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TT World Series Feasibility Study

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TT World Series Feasibility Study The Government of the Isle of Man Department for Economic Development TT World Series Feasibility Study May 2012 DOCUMENT CONTROL Amendment History Version Date File Reference Author Remarks/Changes No. 1 01-05-12 IoMTTWorldSeries-Draft SCM Draft Report Sign-off List Name Position Date Remarks Angus Buchanan Director 01-05-12 Signature Distribution List Name Organisation Date Colin Kniverton Isle of Man Department for Economic Development 01-05-12 Paul Phillips Isle of Man Department for Economic Development 01-05-12 Government of the Isle of Man TT World Series Feasibility Study CONTENTS EXECUTIVE SUMMARY i 1 INTRODUCTION & BACKGROUND ............................................................................ 1 1.1 Our Brief .................................................................................................................... 1 1.2 Background to the Isle of Man TT Race ..................................................................... 1 1.3 Project structure ........................................................................................................ 2 2 THE ISLE OF MAN TT AND THE PROPOSED WORLD SERIES ................................ 4 2.1 Introduction ................................................................................................................ 4 2.2 The Essence of the TT and the opportunity ............................................................... 4 2.3 Distance of courses ................................................................................................... 6 2.4 Number of riders ........................................................................................................ 7 2.5 Race calendar ........................................................................................................... 7 2.6 Duration of each round .............................................................................................. 7 2.7 Categories and classes ............................................................................................. 8 2.8 Time trials versus mass starts ................................................................................... 8 2.9 Number of rounds in the series .................................................................................. 8 2.10 Course requirements ................................................................................................. 8 2.11 Safety considerations ................................................................................................ 9 2.12 Key markets and preferred locations ......................................................................... 9 2.13 Team, manufacturer and competitor involvement .................................................... 10 2.14 Summary ................................................................................................................. 10 3 DELIVERY MODEL .................................................................................................... 11 3.1 Introduction .............................................................................................................. 11 3.2 General considerations ............................................................................................ 11 3.3 Organisational structure ........................................................................................... 12 3.4 Governance ............................................................................................................. 14 3.5 Intellectual property rights ........................................................................................ 14 3.6 Broadcast rights and responsibilities........................................................................ 15 3.7 Commercial rights .................................................................................................... 16 3.8 Selection of host venues .......................................................................................... 19 3.9 Marketing and promotion ......................................................................................... 20 4 POTENTIAL VENUES ................................................................................................ 21 4.1 Introduction .............................................................................................................. 21 4.2 Existing events ........................................................................................................ 21 4.3 Long-list of targets ................................................................................................... 22 4.4 Summary of results .................................................................................................. 23 5 IMPACT & BENEFITS OF THE WORLD SERIES ...................................................... 24 5.1 Introduction .............................................................................................................. 24 5.2 Economic impact ..................................................................................................... 24 5.3 Methodology ............................................................................................................ 25 5.4 Stages 1-3 - spectator numbers ............................................................................... 25 5.5 Stages 4-6 - other attendee numbers ...................................................................... 27 5.6 Stage 7 - leakages ................................................................................................... 29 5.7 Stage 8 – organiser expenditure .............................................................................. 29 5.8 Other benefits .......................................................................................................... 31 Government of the Isle of Man TT World Series Feasibility Study 6 FINANCIAL MODEL ................................................................................................... 33 6.1 Introduction .............................................................................................................. 33 6.2 Income estimation ................................................................................................... 34 6.3 Expenditure estimation ............................................................................................ 36 6.4 Summary of income and expenditure ...................................................................... 39 7 RISK ANALYSIS AND MITIGATION .......................................................................... 40 7.1 Introduction .............................................................................................................. 40 7.2 Identification of risks ................................................................................................ 40 7.3 Summary of key risks and mitigation measures ....................................................... 40 8 NEXT STEPS & IMPLEMENTATION PLAN ............................................................... 43 8.1 Introduction .............................................................................................................. 43 8.2 Outline implementation plan .................................................................................... 43 8.3 Legal and accounting .............................................................................................. 43 8.4 Staffing .................................................................................................................... 43 8.5 Business plan and budgeting ................................................................................... 44 8.6 Brand and marketing ............................................................................................... 44 8.7 Commercial ............................................................................................................. 44 8.8 Team liaison ............................................................................................................ 44 8.9 Race management .................................................................................................. 45 8.10 Summary ................................................................................................................. 45 9 CONCUSIONS AND RECOMMENDATIONS ............................................................. 46 9.1 Introduction .............................................................................................................. 46 9.2 Feasibility of establishing a World Series ................................................................. 46 9.3 Benefits to the Isle of Man ....................................................................................... 48 9.4 Underlying assumptions and risks ........................................................................... 48 9.5 Implementation ........................................................................................................ 49 APPENDIX A: SAMPLE CONSULTEE QUESTIONNAIRE ................................................... II APPENDIX B: LIST OF CONSULTEES.................................................................................. I APPENDIX C: SUMMARY OF CONSULTATION ................................................................ IV APPENDIX D: SPC ORGANISATIONAL STRUCTURE .................................................... VIII APPENDIX E: ECONOMIC IMPACT MODEL ...................................................................
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