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ARÇELİK IS ALWAYS with YOU in the Contents 2020 Annual Report ARÇELİK IS ALWAYS WITH YOU IN THE Contents SUSTAINABILITY AND CORPORATE RESPONSIBILITY GLOBAL ORGANIZATION 4 Almanac 2020 90 Arçelik and Sustainability 184 Global Organization 8 Chairman’s Message 94 In Touch with Business 10 CEO’s Message 100 In Touch with Human Needs 14 Independent Auditor’s Report 112 In Touch with Our Planet Concerning the Annual Report 122 Climate-Related Risks and Opportunities CONSOLIDATED FINANCIAL TABLES SUSTAINABLE GROWTH THE TARGET MARKET; THE GLOBE CORPORATE GOVERNANCE & INDEPENDENT AUDITOR’S REPORT 18 Arçelik in Figures 32 Brands 128 Corporate Responsibility 194 Board Of Directors 2020 20 Five-Year Consolidated 34 Global Operational Network 129 Corporate Governance Principles 199 Management 2020 Financial Review 36 International Markets Compliance Report 202 Agenda 21 Shareholders 48 The Target Market; Turkey 158 Declaration Of Compliance 203 Profit Distribution Proposal 22 Dividends Paid On Sustainability Principles 204 Statement of Independence 23 Share Performance 166 Corporate Governance Compliance Report 208 Affiliated Companies Report 25 Risk Management 174 Corporate Governance 209 Statement of Responsibility INNOVATION Information Form for Financial Statements 210 Statement of Responsibility 56 Innovation for Annual Report 66 New Products 78 Non-Manufacturing Innovative Applications 2 3 About Arçelik Arçelik Annual Report 2020 Almanac 2020 January-February-March April-May-June The white goods plant VoltBek Home Appliances has commenced its th operations in Gujarat. The factory was established in partnership with 5,000 mechanical ventilator All businessess have received Arçelik and Voltas, India’s largest holding company and the principal th TSE COVID-19 Safe Production shareholder of Tata. This achievement represents a milestone toward A ceremony was held to mark the production of the 5,000 domestic Arçelik’s goal of creating a “Beko Road” between Turkey and Asia- and national mechanical ventilator. These ventilators are developed Certificate Pacific. In the first stage, the facility will manufacture refrigerators. by Biosys, and mass produced by Arçelik in cooperation with Aselsan and Baykar under the leadership of the Turkish Ministry of Industry and Arçelik published its 12th Sustainability Report in which it announced its Technology and the Ministry of Health. short, medium, and long term goals toward 2030. Arçelik has been included in the FTSE4Good Index Series of the London Stock Exchange Group for the fourth consecutive time thanks to its Arçelik has received A- in the 2019 Climate Program and B in the 2019 Arçelik has developed the day cycle technology “VitaminZone” by calling successful applications on the environment, management, and ethics. Water Program of the Carbon Disclosure Project (CDP) (the world’s most on its expertise in the blue light technology used in refrigerators. respected environmental initiative with its campaigns against climate Offering the first domestically produced refrigerator to Turkish change) and became one of the highest-ranked Turkish companies. Beko has again became the main sponsor of the Beşiktaş Gymnastics consumers, Arçelik has manufactured its 100 millionth refrigerator in the Club Football Team until the end of the 2022 season. Eskişehir facility. To address the change and uncertainty brought by the pandemic, Arçelik released a new commercial with the message “There is Hope in All Arçelik businesses have received the “TSE COVID-19 Safe Every Breath.” Arçelik organized Turkey’s largest corporate hackathon Production Certificate” by the Turkish Standards Institute in view of the Arçelik has manufactured with “Hack the Normal” to develop and inspire solutions for post-COVID thorough measures and precautions they took in all fields of activity lifestyles and habits. In the online hackathon that attracted more than since the beginning of the pandemic. its 100 millionth 1,000 applications, approximately 300 entrepreneurs from five countries and 34 cities turned their creative ideas into projects. Beko advances its next-generation merchandising movement with its store in Bursa where it prioritizes the customer experience as part of the New 100 Women Dealer project. The first group of students from the Gastronomy and Culinary Arts department have completed their trainings as part of the project run in cooperation with Arçelik’s “The Kitchen”, which offers hands-on cooking classes, and Bolu Abant İzzet Baysal University. The year with awards Beko introduced two new stores to consumers in Edirne and Kırklareli. These concept stores offered many opening promotions and highlighted Beko’s approach to customer experience. Beko Spain won the “2020 Product of the Year” Award for its AutoDose dishwasher and AquaTech washing machine technologies. Seniors First Beko’s first online store was Prioritizing its customers aged 65 and over with the “Seniors First” launched in Russia Arctic Ulmi washing machine plant received the “Innovator of the Year” campaign in the fight against COVID-19, Arçelik called its senior award at the Business Review 2020 Awards. customers by phone or by video call during the Bairam festival. Arçelik Beko donated products to more than 20 countries as part of the “Best managers, dealers, service organizations, and call center and other Team in the World” campaign. Company employees celebrated our senior citizens’ festival and checked on their health. Company employees reached 1,000 customers Beko’s first online store abroad was launched in Russia. through the call center with the slogan “We Are at the Service of Your Life Experience.” Beko Russia won two bronze awards at Silver Mercury with its “Wash Your Excuses Away” campaign. 4 5 About Arçelik Arçelik Annual Report 2020 Almanac 2020 July-August-September October-November-December Becoming carbon neutral Having signed a cooperation agreement with Ziraat Bank, Arçelik blazed another trail and designed the Ultra Hygiene Series, a VakıfBank and Halkbank, Arçelik participated in the Social Life in global production Home Protection Technology, to quickly respond to consumer needs. Support loan application campaign launched by public banks. All Arçelik and Beko dealers in 81 Turkish provinces supported this Arçelik has taken another important step toward combating Beko received a total of six awards, three gold and three bronze, from initiative. climate change and succeeded in becoming carbon neutral in global production with the carbon credit it obtained from its own two different award programs with its sponsorship of Fenerbahçe Men’s Basketball Team and League of Legends European Championship. Beko manufactured Turkey’s largest volume of refrigerators in the project. combi boiler segment. Arçelik launched a new wireless and rechargeable vertical vacuum Ultra Hygiene Series launched Beko has launched freezers with many smart functionalities to cleaner, “Imperium Go.” meet consumer needs. These freezers can be used either as a Beko started a new era in kitchens with built-in cookers produced cooler or as a freezer. the Best Manufacturing with three different color options: white, gray, and black. The products, where flat grills were used for the first time in glass furnaces, appeal to The ventilator produced by Arçelik’s South African company Employer consumers with their innovative designs. Defy was awarded the “Special Award for Pandemic Service” by the Royal Academy of Engineering. The award-winning ventilator Eight entrepreneurs, who have been successful as part of the Arçelik was selected as the “Industry Leader” in the Durable Household was developed by the “Open Ventilator System Initiative”, an Hardware Oriented Start-Up Acceleration Program “BIGG Arçelik Appliances Category for the second time this year in the Dow Jones incubation center established in England by Cambridge University Garage” have won a grant of TL 1.6 million. This program has been Sustainability Index, which evaluates the sustainability performance and supported by Arçelik with Defy and Beko UK companies. The managed by Arçelik in collaboration with TUBITAK since 2018. of the world’s largest companies.Arçelik has been the first and only project’s aim was to equip low-income countries with necessary Turkish industrial company to succeed in entering the Emerging Markets resources to produce these ventilators. Arctic has been named as the Best Manufacturing Employer in the category of the Dow Jones Sustainability Index for four years in a row. Randstad Employer Brand Research 2020. Arçelik and Turkish Coffee Culture and Research Association brought Arctic ranked first among the Top 50 Strong Romanian Brands. all Turkish coffee enthusiasts together on December 5 Turkish Coffee Day in an online meeting with the slogan “We Have Too Many Excuses for a Coffee.” The “Future of Turkish Coffee Meeting,” which was broadcast on Arçelik Retail TV, hosted many industry leaders along with intriguing commentary by Aret Vartanyan, Saffet Emre Tonguç and Cenk Girginol. To meet the needs of consumers during the pandemic, Beko drew inspiration from nature and developed the Active Hygiene series that kill 99.9% of viruses and bacteria on surfaces. Partnership with Hitachi Arçelik signed a partnership agreement with Hitachi GLS, a major player in Southeast Asia, to unite all white-goods related activities of Hitachi outside Japan under one company and to acquire 60% of shares in this BiGG3 Program launched new company. Beko has shown its support to Beşiktaş with Turkey’s first Reels Arçelik, Koç University Entrepreneurship
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