Smaller Convention Centers Display STR3N6TH In
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CONVENTION CENTERS Smaller Convention Centers Display STR3N6TH in NUM83RSBY SANDI CAIN, news editor 48 November 2014 | Trade Show Executive #68 El Paso Convention & Performing Arts Centers North American venues with IV centers with 100,104 sf. An existing Mexican venue, the Cibeles Convention between 50,000 and 124,999 Center & Social Events in Juarez, which square feet (sf) of prime exhibit off ers 54,896 sf of prime exhibit space, space are abundant throughout was also added to the list. It ranks No. 19 among Mexico’s Tier IV venues. North America with 176 centers Two convention centers on this list falling within the Tier IV designa- last year have moved into higher tiers due to expansions. Th ese include the tion this year. These include 143 Alliant Energy Center in Madison, WI, in the United States, 24 in Mexico which expanded to 390,000 sf of prime space this year and Québec City Conven-n- and nine in Canada. In all, these tion Centre in Canada, which now has 176 centers represent 56% of 134,500 sf of space. Meanwhile, the Dakotas were boom- TRADE SHOW EXECUTIVE SNAPSHOT: all North American convention ing with expansions that give the region centers with at least 50,000 sf more available space. Th e Bismarck Tier IV Smaller Facilities Event Center (formerly the Bismarck of prime exhibit space, according The average (mean) square footage Civic Center), doubled its prime space of prime exhibit space for Tier IV to Trade Show Executive’s World’s to 100,000 sf aft er a major makeover. venues in North America is 79,606. Top Convention Centers (WTCC) Meanwhile, the former Sioux Falls Convention Center, now called the Six facilities best represent the published in June. Denny Sanford PREMIER Center, added average square footage for smaller- 30,000 sf of prime space to bump its total sized venues, with 80,000 square Th e total sf of prime exhibit space at these to 80,400 sf at that South Dakota venue. feet. These facilities include: venues is 14,010,717 sf, up just 1% from All of this points to a continued strong 13,933,713 sf last year. Th e average (mean) demand for venues both small and large El Paso Convention & Performing square feet of these venues, however, as venue managers fi nd creative ways to Arts Centers in El Paso, TX is down (1.0)% to 79,606 sf compared partner with organizers and others to fi ll Fredericksburg Expo & Conference to 80,079 sf a year ago. their available space. Smaller convention Center in Fredericksburg, VA It’s no surprise that convention centers centers typically fi ll space with statewide Gillette Stadium in Foxborough, MA change from year to year, with some meetings, regional trade shows, corporate expanding, some contracting and some events and local events. A strengthened Roberts Centre in Wilmington, OH remodeling to better meet the customer economy has boosted their ability to South Point Hotel & Spa needs. Th is year, existing centers making draw more business from both tradition- in Las Vegas, NV their debut on the list of North American al sectors as well as some new ones. venues with less than 125,000 sf of prime At the Duluth Entertainment Town & Country Resort & Conven- exhibit space are: Convention Center (DECC) in Duluth, tion Center in San Diego, CA No. 27 Dayton Airport Expo Center MN, Director of Sales Sue Ellen Moore in Vandalia, OH with 100,000 sf of prime said that a typical conference there can The median (midpoint) prime exhibit exhibit space and Anaheim’s Disneyland serve anywhere from 200 to 8,000 people. space for Tier IV convention centers Hotel at No. 74, whose exhibition facili- “A group that really thrives here will in North American is 78,250 sf. ties were the only game in town back in be interested in a quality facility, great the early 1970s but now off er 79,000 sf. service and the ability to off er a greener There are 18 convention centers that In addition, the Tucson Expo Center in meeting,” she said. represent the mode exhibit space Tucson, AZ debuts at No. 87 with 72,227 As the No. 1 facility among the Tier for smaller-sized venues in North sf, the McAllen Convention Center in IV convention centers with 120,000 sf of America, with 50,000 sf. McAllen, TX takes its bow with 60,818 prime exhibit space, the DECC has focused sf of space at No. 109, and Oakland Con- on an expanded environmental program The largest Tier IV convention vention Center in Oakland, CA appears and assistance for those uncertain about centers in North America are Duluth as No. 117 on the list with 58,300 sf. specifi c tech needs to help land business. Entertainment Convention Center Baja California Center is a new venue “We are taking incremental, high- in Minnesota and TRADEX/Fraser in Tijuana, which opened in 2013 aft er impact steps to reduce energy use, reuse Valley Trade & Exhibition Centre the publication of the WTCC and now in Abbotsford, BC, each offering ranks second among Mexico’s 24 Tier Continued on page 50 120,000 sf of prime exhibit space. www.TradeShowExecutive.com | November 2014 49 CONVENTION CENTERS Continued from page 49 Tier IV Facilities Convention Centers products and food and recycle much of There are 176 convention centers by Size Classifi cation the waste throughout our facility,” Moore with prime exhibit space ranging from Of the 315 North American convention said. She noted they are simple eff orts that 50,000 sf to 124,999 sf in the U.S., centers with a minimum of 50,000 resonate with guests and the community. Canada and Mexico: square feet of prime exhibit space: While many smaller venues turn to consumer shows and partner with orga- 9% 14% 4% 13% nizers to negotiate multi-year deals for Canada Mexico Tier I Tier II their facilities, there also are other ways Millionaire's Mega to fi ll these Tier IV centers. Club CentersCe Moore noted that convention cities in Minnesota work together as part of an eff ort to lure national business to the state. A group that really thrives here will be interested in a quality 56%% 81% Tier IV 27% facility, great service United Smaller Tier III States Facilities Mid-Sized and the ability to offer a greener meeting. We are Tier I 1,000,000+ sf taking incremental, high- Tier IV smaller convention centers Tier II 350,000 - 999,999 sf located in the U.S. account for impact steps to reduce sf Tier III 125,000 - 349,999 sf 11, 471,732 energy use, reuse products Tier IV 50,000 - 124,999 sf and food and recycle much of the waste throughout % of the North American venues listed in the WTCC directory are centers with less than 125,000 square feet of our facility. prime exhibit space for a total square footage of 14,010,717. Sue Ellen Moore, 20 DIRECTOR OF SALES AT DECC “We’re part of a ‘Meet in Minnesota’ ini- #1 Duluth Entertainment tiative with Explore Minnesota Tourism,” Convention Center (DECC) she said. “Our hope is that if you come to one wonderful area of Minnesota, on your next Midwest rotation you will want to return to another (part of the state).” Th e Dayton Airport Expo Center recently launched a new branding eff ort as “Ohio’s Synergy Center” that combines marketing, hospitality, recreation and event services all under the same umbrella with the Expo Center, according to Leslie Barrow, sales and customer service specialist for the center. In addition, the center is targeting new business with an off er of free exhibit space for new conventions. TSE 50 November 2014 | TradeShowExecutiTrade Show Executiveve – ADVERTORIAL – Palm Beach County managed by Convention Center Prime Exhibit Space 100,000 square feet Number of Breakout Rooms/Total sf 19/21,000 Number of Ballrooms/Total sf 1/22,000 In-house Services:(QYLURQPHQWDOO\IULHQGO\DQGHQHUJ\HIŵFLHQWSUDFWLFHV LQQRYDWLYHFXOLQDU\GHSDUWPHQWFXVWRPL]HGPHQXVODWHVWWHFKQRORJ\ DQGWHOHFRPPXQLFDWLRQVVHFXULW\DQGSHUVRQQHOVHUYLFHVVHOISDUNLQJ YDOHWVHUYLFHVDQGFRPSOLPHQWDU\:L)L New Conv. Center Hilton Hotel OPENING SPRING 2016 1HZ&RQYHQWLRQ&HQWHU+LOWRQ+RWHORSHQLQJ6SULQJ/RFDWHG LQWKHKHDUWRIGRZQWRZQ:HVW3DOP%HDFKWKH3DOP%HDFK&RXQW\ &RQYHQWLRQ&HQWHUSUHVHQWVDVSHFWDFXODUVHWWLQJIRUFRQYHQWLRQV WUDGHVKRZVPHHWLQJVDQGVRFLDOHYHQWV$QDUFKLWHFWXUDO PDVWHUSLHFHZLWKPRGHUQDPHQLWLHVDQGH[SHUWO\WUDLQHGVHUYLFH WHDPVWKHIDFLOLW\IHDWXUHVDVTXDUHIRRWH[KLELWKDOO DVTXDUHIRRWEDOOURRPDQGPHHWLQJURRPVWKDWFDQ DFFRPPRGDWHJURXSVIURPVL[WR0LQXWHVIURP3DOP%HDFK ,QWHUQDWLRQDO$LUSRUW6RXWK)ORULGDőVEHDXWLIXOEHDFKHVDQG3DOP %HDFKőVIDPRXV:RUWK$YHQXHRXUORFDWLRQLVXQVXUSDVVHG Address:2NHHFKREHH%OYG Phone: Sales Contact:0DULD:DONHU PZDONHU#SEFRQYHQWLRQFHQWHUFRP :HVW3DOP%HDFK)/ Fax: 'LUHFWRURI6DOHV 0DUNHWLQJ www.pbconventioncenter.com Rhode Island Convention & Entertainment Complex Prime Exhibit Space 100,000 square feet Number of Breakout Rooms/Total sf 23/37,000 Number of Ballrooms/Total sf 1/20,0000 In-house Services: Two parking garages with a 2,400 vehicle capacity, in-house catering, 10 loading docks, complimentary wireless Internet access in café areas, on-site audio-visual and business services. The Rhode Island Convention & Entertainment Complex stands in the heart of the city, and includes the RI Convention Center (RICC), the Dunkin’ Donuts Center (the Dunk) and the Veterans Memorial Auditorium (VETS). The Complex is located within one mile of 2,200 hotel rooms, and a total of 5,500 rooms are available in the Greater Providence area. Attendees will find a variety of shopping and entertainment options, as well as world-renowned dining within walking distance. A key feature of the RICC is its connection to the Dunk, the area’s premier events arena, the 564-room Omni Providence, and Providence Place Mall. Address: One Sabin Street Phone: (401) 458-6001 Sales Contact: John J. McGinn, [email protected] Providence, RI 02903 Fax: (401) 458-6500 Sr. Director of Sales & Marketing www.riconvention.com www.TradeShowExecutive.com | November 2014 51 CONVENTION CENTERS Tier IV Exhibition Facilities: United States Exhibition Facility Prime Exhibit Space (sf) Location Web Site 1.