Public Radio & The Connected Car

APPROVED APP DEVELOPMENT HOUSE

“Highway HiFi”

Heavy In-Car Radio Listening

50% 100% + Most of the time

Total 40% 41% 40% 38% 40% 39% 38% AAA 46% Classical 38% 30% News/Talk 40%

Men 40% 20% Women 40%

Gen Y 61% 10% Gen X 50% Boomers 37% Silent 27% 0% PRTS4 PRTS5 PRTS6 PRTS7 0% 20% 40% 60% 80%

100% of the time + most of the time Connected Car Ownership Own Connected Car

Total 13%

Yes AAA 13% 13% Classical 14% News/Talk 13%

Men 15% Women 11% No 87% Gen Y 9% Gen X 12% Boomers 14% Silent 14%

0% 5% 10% 15% 20% Tour De Dash Impact On AM/FM Listening From Having A Connected Car

Listening more 5% Listening less 29%

As much as usual – not a lot 14%

As much as usual – a lot 53%

Among in-car media system owners Satellite Radio

Subscribe Trial

25%

17% 20% 20% 20% 20% 19% 18% 18% 18% 17% 16% 16% 15% 15%

11%

10% 8%

5%

0% Total Men Women Gen Y Gen X Boomers Silent Members Non-Members NTNews/Talk AAAAA CLClassical A S In Car Audio Total

Phone Other Audio books 3% 2% Other streaming 1% 2% Podcasts Pandora 2% 3%

Your Music 10%

AM/FM 66% Satellite 10%

Percentage of time spent in a car with each source In Car Audio Gen Y

Phone Other Audio books 3% 1% Other streaming 2% 5%

Podcasts 3%

Pandora 6%

AM/FM Your Music 60% 14%

Satellite 7%

Percentage of time spent in a car with each source 11.5 The Connected Car

Rarely/Never Change Audio Settings

100%

90% 73% 83% 79% 80% 77% 77% 74% 75% 74% 70%

60%

50%

40%

30%

20%

10%

0% Total Men Women Gen Y Gen X Boomers Silent Own Connected Car

Connected Car Ratings Among those with an in-car media system Most Important New Car Features

AM/FM radio 89%

Smartphone/iPod connector (AUX IN) 60%

Bluetooth 53%

CD player 37%

GPS 35%

Wireless internet connection 17%

Satellite radio 13%

HD Radio 12%

Media system (, etc.) 11%

DVD player 7%

Hard drive for media storage 4%

0% 25% 50% 75% 100%

“Very Important” features among the 10% of respondents planning on buying/leasing a new vehicle in next 12 months …but they want other options, too Apple CarPlay & Android Auto

Toyota Entune

Chevy MyLink Mercedes mBrace2 25+ Connected Solutions UVO

OnStar

Audi Connect Cadillac CUE Ellis & Associates

The Road Ahead

Action Steps

Drive a “connected car” Action Steps

Attend a “connected car” conference Action Steps

Embrace the importance of data for revenue generation Action Steps Develop a mobile/in-car strategy for your station 1.Develop a mobile app 2.Make it available on all vehicles 3.Create partnerships with local car dealers Public Radio & The Connected Car