….on the road.

1 Securing Successful Venues

 Traffic

 Demographics

 Logistics

 Developing new partnerships

 Strategic Scheduling

2 Finding What Works

Tampa’s Tour 2002-2006 What we’ve learned…

 Major Area Malls

 Florida Aquarium

 Museum of Science & Industry

 Small churches

 Special events, festivals

3 Tampa’s Tour 2007

February 8 – March 11 TECO Gallery of Art Children’s Board of Hills. County March 12 – April 22 Westfield Citrus Mall April 23 – June 3 Westfield Brandon Mall June 4 – July 15 University Mall July 16 – August 26 WestShore Mall August 26- October 31 Tampa Convention Center (new venue) October 31- November 29 Idlewild Church & Grace Family Church (new) NAM December Bank of America Bldg. Downtown (new venue)

Auxiliary Venues: Tampa International Airport NACAC Back to School Bash

4 Getting Your Foot in the Door

 Large venues, high traffic placement

 Events & Marketing Promotions(PR)

 Collateral Opportunities

 Engagement Ideas (Church event)

5 The Heart Gallery exhibit is professionally curated, designed with a museum standard aesthetic and made for durability.

6 Each venue may call for various layouts. The panels are interchangeable and can be designed in a schematic that suits unique spaces.

7 Didactic panels provide information on the gallery and a lucite lock-box is a stand alone piece to collect inquiry cards.

8 Sound sticks carry recorded messages from the children, letting potential parents know their interests, hobbies and what they want in a family.

9 10 11 Jadarius anxiously awaits the signing Jadarius and his forever family leave the of the papers with his new mom. courthouse and begin a new life together. YOUR SUCCESS STORY… Little did three-year-old Jadarius know, he was to meet his forever family at the opening of the Heart Gallery photographic exhibit held at the Children’s Board on February 11, 2006. Jadarius’ Heart Gallery photo captured the essence of his gregarious and friendly nature. Dressed in a suit, purchased by his care manager, Garet White, Jadarius was hard to resist. Cheerful and bright, four-year old Jadarius is said to have a taste for french fries, trucks and big slides. In April, the couple brought Jadarius home as a foster child. They filled out all the adoption paperwork, and he filled their lives with his energy and happy chatter. But, on his special day in September, in the presence of a judge, his new godmother and grandmother, two married schoolteachers officially made their union permanent. A recent trip to Disney World with his future family recently landed the outgoing Jadarius with a commercial job for Disney after being spotted by a talent scout at the theme park. He now has an agent and the commercial featuring Jadarius will be aired on Nickelodian sometime this year. As his new dad can atest, “He can talk.” With the ink still wet, Judge Espinosa declared, “You’re official now.”

12 13 14 “I am looking for my forever family… Swazikki

…will they find me bySouth , Tampa Photography at Grace Family Church?”

Heart Gallery Exhibit at Grace Family Church November, 2007

The mission of the Heart Gallery of Tampa Bay is to enable children living in foster care in our communities to realize their dream of finding permanent, loving adoptive families to call their own, and to raise awareness and education about the hundreds of children who desperately need and deserve the shelter and love of forever homes. Heart Gallery Tampa Bay Children’s Board of Hillsborough County 1002 East Palm Ave. Tampa, Florida 33605 813.204.1792 Fax: 813.228.8122

15 Installations

 Moving Expenses

 Creating a Schematic

 Curator vs. Volunteers

 Moving Methods

 Scheduling moves

 Creating your tour calendar

16 (Old moving system. Not fun.)

17 New crate moving system! Easily fits our Heart Gallery Panels upright into customized slots for protection against wear and tear. Cuts down on moving time by 2 hours each way, that’s 4 hours per move and cuts down on labor and wrapping costs by approximately $5,000 per year!

18 19 20 21 22 23 24 25 26 Your Return on Investment

 Harvesting Leads

 Identifying Matched Kids

 Tracking your Deliverables

 Documenting, internal marketing

 Longitudinal studies

27 1 2 Exhibit Dates Feb. 15 – Mar.11, 2007 Mar. 12 – Apr. 22, 2007 Exhibit Location Children’s Board of Hills. Cty. Westfield Citrus Park

Associated Event Overview Grand Opening Reception (2/15) – hosted by Marty Matthews Children’s Opening (2/16) – Zoo presentations/crafts room

Media Support/Other Exposure WFLA/NBC – 2/18 (5p) Bay News 9 – 2/16 (repeated) WTSP/CBS – 2/16 (5p) Univision – 2/15 Tampa Trib – Pictuing a Family (2/15) Tampa Trib “Centro” (2/23) Tampa Trib (2/23)

Internet Links: Internet Links: Adopt Us Kids Adopt Us Kids WTSP-TV, Wednesday’s Child WTSP-TV, Wednesday’s Child WFLA-TV; Links We Mentioned WFLA-TV; Links We Mentioned Tampa Bay Life – www.tblife.com Tampa Bay Life –www.tblife.com Heart Gallery of Oregon Heart Gallery of Oregon Heart Gallery of New Mexico Inquiry Activity (phone/web) Total # of Inquiries during 184 176 exhibition dates

Estimated Exhibit Exposures 1,500 + 82,500 (physical)

Estimated Media exposures

Web Site Activity (exhibit dates) Visits 20,553 29,946 Average/ Day 822 713 Average Visit Length 17 minutes 17 minutes

Community Donations: Cash/Check/Gift Cards totaling $5,080; Gifts estimated value of $4,555 2007 HG Children Potentially Matched as of 6/25/07 - 2007 HG Children Finalized as of June 26, 2007 - 3

28 LET YOUR NUMBERS DO THE TALKING

Matched Children Attributed to the Heart Gallery: 2004 2005 2006 22 ( 30%) 32 (40%) 34 (37%)

 COMMUNITY RESOURCES: Over $18,000 in donations of cash and goods directly to the children

 TRAFFIC: Exhibit has been seen by 350,000+ people through 6 high traffic venues

 WEBSITE IMPRESSIONS: The Heart Gallery’s website averages 750 “visits” per day, averaging 17 minutes a visit, with over 15 million hits per year

 MEDIA/PSA’s: WTSP Wednesday’s Child feature seen by 26,000 viewers per month and approximately 2.6 million web site hits.

 VOLUNTEERS: Volunteer support totaling over $12,000 in volunteer labor hours

 NATIONAL NEWS: Tampa Bay assisted in the development of 13 new Heart Galleries around the country in terms of presentation, technology, support materials, infrastructure, etc.

 MATCHES: In its 4th year, 87 children have been matched with prospective parents through the efforts of the Heart Gallery of Tampa Bay

29 30 31 Maximize the Potential of Your Tour

 >1% adopt, identify needs and collect!

 Can’t Adopt but Want to Help? Initiative

 Partner with stores, events, radio, etc.

 Tailor events per venues, get staff involved

32 The Mobile Exhibit

Access to new venues

Less costly to travel

Allows Targeted Approach for Events

Joint ventures (adopt, foster, community resources)

Logistics (storage, design, moving, calendar…)

33 34 35 36 37 38 …Regionalized Efforts

Stock vs. HG photos

Billboards

Airport

National Efforts- corporate sponsors

THINK BIG!

39 40

42 Gallery Upgrades

New technology

Adjusting for efficiency

Didactic Panels

Touring Sponsors

Surveys & Feedback

43 Other Venue Ideas: Fairgrounds Airports Galleries/Museums Malls and other high-traffic retail spaces Downtown office buildings Churches Convention Centers Regional-Specific Area Attractions Community Festivals Faith-based events Child Care Agencies- events, conferences, venues

44 Looking ahead…

…brainstorming new ventures as a unified front!

45 ….on the road.

46