Proceedings of 20Th International Conference on Industrial

Ershi Qi Jiang Shen Runliang Dou Editors Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Ershi Qi • Jiang Shen • Runliang Dou Editors

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Theory and Apply of Industrial Engineering

123 Editors Ershi Qi Jiang Shen Industrial Engineering Institution of CM Industrial Engineering Institution of CM Tianjin Tianjin People’s Republic of China People’s Republic of China

Runliang Dou College of Management and Economics Industrial Engineering Tianjin University Tianjin People’s Republic of China

ISBN 978-3-642-40062-9 ISBN 978-3-642-40063-6 (eBook) DOI 10.1007/978-3-642-40063-6 Springer Heidelberg New York Dordrecht London

Library of Congress Control Number: 2013956001

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Springer is part of Springer Science+Business Media (www.springer.com) Preface

Being the sole national institution in the field of industrial engineering recognized by China Association of Science and Technology, Chinese Industrial Engineering Institution, CMES (CIEI), affiliated to the Management School of Tianjin University is established in June 1990. Along with the development of CIEI, the research on industrial engineering is promoted on a large scale. Adhering to the policy of “letting a hundred flowers blossom and a hundred schools of thought contend”, CIEI takes its mission to build an international academic and business exchange platform in regard to industrial engineering or other related fields, and pursues fully developing democracy and free discussion on learning. Now CIEI grows into more than 20 local Institution of Industrial Engineer- ing, possessing over 6,000 individual members and 136 corporate members, and it has established a cooperative relationship with the United States, Britain, Russia, Japan, Korea, Hong Kong, Taiwan and other countries or areas. An enormous number of experts, scholars and sub-societies from USA, England, Russia, Japan, Korea, Hong Kong, Macao and cross-Strait are attracted to attend its typical Academic Activities of The International Conference on Industrial Engineering and Engineering Management. The international academic conference is annually held, till now it has been held for 19 times with significant research results in theoretical and practical application. The 20th International Conference on Industrial Engineering and Engineering Management (IEEM 2013) is sponsored by CIEI and organized by Inner Mongolia University of Science and Technology. Held in Baotou, one of the ten civilized cities in China, the academic conference aims to serve as a platform to share and discuss the latest researches about Industrial Engineering and Engineering Management, theoretically and practically, for expert, scholar, entrepreneurs, and industrial engineering practitioner from home and abroad. Some authorized experts from USA, Japan, India, and Hong Kong are invited as Keynote Speaker to address their presentation. Additionally, some parallel sessions are set up for the authors to share their ideas or achievements in Industrial Engineering discipline. We hope the conference attendance could make a full use of the opportunity to learn, to exchange, and to promote the development of Industrial Engineering.

v vi Preface

Finally, we would like to extend my sincerest thanks to Inner Mongolia Univer- sity of Science and Technology for holding such an excellent event.

Chinese Industrial Engineering Institution, CMES Tianjin, People’s Republic of China August 2013 Organization

Sponsored by: Chinese Industrial Engineering Institution, CMES Organized by: Inner Mongolia University of Science and Technology Supported by: Japanese Industrial Engineering Society Taiwan Industrial Engineering Institute Hong Kong Industrial Engineering Association Co-organizers: Tianjin University Xi’an Jiao tong University Tsinghua University Shanghai Jiao tong University Beijing University Foxconn Technology Group China FAW Group Corporation Journal of Computer Integrated Manufacturing System Journal of Mechanical Engineering Chinese Journal of Mechanical Engineering Journal of Industrial Engineering Journal of Industrial Engineering and Management Honorary Chair: Yingluo Wang, Academician Zhongtuo Wang, Academician Chongqing Guo, Academician Yuanzhang Liu, Academician Tiegang Zhang, Academician Konghui Guo, Academician

vii viii Organization

General Chair: Baowei Li, President, Inner Mongolia University of Science and Technology (China) Academic Committee Chairs: Ershi Qi, Professor, Tianjin University (China) Co-chairs (in alphabetical order of names): Bidyutkumar Bhattacharyya, Professor, Bengal Engineering & Science University (India) Byoung-Kyu Choi, Professor, Korea KIIE Society (Korea) Chen-Fu Chien, Professor, TsingHua University (TW) Ching-Jong Liao, Professor, Taiwan University of Science and Technology (TW) Eric Min-yang Wang, Professor, TsingHua University (TW) Fugee Tsung, Professor, Hong Kong University of Science & Technology (HK) Guoning Qi, Professor, Zhejiang University Jiang Shen, Professor, Tianjin University K. L. Mak, Professor, the University of Hong Kong (HK) Leyuan Shi, Professor, University of Wisconsin-Madison (U.S.) Li Zheng, Professor, Tsinghua University Linyan Sun, Professor, Xi’an Jiaotong University Makoto Kawada, Professor, Meijo University (Japan) Mitchell M. Tseng, Professor, Hong Kong University of Science & Technology (HK) Salvendy. Gaviel, Professor, Purdue University (U.S.) Shiraya Masashi, Director, Japanese Industrial Engineering Society (Japan) Soemon Takakuwa, Professor, Nagoya University (Japan) Soundar Kumara Pearce, Professor, the Pennsylvania State University (U.S.) Yijun Li, Professor, National Natural Science Foundation of China Yongjiang Shi, Professor, Cambridge University (UK) Yuchun Wang, FAW Car Co., Ltd. (China) Zhen He, Professor, Tianjin University Zhenguo Chen, Professor, Foxconn Technology Group Zhibin Jiang, Professor, Xi’an Jiaotong University Committee Members (in alphabetical order of names): Amy Wang, President, Shanghai A. Brain Management Consults Co., Ltd. Anquan Zou, Professor, Changsha University Binghui Liu, Professor, Xiamen University of Technology C.S. Lee, Professor, Chonnam National University (Korea) Changqing Li, Professor, Inner Mongolia University of Technology Changqun Lei, Senior Engineer, State Administration of Coal Mine Safety Chengen Wang, Professor, Chinese Academy of Sciences Chenguang Liu, Professor, Xi’an University of Technology Chien-Hua Shen, Researcher, Transworld Institute of Technology (TW) Chunli Song, Senior Engineer, Beijing Machine Tool Electric Appliance Co., Ltd. Organization ix

Chun-Mei Chou, Associate Professor, Yunlin University of Science & Technology (TW) Congdong Li, Professor, Guangzhou Jinan University Dapeng Wei, Professor, Tianjin University of Science and Technology Erry Y.T. Adesta, Professor, International Islamic University Malaysia (Malaysia) Ershi Qi, Professor, Tianjin University Fajie Wei, Professor, Beijing Aerospace University Fansen Kong, Professor, Jilin University Feifan Ye, Professor, Shaoxing University Fu Guo, Professor, Northeastern University Fuhou Zhao, Professor, Nankai University Gang Liu, Professor, East China University of Science and Technology Gao Mingxin, Editor in Chief, the Value Engineering Press Gongyu Chen, Professor, Sun Yat-sen University Guang Cheng, Professor, Beijing Union University Guofang Song, Associate Professor, Shanghai University Guoning Qi, Professor, Zhejiang University Haoming Wu, Professor, University of Electronic Science and Technology Henguo Chen, Professor, Foxconn Technology Group (China Headquarters) Hong Liu, Vice President, Henan Xin Fei Electric Co., Ltd. Hongyi Hao, Director, China National Petroleum Corporation Hua Li, Professor, Xi’an University of Electronic Science and Technology Husheng Lu, Professor, Inner Mongolia University of Science & Technology Istvan Novak, Senior Staff Engineer at SUN Microsystems, Faculty Member at CEI- Europe AB James T. Lin, Professor, Tsing-Hua University (TW) Jian Li, Professor, Tianjin Polytechnic University Jiang Shen, Professor, Tianjin University Jianhui Cao, General Manager, Third Railway Institute Engineering Consulting Co., Ltd. (Tianjin) Jianqiao Liao, Professor, Huazhong University of Science and Technology Jianxia Lu, Professor, Zhejiang University of Technology Jianxin You, Professor, Tongji University Jiao Guo, Director, Beijing 84BOX Ordnance Equipment Group Jinfeng Wang, Professor, Zhengzhou University Jingzhu Zhang, Vice President, Mechanical Engineering Press Jun Li, Professor, China Communications and Transportation Association Kaichao Yu, Professor, Kunming University of Science Leyuan Shi, Professor, Peking University Li Zheng, Professor, Tsinghua University Li-Feng Xi, Professor, Shanghai Jiaotong University Lihai Wang, Professor, Northeast Forestry University Limin Li, Vice Chief Engineer, Dong Feng Motor Corporation (Wuhan, Hubei) Linyan Sun, Professor, Xi’an Jiaotong University Min Zhu, Professor, Nanchang Aeronautical University x Organization

Mingshan Xu, Senior Economist, AVIC Shenyang Aircraft Corporation Naiqi Wu, Professor, Guangdong University of Technology Peiyu Ren, Professor, Sichuan University Pin Zhuang, Associate Professor, Nanjing University of Aeronautics and Astronautics Qiang Li, Engineer, China Electronics Engineering Design Institute Qiang Ni, President, Hainan COSCO Bo Ao Co., Ltd. Qin Su, Professor, Xi’an Jiaotong University Qing Tian, Professor, Harbin Institute of Technology Qinghui Dai, Professor, North China Electric Power University Qingquan Fang, Professor, Anhui University Qishan Zhang, Senior Engineer, Vice President, Hebei Federation of Industrial Economics Qixun Gao, Professor, Yanshan University Quanqing Li, Professor, Zhengzhou Institute of Aeronautics Quanxi Li, Professor, Jilin University Qun Zhang, Professor, Beijing University of Science and Technology Renzhong Tang, Professor, Zhejiang University Ruiyuan Xu, Professor, Hebei University of Science and Technology Sasaki Shimoto, Executive Director, Central Japan Industry Federation (Japan) Shengwei Hong, Professor, China Jiliang Institute Shihua Ma, Professor, Huazhong University of Science and Technology Shuhua Hu, Professor, Wuhan Polytechnic University Shunlong Jiang, Engineer, Shanghai Aircraft Manufacturing Co., Ltd. Shuping Yi, Professor, Chongqing University, Sichuan Sifeng Liu, Professor, Nanjing University of Aeronautics and Astronautics Suicheng Li, Professor, Xi’an University of Technology Tongbing Ma, Associate Professor, Shenyang Institute of Engineering Tongshui Wu, Professor, President, Civil Aviation University of China Wei Liu, Associate Professor, Nanjing Agricultural University Wei Sun, Professor, Dalian University of Technology Wei Xue, Professor, Wenzhou University Weiguo Sun, Senior Engineer, Manager, Tianjin OTIS Elevator Co., Ltd. Weihua Gan, Professor, East China Jiaotong University Weili Zhu, Manager, China FAW Group Corporation Weixuan Xu, Researcher, Institute of Policy and Management, Chinese Academy of Sciences Wenying Ding, Associate Professor, Beijing University of Science and Technology Xianping Xu, President, China FAW Group Corporation Xiaodan Wu, Associate Professor, Hebei University of Technology Xin Chen, Professor, President, Guangdong University of Technology Xingsan Qian, Professor, Shanghai Polytechnic University Xingyuan Wang, Professor, Shandong University Xinmin Han, Senior Engineer, Director, the Systems Analysis Institute, China Academy of Machinery Science & Technology Organization xi

Xinmin Zhang, Professor, Shenyang University of Technology Yongdong Xu, Vice Director, National Reserve Bureau Yi song Zheng, Associate Professor, Nankai University Yiming Wei, Professor, Beijing Institute of Technology Yingqiu Xu, Professor, Southeast University Yinshui Lu, Professor, Shanghai Volkswagen Automotive Co., Ltd. Yongyuan Liu, Chairman of the board, Tianjin Iris Group Co., Ltd. Yoshimoto Ichiho, Professor, Waseda University (Japan) Yu Yang, Professor, Chongqing University Yuchun Wang, Senior Economist, FAW Car Co., Ltd. Yuejin Zhou, Professor, Nanjing University Yunfeng Wang, Professor, Hebei University of Technology Yuqiang Shi, Associate Professor, Southwest University of Science and Technology Zhen He, Professor, Tianjin University Zhibin Jiang, Professor, Shanghai Jiaotong University Zhixue Liu, Professor, Huazhong University of Science & Technology Zhong Fan, Senior Engineer, Dong Feng Motor Corporation Zhongyuan Wu, Professor, Tianjin Polytechnic University Zhou Ming, Associate Professor, Wenzhou University Zhuang Li Zheng, Deputy Editor in Chief, Guangdong University of Technology Zuhua Jiang, Professor, Shanghai Jiaotong University Chairman of Organizing Committee: Husheng Lu, Professor, Inner Mongolia University of Science and Technology Co-Chairs: Ruigang Wang, Professor, Chinese Mechanical Engineering Society Xiaowei Zuo, Vice Secretary General, Chinese Mechanical Engineering Society Jiang Shen, Professor, Tianjin University Guang Cheng, Professor, Beijing Union University Secretary General: Runliang Dou, Ofﬁce Director, Chinese Industrial Engineering Institution of CMES

Contents

Part I Industrial Engineering – Advanced Design and Manufacturing

Technological Innovation Networking Features in Pharmaceutical Companies Based on Social Network Perspective .... 3 Wei Zhang, Xi-quan Wang, and Jia-lin Tian The Evaluation and Analysis of Science Technology Progress of Traditional Industry in Shandong Province Based on the Perspective... 11 Rong-ping Li, Zheng Cui, and Shao-hui Dong A SSM Analysis on Industrial Structure of Wangjiang Urban Belt ...... 23 Bing-hong Da and Tong-hui Lian An Experimental Study of Drilling Small and Deep Blind Holes with an Abrasive Water Jet ...... 33 Feng-lian Zhang and Jing Zhu Design of an Information System of Production Logistics Tracking (ISPLT) for Tobacco Manufacturing Based on RFID ...... 41 Pei-ran Fan and Li-cheng Ren A Design of Mobile Payments Business Model Based on Value Network 57 Jin-luan Ren, Xia-fei Zhuo, Li Zeng, and Bo Li Development of Modular Design System for CNC Machine Tools ...... 69 Jun-you Song, Li-ke Wu, and Zhong-qi Sheng Evaluation and Management of Culture Conﬂict in Cross-Border Merger and Acquisition ...... 79 Wei-guo Yang

xiii xiv Contents

The Discussion on the Application of Modapts About Improving the Pipeline of Plastic Enterprise...... 91 Rui-yuan Xu, Zi-lin Sun, Hai-wei Gao, Rui Wang, Xue-jun Liu, and Li-hu Wang The Application of High-Strength Yielding Bolt in 536 Air-Return Cross-Cuts ...... 99 Da-guang Yang Effective and Efficient Ways of Hybridizing GA with Various Methods While Reviewing a Wide Variety of Hybrid Genetic Approaches ...... 105 Nafisa Maqbool and Mudabbri Badar Simulation and Analysis of Aerodynamic Characteristics of High-Altitude Long-Distance Gliding UUV (Unmanned Underwater Vehicle) ...... 113 Huan-huan Liu, Guang Pan, and Xiao-xu Du Implementation of DOM-Based Linux System ...... 125 You-yuan Cheng, Yong-en Luo, Zhi-jun Yin, and Ji-cheng Hu An Empirical Research of the Relationship Between the Image of Platforms, Sellers, Products Under C2C and Customer Loyalty ...... 133 Jun-feng Liao, Pei-er Cai, and Hua-qiong Chen FLAC3D Application on the Reinforcement Effect of Subsidence Damaged Return Air Duct ...... 143 Lei Zhang, Xian-feng Cai, Xin Zhang, and Bing-wen Wang Challenges and Choices: Application of Public –Private Partnerships (PPPs) in Development of Large-Scale Sports Venues in China ...... 153 Xin-ping Zhang and Qian Yang Innovation Researches of the Reader and the Tag Asymmetric Connection Strategy in RFID Systems...... 165 Shao-rong Wei, Xiao-ying Wang, Xiao-qing Wang, and Yi Jin System Control Framework for Green Furniture Design Based on Systems Theory ...... 173 Yu Qian Generalized Process Family Modeling Based on Process Platform...... 183 Lin Wang, Xu-yun Fu, and Shi-sheng Zhong Influence of Confriction on Intertooth Space Meshing Efficiency of Helical Gear in EHL...... 197 Wen-hong Liang, Kai Liu, and Ya-hui Cui Contents xv

Power-Hydraulic Coupling Dynamic Model of the Reciprocating Membrane Pump Used in Fault Diagnosis and the Simulation ...... 211 Pei-yuan Meng, Kai Liu, and Lin Xu The Study of Lean Production’s Maturity and Improving Rating ...... 221 Jun Li, Meng-yi Qiu, Fu-xing Zhang, and Xiao-Li Wei A New Validation Concept for Globally Distributed Multidisciplinary Product Development...... 231 A. Albers, Yin You, S. Klingler, M. Behrendt, T. Zhang, and K. Song Barcode Recognition System Based on GPU & CPU Structure ...... 243 Peng Wang, Shan-shan Liu, Jian-sheng Hao, and Yong Cai Research on Collaborative Design Resources Integration of Product.... 249 You-yuan Wang, Peng-biao Nie, Jie Liao, and Li-kang Song Assessment on the Socio-Economic-Environmental Coordinated Development of Highway Construction Project...... 257 Yu He Research on Reverse Engineering’s Parameter System ...... 269 Ming Li and Quan-qing Li Research on the Model of Material and Energy for the Mechanical Manufacturing System Based on the System Dynamics 277 Hui Zheng and Xue-li Li How to Protection Electric Larceny Through Neutral Drift ...... 283 Li Ping, Xin Xia, and Dan-jun Wu Study on Virtual Construction Enterprises Simulation Applying to Adaptive Genetic Algorithm ...... 293 Zhi-tao Ren, Jun-wei Zheng, Yan-na Wang, and Rui Zhang Application of Grey-Markov Model in Forecasting the Variation Trend of Three Industrial Structures in Qingdao City .... 303 Ming-yi Li and Hui-ying Gao Application Research of Lean Thinking in the Birth Process of Product 313 Yu-chun Wang, Wen-ze Wang, Li-fang Wang, Ze-yong Xu, Yu-ling Zhao, Hao Lv, Yong-xun Yang, An-qing Zuo, Yu-jiang Dong, and Sheng-jiang Li Manufacturing and Environmental Management ...... 323 Soemon Takakuwa Low-Carbon Tourism Research Based on System Dynamics ...... 335 Lan Xiao and Li-ming Zhao xvi Contents

Part II Industrial Engineering – Artiﬁcial Intelligence

A Learnable Artiﬁcial Bee Colony Algorithm for Numerical Function Optimization ...... 349 Xiangbo Qi, Yunlong Zhu, Lin Nan, and Lianbo Ma C# and Matlab Mix and GRNN Agricultural Pest Forecasting System Design ...... 361 Shuai-Jun Jin and Jian-Dong Fang Study of Using Jess to Develop Fault Diagnosis Expert System for Computerized Numerical Control Machine ...... 369 Jia-hai Wang, Chen-yang Liu, and Shu-yu Zhao Self-Conﬁguration of Physical Cell Identity in LTE Based on Improved GSO Algorithm ...... 377 Cheng-fu Zhang, Navrati Saxena, Fan-guang Kong, and Jian-hua He Surgery Rescheduling Based on Pareto Solution Set Under Uncertain Resource ...... 389 Tian-yong He and Wei Xiang A Moving Object Detection Algorithm Based on Improved Gaussian Mixture Model ...... 399 Huai-zhi Ma, Li-na Gong, and Jin-qian Yu Feature Selection Based on Rough Set and Gravitational Search Algorithm ...... 409 Hua-qiang Wang, Zhan-wen Niu, and Li-jun Liang Stochastic Resonance Based on PSO with Applications in Multiple Line-Spectrums Detection ...... 419 Zhi-kai Fu, Jian-chun Xing, Shuang-qing Wang, and Qi-liang Yang A Pilot Study on the Application of Cloud Computing in Industrial Automation ...... 429 You-cheng Shan, Wen-bo Cui, Yi-wen Wen, and Xin-xin Huo

Part III Industrial Engineering – Decision Analysis/Decision Theory and Method

Research on Theory and Method for Maintenance Function Deployment 437 Zao-jie Kong A Bi-criteria Dimension Reduction Approach with Application in Supplier Selection ...... 445 Ren-yan Jiang and Xue-long Cang Contents xvii

Product Requirements Cluster Analysis Based on K-Means...... 455 Yu-guang Li and Yong-sheng Huang Determinant Factors of Corporate Intention to Disclose Carbon Information: An Empirical Research of Chinese Firms ...... 463 Ying-hui Lin, Qiao-ling Guo, and Rong-rong He An Application of Decision-Tree-Based Support Vector Machines to Fault Diagnosis for Transformer ...... 473 Cui-ling Zhang, Da-zhi Wang, Xue-chen Jiang, and Yi Ning Capacity and DEA Efﬁciency of Listed Chinese IT Firms Overseas ..... 487 Hong Ge, Ming-di Li, and Yu Gai A Shared Decision Making Model for Different Preferences of Patients and Health Care Professionals ...... 499 Li-jun Liang and Zi-xian Liu Study on the Construction of Multiattribute Group Decision-Making Model Based on the Social Network Analysis ...... 509 Yu-ge Qu and Bai-zhou Li Research on the Bidding Game of Construction Enterprises with Asymmetric Information Based on the CAS System Evolution..... 525 Yu Lai, Xu-jia Wang, and Xiao-hong Xie Analysis on Game of Service Outsourcing About Service Quality and Price Decision ...... 533 You-de Dong and Qin-zhu Li Projection Analysis of Interval Number DEA Efﬁciency Set Model in Business Performance Evaluation...... 543 Gang Yang Foreign R&D Spillover and China’s Innovation Capability: A Panel Data Model Analysis...... 555 Yang Xu and Jun-chao Hu Carbon Footprint Research of Manufacturing Energy Consumption in Shanxi, Shaanxi and Inner Mongolia ...... 565 Yu-chen Song, Jing Zhang, Hai-dong Meng, and Zhen-hua Yang Research on Brittleness Risk Analysis and Prevention Strategy of Mine Water Disaster System ...... 577 Zhen-feng Liu, Bing Wu, and Li-jie Feng The Incentive Programs Research of Fund Management ...... 585 Jian-jun Zhang and Yang Xu xviii Contents

The Regional Distribution Changes of the Top 500 Private Enterprises, and the Regional Welfare Growth—An Empirical Research Based on Provincial Panel Data from 2000 to 2011 in China .. 593 Chang-fu Huang and Qin Xie The Analysis of Factors in Sustainable Growth Ability of New Energy Power Generation Enterprises ...... 603 Yun-na Wu, Na Tian, Yan Peng, and He-ping Wang Study on Carbon Footprint of the Household Consumption in Tianjin Based on Input-Output Analysis ...... 613 Tao Zhao and Ri-hao Cui Market Density and Entry Decision: An Empirical Study in Emerging Economy ...... 625 Xi-kai Zhang, Wei Sun, and Gui-yao Tang Decision Making in CDA with Arbitrary Supply-Demand Curves...... 633 Yuan Shao and Wen-jie Zhan Research on Regional Strategic Emerging Industry Selection and Business Model Innovation ...... 643 Xiu-ying Guo and Xiao-feng Hui The Optimal Capacity of Industrial Enterprises on Automotive Supply Chain Under the Internet of Things ...... 653 Han-jiang Zhang, Hong-xia Zhong, and Wei-hua Shi Based on the Gray Correlation Dynamic Analysis Method: Sort of Strategic Emerging Industry Development Tax Incentive Policy in Heilongjiang Province ...... 665 De-fa Cai, Ze Guo, and Pei-xin Shi The Application of Carbon Print Analysis Method Based on Life Cycle in Accommodation Service Products ...... 673 Lei Liu, Run-liang Dou, and Hui Zheng Study on the Performance Evaluation of Manufacturing Enterprises Based on EVA ...... 685 Zhi-gang Li, Xi Zhao, Xu Gong, and Ke-jia Liu Study on the Social Inﬂuence Evaluation of the Urban Old Industrial Zones’ Upgrade Projects Based on Fuzzy Neural Network Method ...... 695 Nan Jia and Xing Bi Study on Returns to Scale Consistency Between the Weak BCC Inefﬁcient DMUs and Their Projection in DEA ...... 705 Wei-feng Lin and Bao-cheng Zhang Contents xix

Performance Comparison and Analysis of Application of the Principal Component Analysis in Medical Work ...... 721 Tian-Zhi Yu, Jun Ma, and Jinsheng Liu

Part IV Industrial Engineering – Human Factors Engineering

Human Error Analysis of Marine Power System Based on Grey Correlation ...... 731 Guang-hui Qi, Li-min Yu, Yi-chuan Pan, and Yan Leng Research on Travel Mode and Travel Decision – Making of Low-Income Groups in Guangzhou City ...... 739 Xiao Wei and Wei-gao Kong Relationship Between Cognitive Abilities of an Inspector and the X-Ray Screening Task Performance...... 747 Yi-fan Tian, Lin-dong Yang, and Rui-feng Yu Researches on the Effects of Leader Empowerment Behavior on Employees’ Voice Behavior: The Mediating Effect of Self-Efﬁcacy .. 757 Zai-lan Tian and Pei-lun Huang

Part V Industrial Engineering – Logistics Engineering and Management

The Evaluation for a Single Third-Party Reverse Logistics Supplier Based on Evidence Theory ...... 767 Liu-Bo Zhang, Xian-jia Wang, and Sen Yang Study on the Inadequacies and Strategies of Dangerous Chemicals Transport in China...... 779 Quan-min Bu, Yong-ning Cai, and Xing Tong Optimal Replenishment Policies for Deteriorating Items Based on the Forecasting Method of Grey Model ...... 789 Shou-feng Ji, Hai-yan Lan, and Jin-huan Tang Production Organization Strategy Research and Simulation Based on Energy-Saving Requirements of Bulk Cargo Handling System ...... 799 Ji-gang Dong Coordination Development of Regional Urbanization Process and Logistics Industry Based on Composite System ...... 807 Xian-wen Gong xx Contents

Artiﬁcial Bee Colony Algorithm for Three-Dimensional Loading Capacitated Vehicle Routing Problem ...... 815 Bin Wu, Jin-guo Lin, and Min Dong Research on the Differential Outsourcing Risks for Fresh Cold-Chain Logistics ...... 827 Shi-hua Li and Meng Zhu Calculation of Rational Inventory of Spare Parts in Power Enterprise Based on Chronological-Order Prediction ...... 841 Jian Li and Man Xu

Part VI Industrial Engineering – Manufacturing Systems and Management

Manufacturing Service Chain Assembly Planning Optimization Based on the Hybrid Immune Algorithm ...... 853 Wei Zhang Optimization Model for Job Shop Scheduling Based on Genetic Algorithm ...... 863 Yu-jie Zhu and Ya-min Liang Research on the Production Logistic Parameters Setting and Simulating Optimization in Discrete Manufacturing Enterprise .... 873 Ai-hua Wu and Zhi-yuan Ma Research on the Problem of Spare Parts Based on Prognostics and Health Management ...... 887 Ao-fu Zhang, Li-rong Cui, and Pu Zhang Automated Preparation and Optimization of Operating Sequence Chart (OSC) for Aircraft Assembly ...... 895 Shun-long Jiang, Jun Hong, and Gang Tong The Antecedents of Information System Success: From an Innovation Implementation Perspective ...... 905 Xiao-chun Chen, Zhao Zhao, and Yong-zhong Liao

Part VII Industrial Engineering – Operations Research

Study of Unreliable Multiserver Queueing System of MAP/PH/N Type with Broadcasting Service Discipline ...... 917 Bin Sun and Alexander Dudin A Low Carbon Emission Regularity Between Companies and Supervisor Based on Evolutionary Analysis ...... 927 Shi-liang Xia Contents xxi

Price Decision Analysis for Reusable Product Under Asymmetric Information ...... 935 Juan Li The Research of Expected Utility Models Based on Classiﬁed Information in IPO Pricing ...... 943 Hai-feng Pan and Zhi-min Li Development of Small Brands in E-commerce Environment – Case Study of Taobao ‘Double Eleven’ Phenomenon in China ...... 953 Ping-xiu Li An MIP Model for Surgery Scheduling in Combination with Surgeon Shift Scheduling...... 963 Yuan-jun Cheng Empirical Research on the Relationship Between Financial Development and Economic Growth Based on VAR Model-A Case Study of Qinhuangdao ...... 973 Zhe Li, Shu Liu, and Zhe Liu Interaction Between Real Estate Prices of Beijing and Stock Prices Based on VAR Model ...... 985 Wei Li and Ling Jiang The Major Impacts on Internationalization of Higher Education: Empirical Evidence from Universities in Tianjin and Hebei Regions ...... 995 Su-ying Gao, Ya-ran Fan, Jian-zhao Liu, Hui Xing, and Ya-jie Wang A New High-Order Compact Finite Difference Scheme for Solving Black-Scholes Equation ...... 1007 Lu-feng Yang and Xu-lin Hu Preparation of the Public Bus Schedule Based on FCFS ...... 1021 Hong-lei Zhang, Bo-tang Han, Jing-chao Xu, and Yu Feng From Location Choice to Agglomeration: An Analysis Based on Game Theory...... 1031 Zhen-po Wang and Jing-wen Zhang

Part VIII Industrial Engineering – Production Planning and Control

Dynamic Job-Shop Scheduling Research Based on Rolling Horizon Technology...... 1045 Shu-juan Wang, Chang-an Liu, Hao-yu Wang, and Yan Li xxii Contents

A Direct Sum of Sequential Matrix Method for Mixed-Model Workshop Layout ...... 1055 Hua-dong Wang, Di Liang, Xiang-fei Ma, and Yu-cheng Pan Study on Flexible Production Planning Management System Under the ERP Environment ...... 1065 Kai Qi and Di Xie Adjustment and Control the Agricultural Production with the Law of Price ...... 1073 Wen-xi Duan The Price Decision for Large-Scale Project’s Procurement with Stage-Demand Uncertainty ...... 1085 Zhi-yu An and Yu-can Liu

Part IX Industrial Engineering – Supply Chain Management

Research on the Collaborative Operation Mechanism of Mass Customization Supply Chain ...... 1097 Yu-guang Li and Yong-sheng Huang Preservation Behavior Decision of Fruits and Vegetables Supply Chain ...... 1103 Ying-tang Li and Zhong Qiao The Current Value Distribution of Residential Housing Based on the Theory of Industrial Value Chain – A Case Study of Xi’an City ...... 1109 Ling-yan Li, Xiao-jun Liu, and Wei-cheng Yan Wind Turbine Spare Parts Management Based on Kanban System ..... 1121 Zhi-chun Zhang, Hong-wei Liu, and Guo-wen Huang Inventory Decisions and Contracts Analyses in a Dual-Channel Supply Chain with Sale Services ...... 1131 Rong-fang Yan and Jian-jun Wu Improving Ammunition Supply Chain Management with RFID Technology...... 1143 Ping Yan, Wen-liang Yang, Bo Tan, and Bo-biao Yu A New Way to Manage a Fashion Industry Supply Chain ...... 1155 Chia-Ling Huang Analysis on the Risk Formation Mechanism of Agricultural Products Logistics Supply Chain and Early Warning Mode ...... 1165 Xiao-yu Li and Yan Song Contents xxiii

Research on Knowledge Management Incentive in Collaborative Supply Chain with Reciprocal Preference ...... 1175 Xiao-lan He Outpatient Scheduling Under Multiple Providers and Revisit Based on Single Equipment ...... 1185 Xiao-dan Wu, Ya-nan Chu, Zhan-ting Gao, and Juan Hao

Index ...... 1205 Part I Industrial Engineering – Advanced Design and Manufacturing Technological Innovation Networking Features in Pharmaceutical Companies Based on Social Network Perspective

Wei Zhang, Xi-quan Wang, and Jia-lin Tian

Abstract According to social network perspective the paper introduced technological innovation features in pharmaceutical companies and analysis of social networking features of technological innovation in listed ﬁrms. In the end, the paper concluded many features, such as power characteristics of social networking in technological innovation of listed ﬁrms.

Keywords Feature • Social network resource • Technological innovation

1 Introduction

1.1 Technological Innovation Based on Social Networks in Listed Firms

There is a unique research value of social networks which work as the main carrier and the basis of operation for technological innovation. This chapter is about technological innovation based on social networking framework, focusing on logic, operating mechanism, factors, the relationship between government and market, function. Technological innovation theory based on social network can be

W. Zhang ()•J.Tian Business School, Jinling Institute of Technology, Nanjing 211169, People’s Republic of China e-mail: [email protected] X. Wang Economics and Management School, Nanjing University of Traditional Chinese Medicine, Nanjing 210046, People’s Republic of China e-mail: [email protected]

E. Qi et al. (eds.), Proceedings of 20th International Conference on Industrial 3 Engineering and Engineering Management, DOI 10.1007/978-3-642-40063-6__1, © Springer-Verlag Berlin Heidelberg 2013 4 W. Zhang et al. described in the following ﬁve parts: connotation and function of technological innovation based social networks, feature analysis of technological innovation based social networks, external network analysis of technological innovation, and internal network analysis of technological innovation, strategies to realize the value of technological innovation network. Technological innovation is a new trend of marketing management for enterprises to cope with economic globalization recently. In order to address the complex economic environment and ultimately to gain a competitive advantage, many companies began vigorously promoting technological innovation. In fact, few pharmaceutical companies can do real technological innovation successfully getting out of social network. Therefore, this chapter does in-depth analysis on technological innovation inner mechanism and related factors based on the theoretical framework of social networks.

2 Connotation and Signiﬁcance of Technological Innovation Based Social Networks

This research is based on two aspects, ﬁrst is a real driving, followed by lack of theory. China is referred to a “relationship-oriented” society. Through 30 years of reform and opening up, there is still a matter of concern, that recourse must be gained with relationship and social relations is an essential marketing channels. Actually social relations become the most efﬁcient access to scarce resources (Adrian 2004). It is truer in marketing and technological innovation are expanding the scope of its operations to the entire social network. When seeking the theory to interpret this phenomenon, social networks are used as a theoretical framework. Currently, scholars both at home and abroad haven’t done research on social network as a marketing research theoretical framework and research on technological innovation is still not enough till now. As a result, authors study in depth exploration of technological innovation theory from the social network theoretical framework (Anheier et al. 2007).

2.1 Connotation of Technological Innovation Based Social Networks

Social network is generally understood to be a range of social contacts or relationships that an actor affects other actors. In particular, the social network is a group of associations between actors and actors. Social networks have two typical elements, namely “nodes” and “contact”. Node “is the subject of social networking, the actors;” “contact” is associations between actors (Ansoff 1968). Joining a group Technological Innovation Networking Features in Pharmaceutical Companies... 5 of actors together to constitute the social network, the network “nodes” action could be represented by a type can be of many types Joining a group of actors together constitute the social network, action of “nodes” in the network could be represented by a type or many types (Ansoff and Stewart 1967; Antoniou and Ansoff 2004). The concept of social network is a unique one from China. Interpersonal traditions of Chinese society can be described as different patterns. Hsiao-T’Ung Fei pointed that the social structure model of China is the concentric circle pattern of interpersonal relationship (Bertels et al. 2011; Besselaar and Koizumi 2005). In traditional Chinese society, community support and resources are related with ties of blood and the way resource flows is similar with features of Fei’s point of “Pattern of difference sequence”, individual-centric, members of the Central keeping the external at a distance, available resources is reducing (Bettis 2004; Bettis and Hitt 1995). Connotation of technological innovation based social networks is about marketing paradigm change, whether the marketing on trade or relationship they just view marketing from the perspective of buyers and sellers, they are just confined to a trading relationship. Trade Marketing focuses on trading relationships while relational marketing emphasizes mutually benefits. However, both of them ignore multiple interaction of marketing within a social network.

2.2 The Uniqueness of Technological Innovation Based Social Networks

The uniqueness of social network refers to marketing activities concern more about network structure of organizations and individuals, emphasizing to reveal the politic, economic or social environment structure from point of relationship. Social network is a unique perspective of the research on technological innovation. Its unique is that social network research based on the assumption on relationship between the multiple interactive subject, discussing social structure on multi-agent interaction, building logic ranging from relationship to network structure. Further, the starting point of the social network is relationship, but the structure of the organization and structure on the inﬂuence of the member in the organization is its real topic of discussion (Betz 1993; Blackburn 2003; Bosworth and Webster 2006) The social networking features of the technological innovation include: (1) all the members are related mutually. (2) They’re treated as connectors and offer lots of information. For example, experts play a professional role in the network. They have technological capability to evaluate the information from the enterprises and then transfer it to others. Public praise is the promoter of it. They will affect ordinary consumers directly. They are treated as opinion leaders. (3) Technological innovation is produced during the mutual activities among members. It makes no sense, if technological innovation operates without mutual connection of members (Branscomb and Keller 1998). 6 W. Zhang et al.

2.3 The Social Networking Value and Meaning of the Technological Innovation

The social network theory believes that the society is showed though the relations among actors. These kinds of relationships form the structure. (Relationship) network is the social network system of the flowing resource. Social network theory origins in the west coincide with relationship between characteristic of Chinese society here. Using mutual benefits of social networking resource explains the current technological innovation. As a beneficial tool, social network explains and reveals the effect of social relationship in technological innovation (Brotchie 1991). Investigating technological innovation, in the view of social network theory, is an extremely challengeable work. Construction of theoretical framework of social network is both creative and difficult part of this article. When you treat social network as a kind of resource, and construct it professionally, you will meet problems like term selection, the definition of the concept, logical reasoning. What’s more, social network is a branch of sociology. Although social network theory has been used in many fields of non-social research, it must be a hard project to understand social network theory and related knowledge for non-technological innovation researchers (Burgelman and Maidique 1988). However, how to implement resource configuration features of social networks? To understand it, the author started to read and research lots of literature of social networks both at home and abroad. After searching it, there is no one scholar treating social networks as technological innovation networks. Most of them just describe it as a social system of flowing resource simply. To technological innovation, social network lays the foundation of theories. Typically, non-market resources, such as social capital is treated as the social foundation of realizing the technological innovation because of its flowing in social network.

3 Analysis of Social Networking Features of Listed Firms Technological Innovation

3.1 Reciprocity Characteristics of Social Networks in Technological Innovation of Listed Firms

According to transaction cost economics, the various stakeholders of technological innovation for listed firms, they are for their own motivations. There is no doubt that resource plays an important role in pursuing interest. In Theory of Right, Emerson emphasized that for consuming more returns, remaining distribution is depended on relative right, social members will get more interest, if they have more rights. But it doesn’t mean to deny the cooperative relation. On the contrary, because technological innovation has existed mutual cooperative and beneficial Technological Innovation Networking Features in Pharmaceutical Companies... 7 relationship, it will combine different technological innovation goals to be a public action through some system, so that reaching the destination to create value. Actually, among social networks, if members can’t maintain the basic cooperative relationship, technological innovation system of listed firms will lose their values and meanings. The mutual cooperation of members makes social network possible. The cooperation of technological innovation system can create more value to the society. So, members should maintain mutual benefit and cooperation to gain more interest (Rokkan and Haugland 2002).

3.2 Power Characteristics of Social Networking in Technological Innovation of Listed Firms

In essence, listed firms enter social network with purpose of getting interest. They hope to maximize personal interest and mutual relationship will affect relationship of exchange. So, in this exchange, right is not only a manner to negotiate each part, but also a major tool of pursuing interest. To every member, when the right of social marketers makes the profit bigger than marketing cost, marketers can realize the improvement of social life by networking rights. Social marketers of listed firms can use their rights to realize the improvement of social life, specifically in promoting and practicing new life style and concepts.

4 Analysis on the External Networks of Technological Innovation in Listed Firms

4.1 The Relationship Between Pharmaceutical Social Marketers and Government

Marketers have to deal with stakeholders. Whether technological innovation activities will be successful, it depends on government’s support. According to literature both at home and abroad and researches, there are lots of researches concerning pharmaceutical industries and technological innovation. Technological innovation becomes more and more concerned, but because of asymmetry, qualitative study on technological innovation is really in right place. Because of divorce of theory and practice, there is distance between people’s expectation of technological innovation theory and practice. Aimed at these shortcomings, scholars of management and social sectors began to analyze technology innovation of enterprises by other stakeholder views, especially in the view of the government. From the perspective of dialectics, we can see: It’s obvious to get attraction in technological innovation of listed ﬁrms. As a phenomenon of enterprise marketing, previous researches are only limited in surface. Reviewing technological innovation