FOR IMMEDIATE RELEASE: 12/07/2020 CONTACT: Garin Narain or Janet Smith, Hawks Communications (404) 878-3800

ATLANTA HAWKS AND ADIDAS LAUNCH MULTI-YEAR PARTNERSHIP THAT INSPIRES HOOPS THROUGHOUT GEORGIA adidas Athletes and Hawks Stars John Collins and Trae Young to Create Custom Content as Part of Expansive Collaboration Focused on Youth Basketball, Exclusive Product, and Premium Content

ATLANTA – The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia. The companies will collaborate on several activations that target Hawks fans in and outside of State Farm Arena through event sponsorships, exclusive product designs, and custom digital content that leverages adidas-sponsored athletes and Hawks’ teammates John Collins and Trae Young.

As a major part of the partnership, adidas will become the presenting sponsor of the Jr. Hawks Summer Camps, the largest, co-ed basketball camp in the state of Georgia. Boys and girls, ages 6 -16, participate in skills development training and competitive play under the direction of Hawks Basketball Development coaches. Starting in 2021, over 2,000 participating campers will receive adidas shoes, as well as other branded merchandise.

Additionally, adidas will be the preferred uniform provider of the Jr. Hawks Basketball League which is made up of 20,000-plus youth players in Georgia, including those from the YMCA, Georgia Recreation and Parks Association, Boys and Girls Clubs of Georgia, Atlanta Public Schools, Jewish Community Center of Atlanta, Special Olympics, Blaze Wheelchair Basketball and other community organizations.

“We’re pleased to partner with the Atlanta Hawks” said Chris McGuire, Head of North America Sports Marketing for adidas. “Our partnership provides an exciting opportunity to combine passions for meaningful experiences.”

The Hawks Shop and hawkshop.com will have limited-edition adidas merchandise for Hawks fans to purchase at the arena or online. The collections will feature the best of adidas basketball footwear and apparel and will give Hawks fans the opportunity to wear what Trae Young features on the court.

“I could not be more excited to see two brands, who collide at the intersection of sport and culture, come together to inspire Hawks fans both young and old,” said Austin Hodges, NBA Marketing for adidas.

Other event support includes the Hawks’ annual 3 v 3 tournament that attracts more than 500 youth and adult participants. The free event is produced by the Hawks Foundation, whose mission is to teach life and leadership skills through increased access to basketball for metro Atlanta youth. Adidas will have a significant presence at these future events through product swag bags, branded jerseys, and sponsored-athlete appearances.

“It is extremely exciting for the Hawks to join forces with adidas, one the most globally recognized sports brands in the world,” said Steve Koonin, CEO of the Atlanta Hawks & State Farm Arena. “Through this collaboration, adidas will be at the forefront of inspiring fans of all ages in Atlanta to improve themselves physically and mentally through the game of basketball as our Jr. Hawks program continues to attract national recognition.”

Adidas and the Hawks began working together early in the 2019 – 20 season with the creation of an exclusive, peach colored shoe to coordinate with the Hawks’ Peachtree City Edition jersey release. Fans saw 2020 NBA All-Star Trae Young sporting these shoes several times throughout the season on the court with his Peachtree City Edition uniform. These limited-edition shoes were also gifted to a number of well-known music artists, including 2 Chainz, Quavo, Big KRIT, and Lecrae as part of the Hawks’ Peachtree Nights Halftime Concert series.

The Hawks and adidas also released a new video on social media featuring Collins and Young, highlighting what has motivated them from a young age to achieve successful careers in the NBA.

#TrueToAtlanta

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ABOUT ADIDAS adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

ABOUT THE ATLANTA HAWKS Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2020-21 regular season, is on sale now at www.hawks.com/membership or by calling 866-715- 1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.