SJMC Covers Campaign Trail by KIM ERCHUL SJMC Faculty SJMC STUDENT His Year, a Group of by KIRSTEN L
UNIVERSITY OF MINNESOTA School of Journalism and Mass Commuriication Summer 1992 Awards for aggressive reporting ... page 3 Smokey Bear and advertising ._ .. ·page 4 I II Brovald-Sim community journalists ... page 7 Alumni .notes ... page 10 Leading advertising researcher joins SJMC covers campaign trail BY KIM ERCHUL SJMC faculty SJMC STUDENT his year, a group of BY KIRSTEN L. JENSEN political reporting stu SJMC GRADUATE STUDENT dents went on a field ill wells is one of those rare trip to the presidential people who feels just as com caucuses in Iowa, where theyT slept little and wrote a lot. fortable in the business world as he does in academia. He's The II SJMC students dreamed up innovative adver- stayed in Des Moines for I 0 tisingB methods just as often as he's pub days in February to write about lished his research findings in academic the nation's first presidential journals. He thrives on advertising. caucuses. In past years, Iowa "The people has been a political stomping who work in ad ground for presidential candi vertising are very dates eager to gain recognition. sharp and interest But Sen. Tom Harkin, D-Iowa, ing people," said declared his candidacy in Wells, SJMC's September, forcing other can first Mithun Land didates to campaign on more Grant Chair in neutral playing ground in the Advertising. "The New Hampshire primaries. Bill Wells problems are com- The unusual calm and Sen. Tom Harkin, 0-lowa, campaigning in Ottumwa, an Iowa farming town, before the caucuses: (Photo by Diane Bush) plicated and diffi absence of candidates forced cult and you get immediate feedback." students to come up with cre- Wells w,ill conduct research on con ative story ideas, said Associate sumer behavior and teach several Professor Bill Babcock.
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