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Mendip TMiemdia Peacs k Celebrating life on the Mendips and surrounding areas contents

Welcome to Mendip Times 3 circulation and readership 4 coverage map 5 distribution points 6 Geography and demographics 7 Magazine content and contributors 8 Magazine owners and editorial principles 9 advertising rates and copy deadlines 10 distribution points 11 contact details 12

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk Welcome

Mendip Times is an independently owned and produced, full colour, a4 monthly glossy magazine, available free from over 900 outlets across the wide-ranging and nationally famed area of – home to approximately 180,000 people.

No other magazine focuses so closely on this very distinct and historic area, renowned for its natural beauty, recognised for its largely affluent population and coveted by advertisers – as much for the spending power of its residents as the magnet status of the Mendip area, a major Uk tourist destination.

Mendip Times Online has free links from our website to all advertisers, as well as from news and features pages.

a leaflet insert service within the magazine is available. The whole magazine is available on the internet at www.mendiptimes.co.uk attracting thousands of readers worldwide.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk circulation and readership

With a high quality print run of 23,500 copies per issue – and rising – Mendip Times, with its month long shelf life, was launched in June 2005 and reaches an estimated 100,000 people each month.

distribution of Mendip Times is through more than 900 outlets spread across the post code areas of Ba 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41. Stockists range from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns, hotels and restaurants, doctors’ surgeries, libraries and tourist information centres.

a socio-demographic analysis, drawn from the Office of National Statistics, places our readership fairly and squarely in the aBc1 bracket – acORN® profiling suggests the majority are wealthy achievers or comfortably off.

Readership is supplemented by visitors to the area – regular day trippers from neighbouring towns and as well as long stay tourists from much further afield.

We can neither quantify or qualify our visiting readership but existing advertisers are confident they reach them, drawing in business-boosting passing and repeat trade through the glossy pages of Mendip Times magazine, as stocked in hot-spot visitor venues, from cafes, pubs, hotels and restaurants to key shops and tourist information centres across our area.

* Monthly Aggregate Surveys

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk coverage = catchment

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk distribution points Mendip Times is available from over 900 outlets across the Mendips from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns, hotels and restaurants, doctors’ surgeries, libraries and tourist information centres. ALHAMPTON DUNDRY LITTON RICKFORD WALTON CHARTERHOUSE LONG ASHTON RODE CHEDDAR EASTON LYDFORD ON FOSSE WEARE CHELYNCH ROOKSBRIDGE MARK WELLOW SANDFORD WELLS MASBURY BARTON ST. DAVID FARRINGTON GURNEY MELLS BATCOMBE CHURCHILL FAULKLAND SOMERTON WESTBURY SUB CLANDOWN FELTON MENDIP CLEEVE NETTLEBRIDGE STANTON WICK WHITCHURCH BLACKFORD CLUTTON COCKLAKE GREEN ORE COLEFORD GURNEY SLADE STONE ALLERTON HALLATROW NYLAND STRATTON ON THE COMPTON DUNDON FOSSE INTERNATIONAL STREET WRINGTON AIRPORT HOLCOMBE TARNOCK WRITHLINGTON BROCKLEY COXLEY PILTON TEMPLE CRANMORE HUTTON POLSHAM TIMSBURY KEINTON BURCOTT CROSS MANDEVILLE TYTHERINGTON BURRINGTON LANGFORD REDHILL UPHILL CAMERTON DRAYCOTT LEIGH on MENDIP REGIL VOBSTER

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk Geography and demographics Situated in a tourist enclave, Mendip Times magazine covers an area of Other largely affluent villages and parishes nestling in the Mendip Times approximately 350 square miles. The Mendip Hills are the backbone of our patch. distribution area include: Blagdon, Churchill, Langford, Congresbury, Wrington, Swathes of the Mendip Hills are a designated area of Outstanding Natural Beauty – Chew Magna, Dundry, Pensford, Chewton Mendip, Chilcompton, Mells, one of just 41 aONBs in and Wales, each sharing equal status to National Cranmore, Ditcheat, Pilton, Baltonsborough, Wedmore, Axbridge, Winscombe, Parks. Sandford, Banwell, Long Ashton, Barrow Gurney, Castle Cary, Somerton, Backwell, Paulton, Timsbury, Yatton, Nailsea, Brent Knoll and many more. With the cathedral city of Wells – england’s smallest city – at its heart, distribution of Mendip Times is based on the local authority area defined by also, sitting happily inside the Mendip Times inner circulation area are Priddy , Council. Mendip Times is the only publication to cover this area in its entirety. home to the annual Priddy Folk Festival and Wookey Hole , near Wells, home to . distribution also captures affluent commuter belts for Bristol and Bath and key neighbouring Mendip communities, spread across the adjoining local authority areas Latest statistics* for the Mendip District Council local authority area alone are of Bath & North East Somerset, , and representative of and largely mirror the wider 180,000 population, 350 square , as well as major regional centres like the Royal Bath and West mile Mendip Times circulation area: Showground and Bristol international airport. Representative Demographic Segmentation: Mendip District Council area Well beyond the 10,400 population city of Wells, landmark towns and areas only: - Population division:- 51.2% female, 48.8% male; 75% aged between 30 to covered by Mendip Times include:- l 59. Highly mobile: 73% own one or more vehicles. 42,800 households: 32,100 of Cheddar – population 5,000 and home to the world famous l these owner-occupied. 12,490 couples live with dependent children; 12,390 without – combined population of all the villages in the affluent chew l dependent children. 28,200 people in full-time employment. 10,000 work part-time. Valley is 16,000 Frome – population 24,500. Home to the annual Frome arts another 9,000 people are self-employed. There are more than 4,000 small Festival, attracting visitors from across the region l businesses based in this single local authority area. Glastonbury – population 8,700 and, because of its iconic Tor, currently preparing to stake a claim towards World Heritage Site status Of the major companies within the Mendip Times distribution area, you will l Midsomer Norton & Radstock – joint population of this rich heritage find the household names of Yeo Valley, clarks Village and Thatchers, plus l area is 21,000 Shepton Mallet – population 8,900. Home to the Shepton Mallet major attractions at cheddar caves, , Park and Wookey cider Mill, producers of the nationally renowned range of ciders and world-famous Hole, as well as Glastonbury and the Royal Bath and West Showground. l Babycham. Street – population 11,000. Home to the hugely popular clarks Village multi-factory shopping outlet.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk Magazine content and contributors Mendip Times covers the news and views of local people and visitors, exploring local history, delving into local places and reporting on local events. Local experts comment monthly on the great outdoors; on walking, gardening, wildlife, health, fitness, food and drink, antiques and the internet in this neck of the woods. Regular contributors are:-

. Garden Food – Jacob Health – Dr Phil Gardening – Mary Payne Whitson : is a chef and food Hammond : a GP, MBE: one of the best- writer who has worked in broadcaster and performer, known gardening many of the West country’s well-known for his radio and broadcasters in the area. most prestigious restaurants. television appearances and his column in Private eye.

Outdoors – Les Davies Wild Food – Adrian Boots : – Phil Hendy : a MBE : former senior warden a Landscape ecologist, member of cave of the Mendip Hills area of researcher and farm club and has been caving Outstanding National conservation advisor. for over 45 years. Still Beauty. active, his main interest is trying to find new caves.

Riding – Rachel Walking – Sue Gearing : Farming – Nick Green : Thompson MBE: Rachel’s author of several books and Farms director for alvis work with landowners on the foremost expert on Bros Ltd based at Lye cross the voluntary dedication of walking on Mendip. Farm and is passionate bridleways led to her being about British food and awarded the MBe in 2013. farming.

Food and Drink – June Wildlife – Chris Sperring Cycling – Edmund Lodite : MacFarlane : a former MBE : conservation Officer Has been a life-long cyclist television producer. She is for the Hawk and Owl Trust. who took up road bikes after currently a public relations Writer, broadcaster and one competing in triathlons. consultant in the food and of the region’s top wildlife drink industry. experts.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk The magazine owners Outright owners and joint editors of Mendip Times magazine are career journalists Steve egginton and Mark adler who contribute a range of topical features every month.

Steve egginton lives locally in the chew Valley. From deputy news editor at the Western daily Press, Steve moved to GWR Bristol and later BBc Radio Bristol, as news editor. He became a television news producer at BBc Points West, before becoming station manager at BBc Radio and then BBc Radio Oxford. He switched back to television, as Head of News, at iTV West. Steve is a former director of the Society of editors and former chairman of its western branch.

Fellow journalist Mark adler, who lives near Shepton Mallet, began his reporting career with the Fleet Street News agency. after working in London and Southampton, Mark headed west to Somerset, 30 years ago. Working on the Shepton Mallet Journal, the Bath chronicle and then the Western daily Press, Mark also moved into television, becoming news intake editor at BBc Points West and then planning editor at iTV West.

Editorial principles editorial in Mendip Times is independent of advertising. One is never bounced off, or compromised, by the other.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk advertising rates Advertisement size Dimensions (width/height) Full price Discounted price

Full page with bleed 216mm x 303mm £720.00 £500.00 Full page 190mm x 275mm £720.00 £500.00 Half page landscape 190mm x 135mm £390.00 £260.00 Half page portrait 93mm x 273mm £390.00 £260.00 Quarter page 93mm x 135mm £240.00 £160.00 eighth page 93mm x 65.5mm £165.00 £110.00 Sixteenth page 45mm x 65.5mm £90.00 £60.00

When booking a series discounts of up to 33% are available. All prices shown are ex-vat. Finished hi-res artwork can be received in the following formats: pdf, eps, tiff, jpg, png

advertising copy deadlines 2021 Month Deadline Delivery January 4 december 2020 15 december 2020 February 15 January 26 January March 12 February 23 February april 12 March 23 March May 16 april 27 april June 14 May 25 May July 11 June 22 June august 16 July 27 July September 13 august 24 august October 17 September 28 September November 15 October 26 October december 12 November 23 November January 2022 10 december 21 december

These rates include free links to all advertisers’ websites from the Mendip Times website.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk distribution Points

Mendip Times is distributed monthly to over 900 outlets across the Mendip area, from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns, hotels and restaurants, doctors’ surgeries, libraries and tourist information centres.

For the big picture on all our distribution outlets, covering post code areas: Ba 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41 – see our separate, fully comprehensive, Mendip Times Distribution Points sheet.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk contact details Mendip Times is based in the Mendips – at Blagdon’s coombe Lodge, the childhood home of landowner Sir david Wills, a member of one of the west country’s most prominent families. contact us at: Mendip Times, Coombe Lodge, Blagdon, Somerset BS40 7RG Tel: 01761 463888 Fax: 01761 463890 email for advertising: [email protected] email for news: [email protected] email for letters: [email protected] Find – and see us – on the worldwide web Log on to www.mendiptimes.co.uk to view the whole of our latest edition online – that’s editorial and all our advertisers too – exactly as they appear in the glossy, printed pages of the magazine. Mendip Times celebrated its 15th anniversary this year and is now firmly established as the most popular local magazine in the area, both with readers and advertisers.

Mendip Times Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888 email: [email protected] www.mendiptimes.co.uk