Project Overview

Project Type: High-rise residential development

Unit Mix: 2 BR 3BR 4BR Unit Area Gross Area Unit Area Gross Area Unit Area Gross Area

48-50 sqm 48-74 sqm 65 sqm 79.5-109 sqm 72-86 sqm 72-117 sqm

No. of Buildings: One (1) tower with single & double row configuration

No. of Levels: Twenty-two (22) residential storey building with four (4) levels basement parking

No. of Units: Four hundred fifty (450) residential units Location Map

How to get there: 1. From Makati: Take EDSA Northbound lane, and head straight going to . Take Santolan Flyover and turn left to P. Tuazon. Upon reaching N. Domingo then turn left and then turn right to Doña Hemady. Head straight toward E. Rodriguez Avenue. Take a right turn at 12th street. The Amaryllis will be at the corner left side of the road. 2. From : Take Ramon Magsaysay Blvd going towards Araneta Avenue. Make a left to Araneta Ave. going towards E-Rodriguez Ave. Upon reaching E. Rodriguez Ave., turn right and go straight until you reach Gilmore st. Turn right at Gilmore and then left at 12th street, The Amaryllis will be on your left prior reaching E. Rodriguez Ave.. 3. From QC. Circle: Take East Avenue, heading towards EDSA From EDSA Southbound, go towards Timog Avenue and head to Tomas Morato. Head straight to get to E. Rodriguez Avenue, then take a left at Petron. Take the right most lane and take the first street to your right (12th Street) .The Amaryllis will be on your right.

Nearby Broadcast and Commercial Centers

Institution Distance in Km.

ABS-CBN 1.8 GMA 7 2.1 Il Terrazzo Commercial Center 1.4 Waltermart E. Rodriguez 1.5 Puregold E. Rodriguez 2.0 Crossings Q. Avenue 2.0 Araneta Center 2.0 Greenhills Shopping Center 2.4 Eton Centris 3.0 Robinson’s Galleria 3.5 SM Sta. Mesa 3.6 SM North EDSA 5.0 Trinoma 5.0 Nearby Hospitals

Institution Distance in Km.

St. Lukes Medical Center 1.0 National Children’s Hospital 1.3 Cardinal Santos Hospital 2.6 Capitol Medical Center 2.7 East Avenue Medical Center 3.0 Phil. Heart Center 3.2 UST Hospital 4.8 Nearby Schools

Institution Distance in Km.

St. Joseph’s College 1.0 Trinity College 1.2 St. Paul QC 1.6 Xavier School 1.8 Immaculate Concepcion Academy 1.9 St. Mary’s School 2.3 La Salle Greenhills 2.8 UERM 3.4 UST 4.8 Others

Church Distance in Km. St. Paul Apostolate 1.2 Mt. Carmel Parish 1.8 Sports and Recreation Distance in Km. Quezon City Sports Club 0.7 Project Comparables

NO. OF TOTAL LAND SALES RFO BLDGS., PROJECT NAME DEVELOPER LOCATION UNITS AREA LAUNCH DATE NO. OF FOR SALE FLOORS 12th Ave., corner E. 4,764 1 Bldg. 22 THE AMARYLLIS DMCI Homes Rodriguez Sr. Ave., Sept 2011 Dec 2014 450 Sq.m. Floors Quezon City Eugenio Lopez 3,000 Tower 1 2 Bldgs. WIL TOWER MALL VistaLand Dec-09 554 Drive, Quezon City Sq.m. Dec-14 42 Floors MAGNOLIA Aurora Blvd. cor. 20,000 Jun 2014- 4 Bldgs. RESIDENCES Robinsons Land Dona Hermady cor. June-09 793 Sq.m. 15 36-38 Flrs. TOWER A-B N. Domingo Streets Sgt. Esguerra St. SYMPHONY 3,000 Tower 1 2 Bldgs. VistaLand Corner Timog Ave., Sep-07 313 TOWER 1 Sq.m. Dec-11 24 Floors Quezon City MANHATTAN Araneta Center, 4 Bldgs. HEIGHTS TOWERS Megaworld - Jan-09 Dec-14 727 Cubao, Quezon City 30 Floors A&D Skywealth Land Tomas Morato Ave., 3,191 1 Bldg. WINLAND TOWER Jul-08 Dec-12 1,148 Holdings Quezon City Sq.m. 34 Floors Twr 1 CAPITAL TOWERS E. Rodriguez Sr. RFO 3 Bldgs. Federal Land - Oct-06 751 Twr 1-2 Ave., Q.C. Twr 2 38 Floors Dec-13 Dec-11 / PINE CREST BLDG. Vista Residences Aurora Blvd. cor 8,000 3 Bldgs. Jul-09 Apr 760 1-3 Inc. Sq.m. 5-15 Flrs. 2012-13 Competition Scan Overview  The following projects are perceived to be the direct competitors of The Amaryllis (TAM) due to location and comparable product line: a. Wil Tower b. Magnolia Residences c. Symphony Towers d. Manhattan Heights e. Winland Tower Residences f. The Capital Towers  Total open for sale inventory is 17,601 units of which, 56% are already absorbed by the market.  Average take-up of a project in the area is 31 units per month.  High sales take-up were exhibited by My Place, Sun Residences, Will Tower Mall and South Insula.  Remaining inventory for sale is 7,825 units.  Average price per sq.m. in the area is P81,469.  Average price per sq.m. of The Amaryllis is considerably lower than its direct competitors, except for Winland Tower Residences. However, the latter ‘s quality, concept and amenities are inferior compared to The Amaryllis.  Profile of Buyers are Primarily under the 31 to 40 age group (young/growing families, early nesters) 30 years and below (young professionals, start-up families) Under ABC1 socio-eco class  The location and inventory dictated that The Amaryllis will complement the need for a living space by those looking for a bigger unit for end-use among investors, young professionals and growing families.

* Sales Take-up as of Sept. 2010/May 2011 WHO DO WE TALK TO? The characteristics of The Amaryllis’ target market are as follows:

 Buys nice expensive things that are of good value, (i.e. car) but without draining one’s finances, in order to live comfortably  They can conveniently afford frequent travels, fine dining, and quality goods  They are discerning when it comes to spending hard-earned money. Ensures each purchase is durable and give quality value for money  Has good taste and can differentiate an item that is expensive but good value vs. an item that is affordable but substandard  They have high satisfaction level and purchase has to be delightful

PRIMARY TARGET MARKET: UPGRADERS/END-USERS

Demographics Decision makers, young start-up families between 30 to 45 years of age from the BC1 socio-eco class currently thinking of upgrading from New Manila, San Juan and Quezon City. These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined monthly household income of at least Php150,000. They may already have a primary home, needing upgrade or are still renting.

NEEDS/BENEFIT ANALYSIS

Emotional Need Benefit Activities & Experience Link to Product / Amenity Ease of Travel Accessible to the workplace. Get home early and spend more quality Strategic Location Young career-driven couple starting Travel time & traffic are time with your spouse. a family needs to balance life minimized allowing you & Maximize your time by having all your and to nurture their budding your family to spend more needs within reach relationship time together Family Bonding Offers an outdoor and passive Take a dip with the kids in the kiddie and Swimming pools, Gazebos, Young family seeking a balance in relaxation for a more lap pools. Hold meetings or parties roof deck gardens, sky their recreational and leisure balanced life at the multi-function hall. lounge activities Good quality living space Your kids will have emotional Bonding moments is not limited to the Your “Home” and all the As parents, you would like to reassurance corners of your unit but is amenities provide your kids a shelter extended outside your home yet that’s more than just walls still have security and ceilings Safety and Security Exclusivity and low density Be able to concentrate on your work The fully gated property A young couple with children needs ensure a secured enclave knowing that your family is in with 24hr security and a safe place conducive to for your family. good hands CCTV monitoring is rearing well rounded Boosted community Various activities in the community well equipped to individuals developments ensures promote values and personal guarantee your safety. harmony and growth to growth PMO Programs to suit your all interests Value for money A true value-for-money Families are able to still afford travels Affordability and flexible A startup family searching for the purchase that also serves locally and abroad with security payment terms perfect home that would as a long-time investment that the purchase of the property Larger unit spaces allow them the freedom to won’t empty their savings account pursue their other interests Various spaces to grow and activities to and engage in community do building PERSONIFICATION

Mike and Michelle have been married for 8 years now and are blessed with 7 year old Mischka. Mike, a fulfilled business man and Michelle, a successful interior designer, decided to get a place of their own with enough space to nurture the needs of their growing family. Having only one child, the family would like to hone Mischka according to their accustomed way of living – having the right balance of life - leisurely spending quality time with each other, enjoying the resources at home and can conveniently dine out, take trips and shop on occasions. It is important that they be in the center of all activities in order to keep up with the sophisticated and elegant lifestyle to which they have been familiarized. SECONDARY TARGET MARKET: HALF-WAY HOME MARKET/INVESTORS

Demographics: These are families who may already own a primary home or are still living with their parents and would like to consider getting a property that is in the center of the urban activities. They are parents/professionals looking for a half-way home and are also considering buying a property as a second home or future investment.

Needs-Benefit Analysis

Emotional Need Benefit Activities & Experience Link to Product / Amenity Status Recognition This development is located in a Be able to come home early, Strategic Location Your career driven individual location where rejuvenate both your mind and needs a residence which neighboring communities body within the comforts of he can be proud of (sense are part of the old rich your home. of achievement/ symbol guild. of status) Smart Investment A true value-for-money Be able to afford travels locally and Flexible Payment Options Parents searching for the purchase that also serves abroad perfect home for their as a long-time investment. Be able to pursue other interests like grown up children that A great home deal that additional hobbies would allow them the would ensure exclusivity freedom to pursue their and safe community for other interests and their children engage in community building Bliss A secure and exclusive Be at your best always as you can Wall and perimeter fence Have peace of mind while at community assures you of focus on each endeavour you Fire safety systems work, knowing that your a worry-free living enter into CCTV Cameras at strategic kids are safe and secure. locations. 24-hour security with roving personnel.

Life-Work Balance Spend more time with the Feel rejuvenated as soon as you enter Well planned spaces and As an upwardly mobile person family while still the property because of its abundant landscaping. you want to make the maintaining your stark contrast to the structures Amenity areas. most out of your career to trailblazing career outside. Be awed by the grand secure the future of your entrance and lush landscaping family. PERSONIFICATION Dr. Kara Lacaba is a prized new addition to the Pediatric Cardiology team at St. Luke’s Medical Center. Her goal in life is to be able to maintain her socially-active schedule while pursuing her budding career as a doctor. As such, it is imperative that her residence is only a stone’s throw away from her areas of work and play. Growing up as an only child, she has gotten used to the finer things in life, and she counts travelling as one of her greatest pleasures. As a result of her broad exposure even to the best resort locations in the country and around the world, she wants a home that is a reflection of her diverse and colorful experiences while growing up. Because she is looking forward to raising her own family in the near future, she also wants a home that is spacious enough to accommodate her future family. VALUE PROPOSITION STATEMENT The Amaryllis is

A low density Modern Tropical themed enclave in New Manila, Quezon City

that offers verdant landscapes and refreshing water features

for young families with discriminating taste

seeking to live in a secure, exclusive, and serviced condominium village

within reach of the city’s activity and business hubs

in a time of increasing environmental congestion in the city

Reasons To Believe: A Blissful Sanctuary

The Amaryllis is a gated and secured community development that has exclusive amenities and facilities. With 24 hour roving security provided by the Property Management Office and an electrified perimeter fence surrounding the entire community, residents will enjoy living the calm and worry-free lifestyle that they have been used to, and living in comfort is given priority. Reasons to Believe: Signature Living

A lifestyle of sophisticated elegance complemented by the New Manila address completes one’s need for status recognition. Being part of high society, their regular participation in social activities will be sustained as The Amaryllis present areas for socials, interactive and leisure activities. The Amaryllis offers multi- purpose function rooms, a grand lobby, sky lounge, a fitness gym and swimming pool to complement a healthy lifestyle; thematic gardens and roof deck garden with verdant greens that will add beauty to the property and harmonize green living to its residents. Reasons To Believe: Ease of travel

The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of (Tomas Morato, Timog Avenue), the commercial and transit-oriented Cubao- Araneta Center and old Manila and Sta. Mesa gateway. One can reach the intended destination efficiently either by private or public modes of transportation. Given the ideal location, residents may frequent all their places of interest such as malls, restaurants, schools, places of worship, government institutions and other establishments that all are within close proximity to the property. Reasons To Believe: Reliability and Stability courtesy of DMCI Homes brand

A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning nearly 60 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best. Approved Logo

Amaryllis is from the Latin word ‘amarysso’ which means to sparkle. It is commonly used as a symbol for the success won after a struggle and is often given in recognition for a job well done particularly in scholastics, writing and artistic endeavors. Project In Focus: Site Development Plan

Land Area : 4,764 sqm Total Saleable Area : 34,010.50 sqm Density (units/ha) : 944.58 units / ha Amenity Area : 2,347.50 sqm No. of buildings : One (1) High-rise bldg No of units : 450 No. of parking slots : 450

Modern Tropical Theme and Architecture •Modern Tropical architecture refers to the architectural design that is suitable to our country’s climate.

•It aims to take advantage of natural ventilation and lighting combined with modern building materials like glass, concrete and metal.

•It takes advantage of the building’s orientation using the sun and wind path diagram while also protecting the building from said elements.

•It incorporates natural elements like water and greenery thru the use of fountains and planting strips which not only accomplishes the mentioned principles but also add a pleasing environment to the end users.

Project Perspectives Community Shot - Night Building Features Lobby Gated Entrance Garden Atrium Outdoor Amenity Swimming Pool Complex Indoor Amenities Function Hall Gym Other Building Features Sky Park

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Sky Lounge Convenience store Laundry station

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Water station Property Management Office Services

• 24-hour security, with roving personnel • Guarded entrance gate • General maintenance of common areas • Taxi call-in service • Utilities application and payment assistance Typical Floor Plans

Unit Layouts 2 Bedroom – A 57 sqm 2 Bedroom – B 57 sqm 2 Bedroom 59 sqm 3 Bedroom 79.5 sqm 3 Bedroom 85.5 sqm 4 Bedroom 105.5 sqm Turnover Finishes

*for reference only Turnover Finishes

Floor Finishes Living, Dining and Kitchen Ceramic tiles with baseboard Bedrooms Low maintenance resilient flooring with baseboard Maid's Room Ceramic tiles with baseboard Balcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles Wall Finishes Interior Walls Painted finish Toilet Painted plain cement finish above tile Ceiling Finishes Living, Dining and Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Maid's Room Painted plain cement finish Toilet Painted ficem board ceiling Turnover Finishes Specialties Kitchen Area Granite finish kitchen countertop with cabinet system Doors Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Maid's Room Door Wooden door on metal jamb Toilet Door Wooden door with louver on metal jamb Balcony Door Aluminum framed glass panel Windows Windows Aluminum framed glass panel Finishing Hardware Main Door Lockset Lever type keyed lockset Bedroom Lockset Lever type keyed lockset Maids Room Lockset Lever type keyed lockset Toilet Lockset Level type privacy lockset

Toilet and Kitchen Fixtures 48 & 50 sqm 65 sqm 72 sqm 86 sqm Water Closet Top flush, one-piece type Lavatory at Toilet and Bath Under counter type 1 Lavatory at Toilet and Bath Wall-hung with semi- Wall-hung with semi- n/a Under counter type 2 pedestal type pedestal type Kitchen Sink Single Bowl with Drain Board Kitchen Faucet Lever Type Shower Head and Fittings Exposed bath and shower mixer Soap Holder White, Recessed type Price List Summary

Unit Area Gross Area # of LIST Price (As in Pricelist) (sqm, more (sqm, w/ Bal) Unit Type Units / or less) Slots Low High Low High Low High 2 BR Inner 302 48 48 74 3.80Mn 4.79Mn 2 BR Corner 19 50 50 59 4.17Mn 4.67Mn 3 BR Corner 18 65 79.5 5.43Mn 6.84Mn 4 BR Corner 36 72 86 85.5 117 5.94Mn 8.00Mn 4BR Inner 19 72 85.5 5.65Mn 6.39Mn TOTAL 450 PARKING TOTAL 450 12.5 25 12.5 25 570T 1.2Mn Selling Program, Payment Terms, Implementation Guidelines

A. Selling Program Item Date 1. Effectivity of Pricelist September 30, 2011 (Friday) 2. RFO Date December 2014 B. Payment Terms and Discounts for High Rise Building Projects • Minimum down payment of 20% of List Price with discounts and pay terms stated in the Memo # FIN–10–07-001.

C. Implementing Guidelines • Acceptance of reservations by Documentation Group will commence on September 30, 2011 • Checks issued should be payable to “DMCI-PDI”. Selling Program, Payment Terms, Implementation Guidelines

• Unit Reservation Fee is PESOS: Twenty Thousand Only (Php 20,000.00) • Parking Reservation Fee is PESOS: Ten Thousand Only (Php 10,000.00) • Buyers are only allowed to purchase one parking slot per unit reservation on a first- come-first-serve basis as per policy PD-11-08-004 effective August 4, 2011. • Regarding documentation, a buyer may request for a copy of the Master Deed and Unit Plan, subject to company policy and delivery timetable. Sample Computation

COMPUTATION SHEET DATE: 9/16/2011

RESERVATION DATE: 9/16/2011 CLIENT Juan De La Cruz Address: Quezon City

PROJECT: The Amaryllis BUILDING 1 RFO Date: Dec '14 UNIT: No. of Months to RFO: 39 AREA: 48 sqm Unit Type Regular Unit

TERMS 20% dp; 80% 10 years Unit Closing Fees Total DP period LIST PRICE 3,804,000.00 Regular Discount 0% - Net 3,804,000.00 Addtl Discount (Complete docs + PDCs) 2% 76,080.00 Contract Price 3,727,920.00 4% 149,116.80 3,877,036.80

Downpayment 1 20% 745,584.00 Less: Spot Cash Discount 0% - Net Downpayment 1 745,584.00 Less: Reservation Fee 20,000.00 Net Downpayment 1 725,584.00 Payable in 39 month/ 18,604.72 /mo 3,823.51 22,428.23 /mo

Balance 80% 2,982,336.00 Factor 1.737977% Monthly Amortization 120 mos 51,832.31 0 51,832.31 /mo List Price

Min Max *RFO – DEC. 2014

2 BR Inner Php 22,428.23 Php 28,362.50

2 BR Corner Php 24,611.36 Php 27,668.96

3 BR Corner Php 32,222.19 Php 40,731.61

4 BR Corner Php 35,315.98 Php 47,745.39

4 BR Inner Php 33,536.90 Php 37,993.64 Marketing Deliverables

Above the line Deliverables Particulars Delivery Schedule Ideally, to be released as soon as an LTS is available after the soft launch. Full page ads will be executed in Print ad placements To be determined 2 angles: product centric and lifestyle oriented. Ear ads to sustain noise. Below the line Deliverables Particulars Delivery Schedule To announce the upcoming project with an almost 90% accurate data to 1. E-marketing E-leaflets/Digital emailers be used by the sellers for prospecting clients. This can be in the following July 2011 forms: o Digital collaterals i.e. posters, leaflets, emailers o Mobile Marketing To include noise through FB, Twitter, YouTube, Word press and other SNS September 2011 Social Media To create a new webpage for the project where the entire project Corporate Website September 2011 features & details (perspectives/photos) will be presented. PR stories will be developed to cover the important elements of the project: 2. PR September 2011

3. Marketing collateral To come up with a compelling set of marketing collaterals to convey the important details of the project. o Project leaflet September 2011 o Project Flyer October 2011 o Digital Sales kit September 2011 2 sets of booth module systems shall be developed for The Amaryllis and shall be used in the following 4. Mall booth 4th wk September 2011 mall exhibits 5. Scale Models and dollhouses Roving scale model and Sales office scale model: to feature the entire development September 2011 3 dollhouses: to feature the typical unit layouts of the project September 2011 6. Merchandising To create awareness and direct prospective buyers to the site. On-site merchandising o On-site billboard September 2011 o Board-ups September 2011 o Satin flags August 2011 Off-site merchandising o Electronic billboards in Ortigas Ave.; QC CBD areas TBD o Lamp post banners Sept - Oct 2011 o Permanent Directional Signs if possible 1Q2012 o Off-site billboard TBD Sales office o Off-site October 2011 To develop new perspectives for the following areas: SDP, Entrance gate, 7. Visual media Perspectives indoor & outdoor amenities, building façade, landscape, atriums, and September 2011 pool area. Audio-visual presentation & Walkthrough September 2011 Soft launch concept (classroom-o To officially commence the project and generate interest of sellers, 8. Events September 2011 type orientation only) investors, & prospective buyers. o To formalize the joint venture between DMCI homes and Anflocor; to Ground-breaking event September 2011 provide project exposure prior to the launch Boost customer referral/loyalty by supporting photo story contests, community development programs in 9. Referral program TBD QC projects and other upcoming referral program efforts Implemented Efforts Teaser E-leaflets Teaser E-leaflets Teaser E-leaflets Actual Leaflet On-site Merchandising: Satin Flags / Banner On-Site Merchandising: On-Site Billboard On-site Merchandising: Gate Board-up Disclaimer In its continuing desire to improve the project, DMCI Homes reserves the right to change product features, prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are for demonstration purposes only and should not be relied upon as final project plans. Thank You and Happy Selling 