Coming June 1 from the Chief Executive Officer
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VOLUME 15 | ISSUE 6 JUNE 2013 Coming June 1 From the Chief Executive Officer JUNE 2013 e’ve just That’s why we’re hoping the changes to VOLUME 15 | ISSUE 6 completed this month’s on-air TV pledge drive will A publication for the WHRO community in Hampton our first encourage them to become supporters. Roads, VA year of W As usual, during our on-air pledge drive shortened radio pledge We appreciate the support of all of our members, drives, and I want to (June 1-9), we’re airing a Showcase of terrific and thank each and every one of you! share the results with programs, but with a difference: we’ll air the WHRO maintains an open meeting policy for our Bert Schmidt you. regular PBS schedule during the overnight Board of Directors and Community Advisory Board. hours, so you can set your DVR to record Members of the public are welcome to attend and ob- First, a recap: we previously held radio your favorites, while still enjoying the pledge serve these meetings. To find out when and where these fundraisers twice a year, for two weeks programs we’re featuring. You can read meetings are held, consult the “Inside WHRO” section each. Because we heard so often from about those in the cover story on page 3. of our website, whro.org, or call 757.889.9420. listeners who said two weeks was too long And in a new technological twist, during this PRESIDENT & CHIEF EXECUTIVE OFFICER to have their favorite programs interrupted drive, you’ll also be able to stream the regular Bert Schmidt 757.889.9410 with pledge messaging, we decided to try programs through our website, whro.org. So something different. Instead of two 2-week you really don’t have to miss a minute! DEVELOPMENT OFFICER drives, we scheduled three 1-week drives Jan Johnson 757.889.9358 – with crisper, more targeted messages and Right now, however, we must deal with today’s facts: we are not where we need to DIRECTOR, CORPORATE SUPPORT straight-to-the-point appeals. Put another Diane Rogic 757.724.4423 way, we went from 28 days of on-air be financially. To remedy that, we must fundraising to 21 days. once again ask our loyal (and potential) CREATIVE SERVICES OFFICER members to help us bridge the gap. If you’re Daniel Harrell 757.889.9491 The amount of money we needed to raise in a position to help us get there by making didn’t diminish – if anything, some NPR an additional gift – or by urging a friend to CONTENT OFFICER programs cost us even more to acquire this support WHRO – it’s critical that we hear Heather Mazzoni 757.889.9396 year. So it was a gamble to cut the amount from you today! CONTRIBUTING WRITERS of fundraising time, but listeners responded, Jan Johnson, Kelly Jackson, Anthony and the gamble paid off in terms of new If the message sounds urgent, it is! We McSpadden,Whitney Raymo, Dwight Davis and members, and appreciative current ones who need your help now. If you can help, please Dr. Raymond Jones renewed their pledges or increased their call our pledge line: 757.889.9476 (or annual contributions. Importantly, it was a 1.800.940.7170) – or go to our website – VOLUNTEER ACTIVITIES MANAGER whro.org. We say it often, but it’s really Paula L. Bazemore 757.889.9430 success from the financial standpoint as well. We raised $90,000 more in three weeks than true: no gift is insignificant. That’s especially AUDIENCE SERVICES | 757.889.9499 we previously did in four – thanks to the true now. people in Hampton Roads who value public On-air fundraising is a necessary fact of Dimensions (ISSN 1047-5532. Publication No. radio. Of course, we learned a great deal 190-200. life – but not a static one at WHRO. We’ll during this first shortened pledge drive, and Copyright 2004) is published monthly by the Hampton never stop trying to improve it, and make it we’ll be doing some tweaking before our Roads Educational Telecommunications Association, productive for all of us. Inc., a non-profit corporation, licensee of WHRO TV next radio drive comes your way in the Fall. 15, Public Television, and 89.5 WHRV FM / 90.3 I can’t say thank you often enough or WHRO FM, Public Radio. Distributed to WHRO Unfortunately, the news isn’t all good, and effusively enough – but please know how members who contribute $48 or more annually. a successful radio campaign doesn’t tell the sincerely it’s meant. We couldn’t do what we whole story. As we approach the end of DIMENSIONS: 5200 Hampton Blvd, Norfolk, do without your support. We know that, and our fiscal year, it’s clear that the numbers VA 23508 we’re grateful! Phone: Southside 757.889.9400; Peninsula aren’t where we anticipated they would be 757.881.9476; Williamsburg 757.903.2302 – and where we need them to be. There are FAX: 757.489.0007 E-MAIL: [email protected] many reasons for this: the uncertainty of the WEB: www.whro.org economic recovery has certainly impacted Periodicals postage is paid at Norfolk, VA. our overall fundraising. The costs of not just POSTMASTER: Send address changes to programming, but daily operating expenses, DIMENSIONS, c/o WHRO, 5200 Hampton Blvd, have increased. And despite a growing Norfolk, VA 23508. television audience, member support has Locally owned by 18 regional school systems, failed to reflect the increased number of BERT SCHMIDT WHRO is a public service institution of education, viewers. President & Chief Executive Officer culture and citizenship utilizing its communication resources to serve and interact with the Hampton Roads community. On the cover: WHRO Summer Showcase Spectacular s Bert noted in his column, we’re at the end of our fiscal year, and facing a deficit in fundraising revenue – so this month’s public television drive is critically important. A We’re hoping what we’ve planned – a Showcase Spectacular – will not only entertain and delight you, but also inspire you to make a membership pledge to WHRO TV! We open our Showcase at 6pm on June 1st, on a decidedly musical high note – Magic Moments: The Best of 50s Pop. Then we’ll leave the 50s behind at 8 to explore the 60s Pop, Rock, and Soul, and then at 9:30, we’ll segue into the 70s and 80s with Soul Rewind. You’ll have a chance to get great tickets to see Earth Wind and Fire in concert on June 7th at 8pm, nTelos Wireless Pavilion Portsmouth. Call the Midwife On Sunday, June 2nd at 6pm, we have Great Performances – in America, a powerful program about the LGBTQ community. Broadway Musicals: A Jewish Legacy, followed by an episode In June, the Supreme Court of the United States SCOTUS is of the popular Masterpiece program Call the Midwife. That’s expected to release its ruling on the marriage equality debate followed at 9:30 by a new – and June is also Gay Pride Month. We’ll PBS favorite, Il Volo, a have reps with PFLAG, HRPride and other concert from the group’s organizations in the phone banks that night, and new album. Il Volo, sure Cathy Lewis and Bill Griggs will host. You can to be a viewer must-see, visit the website at twocatstv.com/outinamerica to will repeat on Friday, find out more about the program. June 7th at 8pm. We’re also airing a perennial PBS favorite –John On June 3rd, we’re Denver: Rocky Mountain High Live in Japan on rebroadcasting the Thursday, June 6th at 8pm. Williamsburg Arts Appraisal Fair, which was For you Britcom aficionados, Saturday, June 8th such a hit with viewers Broadway Musicals: A Jewish Legacy is your night! At 8pm, we’re airing Behind the when we showed it back West Side Story cast Britcom: From Script to Screen, during which in March. And we’ll be we’ll offer special package offers on the shows offering the opportunity to secure tickets to our next appraisal we air now and favorites not currently being broadcast – and at fair, coming in the fall. 9:30pm, an episode of Doc Martin. On Wednesday, June 4th at 9pm, we’re very proud and excited to bring to our viewers a night of programming and mission for WHRO. At 8pm, tune in for “Matthew Morrison: Where it All Began, Live from the Bushnell.” Morrison is one of the stars of the much-loved hit TV show “Glee.” That’s followed at 9pm by the documentary Out Il Volo There’s something for everyone – a chance for everyone to learn and expand horizons – on public television. It’s our June Showcase – and we can’t wait to open the curtain and welcome you! Out in America 3 TV 15 Highlights MATTHEW MORRISON: WHERE IT ALL BEGAN – LIVE FROM THE BUSHNELL Tuesday, June 4 • 8pm “Glee”’s Mr. Schuester — singer, dancer and performer Matthew Morrison — puts his energetic, creative stamp on American standards, including “The Lady Is a Tramp,” “Younger Than Springtime,” “It Don’t Mean a Thing,” a West Side Story medley and more in this live concert taped at Connecticut’s Bushnell Theatre. Matthew Morrison 70S & 80S SOUL REWIND Wednesday, June 5 • 8pm Host Whoopi Goldberg introduces the smooth, sexy and sophisticated sounds of the greatest groups and solo artists from the 70s and 80s in this new MY MUSIC special. Whoopi Goldberg BURT BACHARACH’S BEST Saturday, June 8 • 6:30pm Celebrate legendary songwriter Burt Bacharach, with host Robert Wagner introducing archival performances by the original artists who made the music famous, including Dionne Warwick (“Walk On By,” “I Say a Little Prayer”), B.J.