Strategic Analysis of Target Corporation Briana Andreoli Sacred Heart University

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Apr 20th, 1:00 PM - 3:00 PM Strategic Analysis of Target Corporation Briana Andreoli Sacred Heart University

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Andreoli, Briana, "Strategic Analysis of Target Corporation" (2018). Academic Festival. 29. https://digitalcommons.sacredheart.edu/acadfest/2018/all/29

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Target at a Glance Internal Analysis Target Corporation is an upscale discount Porter’s Five Forces Model Resources: retailer that provides high-quality, on-trend • Strong brand recognition and presence merchandise at attractive prices in clean, in the US spacious and guest-friendly stores. • Private label and owned-brand Threat of New Organizational Mission, Vision, Entrants: merchandise Values & Strategic Goals Moderate • Exclusive collaborations with designers Mission: “We make Target our guests’ and brand-name companies preferred shopping destination by delivering • Strong social media presence outstanding value, continuous innovation and • Unique shopping experience and an exceptional guest experience – consistently environment fulfilling our ‘Expect More. Pay Less.’ brand Bargaining Rivalry Among Bargaining Power of Existing Power of promise.” Suppliers: Competitors: Buyers: Low High Moderate Capabilities: Vision: • Expand their departments to effectively • Great shopping: Anytime and anywhere compete against rivals • Leading in design and innovation • Grow their presence and expand on an • More for your money Threat of international scale Substitute • Celebrating diversity and inclusion Products and • Further develop online retail Services: • Community support and engagement capabilities Moderate • A fun and rewarding place to work • Expand to different geographic locations to reach a new market Values: “Target remains committed to its SWOT Analysis • Continue and expand upon the path of legacy of responsible corporate citizenship, sustainability and “green” products ethical business practices, environmental stewardship and generous community support. Strengths Weaknesses Since 1946, Target has given 5 percent of its Business Strategies profit to communities, which today equals •Pricing Strategy •Consumer Confidence millions of dollars a week.” Focus Product Differentiation: •Strong Presence in the US •Financial Performance • Brand image and reputation •Differentiation Through •Limited Visibility in the Strategic Goals: • Product quality Merchandise International Market • Remove artificial flavors, preservatives, and • Service and support colors from all of their owned-brand children’s items by the end of 2018 Diversification: • Achieve ENERGY STAR certification in 80% of Opportunities Threats their buildings by 2020 • Related •Expansion in the US •Expansion by Competitors • Reduce the energy intensity per square foot • Unrelated in their stores by 10% by 2020 •Growth in Private Labels •Rising Labor Costs •Expansion to Internal •E-Commerce Threat to • Add solar rooftop panels to 500 of their Vertical Integration: stores and distribution centers by 2020 Markets Brick and Mortar Outlets • Expand their investment in offsite • Forward renewable energy to complement onsite • Backward renewables by 2020