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Issue 2/2016 TentTalkJournal 18 Jan 2017 19 Jan 2017 A40 Autonomous driving in Lisbon Gigantic excavators in Munich Cultural diversity Page 2 Page 3 Page 3 Goodwood Festival of Speed 2016 Mercedes-Benz Fashion Week Berlin For the second time since 2014, it was tent provided an additional highlight. The Berlin necessary to move the Berlin Merce- branch of the Losberger team built the actual des-Benz Fashion Week from the Branden- lobby for the event right next to the stadium. In burg Gate to the Erika Hess Ice Stadium. addition to the main sponsor – Mercedes-Benz This year the transfer was due to the fan – presentations, the approximately 1000 m2 zone on the Straße des 17. Juni for the Eu- of usable area served as the recreation and ropean Football Championship. communication space for visitors during the show breaks. A generous accreditation tent Thus, the well-known large white Losberger was erected as the main entrance to the entire Fashion Tent for catwalk shows, lobby and complex of buildings. Both tent constructions lounge in front of an imposing Berlin backdrop had to be dispensed with again this summer. In its place, the 50 year old ice rink in the district of Wedding became the models´ catwalk at the An event for heritage automobiles, con- out. The Lord and motorsport enthusiast has end of June. temporary supercars and outstanding developed his festival from being a mirror of marquees: In 2016, the Goodwood Festi- British automobile racing history to an iconic The classic runway show expanse with catwalk val of Speed was held for the 23rd time. world motorsport event; and the auto industry and backstage area was thus housed directly Lord March had invited to a typical British has taken advantage of this unique stage to in the hall. However, the foyer in a Losberger motorsport event – turning their backs on present itself. The Losberger subsidiary in UK the European Union, all were united in full built spectacular tent architecture for renowned throttle, drifts and the hunt for the fastest manufacturers across the whole arena. time through the nine corners of the Hill For the second consecutive year, a 30.5/800 x Climb. 40 metre Losberger Palas Emporium was the were united by an elegant, covered walkway home of the Jaguar Land Rover stand. The to the ice rink. Thus, the after-show receptions Again this year, with just under 200,000 statically calculated construction again united with drinks and snacks and the fashion discour- spectators, the event was completely sold the Jaguar and Land Rover brands under one ses of the various fashion labels took place out- 2 roof. The two-storied palace with 2000 m of side the catwalk atmosphere, but once again exhibition space was supplemented with custo- in a (con)temporary fashion lobby; namely in mised interiors; including column cladding, Losberger tent halls. ceiling soffits, ceiling coverings and large for- mat graphics and a kitchen, storage and office area on the 1st floor with a shop for vehicle accessories on the ground floor. Losberger also supplied the impressive exterior graphics for the fascia awning. It was necessary to reinforce the substructure on site to support the additio- nally attached 3D logos. In addition to this JLR stand, an extraordi- nary Bentley presentation with a Kubo or the Tag Heuer pavilion, many other theme parks and exhibition display units were constructed by Losberger for manufacturers, sponsors, showrooms and shops. © photos by gettyimages Losberger GmbH Phone +49 7066 980-0 Fürfeld ▪ Gottlieb-Daimler-Ring 14 Fax +49 7066 980-232 www.losberger.com 74906 Bad Rappenau ▪ Germany E-Mail: [email protected] Heilbronn ▪ Berlin ▪ Frankfurt Circuito do Estoril Global Partner Summit This spring, hybris GmbH invited international companies to the Global Partner Summit 2016 in Munich. Hybris is a manufacturer of stan- dard software for multi-channel commerce and communication solutions and a subsidiary of SAP AG. Together over four days, the guests were informed about the latest products in numerous sessions. Again this year, COMEO Event GmbH convinced the SAP Hybris soft- ware professionals with their overall concept. 772 helpers and planners were involved in the realisation of this project over 18,000 m2. To ensure ample room for the catering and exhibition space, a Losberger tent landscape of approx. 8,500 m2 was created in addition to the existing venues. The best seats here were on the completely encircling upstairs gallery of the Losberger maxiflex Emporium, which alone 2 © photos by jost offered more than 4,000 m of surface area. Losberger also provided the first impression of In spring 2016, the new Mercedes-Benz the event: Visitors entered the complex through E-Class was presented in Lisbon. Journalists a spacious Palas entrance tent. from around the world had the opportunity to © photos by comeo put the new luxury sedan through its paces. Normally, many miles on very different road surfaces are covered for the purpose. Yet, for this driving launch, there was a special surprise: At the former Formula 1 race track, the Circuito do Estoril, converted to a training location, the media representatives were able to experience their introduction to autonomous driving. For presentation purposes, the Jost Event Services GmbH, known for luxurious buildings, installed an exclusive hospitality area at the track; based on a Losberger Palas. IFAT Munich Tequila Patrón ESM in Le Mans IFAT has set the course for the future. It is the Extreme Speed Motorsports (ESM) is a US-ba- most important trade fair in the world for the sed motorsport team which is active in sports environment and waste disposal. In June, the car racing. The team was founded in 2010 Trade Fair for Water, Sewage, Refuse and by racing driver Scott Sharp and the Mexican Recycling took place in Munich. Losberger company Tequila Patrón, which is the main provided numerous exhibition solutions at the sponsor to this day. The 2016 Daytona winner Munich outdoor fair grounds. Here exhibitors decided for a complete solution from eila primarily presented larger machines, vehicles events at the Le Mans 24-hour race. A creative and products and introduced them directly from and thought-through result shone in the front the stands in live demonstrations. The VAK, row of the paddocks, with Losberger Cyclones Association of Work Tool and Municipal Vehicle serving as the foundation element. Eila used Industry e. V., organised a joint stand for all its it to provide the Tequila Patron hospitality and members. With an exhibition area of approx. supplied VIP guests with a variety of culinary 900 m2 in a Losberger maxiflex Arcum, it featu- highlights during the race days: The whole in red an inviting recessed gable. a unique, intricately staged bar atmosphere which radiated an ambience of attention to detail and love for perfectionism. For more than 10 years eila events has successfully specia- lised in hospitality service in motorsport. The professional offers the full range of hospitality from conception via equipment and outfitting to catering, has Losberger products in its portfolio and also rents for larger venues as needed. © photos by eila Olympic Games with Losberger The Franconian Monaco A consortium between Losberger and the For many drivers and fans it is the absolute highlight: the DTM race at the Norisring, the only Arena Group was specifically founded to meet street circuit on the schedule. For the fourth DTM weekend of 2016, Losberger supplied the 120 the numerous requirements for temporary metre pit lane and the adjoining VIP double-decker tent. buildings in Rio de Janeiro. The MVD Losberger was commissioned to conclude the transaction. Thus, alone in the Deodoro district, 536 tent units with a total of 40,000 m2 sprung up as accommodation, canteens, offices and warehouses, for example, for the white water centre. Besides tents, 10,000 grandstand seats were assembled. Further hospitality units were set up in the Barra da Tijuca Olympic Park. © photo by gettyimages Formula E in Paris Feria de las Culturas Amigas Paris hosted the first European race of the first all-electric motorsport championship in the 2015/2016 season. 18 single-seat, all-electric vehicles were at the start of the Visa Paris e-Prix, which was held on a course around the Les Invalides building complex in April. The FIA Formula E Championship includes eleven races per season. At only 1.92 kilometres, the course in Paris is the shortest of the current season. In cooperation with the brandroom communication architects, METZLER: VATER, lead agency for the BMW, BMW i and MINI brands, developed a modular, In May, 94 countries presented at the Feria scalable exhibition concept for BMW, which de las Culturas Amigas 2016 international can be custom-tailored for use both for its own cultural fair on the Zócalo, the central square of brand as well as at other industry and trade Mexico City. Annually held since 2009, visitors fair events. The basis of the partner stand is are introduced to various world-wide cultures, a Losberger Cyclone, which was integrated customs and practices here. This year, 3 million into the 400 m2 brand and exhibition space guests attended the two-week spectacle on cul- – top-ranking temporary architecture as an tural diversity. After the government tender and outdoor event kit. Design, architecture and planning by architects, the Losberger customer production were linked to a BMW i-typical Espacios y Conceptos Comerciales from Me- lifestyle complete-experience to bring across xico was commissioned with the construction. 2 © photos by brandroom targeted messages to visitors. The total area encompassed 8,500 m . A 1.5 metre slope, no ground anchoring opportunities and the short construction period of only three days were the challenges the project team bauma 2016 faced.