Fashion Frustrated: Why the Innovative Design Protection Act Is a Necessary Step in the Right Direction, but Not Quite Enough Casey E
Brooklyn Journal of Corporate, Financial & Commercial Law Volume 7 | Issue 1 Article 9 2012 Fashion Frustrated: Why the Innovative Design Protection Act is a Necessary Step in the Right Direction, But Not Quite Enough Casey E. Callahan Follow this and additional works at: https://brooklynworks.brooklaw.edu/bjcfcl Recommended Citation Casey E. Callahan, Fashion Frustrated: Why the Innovative Design Protection Act is a Necessary Step in the Right Direction, But Not Quite Enough, 7 Brook. J. Corp. Fin. & Com. L. (2012). Available at: https://brooklynworks.brooklaw.edu/bjcfcl/vol7/iss1/9 This Note is brought to you for free and open access by the Law Journals at BrooklynWorks. It has been accepted for inclusion in Brooklyn Journal of Corporate, Financial & Commercial Law by an authorized editor of BrooklynWorks. FASHION FRUSTRATED: WHY THE INNOVATIVE DESIGN PROTECTION ACT IS A NECESSARY STEP IN THE RIGHT DIRECTION, BUT NOT QUITE ENOUGH INTRODUCTION In 2007, Proenza Schouler, headed by designers Jack McCullough and Lazaro Hernandez, released a capsule collection with Target through the store’s Go International Designer Collective.1 In 2011, Target re-released some of the items from the collection,2 an action that can certainly be attributed to the prior success of the collection itself, but also one that can be attributed to the explosive success Proenza Schouler has seen within the last several years.3 Much of this success is thanks to the PS1, a shoulder bag retailing for between $1,695 and $9,250 in its mid-range size4 that became the “It” bag of the fashion world immediately upon its release in 2008 and has yet to see any hint of a decline.5 However, in the same year, Target released a $34.99 messenger bag that looked alarmingly similar to the PS1—so similar, in fact, that it was brought to the attention of the PS1 designers, who were not very happy about it.6 Shirley Cook, CEO of Proenza Schouler, voiced their frustration by saying, “So our product is in Target right now, and then this bag comes out .
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