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CORPORATE VALUES www.koc.com.tr KOÇ HOLDİNG ANNUAL REPORT 2013 THE CORPORATE VALUES SET BY OUR FOUNDER VEHBI KOÇ WILL CONTINUE TO INSPIRE OUR GROUP IN THE FUTURE, JUST AS THEY HAVE IN THE PAST. FIRST PRIVATE MUSEUM KOÇ HOLDİNG SIGNS THE UN GLOBAL COMPACT THE CUSTOMER IS THE FOCUS OF Sadberk Hanım Museum, which currently has A strong sense of corporate citizenship has been an a collection of over 18 thousand artifacts, is inherent part of Koç Holding since its establishment. EVERYTHING WE DO. established as Turkey’s first private museum in 1980. With the signing in 2006 of the United Nations Global Compact, this became an official policy with TO BE “THE BEST” IS OUR ULTIMATE 1990s an international dimension. KOÇ HOLDİNG GOAL. FEBRUARY 25, 1996: THE END OF AN EXTRAORDINARY LIFE 2011-2013 Vehbi Koç passes away on February 25, 1996 at TURKEY’S LARGEST... OUR MOST IMPORTANT ASSET IS the age of 95. His extraordinary life was marked by Koç Holding is Turkey’s leading investment constant activity and achievements. holding company and the Koç Group is Turkey’s OUR PEOPLE. largest industrial and services group in terms of 2013 ANNUAL REPORT KOÇ GROUP GROWS IN BANKING revenues, exports, share of the Borsa İstanbul CREATION OF WEALTH FOR In 1992, Koç Holding fully acquires Koç-American capitalization and employment generation. Awarded Bank, which was established as a joint venture with nationally and internationally, Koç Holding is the CONTINUOUS DEVELOPMENT IS OUR American Express Company in 1986. The Bank is Turkish economy’s driving force, continually striving renamed Koçbank. to consolidate its global position. The Holding is KEY OBJECTIVE. today the 217th largest company in the world. 2000s Koç Holding’s foremost objective is to continue to HONESTY, INTEGRITY AND SUPERIOR create higher added value for all its stakeholders A NEW VISION FOR THE NEW MILLENNIUM and manage all its activities in accordance with BUSINESS ETHICS ARE THE Koç Group enters the new millennium with a new international standards of corporate governance, global vision: “To become one of the world’s customer satisfaction, social responsibility and FOUNDATIONS OF OUR BEHAVIOR. leading companies”. environmental protection principles. THIRD GENERATION ASSUMES COMMAND Rahmi M. Koç turns over the Chairmanship of the 2014 Board of Directors to his eldest son Mustafa V. Koç READING THE SPIRIT OF THE TIME! on April 4, 2003. Rahmi M. Koç becomes Honorary Koç Holding has defined its slogan for 2014 as Chairman of Koç Holding, a post he still continues to “Reading the Spirit of the Time”; throughout its VEHBİ KOÇ hold. 88-year history, it has succeeded in differentiating READING THE SPIRIT OF THE TIME itself from its competitors by reading the trends FOUNDER 2005-2010 accurately at the right time and it has played a key role in many breakthroughs in Turkey, from the LARGE INVESTMENTS IN ENERGY AND FINANCE country’s industrialization to its globalization. Today, While continuing its path of sustainable growth, Koç as Turkey’s largest Group of Companies, it will Group acquires majority stakes in Tüpraş, Turkey’s continue to create value for all its shareholders. largest industrial enterprise and Yapı Kredi Bank, a giant of the Turkish banking sector. Please download the Annual Report’s app to smartphones by reading the This report has been published using recycled QR code next. paper and environment-friendly technologies. OUR STRATEGY MAIN COMPETITIVE AWARDS AND ACHIEVEMENTS ADVANTAGES BE ACTIVE IN THOSE MINIMIZE SECTOR AND MAKE THE MOST DERIVE MAXIMUM SECTORS WHERE GEOGRAPHIC RISKS OUT OF OUR BRAND BENEFITS FROM • WE LEAD IN SECTORS WE CAN CREATE THROUGH A DIVERSIFIED STRENGTHS AND ECONOMIES OF SCALE WITH HIGH GROWTH Identity DIFFERENTIATION AND HAVE A PORTFOLIO STRUCTURE TECHNOLOGICAL BY BEING THE MARKET LEADER POTENTIAL Trade Name Koç Holding A.Ş. COMPETITIVE COMPETENCE OR A CLOSE SECOND IN EVERY Address Nakkaştepe, Azizbey Sokak No:1 Kuzguncuk 34674 Üsküdar / İstanbul Koç Holding continues Koç Holding was named Koç Group remains Four of the top ten ADVANTAGE BUSINESS WE OPERATE • WE CONTROL THE to be the only Turkish as “Most Admired Turkey’s largest industrial companies in the Turkish Trade Registry and Number İstanbul Trade Registry /85714 company on the Company” in the world group. According to the Exporters’ Assembly’s LARGEST DISTRIBUTION in the energy sector in Web Site Address www.koc.com.tr “Fortune Global 500” Istanbul Chamber of ranking of the “Top 1,000 list (the 217th largest Fortune’s 2013 rankings. Industry’s “Turkey’s Top Exporters of Turkey” in EXECUTION POWER RISK MANAGEMENT SUSTAINABLE GROWTH LEADERSHIP NETWORK AND THE Registered Capital Ceiling TL 5,000,000,000 according to the 2012 500 Industrial Enterprises 2012 are Koç Group We combine our strong Our robust balance sheet With the highest R&D expenditures We are leaders in sectors MOST EXTENSIVE financial results). 2012” ranking, five of the companies (1st, 2nd, 5th management philosophy and and diversified portfolio in Turkey, we combine innovation with high growth potential CUSTOMER DATABASE Paid-in Capital TL 2,535,898,050 top ten companies are and 6th). international partnerships structure minimize sectoral with an extensive product range and low penetration levels Koç Group companies. with our superior competitive and geographical risks. We and enhance our competitiveness with the strong brands we IN TURKEY advantages to pursue long-term are focused on efficiency and by offering our customers have created. Disclaimer For further information strategies. sustainable profitability. outstanding service quality. The Board of Directors’ Report, Auditors’ Report, Phone : +90 216 531 0000 • OUR POWERFUL Consolidated Financial Statements and Independent Fax : +90 216 531 0099 BRANDS COMMAND Audit Report regarding the operations and financials E-mail : [email protected] SECTORS SHARE IN COMBINED SALES SHARE IN COMBINED OPERATING PROFIT COMPANIES / INTERNATIONAL PARTNERSHIPS MARKET POSITION STRONG RECOGNITION of the year 2013, included in this Annual Report ENERGY (“Report”), are prepared in accordance with the legal Corporate Communication Koç Holding is one of Koç Holding was listed Koç Family was honored Koç Holding’s “For Refinery Tüpraş(1) Sole & Leader requirements for the Ordinary General Assembly, Oya Ünlü Kızıl, Director only three Turkish among the world’s top with one of the most My Country Project– Fuel Distribution 53% 7% Opet 2nd- 19% which will be held on Wednesday, 2 April 2014 at E-mail : [email protected] companies on the companies by R&D prestigious international Donate Your Status” (1) • WE PROVIDE THE LPG Distribution Aygaz Leader - 29% 4.00pm, at Koç Holding headquarters, Nakkaştepe, Phone : +90 216 531 0381 Boston Consulting investment according awards of its kind, the social media application Power Generation AES Entek / AES Corporation Group’s (BCG) “2013 to the “EU Industrial Andrew Carnegie garnered two awards HIGHEST QUALITY Azizbey Sokak No: 1 Kuzguncuk 34674, Istanbul. Fax : +90 216 343 1537 Natural Gas Aygaz Doğal Gaz BCG 100: Rising R&D Investment Medal of Philanthropy at the Farmaskop Other Akpa, Demir Export SERVICE BEFORE, Stars” list. Scoreboard” for eight for their philanthropic National Health DURING AND AFTER This Report is prepared only to provide information Investor Relations consecutive years contributions to society. Communication Awards: AUTOMOTIVE to the shareholders, and it is not intended to Funda Güngör Akpınar, Coordinator ranking 614th place in The Best Corporate (1) Automotive Ford Otosan / Ford Motor Co. Leader - 25% SALES form the basis of any investment decision. The E-mail : [email protected] 2013. Of the five Turkish Responsibility 20% 25% Tofaş(1) / Fiat Auto S.p.A. companies on the list, Campaign and Passenger Cars Leader - 17% opinions and statements regarding estimated Phone : +90 216 531 0535 two are Koç Group The Best Disability Commercial Vehicles Leader - 47% figures contained within this Report solely reflects Fax : +90 216 531 0099 • WE STAND AS A companies. Awareness Campaign. Farm Tractors TürkTraktör(1) / Case New Holland Leader – 49% the Company management’s views with respect (1) Defense Industry Otokar Leader SYMBOL OF TRUST AND to certain future events; thus the actual results CONSUMER DURABLES ACHIEVEMENT and developments may differ from these estimates White Goods & Consumer Electronics Arçelik(1) Leader depending on the variables and assumptions. Air Conditioner 10% 17% Arçelik LG Klima / LG Electronics Leader Accordingly, neither Koç Group nor its respective • WE HAVE LEADING advisers, directors or employees shall be liable for FINANCE any direct, indirect or consequential loss or damage Koç Holding received “The High Schools “The High “The High Koç Holding won Banking Yapı Kredi Bankası(1) / UniCredit 4th(2), Leader(3) - 21% POSITIONS IN GLOBAL the Corporate Social Compete with Schools Compete Schools Compete the Gold Mixx in the Leasing 11% 49% Yapı Kredi Leasing(1) Leader - 15% suffered by any person as a result of relying on Responsibility Vocations” project with Vocations” with Vocations” Social Marketing, (1) nd MARKETS AND STRONG B-Type Investment Trust Yapı Kredi Yatırım Ortaklığı 2 any statement in, or omission from, this Report, Communication of won the Gold Mixx project garnered project garnered Viral, WOMM Real Estate Investment Trust Yapı Kredi Koray(1) INTERNATIONAL or on any other information or communications in the Year award at award in 2013 firs place in three first place in the category and Bronze Factoring Yapı Kredi Faktoring Leader - 17% the European Digital in Turkey in the categories at the Target Audience - Mixx awards in rd connection with the Report. Brokerage Yapı Kredi Yatırım Menkul Değerler 3 PARTNERSHIPS Communication Social Marketing MediaCat Felis Community Loyalty two categories, nd Asset Management Yapı Kredi Portföy Yönetimi 2 Awards 2012, category at the Awards - Target category of the DP Brand Awareness Consumer Finance KoçFinans Leader All information contained in this Report was believed organized by Berlin- Mixx (Marketing Audience Children Awards held by the Positioning and Viral to be accurate at the time of writing.