Clearpay Gets Brits Shopping Again with London Fashion Week Celebration Bridging the gap between physical and digital shopping, “Clearpay Quarter” on the King’s Road brings high fashion to the high street for a three day celebration

LONDON, 9 June 2021 -- To celebrate London Fashion Week, the British Fashion Council and Clearpay, the leading ‘buy now pay later’ service, will unveil “Clearpay Quarter”, a unique and stylish event to get Brits shopping again. Located on London’s famous King’s Road in Chelsea, renowned for its fashion heritage and great shopping, the experience brings the iconic London Fashion Week to British consumers - allowing anyone to access the best fashion directly from the high street and make the King’s Road their runway.

The Clearpay Quarter launches following the reopening of U.K. retailers after a challenging economic year. The programming is aimed at helping to reignite British retail by bringing consumers back to this iconic shopping mecca. It will offer shoppers and fashion fans alike an ‘access all areas’ look at London Fashion Week, right by all of their favourite brands on the King’s Road. The three-day pop-up will feature streamed runway shows, fashion-themed flms and exclusive food and drink menus, complementing London Fashion Weeks offers from over 30 fashion and beauty boutiques, restaurants and bars in the neighbourhood including Rixo, Copit, Bluebird and The Fashion School.

Over the weekend, consumers will have the chance to relax in the ultimate summer set-up, catch up with friends whilst taking in the shows via a giant screen at Duke of York Square, shop the Clearpay app from the comfort of a deck chair, and watch iconic fashion themed flms in the evening. Visitors will also have the opportunity to win a shopping prize by capturing content in the highly-Instagrammable space - posting directly to social media for exclusive fashion giveaways.

Guests can sip cocktails and mocktails throughout the day, grab a mint ice cream and popcorn inspired by Clearpay’s brand colour, Bondi Mint - as well as order delicious food from local favourite Vardo to be enjoyed from their deckchairs or on the Green opposite the Saatchi Gallery, open for picnics throughout the weekend.

To continue the London Fashion Week celebrations, two fashion illustrators will be located along the King’s Road capturing the atmosphere and stylish looks of shoppers, leaving visitors with their own complimentary LFW memento to take away.

The Clearpay Quarter will be open from Friday, June 11th – Monday June 14th from 10:30 am - 9:30 pm. Friday will see London Fashion Week February runway highlights on the big screen before the live show schedule commences on Saturday 12th up until Monday 14th. This partnership and programming represents Clearpay’s broad commitment to the global retail and fashion industry. In addition to London Fashion Week, Clearpay is also the title sponsor of Australian Fashion Week and New York Fashion Week.

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For Clearpay press enquiries, please contact: [email protected]

For London Fashion Week press enquiries please contact:

Charlotte Berghman, Communications Executive, British Fashion Council [email protected]

About Clearpay (Afterpay Limited) Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. As of March 2021, Afterpay is offered by nearly 86,000 of the world’s favourite retailers, and is used by nearly 15 million active customers globally.

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins. ABOUT BRITISH FASHION COUNCIL

The British Fashion Council (BFC) is a not-for-proft organisation set up in 1983 with the role to strengthen British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity and building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC promotes British fashion internationally and does so through fashion weeks, exhibitions and showcasing events. The BFC helps British designer businesses develop their profle and business globally and supports fashion talent beginning at college level, extending to talent identifcation, business support and showcasing schemes. The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC has donated £1,500,000 from the surplus that was generated from its activities over the past two years, including those generated from The Fashion Awards. Combined with the fundraising efforts of all its talent support initiatives and a call to BFC stakeholders to support fundraising to help businesses survive the COVID crisis, total donations of £3.2m have been received by the BFC Foundation to date. The BFC Foundation offers support to designers through four talent identifcation and business support schemes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund, NEWGEN in partnership with TikTok and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. In 2020, the BFC launched the Institute of Positive Fashion (IPF), with the aim to help the British fashion industry lead in the goal to be more resilient and circular through global collaboration and local action.

The BFC showcasing initiatives and events include London Fashion Week Presented by Clearpay taking place every February, June and September; LONDON show ROOMs and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.

For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com

ABOUT THE KING’S ROAD The King’s Road is one of the world’s most famous shopping and lifestyle destinations, and an intrinsic part of Britain’s cultural and social history. From its aristocratic origins to rebellious creative spirit, it has captured the imagination of generation after generation as the place for society to see and be seen. It has been the epicenter of London’s art, fashion and music scene – the haunt of artists, radicals, painters and poets - and drawn iconic characters and stories, from Oscar Wilde, The Rolling Stones, Beatles, Vivienne Westwood, Mary Quant, to Christian the lion and as ‘home’ to James Bond. Today, it is an aspirational lifestyle destination with a unique identity full of personality and spirit and home to an abundance of independent shops, galleries and restaurants that continue to capture the imagination of both locals and visitors alike.

Kingsroadlondon.com @kingsroad.london