T HANK YOU TO EVERYONE WHO PARTICIPATED IN THIS SURVEY! YOUR INPUT IS CRITICAL TO THE City of Saginaw WORK WE DO AND WE APPRECIATE YOU!
2019 Eat & Play Survey Results
HOW MANY TIMES PER WEEK WHO DO YOU WANT TO SEE COME TO DO YOU DINE OUT? TOWN? RESTAURANTS RETAILERS 2.2 1. Chili’s Grill & Bar 1. Target Corporation times 2. Olive Garden 2. Academy Sports + Outdoors 3. Chipotle Mexican Grill 3. Hobby Lobby BREAKFAST 4. IHOP 4. H-E-B 5. Dairy Queen Grill & Chill 5. Lowe’s 6. Raising Cane’s Chicken 6. Kohl’s 2.8 7. Panera Bread 7. The Home Depot times 8. Braum’s Ice Cream 8. Ross Stores 9. Texas Roadhouse 9. Sam’s Club LUNCH 10. Jason’s Deli 10. TJ Maxx 11. Cheddar’s Scratch Kitchen 11. Michaels 12. Red Lobster 12. Sprouts Farmers Market 3.0 13. Burger King 13. Ulta Beauty times 14. Outback Steakhouse 14. Marshalls 15. McAlister’s Deli 15. Bath & Body Works DINNER 16. Torchy’s Tacos 16. Half Price Books 17. Chuy’s Tex-Mex 17. Trader Joe’s WHAT TYPE OF RESTAURANTS 18. Fuzzy’s Taco Shop 18. Jo-Ann Stores DO YOU PREFER? 19. Rosa’s Cafe 19. Best Buy 20. Taco Bueno 20. Old Navy
73.75% WHEN SHOPPING OUTSIDE OF SAGINAW, WHAT DO YOU PURCHASE?
ENTERTAINMENT HOME CLOTHING & MEALS FURNISHINGS 8.78% 7.20% 5.79% 4.48% 85% 74% 63%
CAFE FAST FINE SPORTS CASUAL BAR FAMILY FOOD DINING DINING ELECTRONICS SPORTING GROCERY WHERE ARE YOU GOING TO & COMPUTERS GOODS ITEMS SHOP & DINE ? 56% 46% 24%
DID YOU KNOW: ALLIANCE WHAT PERCENTAGE OF YOUR T HE AVERAGE SAGINAW R ESIDENT CURRENTLY 53% SHOPPING IS DONE ONLINE? D RIVES 10-30 MINUTES 46% TO FULFILL THEIR 30% SHOPPING AND DINING SAGINAW NEEDS 13% 16% 25% LAKE WORTH DID YOU KNOW: 20% 31% S AGINAW RESIDENTS ARE OVER 4 TIMES MORE 26% LIKELY TO DO THEIR 15% SHOPPING IN WEST DOWNTOWN THE ALLIANCE REGION AND ALMOST 3 TIMES 10% OF THE TIME THE OF SEVENTH FORT WORTH MORE LIKELY TO DINE TIME THE OF ABOUT 11 - 25% 25% - 11 ABOUT
ABOUT 26 - 50% 50% - 26 ABOUT I DO MOST THERE, AS WELL I DON’T
% 2% SHOP TIME THE OF OF MY 5% SHOPPING ONLINE 10% - 1 ABOUT
% 7% TIME THE OF ONLINE 0% 75% - 51 ABOUT Who Weighed In? City of Saginaw
2019 Eat & Play Survey Results Number Number of of • 73.2% of you said YES to fast casual options Survey Individual • Order at the counter Respondents Comments • Grab a drink TOP 10 • Get on your way! Types of Retail • 30.3% requested major chain restaurants 1. Entertainment 346 2. Grocery Items • Chili’s Grill & Bar (#1 TOP 20 Restaurant!) 1,089 3. Hobbies • Olive Garden 4. Hardware Store • Red Lobster 5. Department Store • 38.1% said, “Give me casual dinning options!” 6. Clothing & Accessories 7. Health / Beauty • Moderately-priced menus 8. Gym / Fitness • Table service provided 9. Pet Store • Low-key atmosphere 10. Home Goods • 19.9% of all requests were for more fast food • Drive through wanted • Speed of service is key • Low cost means inclusion
• 24.3% of requests were for New American food • Braum’s Ice Cream & Dairy Store WE HEAR YOU, SAGINAW! TOP 10 • Dairy Queen Grill & Chill W E ASKED RESPONDENTS TO TELL US WHAT THEY REALLY Restaurant Types • Raising Cane’s Chicken Fingers FEELEEL IN THET H E OPENO P E N COMMENTCOMME N T SECTIONS E C T I ON ANDAND WEW E GOTG O T SOMESOME 1. Casual Dining • 11.7% of you are hungry for cafe & deli fare OUTO U T - OFO F - THIST HIS - WORLDWORLD FEEDBACKF EEDBAC K ! 2. Major Chains • Sandwiches, soups, and salads 3. Fast Casual • Healthy and fresh Y OUO U SAIDS A ID YOY OU U WAW A NT : 4. Health Focused 5. Fast Food • Easy for grab & go lunches 6. Buffet/Cafeteria • 15.6% said, “More fast casual Tex-Mex, please!” 7. Family Style • Think Chipotle Mexican Grill 8. Fine Dining 9. Bar/Pub/Brewery • Or Fuzzy’s Taco Shop 10. Food Truck • Or our personal fav- Torchy’s Tacos • 7.1% said Saginaw needs a solid steakhouse • Texas Roadhouse • Outback Steakhouse • Saltgrass Steak House
• 20.8% of residents want entertainment optionss • Movie theater TOP 10 • Bowling alley Categories of Food • Arcade/billiards 1. New American • 17.0% said Saginaw needs specialty grocery 2. Cafe/Deli • Trader Joe’s 3. Mexican • Sprouts Farmers Market 4. Steakhouse • H-E-B 5. Italian 6. Tex-Mex • 11.1% requested home good & hardware stores 7. American • The Home Depot 8. Southern • Lowe’s 9. New American 10. Seafood • Home Decor & More • 15.9% said hobby shops are on your wishlist • Crafts • Books & games • Sporting goods
What Happens Next?
Survey conducted and responses collected
Data analyzed and most desired types of retailers & restaurants are identified Data will be used to target those stores: • Through meeting with businesses • By sending letters to the TOP 20/20 • At trade shows around the country A ND YO U ALSOA LSO SAIDS A ID NNOO MOREM O RE:
The 2019 Eat & Play Survey is an initiative by the FASTAST FOOD • • • 10%10% City of Saginaw Community & Economic Development Department PAYDAY LENDING • • • 8% GAS STATIONS • • • 7% If you have any questions, please contact CAR WASHES • • • 4% Keith C. Rinehart, Director of Community & NEW GROWTH • • • 2% Economic Development AUTOMOTIVE USES • • • 1% 817-230-0331 ~ [email protected] STORAGE UNITS • • • 1% www.SaginawTx.org