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Business Guide 2014 #&$"#& /,5(,!35-)/,55 ),5."5 /./,O55 3 5 UNITED STATES SWITZERLAND EMPHASIZING SHARED VALUES: AN ECONOMIC SUCCESS STORY ECONOMIC & BUSINESS GUIDE ECONOMIC & BUSINESS GUIDE | 2014 | 2014 5 4 4 3 5, 4 5: 4 35 7 6 5(!!51#."5."5#--/-5) 5."5 /./,C5 "#-5**,)"5#-5*&35,)).5#(5)/,5 ,(O515 )/-5)(5**,#.#)(5n5#(5&&5 ,-5#(51"#"515,5.#0C5"5,-/&.55 #-5#(()0.#05-)&/.#)(-5.)5&)1,ǖ'#--#)(-A5 ,/5,15'.,#&ǖ)(-/'*.#)(A5(5 ,.5-/-.#(550&/C5"#-5#-5 *,#)/-5.)5/-C5 888 3 5 3082_General-Sponsoring_Bulb_210x270_en.indd 1 20.05.14 10:54 3501 colored pencils That is what artists do. They look beyond Everywhere is Art the expected, often fi nding inspiration in surprising places. At UBS, we apply a similar Just look beyond the surface kind of attitude to everything we do. It is through this search for deeper meaning that we are able to discover new and interesting perspectives. These, in turn, allow us to uncover new investment opportunities for our clients. It is in this spirit that we support the Guggenheim UBS MAP Global Art Initiative, a project that aims to identify and support a global network of art, artists and curators. It is just another way of showing that everywhere is, in fact, art. ubs.com/art © UBS 2014. All rights reserved. 11718_Guggenheim_Pencils_EBG_USEmbassy_270x210_1.0.indd 1 16/05/2014 10:51 TH 02100-14 USEmbassySwitzerland_Guide.indd 1 2/14/14 10:04 AM UNITED STATES SWITZERLAND EMPHASIZING SHARED VALUES: AN ECONOMIC SUCCESS STORY EDITORIAL Gruezi mitenand! I am honored to serve as the tific cooperation. Swiss President and Federal United States Ambassador to Switzerland and Councilor Burkhalter’s meetings with Vice Pre- Liechtenstein, countries with whom the United sident Biden in Washington and Secretary of © Embassy of the United States in Switzerland States has so much in common and with whom State Kerry in Davos and Montreux were defi- the bilateral relationships are so strong. nite highlights of this relationship in 2014, and One of my highest priorities is to strengthen our officials continue to work together across the already robust economic ties that unite our the board to promote joint interests and explore countries and I will be a strong advocate, both new areas of cooperation. here in Switzerland and in Washington, D.C. The United States has attracted more foreign for Swiss and American investors and expor- direct investment than any other economy in ters. This economic relationship is already deep the world. Foreign companies employ five per- and diverse. No country has invested more in cent of the U.S. workforce – and 13 percent of Switzerland than the United States, and Swit- the workforce in the manufacturing sector. The zerland – despite a population of less than eight United States has a lucrative and open consumer million – is one of the ten largest foreign direct market of over 310 million Americans, as well investors into the United States. We are also as access via free trade agreements to some 415 top trading partners, in both goods and servi- million more customers for goods and services ces, to the benefit of both of our economies. produced in the United States. Many Swiss and President Obama told the more than 1,300 Liechtenstein companies have profited hand- attendees at the inaugural SelectUSA Invest- somely from access to these immense markets ment Summit in October 2013 that the United by investing in America, and I encourage your States is “open for business,” and we at the U.S. company to consider the advantages, too. Embassy in Bern are here to help demonstrate To this end, I am pleased to announce that the this commitment to our business partners in second SelectUSA Investment Summit will Switzerland and Liechtenstein. The United take place in Washington on March 23-24, States warmly welcomes investments from, 2015. We had a strong Swiss contingent at and the jobs supported by, the many compa- the inaugural event in 2013, and I hope to see nies from Switzerland and Liechtenstein that even more Swiss and Liechtenstein participa- have chosen to operate there. Swiss companies tion at the second Investment Summit, which employ more than 460,000 people in the Uni- promises to be even bigger. Please contact us at ted States and Liechtenstein companies employ [email protected] for additional infor- an additional 3,500. These companies benefit mation on how to register. handsomely from the assets of the U.S. eco- I hope you enjoy this publication and find it nomy, including a well-educated, productive, useful. Please do not hesitate to contact us if innovative, and mobile American workforce. we can be of assistance to you and your com- They also enjoy access to a large domestic mar- pany. We are always looking for new ideas to ket, excellent protection of intellectual pro- promote our relationships with our Swiss and perty, and low energy costs. These companies Liechtenstein partners, and I look forward to take advantage of the world’s best university hearing from you. system, and have spent billions on research and development there. All the best, Of course, the relationship between our coun- tries goes beyond business ties. Our democra- cies share respect for the same core values: the rule of law, human rights, and the importance of free enterprise. Our governments therefore work well together on a variety of political and Suzan G. LeVine economic issues of mutual interest, promoting Ambassador of the United States of bilateral trade, peace and security, and scien- America to Switzerland and Liechtenstein UNITED STATES - SWITZERLAND - 3 ������� ������ ���������� ����� �������. ��’� ��� ��������. Spencer Stuart is one of the world’s leading executive search consulting fi rms. Privately held since 1956, Spencer Stuart applies its extensive knowledge of industries, functions and talent to advise select clients — ranging from major multinationals to emerging companies to nonprofi t organizations — and address their leadership requirements. Through 55 offi ces in 30 countries and a broad range of practice groups, Spencer Stuart consultants focus on senior-level executive search, board director appointments, succession planning and in-depth senior executive management assessments. For more information, contact us at one of the addresses listed below, or visit our website at www.spencerstuart.com. Hottingerstrasse 21 ICC Building, Route de Pré-Bois 20 CH-8032 Zurich Case Postale 1871, Switzerland CH-1215 Geneva t +41 44 257 17 17 Switzerland t +41 22 312 36 38 www.spencerstuart.com DIPLOMACY Interview with Manuel Sager, Ambassador of Switzerland in the United States. © Courtesy of the Embassy Switzerland in United States How would you describe the economic & com- system, does not create any retroactive regula- mercial relationships between Switzerland and tions and does not involve emergency legisla- the United States today? tion. Those were core issues for the Swiss gov- Our bilateral economic relationships are excel- ernment. Banks which cooperate with the U.S. lent, the two economies are closely interlinked authorities have to deliver information about and trade and investment are thriving. Swit- their business relationships concerning U.S. zerland is one of the most significant foreign persons and details on people involved in the investors in the U.S. - the sixth most important U.S. business of the respective banks. However, one last year. The two countries both share a client data (name and account number) can only common belief in entrepreneurship, innovation be provided to the U.S. authorities within the and a free-market economy. scope of administrative assistance procedures Last year Switzerland and the U.S. have agreed based on a valid double taxation agreement. to a solution in the tax dispute. The solution In the medium to long term, the ongoing nego- enables Swiss banks not already involved in a tiations between the European Union and U.S. criminal investigation in the U.S. to finally regarding a Transatlantic Trade and Investment resolve past issues in a clearly defined frame- Partnership could pose a challenge to the Swiss- work. The agreement respects the Swiss legal U.S. economic relationship. A transatlantic free UNITED STATES - SWITZERLAND - 5 Working together toward a cleaner, safer, healthier world From our European headquarters in Switzerland, the work we do touches the lives of people in more than one million locations throughout the world. Ecolab is the global leader in water, hygiene and energy technologies and services. Around the world, businesses in the food, hospitality, healthcare, industrial and energy markets choose our products and services to keep their environments clean and safe, operate effi ciently and achieve sustainability goals. Ecolab - We meet the challenges of an evolving world with expertise and innovation. www.ecolab.com US Embassy Ad_V3.indd 1 07/05/2014 14:25 trade zone could lead to discrimination of Swiss impact on the U.S. economy. Switzerland is companies on the U.S. market. We are there- among the leading direct investors in the U.S. fore following the negotiations closely. The approximately 550 Swiss-owned affili- ates directly support more than 460,000 jobs When looking at the bilateral trade statistics throughout the country, paying their employ- the first time what was your reaction? ees an average annual salary of $100,000 U.S. What strikes me first is the sheer volume of affiliates of Swiss companies are also ranking at trade between the two countries and the fact the top in terms of R&D performed by foreign that both export the same category of products companies in the U.S. to each other. Despite geographic distance, the U.S. are the second most important destina- Were trade relations one of the topics raised tion for Swiss exports after Germany - more in the bilateral meeting in February 2014 important than all other neighboring countries.
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