The Well No. 29

On the catwalk ... Party Leaders tell The Well ISSN 1441-7464 Jackson Wells Morris Jackson Wells The Newsletter of The Well

inside

10 Tax campaign rallies community

11 Rail resuscitates Australia’s dead heart

14 Selling the ABC: a memoir Summer 2004

16 JWM Chairman in Aussie honours

17 Journo jumps to PR, And our judges provide a sneak Issue 33 • soul intact peak at the voting season politics Five easy questions

•presided over the lowest interest rates in a generation;

•provided the largest personal income tax cut in Australia’s history; politics •presided over one of the most strongly growing economies of the developed world; and

• seen unemployment fall below six percent and inflation below three percent. 2. Which Australian do you most admire? MARK2 LATHAM: My mentor of course – Gough Whitlam – who built the ladder of opportunity I’ve been able to climb, and which I’m determined to rebuild for the benefit of all.

JOHN HOWARD: There are many 1. What has been the We continue to live in a individual Australians I admire. I admire highlight of your political volatile time for the the individual Australian soldier, sailor career so far? 1 and airman who in successive world and this means MARK LATHAM: Being elected generations have defended this country. that preserving our Leader of the Federal Parliamentary I admire Sir Robert Menzies as our Labor Party and proving that no matter greatest Prime Minister and founder of economic and national how humble your background you can the Liberal Party. I admire great medical security should continue be a success. I want this to be an scientists such as MacFarlane Burnett inspiration to all battling Australian to hold our clear and and I admire the extraordinary kids everywhere. contribution of Sir Donald Bradman to

steady focus. JOHN HOWARD: Even though there not only cricket but also his contribution to lifting Australia’s spirits during the John Howard have been considerable challenges across a range of domestic and depression years. international policy fronts in recent years, a particular highlight has been the Government’s efforts to rebuild and Cover: Canberra secure the nation’s economic Times political cartoonist foundations since 1996. It has been to Geoff Pryor the benefit of Australian families and offers The Well his view of the small business that the Government has: 2004 Federal Election contest. • balanced the budget; •repaid two thirds of the Government debt we inherited;

2 We asked Prime Minister John Howard and Opposition Leader Mark Latham the same five questions about some personal attitudes and values ...

3. What do you value most about Australia? Summer 2004 MARK3 LATHAM: Our national ethos – • the fair go. We’re losing it and becoming a place we won’t recognise. We need a Labor Government that will give our people hope that we can remain the unique egalitarian place the

fair go has made us. The Well

JOHN HOWARD: Those things that unite us as Australians are valuable indeed.

Our shared values of mateship and a fair go have unified Australians since Federation. That sense of mateship has been revealed in the fellowship, selflessness and cooperative self reliance that is most evident in times of adversity but has also been essential 5. If there was just one The choice is simple: to our coping with the great distances, thing you would change isolation and unpredictability of the a tired line up with old about Australia, what Australian environment. Similarly, 5 would it be? ideas or a Labor Party the Australian sense of fair go encapsulates our commitment to MARK LATHAM: I’d get every parent interested in policies to read to their children every night. fairness and doing the right thing – It’s the best way to increase equity and for the future. values that are at the heart of our free, build the human capital our nation will Mark Latham democratic and egalitarian community. need if we are to make it in the 4. What’s the single biggest knowledge economy. challenge Australians JOHN HOWARD: Quite often the face in 2004? thing people most want to change is 4 that over which they have little control. MARK LATHAM: Choosing a For me, it would be the terribly high government. The choice is simple: a price that Australians have had to pay tired line up with old ideas or a Labor as a consequence of our sometimes Party interested in policies for the future. brutal climate and environment. Over JOHN HOWARD: Our biggest generations our countrymen and women have had to endure the most challenge in the time ahead is to savage of bushfires, droughts and maintain Australia’s security. We floods. Our thoughts always go out to continue to live in a volatile time for the these individuals just as our sympathy world and this means that preserving for those who are touched by such our economic and national security natural terror seems to be matched should continue to hold our clear and only by our admiration for those who steady focus. fight to limit nature’s damaging effect.

3 politics politics and discipline. pressure, detail to threethings... this willcomedown A closeelectionlike Close battlelooms • • the meltingpot: unknown ingredients tobepoured into At thisstage,there are anumberof have somesleeplessnights. margin ofonlyeightseatsisgoingto a fourthtermandstartingwith seekingelectionfor and aGovernment polling booththeybasicallysplit50-50 Once votersgetintotheFederal expensive electioncampaigntorun. win ordefend,it’s goingtobean targeting around 30marginalseatsto close and,withthemajorparties This year’s FederalElectionwillbe By GrahameMorris • major playerspriortotheelection. The policiesandperformanceofthe The 2004Federalbudget. side off course. mismanagement thatthrows one Any leftfieldscandalorissue 4 a real contest. media whattheyalwayswant ... it fresh hope.Hehasgiventhe He hasunitedhispartyand given electorate. Noneofwhichissurprising. given thebenefitofdoubtby given afairgobythemediaandbeing In themeantime,Lathamisbeing one term. have cutthethroats ofthree leadersin end upasashotduckandLaborwill more unpredictable. Buthemaystill have beensittingducks.Lathamis Simon Crean Mark Latham That wasthereal benefitoftheshiftto have afresh lookattheOpposition. sparked interest intheelectorateto However, Labor’s newleaderhas generational orotherwise. emerged thatit’s timeforachange... No unstoppableground swellhas well. has beengoverning but it’s that upagainstaGovernment into thiscampaignoddsontowin– losses inarow Laborshouldbegoing By anyhistoricalmeasure, afterthree the Lathamfactor. have yettoemerge...andthenthere’s crystallise whatthepartiesare saying The finaltotemicmessagesthat • • • • economy. and theanticsofglobal The actionsoftheReserveBank short attentionspan. The ficklenessofthemediaandits seats campaign. The effectiveness ofthemarginal campaign directors. New LiberalandLaborPartyFederal . and Kim Beazley would for nation’s topjob the Government. mood, theissuesandagendaof may suitjustaswell,dependingonthe Then againanySaturday inbetween traditional Saturday inDecember. double dissolution.Theotheristhe it tothecommunityandthenhavea budget, spendsometimepresenting earliest: bringdowntheFederal couple ofobviousoptions.The It doesn’t takeEinsteintoworkoutthe know. and acoupleofcloseadviserswill Nationals leader, campaigndirector very lateandonlyPM,Treasurer, The electiondaydecisionwillbemade It’s alldrivel. half ofJuly.” accepting invitationsintheback November.” “TheTreasurer isnot been toldthesecondSaturday in works intheHealthDeptandshe’s schools forSeptember.” “Myniece “The electoraloffice hasbooked timing andyou’veseenitallbefore. There willbelotsofgossipabout Election timing will havetofight hard defending some What manypeopleforgetisthat Labor Territory.in SAandonetheNorthern threesix inQueensland,fiveVictoria, seven marginalCoalitionseats inNSW, electoral boundaries,there isnow After therecent redistribution of as important. V Queensland andNSW. Howeverthe The mainbattlefieldswillbein The battlefield ictorian seatsmaywellbejust • •P • • •P election. The ingredients likelytodecidethe outcome The election the election. families. Theywilldecidewhowins have ahighproportion ofyoung Marginal seatsacross thecountry families withchildren. can winthehearts,mindsandvotesof down towhichpartyandleader and theelectionwillultimatelycome attract supportfrom olderAustralians with youngvoters,theywillstruggleto Mark LathamandLaborwilldowell Labor willhavetopickuptwomore. every extraseattheCoalitionwins, Australia andoneinTasmania. Andfor two inQueensland,South of itsownseatsincludingthree inWA, they dotheirjobs properly. get mostoftheirmessagesacross if basically fair. Themajor playerscan During anelectionthemediaare brilliance canstrikeachord. just onesparkofwell-timed time ifitistowin. marginal seatcampaigningfrom last Labor willhavetoimprove its does hehaveinhismind? does hehave?Whatsortofsociety will herun?Whatsortorpriorities leader? WhattypeofGovernment values. Whatsortofpersonisthis There’s somethingoutthere about side makesahashofthedetail. cancel eachotheroutunlessone olitical advertisingisalotteryand olicies andpromises willprobably 5 won JohnHowardthegovernment]. recent years,includingtheonethat campaigns fortheLiberalPartyin many ofthesignificantpolitical [Grahame Morrishasbeeninvolvedin Howard The electoratealready knows belly oncehishoneymoonends. the blowtorch isreally appliedtothe supporters knowhowhewillgowhen I don’t think evenLatham’s staunchest that’s campaignsnowadays. That’s pressure, that’s leadershipand get theanswersanddetailright? the teamtogethertomakesure they r costings, fertilisersubsidiesand face agrillingoverhealthcare, policy economy andborder protection then aging Australia,childcare, the from explainingsolutionsaboutan grasp ofthedetailneededtoswitch fire inthebelly. Butdoeshehavethe We under real pressure? factor. Howwillhegowhenis Which bringsmebacktotheLatham detail anddiscipline. down tothree things...pressure, A closeelectionlikethiswillcome enewable energy?Andcanhehold

know he’s gotthepassionand can handlepressure. John

The Well • Summer 2004 politics politics tuned voterantenna. politics, withafinely operators inAustralian and professional of themostexperienced Latham isupagainstone 2004 willnotbeeasy. Winning theelectionin Federal Politics2004: in 1999when Something similarhappenedinVictoria could not. electorate inaway Latham isconnectingwiththe has gonefrom nationalpolitics. Firstly, whatIcallthe“boredom factor” So whathaschanged? there isareal chance. Latham following theelevationof have replied inthenegative.Now, question three monthsago,Iwould election? IfI’dbeenaskedthis Can LaborwinthenextFederal Sibraa By Kerry the polls.Theparty switchedto policies –yetmadenoimpression in seats anddevelopedanewarray of foundation forLabor’s successinrural made nomajormistakes,laid the Brumby asOppositionLeaderhad leadership oftheStateLaborParty. hadtosurrender his Government, Tr easurer Labor intheVictorian to theLaborleadership, John Brumby 6 Simon Crean Mark , now Keating Marginal campaigningwillbecrucial. finely tunedvoterantenna. operators inAustralianpolitics, witha the mostexperiencedandprofessional be easy. Lathamisupagainstoneof Wi 2004 election. ensure stabilityintheleadupto party’s nationalexecutive, whichwill supporters nowhaveamajorityonthe Also importantly, Latham’s key get behindhim. successful bythewillofpartyto Latham did.Itwashisfirsttest,made national conference andwin–as Whitlam Labor PrimeMinisters captive toanynarrow constituency. leader ofaunitedpartyandnot r control. Despitedivingintoadifficult conference inSydneycomplete He emergedfrom February’s national Labor Party. Secondly, Lathamhasrevitalised the he seemstohavesomethingsay. interested. Theyare listeningbecause And there are signstheelectorateis hours oftalkbackdebate. make great splashesandgenerate passionate outburstsandpolicyforays been newsworthy–hiscolourful, election in2004.Lathamhasalways who are keentoseeacontested Latham isalsointriguingthemedia, way Crean couldonlydream. re to beseenbutLathamhas Whether thesamecanhappenisyet r Steve Bracks efugee debate,heresurfaced as est ishistory. invigorated thenationaldebateina nning theelectionin2004willnot , had, attimes,totakeonthe Bob Hawke – and,astheysay, the Gough and Paul end oftheboredom factor with aswingofonly2.8percent. billing. Theseseatscanchange hands there isaterminaldeclineinbulk family incomeisbelowaverage anda percentage entertertiaryeducation, are leavingschoolbefore 16,alow even greater. Studentsintheseseats Eden-Monaro, RichmondandPageis impact inruralseatslikePaterson, main issuesinbothcityandbush,their Whilst healthandeducationare the critical issues. on educationandhealth–thetwo Latham isalready campaigninghard withdomesticissues. concerned at themomentvotersare again possibility thiscouldhappenagain.But Federal election,andthere isa determined theoutcomeoflast events Unforeseen international Government. been considered safeforthe which three monthsagowouldhave makes anumberofseatscontestable elections, beginningtomove.This and Howard inrecent stateandfederal in 1993andhavevotedforbothCarr voters inNSW, whovotedforKeating Already pollsshowakeygroup of won in1996. the votebydefendingmarginalsit In 1998theCoalitionwonwith49%of also lostseatsinWestern Australia. marginals hewasexpectedtolosebut In 1993,Keatingwonseats,held We example, StirlingandCanningin defending seatsintheotherStates,for leader willalsofacethetoughtaskof seaboard, thenew on theeastern whilst itispossibletowintheseseats and seats toobtainGovernment, On paper, Laborhasonlytowineight stern Australia. stern own presents aformidabletask. advantages ofincumbency. Thisonits bucket ofmoneyandalltheusual up byarobust Australianeconomy, a Latham orhisParty. Hewillbebacked the slightestvulnerabilityineither He willseekoutandmercilessly exploit one ofhistriedandtruetechniques. Howard willdrawoneachandevery campaign’s already started. October. But,effectively, the I wouldsay, sometimefrom early anyone’s guess.IfIhadtotakeapunt, Latham blowup,andit’s really Presidential electionsor, Godforbid,a Throw in eventsliketheOlympics,US 76 Senatespots. the Coalitionasmany38outof election, ontheotherhand,couldgive Senate. AsuccessfulhalfSenate deliver himabetteroutcomeinthe But adoubledissolutionmaynot before June 2004). can constitutionallycallanelection double dissolution(theonlywayhe to theelectorate,andthencallinga bringing downagoodbudget,sellingit One scenariohasthePrimeMinister number ofcards hecanplay. Howard’s choosing–andhehasa thing’s forsure, itwillbeatatimeof So whenwilltheelectionbeheld?One r Greens atthelastelection,maywell and whocastaprotest voteforthe Labor’s response totheTampa crisis, A numberofvoters,disappointedwith clear thewayforhisdomesticpolicies. homeland securityandrefugees to difficult issueslikeborder control, Latham hasattemptedtofront-foot eturn toLabor.eturn 7 W now aBoardmemberofJackson high commissionerinZimbabwe.Heis 1987-94 beforebecomingAustralia’s asPresidentoftheSenatefrom served standing LaborPartySenatorand Sibraa,AOwasalong- [Hon Kerry fullback tobeat. with wingersinpursuitandawilyold the tryline,buthe’s alongwayback, the ballinhishandsandisheadingfor for OppositionLeaders.Lathamhas around allHoward’s well-honedtraps them. Sofarhe’s skilfullystepped communication skillstotalkabout ideas andthecourage with Howard’s “battlers”.Hehasfresh change –amanwellandtrulyintouch Latham represents generational ells Morris].

The Well • Summer 2004 international international business hasbeenpartially Pacific –althoughfalteringtechnology from JWM’s affiliates across Asia These results are echoedinreports and informationtechnologyaccounts. a sharpdeclineintelecommunications significant drop inrepeat businessand over a12-monthperiod.There wasa suffering a32%overalllossofrevenue firms (more than10employees) Consultants Group showedthelarger In Australia,apollbytheRegistered to bedown”. that “theindustrywasestimated US wasshyonspecificsbutconceded A studyof214PRcompaniesinthe encouraging results. Morris continuestochalkup r andAustralianpublic international Despite atwo-yearslumpinthe marketing andnetworkingefforts Pinnacle partnersaccelerating The planrelies more thaneveron ways toenactandadhere tothem. standards ofexcellenceanddevelop assurance, willassistPinnacleestablish firms inAustraliawithfullquality JWM, oneofthefewpublicrelations generating more clientaction. interaction betweenpartnerfirmsand the Pinnaclebrand,stimulatingcloser making tangibleimprovements tobuild The high-powered group lookedat companies around theworld. growth amongsixtyPinnacle drive greater businesssharingand in NewYork todevelopastrategy r JWM ManagingDirector JohnWells JWM holdsfirmasPRindustrystutters Pinnacle targetsambitiousgoals elations industry, JacksonWells ecently joined23otherPRbosses included Clubs NSW, Boral, Orlando- promising. Newprojects inthisperiod first halfofthe2003-04yearlook very At thesametime,prospects forthe r greatercosts incurred inearning with muchofthisattributabletothe Expenses were alsoupby$111,000, $435,000 to$913,000. before. Pre-tax profitability rose from million, upfrom $2.33milliontheyear 2002-03 showrevenue of$2.96 conditions intheindustry. Financialsfor trend despiteretarded economic JWM managedtomaintainitsgrowth for thesecondyearrunning. business, thebestperformingsector eight percent growth inhealthcare PR In similarvein,theUSstudyreported re compensated byasurgeinhealth better acquaintedwitheachotherand Encourages Pinnaclepartnerstoget Social capital/networking. r needs, regular e-zinesandpublishing client includes ascertaininginternational individual memberfirms.Theactionplan r generate more business,cementclient presentation ayearfrom eachpartnerto achieve atleastonereferral andjoint Referrals. intimately familiarwiththeirmarket. being seniorowner-operators r position wasidentifiedasaworldwide Branding. local media. including promoting Pinnaclethrough egional businessguides. elationships andraisethestandingof evenue. esource withlocalpointsofcontact lated accounts. Pinnacle’s uniqueselling Pinnacle isseekingto 8 management andcostcontrol.” overseas affiliates; andtightresource based businesswithinterstate and driven companyculture; aSydney- a diverserangeofclients;value- provision ofhighendstrategicadvice; directors workinthebusiness); management/ownership structure (six principles: abroad “Our approach isbasedonsixkey Jackson is agoodone,”chairman “We believetheJWMbusinessmodel new accountstaff. r more productivity from existing successfully concentratedingetting After twoyearsinwhichthecompany buoyant listofexistingprojects. Palmolive augmentinganalready Wyndham, MallesonsandColgate- between members. website tofacilitateknowledgesharing Pinnacle andusingthenetwork’s Involves creating toolstobettermarket Knowledge managementengine. quality system. drawing from JWM’s ownwell-tested strategy willinvolveglobalfirms PR marketplace.Implementingthis strengthen Pinnacle’s positioninthe member calibre andcommitment measures toliftclientservice,bolster Quality control. network. trust andknowledgeacross theglobal their clientsand,intheprocess, build esources, it’s onceagainrecruiting says. Establishing quality Keith Educate? Justcommunicate common concerns withtheaimof common concerns people inthesameroom talkingabout it’s oftenamatterofgettingtheright known astheruleofimminence. And the communicationneedstobe.It’s The more crucialtheissue,closer communication. (as differentiated from marketing) case inhighlevelstrategic handful ofpeople,sofrequently the onthedecisionsofa issues turn the interpersonalform,especiallywhen But PRhasacriticalrole infacilitating interpersonal communication. on studiesinmassratherthan communication coursesconcentrate why somanyundergraduate multitude probably isakeyreason This necessitytodealwiththe charity newsletter. the front pageoraphotocopied Whether it’s anewsstorythatmakes mass mediaiswhatwedoalotof. Communicating tothepublicthrough the stockandtradeofPRpractice. Of coursemediatedcommunicationis between tellingandselling. JWM. There canbeawidegulfindeed message rollouts we’re usedtoat complex andsometimesvolatile- the dynamicsofclassroom andthe There’s aworldofdifference between are abouttheneedtopersuade? world ofPR,where mostassignments ineducationtothe of lessonslearnt What couldpossiblybetherelevance outs oftheeducationsectoratthat. myself. Andstudyintotheinsand inflict anotherfouryears’studyon decided togobackuniversity commenting whyinGod’s nameI I getitalotfrom people.Constantly By AlanMarshall industry sometimes chillwindofcapitalism. these venerableinstitutionstothe tertiary sectorreform thatisexposing range ofissuesmostlyrelated to number ofAustralianuniversitiesona More recently, we’veworkedwitha school leavers. options availabletohigh and appreciation ofthedi Foundation (EC Enterprise andCareer Education Foundation (ASTF)and,later, the Australian StudentTraineeship T Hot oftheheelsourworkwith of enterprise. at large–andespeciallytheworld greater engagementwiththeworld propelled theteachingcloisterinto wave onofeducationreform the opportunitytoworkcloselyas Since then,here atJWM,we’vehad people intotheworkplace. smoothing thetransitionofyoung program, whichwas T on waybackinlate1994wastoassist One ofthefirstassignmentsIworked re AFE NSWpromote itsPathway AFE wewere engagedbythe aching mutualunderstanding. EF) toraiseawareness aimed at 9 verse education inpublicrelations. Y as face-to-facelearning. that achievesquiteaseffectively help themselves.Andthere’s nothing course, isthatwhichenablesclientsto The bestassistancewecanoffer, of communication. practice amore strategicformof bureaucracy soughttoequipitself from theNSWPremier’s Office asthe conducted theseforseniorexecutives corporate managers.Atonestage,we bureaucrats and with government man showin1991andare stillpopular Keith Jackson programs havebeenrunningsince For exampleourissuesmanagement areas ofourexpertise. provision ofworkshopsinspecific educators ourselvesthrough the this newera,wehavebeenformal educators torefine theirpositionsin And, aswellworkingwith es, Virginia, therees, Virginia, isstillarole for set uphisownone-

The Well • Summer 2004 projects projects Helping corkalcoholabuse million inannual grants. the exciseonbeer. Itprovides $20 derived from fundsprovided through The FoundationisaFederalinitiative community’s relationship withalcohol. promote initiativesaddressing the illicit) substancemisuseaswellto alcohol andlicit(yeah,oppositeof awareness ofthedangerssurrounding Both eventswere designedtoraise Melbourne. separate launchesinPerthand announce $3.4millioningrantsat Education RehabilitationFoundation JWM hasassistedtheAlcohol By JessicaPriebe community. itsbackonthe could soblatantlyturn with astonishmentthatagovernment members throughout NSWreacted The clubmovementandits2.5million consultation. andwithout without warning 1,500 clubslastJune,thehitcame $1.5 billiontaxhikeontheState’s slappedahuge When thegovernment NSW LaborGovernment. that momentforthelong-entrenched outtobe State election–mayjustturn three-year sagaleadinguptothenext campaign –thatissettobecomea ClubsNSW current hold onpower. watershed foragovernment’s history subsequentlyrecords asa There are political eventsthat By JohnWells community protest New clubs’taxspawnsforceful Axe theTax government wouldbehard topersuade. government support forareview ofthetaxand obvious –there wasreal community says twothingsquicklybecame JWM managingdirector toreview itsdecision. government W matter, toJackson ClubsNSWturned not prepared tocompromise onthe was made itcleartheCarrGovernment When NSWTreasurer throughout NSW. spent inlocalcommunities of businessanddevastatethemoney drive uptohalftheState’s clubsout The attackonthisrevenue threatens to of cashandin-kindsupport. community organisationswithawealth members witharangeofbenefitsand r movement isthegamingmachine At thefinancialcore oftheNSWclub and local government representatives,and localgovernment Both eventswere aattendedbystate nation’s future. fund wouldbeaninvestmentin the contribution totheFoundation’s public promote themessagethata widespread mediacoverageto event managementandfacilitate JWM’s role wastoprovide strategic groups inthecommunity. partnerships andhelpvulnerable re abuse, assistinprevention and mission toeducatepeople,minimise The grantsseektodeliveronthe evenue thatisusedtoprovide habilitation, buildsustainable ells Morristohelpthempersuadethe 10 Michael Egan John Wells Government. policy partnershipwiththeVictorian announce $1.9milliontofundanew to Federation Square inMelbourne The secondlaunchwasheldat $1.5 million. treatment centres received atotalof and AlcoholOffice where three was heldintheWest AustralianDrug We breadth andpassion.” tax, thecommunitysupporthasreal “And, inthecaseofrepealing theclub “No politiciancanignore thisforverylong tells intheend. support foraproposition thatalways “But it’s theemergenceofcommunity We tough campaignaheadofus,”Mr this issueandwehadalong hadduginitsheelson government “We knewearlyinthepiecethat To leaders andindustrystakeholders. community groups, media,business

coincide withNationalDrugAction ek, thefirstoftwolaunches lls said. projects First train to Darwin, with help from JWM

The first transcontinental train Summer 2004 journey from Adelaide to Darwin was • a triumph for operator FreightLink and for other companies connected with the development of the $1.3 billion north-south railway line.

These firms included Jackson Wells

Morris, who provided public relations The Well services to the consortium.

The first train, hauling freight and a couple of passenger cars, left Adelaide on Thursday 15 January and, amidst great excitement, arrived in Darwin on Saturday 17 January.

Events to greet the 1.4-km inaugural train were organised for Adelaide, Port Augusta, Alice Springs, Tennant Creek, Katherine and Darwin. The first FreightLink train leaves Adelaide on 16 January under an archway created by water cannon for the inauguration of the Alice to Darwin line. JWM’s association with this project began before track laying started, As might be expected, The creation of an efficient rail link also when, in early 2001, we assisted with provides much needed impetus for media coverage of the government relations aspects of international trade and tourism in the assembling necessary finance for inaugural train journey Top End – the Northern Territory construction of the line and announcing government being keen to build financial close in April of that year. was huge and Darwin into Australia’s gateway for inbound and outbound tourism. Since that time we have worked with overwhelmingly positive. the Asia Pacific Transport consortium, With the inauguration of the Ghan passenger service to Darwin in Northern Territory and South Australian route linking the commercial activities February, Great Southern Railway is governments, and a number of of the country’s north and south. individual companies associated with confident of delivering another 30,000 Following in the footsteps of the it, including ADrail, on public relations tourists a year to the Territory. Aboriginal people of this region, the and marketing. As might be expected, media pioneers and the cameleers that coverage of the inaugural train journey Since 2001, director Kelley White has followed them, FreightLink has opened was huge and overwhelmingly positive. managed the project for JWM and she up the so-called dead heart of Australia, was assisted by other members of her creating commercial opportunities on a In every respect, a great project to Media & Marketing team including Ben scale never before seen. work on.

Haslem, who travelled to Darwin to The railway will reshape the transport manage media relations for the environment of northern Australia and inaugural journey. help attract wealth creating activities The completion of the line is the through the development of industries culmination of a 100-year old based on agriculture, horticulture Australian dream to establish a trade and mining.

11 projects projects sponsorship paysoff Jacob’s Creek RugbyWorld Cup impressive collectionofformerPrime Whitlam Institute,hometoan JWM’s newestpro bonoclientisthe Medical Research Institute, Australian ReconciliationandtheBaker W Association ofYoung PeopleinCare, Surgery Team, AustralianMuseum, Hand Australia Institute,Vietnam Special OlympicsAustralia,Asia clients over12yearshavebeen Among thecompany’s 15pro bono r r charge projects forclientswho been ourpolicytotakeonno- From theearlyyearsofJWMit’s By FionaCullen-Ward Whitlam Institutelatestpro bonoproject elations services. equire butcannotafford public (L toR)Orlando-WyndhamMarketingand ontulp-Bi-Buya AboriginalCollege, International Director, and Australia’s ofthe 2002Winemaker Y former Wallaby starplayerandRugby ear, RWC03 Wine LabelLaunch atthe RWC03 Wine W W Phil Laffer allaby Bar, CockleBay Wharfat orld Cupveteran Darling Harbouron4August. at theJacob’s Creek Stephen Couche Jason Little ; , match alone. Creek were soldduringtheopening More than16,000glassesofJacob’s by 25%. Bledisloe CupandtheNRLgrandfinal by othermajoreventssuchasthe Australia, toppingrevenue generated and beveragesalesatStadium smashed previous records forfood The Cup’s openingceremony official winesupplier. involvement asthetournament’s emerged awinnerthrough its the worldfamousJacob’s Creek – Orlando Wyndham–producer of English, butAussiewinemaker Rugby World Cup(RWC) tothe Australia mayhavelostthe2003 By KateBreeze Minister and funding. attention toissuesofself-sufficiency its visionandcommitmentwithgreater The Instituteisnowseekingtomatch causes championedbyWhitlam. education andresearch intothe of livingideastoencouragepublic It’s strivingtoberegarded asacentre intellectual andsociallegacy. viable entitytocontinuetheWhitlam working hard toestablishitselfasa SydneyatParramatta,is of Western The Institute,basedontheUniversity urban development. interests ineducation,healthand focussing onWhitlam’s long-standing papers andasocialresearch centre Gough Whitlam’s books and 12 and otherhighprofile stakeholders. partners andsupplierorganisations Creek’s 2003 tothemedia,RWC other activitiestopromote Jacob’s Harbour, andorganisedarangeof labels attheWallaby BarinDarling unveil theofficial Jacob’s Creek RWC JWM managedanexclusiveeventto wine supplier. it asthetournament’s official W leading uptoandduringtheRugby JWM workedwithJacob’s Creek to tickets. r official eventsandotherbenefits supply rightsatallCupvenuesand most popularwinewithexclusive The sponsorshipprovided Australia’s Institute at Yo displayed byWhitlamhimself. confidence andassuredness sooften Institute, andenableittoplanwiththe scholarly andsocialgoalsofthe The fundingwillbeusedtoachievethe funding fortheenterprise. to attractsustainableandrecurrent is designingacommunicationstrategy In partnershipwiththeInstitute,JWM Parramatta River. year oldFemaleOrphanSchoolonthe located adjacenttothesombre 190- Established in2000,theInstituteis elated tomarketingandaccess orld Cup2003inorder topromote u canfindoutmore aboutthe www.whitlam.org UK affiliate entrustsuswithvaluedclient that ‘navigate’through levelupon to direct youtoautomated1300lines advertise theirmainswitch,preferring getting ananswer?Somefirmsdon’t Mega Incandclockedoff before How oftenhaveyourungtheswitchat 1. Letthephonering...andring. not greet theworld. model forhoworganisationsshould So here’s aworstpracticephone impressions docount. attribution theorytellsusthatfirst nascent relationship. Research in This experiencecanmakeorbreak a an organisationistheswitchboard. For manypeoplethefirstcontactwith fundamental channels. world, yetoftenneglectthemost communication totheoutside sorts ofmeasures toimprove (yes, it’s aword) ayearonall Companies spendquillons JWM camein. internationally, whichiswhere It hasalsobeguntoexpand discounting andassetfinance. such astradefinance,invoice product offering, movingintoareas In recent yearsBibbyhasdiversifiedits unpaid invoicesintoinstantcashflow. that allowsbusinessestoconvert Factoring isafinancingarrangement five years. has beenaclientofBCLOforover company, BibbyFinancialServices, UK’s leadingindependentfactoring to oneofitslong-standingclients. provided byJacksonWells Morris favourable reports abouttheservice BCLO PublicRelationsisreceiving Bristol basedPinnacleaffiliate industry Our topfivereception wrongs you getaword in 3. Askifyou’llhold...vanishbefore person tofieldthequery. understand. Thenoffer analternate been inthissituationandwill answer urgentcalls.Mostpeoplehave person isbusyandonlyavailableto Better toexplainupfront thatthe thought thatsomeoneisavoidingyou. screening callsandcanplantthe painfully obviousthefront deskis r 2. Askwho’s calling...immediately connecting directly toareal person. install anup-front optionfor adopted bymore sensitivefirms,isto centre operator).Thesimplesolution, until youreach a‘consultant’(call be straightback. the linesare chockerblockandyou’ll to simplyinformthepersonholdas the caller. Perhapsitwouldbebetter stretched switch,butdisconcertingto Public Relations Group Account Director withBCLO US andAustralia. countries includingPoland,France, affiliated companiesinanumberof BCLO wasaskedtorecommend the results.” “I knowtheywere veryhappywith directly,” shesaid. team inAustraliatomakecontact arranged forBibby’s newlyappointed some corporateinformationand “I briefedyourconsultant,provided CEO press tourwiththecompany’s then and askedforJWM’s helponaninitial “The clientwasimpressed bythese through itscredentials,” shesaid. “We recommended JWMandsent r elationship workedwellfrom theoutset. espond “notthere”. David Robertson Carole Pendle . Thelastresort ofa 13 This makesit . said the If wedon’t,letusknow] incoming callswithinthreerings. established policyofanswering [Jackson Wells Morrishasawell- person’s name.Recognitioncounts. friendly voicethatremembers the the otherendofline.Evenbetter, a clear readily understandablevoiceon the switch. 5. PlacepoorEnglishspeakerson predicament. An attentiveswitchcanavoidthis famous telephonicwildgoosechase. ... afterafailedredirection. 4. Askwhoyouwanttospeakwith www.jwmworld.com.au. company’s vitalstatistics.It’s allat Plus dailynewsupdatesandthe 350 clients. from 13yearsofworkingforover website, withcontentdistilled is exclusivetoJWM’s redesigned The newindexedtrainingresource no charge. glance –noimposingregistrations, of publicrelations practiceata PR Toolkit up onpublicrelations basics? newsletter? Orjustwanttoword a PRcampaign,whizout W your fingertips PR textbookat ondering whatittakestomount Most peopleappreciate a offers thefundamentals The

The Well • Summer 2004 controversies controversies thrall oftheStaffUnion. management isinthe The implicationisthat agenda fortheABC. wing, anti-government radicals dictatingaleft He complainsabout and propaganda”... ABC of“bias,partiality (Hawke) accusesthe 4 March. forTuesdayextract frommydiary I accompaniedhim.Thisisanedited of ABCcorporaterelations, with seniorMinisters.Ascontroller Canberra fortwodaysofmeetings ABC chairman ABC chairman sofar...InMarch1986, The story political formulation. inits of theperilspublicrelations diaries providesaninsightintosome following extractfromoneofthese between 1985and1988.The covering mysecondstintwithAuntie I cameuponsomeolddiaries papers toassisthiminhisresearch, years.Ingoingthrough intervening new bookwillcovertheCorporation’s ‘ThisistheABC’.The 1983 history Inglis most notedhistorians, Later thisyear, oneofAustralia’s By KeithJackson Let’s selltheABC: , willpublishasequeltohis Ken Myer 14 Professor Ken visited diminished asset.” in fiveyearstimeitwillbeahugely corporation –andsellitnow, because introduce reception feesorsellthe strangling theABC.You shouldeither appropriation methodisslowly Hawke, “Theannualbudget “You don’t havemanyoptions,”hetells term scenario. budget andthendescribesalonger- Ken brieflydiscussesthe1986/87 r player hasn’t beenadisasterbutI’m launches intohispresentation. TheCD Peter Barron passing theearplugstohisadviser coffee table.“Triffic,” hesaysfinally, Hawke listensintently, staringatthe Nachtmusik Singers’ versionof outtobeTheSwingle This turns “Whozzis?” interested. I’m hyperventilating,butHawke’s plugs intothePrimeMinisterialears. Ken’s excitednow, andwedgestwo own one.Seehowpetiteitis.” The daywillcomewheneveryone “A compactdiskplayer, PrimeMinister. “Whazzat, Ken.” me aboutthisstunt. look on,anguished.Kenhadn’t told surprised hadarevolver beendrawn.I Hawke couldnothavebeenmore player from hissatchel. Ken pullsaportablecompactdisc imposition. Suddenly, withoutwarning, if findingconversationalnicetiesan The PrimeMinisterisdistantatfirst,as that straddlesalarge,lowcoffee table. coiffed, motionsustotheloungesuite Bob Hawke elieved it’s outoftheway. . , perfectlyclothedand . Then,atlast,Ken Eine Kleine a politicalmemoir He complainsabout radicalsdictating Corners and propaganda”, citinga He accusestheABCof“bias, partiality Ken, there are someblackspots.” well,” hesays,rolling hiseyes,“but, Hawke tires ofthespiel.“That’s allvery organisation isdogpaddling. But itsuffices toshowthatatleastthe here Street). northere beyondWilliam formation ofaNSWbranchisneither from grandvisiontotriviality(the not acoherent presentation: veering Programs getabitoflook.Butit’s efficiencies we’veintroduced. r Ken goesontotalkaboutthe rid ofit. it’s notvalued,youmightaswellget is allowedtodeclineapointwhere made hiscase.Ifagreat publicasset caught Hawke’s attentionandKenhas the argumentthisway. It’s certainly Ken’s nerveandcreativity inpresenting What agreat line,Ithink,admiring Hawke. “Invest now, savelater,” murmurs broadcaster. capital itneedstobecomeaneffective must ensure theorganisationgets practicable. Well, Kensays,thenyou nor are licencefeespolitically r Hawke listensintentlyandeventually tofascination. My horror turns describes howthismightbeeffected. Ken sayshe’dbreak itintobitsand organisation mightbedisposedof. The twomentalkabouthowthe where’s thisgoing? the agenda.SellABC?Mygod, Board hasn’t addressed this.Itisn’t on horrified. Where’s thiscomefrom? The Hawke reacts withdisbeliefandI’m estructuring we’veachievedandthe esponds, no,hewon’t selltheABC, program onuraniummining. Four r process ofcreating accountable and of theABCisanintegralpart the Ken arguesthattheproper financing isbackingyou.” know thegovernment been shottoribbons.Ithelpsifyou management’s credibility whenit’s long hard process tore-establish know thecampaignisn’t over. It’s a Board, were justicebreakers. We to mentionthefellowtravellerson the newmanagersandunion,not “Last year’s setpiecebattles between enemy’s enemy ismyfriend. union radicals,butit’s acaseofmy with respect. Theydon’t muchlikethe long agoceasedtoregard managers managed fortwentyyears.Employees “Look,” Isay, “TheABC’s beenpoorly “How canthisbeso?”barksHawke. disproportionate power.” “Only afew,” saysKen,“buttheywield group?” tothepoint. Hawkereturns “How manypeopleare inthisradical “On thescreen,” Isayacidly. promised?” where are allthenewprograms you but itisn’t inretreat. And, anyway, The leftmaynotbegainingground, Peter Barron intervenes.“Idisagree. power.” “Management iscurtailingtheunion’s “But they’vefailed,”saysKen. Hawke listensintently. [ destabilisation totryoust year conductedacampaignof “It hasfriendsontheBoard andlast “The unionisaproblem,” Kenagrees. Staff Union. management isinthethrallof for theABC.Theimplicationisthat agenda a leftwing,anti-government Managing Director esilient management. Hepointsout ] andme.” 15 Whitehead “I madeDuffy [ and SBSunderanewBoard. mistake innotamalgamatingtheABC hasmadea opinion thegovernment Then, provocatively, heoffers the credibility itrequires towinthrough. elements undercontrol, itcangainthe adequate resources. these With political support.Itmusthave to showit’s intouch.Itrequires Management hastoassertitself.It is aninterlacingofdifferent elements. that astrong andeffective organisation you mindtellingmefirst?” want tosellthefuckingABC,would laconic drawl,“Ken,nexttime you Duffy sidlesuptousandsaysina Party caucusroom. Duffy weruninto In theafternoon stayed inthegame.” Barron were toughbutnothostile.You meeting wasproductive. “Hawkeand I sayheperformedwellandthe depressed.” “It wasadebacle,”hesays,“I’mvery looking jaded. The meetingover, Kenemerges Ken saysno.Hawkesays,pleasedo. Hawke. the government’s attention,”asks “Has theABCformallydrawnthisto flexible useandredeployment ofstaff.” Act,” saysKen.“Theseimpedethe network ofrestraints imposedbythe “The ABCistieddownbyanelaborate bolster ABCmanagement. of apracticalnature canbedoneto Hawke letsthatgobyandaskswhat merge thetwobodies,”headds. decidesto chairman ifthegovernment Minister in thecorridoroutsideLabor ] anoffer tostepdownas Communications Michael

The Well • Summer 2004 people Chairman honoured in Australia Day awards

By Alan Marshall In 1977 he was awarded the Independence Medal by the PNG Jackson Wells Morris chairman Keith Government for his services to

people Jackson was appointed a Member in broadcasting in that country. the General Division of the Order of Australia in the recent Australia Day By 1979, as a well seasoned honours list. broadcasting professional, he returned According to the citation, Keith earned to Australia to establish and manage Keith Jackson enjoys a glass of vice-regal the national honour “for service to 2SER-FM, based at Macquarie champagne at Sydney’s Government House management and training in the media, University and the University of communications and public relations Technology, Sydney. fields, and to the development of non- In 1983, he returned to the Australian commercial radio services.” School of Pacific Administration Keith is to be formally presented with (ASOPA), his old teachers’ college, by According to the the award insignia at an investiture that time known as the International citation, Keith earned ceremony to be held at Sydney’s Training Institute, as lecturer, rapidly Government House mid-2004. progressing to Deputy and Acting the national honour Since arriving in New Guinea, aged 18, Principal in 1984. “for service to in 1963 as a newly trained, adventure Keith then headed back to the hungry teacher, Keith’s career has Australian Broadcasting Corporation in management and spanned forty years of regularly 1985 as General Manager, Corporate breaking new ground in education and training in the media, Relations, quickly building a solid communication from the third world to reputation as a tough manager and communications and the boardroom. creative thinker, amongst other public relations fields, The management roles came early. achievements running the ABC’s After three years as a bush teacher in famous ‘eight cents a day’ campaign. the New Guinea highlands, he spent a and to the development Three years later he defected to the year editing school publications before private sector, serving as Principal of non-commercial landing a radio producer’s job with Consultant with Mojo Corporate. After the ABC in Port Moresby in 1967. radio services.” two years, he decided to take on the By 1970, he was assistant manager biggest challenge yet – going out of Radio Rabaul and the same alone and making it work. year was elevated to manage Radio Bougainville. A few months after starting his own public relations practice in 1991, he By 1973, he was heading the research unit of the PNG National Broadcasting paired up with John Wells on a tricky Commission, soon after becoming telecommunications assignment. The Director of Policy and Planning. two soon decided to set up a joint company. Thirteen years on, it is one Keith returned to Australia in 1976 to of Australia’s leading independent establish and manage Australia’s first PR firms. regional community radio station, 2ARM-FM, based at the University of Not bad for a bloke who started his New England. Then back overseas for career teaching in grass huts in the two years as UNESCO broadcasting PNG jungle. adviser to the Maldives Republic.

16 people Jumping ponds to PR

By Ben Haslem

Recently I found myself at the

launch of Sydney cartoonist Tohby Summer 2004

Riddle’s latest book of scribblings. • Chuckling quietly to myself as I leafed through another Riddle tour de force, I came across a cartoon that generated a sudden and very audible cackle. Two men are standing in a park a few metres behind a bench where a third The Well man is sitting, a duck at his side. One man whispers to the other: “He’s gone to the duck’s side”. The pun struck close to home. According to several of my journalist yourself. But usually the error is buried knack of recording to the nearest friends I too had “gone to the dark side”. the next day at the bottom of a budgie minute the amount of overtime they’d It was a description I found faintly cage, lost among tens of thousands of worked and how many weeks of lieu- ironic. After all, for ten years I had words quickly forgotten (writs not time they were owed! worked in three News Limited bureaux withstanding!). While teamwork is important in for a company owned by a man Not that my journalism days were journalism it pales into insignificance inspired and loathed in unequal characterised by devil-may-care compared with the need to work measure across the planet. recklessness. cooperatively with colleagues at JWM. My decision to jump ship and move It dawned on me quickly that in PR the Many journalists work very much on into PR from The Australian had number-one priority is to the client. their own with only deadlines, story been difficult. Disappoint and they’ll go elsewhere. lengths and editors’ requests reining Many journalists mistakenly believe the Do that too often and other clients them in. transition is easy. (And that it’s won’t come knocking. I approached JWM not long after tantamount to sacrificing your first While burning contacts in journalism is meeting John Wells while covering the born to Satan.) not advisable, there are always new court case involving the Australian As a friend who once worked for the stories to be reported. Journalists can Securities and Investments ABC (reaching foreign correspondent afford to be selfish (in fact it’s a Commission and former NRMA level and who is now an in-house desirable trait). president Nick Whitlam. communication manager) said: “Mate, In PR you come second to the client. It was John’s style of helping you’re going from a job where you’re Though it should be stressed that, if journalists, as opposed to combating paid to tear things down to one where we think the client is setting a them, which appealed, plus the fact you have to build things up”. dangerous course or acting unethically, that he, Grahame Morris and Keith It wasn’t, he said, a simple change. we say so. And JWM has cut ties with Jackson are all former journalists I’d done my research, spoken to clients who did. with excellent contacts across a broad several PR consultants and a The need to accurately record how spectrum of mainstream Australian headhunter about the change and was many hours you’ve worked on daily politics. aware many journalists didn’t cope. tasks to avoid over or under charging Their intimate understanding of the I’m pleased to say I have, but the clients is another feature many challenges that journalists face when journalists find difficult to grasp. transition is daunting. As a journalist, if moving into PR has been invaluable. you stuff up, you may embarrass the Surprising, considering the number of subject of your article, not to mention journalists I’ve met with an uncanny

17 people people fit withthecompany,” John says.“His “Ben’s experience isagreat journalism client roster.” w to managingdirector on arangeofrounds which,according Ben filedfor Limited in1994. completing hiscadetshipwithNews known) and Media mindmirrors our work Perfect match Not tobeoutdonebyWellsy in to bangoutsomeprimowork. like alizard drinkin’andbustin’agut efforts of aworkmaaaatewho’s flatout He’s quicktoacknowledgethetireless master oftheAustraliancolloquialism. company. Australiana resonates throughout the unique androbust office culture. I wasimmediatelyattractedtoJWM’s potential forabeautifulrelationship. I knewthathere wasunmitigated Y it outofthere. if worsebecomesworst,hightail impress, hopeforthebestand, is likeablinddate.You dress to The firstdaywithanewcompany By AlannahYoung T He alsowrote forSydney’s Sydney, CanberraandMelbourne. The Australian he’d spenthisscriveningyearson W sea changeandjoinedJackson journalism, After tenyearsinmainstream elegraph-Mirror et aftermyfirstdate,er, daywithJWM, as ells MorrislastAugust.Inthemain, “uncannily reflective ofJWM’s John ‘Wellsy’ Ben Haslem Sunday Telegraph The Australian newspaper workingin (as itwasthen John Wells is theproud sought a Daily from 1994 while , r as ageneralreporter, staterounds Between 1996and1999,heworked employment, legalandeducation issues. Canberra where hecovered welfare, press galleryatParliamentHousein From 1999-2002,hewasbasedinthe bureau. chief-of-staff inthepaper’s Sydney correspondent andactedregularly as was Immediately before joiningJWM,Ben stomping ground atNewsLimited.” consultant onboard from myold “And it’s great tohaveanew education. affairs, welfare, employmentand interest toourclients,includinglegal experience coversnumerous areas of instilled inmetheJWMpace–fast work cutoutandthisfirstaccount wine sponsoroftheCup.Ihadmy to promote thecompanyasofficial Creek wine accountandourjobwas situation. MyteamhadtheJacob’s found myselfinasinkorswim On theeveofRugbyWorld CupI interesting responsibilities. presented withchallengingand and flattered onmyfirstdaytobe Augmenting thisculture, Iwasthrilled canvassed anddebated. issues ofpoliticsandsociety the test.Projects are discussedand in whichthemindsofstaff are putto Keith provokes intellectualchallenges ‘in thezone’.Atcompanylunches ‘Jacko’ Jackson contributing toJWMculture, eporter andcourtreporter for The Australian’s 18 ensures theteamis High Court Keith The chairman 2SER-FM Row producer/presenter with Before newspapers, Benwasa as wellsomesportandpolitics. and Commonwealthcourtstribunals Australian T Communication from theUniversityof Ben alsoholdsaGraduateDiplomain newspaper, where healsoeditedthestudent psychology attheUniversityofSydney, Arts withmajorsinpoliticsand In 1990,BencompletedaBachelorof long andfruitfulrelationship. that JWMandIcanlookforward toa It maybeearlydaysbutIamconfident nurtured withinthecompany. a by-product oftheclosesocialbonds other projects. Suchanenvironment is expertise toensure thesuccessof different accounts tocontribute uncommon forpeopleworkingon various projects isheard andit’s not Around workstations,banterabout attitude canprevail. as inothercompaniesaMachiavellian found tobeanamazingphenomenon At JWMstaff interactasfriends.ThisI r that convincedmetocommitthe The finalandforemost aspectofJWM and exhilarating. elationship were mynewcolleagues. echnology, Sydney. and theeducationalbroadcaster , foundedin1979byJWM Keith Jackson in Melbourne, coveringState in Melbourne, Honi Soit . Radio Skid . Music Awards. events includingtheNewcastle premiers andcharitycommunity the station’s involvementinmovie At ABCNewcastleKatassisted with waitress atalocalcafé. Geographic Shopandservingasa concurrently workingatanAustralian of localNewcastleABCRadiostation agency andthemarketingdepartment work experiencewithalocalmarketing Prior tojoiningJWM,Katundertook ability todojustthis. executive, camewithaproven Jackson Wells Morrisasanaccount ‘Kat’ Holloway in publicrelations, and valuable assetinmostjobs,noless assignments simultaneouslyisa The abilitytohandlearangeof completing aBachelorofArtsin She accomplishedthisfeatin submission –andimplemented. was selectedasthemostoutstanding Bathurst ChamberofCommerce that developed amarketingplanforthe While stillatuniversity, Alannah executive whiteboards fornewaccount It wasn’t alltextbooksand people Kat keepsalltheballsinair Rookie turns rhetoric intoreality Rookie turns Alannah Young , whorecently joined Kathryn . and ChubbInsurance. T worked onprojects forAsiaPacific Since startingwithJWM,she has national launchofafundraising effort. media liaisonandorganisationofthe early 2002,whichinvolvedherin Sargent CancerFundforChildren in re Kat alsoundertookafulltimepublic company loyalty, exceptional customerserviceand r Sydney RoyalEasterShow. Sheisthe high profile events,suchastheannual at the AustralianGeographicJournal being involvedwiththepromotion of store managementlevelaswell Geographic Shopinvolvedworkingat Her experiencewithTheAustralian world ofmediareporting forRehame andgotintothegritty International for theNSWmediateamofAmnesty After leavinguniversity, shevolunteered Singapore, ThailandandVietnam. East Asia,withextendedstaysin travelled extensivelythroughout South During universitybreaks, Alannah Livingston EyeHealthClinic. Christian Dior, Stegbarandthe the Singapore Tourism Board, Among clientssheworkedwithwere various publicrelations firms. with undertook arangeofinternships communication. Duringherstudiesshe public relations andorganisational Whilst atCSU,Alannahmajored in worked withJWMovertheyears. for manytopnotchstaff whohave University (CSU),aspawningground Communication atCharlesSturt ecipient ofanExtraMileAward for ransport, BibbyFinancialServices lations internship withtheMalcolm lations internship 19 the gym. inflict himselftoanhouradayat Manager Herculean taskofconvincingAccount She hasalsorecently achievedthe of AustraliaandtheWhitlamInstitute. Network, Quatro, theInsuranceCouncil Foundation, IndustryCapability Alcohol EducationandRehabilitation for BibbyFinancialServices,the Alannah hasalsoworkedonprojects Wyndham (Jacob’s Creek wines). Rugby UnionWorld CupforOrlando- promotional workaround the2003 for ClubsNSWaswelldoing worked onthe‘AxeTax’ campaign Since joiningJWM,Alannahhas Australia MonitoringServices. she majored inpublicrelations. at theUniversityofNewcastle, where Arts degree incommunicationstudies Kat hasjustcompletedaBachelorof Alan (BigAl)Marshall to

The Well • Summer 2004 Address Level 2, Gateway Court, 81 – 91 Military Road, Neutral Bay Post Post Office Box 1743, Neutral Bay NSW 2089 Phone (612) or (02) 990 44 333 Fax (612) or (02) 990 44 555 2004 Project List to March E-mail: Alan Marshall Asia Pacific Transport Insurance Council of Australia Account Manager [email protected] Australian Lung Foundation John Fairfax Holdings Alannah Young Account Executive [email protected] Australian Nursing Homes & KBR Extended Care Association Ben Haslem Liquor Stores Association of NSW Account Manager [email protected] AustralAsia Railway Corporation McDonald’s Australia Chris Wong Finance Controller [email protected] Australian Airports Association Mission Australia Aventis Pharma Emma Cullen-Ward National Australia Bank Director [email protected] Bibby Financial Services News Limited Fiona Cullen-Ward Account Executive [email protected] Boehringer Ingelheim Novartis Pharmaceuticals Australia Boral Grahame Morris NRMA (National Roads & Director [email protected] British American Tobacco Motorists Association) James Cropper Chubb Insurance Qantas Airways Office Assistant [email protected] John Wells Clubs NSW Rivkin Report Managing Director [email protected] Computer Sciences Corporation RMIT University Kat Holloway Deutsche Bank Suncorp Metway Account Executive [email protected] Kate Breeze Endeavour Foundation Tenix Account Executive [email protected] Equal Opportunity for Women in University of Sydney Keith Jackson the Workplace Agency Warner Bros Chairman [email protected] Flexible Learning Advocacy Group Kelley White Whitlam Institute * Director [email protected]

Foti International Fireworks how to contact jwm * Pro-bono client Kerry Sibraa Hydro Tasmania Board Member [email protected] Kurt Walther Office Manager [email protected] Events guru latest recruit Murray Fopp Affiliate (Adelaide) [email protected] Sarah Moscrop joins JWM as an Robert Masters Affiliate (Melbourne) [email protected] account executive as this issue of Ron Edwards The Well goes to press. Affiliate (Perth) [email protected] Sarah was previously marketing and Sarah Moscrop Account Executive [email protected] communications coordinator with industry Tara Muldowney body Restaurant and Catering Australia – Front Desk [email protected] a sometime client of JWM. She recently Trevor Cook Director [email protected] completed a Graduate Certificate in PR at the Sydney Institute of TAFE. Internet: http://www.jwmworld.com.au Sarah spent six years as a conference Organising Committee for the 2000 The views and comments in this newsletter are those Olympic Games as protocol supervisor. of Jackson Wells Morris alone and do not necessarily manager, organising conventions and reflect our clients’ positions or attitudes. other events up and down the East Sarah’s skills and experience in marketing Jackson Wells Morris Coast of Australia. and events management considerably ABN 1605 478 5456 Sarah later was recruited to short-term bolster JWM’s capabilities in these areas. sales and marketing roles with GIO Sarah replaces Jessica Priebe, who is Australia and Credit Suisse Asset about to commence a Master of Arts Management before joining the Sydney degree at the University of Sydney.