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Public Radio & The Connected Car APPROVED APP DEVELOPMENT HOUSE “Highway HiFi” Heavy In-Car Radio Listening 50% 100% + Most of the time Total 40% 41% 40% 38% 40% 39% 38% AAA 46% Classical 38% 30% News/Talk 40% Men 40% 20% Women 40% Gen Y 61% 10% Gen X 50% Boomers 37% Silent 27% 0% PRTS4 PRTS5 PRTS6 PRTS7 0% 20% 40% 60% 80% 100% of the time + most of the time Connected Car Ownership Own Connected Car Total 13% Yes AAA 13% 13% Classical 14% News/Talk 13% Men 15% Women 11% No 87% Gen Y 9% Gen X 12% Boomers 14% Silent 14% 0% 5% 10% 15% 20% Tour De Dash Impact On AM/FM Listening From Having A Connected Car Listening more 5% Listening less 29% As much as usual – not a lot 14% As much as usual – a lot 53% Among in-car media system owners Satellite Radio Subscribe Trial 25% 17% 20% 20% 20% 20% 19% 18% 18% 18% 17% 16% 16% 15% 15% 11% 10% 8% 5% 0% Total Men Women Gen Y Gen X Boomers Silent Members Non-Members NTNews/Talk AAAAA CLClassical A S In Car Audio Total Phone Other Audio books 3% 2% Other streaming 1% 2% Podcasts Pandora 2% 3% Your Music 10% AM/FM 66% Satellite 10% Percentage of time spent in a car with each source In Car Audio Gen Y Phone Other Audio books 3% 1% Other streaming 2% 5% Podcasts 3% Pandora 6% AM/FM Your Music 60% 14% Satellite 7% Percentage of time spent in a car with each source 11.5 The Connected Car Rarely/Never Change Audio Settings 100% 90% 73% 83% 79% 80% 77% 77% 74% 75% 74% 70% 60% 50% 40% 30% 20% 10% 0% Total Men Women Gen Y Gen X Boomers Silent Own Connected Car Connected Car Ratings Among those with an in-car media system Most Important New Car Features AM/FM radio 89% Smartphone/iPod connector (AUX IN) 60% Bluetooth 53% CD player 37% GPS 35% Wireless internet connection 17% Satellite radio 13% HD Radio 12% Media system (Ford SYNC, etc.) 11% DVD player 7% Hard drive for media storage 4% 0% 25% 50% 75% 100% “Very Important” features among the 10% of respondents planning on buying/leasing a new vehicle in next 12 months …but they want other options, too Apple CarPlay & Android Auto Toyota Entune Chevy MyLink Mercedes mBrace2 25+ Connected Solutions Kia UVO OnStar Audi Connect Cadillac CUE Ellis & Associates The Road Ahead Action Steps Drive a “connected car” Action Steps Attend a “connected car” conference Action Steps Embrace the importance of data for revenue generation Action Steps Develop a mobile/in-car strategy for your station 1.Develop a mobile app 2.Make it available on all vehicles 3.Create partnerships with local car dealers Public Radio & The Connected Car.

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