AMERICAN ASSOCIATION OF COLLEGIATE REGISTRARS AND ADMISSIONS OFFICERS COLLEGE and UNIVERSITY EducatingC the Modern& Higher EducationU Administration Professional Enrollment Management & the Enrollment Industry: Part I Athletics, Applications, & Yields: The Relationship between Successful College Football and Institutional Attractiveness Understanding the Bolgna Process for Admissions Officers Assessing Perceived Professionalism in Medical School Applicants Recent Developments with Degree Mills: Accreditation Mills and Counterfeit Diploma and Transcript Operations forum COMMENTARY CAMPUS VIEWPOINT BOOK REVIEWS Do Not ‘Fear’ a Strong Registrar Millennials Invading: Building Training Admission Matters: What Students The Not So Usual Suspects for Today’s Admissions Counselors and Parents Need to Know about Getting into College, 2nd Edition One-and-Done: Managing Enrollment Bandits: An Academic Tragedy in Three Acts Recovering Enrollments Lost During Registration VOL. 85 NO. 2 ◆ FALL 2009 CRM? Think a 360-degree view of student interactions will improve their success? Good call. Come visit us at www.datatel.com/crm and we’ll show how to do just that. www.datatel.com/crm C&U Editorial Board EDITOR IN CHIEF Bryan Newton Louise Lonabocker Ivy Tech. Community College Boston College Ken Servis Daniel Bender University of Southern California University of the Pacific Clayton Smith Sharon Cramer University of Windsor Buffalo State College Heather Smith Bruce Cunningham Bridgewater State College Duke University Roger J. Thompson Hansford Epes Indiana University Davidson College Jim Wager Fred Fresh Pennsylvania State Spelman College University (retired) William Haid Beth Weckmueller University of California— University of San Diego Wisconsin – Milwaukee and Stan Henderson MANAGING ContentsCOLLEGE UNIVERSITY University of Michigan EdITOR at Dearborn Heather Zimar Educating the Modern Higher Education Administration Professional AACRAO David Kalsbeek DePaul University CONSULTING EdITOR Philomena Mantella Kathy Winarski Northeastern University Boston College Paul Marthers Rensselaer Polytechnic Institute 2 Enrollment Management & AACRAO Board of Directors the Enrollment Industry: PRESIDENT VICE PRESIDENT Part I Paul Wiley FOR LEADERSHIP Sewanee: The University AND MANAGEMENT BY DON HOSSLER of the South DEVELOPMENT Nora McLaughlin PRESIDENT-ELECT Reed College Wanda W. Simpson Athletics, Applications, & Yields: San Jacinto College VICE PRESIDENT FOR South Campus RECORDS AND 10 AcADEMIC SERVICES The Relationship between Successful College PAST PRESIDENT Glenn W. Munson Football and Institutional Attractiveness Paul Aucoin Rhodes College Samford University VICE PRESIDENT BY WILLIS A. JONES VICE PRESIDENT FOR FINANCE FOR AdMISSIONS Samuel D. Conte AND ENROLLMENT University of Pittsburgh MANAGEMENT Understanding the Bolgna Process Michele Sandlin VICE PRESIDENT FOR 20 Oregon State University INFORMATION for Admissions Officers TEchNOLOGY VICE PRESIDENT FOR Jeff von Munkwitz-Smith BY MARY BAXTON, JOHNNY KENT JOHNSON, GLORIA NATHANSON, INTERNATIONAL University of Connecticut WILLIAM PAVER, AND ROBERT WATKINS EducATION Mary Baxton California State University, Northridge Assessing Perceived Professionalism VICE PRESIDENT FOR 30 AccESS AND EQUITY in Medical School Applicants Adrienne Kellum McDay BY CAROL L. ELAM, CRAIG H. ZIEGLER, William Rainey Harper College RUTH B. GREENBERG, AND BETH A. BAILEY Recent Developments with Degree Mills: 40 Accreditation Mills and Counterfeit Diploma and Transcript Operations BY ALLEN EzELL forum Analysis, Commentaries, Campus Viewpoint, Surveys, International Resources, and Book Reviews 51 63 73 COMMENTARY CAMPUS VIEWPOINT BOOK REVIEWS Do Not ‘Fear’ a Strong Registrar Millennials Invading: Building Training Admission Matters: What Students BY ChucK HURLEY for Today’s Admissions Counselors and Parents Need to Know about The Not So Usual Suspects BY W. KENT BARNDS Getting into College, 2nd Edition REVIEWED BY CHRIS J. FOLEY BY ChucK HURLEY Managing Enrollment Bandits: One-and-Done: Recovering Enrollments Lost An Academic Tragedy in Three Acts During Registration BY JOE F. HEAD, SuSAN BLAKE, AND BY JEROME C. WEBER THOMAS M. HUGHES VOL. 85 NO. 2 ◆ FALL 2009 Write for College and University What’s the best way to share your ideas, innovations, For editorial procedures and manuscript preparation and opinions with registrars, admissions officers, and guidelines, visit <www.aacrao.org/publications/candu/ enrollment managers nationwide? Contribute to write.htm>. AACRAO’s prestigious College and University (C&U) Submit manuscripts, letters, quarterly journal. and direct inquiries to: Give your research and experience a voice by writing for the “Feature” section, or address best practices, how- Louise Lonabocker, C&U Editor-in-Chief, Director, tos, new technologies, the latest books, and other perti- Student Services, Boston College, Lyons 10, Chestnut nent topics in “The Forum” section. With a substantial Hill, MA 02467; Tel: (17) 552-18; E-mail: lonabock circulation base, C&U is an excellent vehicle for shap- [email protected] ing the profession and gaining recognition. Submit Forum articles (commentary, AACRAO members are especially encouraged to analysis, book reviews, and other submit articles, but non-members, faculty, graduate non-refereed pieces) to: students, and members of the corporate sector are also welcome to share their work. Authors will receive cop- Heather Zimar, C&U Managing Editor, AACRAO, ies of the issue in which their article appears, and will be One Dupont Circle, NW, Suite 0, Washington, DC issued an author honorarium. 00; Tel: (07) 7-7; E-mail: [email protected] Founded in 1910, the American As- W All rights reserved. AACRAO is a registered trademark. POSTMASTER: Send address changes to College and University, sociation of Collegiate Registrars and Use, reproduction, copying or redistribution of the AACRAO One Dupont Circle, NW, Suite 0, Washington, DC 00- Admissions OfficersAACRAO ( ) is one logo is strictly prohibited without written permission from . Copyright © 008 American Association of Collegiate of the nation’s oldest and largest higher AACRAO. Registrars and Admissions Officers. education associations. Widely re- W AACRAO adheres to the principles of non-discrimination garded as the leading authority on the without regard to age, color, handicap or disability, ethnic or College and University (USPS 110) is published four times emerging field of enrollment manage- national origin, race, religion, gender (including discrimina- a year by the American Association of Collegiate Registrars ment, the association is a recognized tion taking the form of sexual harassment), marital, parental and Admissions officers, One Dupont Circle, NW, Suite 0, source of information on student admissions, academic records, or veteran status, or sexual orientation. Washington, DC 00-. The cost of the publication is technology solutions and international education. W AACRAO does not endorse the products or services of any included in the AACRAO membership fee. For information on advertiser. The advertiser assumes responsibility and liability subscriptions and package rates, please visit www.aacrao.org/ In addition to its professional development offerings, AACRAO for the content of any advertising. publications/candu/. Back issues are 0 each (price includes serves as an independent advocate for the collegiate sector on W The articles published inCollege and University do not reflect shipping). ISSN: -. a broad range of policy issues in Washington, D.C. The Asso- the opinions or positions of the Association. ciation’s policy agenda is founded on the principles of academic INDEXES: College and University is indexed in Current Index to autonomy, access and accountability. Journals in Education (ERIC), Education Index, Higher Educa- tion Abstracts and Contents Pages in Education. American Association of Collegiate Registrars and Admissions Officers Grab a piece of the past… And gain new perspective on the present. In the 40s, postcard postage was 1¢…tuition at Yale was $200 a year…and Alma H. Preinkert’s The Work of the Registrar: A Summary of Prin- ciples and Practices in American Universities and Colleges, was an indispen- sible guide to higher-ed administrators. Now, over 60 years later, the rerelease of this once- popular reference shows how much the profession has evolved and what prin- ciples have stood the test of time. To add this bit of history to your bookshelf, order online at www.aacrao.org/publications/ or call (301) 490-7651. Member: $35.00 Non-Member: $50.00 www.aacrao.org/publications/ WOR_ad_2005_upd.indd 2 6/15/06 12:07:18 AM IN THE SERIES OF ESSAYS DAVid KALSBEEK AND I HAVE AUTHORED FOR COLLEGE AND UNIVERSITY OVER THE PAST TWO YEARS, WE HAVE ATTEMPTED TO EX AMINE THE BUSINESS OF ENROLLMENT MANAGEMENT FROM A VARIETY OF PERSPECTIVES. FROM THE SPEciFic DEMANDS THAT FACE SENIOR ENROLLMENT MANAGERS TO THE LARGER INSTITUTIONAL AND PUBLic POLicY ISSUES Enrollment Management THE ENROLLMENT INDUSTRY THAT CREATE THE CONTEXT FOR THE PRACTicE OF ENROLLMENT MANAGEMENT, WE HAVE TRIED TO CREATE CONVERSATIONS AND TO PROVidE THE GRIST FOR diSCUSSIONS ABOUT REFLECTIVE PRACTicE WITHIN ENROLLMENT MANAGEMENT ORGANIZATIONS, AND HOPEFULLY AMONG OTHER SENIOR CAMPUS POLicY MAKERS AS WELL. FOR THIS ESSAY, DAVid HAD TO TAKE A SHORT HIATUS SO I AM FLYING SOLO ON THIS ONE. IN THIS PIECE, I BEGIN TO EXAMINE THE CONNECTIONS BETWEEN INSTITUTIONAL ENROLLMENT MANAGEMENT EFFORTS AND THE VARIOUS EXTERNAL FOR-PROFIT, AND NOT-FOR-PROFIT,