“At SIDDHA Quality IS the Key Towards Recreating Reality …”

siddha siddha LIVE IN OTHER group group THROUGH endeavours ‘RECREATING CSR ACTIVITIES VISUALS @ SIDDHA REALITY’

PAGE 2 PAGE 5 PAGE 6 PAGE 8 WORD OF JUNE MOUTH 2014 compromise. This conviction was validated priced at Rs.15 lakh in 2009 has now appre- by the CNBC Awaaz Real Estate Award 2013 ciated to more than Rs. 32 lakh in a weak “At SIDDHA which awarded Siddha Town the best ‘100% economy! Q. A number of industry observers Quality is the are talking of a boom in the middle key towards income realty segment. A: One can describe this recreating as the liberalisation div- idend. Over the last couple of decades, there has reality …” been a large growth in the number of middle-income Explains Sanjay Jain, MD, Siddha Group families. A new India has emerged and the result is disparity. Siddha was one of the first Kolk- How does one define a a new market for afford- ata realtors to reposition itself: apartments, ‘middle-income’ group? able apartments. Siddha which were designed around 1,700 square QA: Over the years, our experience was among the first real- feet (average price), were reconfigured to has indicated that the middle-income seg- ty brands to identify this around 1,000 square feet and re-priced ment of Kolkata largely consists of salaried opportunity, reflected in at Rs.1,450 per square foot. The building individuals/professionals, marked by double a widening portfolio of height was moderated from G+11 to G+4 incomes (husband and wife) and a month- such projects - Siddha levels. The success of Siddha Town (Rajar- ly household revenue that ranges from Town (Rajarhat), Siddha hat) did a number of things: it strength- Rs.1 lakh to Rs. 2.5 lakh. Contrary to what a Town (Madhyamgram) ened Siddha’s focus on affordable housing number of people may like to believe, this in- and Siddha Pines (Rajar- and inspired us to create a product for the come segment has some precise needs and hat). aspirations, which is something that the Sid- Rs.1 lakh to 2.5 lakh per month income dha Group has begun to capture in the form bracket. Complete Residential Project’ under the af- of a specific realty portfolio. Q. The perception is that ‘afford- fordable segment in Kolkata and again the Siddha Town was Bengal Realty Awards 2014 which awarded Q. How? able housing’ apartments have Siddha Town was awarded the Credai Bengal awarded the qualitative limitations. A: Prior to the 2008 recession, there was Real Estate Award 2014 for the best ‘Budget Credai Bengal A: This is an important point. At Siddha, hardly any research conducted in Kolkata’s Housing Project’. If there is one reason why Real Estate Award real estate sector. People responded by we recognised that irrespective of the price this project generated the kind of success their ‘gut feel’. When it came to ‘afford- range, quality would have to be the num- and appreciation that it did was the fact that 2014 for the best able housing’, the general inference was ber one focus. Each buyer would need to Siddha delivered amenities rarely seen in Rs ‘Budget Housing the unrealistically sized apartments. As a feel that the product was first-rate in terms 15 lakh apartments back then. The result is Project.’ result, there emerged a demand-supply of finish, conveniences and price-value. No evident in the price appreciation: what was JUNE 2014

dential apartments (Aashray), a first-of-its- INTERVIEW kind duplex apartment building in 1992. Then, when we built a first-of-its-kind “SIDDHA commercial complex in Jaipur (Jaipur Tow- ers), which is still a landmark on MI Road CREATED A in that city. Or when we created a 141 acre CENTRAL IDEA township in Pratapnagar (Jaipur) called Raj Aangan in collaboration with the Rajasthan AROUND ITS Housing Board comprising 303 deluxe bun- TAGLINE OF galows, which was a concept that people had not heard of and is now known as the ‘RECREATING ‘NRI Township’. Our Siddha Pines (Rajarhat Main Road) redefined residential standards. REALITY.” Our innovative Xanadu offered 324 New A conversation with Sanjay Jain, York-style studio apartments. Over time, MD, Siddha Group Siddha has emerged as one of the most respected brands in Kolkata and Jaipur. Siddha Pines The tagline of the Siddha Group is ‘Recreating reali- Q. How do you expect to enrich Q: How is Siddha expecting to drive iddha Group, started al- Qt y’. What does it signify? ‘Recreating reality’? growth from 2015 onwards? A: At Siddha, we have not only been devel- most three decades ago, A: The tagline ‘Recreating Reality’ indi- A: The most effective enrichment of this oping a robust landbank but also creating has transformed into a cates that Siddha transforms dreams into tagline will be achieved by continuing to S a pipeline of attractive projects over the leading realty house. The Group reality. When we launched Siddha Town at build exclusive apartments for the aspiring middle-income group. The idea is to stay foreseeable future. When you consider that has conceived, designed and cre- true and consistent. This is a relevant po- each happy family has, on an average, five ated a range of residential and sitioning; the growing population will in- individuals (including support staff), the re- commercial complexes and town- crease apartment requirements for the com- sult would be the progressive creation of a ships at prime locations in Kolkata community of 100,000 people. mon man who needs something more than and Jaipur. Some of these have just an ordinary apartment. This is where we Q: How does Siddha intend to man- become landmarks that tower step in, by providing the best-value apart- age its brand during the next six over their urban landscapes - a ments within an affordable price range. years, leading to the actualisa- testament to the entrepreneur- tion of this challenging target? ial spirit of an organisation with INTERVIEW A: At Siddha, we acknowledge the fact values deeply rooted in tradition that our brand needs to stand for warmth, and trust. “SIDDHA’S friendliness, accessibility and affordability. We recognise an inherent sense of com- Over the years, Siddha has ex- OPERATING patibility between these attributes and our tended beyond its business front PHILOSOPHY IS target audience (the middle-income group). to engage with the public at large, We intend to invest in our brand to reflect across a range of developmental SIMPLE: these attributes and expect to emerge as one activities. For instance, Siddha en- of the best-loved companies in India in the gaged in a forward-looking initia- Siddha Town, Rajarhat future. UNDERPROM- tive called ‘Siddha Mission Earth’ Rs 15 lakh, it was only a dream that when ISE AND Q: How does Siddha expect to to implement innovative social you would be buying into an apartment, you strengthen its customer focus? development activities by plant- were also going to be provided with such OVERDELIVER.” A: This is an important point. The one mes- ing trees and making education, amenities like swimming pool, health club, Siddha is one of the fastest sage that we wish to send out is that we health and training accessible for gymnasium and landscaped green areas. growing real estate com- expect our brand positioning and customer the benefit of the underprivileged The reality is that Siddha actually delivered. panies in Kolkata. focus to translate into higher sales, not the society. Gradually, a perception began to emerge Q other way around. We are fortunate that the that Siddha made impossible things happen A: It is because we selected to specialise in a entire organisation sees eye to eye on this Mr Sanjay Jain, Managing Direc- – the amenities generally associated with specific segment – affordable homes for the and we encourage Team Siddha to go out tor, has been awarded for his ex- luxury homes for an affordable price. That middle-class. This is a large and burgeoning and delight customers; we encourage our cellence in the feld of Real Estate segment; we are growing our share in it. The perspective was captured in the tagline. employees to place the customer first; we Development by ABID (Associa- result is that we were completing an average invest in initiatives that will help us deliver tion of Architects, Builders, Inte- Q. So is this a new tagline? 2,000 homes a year until 2012; we expect better homes at lower costs. Siddha’s op- A. Yes and no. ‘Yes’ because it was a ta- to raise this average to 20,000 in a couple riors, Designers & Allied Business) erating philosophy is simple: underpromise gline created in line with its ‘affordable of years from now. The result is that we had in 2014 and Better City Better Life and overdeliver! homes’ positioning. ‘No’ because we have about 200 happy families till now living in (BCBL) Award 2014 by Public Re- in some way or the other been associated homes delivered by us, and we expect to have lations Society of India. with this philosophy - when we built resi- about 20,000 happy families by 2020. 2 JUNE 2014

tone of yellow DECODING VAASTU White Green Green blue

blue White White

pink tone of brown silver White coral red

VAASTU colour norms any things can go The colours we choose bear a special responsibility as they reflect our wrong in the de- personality and life approach. Vaastu tells us how to choose wall co- Msign of a building lours in accordance with planetary directions in order to reap a rich keeping in view traditional IMPORTANT VAASTU TIPS outcome in the form of good health, wealth, peace, progress and vaastu norms. The problemat- harmony. 1 The main entrance is the mouth of a house which ic areas need to be identified brings in the main energy. Normally doors facing to nullify the negative effects Directions Colours East, North, North East are said to be good doors. ‘energetically’. Rather than East White breaking down walls but by 2 Keep the North direction positive and energetic be- West Blue taking recourse to the natural cause it is the center of the God of wealth and helps elements and materials like North Green sustain forces that increase wealth. timber, marble, limestone, and South Pink/Coral red Don’t construct an over-head tank in the north-east metals (Gold, Silver and Cop- North East Shades of green, yellow and blue corner. Ensure that your entrance or house front per) which are known to gen- South West Tones of brown door is not blocked by any wire, pole, pit or other erate positive energy. South East Silvery white materials. Conversely, a perfect vaastu North West White 3 The owner must stay in the southwest corner room layout does not ensure strong or else he/she could gradually lose control. energy flow which is essential colour for rooms 4 to sustain growth with harmo- Always sleep with your head towards the East or 1 Tints of pink are ideal for the bedroom, while the children’s room ny. In every case, it is essential South, as it will help you stay in good health. can be brushed with green to facilitate their concentration. to check the presence of strong 5 Place crystals in salt water and change it every 2 The drawing or living room can have yellow, green, beige, or blue. energy flow covering all the morning. This absorbs all the negative energy of the ranges, from mental to physi- 3 Tones of brown or white are ideal for the kitchen. surroundings. cal, before passing the verdict 4 The dining room goes best with blue, green and pink. These colours 6 Doors and windows should open inside the rooms. on the suitability of a property. stimulate the mind and moderate aggression.

A FEW TIPS ON the LEGAL DUE DILIGENCE BEFORE PURCHASING A FLAT

1 Access and photocopy ownership documents of the 3 Generally, a development agreement is backed by a 5 Before signing any contract for purchasing the flat, land on which the apartment is being built along with notarised/registered power of attorney wherein the appoint a professional for conducting searches at current title deed(s), preceding link deed(s), record of owner authorises the developer for obtaining per- concerned registration offices, court, land reforms of- rights (parcha), government tax receipts, Municipal/ missions from regulatory authorities and sell fully fice and land acquisition department to ensure that Corporation mutation certificates and up-to-date tax furnished flats. Under the prevailing law, a power of the property is not encumbered in any manner. attorney with an authority to sale has to be registered. payment receipts. Access and photocopy these documents for perusal. 2 Any apartment built by a developer follows a specific 4 Ensure the developer is registered under the Compa- scheme which is present in a development agreement nies Act and is sanctioned by the Registrar of Com- signed by landowner and developer. Access and pho- panies. Access Memorandum and Articles of Associa- tocopy these agreements for perusal. tion, incorporation certificate and Form 32.

3 JUNE 2014

INTERVIEW

tree along with their newborn. Siddha is also promoting median beautification projects “Siddha has embarked through the planting of medium-sized trees and shrubs. We are happy to state that the planting of 20,000 such species at Rajarhat on a series of is in the pipeline. Siddha also adopted a her- itage park at 4 Loudon Street (Nature Study Park), upgrading its influence through a re- environment and duction in soil erosion, water purification, removal of dying plants and planting new ones. A fountain was installed to enhance cultural activities to beauty of the water body. To increase awareness, ‘Siddha Mission make Kolkata a better Earth’ organised events like Environment Day, World Water Day, Anti-Drugs Day, Ara- nya Soptaha, Fire Safety Rally, Environment place to live in.” Rally and a Fundraising Rally for Uttarakhand A conversation with Anindita Ray, Senior Manager, Corporate Social Responsibility victims, among others.

Q: One finds it curious that Siddha also works with the inmates of There is another initiative that Siddha is as- As a responsible member of society, Siddha What is Siddha’s phi- correctional homes. losophy when it comes sociated with. Siddha works with Future is also providing knowhow in the areas of A: This is a subject close to Siddha’s heart. to corporate social Hope Foundation, imparting education (pri- sanitation, child immunisation, nutrition, When someone hears of ‘prison inmates’, responsibility? mary and secondary) to 150 orphans and HIV/AIDS and drug abuse among migrant la- there is a general despondency. Over the last Q street children. Following the completion bourers. The Company also organised a free A: At Siddha, we focus on delivering supe- few years, there has been a rethink about what of their studies, these students are linked health check-up facility for its staff. rior value to our customers. Over the years, once used to be dismissed as a hopeless issue. with vocational training opportunities. What Siddha has extended beyond its business makes this initiative distinctive is that Future Q: How is Siddha making the world Legal reforms now advocate rectification; jails to engage with the public at large, across Hope Foundation also runs a residential fa- a better place from an environ- have been turned into correctional homes; a range of developmental activities. For in- cility (largely for girls), which has been spon- ment perspective? ‘cultural therapy’ has been identified as an stance, Siddha engaged in a forward-look- sored by Siddha. We are also happy that A: Siddha intends to make Kolkata greener effective catalyst. Siddha Group took the ini- ing initiative called ‘Siddha Mission Earth’ Future Hope Foundation promotes a range by planting 50,000 trees by 2015. Siddha tiative to showcase a different side of these in- to implement innovative social development of sporting activities like cricket and chess, has been engaged with NGOs like Concern mates through a show called Begum Samroo activities by making accessible education, facilitating intel- (in association with Directorates of Correction- health and training for the benefit of the un- for Calcutta, Weav- lectual and social al Services, West Bengal) last year at ICCR. The der-privileged society. This is in line with our er’s Studio, Inner development. show was a resounding success. Interestingly, conviction that the more we invest in those Wheel Club and Siddha also recognised that there are individu- at the bottom of the pyramid, the stronger The third institu- Siddha planted no Centre for Contem- als who suffer because their relatives are inside nation we create. We are also trying to raise tion that we have porary Communica- less than 16,500 correctional homes. ‘Siddha Mission Earth’ the level of water for the benefit of all. Over been engaged in tion to implement embarked on an initiative to take these chil- the years, Siddha has embarked on a series is Shri Gandhi trees, largely in its afforestation ini- dren out so they too could have a good time of environmentally and culturally beneficial Vidyalaya, an rural areas tiative. In the last activities to make Kolkata a better place to NGO-run insti- 18 months, Siddha during the festive season. live in. tution working planted no less than Q: One of the most visible things with girl dropout cases. This institution on 16,500 trees, largely in rural areas (in col- Q: What are the various activities that Siddha has been associated CIT Road (with centres at Topsia, Tangra and laboration with BDO offices). In 2013-14, that the Siddha Group has been en- with is the ‘Live in’ music series. Dhapa) focuses on comprehensive child de- Siddha engaged with 14 Kolkata schools to gaged in? A: ‘Live In’ is a concept that aspires to bring velopment. plant 165 trees in their premises with a com- back the concept of live music. It has many A: Take education, for instance. Siddha assist- mitment that the respective Nature Clubs of ed the creation of Neev, an evening school at Q: What is Siddha doing in the area sub-verticals for e.g.’ Live In School’, ‘Live in these schools would nurture the trees. Sid- Shri Jain Vidyalaya in Foreshore Road (How- of health? Dignity’, ‘Live in Park’ and ‘Live In Concert’ dha helped create a mini-forest beside the rah) which is being run by Chhatrachhaya, a A: Over the years, Siddha has recognised what amongst others. ‘Live in School’ promotes mu- RCGC Club (Maidan) and we are happy to Kolkata-based NGO. This evening school pro- has thus far been a largely unmet health care sical talent among students; ‘Live in Dignity’ state that the Indian Army (Maidan camp) vides education to slum children up to class IV, need. Siddha organised a number of eye- touches people shunned by their families and has provided permission to plant more than following which they are mainstreamed into check up camps in association with Sankara society. ‘Live in Dignity’ has been organised in 1,000 trees in the coming year. government schools. We are happy to state Nethralaya, benefiting more than 1,000 indi- old age homes, homes for specially-challenged that this evening initiative has been able to ad- viduals (below poverty level). Free spectacles Siddha also conceptualised ‘Plant a tree for children, for self-help groups as well as the dress a substantial number of students - first were distributed to more than 500 patients. your newborn’ scheme in collaboration with wives of convicts. generation learners - belonging to the families Those diagnosed with cataract were subse- the Kolkata Municipal Corporation and few of rickshaw pullers, street hawkers, vegetable quently operated at Sankara Nethrayala Hos- hospitals. Under this unique scheme, new vendors and labourers from local factories. pital (Mukundapur). parents would get foster parenthood of a 4 JUNE 2014

Road Safety Week Siddha Group, in association with Bidhannagar City Po- lice, organised a Road Safety Week from 7th-15th February 2014 at Chinar Park, Rajarhat, to raise awareness on traffic OUR CSR safety. On 7th February 2014, the programme was inaugurated ACTIVITIES by Shri Madan Mitra - Hon’ble Transport Minister of West Bengal, Shri Nilanjan Biswas - IPS, ADCP, Bidhannagar Commissionerate, Shri N. S. Uttamrao - IPS, ADCP, Air- port, Smt. Agnimitra Paul - fashion designer, Shri Sanjay Jain - Managing Director, Siddha Group, and other dig- Transport Minister Shri Madan Mitra raises awareness nitaries. During the road safety event, IEC (Information Education and Communication) materials on traffic safety were circulated to drivers and pedestrians. A sensitisation workshop for the auto drivers was organised on 14th February 2014 to educate them on traffic rules. On 15th February 2014, a free eye check-up camp was organised for public vehicle drivers with the support of Disha Eye Hospital, where 77 drivers were checked for their vision. Students from Prafulla Kanan Deshapriya Vidyamandir served as volunteers to promote awareness on road safety. Siddha Group also painted a zebra crossing at Chinar Park for the benefit of the public and vehicles. Shri Nilanjan Biswas ADCP, Bidhannagar at the auto drivers’ sensitisation workshop Dignitaries present at the Road Safety Week event

EYE CAMP On 14th and 15th December 2013, Siddha Group organised a camp at Raigachi, Rajarhat, for eye check-up and detecting cataract problems among the under-privileged. The medical infrastructural support for this camp was provided by Sankara Nethralaya. In two days, 316 villagers, mostly below poverty level were checked. Patients ranging from 15 - 90 years were assessed using the latest ophthalmic equipment. Around 227 patients received spectacles on the spot. In this camp, 42 geriatric patients were detected with cataract problems. On 3rd March 2014, they were operated at Sankara Nethralaya Hospital and restored to clear sight. Free eye check-up for people below poverty line by Sankara Nethralaya, Rajarhat Finance Minister, Shri Amit Mitra visiting our eye check-up camp, Madhyamgram

FOUNTAIN INAUGURATION To restore the beauty of Nature Study Park, Siddha Group is continuously working under the guidance of Kolkata Municipal Corporation. Nature Study Park is located at 4 Loudon Street, Kolkata. On 19th November 2013, Shri Debasish Kumar – MMIC, Parks & Squares, Kolkata Municipal Corporation and Smt Susmita Bhattacharya – Chairperson, Borough VII & Coun- cilor, Ward 63, inaugurated a floating fountain installed by us on the water-body of the park.

Shri Debashis Kumar, (KMC) inaugurating a fountain at Nature Study Park Beautification of the Nature Study Park by Siddha

5 JUNE 2014 LIVE IN 1 THROUGH VISUALS

1. Inauguration of Live In Series logo at Saturday Club on 15th May by Mr. Sanjay Jain, Managing Director, alongwith maestro Mr. Bickram Ghosh, Mr. Avik Saha, Advocate and Managing Partner at 3 Saha and Ray, film-maker Mr. Aniruddha Roy Chowdhury and playback singer and composer Mr. Rupam Islam. 2. Ashman group lead Anushree Gupta enthralling the crowd with her remarkable per- formance. 3. Denis Azabagic during the Calcutta International Guitar Festival.

Siddha Live In Series “The Siddha Live In Series is a platform bringing togeth- The Siddha Group, in its attempt to bring a sea change in er people of different age groups and backgrounds and the cultural landscape of the city, started the Siddha Live recreating the concept of ‘live music’. This musical extrav- In Series in 2011. The Siddha Live In Series 3 has diverse aganza will entertain and completely redefine the expe- verticals: Siddha Live in Park (musical programmes organ- rience for the discerning musicophiliacs of the city,” said ised in various public parks with the support of KMC), Sid- film director, Mr. Aniruddha Roychoudhury. “Music has dha Live in School (live music interactive sessions in vari- the power to touch every heart. It does not matter how ous schools), Siddha Live in Dignity (musical programmes different we are, music always seems to bring us together. organised in old age homes, schools for the visually-im- The aesthetic quality of music has reverberated through- paired), Siddha Live in Complex (musical evenings organ- out the ages. With the Siddha Live In Series resuming, the ised in various housing complexes in and around the city), city’s music lovers will get to experience new soundscapes and a few others. every week”, said music director and percussionist, maestro Bickram Ghosh.

LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN INDIA SCHOOL YOUTH LAKES ART COMPLEX CONVERSATION LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN LIVE IN VERTICALS CONCERT PARK GANGES CINEMA CAFE DIGNITY NIGHT CLUB 6 JUNE 2014

1 Recently launched 1. Siddha Weston 4 2. Siddha Waterfront 3. Siddha Happyville Upcoming 4. Siddha Nirvana project

3 SIDDHA

OTHER UPCOMING PROJECTS Siddha Eden Lakeville at Bonhooghly, Opposite Indian Statistical In- stitute Siddha Sky near Salt Lake Stadium Siddha Nation near City Centre Siddha Greens at Baruipur Siddha Point at Jaipur N ew P RO J ECT S @

ABID AWARD 2014 AND BETTER CITY BETTER LIFE AWARD 2014 Mr Sanjay Jain, Managing Director, Siddha Group, receiving the CREDAI BENGAL REAL award for excellence in the field of real estate development from ESTATE AWARD 2014 the President of ABID. AND CNBC REAL Mr Sanjay Jain was ESTATE Award 2013 awarded by the Public Relation Society of In- After the recent CNBC Awaaz Real dia – Kolkata Chapter Estate Award 2013 for the best 100% the ‘Better City Better complete ‘Residential Affordable Seg- ment’, Siddha Town bags the Credai Life Award for his Inno- Bengal Real Estate Award 2014 for the vation and leadership best ‘Budget Housing Project’. towards growth of the real estate industry’. Abid Award 2014

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1. The Siddha team on receiving the Cre- dai Bengal Real Estate Award. 2. Our Joint Managing Director Mr. Sid- dharth Sethia and Director Mr. Aayush- man Jain receiving the CNBC Awaaz Real Estate Award from Girija Vyas, Hon’ble Minister of Housing & Urban Poverty Al- leviation. ACHIEVEMENTS Better City Better Life Award 2014 7 JUNE 2014

TREASURE HUNT Siddha co-sponsored the biggest annual car event of the country -‘SBI Kolkata on Wheels Car Treasure Hunt’. The event aimed at increasing awareness of safe driving among motorists. Around 175 cars participated in an exciting chase across the various corners of Kolkata, chasing clues, discov- ering history and spreading the message of safe driving.

The cars gearing up for the hunt Head of Corporate Affairs, Ashish Ganeriwala flagging off the event

COMMENCEMENT OF THE BONHOOGHLY TENEMENT LIG REDEVELOPMENT PROJECT The commencement of the much-awaited Bonhoogh- The Refugee Relief & Rehabilitation Department, Govern- ly Tenement Project, a unique Public Private Partnership ment of West Bengal initiated the plan of building houses initiative taken up by the Refugee Relief & Rehabilitation for the lower income group (LIG) population of West Ben- Department, Government of West Bengal, Siddha Group gal in Bonhooghly in 2006. and Eden Realty took place. Shri Manjul Krishna Thakur, Real estate majors, Siddha Group and Eden Realty joined Hon’ble Minister in Charge, Refugee Relief & Rehabilita- hands with Refugee Relief & Rehabilitation Department to tion Department, Government of West Bengal, Shri Souga- build houses for this LIG redevelopment project which will ta Roy, Hon’ble Member of Parliament, Shri Madan Mitra, rehabilitate about 800 families living in Bonhooghly. Hon’ble Minister of Transport & Sports, Shri Tapash Roy, This project will be an integrated mass-housing project Managing Director Sanjay Jain giving away gifts to Rachana Banerjee Hon’ble Member of Legislative Assembly, Baranagar, Shri which will not only have a modern look and feel but will ‘Bioscope Bajimath’ Kashinath Behera, Principal Secretary, Refugee Relief & Re- also be environment-friendly. Each block will be a G+3 habilitation Department, Smt Aparna Moulick, Chairper- floor structure. ‘Bioscope Bajimath’ was a quiz show based on filmy funda held by Ananda Bazar Patrika at RCGC on 6th March son, Baranagar Municipality and Shri Ram Krishna Pal, Vice This area is presently marked by poor infrastructure and san- Chairman, Baranagar Municipality were present during the itisation facilities. This project, once completed, will give the where Tollywood stars competed amongst themselves for occasion. people a better housing facility that was promised long ago. questions related to films. Siddha sponsored the gifts for the event.

Shri. Madan Mitra, felicitated by our Joint Managing Director Siddharth Sethia The foundation stone being inaugurated during the launch of EWS Housing Project The dignitaries present at the launch of EWS Housing Project

JEWELLERY EXHIBITION OTHER Siddha was the title sponsor of the Kolkata ‘Jewellery & Gem Fair 1st edition’, held at the Milan Mela Exhibition endeavours Complex, Kolkata on 11th, 12th and 13th January, 2014. This was Eastern India’s biggest international B2B jewellery fair. @ SIDDHA The fair was organised by UBM in association with Calcutta Gem & Jewellery Welfare Association. Our Joint MD welcoming Shri Amit. Mitra, MIC, Finance and Excise, at ITC Sonar