Public Radio & The Connected Car
APPROVED APP DEVELOPMENT HOUSE
“Highway HiFi”
Heavy In-Car Radio Listening
50% 100% + Most of the time
Total 40% 41% 40% 38% 40% 39% 38% AAA 46% Classical 38% 30% News/Talk 40%
Men 40% 20% Women 40%
Gen Y 61% 10% Gen X 50% Boomers 37% Silent 27% 0% PRTS4 PRTS5 PRTS6 PRTS7 0% 20% 40% 60% 80%
100% of the time + most of the time Connected Car Ownership Own Connected Car
Total 13%
Yes AAA 13% 13% Classical 14% News/Talk 13%
Men 15% Women 11% No 87% Gen Y 9% Gen X 12% Boomers 14% Silent 14%
0% 5% 10% 15% 20% Tour De Dash Impact On AM/FM Listening From Having A Connected Car
Listening more 5% Listening less 29%
As much as usual – not a lot 14%
As much as usual – a lot 53%
Among in-car media system owners Satellite Radio
Subscribe Trial
25%
17% 20% 20% 20% 20% 19% 18% 18% 18% 17% 16% 16% 15% 15%
11%
10% 8%
5%
0% Total Men Women Gen Y Gen X Boomers Silent Members Non-Members NTNews/Talk AAAAA CLClassical A S In Car Audio Total
Phone Other Audio books 3% 2% Other streaming 1% 2% Podcasts Pandora 2% 3%
Your Music 10%
AM/FM 66% Satellite 10%
Percentage of time spent in a car with each source In Car Audio Gen Y
Phone Other Audio books 3% 1% Other streaming 2% 5%
Podcasts 3%
Pandora 6%
AM/FM Your Music 60% 14%
Satellite 7%
Percentage of time spent in a car with each source 11.5 The Connected Car
Rarely/Never Change Audio Settings
100%
90% 73% 83% 79% 80% 77% 77% 74% 75% 74% 70%
60%
50%
40%
30%
20%
10%
0% Total Men Women Gen Y Gen X Boomers Silent Own Connected Car
Connected Car Ratings Among those with an in-car media system Most Important New Car Features
AM/FM radio 89%
Smartphone/iPod connector (AUX IN) 60%
Bluetooth 53%
CD player 37%
GPS 35%
Wireless internet connection 17%
Satellite radio 13%
HD Radio 12%
Media system (Ford SYNC, etc.) 11%
DVD player 7%
Hard drive for media storage 4%
0% 25% 50% 75% 100%
“Very Important” features among the 10% of respondents planning on buying/leasing a new vehicle in next 12 months …but they want other options, too Apple CarPlay & Android Auto
Toyota Entune
Chevy MyLink Mercedes mBrace2 25+ Connected Solutions Kia UVO
OnStar
Audi Connect Cadillac CUE Ellis & Associates
The Road Ahead
Action Steps
Drive a “connected car” Action Steps
Attend a “connected car” conference Action Steps
Embrace the importance of data for revenue generation Action Steps Develop a mobile/in-car strategy for your station 1.Develop a mobile app 2.Make it available on all vehicles 3.Create partnerships with local car dealers Public Radio & The Connected Car