Issue 2/2016 TentTalkJournal

18 Jan 2017 19 Jan 2017

A40

Autonomous driving in Gigantic excavators in Munich Cultural diversity Page 2 Page 3 Page 3

Goodwood Festival of Speed 2016 Mercedes-Benz Fashion Week Berlin

For the second time since 2014, it was tent provided an additional highlight. The Berlin necessary to move the Berlin Merce- branch of the Losberger team built the actual des-Benz Fashion Week from the Branden- lobby for the event right next to the stadium. In burg Gate to the Erika Hess Ice Stadium. addition to the main sponsor – Mercedes-Benz This year the transfer was due to the fan – presentations, the approximately 1000 m2 zone on the Straße des 17. Juni for the Eu- of usable area served as the recreation and ropean Football Championship. communication space for visitors during the show breaks. A generous accreditation tent Thus, the well-known large white Losberger was erected as the main entrance to the entire Fashion Tent for catwalk shows, lobby and complex of buildings. Both tent constructions lounge in front of an imposing Berlin backdrop had to be dispensed with again this summer. In its place, the 50 year old ice rink in the district of Wedding became the models´ catwalk at the An event for heritage automobiles, con- out. The Lord and enthusiast has end of June. temporary supercars and outstanding developed his festival from being a mirror of marquees: In 2016, the Goodwood Festi- British automobile racing history to an iconic The classic runway show expanse with catwalk val of Speed was held for the 23rd time. world motorsport event; and the auto industry and backstage area was thus housed directly Lord March had invited to a typical British has taken advantage of this unique stage to in the hall. However, the foyer in a Losberger motorsport event – turning their backs on present itself. The Losberger subsidiary in UK the European Union, all were united in full built spectacular tent architecture for renowned throttle, drifts and the hunt for the fastest manufacturers across the whole arena. time through the nine corners of the Hill For the second consecutive year, a 30.5/800 x Climb. 40 metre Losberger Palas Emporium was the were united by an elegant, covered walkway home of the Jaguar Land Rover stand. The to the ice rink. Thus, the after-show receptions Again this year, with just under 200,000 statically calculated construction again united with drinks and snacks and the fashion discour- spectators, the event was completely sold the Jaguar and Land Rover brands under one ses of the various fashion labels took place out- 2 roof. The two-storied palace with 2000 m of side the catwalk atmosphere, but once again exhibition space was supplemented with custo- in a (con)temporary fashion lobby; namely in mised interiors; including column cladding, Losberger tent halls. ceiling soffits, ceiling coverings and large for- mat graphics and a kitchen, storage and office area on the 1st floor with a shop for vehicle accessories on the ground floor. Losberger also supplied the impressive exterior graphics for the fascia awning. It was necessary to reinforce the substructure on site to support the additio- nally attached 3D logos. In addition to this JLR stand, an extraordi- nary Bentley presentation with a Kubo or the Tag Heuer pavilion, many other theme parks and exhibition display units were constructed by Losberger for manufacturers, sponsors, showrooms and shops. © photos by gettyimages

Losberger GmbH Phone +49 7066 980-0 Fürfeld ▪ Gottlieb-Daimler-Ring 14 Fax +49 7066 980-232 www.losberger.com 74906 Bad Rappenau ▪ Germany E-Mail: [email protected] Heilbronn ▪ Berlin ▪ Frankfurt Circuito do Global Partner Summit

This spring, hybris GmbH invited international companies to the Global Partner Summit 2016 in Munich. Hybris is a manufacturer of stan- dard software for multi-channel commerce and communication solutions and a subsidiary of SAP AG. Together over four days, the guests were informed about the latest products in numerous sessions. Again this year, COMEO Event GmbH convinced the SAP Hybris soft- ware professionals with their overall concept. 772 helpers and planners were involved in the realisation of this project over 18,000 m2. To ensure ample room for the catering and exhibition space, a Losberger tent landscape of approx. 8,500 m2 was created in addition to the existing venues. The best seats here were on the completely encircling upstairs gallery of the Losberger maxiflex Emporium, which alone 2 © photos by jost offered more than 4,000 m of surface area. Losberger also provided the first impression of In spring 2016, the new Mercedes-Benz the event: Visitors entered the complex through E-Class was presented in Lisbon. Journalists a spacious Palas entrance tent.

from around the world had the opportunity to © photos by comeo put the new luxury sedan through its paces. Normally, many miles on very different road surfaces are covered for the purpose. Yet, for this driving launch, there was a special surprise: At the former Formula 1 , the , converted to a training location, the media representatives were able to experience their introduction to autonomous driving. For presentation purposes, the Jost Event Services GmbH, known for luxurious buildings, installed an exclusive hospitality area at the track; based on a Losberger Palas.

IFAT Munich Tequila Patrón ESM in Le Mans

IFAT has set the course for the future. It is the Extreme Speed (ESM) is a US-ba- most important trade fair in the world for the sed motorsport team which is active in sports environment and waste disposal. In June, the car racing. The team was founded in 2010 Trade Fair for Water, Sewage, Refuse and by racing driver Scott Sharp and the Mexican Recycling took place in Munich. Losberger company Tequila Patrón, which is the main provided numerous exhibition solutions at the sponsor to this day. The 2016 Daytona winner Munich outdoor fair grounds. Here exhibitors decided for a complete solution from eila primarily presented larger machines, vehicles events at the Le Mans 24-hour race. A creative and products and introduced them directly from and thought-through result shone in the front the stands in live demonstrations. The VAK, row of the paddocks, with Losberger Cyclones Association of Work Tool and Municipal Vehicle serving as the foundation element. Eila used Industry e. V., organised a joint stand for all its it to provide the Tequila Patron hospitality and members. With an exhibition area of approx. supplied VIP guests with a variety of culinary 900 m2 in a Losberger maxiflex Arcum, it featu- highlights during the race days: The whole in red an inviting recessed gable. a unique, intricately staged bar atmosphere which radiated an ambience of attention to detail and love for perfectionism. For more than 10 years eila events has successfully specia- lised in hospitality service in motorsport. The professional offers the full range of hospitality from conception via equipment and outfitting to catering, has Losberger products in its portfolio and also rents for larger venues as needed.

© photos by eila

Olympic Games with Losberger The Franconian Monaco

A consortium between Losberger and the For many drivers and fans it is the absolute highlight: the DTM race at the , the only Arena Group was specifically founded to meet on the schedule. For the fourth DTM weekend of 2016, Losberger supplied the 120 the numerous requirements for temporary metre pit lane and the adjoining VIP double-decker tent. buildings in Rio de Janeiro. The MVD Losberger was commissioned to conclude the transaction. Thus, alone in the Deodoro district, 536 tent units with a total of 40,000 m2 sprung up as accommodation, canteens, offices and warehouses, for example, for the white water centre. Besides tents, 10,000 grandstand seats were assembled. Further hospitality units were set up in the Barra da Tijuca Olympic Park. © photo by gettyimages Formula E in Paris Feria de las Culturas Amigas

Paris hosted the first European race of the first all-electric motorsport championship in the 2015/2016 season. 18 single-seat, all-electric vehicles were at the start of the Visa Paris e-Prix, which was held on a course around the Les Invalides building complex in April. The FIA Formula E Championship includes eleven races per season. At only 1.92 kilometres, the course in Paris is the shortest of the current season. In cooperation with the brandroom communication architects, METZLER: VATER, lead agency for the BMW, BMW i and MINI brands, developed a modular, In May, 94 countries presented at the Feria scalable exhibition concept for BMW, which de las Culturas Amigas 2016 international can be custom-tailored for use both for its own cultural fair on the Zócalo, the central square of brand as well as at other industry and trade Mexico City. Annually held since 2009, visitors fair events. The basis of the partner stand is are introduced to various world-wide cultures, a Losberger Cyclone, which was integrated customs and practices here. This year, 3 million into the 400 m2 brand and exhibition space guests attended the two-week spectacle on cul- – top-ranking temporary architecture as an tural diversity. After the government tender and outdoor event kit. Design, architecture and planning by architects, the Losberger customer production were linked to a BMW i-typical Espacios y Conceptos Comerciales from Me- lifestyle complete-experience to bring across xico was commissioned with the construction. 2 © photos by brandroom targeted messages to visitors. The total area encompassed 8,500 m . A 1.5 metre slope, no ground anchoring opportunities and the short construction period of only three days were the challenges the project team bauma 2016 faced. The preparation time lasted 20 days, including complementary parts being produced for Losberger´s modular system to provide a circular structure. 60 workers worked in three shifts around the clock so that the pavilion could be successfully handed over on time. © photos by j.navarro

Millennium project

Huge excavators, gigantic cranes, impressi- leading trade fair is probably the largest and ve exhibition structures and new technology most important trade fair in the world. trends: The bauma 2016 flags fluttered over Munich seven days long. In mid-April, appro- With functional, yet creative space concepts ximately 580,000 visitors from 200 countries in the outdoor area, Losberger GmbH created came to the fairgrounds in the east of the state thousands of square metres of additional capital. Almost 3,500 exhibitors from 58 coun- exhibition space for very different exhibitors tries presented their latest products, develop- and their requirements. Exhibition tents and ments and innovations over a record area of pavilions were elements of stand design and 605,000 m2. In the field of construction, this brand identity for various international com- panies such as Bomag, Manitowoc, Ammann, In Beijing at the China Millennium Monument, combines the spirit of traditional Chinese Kubota, Hiab or Paschal. Losberger China installed a 180 metre long culture with modern architectural design and is temporary tent hall with arched roof which will not only an eternal reminder of the millennium, This year particularly mirrored the immense be used for six months as an event, culture but also serves as a centre for cultural, artistic extent of the product portfolio that Losberger and exhibition centre. The Millennium Monu- and scientific exhibitions. The Losberger hall offers for tents and exhibition stands: From ment, with a total floor space of approxima- can be divided into four separate sections, large double-decker tent entities with gene- tely 42,000 m2, consists of several buildings, each of 1,000 m2. rous glazing and impressive facade design squares and other structures. The composition to new cubic products such Palas, Kubo and Cyclone. In total, the Losberger group built around 20 different space solutions with more than 5,000 m2 of usable floor space this year. Hip-Hop Open Air 35 semitrailers brought the Losberger tent material to Munich, which was then proces- sed by four Losberger teams in five weeks. In addition, services such as heating and air conditioning, lighting and decoration were also installed. © photos by cyborg

As the biggest hip-hop festival in Europe, year Messebau AG. Whether as a large pizza shack after year the Openair Frauenfeld draws the or whiskey bar, the material followed different international hip-hop scene to Switzerland. functions. A Losberger Palas functioned as the From 50 Cent to Sido - the continuously main sponsor MTV presentation stand which - growing open air event is known for its high- with a LED stripe on the roof parapet and large profile international acts. At nearly 50,000 facade banners on the festival grounds - was hip-hop fans per day, all three event days at visible far and wide. the festival were sold out this year. Losberger provided different tent variations for FVF Fun at Werk Comic-Con San Diego

2016 is a special year for the Stadtwerke Dus- seldorf: The company is not only celebrating its 150th birthday, but also the opening of a new, highly efficient natural gas power plant. Which is why a great day at the port was celebrated in May. A multifaceted program for young and old attended the big family celebration - with a total area of approx. 16,000 m2. More than 20,000 visitors flocked to the fairground. Besides a funfair, guests could enjoy classic and historic amusement rides. In an exclusive Losberger tent one could relive a trip through time of the Stadtwerke´s history with many playful inter-

active attractions. The Stadtwerke Dusseldorf © photos by choura „sport partners“ - Fortuna Dusseldorf, DEG, Borussia Dusseldorf and the Stadtsportbund - The Comic-Con is the world´s largest comic fair were also present with entertaining offerings. and takes place over four days in San Diego The tent rental company, Erik Meyers from annually. The fair now offers much more than Langenfeld, was commissioned as the all-event just comic books. There is also sufficient space service provider. Losberger provided a maxiflex for fantasy content from film and television. Du- Arcum and several pagodas for the purpose. ring the fair days, Amazon presented its strea- The family festival was only one of many high- ming service and oversaw its Amazon Village lights in this anniversary year. spring up in downtown San Diego. For fans, new TV series were made playfully experience- able. Losberger customer Choura Events made

© photos by u.eichentopf various topic tents available for this purpose.

Rain, mud and plant cultivation Berlin Air Show

The ILA Berlin Air Show international ae- rospace exhibition is the oldest air show in the world. It is both an expert and conference The DLG (German Agricultural Society) field the weatherproofed visitors their products and entrance and exit routes and had to be freed. fair for the aerospace industry and a popular days are known for their impressive exhibitions solutions in practical demonstrations. Like Due the constant rain, the clay soils of the regi- public exhibition with several hours of flight of modern agriculture and plant cultivation. the sea of flags, a first glance of the variety of on became saturated and partially insurmoun- program. In June, 230,000 visitors came to the Besides the presentation of seeds and plant design possibilities using Losberger tents could table mud lakes were formed. Nonetheless, Berlin ExpoCenter Airport next to the capital‘s varieties, every two years tailored agricultural be easily perceived. The different high-quality Losberger succeeded in timely compliance with future new BER airport in Schönefeld. REINER solutions in plant cultivation, fertiliser and crop and outdoor event tents served the exhibitors the handover dates. STEMME Utility Air Systems GmbH presented protection industries are highlighted. Despite as mobile information booths with individual this year from a Losberger Kubo. The company extremely adverse weather conditions this character and in corporate design. Whereby develops systems for airborne remote sensing. year, around 22,000 visitors came to the large here one can no longer speak of tents: With open-air site in Hassfurt (Lower Franconia). solid flooring, solid wall elements of glass or Heavy rain on all three days transformed the international fair into a downright „mud show“. Nevertheless, farmers and agricultural experts didn´t let the weather stop them from informing Vodafone London themselves at the stands; they simply had to negotiate a mud trail in rubber boots and we- atherproof clothing to get to the exhibitors.

From afar, the highly visible colourful sea of flags over the exhibition stands at the exhibi- tion site generated a first premonition about the dimension of the agricultural spectacle. 358 exhibitors from 18 countries presented

PVC or generously designed surfaces on the exterior facades, multiple space concepts were

created for the exhibition. The preparations for © photo by skycamhd the show plots with up to 1,000 m² tent area around the lavish estates took more than a The Vodafone Foundation celebrated 25 years year. of Foundation history. The ceremony took place in the picturesque courtyard of Somerset For the Losberger team, the setup and dis- House London in a light-filled uniflex const- mantling took place under difficult conditions. ruction from Losberger and an igloo projection The crew fought with the mud and was often dome. The invited guests were shown how stuck ankle-deep in it. The same was true for charity work uses digital technologies to impro- the machinery. Forklifts could not be used, ve and enrich life in areas such as education, telescopic handlers made only laborious health and disaster relief worldwide. progress and trucks got bogged in the muddy