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Tres Siglos De Propiedad Industrial E Intelectual En 150 Años De Historia

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Tres Siglos De Propiedad Industrial E Intelectual En 150 Años De Historia A history of intellectual and industrial property going back 150 years in three different centuries Tres siglos de propiedad industrial e intelectual en 150 AÑOS DE HISTORIA 1865-2015 EDICIÓN CONMEMORATIVA COMMEMORATIVE EDITION Miguel Ángel, 21 28010 Madrid. España T. (34) 91 700 9400 F (34) 91 319 3810 Video conferencia: videoc.elzaburu.es [email protected] www.elzaburu.es © Elzaburu, Madrid 2015 CONTENIDO CONTENTS Carta Abierta 4 Open Letter 7 Serva me, servabo te La paradoja del peso y de la incorporeidad de 8 los activos. The paradox of the weight of intangible assets 11 Internacional. Nuestras oficinas International. Our offices 3 13 Asociaciones con las que colabora la Firma Activity in Associations Autoridades y Tribunales ante las que la 15 Firma actúa Broad scope of practice (list of jurisdictions, authorities, courts, entities, sectors) 17 Servicios Services 20 Foto 150 Aniversario 150th Anniversary picture 22 Nuestra historia Our history 26 Fundación Alberto Elzaburu Alberto Elzaburu Foundation 28 La Web The Web CARTA ABIERTA Carta abierta a todos nuestros clientes, colegas, magistrados y autoridades competentes en mate- rias de propiedad industrial e intelectual, colabo- radores y amigos todos de España y el mundo, con motivo de celebrarse en este año de 2015 el 150 aniversario de la fundación de la firma Elzaburu. Queridos amigos: No es fácil el género epistolar en estos tiempos de cruce acelerado de correos, mensajes, guasaps… que para mayor rapidez omiten muchas veces las vocales, los artículos, las preposiciones, y que hacen parecer inocente el concepto del antes denominado “mensaje telegráfico” Pero aun así, nos ha parecido que no hay forma mejor y más adecuada para una efeméride como esta que la que dirigirnos a todos vosotros a través de una carta 4 Alberto Elzaburu abierta, breve como los tiempos aconsejan, ausente de autocomplacencia y llena sin embargo de compro- misos. Porque, sin ocultar el legítimo orgullo que nos produ- ce una trayectoria tan amplia en el tiempo ocupando una destacadísima posición profesional, en este cua- derno encontraréis, además de un breve repaso sobre lo que hemos sido, una información somera sobre lo que somos, y un bosquejo de lo que aspiramos a ser y, sobre todo, un compromiso. Porque nuestro compromiso, en el año de nuestro aniversario, es el de ir por delante en la excelencia y en la formación de todos aquellos que, en sus distintos niveles, forman parte de esta Firma, y al mismo tiempo mantenernos en primera línea, y sin desmayo, en la defensa de los intereses de nuestros clientes. En nombre de todos los que componemos la firma Elzaburu os hacemos llegar aquí, de manera expresa, ese compromiso, no sólo para este año del aniversario sino, así lo esperamos, para otros muchos años por venir. Alberto Elzaburu, Presidente Antonio Tavira, Consejero Delegado OPEN LETTER An open letter to all our clients, colleagues, judges and other competent authorities dealing with IP matters, associates, and friends in Spain and around the world, on the commemoration in 2015 of the 150th anniversary of the founding of the Elzaburu firm. My dear friends, Letter writing is fast becoming practically a thing of the past in these times of hurried e-mail exchanges and brief text and WhatsApp messaging, with their abbre- viations and omitted vowels, articles, and prepositions, making what used to be called “telegram style” seem positively anodyne. Still, it seems to us that there is no better or more appropriate way to reach out to all of you on the occa- sion of this anniversary than by this open letter, brief in keeping with the times, shunning self-congratula- 5 tion, yet forward-looking. Without attempting to conceal our rightful pride in our long history, which has seen us rise to a place at the top of our profession, you will find in these pages a concise overview of where we come from, an encap- sulated look at who we are, and a thumbnail sketch of where we hope to be heading, along with a com- mitment. Our commitment at this, our anniversary year, is to keep striving in pursuit of excellence – underpinned by ongoing training for our entire staff – and to unflaggin- gly keep up our pre-eminent position to better defend our clients’ interests. On behalf of all those who make up the Elzaburu firm, this is our express commitment to all of you, not only for this anniversary year but – we trust – for all the many years to come. Alberto Elzaburu, President Antonio Tavira, Managing Partner Antonio Tavira 6 SERVA ME, SERVABO TE En el siglo I Petronio acuñó en su obra Satyricon la frase 7 “serva me, servabo te” (Protégeme, que yo te protegeré) In the first century Petronius wrote in his Satyricon, “serva me, servabo te” (Guard me and I will guard you). Eso es lo que podría decir se sí mismo todo The same adage also applies to all novel and aquello que es fruto nuevo y original del inge- original fruits of innovation and creativity, be nio y de la creatividad, sean inventos, diseños, they inventions, designs, literary and artistic obras literarias y artísticas o musicales, marcas or musical works, trademarks, or distinctive y signos distintivos de todo tipo. De nada sirven signs of whatever kind. Creative effort, imagina- el esfuerzo creador, la imaginación, las inversio- tion, and investment will all come to naught if nes si lo creado no es adecuadamente prote- what has been created is then not guarded as gido. Inversamente, la protección de lo creado it should be. By the same token, guarding what sirve al creador y le recompensa de inversiones has been created benefits creators and recom- y esfuerzos. penses investment and effort expended. La paradoja del peso y de la incorporeidad de los activos The paradox of the weight of intangible assets Los activos con mayor peso en los balances de las más importantes compañías transnacionales son los activos intangibles Intangibles are the assets that have the greatest weight on the balance sheets of the largest transnational corporations En un mundo globalizado la situación geográfica, In today’s globalized world, geographic location, los salarios bajos, los monopolios por concesión low wages, and monopolies granted by govern- administrativa suponen cada día menor ventaja ments afford less and less of a competitive edge, 8 competitiva, y ésta sólo puede de verdad obte- which is attainable only through excellence in nerse a través de la excelencia en la gestión y de management and care in procuring exclusive IP la obtención de derechos de exclusiva en propie- rights. dad industrial e intelectual. Our Firm’s sole mission is to help ensure that Procurar la puesta en valor de ese activo inmate- intangible IP assets live up to their full potential. rial es la dedicación única de nuestra Firma. “Guárdate de pleitos pero si pleiteas, haz que tu adversario se guarde de ti” “Beware of entrance to a quarrel; but, being in, bear’t that the opposed may beware of thee” La bendición de Polonio a su hijo Laertes en el Ha- Polonius’ words of advice to his son in mlet de Shakespeare refleja elocuentemente el ob- Shakespeare’s Hamlet serve as an eloquent jetivo que persigue Elzaburu en la defensa de los back-drop highlighting Elzaburu’s approach to derechos e intereses de nuestros clientes. Una pro- the defence of our clients’ rights and interests. tección eficaz de los mismos exige un asesoramien- Effective protection is predicated on compre- to integral que comience en el momento mismo del hensive advice from the very inception of the nacimiento del derecho (mediante la inscripción o right (choice of right and registration or deposit depósito de la obra en el correspondiente Registro, with the corresponding national, Community, con elección de las diversas opciones: nacional, co- or international Register) and afterwards going munitario o internacional), que comprenda su ex- on to take in commercial exploitation (the right plotación comercial (con la suscripción de los con- business agreements) and, where necessary, tratos más adecuados) y que se extienda, en caso defence in the courts (civil and criminal actions necesario, a su defensa en juicio (con el ejercicio de to counter infringement). acciones civiles y penales frente a su violación). INTERNACIONAL Munich Pekín l Madrid l Alicante l Valencia 9 LO INTERNACIONAL ha Estado siempre presente AN INTERNATIONAL CALLING has always been en la vida de la firma Elzaburu. one of Elzaburu’s hallmarks. Si en el siglo XIX su fundación estuvo ligada a un Just as the Firm’s founding in the nineteenth cen- traslado desde Puerto Rico a la España metropoli- tury was linked to relocation from Puerto Rico to tana, y en el XX a una presencia constante, notoria metropolitan Spain, and the twentieth century y relevante en todos los foros internacionales re- witnessed the Firm’s constant and significant lativos a la propiedad industrial en todo el mun- presence and involvement at all relevant meet- do, en el siglo XXI la apuesta es por la presencia de ings and events in the field of industrial and in- la firma también de manera física en los enclaves tellectual property worldwide, so in the twen- estratégicos para la propiedad industrial e intelec- ty-first century the focus is on consolidating a tual. permanent physical presence in strategic locations. Por ello, Madrid, Munich y China son, junto con Thus, Munich and China have joined Madrid Alicante y Valencia, las localizaciones actuales, en and Alicante. Interchanges among our Madrid, este año 2015, de la firma Elzaburu. El flujo de Munich, Beijing, Alicante and Valencia offices conocimientos, posibilidades de asesoramiento, are the basis for knowledge sharing and provi- actuaciones concretas y disponibilidad para satis- de an enhanced platform for advising our clients facer y proteger los intereses de nuestros clientes and for taking action on their behalf while at que se produce en la interacción de nuestras ofici- the same time boosting our ability to meet our nas en Madrid, Munich, Pekín y Alicante, no es uni- clients’ needs and safeguard their interests, and direccional, sino que circula en todas direcciones, they flow in all directions, unlocking new oppor- generando oportunidades y ampliando horizontes.
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