www.sportsmanagement.co.uk @Sportsmag Vol 18 issue 3 2014

GENERATION GAMES WOMEN Delivering the 2012 IN SPORT legacy pledge SPECIAL

MALCOLM McPHAIL EQUAL OPPORTUNITIES Life Leisure CEO on Improving women’s activating the nation standing in sport

RUNNING JUMP COMMUNITY GAMES Parkour is moving indoors Brand awareness through grassroots sport

On the cover: Jo Pavey, 10,000m European champion Building Systems EDITOR'S LETTER

WOMEN (AND GIRLS) IN SPORT

Progress is being made, but much remains to be done to fully engage girls and women in sport. Frankly, if we can't get it right in the west, with the resources we have, then what hope is there for nations where poverty and oppression are rife? We have to keep fighting

n this issue we focus on women in sport, with a cover There are few greater ways for women to celebrate freedom celebrating the amazing Jo Pavey and her inspiring gold and self-determination than through sport and it’s incumbent on medal performance in the 10,000m at the European Athletics all of us to offer girls and women these opportunities. I Championships in Zurich. She powered to the title aged 40 – Yet wee still falling short in fundamental areas: according to the the oldest competitor ever to win in Europe – and only a year after Women’s Sport and Fitness Foundation’s (WSFF) report, Changing giving birth to her second child. It was lump in the throat stuff. the Game for Girls, 51 per cent of girls in the UK are deterred from Athletes like Pavey show what incredible feats women are exercise by their unsatisfactory experiences of school sport. capable of and are a huge inspiration at a time when girls and And the report found it’s not just the overall standard of PE women around the world are increasingly being threatened with that’s discouraging them, it’s the lack of choice: 46 per cent loss of life and liberty and denied the of inactive girls gave up on sport opportunity to fulfil their potential. because they didn’t enjoy those on We kick off our special coverage Around 51 per cent of girls offer at school. WSFF says: "Those on page 40 with a report from are deterred from sport girls who have been let down by Sports Management's Tom Walker school sport grow into young adults on the International Working by their unsatisfactory who see little value in taking part.’’ Group on Women and Sport (IWG) experiences at school So the challenge is clearly laid World Conference, which took out. The social and health benefits place in Helsinki recently. of involving girls in sports which This four-yearly event brings together thought leaders to engage them – which they want to do, not what someone else share best practice. A quick look at its five sub-themes gives thinks they should do – is hugely positive and we must work insights into its purpose and the challenges facing the sports together to find effective ways to make it happen. community if we are to successfully break down gender Part of the solution is opening our minds to what works and barriers. They are: increasing girls’ participation in sport; what really engages girls and women and then being prepared leading the change in sport policy; enhancing female leadership to change and adapt. On page 52 we look into the growth of and coaching; women’s physical activity and wellbeing; and parkour (or freerunning) and discover that up to 25 per cent of promoting sport as a safe haven and bastion of human rights. participants are female – something few people will be aware of, The IWG is working to empower women to get involved at every as this is largely seen as a male-only sport. level – from taking part in community sport to training for elite Sport and the confidence and empowerment it brings, is one events and encouraging more women sports leaders. of the best ways to support women and girls in their battle for At the conference, Johanna Adriaanse, IWC co-chair said, equality around the world, and now is the time to act. “Globally, women’s sport is a very important tool for developing nations. It can empower women not only in physical activity and sport, but also as a vehicle for other sectors of life.’’ Much has Liz Terry, editor been achieved, but there’s still a great deal more work to be done. twitter: @elizterry

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sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 3 WELCOME

INTERVIEW – MALCOLM MCPHAIL ON THE IMPORTANCE OF ENGAGING INACTIVE PEOPLE PAGE 30

CSR – WAYS TO STRENGTHEN YOUR BRAND THROUGH COMMUNITY ACTIVITIES PAGE 56

08 People profiles 30 Interview – Malcolm McPhail 42 Show report – IWG World Conference Nicky Roche, CEO of Tour de France HUB, CEO of Life Leisure on the importance The International Working Group on Women Five Hole for Food's Richard Loat and Nick of tapping into the 87 per cent of the and Sport held its conference in Helsinki in Hounsfield from The Wave, Bristol population who are physically inactive June. Tom Walker reports on the highlights

12 Thought leaders 34 Visiting Brazil 2014 44 Women in sport Alan Shaw, Eric O'Donnell and Dr Aileen Charles Cooke, principal at sports architects Women face a number of barriers in sport – Ionescu-Somers give their views Populous, reports on his experiences at the including participation and leadership. How FIFA World Cup 2014 in Brazil can sport be made more equal? 14 Mike Hall column FaulknerBrowns' sports partner on the need 38 Focus on grassroots football 48 Big data for a positive design dialogue The number of people playing football John Lucas on how sports organisations and is falling. Tom Walker speaks to Football companies can better utilise the huge amount 18 News Foundation CEO Paul Thorogood of data available to inform decision-making

4 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 ISSUE 3 2014 www.sportsmanagement.co.uk @sportsmag

WOMEN IN SPORT – HOW TO ENSURE EQUAL OPPORTUNITIES FOR ALL PAGE 44

PARKOUR – THE ART OF FREERUNNING IS GROWING FAST AND APPEALING TO WOMEN PAGE 52

52 Emerging sports – parkour 66 Protecting children in sport 78 SAPCA Game On As the first indoor, purpose-built parkour The NSPCC’s Child Protection in Sport Unit Charting SAPCA's forthcoming guidelines centre opens in east London, we take a closer has been working with leading sports bodies on MUGAs and how to make the most of look at this thriving sport to raise the bar for protecting young athletes design consultants

56 CSR series – strengthening the brand 70 Fitness in sport – prehab workouts 86 Sport-kit – SALTEX special In the latest in our series on corporate social Sam Murphy on the value of prehabilitation Presenting the highlights and new products responsibility and sport, Kath Hudson looks in preventing injury among elite athletes and on display at the recent IOG Saltex show at at companies which are adding brand value helping sports centres assist members Windsor Racecourse, Berkshire

60 Generation games – a legacy for kids 74 Sport surfaces 90 Sports Mangement diary dates The aim of the London 2012 Olympic Games A look at recently completed pitch projects Listing the most important sports events. was 'inspire a generation'. We look at how the – from Russia's first high-tech natural pitch For more diary details, go to our dedicated promise is being delivered to rejuvenated tennis courts website, leisurediary.com sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 5 the team

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6 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 MORE TO ENJOY... What’s hot in Sports Management’s sister magazines

LEISURE MANAGEMENT HEALTH CLUB MANAGEMENT LEISURE OPPORTUNITIES Q Riding the wave – latest on Q High five Health Promotion Q Center Parcs chief Bristol’s plans for a surfing lake enters UK corporate market forms consultancy Q A sea of red – ceramic artist Q Gut health holds the key Q Fitness First moves to Paul Cummins on his poppy art to broader wellbeing hasten rebrand project Q Focus on active design Q Social media as a training tool Q Legal challenge to Spurs stadium

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sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 7 SPORTS MANAGEMENT PEOPLE

I spent most of the time in the control room watching it all unfold on the TV screens

Nicky Roche, CEO, Tour de France HUB

he Tour de France’s first three DCMS’ permanent secretary, Sue Street, stages in England this summer called and encouraged me to go for it. I The three Le Tour stages in the UK were hailed as the “grandest did and I got it!” attracted an estimated four million T opening in the race’s history”, by At the DCMS, Roche worked closely people to cheer the riders on race director Christian Prudhomme. It with Tessa Jowell and was part of the is estimated that more than four million team that worked on the winning 2012 people packed the sides of roads during London Olympic bid. In 2007, she was really good work to start off, but the the first three days, which saw the riders named a director at the Government work was very siloed. In my experience travel from York to London. Lavishing Olympic Executive (GOE), where Roche the best way to ensure a successful event praise on the public who lined the roads worked closely with all stakeholders – is when everything is done by a group as well as the English organising team, LOCOG, ODA, GLA – and helped shape of people working as a team – when the Tour de France HUB (TdFHUB), the Olympic journey from start to finish. everyone knows what each other does.” Prudhomme says it is a question of “when, Her responsibilities for London 2012 The most rewarding aspect for Roche not if” the Tour returns to British shores. came to an end in March 2013 when the was the public’s reaction to the event. The TdFHUB, a subsidiary of UK Sport, handover to Rio was completed. Soon “I spent most of the time in the control was led by Yorkshire-born Nicky Roche. A after, in August 2013, she was appointed room watching it all unfold on TV screens, keen sports fan, she describes herself as as CEO of TdFHUB. so watching the huge crowds line the having been a “useful club athlete” during Describing her role at the hub, Roche route pretty much from start to finish her teenage years. Roche’s journey to says the biggest challenge was the time was amazing,” she says. lead the TdFHUB demonstrates her available. “With less than a year to go, I She is also proud of the fact that the passion for sport. While working at the came with an incredibly short amount of event was delivered by a dedicated team Home Office as a civil servant in 2004, time for such a big project - especially as - funded by public money. “I’m very she saw the role of director of sport we started pretty much from scratch. chuffed that this was largely delivered advertised in The Sunday Times. “When I arrived the partners – under public sector leadership. The public “I thought it was my ideal job but that particularly the local authorities and the sector really rose to the challenge!” I’d never get it,” Roche recalls. “Until the transport operators – had already done Details: www.letour.fr

8 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 The success of this year’s race means that Le Tour is likely to return to these shores again

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 9 PEOPLE

Bristol has strong links to ground- breaking engineering. The Wave could build on this reputation

Nick Hounsfield

fter receiving planning consent school visits and a small retail space. engineering firsts – the cutting edge in June, The Wave Bristol – a According to co-founder Nick Wavegarden technology seems to have a £6m man-made surfing lake Hounsfield, the idea for The Wave was natural fit with the city. Bristol also offers planned for greenbelt land born over a pint and a curry. “Having seen an opportunity to tap into other areas that A videos of the Wavegarden technology in outside Easter Compton near Bristol – has are important to us, such as getting more been awarded up to £840,000 funding Spain, we felt like it was something that city based children into the water and by The West of England Local Enterprise could appeal to a very large audience making a positive change to the lives of Partnership (LEP). in the UK and rather than waiting for those from the city’s deprived areas.” The project, which is the brainchild someone else to come up with the plan, we It’s hoped the project would be of Nick Hounsfield and Tobin Coles, will formulated a concept, ethos and business completed by 2016. feature a freshwater lagoon which will structure. Before we knew it the project Details: www.the-wave.co.uk use Wavegarden technology from Instant was on its way to becoming reality.” Sport in Spain to generate surfing waves As for the location, the founders saw suitable for beginners and experienced Bristol as a perfect fit. “From Brunel to surfers. The site will also feature a Banksy, Bristol has always been a leader – swimming lake and multifunctional The Wave could build on this burgeoning gardens including an activity garden, reputation,” says Hounsfield. barefoot trails, a sensory garden, a healing “The city has strong links to ground- garden, a culinary garden and herb breaking engineering. From Brunel and gardens. A core facility building will house the SS Great Britain, to Concorde and a cafe, an educational space to support aerospace there is long tradition of

Nick Hounsfield (left) with The Wave co-founder Tobin Coles at the site of the ambitious development

10 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Over the past four years, FHFF has raised in excess of 1 million pounds of food in support of food banks

volunteer-driven, non-profit organisation in Canada is using We want to use the power ice hockey – the country’s Anational game – as a vehicle for social change, and reaching a new and passion of sport to generation of social entrepreneurs. Five Hole for Food (FHFF) is a nation-wide project with a bold, enterprising and inspire micro-activism entrepreneurial approach aimed at helping those most in need. Over the past four years, FHFF has Richard Loat, founder, Five Hole for Food raised in excess of 1 million pounds (454,000kg) of food in support of local food banks across Canada. Armed with national partners, more than 40 the 2010 Games, as it was the great unifier volunteers and an identity borne from for Canada. As a result we set out to social media, FHFF has set out to bring unite hockey fans under a single cause, as communities together. opposed to the different crests on club The organisation is the brainchild of shirts. From there, we started hosting ball Richard Loat, a young entrepreneur who hockey events for people to participate in describes the project’s aim as mobilising and to donate to the local food bank – and the disengaged. “We want to use the the idea has taken off since then.” power and passion of sport to inspire FHFF hosts a national tour across micro-activism which creates a significant Canada each year, which visits 13 cities collective impact,” he says. in 17 days. It also works to support other “Our goal has always been to mobilise communities and food banks who want people, and disrupt typical philanthropic to raise food and funds through the processes in support of charity. At the programme. The activity has since grown moment, this is directed specifically under the umbrella Sport for Food, towards food security, but it’s not limited to include Footy for Food (a football to that in its future development.“ programme) and a soon to be launched The idea of using hockey for social Hoops for Food (a basketball programme). good came to Richard following the 2010 Loat is now planning to take the Sport Olympic Games, held in Vancouver. “There for Food concept global. was a real energy around hockey following Details: www.fiveholeforfood.com sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 11 Spiraling costs of major sporting events

Alan Shaw, managing director of EPIC

This year's Winter Games in Sochi were among the costliest in Olympic history

he cost of hosting are now looking at investing is used for political, economic, Such examples are almost major sporting events between four and 12 times that. image or pride reasons. They endless. To improve the has increased rapidly in ‘Games inflation’ is out do, however, have control over situation, organisers must take recent years and event of control and one negative at least one way to significantly responsibility for indicating T impact is that many potential reduce costs: improve and realistic, essential requirements owners have become eager to control the cost of staging Games hosts are dropping quality-assure the data and and identifying excesses that games. Olympic Games costs out of bid races. Stockholm, information that gets passed aren’t necessary, or perhaps through the past 15 years have Munich, Toronto, St. Moritz, between organizers to reduce even desirable. jumped from the US$2-6bn and more recently Krakow have the significant guesswork that For each event, organisers range (1996-2002) to $10- all pulled out of bidding races future organisers typically face. should target, capture, filter, 18bn (2004-2012). The Beijing citing high costs. Even cities Host cities face an contextualise and validate Games in 2008 (US$40+bn) awarded bids (Hanoi, Asian unfathomable amount of specific data and information and Sochi this year (US$50+bn) Games 2019) are reneging for guesswork relating to the – especially actual usage data have been touted as the similar reasons. scope of services, facilities and for the largest cost-driving costliest in history. So, what can event owners do other operations. As a result, resources and for the key Other major sporting events, to limit costs and help ensure resources are significantly and documents that will reduce such as the Pan American, their brand stays healthy? Push systematically over-scoped guesswork and improve Asian, Commonwealth and harder for temporary venues? for both larger cost-drivers resource forecasting. World University Games cost Simplify the bidding process? (such as space, equipment, Providing future organisers around $150-250m to organise This might help, but event vehicles and people) and with a comprehensive, just over a decade ago. It is owners have little ability to smaller line items (F&B, guided Games-time learning estimated that organisers control costs when their event training, signage and fuel). experience will also help, as will Organizers egregiously over- creating (or revising) minimal plan, commonly adding multiple service level standards and contingencies and buffers resource levels (benchmarks) to even worst-case scenario for future organizers based on requirements. usage from prior events. For example, a host city These ideas alone won’t might pass on to a future resolve all the cost-related host the information that issues, but they are a they provided a 145-space practical way to dramatically ‘permit parking lot’ for a sport reduce guesswork, ensure federation or broadcaster. future organisers are well- What might not get passed informed and enabled to make on is that no more than 20 better decisions, to simplify vehicles used the parking lot at operations and significantly There are now pressures on Olympic hosts to deliver a spectacle any given time. reduce costs.

12 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Games at the FIFA Women's World Cup 2015 in Canada will be played on artificial pitches

A World Cup on artificial turf - step in the right direction?

Eric O'Donnell – managing director of Sports Labs

he FIFA Women’s World Cup will be held in Canada next year. T The plan is to host games on artificial turf – a decision that has angered many of the world’s leading female players. The players have accused FIFA of treating them as guinea pigs and using the tournament as a testing ground to see whether all future competitions could be played on synthetic surfaces. use of synthetic surfaces was artificial turf is gaining leverage maintained in good condition There has been a lively part of Canada’s original bid to is because it opens up many and the amount of use can be debate in the US press on this host the tournament. Also, it possibilities for clubs to make controlled. What shouldn’t be subject, fuelled by the players. is inaccurate to claim that the use of a playing surface for overlooked in this debate is that There’s even been a tacit threat tournament next year would competition, certainty in humans are adaptable. Whether to take legal action against act as some sort of experiment. playing performance and they play on mud, sand or FIFA for alleged ‘discrimination’ Many tournaments at the revenue security. artificial turf, players will against women if the games highest level have already That said, it's unlikely natural modify their approach to the aren’t switched to natural grass. been held – or partially held grass will be completely interaction with the surface. What makes the timing of – on artificial turf. Out of the replaced as the preferred Hosting the games on artificial the furore odd, however, is 50 Scottish League clubs, stadium surface anytime soon. surfaces next year is not a game that the use of artificial turf 14 now use artificial pitches This is because natural surfaces changer – but an evolutionary should come as no surprise. The each week. The reason why at major stadiums can be step in the right direction.

The true legacy of the Brazilian sporting dream

Dr Aileen Ionescu-Somers – director of IMD Global Center for Sustainability

t the start of the of investment in public services the population lives below the new millennium, while Brazil's World Cup is the poverty line, with 4.2 per cent it looked as if most expensive in history. in extreme poverty. there was no There have been The experiences of Athens, A Beijing and South Africa in stopping Brazil's trajectory construction worker deaths, towards prosperity. Hosting threats of strikes and increasing hosting large sporting events the World Cup this year and social discontent. The dream is suggest they may be right. the Olympics in 2016 was not becoming reality because Can Brazil do better? meant to be a reflection of the benefits of these events Probably not, given the location Brazil's role in a new world are almost certainly overstated. and restricted future of the order increasingly shaped by Brazil's GDP is still the seventh stadiums built at an estimated the BRICs. Seven years after largest in the world, but while cost of US$3.6bn. So far – the decision to hold the event the country produced 19 new in Brazil – the case has not in Brazil, however, optimism hundreds of thousands of millionaires every day since been convincing and there is has waned. The country's 6 protesters took to the streets, 2007 according to Forbes, little proof that tourism and per cent GDP growth in 2007 demonstrating their ire against inequality is at its highest investment benefits materialise is a distant memory. In 2013, rising costs, corruption and lack ever. A full 21.4 per cent of when the crowds disperse. sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 13 ARCHITECT'S NOTEBOOK

A DESIGN DIALOGUE Despite local authorities struggling with budget cuts in recent years, there has been a steady stream of new swimming pools being opened. But are good design and quality environments being sacrificed, asks Mike Hall, sports partner at FaulknerBrowns Architects

f the many casualties of the recession, Othere is no doubt that the skill- and resource-base of local authority leisure departments have been severely affected. Despite this, I was pleasantly surprised to see recent figures indicating that the number of new local authority swim- ming pools coming on stream has been steadily increasing over the last eight years, despite the recession. There were 14 new facilities completed last year, although there were steady declines in the education and commercial sectors. These completed pools have been procured through a variety of frameworks and public/private sector initiatives. One of the key drivers, however, remains the

desire for local authorities to reduce and, PIC: ©WWW.SHUTTERSTOCK/DOTSHOCK indeed, where possible, to remove the running cost deficit associated with leisure facilities from the books altogether. In the light of the diminished local authority There has been a steady skill base, there's a real concern that these increase in the number facilities may become involved in a race of public swimming pools to the bottom, without checks, balances and quality of thinking across all aspects of procurement and design. Looking forward, we may see some We may see some of the skill and resource challenges being of the skills and resource challenges addressed by cities and regions aggregating the way new being addressed by cities and regions aggregating the way new facilities are pro- facilities are procured and bundling operational contracts cured and bundling operational contracts into a larger critical mass with associated needs to go hand in hand with efficiency, It'd be good to see more of these sessions economies of scale. The quality of dia- flexibility and cost-effectiveness. integrated into sports seminars, confer- logue and debate across the continuum of One recent initiative is the resurrection ences and so on. There are reasons to be design, build and operate is, however, still of the RIBA Client Forum in the Sports positive about the upward trend of new pretty poor. There also remain outdated and Leisure sector. The Royal Incorpora- facilities. However, the debate on the level preconceptions about the benefits good tion of Architects in Scotland set a strong of design needs to move forward too. design can bring to the process. example with an excellent sporting com- Our collective goal as architects is to ponent to its recent annual conference. Mike Hall, sports partner, FaulknerBrowns produce quality environments that engage While the Client Forum has got off to a Tel: +44(0)191 2683007 people and encourage a healthy lifestyle. slow start, it's an opportunity to engage e: [email protected] To achieve success, a strong social agenda clients and designers with topical issues. w: www.faulknerbrowns.co.uk

14 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Vertex RGF acclaimed by the elite of football

The genius of Vertex RGF lies in its combination of 2 state-of-the-art yarns. ,t features  FielGTurf 2Stimum Àbres tufteG together Zith  slit-Àlm Àbre to create a turf system that combines the best properties of each.

Resilience: Structure: A unique polymer delivers e sruure o e slilm re eeps sndin re seleed or ere o deliver oninued i mes i very lonlsin perormne over ime

Resistance: Durability: e desin o e e duriliy o ere s pimum re mes een proven in numerous i one o e es res ispor ess ville in e indusry

Natural Beauty: Splash Reduction: pimums urved mulirided irillion o e slilm llos desin mes your eld loo lie proper inll enpsulion or nurl rss redued spls lon i inresed plyer omor

Kilmarnock FC Board of Directors: “Having been designated te ia snteti t sie t aena and ing in se atnesi it te bs s as a sena ae and ie nnais ang tes ied is best aed t vide ian it te ve best in snteti t teng

STENHOUSEMUIR FC, Scottish League One NEWTOWN AFC, Welsh Premier

KILMARNOCK FC, Scottish Premiership GERFLOR PROMOTION

FIVE HOURS IS ALL IT TAKES WITH GERFLOR

The University of Huddersfield’s gym area gets a functional flooring boost and a brand new look, in just five hours

n 1992 Huddersfield Polytechnic changed its name to The University of Huddersfield. The writing was on the wall that this centre of learning would indeed surpass all academic ex- Ipectations on both delivery and student environment. In January 2014, the university opened The sports centre is a Student Central, a £22.5m development high volume facility which brought together support services, access to the library, computing facilities, sport and leisure, together with a range of eating and social spaces under one roof. Huddersfield was recently named the Times “WE’RE LOOKING TO EXPAND THE Higher Education University of the Year. FLOORING INTO OTHER AREAS OF This follows on from a highly successful 2013 in which the university was awarded THE FITNESS SUITE” two Queen’s Awards for Enterprise and in 2012 the prestigious Entrepreneurial University of the Year at the Times Higher Education Awards. Today, student numbers have reached over 24,000 with over 130 countries rep- resented on campus. And like most red brick universities the sports and leisure facilities feature very heavily in student life. These sports areas take a hammering and need to be both resilient and functional. The Gerflor brief had to offer a suitable solution for an ‘under rig’ flooring area which was positioned directly underneath the sports centres ‘Technogym Omnia’ system. Chosen for its comfort and safety performance properties Taraflex™ Sport M Evolution (7mm) in Anthracite, Gold and Beige would be the specified product.

Sports areas are now COMFORT AND PERFORMANCE resilient and functional Laurie Nettleton, Sport and Leisure entre manager commented: “Gerflor recently

16 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Gym members have been very impressed with the results and the flexibility the flooring offers

installed a bespoke flooring solution at our sports centre in order to provide protection underneath the functional rig. The floor was fitted in less than five hours and the team were efficient, friendly and professional.” Taraflex™ has been used in every summer Olympics since 1976 and is available in 17 colours and two wood-effect designs. The Sport M Evolution product offers a P1 category shock absorbency 25-35% and meets the EN 14904 Standard for indoor sports surfaces. Taraflex™ is also recog- nised for its durability, safety and comfort without impairing performance. The range offers greater than 45% force reduction, making it unrivalled in the market in terms of comfort for users. Nettleton adds: “Members of the gym Gerflor used its bespoke water cutting, HD printing and line marking service have been very impressed with the Taraflex floor and have welcomed the flexibility that that we’re planning to expand the flooring it provides.” into other areas in our new fitness suite.’ Learn more about Gerfl or solutions, At this recent project, Gerflor was also Taraflex™ meets the EN Standard of ask for a free sample or contact able to utilise its bespoke water cutting, HD 22196 for anti- bacterial activity (E. coli us to speak to a specialist today printing and line marking service. Nettleton - S. aureus - MRSA) (3) returning >99% by calling +44 (0)1926 622 600, says: “Team Hud sports staff are also levels of growth inhibition. It’s treated emailing contractuk@gerfl or.com, impressed and find the markings helpful with Protecsol®, which renders polish or visiting gerfl or.co.uk for the when delivering functional training classes. redundant, has a double density foam latest innovations. I personally love the solution, so much so backing and it’s environmentally friendly. sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 17 NEWS UPDATE

Sports theme park plans for Barcelona stadium

A new theme park is set to open on the site of the Barcelona Olympic Park. Scheduled for a 2015 launch, the 66,000sq m (710,000sq ft) park will be dedicated to sport and will occupy the current Olympic Stadium – the main venue of the 1992 Olympic Games – the Palau Sant Jordi sports hall, the Olympic and Sports Museum Juan Antonio Samaranch and the Bernat Picornell swimming pool. Among 56 activities and attractions are simulators and other forms of interactive digital technology, giving visitors the experience of being elite athletes. Read more: http://lei.sr?a=W9t3H

Dubai could submit a bid as early as next year, if it wishes to host the 2024 Games Dubai to bid for Olympics ‘within next eight years’

Ali Omar, director of Dubai Sports Council, Omar, Dubai’s successful Expo bid – and has stated the emirate is planning to Qatar hosting the 2022 World Cup – has launch a bid to host the Olympic Games raised the profi le of the Gulf region as a “within the next eight years”– possibly destination for major events. targeting the 2024 or 2028 Summer “Qatar’s move put professional sports in Games. Speaking to local media, Omar the whole Gulf Arab region in the focus of said a bid was very much “on the agenda”. the world’s attention,” Omar told Khaleej “Hosting the Olympics is a dream,” he Times. “Further, Dubai winning the bid to said. “We hope to submit such a bid within host Expo 2020 defi nitely brings more The club had been looking for funds to the next eight years, God willing.” world attention to this part of the world.” improve its existing team facilities In November 2013, the United Arab The Dubai bid has already garnered Emirates won the right to host the World support from sports leaders – former IOC Pompey fi rst club to Expo in Dubai in 2020 – the fi rst time president Jacques Rogge and Lord Coe are use crowdfunding the expo will be held in the Middle East, among those to have voiced their approval. North Africa or South Asia. According to Read more: http://lei.sr?a=S4k9X Portsmouth FC has become the fi rst professional football club to successfully complete a crowdfunding facility project, having London 2012 economic legacy worth £14bn raised its target of £250,000 (US$417,000, €311,000). The club The London 2012 Olympic and teamed up with specialist football Paralympic Games have provided the UK fan-funding platform Tifosy to create economy with a trade and industry boost new training facilities. in excess of £14bn. The fi gure comes The proposed new centre will from the second annual update of the sit alongside the club’s new fi rst- Inspired by 2012: The legacy from the team training facility close to the Olympic and Paralympic Games published Portsmouth Roko health club and by the DCMS, the London Mayor and UK enables the club’s youth team Trade and Investments. players to train in the vicinity of Included in the £14.2bn are contract starting regulars. wins for UK businesses and additional Read more: http://lei.sr?a=v2E4G The opening ceremony – an unforgettable sales and new foreign investment. occasion that kicked off the ever best Olympics Read more: http://lei.sr?a=H8V5Y

18 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 NEWS UPDATE

HOK agrees deal to purchase design firm 360 Architecture

Prominent architectural design firm 360 Architecture is to be acquired by fellow practice HOK, with the US-based group looking to expand its footprint in the sports sector. Founded in Kansas City (KC), US, 360 Architecture is known for its award-winning designs of stadiums, ballparks, arenas, recreation and wellness centres, plus mixed-use entertainment districts. The firm has also won competitions to design corporate facilities, commercial office spaces and government-led projects. 360 Architecture has produced designs for the Edmonton’s Rogers Place development “As a global design leader, it’s important for HOK to offer clients design excellence facilities and their design-focused culture 360 has been at the helm of some in sports architecture,” said Patrick and values align with ours. Together, we’ll progressive designs of late, having been MacLeamy, FAIA, HOK chairman and CEO. design the next generation of sports awarded the design contract for two “360 Architecture has created several facilities while serving all types of clients 30,000-seat stadiums in Iraq. of the world’s most innovative sports as one of KC’s largest design firms.” Read more: http://lei.sr?a=h6E5S

ManU bucks stadium tech trends – bans iPads

Manchester United Football Club has moved to ban iPads from the club’s stadium, at a time when many sports clubs are embracing technology as a way of enhancing the matchday experience. The move is presumed to be an attempt to stop fans from infringing on The committee called for a more broadcast rights by recording the action, creative approach to engage girls although it could prove a hindrance for fans arriving straight from work or who PE lessons in England have brought their iPad as entertainment ‘putting girls off sport’ for a long train journey to the match. Read more: http://lei.sr?a=r6N2b Old Trafford, home of Manchester United FC Girls are being put off sport by PE lessons and must be offered more “imaginative” activities – such as dance and cycling – to make sport UK’s largest dedicated Parkour facility expands attractive to them. The findings come from the The UK’s largest dedicated Parkour Women and Sport report by the training facility has quadrupled in size, cross-party House of Commons after North Lanarkshire Council (NLC) culture, media and sport committee, commissioned facilities provider Freemove lead by Conservative MP John to carry out a £100,000 upgrade. Whittingdale. The committee Working in partnership with NLC, expressed concern about the low Freemove started on the site in June and participation rates in sport by the urban sports specialists completed the women and girls and urged a more project by mid-July, with the opening event creative approach to engaging taking place last week (18 July). Parkour women in sport. To read more about is growing in popularity across the UK. To Women in Sport, turn to p. 44. read more about Parkour, turn to p. 52. Read more: http://lei.sr?a=n7A9B The site was extended due to its popularity Read more: http://lei.sr?a=T3A3j sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 19 NEWS UPDATE

London 2012 Paralympics ‘transformed’ attitudes

Nearly 70 per cent of Britons feel attitudes towards disabled people have improved since the London 2012 Paralympic Games. The fi gure comes from the Department for Work and Pensions’ DWP Paralympic data from the ONS Opinions and Lifestyle Survey – a national, cross-sectional survey. The London 2012 Games have also had a direct effect on participation levels in disability sport. Government statistics show that there are now 315,000 more disabled people playing sport regularly than in 2005. Read more: http://lei.sr?a=Q8m8R

North Korea’s Un Guk Kim won Olympic gold at the London 2012 Olympic Games North Korea invests in sport to increase health

North Korea is now turning to sport in to The announcement was made in the raise its image on the international stage buildup for the Incheon-based Asian by targeting international competitions Games, which begin on 19 September. The such as the Olympic Games, while also games – which will see 150 athletes make “increasing labour output and national the trip south – mark a rare appearance defence” by improving its citizens’ for North Korea in South Korea, as the two wellbeing, according to a North Korean countries are still technically at war after An artist’s impression of the stadium sports delegation. the Korean War ended in a truce, rather Speaking at a sports science congress than a peace treaty. Aberdeen stadium in Incheon, South Korea, Yang Song Ho North Korean leader Kim Jong-un has “will be ready for 2017” – part of the delegation and assistant placed an emphasis on sport since his professor at Pyongyang’s Korea University rise to power in 2012, previously hosting Aberdeen Football Club’s new of Physical Education – said North Korea NBA hall of famer Dennis Rodman for an stadium at Loirston Loch is set was working to make sport “an everyday exhibition match. to be built in time for the 2017- concern for the masses.” Read more: http://lei.sr?a=U4J2V 18 season, according to club chair Stewart Milne. Speaking to BBC Scotland, Milne said work to reduce debt was progressing well, helped Report: too few community sports facilities in the UK by good performances on the pitch which earned the team a run in this A cross-party committee of MPs has year’s UEFA Europa League. expressed its concern over the declining Milne has previously said he number of community sports facilities wants the club to be debt-free in the UK. The Culture, Media and Sport before it embarks on relocating Committee said it was concerned that to a new home. Plans originally there are “too few facilities to enable put forward by the club to build a people easily to participate in sport”. 21,000-seat stadium at Loirston The committee recommended a Loch – close to a proposed government review into how local community sports centre at Calder communities can better secure the futures Park – came to nothing. of playing fi elds and facilities and prevent Read more: http://lei.sr?a=N9N8D The committee said it was concerned over the unnecessary closures. number and quality of sporting facilities Read more: http://lei.sr?a=S8f7S

20 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 NEWS UPDATE

Boston United’s £100m mixed-use stadium plans gain initial approval

Non-league football team Boston United’s £100m mixed-use project, which includes a new 5,000-seat community stadium, has gained initial approval from the local council. The scheme, which has already received £5m from the government’s Growth Deal, will include an all-weather 3G pitch for community use, plus educational spaces and conference and banqueting facilities. Facilities will also include a café, education and community spaces, The community stadium will be the centre of a £100m mixed-use development meeting rooms for hire, an all-weather sports pitch and a sports hall. “The planning committee statement. “This is major step forward, The club submitted a planning overwhelmingly supported the application, but we must not get carried away, as there application in May for the Quadrant which I believe is not only significant for are many things that need to fall into development, which will also feature the future of our fantastic football club, place before The Quadrant and the new more than 500 new homes, as well as but also for the town as a whole,” said community stadium become a reality.” retail space and restaurants. Boston United chair David Newton in a Read more: http://lei.sr?a=b8k3B

Emma Boggis named Sport and Recreation Alliance CEO

Emma Boggis will take up the role of CEO David Cameron, deputy head of mission for the Sport and Recreation Alliance and deputy director of social policy and (SRA), replacing interim CEO Sallie Barker. legislation for the Cabinet Office. Prior to her appointment, Boggis was In her role as CEO, Boggis will take non executive director for the British over all responsibilities for delivering and Paralympic Association and head of the shaping the direction of the SRA, aiming to government’s Olympic and Paralympic keep the organisation in the centre of the Legacy Unit. Boggis has also held roles UK sports sector. as private secretary to Prime Minister Read more: http://lei.sr?a=S6h2c Boggis took over the role on 8 September NEWS UPDATE

Sheffi eld to host 2017 National Summer Games

Special Olympics GB has confi rmed its 2017 National Summer Games will be held in Sheffi eld from Monday 7 August to Friday 11 August 2017. Held every four years, the Games is the largest disability sports event in the UK and features nearly 2,000 athletes with intellectual (learning) disabilities, competing across 12 sports. Venues for the Games will include the Sheffi eld Hallam University City Athletics Stadium; Sheffi eld City Trust’s Ponds Forge International Sports Centre; Hillsborough Leisure Centre; Concord Sports Centre; Graves Tennis and Leisure Centre; the English Institute of Sport Sheffi eld and Forge Valley School. A total of 1,250 schools across the country got involved in the action this summer Read more: http://lei.sr?a=e8P3C ASDA challenge activates 60,000 youngsters

Approximately 7,500 trained sports 10-minute drive of their local Asda stores, leaders helped over 61,000 young people as 1,250 schools got involved. run, jump, skip and dance their way to The children tried out a wide variety activity participation this summer as part of different sports, with a focus on of a widespread schools initiative. participation over competition. Sessions Starting back in April, 360 Asda Active ranged from more traditional sports day Sports Days – powered by Sports Leaders fun and games, to taster sessions in UK – were set up throughout Britain, with activities such as archery, Zumba, tennis a majority hosted in areas of deprivation and basketball. Events ranged in size identifi ed by the government’s Index of from 25 to 1,000 participants, but all The facility will be the fi rst of its kind Multiple Deprivation (IMD). shared the common goal of introducing In partnership with Asda Community young people to the benefi ts of leading Dedicated para-sports Life, ukactive and Spirit of 2012, Sports healthy lifestyles through greater physical facility planned for Scots Leaders UK helped organise these activity and better food choices. free events for schools, most within a Read more: http://lei.sr?a=N3b9v Scotland’s fi rst dedicated para- sports facility is to be built at the Sportscotland National Sports Centre Inverclyde in Largs, Ayrshire. Cockroft: disabled children “missing out on sport” The £9m development, the fi rst of its kind anywhere in the UK, will Double Paralympic gold medalist Hannah ensure disabled athletes can train Cockroft has called for more emphasis to at world-class, fully integrated, be placed on providing disabled children multi-sports facilities. As part of the with equal sporting opportunities at school. work, a total of 60 fully adapted, Responding to the fi ndings of a new disability-friendly residential rooms survey from the Youth Sport Trust, Cockroft will be created at the centre. said that ensuring better quality PE is Funding will be provided in its “desperately needed” for young disabled entirety by the government and students in mainstream schools. 73 per Sportscotland. The centre is set to cent of leaders working in disability school be completed in 2016. sport said disabled students in special Read more: http://lei.sr?a=K9Q3Z Hannah Cockroft (second from right) with schools experience higher quality PE. children at a Youth Sport Trust event Read more: http://lei.sr?a=e7r4r

22 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 NEWS UPDATE

New tool launched to demonstrate economic value of sport in England

Sport England has launched a new modelling tool, designed to help local authorities calculate the economic impact of sport on their communities. The Economic value of sport – local model will provide each local authority, county sport partnership and local enterprise partnership area with estimates on sports’ contribution to the local economy in the form of business output and jobs as well as health. Developed by Cambridge Econometrics The model could help steer investment and ensure the right facilities are built in the right places and SQW, the model will provide a “snapshot” of the overall value of sporting events. It will also help assess not playing sport regularly. Guidance on sport in the local area, indicating the the impact of change, showing the effect how to best use the evidence – to help contribution made by businesses and of increasing or reducing the number of protect existing investment and make the services supporting people playing sport people playing sport, for example if new case for new investment in sport – will plus the wider interests in sport – such facilities are built, facilities are closed or also be included. as sports broadcasting or spectating at more marketing is done to attract those Read more: http://lei.sr?a=s4m5j

Prince Harry given Rugby World Cup 2015 role

With only a year to go until England hosts the Rugby World Cup 2015, Prince Harry has been appointed honorary president of England Rugby 2015 – the organising com- mittee delivering the tournament. A keen rugby fan and vice patron of the Rugby Football Union, Prince Harry will A Smash Up! session taking place play an important role in welcoming the 20 nations to Rugby World Cup 2015. “Brave” methods needed The prince is involved in a number of to attract inactive teens sporting initiatives and was instrumental in launching the Invictus Games for injured Sports organisations need to be Read more: http://lei.sr?a=Q8R3K Prince Harry is known to be a keen rugby fan “brave and unconventional” if they are to reach young people who don’t take part in traditional physical education at school. UEFA award for football-based mental health project The claim was made by Badminton England, the sport’s A pioneering project designed to help peo- national governing body, after its ple with mental health problems in the UK own initiative to attract inactive has been recognised as a “shining exam- teens succeeded in getting tens ple of how football can be used to improve of thousands of young people lives” by the Union of European Football playing the sport. The organisation’s Associations (UEFA). Smash Up! initiative has been Coping Through Football uses sport aimed at those 13-16-year-olds who as a means of improving physical health, wouldn’t normally take part in sport. increasing self-esteem and enhancing The branded sessions include social skills of people with mental health music and playlists, no dress codes problem – by offering football sessions in and no formal coaching. Certifi cate presentation with John Hollins a safe and welcoming environment. Read more: http://lei.sr?a=u9S6j (centre), former Chelsea FC legend Read more: http://lei.sr?a=f9z3h sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 23 NEWS UPDATE

Glasgow 2014 kit distributed to boost grassroots sport

More than £600,000 worth of sports equipment, used at the Glasgow 2014 Commonwealth Games, will be distributed across Scotland as part of legacy plans to help the country’s grassroots sport. More than £200,000 worth of equipment will be given to sport governing bodies, with another £200,000 going directly to clubs and facilities. Separately, £200,000 of weightlifting and powerlifting equipment will go to the sportscotland Institute of Sport to upgrade and replace existing items. Kit distributed to grassroots will range from hockey sticks and balls to larger, technical equipment Stewart Harris, CEO of sportscotland, said: “Glasgow 2014 provided “From balls and whistles, to the larger providing more opportunities for people sportscotland a fantastic opportunity to and more technical items of equipment of all ages and abilities in communities accelerate our plans towards developing which are available, all will have a positive across the country, and the Games a world-class sporting system at all impact on the communities which receive equipment will play a part in this process.” levels, which we have seized. them. Sportscotland is committed to Read more: http://lei.sr?a=A4q8B

Sony to launch new batch of tennis wearable tech

Tennis enthusiasts could soon get the chance to record metrics and data from recent performances to help improve their game, with Sony preparing to launch its attachable Smart Tennis Sensor next year. The device is planned to retail at US$200 (€152, £121) and will give players the chance to record data Bristol Rovers fan – known as Gas monitoring swing and serve by attaching Heads – are being urged to get active it to their rackets, with the findings transferred to an app available on either Club in push to get Android or iOS smartphones. football fans more active Read more: http://lei.sr?a=G4p5U Players will be able to collect and analyse data English football club Bristol Rovers wants to help its fans emulate the fitness of its players, through Revealed: why consumers stop using fitness apps an innovative community initiative which sees supporters swap half- New research, examining why as many as time pies for weekly exercise. one in three people ditch fitness trackers The club’s charity – the Bristol shortly after buying them, has found that Rovers Community Trust – has better education of the benefits is key to launched a new Fans4Life project ensuring continued use. designed to improve the health The report, from research firm IDC and wellbeing of nearby residents, Health Insights, showed that trackers will using an exercise and education only be effective – and remain in use – if programme. Although open to all, the user is fully aware of what data the the course is specifically aimed at tracker will provide and how this can be males who are not comfortable with used to change behaviour and achieve traditional weight loss classes. Wearables are only effective if the user is fully health goals. Read more: http://lei.sr?a=r3M2G aware of what data the tracker will provide Read more: http://lei.sr?a=Q4w3n

24 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014

NEWS UPDATE

Nike creates the world’s first full-size LED basketball court

Nike has unveiled the world’s first LED basketball court in Shanghai, China, a facility that has been created for basketball star Kobe Bryant to help train young players in Shanghai as part of Nike’s RISE campaign. The court – dubbed the ‘House of Mamba’ – features all over LED flooring; bringing graphics, video and real-time player tracking to training. Using motion sensors to enable tracking and interactive visualisations, players will be trained and challenged using circuits set by Bryant The full-size LED court will be able to produce almost any graphic or overlay on its surface and the innovative new technology. ‘House of Mamba’ can display almost players and display personal performance players improve their performance and anything, from bespoke virtual training statistics. Nike’s RISE campaign has skills, culminating with three young programmes to classic court markings set out to get children in China heavily individuals competing in the Nike World and customised court overlays. It can also involved in basketball – held over several Basketball Festival in Spain. respond instantly to mistakes made by different stages, the aim is to help young Read more: http://lei.sr?a=W2N8E

Innovative concept for diving complex revealed

Bulgarian designer Kristian Terziev has designed a new diving centre-cum-public space to showcase diving to the world. Called ‘The Art of Diving,’ the centre will be located in the Bulgarian coastal city of Tsarevo and is a space to reflect on the themes of water sports. Football fans will be able to relive As a working diving centre close to the Mario Götze’s extra-time goal sea, the project allows divers to benefit from high end technology such as easily- Pioneering 360 film to accessible scuba suit areas and slimline debut at FIFA’s museum changing facilities. Read more: http://lei.sr?a=v2x9A The centre will be located in coastal Bulgaria The 2014 FIFA World Cup final has been filmed using a pioneering 360° Ultra HD camera – and the spectacular footage will debut Coventry agrees deal to return to the Ricoh Arena in FIFA’s recently approved World Football Museum, opening in 2016. English Football League One club Coventry The entire game will be relayed City has made a return to the Ricoh Arena, for visitors in a 360 degree viewing agreeing a two-year deal to return to the experience with an Ultra HD ground after playing a full season of home OmniCam developed by scientists. games at Sixfields in Northampton. The equipment used a panoramic The Sky Blues had been forced to leave shooting technique meaning the the Ricoh in 2013, following a long-running game can be watched on the 360° row over rent with stadium owners Arena or 180° screens of panoramic Coventry (ACL). ACL was owed unpaid rent cinemas – creating an illusion that of more than £1m by the club dating back the viewer is sitting in the stadium to early 2012 – an issue that has now watching the match in person. been resolved following negotiations. Read more: http://lei.sr?a=c4d7Q The club returned to the Ricoh after a year away Read more: http://lei.sr?a=S9m4k

26 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Visit us on stand W500 at LIW 2014

LifeFitness.co.uk | 01353 666017

© 2014 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation. NEWS UPDATE

High court challenge means Spurs could spend season away from home

Premier League football club Tottenham Hotspur may be forced to play a season away from home thanks to a legal wrangle over the club’s new stadium development. Plans for the £400m (US$644m, E498m) 58,000-seat stadium, being built next to Tottenham’s current home of White Hart Lane, have been challenged at the High Court by the owners of the Archway Sheet Metal Works company – located adjacent to the existing stadium – because of a compulsory purchase order of land being approved in July. The high court challenge, relating to a business property adjacent to the stadium, will cause delays In a statement. the club said: “We have revised its construction programme in start at the beginning of a season in order thought to be a likely temporary venue order to take the shortest possible time to comply with Premier League rules.” Other options include rotating between to construct. This now therefore involves The club went on to say it was Wembley, the Olympic Stadium and the club moving away from the Lane during “undertaking due diligence on alternative Stadium mk, depending on the fixture. construction for a period of one season, to stadium options,” with Milton Keynes Read more: http://lei.sr?a=c4P3N

Cycling in UK “more popular than ever”

Cycling in the UK is more popular than ever, with a 14 per cent increase in bike sales over the last five years causing the market to grow from £639m in 2008 to £754m in 2014, according to market research firm Mintel. In the year that saw Yorkshire host the Murray is one of the members behind start of the Tour de France, participation plans for the mixed-use development has grown across the country with 35 per cent of adults describing themselves as Blow for Judy Murray’s cyclists and a further 31 per cent say they tennis and golf hub plans would consider cycling in the future. Read more: http://lei.sr?a=z9m3M 45 per cent of Londoners are frequent cyclists A development group led by ten- nis coach Judy Murray, mother of star Andy Murray, has been dealt a blow after a prominent member Wearable tech to detect illegal bowling actions of Stirling Council’s planning office said that it could not support plans The International Cricket Council (ICC) for the creation of the Park of Keir is looking to continue research in part- sporting hub in Scotland. nership with an Australian developer to Led by Murray and the King produce a reliable wearable sensor that Group, the project is also backed can detect illegal bowling actions. by her son Andy and former Ryder Working with developers in Australia, Cup captain Colin Montgomerie, as the ICC is hoping that its wearable device well as members of the sporting will be able to detect an illegal action dur- community, including the Lawn ing match situations. Tennis Association, the Professional International cricket has seen a num- Golfers Association (PGA) and ber of cases where bowlers have been Tennis Scotland. deemed to ‘chuck’ the ball Read more: http://lei.sr?a=z2z5u The device would alert umpires of illegal actions Read more: http://lei.sr?a=c9C8G

28 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 SPORTS SURFACE TESTING AND CONSULTANCY

Sports Labs is an independent Professional Services Company and operates a Consultancy Practice and Internationally Accredited Sports Surface Laboratory.

Expertise The scope of the services is very broad and detailed services can be viewed on our web site The Company prides itself in providing however the headline services encompass: excellence in both sectors. The Consultancy • Feasibility studies/Geotechnical Engineering practice specialises in the design, procurement, • Consultancy/Site Investigations tendering and project management of new or • Budget/Cost Plans/ refurbished sports facilities such as artifi cial • Planning Applications pitches and athletics tracks. While the • Authoring Specifi cations independent sports surfaces testing laboratory • Production of CAD drawings specialises in the testing of sports surfaces • Preparing Tender Documentation and products to Global Governing Body • Tender Evaluation requirements such as FIFA, IRB, FIH and IAAF. • Project Management/Contract Supervision Why use Sports Labs • Bespoke Testing We understand it is big decision you are making Testing and Certifi cation of facilities Sports Labs employing an independent Consultant to assist has one of the best sports surfaces specifi c you with a project. If you do not have the time or testing laboratories in the Europe and as such is CONTACT US expertise, Sports Labs Ltd offer a special turnkey able to carry out a diverse range of tests to assess Tel: 0845 602 6354 design and advisory service to support clients whether the constituent materials or surface or and groups through the whole process, from systems meets the UK, International or Global Email: [email protected] the site feasibility studies to technical drawings, Standards and/or requirements. Typically, artifi cial Web: www.sportslabs.co.uk from grant aid to contract supervision. This turf and track systems can be assessed for www.twitter.com/SPORTSLABSLTD takes the pressure off committee members who compliance with IRB, FIH, IAAF or FIFA standards. are invariably volunteers because we take full Sports Labs are happy to discuss any aspect of www.facebook.com/pages/sports-labs-Ltd responsibility for the contract to steer a Client a project with you and can provide information, through the complexities of what can be an which will kick-start the process, which will lead Sports Labs Ltd, 12 Nasmyth Court, onerous process. you on the road to a successful project. Livingston EH54 5EG

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sportsmanagement.co.uk issue 32 2014 © Cybertrek 2014 2951 INTERVIEW MALCOLM MCPHAIL

The CEO of Life Leisure talks to Kate Cracknell about his successful actiLife programme and how it's spawned the new actiSport initiative

hat we've done at Stockport proves “ that tapping into the 87 per cent of people who are physically inactiveW can be commercially viable,” says Malcolm McPhail, CEO of Life Leisure – a not for profit social enterprise that runs 16 sports and leisure centres. The former British Counties Champion runner and PE teacher is referring to the transformation he and his Life Leisure team have overseen at Avondale Leisure Centre in Stockport. Five years ago, the ageing centre had just 500 members and the site was losing £170,000 a year. McPhail, already frustrated by the public health commissioners' failure to recognise the importance of getting people more active, was keen to try a completely new approach. Avondale was to become a test bed. “The centre was earmarked for closure and it was the last throw of the dice,” says McPhail. "So we invested £250k and decided to do the complete opposite of what has been done in this industry." He and his team came up with the concept of a local ‘health hub’. The physical environment was changed: mirrors removed, partition walls brought in to offer privacy, bariatric chairs introduced and an AlterG anti- gravity treadmill acquired to help larger individuals exercise. The programming was overhauled, with new schedules introduced utilising the pool for water- based activities and classes such as Legs Bums Tums given prime-time slots. “You could say Avondale is more of a self-help centre than a health club” McPhail explains. “We take inactive people and talk about discipline, because that’s what they need if they want to change their behaviour. We make them aware what Malcolm McPhail set they’re doing is an important change in out the concept of their lives. For us to be successful, we need actiLife in 2009 to educate – we can’t just tell people to go on a treadmill and run for three minutes,

30 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 we need to tell them why they need to run people need to do to get healthy is to walk. or walk and what the benefits are.” Walking football (above) is among the Walking isn’t enough, but it is the first step activities offered under actiSport, a on the journey to health and fitness.” WINNING FORM sports-specific programme following A total of 300 participants were The results have been nothing short of on from actiLife (below) recruited onto the ‘pre-membership’ remarkable. Membership at Avondale scheme via a range of channels, including is now up to 1,500 and the centre is GP referrals and links with the local housing on-track to turn a profit next year. The association and job centre. Running over rapid increase in the number of members a period of 12 months – actiLife was one has been largely down to the centre being of the interventions monitored in the able to attract people from the 87 per year-long ukactive Research Institute study cent of the public who were previously of 2012 – the results were impressive: physically inactive. As a result of its 33 per cent of participants reported a achievements, the concept has tapped decrease in weight and blood pressure, 75 into new funding streams and it’s now held per cent reported being more active, and up as a best practice example within the 90 per cent said they would recommend borough and beyond. the programme to a friend. Most important At the heart of the Avondale experiment of all, they all felt more aware of their was a pilot scheme known as actiLife – activity levels and more confident about essentially a ‘back to activity’ scheme that taking responsibility for their own activity targeted local residents who were either and weight in the future. overweight or felt too intimidated to use “You can’t expect these people to a gym. It was designed to start people off come straight to the gym,” McPhail adds. by getting them walking, with a specially- “You need an industrial-sized concept or designed walking programme and team intervention that just gets them interested members dedicated to leading sessions. in physical activity more broadly.” McPhail explains: “Public health departments have confused the public by TEMPLATE FOR SPORT giving conflicting messages in the past, not According to McPhail, the model is to mention campaigns suggesting that all something that could be replicated by any sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 31 INTERVIEW

McPhail (above) introduced anti-gravity equipment (right) to help attract larger individuals to engage in ºexercise operator in the country, whether public or private sector. The model can also be made to work using sport. Life Leisure itself is now looking to mirror the success of actiLife in a new pilot, actiSport, which takes the same walking-based approach but as a re-entry point into sport rather than gym-based activity. Supported with new funding from Sport England, it’s currently also offered through Avondale, which has introduced sessions such as walking football as a way to bridge the gap between inactivity and full-blown sport for sedentary people. “One of the things that came through the consultations we did with individuals Sport and recreation has lost a lot of ground to health and through actiLife was that sport was at the heart of what they wanted to do," says fitness, so the fitness market has gained at the expense of McPhail. "Sport and recreation has lost a sport. The actiSport programme will redress this balance lot of ground to health and fitness, a lot of people who were playing five-a-side and badminton have come round to the broadening the reach of his centres. He 400m and the 400m hurdles. Sport gave thinking that there is greater benefits by may now be a CEO who has successfully me the discipline and focus to be able to using their energy in health and fitness. So grown his business from a turnover of make my life what I wanted it to be. the health and fitness market to a certain £3.5m when he joined in 2007 to £11.5m in “So now I’m in a position where I can extent has gained at the expense of the 2013, but his childhood was a tough one. make a difference, although it sounds a sport and recreation market.” “I came from a single parent family, I cliché, that’s what I want to do. I don’t want Going forward, the aim is for the full spent some time in care, my father was to just provide sport and fitness only for package – the actiLife and actiSport an alcoholic, I used to stand in free school the people who can afford it. I also want to programmes, new software being meal queues being identified as poor and give opportunities to people like myself. developed to support them, and advice different from everyone else. “In any case, at some point everybody on the physical offering – to be made "When I questioned this, I was always in the sector has to get sick and tired of available to other Life Leisure sites, as well told ‘that’s just the way it is’, and I fighting over the same people – the same as to new contracts beyond Stockport. developed a hatred for that statement 13 per cent. In a way I’m now glad the The decision is yet to be made if this will even as a child. Even today, it drives me to budget operators came along and forced be offered on a franchise basis or as a challenge tradition and conventionalism. us to rethink our model, because they can commissionable package. For me, ‘that’s the way it is’ isn’t have the fit, healthy 16- to 25-year-olds. acceptable as an answer to anything. Their arrival has forced me into making PERSONAL JOURNEY Fortunately for me, I was also a reasonable steps to go after the other percentage of Besides the commercial rationale, McPhail athlete: I was British Counties Champion the population, the silent majority, and I’m also has a very personal reason for and held numerous Scottish titles at over the moon about it.” ●

32 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 www.tigerturf.com/uk MAJOR EVENTS

Fans inside the 58,170-capacity Mineirão stadium in Belo Horizonte - the venue for the infamous Brazil v. Germany (1-7) game FRONT ROW SEAT Charles Cooke, associate principal at sports architects Populous put down his tools and travelled to Brazil this summer to experience the World Cup from a fan’s perspective. Now back in London he reflects on the tournament, the atmosphere and the management of the event and its facilities

y dad and I have been OPENING MATCH with helicopters hovering overhead talking about going to a Brazil shuts down when the “seleção” monitoring any small protests that took World Cup for a number plays and fans pile into the bars. Arriving place at the beginning of the tournament. of years. Brazil, with its in Belo Horizonte, the pre-match build-up In short, the atmosphere was electric. reputation as the soul of was well underway. The Brazilians like to We squeezed into a local bar and, being Mfootball, was an opportunity too good to make a din in the run-up to a Brazil game the first of the overseas fans to arrive, miss. We spent two years planning the and use anything at their disposal – car our flag was soon out. By the time we trip. The itinerary was determined by the horns, whistles, any type of airhorns headed home, most of the bar had been tickets we could secure in the FIFA ballot that can be blown, fire crackers and photographed by the St George cross. and via the Football Association (FA), fireworks. The streets had military police where supporters have to earn the right and army personnel on every corner, MATCHDAY to purchase tickets through support of The new rapid bus transport route from the the England team over time. city to Pampulha – the district where the In the end, we were incredibly lucky stadium is located – was only partly built by to get tickets for five group matches, the time the first match kicked off. Special including two of England’s fixtures and buses ran from the city centre to the Brazil’s Round of 16 game. Five of the stadium; not from the central bus station matches were in Belo Horizonte and one or a local landmark but from a seemingly in Sao Paulo. Sadly our trip did not include random street – this is Brazil after all! a visit to Arena das Dunas in Natal, Some fans worked out the local bus which was designed by my colleagues services, plenty paid for a cab, other fans at Populous. By the time we returned got accommodation close to the stadium home, we’d flown 17,200 miles and met (and complained there was no nightlife). In hundreds of international football fans the end, 57,174 people managed to get to The carnival atmosphere outside the arena and even more welcoming Brazilians. the matches by one means or another.

34 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Arena das Dunas in Natal – designed by Populous and inspired by the region's famous sand dunes

FUTURE DESIGNS FOR WORLD CUP STADIUMS SHOULD CONSIDER ALLOWING FANS TO STAND – THE DANCING AND CELEBRATING ADDED TO THE ATMOSPHERE

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 35 MAJOR EVENTS

FANS The stadium is home to two Attending a World Cup match of Brazil’s most successful when you are not affiliated football teams, Cruzeiro and to either team is incredibly Atletico Mineiro, so it will be enjoyable. You have no need well used after the World Cup. to worry about the result and In Belo, the rivalry between you can party with both sets of the two sets of fans is intense. supporters. We chose to tackle During quieter moments in our first game, Columbia the stadium, a Cruzeiro song versus Greece, as England would start up – followed by fans, with shirt, cap and flags. booing and a rival Atletico It took 90 minutes to walk chant. It was like having four from the bus stop to the sets of fans inside the ground. stadium due to the number The Mineirao is the first The buildings surrounding the lake designed by Oscar Niemeyer of times we were stopped for stadium in the world to be photographs. We loved it! The fully powered by solar energy. interaction with other fans is something playing pitch was lowered and the It also collects and uses vast quantities special that you will only experience at surrounding running track was removed. of rainwater and makes use of the a football tournament. We had a similar The seating bowl is shallow and spread nearby lake for cooling. Interestingly, experience at Belgium v Algeria. For over two continuous tiers. You can see the impressive eco-friendly solutions the Argentina v Iran game we went everyone in the stadium and the sightlines have been designed to be very subtle. ‘undercover’ as Brazilian supporters and are good everywhere except around the There's no 'green bling’ – in fact no visible backed Iran. The Iranians fed off the lateral gangways which are frequented by evidence at all of any of the admirable support they were getting due to the South ice cream and popcorn sellers. It works measures in place. American rivalry. Iran were unlucky to have well for Mexican waves and roars with Another astute step was to introduce been beaten by a Lionel Messi wonder goal. noise during moments of excitement. strong, reusable plastic cups – rather than The upper concourses are limited in size weak, single-use ones – branded with the MINEIRAO, BELO HORIZONTE by the extent of the original façade - this match details. This reduced waste, as it The Mineirao stadium was built in 1965 made them tight and after the first match encouraged fans to take the cups home. and was refurbished for the World Cup we avoided them at half time. In fact people collected them, with many by BCMF architects. The building is The Mineirao has a wonderful setting fans fishing discarded ones out of bins. protected which prevented it from being near a huge artificial lake that was demolished. The bones of the building are commissioned in the 1940s by then PUBLIC ORDER a simple and elegant concrete structure. Mayor Juscelino Kubitschek. The new We saw very little disorder during our To that a new, lightweight steel and neighbourhood was landscaped by Brazilian time in Brazil. The authorities had a big fabric roof and a new podium structure architect Robert Burle Marx with the security presence outside the stadiums were added to accommodate FIFA’s surrounding buildings designed by another and were available to move into the programme requirements. The stadium's famed Brazilian – Oscar Niemeyer. stadium when required.

About the author Charles Cooke is an associate principal at sports architects Populous. Populous has 30 years’ experience in sports stadia and arenas, and has designed stadia for three FIFA World Cups. It also designed the Fisht Olympic Stadium in Sochi - the venue for this year’s Winter Olympics and a future host to FIFA World Cup matches in 2018. Charles is a passionate football fan and as well as England, follows Portsmouth FC. He is currently working on football projects for Manchester City and Southend United and secretly planning his next sabbatical for Euro 2016 in France. Charles (in cap on right holding the England flag) and his dad with other fans

36 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 The entrance to the Mineirão stadium – the familiar branding of the World Cup was omnipresent

THE PLASTIC CUPS, BRANDED WITH THE MATCH DETAILS, BECAME COLLECTABLES THAT PEOPLE TOOK HOME RATHER THAN DISCARD

In Sao Paulo we had FA tickets for the finals. Instead, Brazil played Columbia. market under the Museu de Arte de Sao Uruguay match, so we were sitting with Our travel arrangements were already in Paulo building, which was designed by all the other England fans. The tier above place and we hoped we might still be able Lina Bo Bardi. Walking around the market us was a temporary addition for the World to buy tickets. As it turned out, because felt just like a regular Sunday. Cup and some fans preferred to stand Brazil were in the quarter final, interest Sao Paulo is just such a big city it was at the front of the lower tier rather than in the match was huge and tickets – if impossible for every part of it to be occupy their seats in the upper tier. you could find one – were trading for affected by the World Cup and Avenue We noticed at several matches that thousands of dollars. Instead we recreated Paulista was full of flaneurs and cyclists fans often stood. This is something future England v Brazil on the beach, invited by as usual, who were benefitting from the organisers could consider in terms of the locals to take part in five-a-side in the freedom of the bank-sponsored traffic stadium design. Being able to stand, dance 32C heat. Back heels and volley’s being lane closure. Come Monday (the day and celebrate added to the atmosphere the only acceptable way of scoring a goal! after the final), the German team had and carnival nature but should not be at been crowned World Champions and the the expense of fans who want to sit. It THE FINAL incessant traffic was again roaring down should be safe standing rather than the After a brief stop in Rio – just long Sao Paulo’s inner city dual carriageways uncontrolled movement of fans that we enough to sample the magnificent views as life got back to normal. witnessed in Sao Paulo. of Rio from Sugar Loaf Mountain and So was it the best ever World Cup? the bohemia of Lapa – we started our Perhaps. What I’ll remember most were DREAM QUARTER FINAL departure by setting ourselves up in Sao the people we met – the fans and most of Had England managed to qualify for it, Paulo to watch the final. Sunday is also all the smiling and welcoming Brazilians they would have met Brazil in the quarter market day and there's a great antiques who made it such a special experience. ● sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 37 Grassroots

TURF WARS

Poor facilities and badly maintained pitches are being blamed for steep falls in the number of people playing football in England. What can be done to save the beautiful game?

hen Sport England during the same period the total number maintenance spend has made this a announced earlier this of people playing some form of sport at very difficult time for clubs seeking year that it was cutting least once a week increased by 1.4 million to complete their fixtures and for grassroots funding for – from 13.9 to 15.3 million. individual players to value and enjoy football, it did so with a The FA’s general secretary Alex Horne regular football. This challenge – to Wblunt message to the sport’s governing responded to the funding cut by saying ensure a much better provision of quality body, the Football Association (FA). Taking that falls in participation were to be affordable grassroots facilities – is one we away £1.6m from the amateur game, Sport blamed on the poor state of facilities – are determined to address.” England CEO Jennie Price said the FA Horne also pointed out that, although needed to “change its grassroots strategy” disappointing, the £1.6m reduction in Sport after failing to arrest a sharp decline in the FOOTBALL FOUNDATION England funding represented a fraction of number of people playing the sport. While the funding the FA ploughs into grassroots. football wasn’t the only sport to have its The UK’s largest sports charity was He said the cuts would not deter the FA’s grassroots funding cut by Sport England, set up in 2000 by the FA, the Pre- “extensive financial commitment” to the the poor state of the country’s most mier League and government. Since grassroots of the game of which the Sport popular team sport ignited widespread 2000 FF has awarded £500m worth England funding was “only one element”. debate over the state of the national sport. of grants and has attracted a further “It’s naturally disappointing to learn £600m of partnership funding to- that Sport England is cutting its funding NOT PLAYING THE GAME wards improving the grassroots. to football especially at a time when The cut, like each funding decision made by the challenges faced by the grassroots Sport England, was linked to participation of our game are so acute,” Horne said. levels. These make uncomfortable reading made worse by cuts in local government “We continue to maintain investments for the FA. Over the past six years, there budgets and inclement weather over the of £1m-a-week into grassroots football. has been a 9 per cent decrease in the past two winters. “Grassroots football is We believe this continued commitment number of adults (16-year-olds and over) played during winter on facilities almost – which in the last year has seen growth playing football at least once a week – exclusively owned and maintained by local of 1,300 new youth teams formed from 2.14 million in October 2007 to authorities,” Horne says. and playing football – will enable us to 1.83 million in October 2013. What makes “A combination of severe weather, transition more young players into adult these figures particularly worrying is that increased pitch hire costs and reduced football over the next four years.”

38 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Since its launch in 2000, the Football Foundation has channelled £1.1bn into improving grassroots facilities

More than a third of the people who no longer play 11-a-side football say they would return to the game if facilities and pitches were better

RECURRING ISSUES by encouraging football centres and playing is lost if they find the facilities The decline in grassroots participation clubs to introduce a new, informal kick- lacking – and this is where the sport is not a new problem and the FA has about format for people. The scheme also faces its largest battle. Having adequate been proactive in its attempts to buck offered an online database for people to facilities should be the minimum standard the trend. When the number of people find a centre offering the sessions closest for any sport, yet it seems that football playing regularly fell between 2007 and to them. The target was to get 150,000 has a particular problem with being able to 2011, the FA responded by launching the more people playing football for at least provide them. Just Play initiative – which was designed 30 minutes a week by 2013. In a recent survey by Sky Sports, more to attract people of all abilities and By December 2013 the scheme had than a third (37 per cent) of respondents especially those who haven’t played in a enlisted 200 football facilities to take who no longer played 11-a-side football said while. The idea was to organise informal part and had secured a sponsorship deal better pitches and facilities would entice sessions without the need to commit to with confectionery giant Mars. While the them back. Perhaps more tellingly, when playing for a club or organisation. figures show it attracted players back to asked what the single biggest problem The move made sense, as studies the game, it failed, however, to halt the facing the future of the grassroots game looking at the reasons for people overall decline. Sport England figures was, nearly half (44 per cent) cited the abandoning football had identified busy reveal that rather than gaining a further poor state of facilities/pitches. lifestyles and less leisure time (including 150,000 grassroots players between 2011 The FA is acutely aware of the problem working at weekends), a decline in the and 2013, football as a sport lost a further and has poured a significant amount of number of club volunteers and a loss of 177,300 players. resources into tackling the problem. In its referees as major factors. Put simply, most recent facilities strategy, covering people have less time to play football and FACILITIES STRATEGY the years 2013 to 2016, the FA announced even those who find time, might struggle While initiatives such as Just Play might an ambitious target of redeveloping 3,000 to find a club to accommodate them. Just convince people to give football another natural pitches across England, building Play was designed to arrest the decline chance, the opportunity to keep them 100 artificial pitches and developing sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 39 GRASSROOTS

Paul Thorogood, CEO of the Football Foundation

"If we install a 3G pitch and supplement it with floodlights, To take part in official we can guarantee we'll get 85 of usage hours a week" competitions, racers need to be classified accordingly to ensure fair and balanced racing 150 all-weather surfaces. Central to state,” says Paul Thorogood, CEO of the the delivery of the strategy will be the Football Foundation. “The financial crisis, UK’s largest sport charity, the Football which put pressure on local authority Foundation, which was set up in 2000 budgets, has made things worse over the by the FA, the Premier League and the past four years. Running leisure facilities government. and football pitches is costly and we’ve Funded jointly by the three partners, seen that some councils aren’t caring for the foundation has over the past 14 years – or even mowing – their grass pitches allocated and overseen more than £1bn anymore, rather they're relying on club is on providing facilities that will boost worth of investment in 12,000 facilities volunteers to do it. It is our job, with our participation and rejuvenate communities, across England. Thanks to the foundation’s partners, to help ease those pressures by especially in underprivileged areas. strategic performance indicators (SPIs) providing better facilities.” “We unashamedly focus at least 40 the impact of the investment can be per cent of our investment in the most accurately assessed. The SPIs show that SUSTAINABLE INVESTMENTS deprived areas in the country,” Thorogood on average, participation has increased The foundation is tasked with directing says. “We’ve already built a reputation of by 9 per cent at facilities which have £30m into grassroots sport each year being able to identify where the greatest received Football Foundation funding. The under the Premier League and the FA need is to drive participation levels and message is clear: having better facilities Facilities Fund. It uses the money to where to provide improved facilities that does attract people to the game. leverage even more partnership funding, also improve communities.” “It’s no secret that grassroots facilities which then goes towards building new and He adds that for a project or facility to in this country are in a pretty woeful redeveloping existing facilities. The focus qualify for funding, it has to show clear and concrete plans on how the grant would be used to get more people playing the sport. THE MONEY GAME most exciting talent. Sport England’s “There’s little point investing and creating £1.6m cut on grassroots funding is the a facility if there's no demand for it. We The plight of grassroots football equivalent of five-and-a-half weeks’ keep tabs all the way through the year in England is in stark contrast with work for England and Manchester on every single facility we’ve invested in the success of the English Premier United captain Wayne Rooney (who for 25 years to make sure they're actually League (EPL). While the amateur game earns a reported £300,000 a week). doing what they're supposed to be doing.” struggles, the EPL has strengthened This hasn’t gone unnoticed and a While the foundation provides the its hold as the world’s richest and most campaign, Save Grassroots Football initial grant, its strategy is also to ensure powerful football competition in history. (SGF) has called for the EPL to re-invest the facilities it invests in become self- In the summer transfer window of more into the amateur game. SGF is sustainable in the future. For Thorogood, 2014, the 20 EPL clubs spent a total calling for 7 per cent of EPL broadcast this is particularly important in the of £840m on recruiting and making revenues to be directed into grassroots. current economic climate. millionaires of some of the world’s Details: www.savegrassroots.co.uk “It's one thing providing the capital funding, but these days the cost of

40 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 make the best 11-A-SIDE 9V9

The Foundation is increasingly investing in 3G artificial surfaces running and maintaining the facilities is WHO'S RESPONSIBLE MINI SOCCER often not being picked up by the local For Thorogood the future of grassroots authorities,” Thorogood says. “When we boils down to one question – who's back a project, we need to make sure responsible for providing sport as part of the facility not only meets the need of the health of the nation? the local community, but that there’s “Football is by far the largest sport in a business plan that includes ideas on this country and still dominates in terms driving revenue.” of interest and participation,” he says. “But Crucial for revenue generating if you go to the continent – to France, activities is that the facility is open to Germany or Belgium – you’ll find that it's 5-A-SIDE business as often and as long as possible. mandatory in those countries for local This increasingly means investing in authorities to provide the kind of facilities artificial turf and floodlighting. For that are supplied by us (The Football Foun- Thorogood, artificial surfaces are a must dation). So not only do councils have to at grassroots level. provide them through the local taxes, but “We're moving towards investing in 3G they have to maintain them. artificial pitches,” he says. “The reason “Driving through France or Belgium, we have a heavy focus on 3G pitches you’ll see that every single village has is because, even the most perfectly a perfectly manicured grass pitch or a manicured and maintained grass pitch will 3G pitch, accompanied by a stand or a FUTSAL only give you four to five hours of usage clubhouse because the local authority is a week before it begins to deteriorate. mandated under the federal government to And as we know, hardly any of community provide that to the community. grass pitches are perfectly maintained. “Unfortunately in the UK that's not the “If we install a 3G pitch and supplement case. If a local authority’s budget is cut it is it with floodlights, we can pretty much often leisure and sport that suffer first. And guarantee the club or operator gets until that changes, all we can do really is 85 hours of usage a week out of it – no make sure that whatever money comes our matter what the weather.” way, it is used as effectively possible.” ● 01502 710039 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 markharrod.com CONFERENCE REPORT WOMEN IN SPORT SPECIAL

The Sport Without Fear session at the conference, moderated by Lydia la Rivière Zijdel (centre), tackled the issue of sport as a human right LEADING THE CHANGE

The sixth IWG World Conference on Women and Sport was held in Helsinki this summer. Tom Walker reports on the highlights

record number delegates laws and regulations introduced since 1994. travelled to Helsinki, Finland IWG The new declaration was supported by a for the sixth International comprehensive progress report – entitled Working Group on Women Launched in 1994 IWG has served as From Brighton to Helsinki – intended and Sport (IWG) World a platform to give a voice for women as a source of inspiration for policy and AConference on Women and Sport in June and girls across the globe. Through an decision-makers who are working to 2014. Nearly 900 sports administrators, active network of decision-makers, advance the status of (and opportunities researchers, government ministers and politicians, researchers, educators for) girls and women in sport. other sports leaders from 100 countries and students, coaches, athletes and Raija Mattila, co-chair of this year’s attended the event, held under the banner volunteers, the voices of women and conference, said: “The conference allowed of “Lead the Change - Be the Change”. girls have been shared at parliaments, us to explore the latest knowledge The four-day conference offered more conferences and seminars. Since its regarding gender equality in sport and than 50 sessions, presentations, seminars launch and first World Conference to review the impact of the 20-year- and workshops – each exploring the topic in Brighton in 1994, more than 400 old Brighton Declaration. I’d encourage of gender equality in sport through theory, organizations have signed the Brighton everyone to use the results of the progress policy and practice. Held every four years, Declaration, which aims to engage report, which also provides examples of the 2014 conference programme was organizations to commit towards a initiatives that have been undertaken by put together under five ‘sub-themes’: more equal sporting world. Brighton Declaration signatories to further increasing girls’ participation in sport; empower women.” leading the change in sport policy; enhancing female leadership and coaching; adopted at the first IWG Conference A SOCIAL OCCASION women’s physical activity and wellbeing; in 1994. Despite its standing within the As well as the 900 delegates, the sessions and promoting sport as a safe haven and international sport movement – a total were streamed live on the internet, bastion of human rights. of 419 organisations have signed the attracting thousands of viewers around declaration – it was felt that significant the world. Social media played a major PROGRESS REPORT developments in the international policy role at the conference too, with the A further theme of the conference was landscape during the last 20 years twitter hashtag #IWGHelsinki being to encourage decisive measures and firm demanded an “update” to the document. used throughout the four days – and commitments from delegates to increase The document will now be known as the managing to trend globally during the gender equality in sport. One of these Brighton Plus Helsinki Declaration and is opening ceremony. For those wanting was the amendments made to the original designed to take into account and benefit to view keynote sessions, the archive Brighton Declaration on Women and Sport, from all national and international charters, can be accessed through IWG’s youtube

42 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Delegates from the 2018 conference host country Botswana took over the stage on the final day

channel (youtube.com/user/ equality to sport. IWGWomenSportNetwork). “Globally, women’s sport Johanna Adriaanse, IWC can be a very important co-chair, said the event tool for developing nations. was a success not only It can empower women in terms of the number, not only in physical activity but also the quality of and sport but it can be high profile delegates it also used as a vehicle for attracted. For the first other sectors in life,” she time ever, the presidents says. “IWG aims to activate of both the International women and empower them Olympic Committee and to get involved at every the International Paralympic level of sport – from taking Committee – Thomas Bach part at grassroots level to The conference attracted nearly 900 delegates – an all-time record and Sir Philip Craven – were encouraging more women present in person, while FIFA leaders of sport.” president Sepp Blatter made an appearance She adds that great progress has been via a video feed. IWG Conferences made in recent years – and mentions the “The number of people attending the 1994: Brighton, UK London 2012 Olympics as a major step in conference was the highest we’ve ever 1998: Windhoek, Namibia the right direction. The London Games had,” Adriaanse commments. “We were also 2002: Montreal, Canada were the most gender-equal in history, with very happy with the partnerships that we 2006: Kumamoto, Japan every single participating nation having established and the vibe of the conference 2010: Sydney, Australia female competitors for the very first time. was great. There was a real inspirational 2014: Helsinki, Finland Furthermore, 40 per cent of all athletes atmosphere throughout the week. What 2018: Gaborone, Botswana were women – a record for the Games. we wanted to provide was an uplifting For Raija Mattila the progress is experience for the delegates and I think we encouraging, but still remains as progress. were successful in doing that.” second time that the event will be held in “A significant amount of valuable work has Africa and is a sign of how the international been done,” she says. “But more work is CONTINUED WORK movement for women in sport is continuing required before we can say that we have The next IWG World Conference is to be to grow. According to Adriaanse, IWG has created a sporting world that treats women held in Botswana in 2018. Marking the a crucial role in the process of bringing and men, girls and boys as equals.” ● sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 43 SPECIAL POPULATIONS

WOMEN IN SPORT SPECIAL EOUAL OPPORTUNITIES? Around 80 per cent of the UK's women do not meet the government's targets for physical activity, while only 7 per cent of all sports media coverage is devoted to women's sport. Something needs to change

TOM WALKER, MANAGING EDITOR, SPORTS MANAGEMENT MAGAZINE

here remain stark differences in the attitudes towards women’s sport. between men’s sport and To change these cultural and traditional women’s sport. At the elite level, patterns takes a lot of time and effort – you women’s sport gains much less won’t be able to change those overnight.” sponsorship and media coverage, Twhile prize money is also lower. At the GRASSROOTS grassroots level, participation by women is The stereotype that sport is a masculine significantly lower than by men. activity can lead to women’s sport Gender inequality can also be found being treated as an afterthought. This within the corridors of power – a look at attitude can have a devastating effect on the many international sports federations participation, particularly among young reveals that, on average, only 15 per girls, if their initial experiences of sport cent of board members are women. The are negative. There is evidence to show International Olympic Committee, the that young girls are being put off sport torch bearer for all sport, has an executive due to a poor standard of school sport. Dr. Johanna Adriaanse, senior lecturer in board of 15 members – only four of According to the Women’s Sport and Sport Management at the University of them are women. Even worse is FIFA, Fitness Foundation’s (WSFF) Changing the Technology, Sydney in Australia the governing body for the world’s most Game for Girls report, 51 per cent of girls in popular team sport, football. It has an the UK have been deterred from physical executive committee of 24 people, but activity by their experiences of school only one female (Burundi's Lydia Nsekera). sport and physical education. “While some barriers for women’s For Adriaanse, getting sport right at participation and leadership in sport vary grassroots is crucial. “In more developed from country to country – such as those nations, a key way to encourage relating to a lack of facilities, for example participation is providing good physical – there are also barriers that are global education at schools – that is where you and can be found in most nations,” says lay the foundations for sport to become Johanna Adriaanse, senior lecturer at the part of people’s lives,” she says. “This is University of Technology Sydney, Australia particularly important with young girls, and a leading academic on women in as they are less likely to take part and get sport and gender equality. “One of these involved in unstructured sports outside universal barriers is gender stereotyping – school – such as skateboarding or games of the perception that sport is only for men. football in the park among friends.” This stems from history. Not so long ago, It is not just the overall standard of PE sport was pretty much entirely played by that is letting down girls – it's the lack of Anita White, founder of the Anita White men, organised by men and watched by choice offered to girls. WSFF’s figures Foundation at University of Chichester men. The influence of this can still be seen show that 46 per cent of inactive girls said

44 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Girl Power

Sport England’s research shows that the main things motivating women to play sport are: Q the opportunity to take part with friends Q a non-competitive atmosphere Q girls-only sessions Q the support of family Q links between sport-provider and trusted partners such as faith groups Q availability of childcare Q flexible timing Q safe and comfortable environments

they gave up on sport due to not liking the activities they got to do during PE lessons at school. Those girls who have been let down by school sport grow into young adults who see little value in taking part. According to Dr. Anita White, founder of the Anita White Foundation and a pioneer in the international women and sport movement, the lack of choice is a crucial issue – especially when it comes to sport and leisure centres. “There needs to be better understanding and awareness of women as consumers,” White says. “It has to be about what girls want. It comes down to good service practice – facility operators and clubs need Girls who have positive experiences of sport go on to do sports throughout their lives to look after their consumers, their market, ©WWW.SHUTTERSTOCK/DOTSHOCK PIC: and say: ‘why aren't we attracting women?’. For White, facilities and those who they reaching all of their potential “Lack of facilities is a huge barrier manage them are in a key position to markets – and if not, why not? How in Israel,” says Michal Cafrey, chair of ensure that women are offered activities are they presenting themselves? What Athena – Israel’s National Council for the that fit in with their lifestyles – just as programmes do they have?” Advancement of Women in Sport. “We men are. “When it comes to facilities, you simply don’t have enough.” need to take women into account in the GLOBAL ISSUES To solve the problem, in 2010 the Israeli design, development and management of There are many countries in which women government launched the Sports Facilities the spaces,” White says. “With the modern face an even higher number of barriers to Programme 2020 – a funding initiative sports centres we have in the UK, I see taking part in sport and physical activities. that looks to spend NIS5.5bn (US$1.5bn, the management being the key issue. Are Cultural norms, traditions, beliefs and €1.2bn, £900m) over a decade on building there, for example, enough people who are social practices which class women as hundreds of sports facilities, principally willing, knowledgeable and able to deliver somehow inferior or weaker to men for young people. Cafery says what's sports for women and girls? contribute towards putting up obstacles encouraging is that the emphasis will be “I’d urge leisure managers and sports for millions of women across Africa, Asia, on creating spaces that will considerably centre staff to evaluate their offering south America and the Middle East. extend the hours available to play sport. through a gender lense. What facilities Although an increasing number of “Programme 2020 will involve installing do they have? Who is using them? Who moderate and developed countries are artificial playing surfaces and also add is managing them? Are they reaching emerging from these regions, investment floodlights to pitches – which means that all the women they could reach? Are in facilities often lags behind demand. all the new facilities will be available later sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 45 SPECIAL POPULATIONS

into the night.” she says. “This will be of choice to offer every girl something great help to women and girls, as one The success of rugby they want to do; or if it’s a member of an of the main obstacles is the huge gap in international federation of sport, making the hours that are allocated to men and While female participation in rugby has sure that the competition structure is women – most premium time slots are traditionally been low among women, right so there's development of the game preserved for men’s sport.” a comparatively large proportion of and more women are participating in the Like White, Cafery is keen to make sure women attend rugby games. The Rugby sport in more countries – also that the the new facilities – once open – will better Football Union (RFU) tapped into this prize money and awards are equalised.” take into account the needs of women. “The by developing a women’s strategy that time-sharing issue is where the education looked to translate female rugby fans LEADERSHIP of the facility operators and owners comes into rugby players. The scheme modified For many, the key to changing the way in,” she adds. “We need to make sure facility forms of the game and RFU figures show women’s sport is organised, played operators are aware of the need to cater that since 2004, female participation has and viewed is to enable more women for women as well as for men.” increased by 90 per cent. leaders. For Adriaanse, having female One thing is certain – the inactivity representation is crucial to ensure the of women and girls, especially those in needs and requirements of women are poorer communities, is not a result of lack taken into account. “The barriers to of interest in sport. According to WSFF’s participation are directly linked to the Changing the Game for Girls report, leadership issue,” she says. there is a greater demand for sport from “There need to be women among the women than men, with 12 million women people who provide the programmes, in the UK wanting to play more sport - develop policy guidelines and allocate half of whom are currently inactive. These resources. It’s the only way to ensure the figures are mirrored in similar studies programmes which are developed actually around the world. Women want to do meet the needs of the girls and women.” more – but feel they are unable to. There is clear room for improvement. “I think it’s a case of making sure In England, WSFF’s latest Trophy Women everybody who's involved in sport is aware report – an annual look at the number and mindful of the need to push of women leaders within English sport – the women in sport message,” shows there's been an increase in female says White. “Whether it is a PE representation across NGB boards teacher working in a school, and senior management teams. In its making sure there are enough conclusions, however, the report states PIC: ©WWW.SHUTTERSTOCK/MARK HERREID

Rugby union has been hailed as an example of best practice when it comes to increasing the number of women playing the game – and the recent World Cup win by the women's rugby team will provide a further boost

46 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Anita White Foundation (AWF)

Launched in 2011 and based at the University of Chichester, the AWF is a central point of reference for scholars and activists involved with women and sport. It offers research opportunities for sports scholars as well as a development fund for future women leaders from countries that face particular challenges. Details: http://lei.sr?a=S1Y0m Email: [email protected] The attendees at the AWF's Women's Sport Leadership Academy 2014

What we need is a comprehensive approach where you try and permeate all the different aspects of sport in order to try to move towards equality

that the increase in the overall percentage 30 per cent diversity threshold by 2017 is and you also need sanctions as a balance. of women on NGB boards, from 23 per entirely possible,” Holdaway says. "The funding of NGBs is now linked cent to 27 per cent, is not significant “There is a wide and varied pool of to participation, but I’d like to see enough to “create balance or to have a talented women open to and actively funding agencies building in the gender genuine and sustainable impact”. The report seeking leadership roles in sport. It simply factor too. I believe funding of NGBs also reveals that the overall average hides requires committed leadership which should be tied to gender targets both in the fact that 49 per cent of NGBs fail Sport places a priority on achieving gender management and in participation.” England’s minimum target of having 25 per diversity at all levels of the organisation.” cent of board members female. Worryingly, For Anita White, targets are good as CULTURAL CHANGE three NGBs – British Cycling, Wheelchair long as they are met – which often is not For White, there isn’t one easy way to Rugby and British Wrestling – have no the case. She would introduce measures to empower women in sport, it's a very female board members. make sure recommended targets aren’t just complex situation – a view mirrored by Ruth Holdaway, CEO of WSFF, states that – recommendations and not action. many. For the gap to be narrowed between that while Sport England’s target to have “There have been targets for ages women's and men’s sport at all levels 25 per cent female representation on for British NGBs in terms of gender – media coverage, prize money, grassroots each board by 2017 is a step in the right representation – but the targets have participation – there need to be changes at direction, at least 30 per cent female consistently not been met,” she says. “The a societal level. More emphasis should be representation is needed in order to lead thing is, if you are trying to bring about placed on offering young girls choice and a genuine, sustained change. “Reaching a social change, you need to have incentives making sure there is a female voice at all levels of decision making. “It’s not the case that there is one single barrier and by removing it everything will follow. There is no quick fix,” she says. “What we need is a comprehensive approach where we work to permeate all the different aspects of sport in order to move towards equality.” “There’s a need for us to work on all levels and on all aspects of sport in order to try to change things. Sport is part of society and you have to address issues of culture and structure in order to make Annie Simpson of Team change. The first thing to work on is the Matrix Fitness. Events awareness and recognition of inequalities such as the UK Cycling that currently exist. A lot of people don’t Tour are increasing media ask those questions, they just take sport coverage of women's sport for granted without really looking at it and asking 'is this as good for women and girls

PIC: ©WWW.SHUTTERSTOCK/I4LCOCL2 PIC: as it is for men and boys'?” ● sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 47 MARKET RESEARCH JOHN LUCAS, DIRECTOR OF SOLUTION DELIVERY AT AVNET SERVICES DATA THE NEW NATURAL RESOURCE

The sports organisations and companies that are able to utilise the huge amount of data available to them are the most likely to prosper in an increasingly competitive sector.

ustomers are increasingly the outcome of a game or match. More and CRM systems all collect and store relying on instant recently, however, managers in sporting data in separate databases. None of that communication to make buying organizations are turning to analytics to data can be connected or compared. The decisions and provide feedback understand more about the front office result? Countless hours trying to stitch on their experiences and activities of a sports organisation. the business together using spreadsheets. Clogging this activity creates masses of raw The consequence? The organisation is left data about customer behaviour. MAKING THE CONNECTION in an entirely reactive state, incapable However, many businesses and Most sporting teams suffer from an of engaging in the strategic activities organisations are unsure about the role the inability to connect disparate data from necessary to remain competitive. analysis of this 'big data' can play in decision- across their business operations. Point of Our experience working with sporting making. Many are also unclear about how to sale ticketing systems, concessions, retail teams and venues has shown that the create a strategy around it and also how to and merchandise, dynamic pricing systems equivalent time in hours to two to three establish a return on investment (ROI) when full-time employees is spent annually by it comes to investment in the necessary organisations manually creating reports analytics systems to grapple with big data. Big Data to try and analyse their businesses. But as The sports industry may seem like a expenditure on player salaries continues to unique sector, with a different set of chal- A misunderstood term indeed. But the outpace the growth of revenue in business lenges from other industries, however, in reality is that we live in the data age, operations, teams are turning to analytics many regards, it's much the same, with and the “data explosion” is still evolving to extract the meaningful insights into many of the same pressures and oppor- at a pace that is difficult to measure and their business and data about their fans to tunities which face any other industry. understand. The future holds more of drive increased attendance and revenue. And because it's experience-based, big this for organizations, who will need to data and analytics can play a unique and increase awareness and expenditure in ANALYSING THE ANALYTICS increasingly crucial role in its success. IT to remain competitive in the market- By leveraging big data and analytics, Traditionally, analytics in sports has place. At the pace that technology and sporting organisations are able to: been reserved for on the field activities – analytics is evolving, failing to remain QGet real-time views of the 'front office' complex statistical analysis of player and “current” can leave an organization in QSee the patterns and relationships that team performance, scouting reports and last place quickly. exist between disparate data sources (for predictive analytics to try and optimise example which items in concessions are

48 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 By using data and analytics, operators are able to get real-time views of the front office and see patterns in fan behaviour and consumption most popular with season pass holders versus general admission buyers?) QUnderstand which fans visit most often, and least often QQuantify which supporters are most valuable from an economic standpoint (their lifetime value) QPredict which fans are likely to churn QUnderstand the relationship between the on-field performance of a player or team and business performance (for example: in Work which used to require a team of IT professionals to baseball, understanding what impact batting average of a particular player has deliver can now be done by a business manager in the on merchandise sales of that player’s shirts in the gift shop) front office, with dashboards and real-time reporting QAnalyse, forecast and predict attendance and revenue based on external factors which can pinpoint the location of your Fortunately, our experience reveals that such as weather data wi-fi-enabled smart phone in real-time the majority of organizations are using this QUnderstand what fans are saying about to within 3ft. With this technology, it's technology in a responsible manner, purely the team and their experience in social possible to calcuate how long individuals with the aim of enhancing the customer media and on the internet in real-time are spending in certain parts of the facility, experience. Extending this through QOptimise payroll and staffing what the capture rate is for particular opt-in apps on mobile devices enables QLeverage analytics to optimise energy locations that are being promoted, and organisations to personalise offers based usage and consumption in a stadium where first-time customers choose to go, on contextually aware content, as well as A key balance is needed with regard versus loyal, repeat buyers. location-aware content. Our experience is to managing what data can be collected, This raises serious questions around how this sort of technology is being adopted at and the impact that can have on real and big data analytics can being used, while a slower and more cautious pace in Europe perceived concerns around privacy. For also maintaining an individual's right to than in the United States, for example. example, today there are organisations privacy. sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 49 MARKET RESEARCH

Data and analytics will play an increasing role in the future, as operators will look to better understand fan behaviour to optimise revenue

THE FUTURE the average business manager in the front There's a trend of IT moving from the server The Cloud office of a sports organisation. Dashboards, room to the boardroom and we’re seeing real-time reporting and ad-hoc analysis of a fusion of business and IT in the modern Cloud computing has hit the the business are all options now available to sports team. Managers and executives are mainstream and is revolutionalising the the modern sports organisation that didn't becoming more technical and IT leaders are way organisations consume IT. exist even a decade ago. becoming far more business savy and aware Users are adjusting to using software As business becomes more technical, IT of commercial pressures. on a SaaS basis (Software as a Service), specialists are evolving to understand more As businesses become inquisitive whereby a monthly rental is paid and of what businesses needs to be proactive. about data and look to increase income the software hosted remotely. The modern IT professional in a sporting by leveraging analytics, the software The next major change will come with organisation is far more than someone industry has responded by making modern the advent of the Internet of Things, providing hardware and desktop software analytics software easier to use and more when electrical devices go online with support. They have to be effective at approachable for non-technical staff. their own IP address, so they can be working with senior leaders and translating Work which used to require a team of IT controlled remotely. their needs into actionable outcomes professionals to deliver can now be done by which leverage the latest in IT. ●

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sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 51 EDGY SPORTS PARKOUR Parkour, or freerunning, is taking urban areas by storm all over Europe. As the first purpose-built centre opens in east London, we take a look at how Parkour can thrive as a sport

UGENE MINOGUE, CEO, PARKOUR UK

arkour, freerunning and Art Du Déplacement. Three terms that all mean the same thing – the non-competitive physical disci- pline of training to move freely Pover and through any terrain using only the abilities of the body, through running, jumping and climbing. In practice it focuses on developing the fundamental attributes required for such movement, which include functional strength and fitness, balance, spatial awareness, agility, coordination, precision, control and creative vision. It's a sport that encourages self-improve- ment on all levels, revealing physical and mental limits, while simultaneously offer- ing ways to overcome them. It's a method of training the body and mind in order to be as completely functional, effective and liberated as possible in any environment. The sport aims to build confidence, deter- mination, self-discipline self-reliance and responsibility for one’s actions. It encour- ages humility, respect for others and for the environment, self-expression, com- munity spirit, and the importance of play, discovery and safety at all times.

HISTORY In one sense Parkour has existed for as long as we've moved on two legs – either out of necessity or for enjoyment. It exists at the base of all human movement, and lives and breathes in part within all physi- cal endeavours, from the play of children to the methodology of modern sports. It will continue to exist as long as we find reward and pleasure in the exploration of our own physical talents. The sport –originally referred to as Le Parcour – was founded in Lisses, France in the 1980s by nine young men; David Belle, Sébastien Foucan, Chau Belle, Yann Parkour was developed in the urban landscapes of Paris and has since spread across the world Hnautra, Laurent Piemontesi, Charles

52 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 An increasing amount of the overall parkour activities are now organised by clubs and associations

Perriere, Malik Diouf, Guylain N’Guba Boyeke, and Williams Belle. The Chainstore Parkour Academy In mid 1997, the group was known as the Yamakasi (Lingala for “strong man, strong The Chainstore in east London is the UK's Facilities include a 14mx14m Parkour spirit”), a name suggested by N'Guba and first purpose-built indoor parkour centre. Zone, mimicking the conditions of the first featured in broadcast media coverage Designed as a dedicated hub for parkour outside world in terms of materials, feel on France’s Stade 2. The word parcours activities, the centre includes daily classes and atmosphere and a functional strength was used by Belle to describe the group’s delivered by NGB qualified coaches, and fitness gym-space – complete with physical and philosophical practice and training and certification courses, youth squat racks, lifting platforms, kettlebells, featured on the t-shirts worn by Yamakasi, academies and parkour holiday camps. tractor tyres, prowlers, ropes, sledge- designed by Foucan. The Yamakasi created The venue is a partnership between hammers and weights. There is also a a new name for their movement-based Freemove, a provider of pre-fabricated dance and activity zone for yoga, martial practice: Art Du Déplacement, “the art parkour facilities, and Parkour Generations, arts and pilates and an observation deck of moving from one place to another”. a professional coaching and performance overlooking the entire space. This term was also used to describe the organisation. As part of the partnership, The Chainstore is open every day of the movements of the seven Yamakasi who Freemove has supplied the academy with week. Classes are priced at £10 and a daily starred in Luc Besson’s 2003 film of the the first ever UK indoor concrete parkour drop in fee has set at £8. memberships can same name. As the founders empha- equipment, complemented by a bespoke be acquired for six or 12 month terms and sized their diverse interests, other names steel and panelled structure. range from £40 to £85 per month. came to the fore. The term ‘parkour’ was first introduced by David Belle in 1998 to describe parcours with a proper noun. disciplines to communicate this amazing being females – and the number of Parkour derives from the French word new sport to an English-speaking audience. females taking up the activity is increasing parcours meaning route or course. Parkour Parkour UK has chosen to utilise the rapidly. Regardless of how old people are practitioners became known as traceurs. term parkour to represent the sport, not when they start or what level of ability least because more than half of the UK’s they start with, as time goes on and RUNNING FREE young people have heard of parkour. they gain enough experience in parkour/ The term ‘Freerunning’ was used by Sébas- While most commonly practiced by 13 to freerunning they begin to use the problem tien Foucan in a Channel 4 documentary, 30-year-olds, there's significant growth solving methods they are learning improve Jump London, in 2003 where it was used to taking place within the eight to 13-year- their quality of life overall. describe the addition of creative move- olds. The UK leads the world, with around One of the factors in Parkour’s popular- ments, drawn from a variety of other 25 per cent of all parkour practitioners ity – and why it is universally recognised sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 53 EDGY SPORTS

There are currently around 30 purpose-built outdoor parkour parks across the UK, while there is also an increasing amount of indoor facilities being built

– is that it's so visually attractive and exciting. People now watch more You- Tube videos of parkour/freerunning than skateboarding and BMX combined. What's more, parkour fits perfectly in the social media landscape, where sharing experi- ences through videos, images and short messages is so popular.

ORGANISED PARKOUR Parkour UK is the national governing body for parkour, providing governance and regulation of parkour throughout the UK. We work closely with a variety of partners encouraging and developing the safe and appropriate practice of parkour in addition Britain leads the world in parkour and around 25 per cent of participants are female to working with groups and organisations. Parkour UK has around 70 member organisations located across the UK. It Additionally parkour in the UK has ar- Parkour UK led the development of the has members as far north as the Shetland guably the best cohort of professional standard, along with various partners. Islands and as far south as Plymouth in freerunners in the world. Many of the This is a significant achievement for Devon – and everywhere between. It also world’s top practitioners are from UK Parkour in the UK, which has been aiding provides a variety of awards, qualifications based groups and teams – such as Storm the marked increase in new Parkour train- and a continuing professional development Freerun, Storror and 3Run. ing facilities being developed, even prior programme covering achieving, leading, to publication. Following publication it has coaching, teaching and instructing. These FACILITIES FOR PARKOUR had and continues to have a direct and have been developed in conjunction The British Standards Institution (BSi) beneficial impact enabling local authori- with a variety of award bodies including published BS10075:2013 the British Stan- ties, schools, colleges, universities, sports AQA, Sports Leaders UK, 1st4sport dard for Parkour Equipment in 2013. centres, land owners, manufacturers and Qualifications & CYQ. installers to build Parkour facilities and Parkour UK’s qualifications are approved equipment that are fit-for-purpose, safe by sector skills council Skills Active What do you need? and to the recognised standard. and are part of the QCF – so they are There are currently approximately recognised across Europe via the European Q A Parkour UK qualified, insured 30 purpose built Parkour Parks across Qualifications Framework. Coaching and DBS checked coach (for sports the UK ranging from the UK’s largest in qualifications are awarded by 1st4sport sessions) / Instructor (for fitness Coatbridge Scotland to London’s LEAP Qualifications and meet the national sessions) Parkour Park in Paddington, manu- occupational standards (NOS) for sports Q Some equipment (such as the factured and installed by our facility coaching and its instructing qualifications portable equipment from Freemove development partners Freemove. In ad- are awarded by CYQ and meet the NOS and other suppliers) dition there are several indoor Parkour for exercise and fitness. Parkour UK also Q To undertake a risk benefit facilities across the UK including Parkour partners national projects, such as the assessment Generations’ – The Chanistore in East Matalan Sporting Promise, to support For more information, advice & London, The Airborn Academy in Liver- members and help them deliver community guidance on setting up Parkour/ pool and The Parkour Project in Poole. initiatives. One of these, delivered by Freerunning provision or a facility Parkour in the UK has a well established ParkourDance, offers parkour for the over contact Parkour UK on 020 3544 and thriving scene that it well developed 50s. Parkour is a sport that is available and 5834 or [email protected] and supported by Parkour UK as the NGB accessible to everyone and anyone. for the sport in the UK. ●

54 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Where Leisure Means Business...

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SPORT INCORPORATED

orporate Social hard to reach groups, including those Responsibility (CSR) In the latest in our series on on low incomes and ethnic minorities. ticks many boxes: by using personnel, a bit corporate social responsibility BRAND REPUTATION of cash and key skills, programmes, Kath Hudson Linn says the millenial generation is Ccompanies can add value to a charity, more ethical than previous generations cause, or initiative which has a social looks at a number of in its outlook and so CSR is good for or environmental benefit. At the innovative companies companies from a staff recruitment same time it keeps shareholders, and retention point of view. She says stakeholders and staff happy, is great working to add brand value research has shown people would for PR and builds brand loyalty. take a 15 per cent pay cut in order “It’s more strategic than a cash to work for a company which shows donation and more far-reaching than running, Pilates, boxing, bootcamp, barre good ethics. CSR is also good from straightforward sponsorship,” says Rachel club, Zumba. This builds brand loyalty and a consumer point of view. “Research by Linn, senior consultant with The Social provides PR and word of mouth marketing Adelman shows people are more likely Investment Company, which advises in a cost effective way, while providing a to recommend a brand which supports a companies on CSR programmes. service and giving back to its customers. good cause,” says Linn. “People will also Women’s sports clothing company, Similarly, in its role as an official sponsor pay more for an ethical product.” Sweaty Betty, has developed a programme of the London 2012 Olympic Games, Additionally, CSR is effective for from its mission statement “empowering Adidas synergistically teamed up with The business reputation and recognition. women through fitness”. Like many of the Great Outdoor Gym Company, and public In the past, Nike has received negative best ideas, this is gloriously simple: rails are sector partners, to open 70 free outdoor publicity about using sweatshops, which pushed aside in Sweaty Betty boutiques fitness facilities. Research by Nielson, in affected the share price. Since then after hours and a variety of free activities 2010, showed that adiZones broke down it has used CSR to improve its brand are put on offer: yoga, body attack, barriers to participation for those in the identity, including its Designed to

German sportswear giant Adidas created the AdiZone concept – an Olympic Games- inspired multisports area

56 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 BOKS was chosen by Reebok as its main social purpose initiative in 2010 – a year after it was launched

Move programme in the UK. This multi- organisation approach aims to find a way CASE STUDY 1 to make physical activity a lifelong habit.

VIRTUOUS CIRCLE BOKS Linn recommends that if a company wants to invest in CSR it should assess its strengths and assets to look at Reebok's CSR initiative, BOKS, or Build where it could add value and be open Our Kids’ Success, was founded in 2009 to collaboration. “Companies should be and integrated by Reebok a year later. willing to learn from charity partners and Reebook's involvement has provided take feedback to evolve the programme BOKS with operational competencies, in the best possible way,” she says. as well as its name and funding. In "Adaptability and sustainability are the return, Reebok has been able to offer with Reebok’s mission as the brand to keys to successful projects." volunteering opportunities to its staff empower people to be fit for life,” says On the flip side, if an organisation wants and show the world that the company Tullie. “Reebok believes the sporting to attract a corporate they should do their “walks the walk". goods industry has failed, by creating a research about which companies might fit BOKS was founded by Kathleen Tullie: culture of spectators and that we need with their aims and think about how they when she was a stay at home mum she to reverse this and create a culture of could work together to reach the goals. started organising impromptu soccer participants. There is no better way than “Have a very clear propisition about what matches and running races for her to start with the youth.” you want to achieve,” says Linn. “Be clear kids and their friends before school. The 45 minute class is made up of about your needs and wants and create Seeing the benefits of getting them functional fitness movements, a warm up something meaningful.” moving before school, she enlisted the game, a running-related activity, a skill of It's also important to be realistic with help of two other dynamic parents and the week and group games incorporating expectations: a moderate request for developed two 12-week curricula. The skill of the week, as well as an age investment is more likely to be successful. programme spread by “word of mom” as appropriate nutrition tip called a BOKS In most cases, companies still want to see other parents called asking if they could Bit. “We are instilling a lifelong love a return on their investment. start a programme at their school. and appreciation for fitness and good As our case studies reflect, when The Reebok Foundation was initially nutrition,” says Tullie. companies share a joint vision, a virtuous approached for t-shirt sponsorship, but As of the end of July, there were 1,000 circle is created, with both feeding off the company decided to integrate the schools enrolled to run BOKS and the each other's enthusiasm in the pursuit of programme as its main social purpose average class size is 40-60. The aim for their joint mission.O initiative. “BOKS aligns perfectly 2014 is to get it into 1,200 schools. sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 57 CSR SERIES

CASE STUDY 2

SPORTEDUCATE

Deutsche Bank is in the first year of a three-year programme aimed at 11 to 18-year-olds in London, who are at risk of becoming NEET (not in employment, education or training) to gain specific educational outcomes through sport and early interventions. Sporteducate runs 33 community clubs offering sport, as well as education and employability activities, such as homework or extra tuition. It is closely aligned with Deusche Bank’s Born to Be corporate citizenship programme and staff members lend their expertise through volunteering opportunities, which gives them the chance to gain experience and develop new skills. All the clubs and young people are being The Sporteducate programme features 33 community clubs offering sport for youngsters regularly monitored and assessed. “The hope is that over the course of the three years, we will have built a robust pool Lareena Hilton, global head of brand something that they were really passionate of evidence to demonstrate and prove and corporate citizenship at Deutsche about, so what better medium than sport? how combining sport with education can Bank, says the organisation is passionate Sport is a fantastic way for young people to improve young people’s education and about helping young people realise their develop the skills that will help them grow aspirations for the future,” says programme full potential. “We wanted to create a in confidence and stature, which is proven director, Jo Stocks. “The programme’s bold and ambitious programme – one that to help with success in the academic and focus is to equip disadvantaged young had real impact and learning outcomes,” business worlds. What’s brilliant about people in London with the skills and she says. “It soon became clear that if we Sporteducate is that it connects us with experience to progress to further wanted to engage young people and make local communities and gives us a chance to education, employment or training.” a difference we would need to tap into contribute to their future development.”

of media coverage. It has also given the but we felt that someone needs to start CASE STUDY 3 athletes media training and PR support. somewhere. It has been such a positive Head of marketing at NAM, Claire experience and we would encourage other Backwell, says: “We hope that our leap of companies to do the same. We've all gained WOMEN'S BOAT RACE faith, will prove to be as groundbreaking from this relationship.” as women receiving the same prize NAM is in the process of signing up to money as men in the Wimbledon final. other diversity in sports programmes. In a bid to raise the profile of women’s We made the decision not knowing where Ť7RUHDGPRUHWXUQWRSSIRURXU sport and erode the historical gender the commercial benefit will come from, VSHFLDOIHDWXUHRQZRPHQDQGVSRUW inequalities in sport, Newton Asset Management (NAM) has backed the Oxford/Cambridge women’s boat team which goes beyond sponsorship. As well as providing funding to support the rowers – who previously had to pay £3,000 a year to be part of the squad – the company, which does a lot to raise the profile of women in business, has also provided other benefits. NAM has used its influence to get the women’s race scheduled on the same day as the men’s The support for the rowing teams has resulted in increased media coverage of the race and ensure it receives the same amount

58 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 TECHNICAL SURFACES PROMOTION

OTIS, the Online Technical Information System available exclusively from Technical Surfaces, is an innovative tool designed to help facility owners and operators manage the maintenance, usage, health & safety and day-to- OTIS complements day administration of their Technical Surfaces’ pitch maintenance services synthetic sports surfaces. Protect your synthetic pitch (and its warranty) with Technical Surfaces and OTIS

n response to the growing need for surface”, explains Greg Hill, Commercial revenues generated from each booking. customers to record maintenance and Director of Technical Surfaces. “Without And if your pitch’s warranty is tied to a usage as part of their pitch warranty accurately recording both aspects it will be suitable maintenance programme, surely requirements, maintenance experts impossible to ensure that your surface is this is the very least you should expect Technical Surfaces launched OTIS being cared for properly.” from your pitch maintenance provider? Iin April 2011. To date, more than 300 Monitoring pitch activity and mainte- “The extent and detail of the information customers have accessed OTIS to manage nance helps to determine whether the collected is down to each site”, explains their pitch maintenance programmes, and maintenance regime in place is suitable for Greg. “However, as a minimum it should around two-thirds of all Technical Surfaces’ the level of use the pitch is receiving. If any give the total hours of usage on the surface maintenance contracts are now being pre- changes are required, Technical Surfaces as a whole. To ensure greater accuracy, scheduled using their online facility. works with all parties involved to adjust the clients should endeavour to collate infor- Using OTIS, Technical Surfaces’ pitch maintenance programme. mation on the number of players using the customers can schedule, view, record and The potential financial rewards of surface during these times, and which areas track various aspects of maintenance and synthetic sports surfaces have long been of the surface are used more frequently.” usage of their surfaces. A full twelve-month clear, particularly when utilised for both For more information on OTIS and the maintenance programme can be scheduled club and commercial use. However, as with full range of pitch maintenance services in advance, allowing pitch bookings to be anything, the more a surface is used the Technical Surfaces provides, call 08702 400 planned around the required maintenance more it requires maintaining. A car, for 700 or visit www.technicalsurfaces.co.uk. works and providing peace of mind that example, covering close to 50,000 miles specialist maintenance will be completed a year will require more consumable parts consistently throughout the lifecycle of a and more frequent servicing than a car that Technical Surfaces contact details synthetic surface. travels just 10,000 miles a year. Tel: 08702 400 700 Technical Surfaces continually monitors Using OTIS, pitch usage levels can be Fax: 08702 400 701 the condition of every playing surface it recorded to whatever degree of complex- Email: [email protected] maintains, and through OTIS encourages its ity required – from a straightforward log Web: www.technicalsurfaces.co.uk customers to do the same. “Logging both of booking hours through to detailing the Social Media: @Tech_Surfaces maintenance work and usage is critical to number of players, the type of use, how www.facebook.com/TechnicalSurfaces ensuring the longevity of a synthetic sports much of the surface is being used, and even

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 59 MAJOR EVENT LEGACIES

GENERATION GAMES

London 2012’s motto was to inspire a generation: has it done that? Kath Hudson looks at some projects aimed at young children, which have blossomed in the post-Olympic glow

he pool hall was quiet, but the For example, mountain bike race tension was palpable. Solemn- organisers Fully Sussed and Go Ride now faced, the competitors of the both run kids' cycling races alongside mini triathlon – including my some of the adult races. There's even an daughter Meribel – lined up by emerging pathway into modern pentathlon Tthe side of the water waiting to be called as more biathlon events are being run to the start. Opposite stood a bank of through schools. Starting off as swimming anxious parents. Then the silence broke, and running events, these evolve to add in as the children dived into the water in other elements of the pentathlon. quick succession and parents cheered and The Mini Triathlon Series, run by shouted encouragement as they swam Cornwall-based Trust, Tempus Leisure, their two lengths of the pool. has been created following an upsurge in At the end of the 800m bike ride and interest in adult triathlons, undoubtedly a 600m run, every child crossed the due partly to the Brownlee brothers gold finishing line with a huge smile, and then and bronze Olympic medals. went on to collect their medal and t-shirt Meribel, the author's daughter, “The Mini Triathlon Series was viewed for taking part. At the age of eight, they competing in the mini triathlon as an essential addition to support the could bask in the knowledge that they had charitable objective of the trust while completed a triathlon. encouraging participation in healthy active riding bikes and playing football in their lifestyles in the younger age category,” EARLY STARTS spare time to the extent they were in says Geoffrey Samuels, senior community Experts agree it’s crucial to engage young previous generations. Fortunately, in leisure officer at Tempus Leisure. “It children in active lifestyles. Pressure on the wake of the London 2012 Olympics, was also felt that providing competitive the curriculum and the sale of school which provided a great shop window for opportunities for eight to 14-year-olds playing fields, however, have led to sport, many sports providers are doing an would support the growth of the adult universal sport in schools dwindling. The excellent job of opening up opportunities series, by developing the skills of younger obesity statistics are evidence of the for children to engage in interesting sport competitors and acting as a feeder to fact that children aren’t running around, challenges from a young age. the adult series. A 15 to 16 age category

60 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Above: legacy games organised by Everyone Active. Below: Providing children a choice of sports is crucial

has also been introduced so everyone is hopefully encourage them to enrol on a week, aimed at six to eight-year-olds and catered from the age of eight up.” extra-curricular sports courses. A range eight to 12-year-olds. “We teach a basic of programmes have been developed to introduction to athletics, fitness work, OLYMPIC FACILITIES appeal to different age groups, including relays and work on general skills and motor Another way the Olympics have left a mini tennis programme and a course skills,” says manager Mick Bond. “There has their legacy is new sporting facilities now aimed at 16-year-olds. been a 30-40 per cent increase in interest available to the general public. For a few Nearby, at the Lee Valley Athletics since the Olympics.” pounds, anyone can swim in the hallowed Centre, the Athletics Academy is going The sessions appeal to a mix of abilities. lanes at the Olympic Aquatic Centre strong. Two programmes run three times The good ones are talent spotted and fed where swimmers like Ellie Simmonds and into local clubs. The Enfield and Haringey Michael Phelps made history, or try out Athletics Club is national champion for the velodrome where the British cycling STREET GAMES that age group, which Bond puts down team swept the board. to the groundwork being done on this One of the latest Olympic venues to Another Inspired by 2012 partner, programme. He says another advantage come on stream is the Lee Valley Hockey Street Games, is now in its seventh of the programme is that children can and Tennis Centre, where Andy Murray year, with the four national festivals go to secondary school with a positive won his gold medal. Manager Angie Oliva gearing up to take place in August. attitude towards athletics, rather than says there's lots going on to encourage This year the London festival takes place losing confidence and opting out. This is children to come and play hockey and at The Copper Box at Queen Elizabeth particularly important for those with less tennis, who otherwise wouldn’t have Park. Aimed at 16 to 24-year-olds, it natural ability or confidence. the opportunity. “We’re not having a is focussed on disadvantaged areas, performance squad at either venue, creating local sports opportunities OLYMPIC ATHLETES because that ties it up too much and we throughout the year. At the festivals London 2012 created a raft of British want to keep it available for members of people can try out sports and activities role models and turned sports stars into the public to use,” she says. including roller skiing, indoor canoeing household names. Swimming bronze A tennis development officer has been and street dance. Volunteers are medallist Rebecca Adlington is one of the appointed to go into local schools teach enlisted to help with the planning. athletes using her profile to encourage some skills, bring them to the centre and children to get active, with her role in sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 61 MAJOR EVENT LEGACIES

Role models such as Rebecca Adlington can inspire children to get more active

the Legacy Games. Her role is to attend atmosphere of each event is energising and Most organisers continue to invoke the the events, hang out with the kids, have inspiring. The postivity literally radiates off Gamesmaker spirit of the Olympics by photos taken and sign autographs. “What I the kids and even our more sceptical guests enlisting the help of many volunteers to love about the Legacy Games is that they soon accept the concept works,” says make sure the events meet the high level are playing and doing all different sorts Jefford. “The halo effect and continued of health and safety requirements. of activities. More programmes need to participation of kids at our centres as As well as achieving the primary aim of be aimed at making sport and activities well as the feedback we get from schools getting kids active, there are a number of available to everyone,” she says. about the success of their updated PE knock-on benefits of organising events The Legacy Games are devised and programmes tells me this is working.” for children. The Mini Triathlon Series has delivered by Fit for Sport and Everyone increased participation in competitive Active, and have been awarded the Cabinet GAMESMAKERS sport at Tempus Leisure centres, helped Office’s Inspired by 2012 mark. The aim is There are a few organisational issues for increase leisure centre throughput, and to get 500,000 under-16s active. targeting this demographic: safeguarding led to further uptake in coaching sessions “Let’s not forget that 2012 was very and health and safety being the main ones. such as swimming classes. much a spectator year. What we need to Across the first three boroughs which do next is move away from watching sport, ran Legacy Games in 2013, Everyone towards doing sport,” says Duncan Jefford, TOP TIPS FOR RUNNING Active saw an increase of 17 per cent in south east regional director of Everyone KIDS EVENTS children’s activities. Following the sports Active. “We need to engage youngsters at days and Fit for Sport, local camps saw an an early age to show them that sport and Q Run a children’s event as an add-on average increase in participation of 30 per activity is fun and rewarding.” to adult events. cent. The programme has also boosted The Legacy Games works with councils Q Enlist the help of volunteers to meet participation rates within junior sports and schools to get primary school children high health and safety regulations. clubs and programmes in the boroughs. to take part in a day of community sport, Q Make it a fun and positive experience. Children competing tends to make the which is free to schools. The children work Q Make it easy for families to treat it day into a family outing, which has boosted in groups to learn new skills and activities as a day out: offer refreshments, ice secondary spend at Tempus Leisure’s and the day ends with a series of races. creams, maybe even a bouncy castle. catering outlets. Samuels says the event So that the impact can be sustained, Q Schools offer a proven and receptive has also helped with the kudos of the the teachers also learn new ways to work marketing channel. You might even brand, explaining: “Among the triathlon with children to help continue an inspiring pick up some teachers for adult events. community, Tempus Leisure is now viewed programme of activity back at school. Q Offer some taster sessions for free. as an organisation which is prepared to Participating children are also encouraged Q Offer children some token for taking invest in youth development.” to return to the centre with their parents part to make them feel a winner. As the Jesuit saying goes: “Give me the to try a new sport or activity. Q Make sure a progression pathway is child, and I will mould the man.” This is true “I’m proud because the uptake is offered. of sport. If the exercise habits and skills are high, the impact is measurable and the learned young, they stay for life. ●

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sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 63 WATTBIKE PROMOTION

Wattbike tests help to identify future Olympic talent

UK Sport finds the next generation of Olympic champions with Wattbike

When UK Sport, the agency responsible for investing in high performance sport, were looking to find the next generation of Olympic champions they turned to Wattbike.

he Power2Podium talent marginal gains philosophy in identifying maintenance issues. When the athletes and identification programme is many of the golden generation of British coaches have confidence in the equipment a nationwide search for the cyclists, the Wattbike is an obvious choice. we know that we are getting the very best fastest, most powerful male and Lizzie Wraith, Performance Pathway results possible.” female competitors who have Scientist at the English Institute of Sport, Richard Baker, Commercial Director at Tthe potential and ability to become part of said: “British Skeleton use the Wattbike as Wattbike said: “The Wattbike was borne out Great Britain’s sporting elite at the 2022 part of their testing battery which allows of a necessity for elite sport to have an af- Olympic Games in the sport of Skeleton. the coaches to monitor athlete pro- fordable testing and training solution which The Performance Pathway team from the gression. For the Power2Podium talent offers scientific accuracy and could meet English Institute of Sport who are respon- identification programme, we used the the demands of professional athletes and sible for helping to select athletes require Wattbike not only because of its ability to coaches. Sports organisations across the accurate, repeatable and measurable data record extensive levels of data but also globe have seen the outstanding success to analyse progression and compare per- because we knew we could have confi- of British Cycling, of which the Wattbike formances to aid athlete selection. Given dence in the reliability of that data.” played a key role, and are striving to its role as a key part of British Cycling’s The talent identification events held replicate that. We take real pride in seeing across the UK saw over 450 athletes tested athletes and teams achieving success on the over 6 days in a variety of ways. With a global stage knowing that the Wattbike has requirement for the collection of large played a part in their victory.” volumes of data and significant time con- straints the team at EIS demand robust equipment. Lizzie continues: “We conduct MORE INFORMATION high intensity tests so the equipment we Find out more about how the use must be highly durable. The stability of Wattbike can help you achieve the Wattbike gives us confidence that we success by calling the team on can conduct accurate tests such as peak +44 (0)115 945 5450 or visit power and peak cadence on a large number www.wattbike.com Capturing athletes data via the Wattbike of athletes without having to worry about

64 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014

COMMUNITY SPORT

IN SAFE HANDS

The NSPCC’s Child Protection in Sport Unit has been working with leading sports bodies for over a decade to protect children from harm, but now it’s raising the bar even further

RHIANON HOWELLS

esearch shows that participating Sports Safeguarding Children Initiative in sport from an early age has (SSC) in England, with the aim of improving enormous benefits for a child’s collaboration not only with other sports physical, emotional and social bodies but also with the statutory sector: development, as most of us the police, children’s services and local Rwho were given that advantage ourselves safeguarding boards. With the initiative can surely testify. But for an unfortunate due to be reviewed next year, what impact few, who fall victim to predatory adults or has it had? And what can CSPs, NGBs harmful practices in sporting environments, and grassroots organisations do better to Nick Slinn (left), senior consultant at the experience is not so positive. protect the children in their care? CPSU and Anne Tiivas, CPSU director It was to protect young people such as this that the Child Protection in Sport Unit CHILD-FRIENDLY ENVIRONMENTS (CPSU) was created in 2001. Formed as a since then, around 200 sports bodies in the By the time SSC was launched in 2010, the partnership between the NSPCC and Sport UK have met the standards, including every CPSU had already made great headway England, the CPSU published its Minimum County Sports Partnership (CSP) in England. with implementing its standards in England Standards for Safeguarding and Protecting In 2010, the Sport Unit decided to go – almost every CSP had achieved them and Children in Sport in England in 2002 and even further by launching the multi-agency the NGBs were not too far behind, but as PIC: ©WWW.SHUTTERSTOCK/SPEEDKINGZ

More than 200 sports bodies have signed up to the minimum standards for safeguarding children in sport guidelines, published in 2002

66 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Several NGBs – such as Rugby Nequam, Catum mus, orum pris iaest perbis League – have followed best practice guidelines and set up youth forums

In practice safeguarding often happens in reverse. There isn’t a safeguarding team that goes around asking ‘have you got X, Y or Z in place' – but in the event of something happening, a club would be hauled over the coals and questions asked.

CPSU senior consultant Nick Slinn points and questions asked, but there isn’t a perform in a competition while suffering PIC: ©WWW.SHUTTERSTOCK/PAOLO BONA out: “The standards only tell you how well safeguarding cops team that goes around from dehydration.” you’re doing at the top; there was still a lot saying, ‘Have you got X, Y or Z in place?’” of work to be done at a grassroots level.” A current focus for the Unit is eating EFFECTING CHANGE The expectation, he explains, is that once disorders. Some children may have eating The CPSU works with CSPs and NGBs the standards have been achieved, the disorders already, which can be made worse in a number of ways. Key services CSP or NGB will work with their members by their participation in sport if coaches are include consultancy, helping to develop to make sure appropriate safeguards are unaware and unwittingly reinforce negative and review policies and procedures, applied at club level. But why the need messages around diet or body shape. In plus unlimited access to the wealth of for standards at all when there is already some sports, there are particular pressures resources on the Unit’s website legislation around these issues? around fitness, weight and diet that can (thecpsu.org.uk). For lead officers, there's “There is health and safety legislation actually contribute to young people also access to a training programme, four and child protection legislation that spells developing these problems. support groups each year and an annual out the statutory obligations of all those “That’s particularly true of weight-related conference on child protection. that provide services to children,” Slinn sports," says Anne Tiivas, the CPSU’s On a day-to-day basis, however, much says. “But unfortunately, in practice, director. "For example, martial arts, where of the support takes the form of trouble- safeguarding often happens in reverse. you need to meet a weight category. We’ve shooting. “For example, we were recently In the event of something happening, had cases of young people being sweated contacted by a couple of CSPs with a club would be hauled over the coals out in cling-film, then being expected to questions around running sports in parks,” sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 67 COMMUNITY SPORT PIC: ©WWW.SHUTTERSTOCK/DOTSHOCK

says Slinn. “What’s involved if you’re on the numerous examples of best practice public land rather than in a private club The Amateur Swimming Association is one highlighted by the Initiative. These range or on a school site? When we started of the NGBs to have received praise for its from the success with which some looking into it, there were safeguarding actions towards safeguarding children in sport CSPs are now collaborating with the issues around public insurances, around statutory sector to coaching agencies people drinking, around dogs faeces. set up by others. The latter involves the So we ask ourselves, can we write some manages Quest, contacted us through CSP collating a database of appropriately guidance on that? How can we test it? Sport England because they realised that qualified and trustworthy coaches that How can we promote it? Most of what although there was some reference to schools in the local area can draw on. we’re dealing with is pretty practical stuff.” safeguarding children in their existing Several of the NGBs, meanwhile, have As for the progress made, different modules, there was scope to have a specific set up youth forums. “The Rugby League NGBs face different challenges. “If you’re module dedicated entirely to this issue,” Youth Forum, in particular, is terrific,” says the Football Association and you’ve got says Slinn. “Since then, we’ve worked with Slinn. “They’re currently involved with 50,000 junior clubs, consistency is a them to develop an optional safeguarding a sexual abuse prevention programme long-term piece of work,” points out Slinn. module for sports development teams which is about prevention in general, not “On the other hand, if you’re a tiny NGB and leisure facilities undergoing Quest just prevention in sport." which doesn’t have many resources, you assessments. We suspect that will grow legs Tiivas gives credit to the Amateur may not have the money to progress your as people see the benefit of it. Swimming Association: “They’ve had a safeguarding strategy." lot of issues in this area over the years At grassroots level, one way clubs in BEST PRACTICE and they need to be constantly vigilant, England might meet the expectations To date, all 49 CSPs in England and 40 of but they've also been very open all the of their CSP or NGB is by participating the 46 Sport England-funded NGBs have way through, contributing to some very in Sport England’s Clubmark scheme, met the CPSU standards. Each is now important early research.” for which the CPSU is the safeguarding working on a post-standards framework to The ultimate goal, she explains, “is to advisor. Most recently, the CPSU has embed and maintain the standards, while create real ownership across the sector of widened its net even further by striking up the Youth Sport Trust and 18 of UK Sport’s what needs to be done to keep children a partnership with Quest, Sport England’s funded NGBs and support organisations safe, so it doesn’t matter where a child quality scheme for sport and leisure. have started the standards process. participates, in what sport and at what “Right Directions, the organisation that Slinn and Tiivas are also keen to point out level: the safeguards will be the same.” ●

68 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 OMNIA™ MOVE TRAIN PLAY

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Insta Follow us on UNITED KINGDOM – TECHNOGYM UK Ltd. Ph. 01344 300236 FAX 01344 300238 E-mail: [email protected] www.technogym.com FITNESS IN SPORT THE POWER OF PREHAB

Fitness journalist Sam Murphy reports on the value of prehabilitation, not only to prevent injury among elite athletes, but also to help sports centres ensure their gym members stick to their programmes and feel looked after

ecent industry figures on (PRP) last year. “It’s designed to assess They are then encouraged to work with retention show that just 52 readiness for the task in hand, be it running a personal trainer (PT) within the club to per cent of people maintain a marathon or regaining strength following address any limitations or weaknesses. their gym membership for 12 an injury,” explains Cole. “We’re not Meanwhile, at 37° – a group of three months. Fewer than a quarter looking at how a body should move – it’s health clubs in Surrey and London – a Rmaintain it for one or two years. The individual. We’re fitting the client to their LifeScore screen is free to members reasons are many, but it’s likely that at goal, not the other way round.” (£150 to non-members). This one-to-one least some of those abandoning the gym PRP involves four main assessments: assessment, described as a ‘total body- have been laid low by injuries. Or – says gait (walking and running), bilateral and mapping tool’, looks at posture and gait, Gareth Cole, head of education at The unilateral squatting and shoulder mobility. strength, body composition, nutrition and Third Space, a health club operator with “This establishes a start point and signposts hydration. A DNAFit test is offered as two central London sites – because they where we need to investigate further,” an option, to ensure diet and training are aren’t getting the benefits they expected. says Cole. After the 60-minute screening, optimal for the member's genetic make-up. The Third Space launched its screening clients receive a video report outlining the Independent operators are at the helm service ‘Prehab, Rehab, Performance’ trainer’s findings and recommendations. of the prehab trend – typically high-end

Run 3D operates what it says is the UK’s first 3D motion analysis service

70 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Complex terminology won’t put your members at ease. You don’t want people to leave an assessment feeling that they are ‘broken’ and need to be ‘fixed’

gyms with specialist staff. But according to Michael Goulden, director of Integra, an independent gym based in east London, any club could benefit from offering similar services. “Whether you’re a PT or a large health club, if someone gets injured on your watch, you lose them as a customer,” he says. “It’s in everyone’s interests – the club and the user – to minimise the risk of injuries by introducing initial screening and regularly monitoring exercise performance.”

MEMBER SUPPORT Prehab can be used by elite athletes as well as members preparing for exercise Cole and Goulden both have extensive specialist knowledge of movement – including neuroscience and motor learning memberships fall by the wayside due to ongoing individual support and monitoring. theory – so are well-positioned to offer injury, but believes there’s an issue with Wellbeing members get four one-to- in-depth musculoskeletal screening. The discomfort in the early days of exercise. one appointments with an expert of their average gym instructor, however, isn’t likely “A high heart rate, profuse sweating choice – a physiologist, physiotherapist, to have the necessary level of education or and burning muscles signal progress nutritionist or personal trainer – as well as experience. That means further training, or to the experienced exerciser, but to a a free physiotherapy session (which can taking on specialist staff. beginner they can feel more like a medical be used as a pre-exercise musculoskeletal “Whether these services add value emergency,” he says. “Having some MOT) and sessions with a health mentor. depends on how well they are delivered,” guidance and reassurance through that “Our health mentors are educated by says Dr Paul Bedford, a specialist in period could be beneficial.” our Fitness Academy to a significantly member retention. “Research suggests Goulden supports the idea of more higher standard than the average they can contribute to retention, but ‘hand-holding’ and monitoring early on. personal trainer,” says Natalie Cornish, unfortunately most operators are not “Instead of a bog-standard induction, why the company’s fitness and wellbeing prepared to invest in the training required not offer a six-week ‘way in to exercise’? It director. “We educate them not only to make them work.” could focus on finding out what the client’s on how to deliver exercise prescription, Goulden agrees, but believes that needs are and educating them about but also on nutrition, sleep and stress. trainers and clubs need to take more movement. This would help ease them into All of our training is underpinned by an responsibility for ongoing training and exercise and build a stronger relationship understanding of how we can help our development. “Too often, the approach between club and client.” members achieve behavioural change.” is ‘I’ve done my training course – now Nuffield Health is already offering this. How has the membership been I know everything I need to know’,” he All new members get a Health MOT – received? “The comments have been says. To encourage and facilitate learning, a clinical assessment of overall health, incredibly positive,” says Cornish. “We run Goulden runs regular study groups and including blood pressure, cholesterol, feedback surveys twice a year and our courses at Integra, which are open to all blood glucose, aerobic fitness and resting members feel more supported, find our health and fitness professionals. Bedford heart rate. Nuffield’s recently introduced health clubs less intimidating and are more isn’t convinced a significant number of Wellbeing membership also provides confident about achieving their goals. sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 71 FITNESS IN SPORT

Prehab services are increasingly popular in the City, where cash-rich, time-poor clients want to maximise every workout

We’re also getting feedback that, in some use an iPad set-up to video clients sports massage therapist) is needed on-site cases, members are specifically choosing performing their chosen activity. “We can to interpret the data in a meaningful way. our clubs because we provide a more identify areas that may need a little more “Thus far, we’ve been approached by supportive membership option.” work, either because they’re not moving healthcare professionals who want to make well or not stabilising well,” explains Carla their clinics stand out from the crowd,” THIRD PARTY EXPERTISE Lodweijks, clinic director at the company's says Leitch. “But that’s not to say we But if you’re not in the market for to Fleet Street branch. Real-time ultrasound wouldn’t be open to gyms and health clubs provide such a service, the other option is is also used to monitor different muscles taking on the system, as many now have to find a partner who is. during movement. “Our aim is to provide such specialists on-board anyway.” Six Physio is a London-based chain of 10 a comprehensive assessment and ensure Bedford agrees that forging links with physiotherapy clinics that offers a range that the client goes away with a clear idea external experts could be a good way of assessment services. “These reflect Six of the exercises they need to do to prevent of offering specialist services to club Physio’s company mantra ‘to cure, not injury,” she adds. members. But he has a caveat: choose treat’ and differentiate us from many other Meanwhile, Run 3D is a specialist within carefully. “Complex terminology that physiotherapists by identifying problem the running arena and claims to be the might be acceptable within a specialist areas even before symptoms present UK’s first company to offer a three- clinic won’t put your members at ease,” he themselves,” says Robert Crowfoot, dimensional motion analysis service. “We says. “And you don’t want people to leave director of Six Physio. “From a business assess running technique from above, to an assessment with the feeling that they perspective, assessments have proved a big the side and behind, comparing the results are ‘broken’ and need to be ‘fixed’.” pull for many new clients. We’ve also seen to our database of thousands of runners increased demand from existing clients to advise on what injuries a runner may be PERCEIVED VALUE who, following treatment by Six Physio’s vulnerable to and how to prevent them,” There’s no doubt that there’s a growing rehab specialists, have signed up for explains director Dr Jessica Leitch. demand for prehab services – particularly assessment services for injury prevention.” Run 3D’s flagship clinic is in Oxford, in areas like the City of London, where Take-up of running assessments but it also franchises the Run 3D service hardcore exercisers are cash-rich but has grown more than threefold since to sports injury clinics, podiatrists and time-poor and want to maximise every November 2012, and cycling assessments physiotherapists. “Clinics lease the workout. But can prehab earn its keep? almost twofold. equipment from us and we train them While Bedford says it’s difficult to quantify While there are no official partnerships, in how to use it,” says Leitch. “They then the impact such services have on member individual clinics within the chain have make revenue by selling the service to retention and exercise adherence without built strong links with the gyms and PTs their clients.” data, Nuffield’s experience suggests that they rate highly in their area, so that Due to the specialist nature of the investing in pre-exercise assessment and they can work together to meet a client’s analysis, a healthcare professional (such as early-days support adds value when it’s needs. Six physio movement assessments a physio, biomechanist, sports therapist or included within a membership cost. ●

72 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 Dani King MBE Olympic Champion, World Champion, World Record holder & Team Matrix Ambassador

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LAYING IT DOWN From Russia's first high-technology natural pitch to rejuvenated tennis courts; a look at recently completed sport surface projects.

TOM WALKER

JOHNSONS SPORT SEED Re-turfing of Ferencvaros pitch

Due to Hungary’s continental climate – with hot summers and bitterly cold winters – pitches there are normally turfed with grass imported from elsewhere in Europe. The Ferencváros Stadium in Budapest is no exception, with a new pitch sown with Johnsons Sports Seed J Premier Pitch. The stadium – home to Ferencvárosi as the Hungarian distributor for UK-based TC, Hungary’s most successful club – has Johnsons Sports Seed. The club is the first in Hungary to have become the first fibresand and seeded For the re-laying of the pitch, Premier a fibresand and seeded pitch pitch in the country. Pitches used Johnsons Sports Seed J Premier Pitches KFT has been heavily Premier Pitch and the turfing project was involved in the reconstruction. The family- completed at the end of August 2014, in Johnson’s is the best seed I have ever run business, owned by Istvan Bekefi, time for the new season. worked with. I and the whole team are very not only conducts pitch and stadium “I have used other seed in the past,” impressed with the results achieved using J renovations but has now been appointed said Bekefi, “but can comfortably say that Premier Pitch.”

REPLAY Renewed vision

Sussex County Lawn Tennis Club (SCLTC) has had two of the club’s four artificial tennis courts restored to an ‘as new’ condition. The work, undertaken by Replay Maintenance, included a full site survey, which revealed that the artificial turf What once was – before and after shots of the courts, showing the improvements courts were of sound construction, but were suffering from the consequences of age, with contaminated materials affecting new' performance and appearance, often can also be completed in days - saving both the aesthetics and performance. doubling the playing life of a pitch or facilities time and minimising loss of SCLTC opted for the the Replay tennis court for a fraction of the cost of revenue. The system is also effective on Rejuvenation process, which restores replacing the carpet. Unlike replacing the long-pile surfaces – extracting the infill to sand-filled synthetic surfaces to an 'as artificial surface, the Replay Rejuvenation any chosen depth.

74 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 SIS PITCHES The Spartak team training on the new Otkrytie surface ahead of their home First of its kind for Spartak Moscow opener against Torpedo Moscow

SIS Pitches has completed work on the aeration systems which will be seeded on continue to maintain the pitch for at least playing surface at the recently opened a fibre sand reinforced root zone. Otkritie the next 12 months. As well as being the Otkritie Arena – the new home of Spartak Arena is the first stadium in Russia to home to Spartak, the 43,000-seat Otkritie Moscow. Construction work began in feature these surface technologies. Arena will host international matches. March, followed by the seeding of the SIS also supplied grow lights, all pitch It will also be one of the stadia used pitch. The pitch is equipped with a fully covers and maintenance machinery and when Russia hosts the 2018 World Cup – automatic irrigation, undersoil heating and equipment for the surface – and will including one of the semi final matches.

O’BRIEN Ladybridge invests in 3G

Ladybridge FC in Bolton has become forward to a huge increase in available the first grassroots club in the region to hours for community use. O’brien secured have its very own 3G surface. Funded the contract to deliver the pitch following nearly entirely (97 per cent) by the a competitive tender process and club, the new £220,000, full-size completed the project in just eight weeks. Astroturf 60mm pitch was installed by O’Brien on a dynamic base, consisting of a specially graded aggregate The new pitch will increase the number including drainage and kerbing works. of hours available for Ladybridge FC The 7,500sq m pitch has already been and has already been approved by the signed off by the FA for competitive FA to host competitive games use and club officials are looking

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 75 SPORTS SURFACES

TIGERTURF TigerTurf completes three year pitch project at Warwick Boat club

TigerTurf UK is set to complete a three sample the Advantage Pro surface. Their year project involving the manufacture of high recommendations certainly pushed us 10 tennis court surfaces for Warwick Boat over the line when it came to making the Club (WBC). The multi-sport club, which decision on which surface to install. specialises in rowing, squash, bowls and “The popularity of tennis has increased tennis, required an upgrade on its tennis and is at record levels since having the 10 surfaces to make them suitable for both new surfaces installed. Seven of the courts recreational games, as well as elite teams. are floodlit and all of them can cope in After a competitive tender process in harsh weather conditions, which extends 2011, TigerTurf’s Advantage Pro surface playing time all year round.” was chosen and the club has staggered The project included three 3G pitches the court refurbishments over three years to limit downtime. Designed with shock- SLATTER absorbing characteristics that reduce the risk of injury and stress to the body, the surface has been tailored so that it doesn’t Pitches fit shine when wet or under floodlights, and has also been tested to International for a Queen Tennis Federation (ITF) standards. This culminates in a premium, all-round surface S&C Slatter is nearing the comple- that players of all ages and experience tion of a large-scale artificial turf levels can enjoy. The installation work was project for Queen Ethelburga’s completed by Fosse Contracts. Collegiate in York. The company Tony Baker, WBC’s tennis captain, said: is constructing three full-size, 3G “A considerable amount of research went pitches for rugby and football; a into the specification process and some of full-size water-based pitch for elite our coaches visited a local tennis club to hockey; and a half-sized training pitch for rugby and football. Using FieldTurf’s Vertex products The project included the installation of for the football pitches and a 10 tennis court surfaces for WBC FieldTurf Hockey Gold WB for the hockey pitch, Slatter worked with pitch design consultants Surfacing Standards on the £2m project. The base construction included bound macadam on a stone sub base, with a insitu, formed shockpad under the synthetic turf system. According to Jason Douglass, commercial director of S&C Slatter, the scale of the project presented a challenge in terms of the sheer quantities of sub-base aggregate required – with around 15,000 tonnes of specialist material that needed to be stockpiled ahead of the works. The new pitches are part of the school's strategy of improving its sports offering – it has also invested in a new £1m equestrian centre, a new swimming pool and a £1m health club.

76 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 The Total Solution… from “Concept to Construction”

Design and construction of all natural turf and synthetic sports surfaces

O’Brien Contractors Limited Manor Cottage Church Lane, Cubbington Leamington Spa, CV32 7JT T: (01926) 423918 F: (01926) 883767 E: [email protected]

www.obriencontractors.co.uk www.whitehorsecontractors.co.uk

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BE INVOLVED! » Sports federations » Contractors » » The Turf and Grass Clubs professional & amateur Designers » Stadia & event professionals » Consultants Expo will be of » Communities » Manufacturers particular interest to: » Government organisations » Suppliers

THE TURF AND GRASS EXPO IS PART OF GENEVA 2014 THE WORLD’S LARGEST SPORTS CONFERENCES, EXHIBITION AND NETWORKING EVENT IN 2014.

18 SPORTS CONFERENCES December 10-11, 2014 1 COMBINED EXHIBITION Palexpo, Geneva ALL AT 1 VENUE www.geneva2014.com ALL AT 1 TIME [email protected]

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 77 THE LATEST NEWS FROM SAPCA AND ITS MEMBERS

Coventry Classic gains traction: Largest wheelchair racing event in the UK welcomes Paralympic stars

The third annual Coventry Classic saw a host of Paralympic stars join with the SAPCA- supported charity for the UK’s largest wheelchair racing event

he ‘Classic’, which took place on 19-20 July, offered an exceptional opportunity for local athletes to embrace their first competition and experience the Tgrowing benefits of the Coventry Godiva Harriers Wheelchair Racing Academy, which is now fully supported by the Sports and Play Construction Association (SAPCA) as its charity of the year. An impressive 21 London 2012 Paralympic champions featured at the event, with many of the international elite using the opportunity as a warm up for the Commonwealth Games. Chris Trickey, CEO of SAPCA, says: “The Mel Nicholls and Lauren Rowles used the event as a warm up for the Commonwealth Games mix of both sporting stars eager to perfect their craft and beginners keen to try the addition to Kare Adenegan and Lauren four UK centres for wheelchair racing sport made the day a unique one. The event Rowles who were selected for GB for the excellence. The competition also saw the captured the amazing scope and versatility IWAS World Juniors in August and Lauren’s opening of the university’s dedicated of these incredible athletes, who have not England selection for Glasgow 2014. wheelchair training and storage centre, only coped with a limiting condition, but But the club does more than produce which will now be better equipped as the thrived, adapted and flourished to become world class champions; a core intention academy has taken possession of five new great athletes and international champions.” of the event is to highlight the Coventry racing chairs specially modified to allow Importantly, the event was notable in Godiva Harriers Wheelchair Racing local youngsters to trial the sport. remit as well as scale, with British Athletics Academy as a growing resource to SAPCA’s Annual Conference, held listing the fixture as the final opportunity beginners and prospective athletes, earlier this year, raised £3,000 to help for GB athletes to set qualifying marks for particularly now that Warwick’s university finance the event and provide essential the IPC European Athletics Championships, venue is now recognised as one of the sporting supplies. which were held in Swansea in late August. Interestingly, 23 of the 56-strong GB team for the championships were competitors at SAPCA Technical Meeting ‘open to all’ the Coventry Classic. Following the Coventry Classic, five The Sports and Play Construction Association (SAPCA) will hold an open meeting Coventry Godiva Harriers were announced later this year to shed light on core industry issues – and the free one-day event will as having been selected for the GB team be open to absolutely anyone in the field. at the IPC European Championships: Maria SAPCA’s Technical Meeting will focus on discussing crucial questions about sports Hawksworth (F56 jav), Mel Nicholls (T34 and play facility construction, as well as offering an excellent opportunity to network 100m, 800m), Ben Rowlings (T34 100m, with colleagues from across the SAPCA membership and the wider industry. 400m, 800m), Rob Smith (T52 100m, The Technical Meeting will take place on Tuesday 25 November at Holywell Park, 400m, 800m) and Hannah Cockroft (T34 Loughborough University. 100m, 800m). These selections were in

78 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 The latest news and views from SAPCA Dramatically Different: Scottish sport to be focus of next Sports Facility Show

The Sports Facility Show is known throughout the sports and play construction industry as being a ‘must see’ event, with its vital advice on funding, construction, design and management of sports facilities

he next show, in Scotland some of Scottish sport's thought leaders To register, call 024 7641 6316 or on 28 October, will have the and sports governing bodies. visit www.sapca.org.uk/ravenscraig benefit of including several key The full line up of speakers at the event is: speakers who are practising Ť Ailsa Wylie (Commonwealth Games athletes – which offers the Hockey team) and a Commonwealth Ť FIFA – Nicholas Evens – FIFA quality Tunique opportunity to hear about sports Games Rugby 7s player (TBC) concept for artificial turf facilities from the people that use them Ť sportscotland – Graham Finnie – Ť Scottish FA – Cameron Watt – 3G & – as well as including speakers from the sportscotland legacy projects; Sarah community football main Scottish sports governing bodies. Robertson/Derek Kier – Guide to Ť Scottish Rugby Union – Neil Carrie – 3G The exciting event, supported Project Development/Help for Clubs; for rugby, community level engagement by sportscotland and sponsored by Andy Kelly – Funding and delivery Bonar Yarns, will have a special focus Ť Scottish Golf – Kevin Cadmey-Taylor/ In addition, there will be live on 3G pitches, following the recent Colin Bell (TBC) – Ryder Cup Legacy maintenance demonstrations throughout announcement that they can be used on all Ť Scottish Athletics – Nigel Holl the day on the venue’s synthetic grass FA pitches. How will this affect grassroots – Scottish context, facilities strategy – pitches. The Sports Facility Show will take football? This and other contentious topics progression of the provision of compact place on October 28 2014 at Ravenscraig will be discussed in detail on the day by facilities south of the border Regional Sports Facility, Motherwell.

Cheshire County Playing Fields Association celebrates outstanding achievement award

SAPCA presents Cheshire CPFA with the prestigious outstanding achievement award for its valuable contribution to the protection of playing fields during the last year

The award, which celebrates Cheshire CPFA, explains how it's striving to secure County Playing Fields Association's the future of sport at a local level. (CPFA) very literal grassroots approach “We believe that the continued and to protecting green spaces for sports ongoing decline in the availability and and play, was presented at the CPFAs’ quality of outdoor community facilities is National Conference held at the Ramada detrimental to us all," she said. Kenilworth on 4 June. "The legacy left to future generations The honour also signifies SAPCA’s of run-:down, unsafe or lost areas is of ongoing support of the charity’s wide major concern – as is the lack of access ranging representation throughout the leading to the breakdown of communities, fields of sports development, planning, poor health, reduced productivity in the grant information and local government. Karen Tonge, MBE, accepting the award workplace and the overall decline in the Karen Tonge MBE, chair of Cheshire from Chris Trickey, CEO of SAPCA morale of a community.” sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 79 The latest news and views from SAPCA

THE MAKING OF MULTI-USE GAMES AREAS: SAPCA’s new Code of Practice offers essential construction guidelines for MUGAs

APCA will shortly release the Whether it’s limited space, restricted budgets or a demand for Multi-use Games Area Code of Practice 2014 – its latest different sports to be available in one single facility, SAPCA’s document dedicated to raising Code of Practice will address the key issues which need to be standards across the sports and Splay construction industry. considered when contemplating the installation of a MUGA Many charged with choosing a playing surface suitable for a variety of sports opt for a MUGA – while a good facility can design and funding feasibility stage. suited to a particular sport. For example, offer astounding versatility, the vast range “The Design Specification and standard grip macadam is ideal for tennis, of surface types can make the decision a Construction of Multi-use Games Areas whereas sand-dressed synthetic turf (with confusing one and a MUGA will always be a including Multi-sport Synthetic Turf shockpad) is ideally suited to hockey. compromise as no single playing surface is Pitches was written by Sport England in perfect for all sports. collaboration with SAPCA over a decade Clear quality guidelines ago. Since then, the number of additional Hession adds that with the latest code of Updated construction advice MUGA surfaces available, including 3G practice, SAPCA aims to establish clear Tony Hession, project manager at SAPCA, turf, has grown enormously, so the code of construction quality guidelines which not explains why the new code of practice is an practice needed not only an update, but to only clarify the importance of proper essential aid to potential facility owners. broaden the knowledge base, while at the design, build standards and installation “Existing guidelines concentrate on same time narrowing the focus to pinpoint issues, but ensure that the surface chosen performance requirements of individual quality construction guidelines. In our view, meets the needs of the client’s key sports," he says. "They don’t address or this update is essential to ensure MUGA requirements – and that the expectations detail the important considerations of surfaces are properly installed.” of playing performance are realistic. site investigation, construction design “SAPCA members all pledge to requirements and the technical information Nine surface options, one area maintain the highest of quality standards that's vital to a successful installation. It’s important to remember that there – by providing written advice and expert “Documents such as Sport England’s are nine principle types of surfacing for guidelines SAPCA is helping the industry Design Notes and the British and European MUGAs, each of which has different create even better sports and play facilities Performance Standards guidelines offer benefits, ranging from grip, through shock nationwide,” he explains. important performance and safety absorption, to ball rebound. From standard limitations, but don’t really deal with macadam through to polymeric surfacing Design and project management addressing core construction issues that and synthetic turf, each type of surface The MUGA code of practice will also help a client get an accurate costing at the for a MUGA holds a distinct strength detail useful design guidelines and project management considerations, such as: Ť Design considerations Ť Site considerations and location Ť Local infrastructure Ť Size, orientation and gradients Ť Drainage Ť Sub-bases Ť Edge kerbs Ť Macadam, polymeric and synthetic grass surface options Ť Playing lines Ť Quality control

The code of practice has been finalised and received input from all SAPCA members following a thorough consultation process. The final document will be Current guidelines for MUGAs concentrate on performance requirements of individual sports published shortly.

80 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 THE SPORTS AND PLAY CONSTRUCTION ASSOCIATION THE SPORTS FACILITY SHOW Ravenscraig Regional Sports Facility, Motherwell - Tuesday 28 October 2014 DISCOVER HOW THE LEGACY OF GLASGOW 2014 CAN BENEFIT YOUR SPORT AND ITS FACILITIES FREE SEMINAR, EXHIBITION AND EXPERT ADVICE FOR ANYONE INVOLVED IN SPORTS FACILITY FUNDING, DESIGN, DEVELOPMENT AND MANAGEMENT.

FREE ACCESS TO INDUSTRY INSIGHT and EXPERTISE... Practical demonstrations and seminars on the technical aspects of design, construction and maintenance of sports facilities, including: : The choice of synthetic turf systems :


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REGISTER NOW - Call the dedicated booking line – 024 7776 7226 email [email protected], scan the QR code or visit our website www.sapca.org.uk/ravenscraig for the full programme details.

www.sapca.org.uk Tel: 024 7641 6316 [email protected] The Sports and Play Construction Association Federation House, Stoneleigh Park, Warwickshire CV8 2RF BUILDING BETTER SPORTS AND PLAY The latest news and views from SAPCA

Extra expense or a clever way to cut costs? Why commission a consultant?

Neil McHugh, chair of SAPCA’s Professional Services Group, explains why choosing to bring a consultant into a sports facility development project isn’t a drain on your resources – in fact, it can ultimately save you time, money and non-essential labour

hen sports facility projects run into installation problems and costs spiral, it’s often down to a poorly perceived design or Wunderlying issues which, if addressed, could easily have been rectified in the earliest stages of planning.

Long-term savings Good advice has its price but the cost of skimping on design quality is far higher. Design fees will usually constitute just a small fraction of the total construction expenditure and pale into insignificance when measured against the operating costs over the lifespan of a facility. A consultant’s contribution to a project extends far beyond form and aesthetics Independent consultants oversee seven distinct stages of a sports facility project: designs including updated proposals for client and inform contractors, agree the services, landscape, outline specifications client’s address for tender return, and Stage 1: Preparation and cost plans. Additionally, they will collate drawings, specifications and pricing Involving a consultant who is a SAPCA review the environmental impact of your documents. Crucially, they will also provide member at the initial stages of your installation (i.e. urban drainage, renewable a scoring matrix, issue amendments project can add much-needed clarity and energy, ecology) to make sure it is not only throughout the tender process and issue direction to your installation. They can high quality but sustainable. the client with a tender opening form. identify a clear project brief, examine site They will also prepare and submit a information and make recommendations planning application via a registered Stage 6: Construction for crucial data which could affect your planning portal, as well as reviewing Now the all important physical work build – ranging from topographical construction strategy. begins and a consultant will liaise with your surveys, to soil investigations and noise appointed CDM Coordinator regarding and lighting impact reports. Stage 4: Technical design Health & Safety plans (unless you have This is when a consultant is absolutely allowed them to take on the role, in which Stage 2: Scheme design indispensable; they will oversee the case they will individually review their Here, a consultant really begins to steer preparation of technical design information observations and action as applicable). your project, freeing up your valuable including all services, structural information time. Experts can prepare concept designs, and specification for sign off. They will also Stage 7: Use and aftercare including outlining services information, prepare and submit building regulations, When construction is complete, your landscaping, outline specifications and a prepare National Building Specifications, installation is far from over. There's still the preliminary cost plan. bills of quantities and priced specification, matter of making sure it is fit for purpose They will also put in place an OS Location all to ensure keeping with legislative and and remains so with regular aftercare. Plan, proposed layouts to NGB standards, quality guidelines. A consultant will inform the client of proposed floodlighting spillage plans and all the relevant maintenance tasks they review materials being used. Stage 5: Tender will be advised to undertake to prolong As your project advances, the role of a the life of their new sports surface and Stage 3: Developed design project consultant becomes more intensive facility, as well as gauge performance At this stage of your project, a consultant and cost-efficient. At the ‘tender’ stage, testing, a 12 months defect inspection and oversees the preparation of developed they will agree a tender list with the a final account of the full installation.

82 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 The Sports and Play Construction in order to provide the high quality from tennis courts and sports pitches Association, SAPCA, is the recognised facilities necessary for the success of to playgrounds and sports halls. trade organisation for the sports and British sport. SAPCA also represents manufacturers play facility construction industry in SAPCA represents a wide range of and suppliers of related products, the UK. SAPCA fosters excellence, specialist constructors of natural and and independent consultants that professionalism and continuous synthetic sports surfaces, including offer professional advice on the improvement throughout the industry, both outdoor and indoor facilities, development of projects.

PRINCIPAL CONTRACTORS KEY

Charles Lawrence Tennis A Tennis Courts Courts To book your 4 Rupert Law Close, Quorn, Loughborough, Leicestershire LE12 8PE advertisement in the B Synthetic Pitches SAPCA DIRECTORY Tel: 0800 294 8066 C Athletics Tracks Fax: 01509 558691 call John on email: [email protected] +44 (0)1202 742968 D Multi Sports A D A D I J K P E Natural Sportsturf F Play Surfaces Honours Yard, Specialist Installer of Synthetic Surfacing Lodge Lane, for Sport & Play Throughout the UK Chalfont St Giles, Bucks HP84AJ T. 0116 2813200 To book your advertisement E. [email protected] T: 01494 766673 F: 01494 766674 www.dura-sport.co.uk in the SAPCA directory call tel: +44(0)1636 615866 E: [email protected] John on www.charleslawrencesurfaces.co.uk www.thechilterngroup.co.uk +44 (0)1202 742968 A B C D O Q A D I J K O Q S A B D F

Hunter Construction (Aberdeen) Ltd, Centaur House, Natural & artificial Thainstone sports pitch specialist Business Park, Design, Build & Maintain the Finest Ten- Inverurie nis Courts & Sports Surfaces Tel: (0116) 246 0500 Fax: (0116) 246 1561 AB51 5GT Tel: +44 (0)1256 880488 01621 85 86 86 Email: [email protected] Tel: 01467 627290 Fax: 01467 625791 Email: [email protected] www.etcsports.co.uk www.fossecontracts.co.uk E-mail:[email protected] Web: www.kestrelcontractors.co.uk

A B D A D I J K O P S B D B E

McArdle Sport-Tec is one of the UK’s Unit 32, Clwyd Close, longest standing artificial pitch and track Hawarden Industrial Est, contractors. In the past our 3G installations Manor Lane, Hawarden, CH5 3PZ, have included: Manchester United FC, Stoke City FC, Wolverhampton Wanderers FC, West T: 01244 533184 Cosgrove Road, Old Stratford, Milton Keynes MK19 6AF Bromwich Albion FC, Swansea City FC & F: 01244 533184 POLYTAN SPORTS SURFACES LIMITED Tel: 01908 260217 Fax: 01908 261659 Reading FC. Phone: 0845 224 1416 Fax: 0845 224 1617 T: 01491 827810 E: [email protected] Email: [email protected] McArdle Sport-Tec Ltd Email: [email protected] 1-2 Thames Park, Lester Way, E: [email protected] www.landunitconstruction.co.uk Wallingford, Oxon OX10 9TA. www.mcardlesport.co.uk www.plattconstruction.co.uk www.polytan.de/en

E B C D A D J K P Q B C D O

Newbury Berkshire t: 01635 34521 LOOKING FOR A SUPPLIER? www.sandcslatter.com SIS Pitches ...sports surfaces for all [email protected] Experts in the manufacture, design and construction of sports fields and training complexes INTERESTED IN BECOMING SUPPLY AND INSTALLATION OF SURFACES AND Tel: 01900 817837 Fax: 01900 817605 EQUIPMENT FOR: ● Multi-Sport Facilities Email: [email protected] A SAPCA MEMBER? ● Cricket Facilities ● Play and Educational Facilities www.sispitches.com D F B D E J K O P Q R S Tel: 024 7641 6316 Email: [email protected] www.sapca.org.uk Quality contractors at affordable prices tel 01865 736272 www.whitehorsecontractors.co.uk

A B C D B D E

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 83 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS KEY

G Adhesives B&L Fencing Services Ltd Phone: 01527 882101 H Aggregate Producers Fax: 01527 882123 I Equipment Suppliers T: 0161 214 8722 E: [email protected] www.blfencing.co.uk www.athleticsdirect.co.uk Fencing Specialists to the Sports Industry J Fencing Systems K S I J K Floodlighting L Indoor Structures ADVANCED COATING Sports flooring · Sports surfaces BRITANNIA SYSTEMS FOR SPORTS AND RECREATION SURFACES M Paint Manufacturers Tracks for champions Britannia Paints Limited Unit 7 and 8, King Street Trading Estate N Screening/Windbreaks Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL Middlewich, Cheshire CW10 9LF www.berleburger.com T: 01606 834015 F: 01606 837006 Tel +44 (0)1932 350365 Fax +44 (0)1932 350375 E: [email protected] Tel: 01422 200 143 e. [email protected] www.bridome.co.uk www.britanniapaints.co.uk Email: [email protected] O Sports Surface Suppliers

L M P O P Surface painting/Line Marking Q Civil Engineers & Sports Lighting Specialists www.cuphosco.com Groundworks

LEADING AIR DOME MANUFACTURERS R Irrigation & Pumping Design . Manufacture . Install . Maintain T: 01883 743988 F: 01883 744076 E: [email protected] Tel: 01920 860600 S Fax: 01920 485915 Maintenance Tel: 0800 9886370 www.collinson.co.uk www.covairdomes.co.uk Email: [email protected]

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Leading in Artificial Suppliers of Adhesives for all applications in To book your Turf Systems the sports surface industry advertisement in the Phone: +31 (0) 384250050 SAPCA DIRECTORY Tel: 01889 271751 Tel: +44 (0) 131 629 0437 E-mail : [email protected] call John on www.edelgrass.com www.envirostik.comwww.envirostik.com www.fieldturf.com +44 (0)1202 742968 O G O

MULTI-USE SPORTS The UK’s No.1 provider of FLOORING FOR ALL Materials Recovery & Recycling ROUND PERFORMANCE TARAFLEXTM floors for sport COMMUNITY tel: +44 (0)114 262 6580 Call: +44 01926 622600 Granwood Flooring Limited, Alfreton DE55 4ZX UK Email: contractuk@gerflor.com T: +44 (0)1773 606060 F: +44 (0)1773 606030 email: [email protected] Visit: www.gerflor.co.uk E: [email protected] www.granwood.co.uk www.hsgplc.co.uk/recovery

O O I O P O

High quality sports posts, nets and tennis court equipment T: 0121 783 0312 F: 0121 786 2472 www.markharrod.comwwwwww.mamarkharrod.com E: [email protected] www.hexasports.co.uk Products for Sport

I I K I

Murfi tts Industries Ltd THE SPORTS AND PLAY Station Road, Lakenheath, Suffolk IP27 9AD Tel: 01842 860220 CONSTRUCTION ASSOCIATION Fax: 01842 863300 CAN BE CONTACTED ON: www.mri-polytech.com Email: [email protected]

Tel: 024 7641 6316 O O Email: [email protected] www.sapca.org.uk To subscribe to Sports Management, log on to www.leisuresubs.com email [email protected] tel +44 1462 471913 fax +441462 433909. Annual subscription rates are UK £27, Europe £37 rest of world £58, students UK £13 Sports Management is published each quarter by The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA. POSTMASTER. Send US address changes to Sports Management, c/o PO Box 437, Emigsville, PA 17318-0437. The views expressed in print are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the copyright holder. Printed by Manson Group Printers. © Cybertrek Ltd 2014 ISSN 1479/9146

84 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS CONTINUED

SPORTS PITCH www.playrite.co.uk Temporary CONCEPT TO buildings CONSTRUCTION Tel: 01926 423918 www.neptunus.co.uk www.obriencontractors.co.uk

L O Q O

To book your advertisement in the Complete lighting solutions for all sports venues www.progame-shockpads.com www.philips.com/lighting Contact: Martin Laidler – Sales Manager SAPCA DIRECTORY E. [email protected] Tel: 07831 178690 T. 01773 838000 t: +44 (0)7920 711442 e: [email protected] call John on Email: [email protected] www.re-bounce.com +44 (0)1202 742968 K O O

9,73(@4HPU[LUHUJL3[K >LZSL`/V\ZL>OP[[SL*SVZL Manufacturing Ltd 5L^HYR5.+@ Manufacturing high-quality All the space you need  artificial sports turf for you Specialists in Tension PUMV'YLWSH`THPU[LUHUJLJV\R we will never stop innovating Membrane Structures. ;HRPUN*HYLVM)YP[HPU»Z Tel: 01900 812796 Fax: 01900 815509 01242 700277 :WVY[Z:\YMHJLZ www.rubb.co.uk Email: [email protected] www.spatialstructures.com

I P S L O L

Surfaces and Celebrating 20 years To book your providing durable, equipment for sport, advertisement in the resilient & quality play and leisure. multi use sports floors Synthetics sports pitch mainenance experts SAPCA DIRECTORY Tel: 01858 545789 01244 321200 tel:// 08702 400 700 fax:// 08702 400 701 call John on Fax: 01858 545890 [email protected] email:// [email protected] e-mail: [email protected] www.sportssurfacesuk.com web:// www.technicalsurfaces.co.uk +44 (0)1202 742968 I O O S

Tiger Turf TM UK LTD The future of fencing TM t: +44 (0)1299 253966 Sports Buildings e: [email protected] Cleaning, marking and lining of sports surfaces tel: 01902 796699 www.tigerturf.com +44 1724 710 681 | [email protected] Tel: 0845 058 0644 or +44 1342 851172 email: [email protected] www.veldemangroup.com www.white-line-services.com www.zaun.co.uk

O L I P S J

EXHIBITIONS & SEMINARS: SPORTS FACILITY SHOWS

SAPCA regional exhibitions featuring the leading constructors of sports facilities and suppliers of related products and services, together with seminars on key aspects of sports facility design and construction.

Forthcoming shows: · Tuesday 28 October: Ravenscraig Sports Facility, Nr Motherwell, Scotland

MORE INFORMATION: SUPPORTED BY Tel: 024 7641 6316 Email: [email protected]

www.sapca.org.uk GREATNESS IN THE DETAIL

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 85 Event special: SALTEX sport-kit.net the search engine for leisure buyers

:KHUHYHU\RXDUHLQ WKHZRUOG¿QGWKHULJKW &KDUWHUKRXVHGLVSOD\V SURGXFWVDQGVHUYLFHV QHZSURGXFWODXQFKHV E\ORJJLQJRQWR6SRUW Charterhouse Turf Machinery’s Graden 0DQDJHPHQW¶VIUHHVHDUFK Contour Sand Injection is a scarifier/ aerator with the ability to scarify engine ZZZVSRUWNLWQHW to any depth between 1-40mm, simultaneously backfilling the grooves with either sand or a combination 9DFXXPVZHHSHUVDQG of sand and seed. Elsewhere, the FRPSDFWVHHGHURQVKRZ Redexim Double Disc Overseeder range was shown at Saltex after launching Trilo’s S range of vacuum sweepers earlier in 2014. The Double Disc Seeders and a compact pedestrian propelled bury the seed up to 20mm deep in the seeder from RotaDairon are new ground with a disc spacing of 30mm. launches for The Grass Group. Four new models are being added to Trilo’s sport-kit.net KEYWORD S range – the S8, S12, S16 and S20 CHARTERHOUSE – whose modular build means options including axle set-up, body types, implements and hitch options can easily be incorporated to meet custom needs. Meanwhile, RotaDairon’s Seed-Car has been designed to work in restricted areas and allows seeding sport-kit.net KEYWORD into all the ‘corners’ of a ground. GRASS

High speed is the key to 7UDFNHGVWXPSJULQGHU /DZQÀLWH¶VQHZPDFKLQH PDGHHDV\WRPDQRHXYUH Lawnflite is to unveil a new high- speed roller mower as part of its Pro A compact but powerful Carlton tracked range. The 553HRS-PROHS features stump grinder is among the Orange a high-speed gear which makes it Plant range at Saltex. The SP5014TRX 13 per cent faster than the standard tracked model has been designed to models in the range, the 553HRS provide optimum manoeuvrability, and and 553HRS-PRO. All have premium features a short track base and radio engines from Honda and Kawasaki, remote control. It has a 50” cutting arc and have been designed to be quiet and a 14” cutting depth. Orange Plant when in operation. Fan-assisted col- recently added the GreenMech portfolio lection and a blade brake clutch of wood chippers and shredders to its mean the engine doesn’t have to be dealership and also showcased these re-started when emptying the bag. machines at Saltex in September. The new model was launched at Salt- ex, where Lawnflite also showcased sport-kit.net KEYWORD sport-kit.net KEYWORD its range of chippers, shredders and ORANGE LAWNFLITE trimmers.

86 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 log on to www.sport-kit.net and type the SALTEX company name under ‘keyword search’ SPORTS AMENITIES LANDSCAPING TRADE EXHIBITION

SCH launches three point linkage mounted groomer

A three point linkage mounted groomer, a multi-tasking unit to groom pitches prior to use or at end of play, has been launched by SCH. The Combination Turf Groomer features a leading star shaped slitter bar which pierces the surface to increase drainage, while brush and rake bars tickle over the surface to enhance its appearance. The rear roller firms up the surface. All three tools can also be adjusted by individual screw jacks for depth and pressure. SISIS to unveil synthetic surface machine prototype sport-kit.net KEYWORD A prototype machine designed specifically for synthetic surface maintenance SCH was officially unveiled at SISIS’ stand at Saltex. The company says it welcomes comments from customers before full production begins later this year. SISIS also be displayed products such as the Rotorake TM1000 tractor mounted scarifier and Rotorake 600HD pedestrian scarifier and linear aerator with their range of interchangeable reels, which were launched at the show last year. sport-kit.net KEYWORD SISIS

Innovative lawn mower Wall system offers rapid adds to Allett’s range solution for groundsmen

Allett Mowers unveiled an innovative Developed in Canada, Flex MSE is new addition to its professional an innovative vegetated wall system range of lawn mowers at Saltex that is intended to provide golf course following successful trials with a designers and groundsmen with an eco- number of groundsmen across friendly solution when looking to rapidly the UK. Representatives from create fixed landscape structures with the company were on hand to enhanced engineering stability and demonstrate the new machine, durability. It comprises two engineered discuss its specifications and answer components: soil filled geotextile bags questions. Allett also displayed its full and spiked interlocking plates which are professional range of cylinder lawn 100 per cent recycled and recyclable. mowers for the grounds care sector, Product demos took place at Saltex. as well as a selection of mowers sport-kit.net KEYWORD from its Classic and Expert domestic sport-kit.net KEYWORD ALLETT ranges, which includes the Complete FLEX

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 87 SPORTS MANAGEMENT DIRECTORY

AV/Lighting/Sound indoor/outdoor surface line marking & maintenance

Cleaning, lining and resurfacing of sports surfaces Tel: 0845 058 0644 [email protected] www.lightmasters.co.uk Email: [email protected] www.white-line-services.com

exercise equipment Indoor sports halls/temporary or non - traditional structures

Temporary buildings RUBBER SOLID END BSI DUMBELL APPROVED

GIVING YOU THE EDGE IN FUNCTIONAL FITNESS EQUIPMENT. www.neptunus.co.uk +44 (0)1553 763285 www.jordanfitness.co.uk [email protected] or find us here

Building Systems

COME DESIGNED OUTSIDE TO ACHIEVE & PLAY excellence in engineering +44 191 482 2211 | www.rubbuk.com Taking fitness outside is just one step in the Life Fitness evolution. lockers/changing rooms

LifeFitness.co.uk | 01353 666017 Follow the evolution at lifefitness.co.uk/bluesky

© 2014 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation. Craft sman creating great

Ready for a new experience? changing environments  Lockers  Cubicles  Vanity units  Bench seating  Ancillary furniture Call 01480 405396 [email protected]

precor.com · 08448 480101 · [email protected] www.cqlockers.co.uk

88 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 BE SEEN BY OVER 5,500 ACTIVE BUYERS IN EACH ISSUE

Call the Sports Management team now on +44 (0)1202 742968 Email: [email protected]

lockers/changing rooms sports surface maintenance FITLOCKERS Quality Affordable Timber Lockers Official Training Supporter to the IOG

REAL CARE T: 01923 770435 sales@fi tlockers.co.uk www.fi tlockers.co.uk FOR SYNTHETIC

sports equipment suppliers & manufacturers SURFACES

Tel: 01636 640506 email: [email protected]

www.replaymaintenance.co.uk

sports flooring

sports lighting the night sky in safe hands Sports Floor Markings, Floor Sanding, Squash Court Refurbishment

Tel: (01684) 567504 Fax: (01684) 563101 Email: [email protected] www.peterdorrell.co.uk

Tel: 01623 511111 Email: [email protected] MULTI-USE SPORTS www.abacuslighting.com Picture courtesy of Cheshire County Sports Club TARAFLEXTM FLOORING FOR ALL COMMUNITY ROUND PERFORMANCE

^ports >iŐhƟnŐ ^pecialists T: +44 01926 622600 E: [email protected] www.cuphosco.com W: www.gerflor.co.uk

Quality Innovation Value Design . Manufacture . Install . Maintain

Contact us now for your Tel: 01920 860600 Fax: 01920 485915 &rĞĞ >ŝŐŚƟnŐ ĞsŝŐn Email: [email protected] wet leisure play products

Interactive Water Play Flume Slides Safety Solutions Filtration Service & Maintenance

T: +44 (0) 1752 771740 E: [email protected] W: www.hippoleisure.com

sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 89 POWERED BY leisurediary.com

30 SEP - 2 OCT 2014 19-22 NOV 2014

Leisure Industry Week (LIW) SIBEC Europe NEC, Birmingham, UK Pestana Casino Park Hotel, The annual meeting place for Funchal, Madeira, Portugal professionals from all areas of leisure The event brings the UK and Europe's major - including sport and fitness. operators from the private, local authority ADVERTISERS INDEX Tel: +44 (0)20 7955 3990 and trust markets in health, fitness and www.liw.co.uk leisure together with leading suppliers Athletics Direct 63 to participate in a series of one-to-one 28 OCT 2014 meetings over two dedicated business days. Britannia Paints 63 Tel: +356 2137 0207 Charles Lawrence 63 Sports Facility Show www.sibeceu.com Ravenscraig Regional Sports Facility Collinson 51 Motherwell, UK 25-26 NOV 2014 Fieldturf Tarkett 15 The Sports Facility Show is an event BASES Conference for sport professionals working in the Geneva 2014 91 designing, managing and maintain of St George's Park Burton Upon Gerflor 16/17 sports and play facilities. The one- Trent, Staffordshire, UK day event includes sessions on key The annual conference of the British Leisure Industry Week 55 topics, expert speakers, dedicated Association of Sport and Exercise networking time and an exhibition. Sciences, the professional body for Les Mills 25 Tel: +44 (0)24 7641 6316 sport and exercise sciences in the UK. Life Fitness 27 www.sapca.org.uk Tel: +44 (0)113 812 6162 www.bases.org.uk/BASES-Conference-2014 Mark Harrod 41 7-9 NOV 2014 Matrix 73 04 DEC 2014 SIBEC North America O'Brien Contractors 77 Ocean Reef Club, Key Largo, United States IOG Conference and Industry Awards Pool & Spa Expo 92 Major operators in the health, recreation, stadiummk Milton Keynes, sports and fitness sectors meet with Buckinghamshire, UK Replay 29 leading executives from national and The awards acknowledge the high standards Rubb 2 international supplier companies. achieved by volunteer and professional SIBEC events aim to bring the industry teams and individuals at facilities that range SAPCA 81 together to do business in a five-star from grass roots through to professional destination and provide high quality stadia level. They recognise achievement, Sports Labs 29 networking and relationship-building innovation and examples of best Technical Surfaces 59 opportunities in a relaxed environment. practice from the leaders in the world of Tel: +1 603 529 0077 groundsmanship. The aim of the Awards is to Technogym 69 www.sibecna.com raise industry standards and professionalism. Thornton Sports 51 Tel: +44 (0)1908 312 511 18-19 NOV 2014 www.iogawards.com Tiger Turf 33

Turf & Grass Expo 77 Soccerex African Forum 2014 10-11 DEC 2014 Moses Mabhida Stadium, UK Pool & Spa Expo 15 Durban, South Africa The Turf and Grass Expo White Horse Contractors 77 The forum brings the leading decision Palexpo Center Geneva, Switzerland makers in African football together with Find out the latest information regarding White Line Services 51 businesses from across the continent synthetic turf, such as: medical facts, Zaun 21 and the world for two days of learning, technical analysis, financial benefits, networking and business opportunities. community partnerships and others. Learn The event will host 1,000 senior football from clubs and sports governing bodies decision makers under one roof in a who will discuss the best practice, new sport-kit.net vibrant networking environment. developments and newest challenges. For more information on our advertisers’ Tel: +44 (0)208 742 7100 Tel: +41 79 823 08 55 products log on to www.sport-kit.net www.soccerex.com/events/africa www.turfandgrassexpo.com

90 sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014 18 SPORTS CONFERENCES 1 COMBINED EXHIBITION ALL AT 1 VENUE ALL AT 1 TIME

THE WORLD’S LARGEST SPORTS CONFERENCES, EXHIBITION AND NETWORKING EVENT IN 2014

December 10-11, 2014 Event Organiser Palexpo, Geneva www.geneva2014.com [email protected] www.internationalsportsconvention.com www.ukpoolspa-expo.co.uk