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[email protected] The YouTube creators’ community: Challenging the rules of traditional media production and broadcast Figure 0 by Bogdan Alexe Canterbury Christ Church University Thesis submitted for the degree of MA by Research in Media, Arts and Design (Journalism) 2015 1 Table of Contents Submission Inventory 3 Abstract 4 Introduction 6 Aims of Thesis 7 Methodology 8 A History of Broadcasting (1936-2015) 11 How youtubers challenge the norms of traditional TV broadcasting and production 18 1. Pitch 19 2. Stars/Interviewees 24 3. Quality/Equipment/Budget 26 4. Crew 28 5. Style/Audience Engagement 30 6. Social Media & Communities/Comments & Censorship 34 7. Income 39 8. Managing content/Agents & Networks 44 9. Copyright 46 Conclusion 48 Appendix 1.