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[email protected] WWW.JAKSPEDDING.CO.UK CONTENTS 4. How to start interior 5. The best for interior photography THE ULTIMATE 9. The best for interior photography 16. The best for interior photography 22. Lighting for interior photography GUIDE TO 26. Accessories for interior photography 28. Editing for interior photography 30. Five of the best books for interior photography 32. Social media and interior photography 3 2 INTERIOR PHOTOGRAPHY

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WWW.JAKSPEDDING.CO.UK 5 WWW.JAKSPEDDING.CO.UK THE BEST CAMERA FOR INTERIOR PHOTOGRAPHY One the of biggest career photography decisions your in will will be you make which camera system offerwhich of a all wide variety Sony, and choose. of to Canon,threeCurrently bigare the , eachwith impressive an numbers amount of after their which name seem serve to only confuseto consumers. Hopefully this short guide will give a good you idea on the best camera for photography. interior Itlargely comes down personal to preference. It doesn’t matter what the diehard fans each of systemwill tellon variousyou forums (go there peril), your at most prosumer professional to factor defining your as choice lensyou’reconsideringthe that together close so now are cameras yourin purchase. Probably the biggest before purchase you camera decision make your to is will whether you have down go to the full want you frame sensor cheaper) route cropped or opt for the (usually or APSC sensorsize cameras. FULL FRAME OR CROPPED SENSOR FOR INTERIOR PHOTOGRAPHY? Thisquestion be oldermay itselfphotography than and is the subject keyboard warrior many of photography forum arguments. In all honesty, it will all come down to what you’re comfortable paying. A cropped or APSC sized will seeyou slight a improvement in However, camerawill, onthe main, be considerably cheaper. the due increased to images your dynamic a full to frame available camera and range better low lightperformance on a full frame sensor. It willalso let use you the fullangle view of ,your of can you meaning use 16-35mm that in itsall glory. frame full a which field of depth shallower the is front technical the on consider to thing more One camerawill give you. Notparticularly important but worth for interior considering photography, if you’re be to photographing just more going than properties. your ego. Finally, having of “that the image want clients) your really big camera”?Do (or you Jobs can be won and lost so consider looks image on your gear how your as well as what can you do with it! BEST CAMERAFOR INTERIOR PHOTOGRAPHY HOW TO START INTERIOR PHOTOGRAPHY

So if you’re consideringcareer a interior or just in photography better take to want pictures your of equipment great get images. to own home, read on and these enjoy simple tips help to start you interior journey. your photography INTERIOR PHOTOGRAPHY BEGINNERSFOR Even if you’re it is possible totally with new photography, a little to preparation and the right How often seen you have propertyruined photography withwonky wallsand terriblylit bathrooms? Everybodystarthas to somewhere andthis guide willstartshow how to you interior photography. Well the truthWell is, with little a practise mistakes can that be easily like avoided. 4 7 WWW.JAKSPEDDING.CO.UK world, your images probably aren’t going to be viewed on anything much bigger than your computerscreen. So the 20MP CMOS sensor, paired together with the DIGIC processing6 engine, in the 7D mk2 is going to be more than enough. qualitytheweathermajormk2thesellingis thesealing, of7D points of the One sit of can that alongside even the flagship1DX mk2. So if you’re ever caught out by the rainin a dirty or environment,find yourself you can be sure your camera can handle it. doesdynamicthatfallthedownHowever,whereis 7d the range, which basicallyis muchhow information the sensor records across the highlights through to the shadows, is fairly limited capturing, capable of is camera the information of amount fairly large still a is That 11.8Evs. at it just doesn’t stand up to some of the other cameras on this list. BEST CROPPED(APSC) CAMERA FOR INTERIOR PHOTOGRAPHY The80D is the hero of the current prosumer Canon lineup and is verya capable camera if you’re looking for something whichcan doa bit ofeverything, aswell as being great for interior or a backupcamera for a full frame camera. Itfeatures 24MPa CMOS sensor paired with Digica processor, 6 which gives you loads of to play with. This improved sensor also offers a colour bit depth of 23.6 bits and a dynamicranger of 13.2 Evs on DxOMark’s tests. Thesensor forthe D7500 theissame 20.9MP sensor andExpeed sensor,4 which Nikonfits in its D500pro level body so youcan be sure you’re getting great image quality. What this gives you is a camera capable of great low light performance withcolour a depth of 24.8 bits and a of 14.5 Evs, which put it above the performance of some of the full frame cameras on offer above. The major differences between the two come in the design of the body. The D500 features a magnesium“carbonbody,whereasa D7500 fibre reinforcedtheis monocoque construction”, whichis in effect a very durablebe more than capable of holdingplastic. on to whatever you can throw at it. It’s used in F1 cockpits to protect the driver, so it should TheSony A77 (Single is an SLT Lens Translucent) camera, which basically means the mirror is semi-transparent,allowing light tohit the sensorand the mirrorat the same time.This allows for phase-detection autofocus through an electronic viewfinder. Autofocus shouldn’t be a decisive factor when choosing a camera for interior photography, but theability to shoot at iso 50 with this camera could be, allowing for incredible image quality, dynamic range and colour depth which comes close to that of a full frame camera. The 7D mk2 has the lowest megapixel count of all the cameras above. However, in the real CANON 80D NIKON D7500 SONY A77 MK2 CANON 7D MK2 - - - system included in the flagship D4 range, so you’re getting a serious amount of technologyfor your money here. Which if you find a good deal, can be upto 60% of the price of the D850. dynamicrange of the 6D mk2 is where the camera falls down little,a giving you steps, only 11.9 which – compared to some modern DSRL cameras – could be a massive letdown. It also features many extra features you’re probably never going to find much use for, such as wirelessconnectivity and a touchscreen. If that kind ofthing doesit for you, thenthe 6d mk2could be for you but– otherwise, wouldI suggest going for one of the cheaper and older models.5d Thelittle brother theD850,of thed750 offers a 24MP CMOS full frame sensor which pairedis to an Expeed 4 processing engine. Itoffers the same design and build quality of the older d810, as well as the same RGB metering The big benefit of the Sonya7R mk3 is that it features something called “ ShiftShooting”, Multi where the camera shoots four RAW images, shifting the sensors a single pixel between each . This allows you to capture more detail when shooting still images. The one big drawbackto this system is you have toimport them into Sony’s Remote applicationin orderto process the files, which introduces another step into the post-production workflow. Thisis Canon’s headline prosumer camera at thistime and featuresa 26.2 MP fullframe sen sor. It features an upgraded DIGIC 7 processor which offers a colour depth of 24.4 bits. The Many claimthis to be amongthe best camerasever made andNikon doesn’t disappoint with a 45.4 megapixel FX sensor which received rating a DXO of 100 – the first DSLR to do so. Itdoes this by featuring backside-illuminated a (BSI) sensor whichallows it to capture light more effectively, giving a boost to dynamic range(rated at18.8 EV), colour(offering depth ofa 26.4) bit and signal to noise performance to improve low light shooting. All this offers animage quality in-line with most cameras, all in packagea which is much lighter on the wallet. Sonyjoins the party with its 42.4 MP full-frameExmor sensor mirrorless system. Featuring a Bionzprocessor,X camerathe capableis deliveringofstops dynamic of15 to up range, giving youloads of tonality throughout your shot. Plus, a 14-bit RAW format ensures youwon’t be losing details in your highlights and shadows. images straight out of the camera. Also – and perhaps most interesting for interior photog This camera is a couple of yearsand you can pick old up a brand new body for now, around £2500. so the price has come down significantly since launch BEST FULL FRAME CAMERA FOR INTERIOR PHOTOGRAPHY size A0print canmonstermeanswhichyou featuressensor,CMOS pixel50.6megaa R 5DS The raphyit– also features mirrora vibration control system, which is designed to cut down the vibration produced from the of the camera, allowing you to capture a sharper image. fil low-pass cancellation a of inclusion the with continues quality image with obsession The ter which, Canon claims, optimises sharpness and increases clarity even further. So if you’re looking for the best image quality this would be a good place to start.

NIKON D750 CANON 6D CANON 6D MK2 NIKON D850 SONY A7R MK3 CANON 5DSR 6 9 - - WWW.JAKSPEDDING.CO.UK lenses, something which is missing from a lot of the higher lensescoming out on top, you need to consider how import is. If your final image is only being used for web, you will It may also work out cheaper to buy a couple of zoom lenseszoom of couple a buy cheaperto out work also may It Instead of carrying three prime lenses to a job you can grab Image stabilisation now comes as standard with most zoom buying 5-6 individual prime lenses. ZOOM LENSES ZOOM you space in your bag and also saving you time messing to cover the whole focal range that you need, rather than not notice a difference between a prime and a . end prime lenses. good A image stabilisation system, such as Canon’s IS, will easily give you 3-4 stops of stabilisation, allowing you to use much slower shutter speeds. antgoing into100% andpixel peeping every single image a single lens which will cover all of the focal lengths, saving aroundin front of client,a constantly changing your lens. Althoughthe above looks swayed massively towards prime A zoomlens comesinto its own when youneed versatility. - - - THE BEST LENSES FOR INTERIOR PHOTOGRAPHY

lower . Neither of these are massively bene If the size of your kit is an issue to you, then a between buying two lenses or just getting the one. PRIME LENSESPRIME smallerthan zoom lenses, simply because they don’t have you’re going to be mounted on a tripod at f8-f11. Howev Much wider . The majority of zoom lenses are f2.8 to fit as much stuff inside the lens. meaning the glass is fixed. more light in, whichis handy for particularly darkscenes. maybe the way to go. They are, for the most part, lota go back in timebit a foryour kit. This allows youto letlot a zoom lens and will dramatically improve the image qualitydramaticallyimagewill theimprove andlens zoom er, ifyou shoot er, other kindsof photography it’sa toss up ficial for interior photography though, as most of the time the of interior most photography though,for ficial as over your . orbut f4 prime lensesgo as low as f1.4 or evenf0.95 if you around £80,around average cheaperyour much is which than a zoom lens as it doesn’t have to deal with moving parts, It doesn’t matter which camerabrand of you’re using, choose you’re to want to the best going lens with go to it. The below guide will give a good, you brief overview the of best lenses for interior photography andwill hopefully help shape you decision your onthe options for cam which your available are system.era PRIME LENS ZOOM V LENS The eternal debate. initial Your answer to this question may largely depend on when you firsttook up photography. the of old swear guardMany still may prime may by refer lenses them to their angle by of (and viewIf you’re how wide rather than mm). only they in are just starting out,probably you owna 50mm prime and the rest equipment your of will consist lenses. zoom of There isn’t necessarily a right or wrong answer thisto question though and much it of will come personaldown of a combination to preference, cost and speed use. of Firstly, a little bit on what prime lenses and zoom actually and are how they differ. it what does lens zoom a as where f1.8 85mm or length f1.4 focal 35mm fixed i.e. a is lens prime A says on the tin. It has a variable which allows you to zoom in or out of a scene, it will will it and go lens widestthis the is 70-200mm70mm as the wheresuch number a representedby 200mm. into the way all zoom First, a little on how they differ Thisalso comes with the bonus of producing mucha shal The price of a standard 50mm prime lens from Canon is The qualityof a modern prime lens is often superior to 8 11 - WWW.JAKSPEDDING.CO.UK tion is poorly controlled so you will need to correctthat in post production. Theone drawback of this lens is that it will also put you through your paces. Coming in at a whopping (half a kilogram 1.1kg heavier thanthe two above), you’re going to feel it by theend ofthe However, day. that is the price you have to pay for the huge amount of glass needed for the constant f2.8 aperture and theelements 18 which are arranged groups. in13 That’s a heck of a lot of glass! The first of our third party lensesof the telephoto end of the lens. to consider goes a little wider than Featuring the a constant aperture last of f2.8 and coming with optical twoimage stabilization built-in, at the expense this is a great choice. Weather and dust sealing alsocomes as standard so you can be fairly confident at putting it through its paces. Offering a fieldof view110of degrees, this lensis wide andis sharp evenin the15mm. corners There is a smallat amount of barrel distortion, which is expected, but chromatic aberra At the “budget” end of our spectrum is Tokina’s offering. I use the term budget loosely, as it currentlycomes in at just over £500, but this is under quartera of what newa Canon or Nikon equivalent would cost you and can always be picked up cheaper second hand. Again, this offers a constant f2.8 aperture at the expense of the 950g weight tag.Tokina The offers a DC autofocus motor asfrom soundingwell like it’s straight as from Star Wars,a basicallyGMR means improve(Giant autofocus. It also Magnetoresistance)patented one-touchfeatures a mechanism switching push for pull focusa clutch,is which module, which, betweenapart autofocus and modes. manual Featuring 15 elements in 13 groups, the lens suffers significantly from barrel distortion16mm andat isfairly soft inthe cornersthroughout the whole range ofapertures, but isvery sharp in the centre around f5.6-8. Perhaps the biggest drawback of this lens is that it doesn’t allow you to mount filters to the lens,as the glass stands proud of the front of the lens. For interior photography, this is deala breaker. This lens has been developed more for speed rather than as a dedicated interior or architecturelens, soyou will need toweigh up where you’re getting the majority ofyour work and also if the price point can get you through the drawbacks of this lens. - TAMRON 15-30MM F2.8 FI VC USD TOKI NA AT-X 16-28MM F2.8 PRO - - - has been made purely to create the sharpest and best technical image and cuts out all the other bells and whistles. Equipped withOptical SteadyShot and a constant f4aperture, the Sony lens isdust and mois rior photography. rior Sony enters the party with the largest amount of random sounding words and letters so far but with a lens that is packed with the great heritage of the Zeiss line of lenses. Withelements 12 groups, in10 thislens features less glassthan the competition, socomes inat only 518g, but the glasswhich is included ensuresthere isa minimal barrel distortion throughthe use of a large AA (Advanced Aspherical) elements. It also minimizesration with three ED (Extra-lowcolour aber Dispersions) glass elements too. apertureoffers,Nikon 9 Canonand have theblades, Unlike which both featuresonly Sony the 7 with will produce a harsher pattern. Not a deal breaker if you’re choosing the best lens for interior photography, but as an all round it could influence your decision. This lens ture resistant, so ifyou’re planning touse it inthe pouring rainbe aware it doesn’t have the same protection as the other lenses in this line-up. Nikon’swideangle lensfeatures elements groups 17 andtheir12 in SWM (Silent Motor)Wave focussing system, as well asfull manual. But where itbetters the Canonequivalent is that it inbuilt(VibrationhasVR Reduction), claimswhichNikonoffers slower shutter to speedsup of 2.5stops. Not a biggie ifyou’re mountedon tripoda all the time,but if interior photography breaker. deal a be isn’t could stream this revenue only your Again,Nikon does offer slightly a wider14-24mm f2.8G optionED theirin lineup, but offersit no ability to directly mount filters to the lens, which could be a game changer for your inte something within the 16-35mm range is a perfect place to start. BelowwillI try to give you what my research has shown to be the best wide angle lens for interior photography for the three maincamera systems, aswell as a couple ofbonus lenses produced by third party companies: This lens and its ancestors have pretty much set the standard for wide angles lenses in .Containing elements 16 groups, in 11 this lens is seriously sharp and produces gorgeous contrast with very little barrel distortion considering how wide it goes. Featuring Canon’sUSM (UltraSonic Motor)the autofocusis as good as it gets with manuala over ride if you’re short of focus points on your camera if (or it just gets a little too dark for your autofocus and you don’t want to wait for it to lock on). It isbuilt like a tank– and water and dust resistant too, soyour preciousinvestment isfairly well protected from the elements. Canondoes also offer evenan wider option 11-24mmwhich f4/L the is EF USM This so is wide onfulla frame camera though that you have to wear shoes which match the floor as there is a good chance they will be in the shot. BEST WIDE ANGLE LENSESFOR INTERIOR PHOTOGRAPHY For most interior architecture jobs, you’regoing to want to carry a wide angle lens. Ideally -

SONY VARIO-TES SAR T* FE 16-35MM F4 ZA OSS NIKON NIKKOR AF-S 16-35MM F/ ED VR CANON EF CANON EF 16-35MM F/2.8L III USM 10 13 WWW.JAKSPEDDING.CO.UK 17 elementsgroups brings17 12 in900g. thislensat in Thisincludes (ExtraXR 2 Refractive Index elements,LD3 (Low Dispersion) elements, GM3 (Glass-Molded) and one hybrid asphercial lenselement. Which, according Tamron,tominimize axial chromatic aberrations, transverse aberrations, chromatic spherical distortion. aberrations and If you’re not all aberration’d out then this lens also offers a best in class VC system. Offering 5 stops of stabilisation and a USD (Ultrasonic Silent Drive) to offer silent auto focus,quite as itfast isn’t as the Nikon or Canon offering, but we’re really trying to pick faults throughout. incredibly sharp sealed and weather also here. It is topTo it all off, Tamronthe comes in at under half the price of the big three, so if you’re not brandloyal and the minimal difference in auto-focus won’t matter to you, then this could be the best standard zoom lens for interior photography. Describedby Sigma as “moderna workhorse”, this lens is part of the Art series of lenses which Sigma promotes as its high end option. Equippedwith elements 19 groups in 14 and weighing in at just over kilogram,a it is solida lens and the build quality is right up there with other manufacturers. The HSM offers super fast autofocus and OS offers 4 stops of stabilization, which is in line with the offerings from Nikon and Sony. Whereit is slightly let down is the image quality, which doesn’t quite match the others in the list andis visibly softer inthe cornersthroughout the aperture range.If you’re stickler a for image quality above all else, then this probably isn’t the lens for you. - TAM RON SP 24-70MM F2.8 DI VC USD G2 SIGMA 24-70MM F2.8 DG OS HSM - - - persion), three aspherical pieces of glass, one aspherical ED glass and one HRI (High Refrac tive Index)elements. Basically, that’sa heck of a lot ofglass combining tocreate exceptional quality.image lens. the of control creative plete If that price tag makes you wincehalf the price, which a features little, a constant f4 aperture. you can pick up a Vario-Tessar T* 24-70mm for around With a name like G Master, this lens has a lot to live up to. Thankfullyit manages to get most of the way there. Featuring an XA (Extreme Aspherical) lens as well as two aspherical lenses and one ED and one Super ED glass, much like its wide angle counterpart, this lens is built purely for image quality. It comes equipped with Sony’s DDSSM (Direct Drive Super Sonic Motor) which makes the auto focus lightning fast, as well as a focus mode switch, focus hold and zoom lockAs to you would give expect though, quality you costs,. com Coming it in at just shy of £2300 at the time of writing this, it is our most expensive lens. Nikon’s reply features a whopping 20 elements groups, in 16 including twoED (Extra-low Dis And, it keeps on giving with Nikon’s VR which provides an effective equivalent to aspeed shutter whichis 4 stops faster. Ifyou’re shooting a lot inlow light, thenthis is the lensfor you. Itdoes weigh in at just over kilograma and comes in at nearly two grand, but it is seriousa piece of kit. If you own a Nikon body and want the best standard zoom lens for your interior photography, then this is the best choice. if you’re combining with your interior photography in your business. Beingan seriesL lens it is, of course, built to last, with dust and weather resistance built in and will probably outlast you if looked after well. But with a price tag just shy of £1400, you may expect it to. The one drawback of this lens is it lacks any form of image stabilisation, if you’re shooting in low light or think you’ll be using slow shutter speeds without a tripod under you then bear this in mind, as image stabilisation is offered in our remaining four lenses. Canon cheaperlens does USM which offeroffers a ii 24-105mm imageIS f/4L stabilisation and gives you a few more mm onthe telephoto end, but it doesn’t come close to the image quality of the 24-70mm. As always, it’s a constant fight between cost and use. photography job. photography Bystandard zoom, we’re talking a wide option but also letssomewhere you get in nice and close to get some great detail shots. in between the 24-70mm mark, BelowwillI try givewhich to you what researchmy has shown betothe best standard gives zoom lenses a you for interior photography from the three maincamera systems. Again, witha couple ofbonus party third from lenses in thrown manufacturers This lens isbeast. a Featuringelements 18 groups, in 13 with three aspherical elements, two UD (Ultra-low Dispersion) elements and one “Super” UD element, this lens is built for image quality. With a constant f2.8 aperture and aperture 9 blades, it is also capable of some gorgeous bokeh, BEST STANDARDZOOM LENSESFOR INTERIOR PHOTOGRAPHY It’s a great idea to also carry a “standard zoom lens” with you on any interior architecture

SONY FE 24-70MM F2.8 GM NIKON AF-S NIKKOR 24-70MM F2.8E ED VR CANON EF CANON EF 24-70MM F2.8L II USM 12 15

WWW.JAKSPEDDING.CO.UK 14 17 - WWW.JAKSPEDDING.CO.UK Before getting tripod a it is important understand to tripods many that a certain unique are to style order In the get best to tripod photography. of for interior it’s photography wise a lit have to working: styleyour of and you to beneficial most are pointsfollowing the of which about think tle TRIPOD WEIGHT There a few are variablesconsider to whenchoosing the best tripod legsfor interior architecture It’s photography. important seta get to legs of which can support leastat your more time than 1.5 maximum payload. This will, most in cases, tripod get to legs have mean you heavier had you than anticipated, which can be counteracted using by legs made carbon of save on weight. to TRIPOD HEIGHT The differ will maximum height to tripod a massively go will betweencertain models. If possible, theget tallest set can you – this will give more you possibilities if ever need you little that go to bit It’s higher. much easier a smallerget to setstep of laddersthe height to up get tripod to your of trythan tripod and your balance try to some on of top boxes extra and that get bit height of you been all need have there). (we TRIPOD TOUGHNESS Thelast look to thing out for is how long tripod your last. to is going tripoda should after, If looked expensive an So, although look like it may if you purchase now, outlivephotographic career. your out thirty that balance over plus years it suddenly becomes a very investment. small HOW TO CHOOSE A TRIPOD FOR INTERIOR PHOTOGRAPHY - - THE BEST TRIPOD FOR INTERIOR PHOTOGRAPHY

oramic image or combine multiple images to create a scenea create which multiple to oris combine moreimages far detailed, image oramic to similar the sensor shift capabilities medium format on many backs. Mounting your camera Mountingyour tripodon a also gives the option, you ifdon’t you lensa whichhave is quite wide enough or just if the situation calls for it, stitch to multiple together images a pan and create USING PANORAMIC INTERIOR IMAGES YOUR PHOTOGRAPHY IN Thisalso allows add to scenes you your movement in add to littlea bitinterest, of as discussed in the “include people shots your in add to movement” post, which can be found here. Forcertain projects need may you the scene be to i.e.dark if you’re shooting restauranta ora tripoda camera onto your dazzlingdesignbewouldrequiredmount lighta has which you to bar expose correctly for both the dark room and the bright lights. We’renotalways the of given lightinga control in in situation and having tripoda there which allows dramatically to you slow shutter your speed while still aperture an keep which allows you the of scene all sharp keep isto imperative interior to photography. USING TRIPOD YOU FOR LOW LIGHT SCENES Fordepth morea in discussion techniques onHDRand similar please see the “lighting for interior photography” post here. Having camera your position set is also great for trying photo stacking out techniques like or HDR, whereby multipleand take images then you use the correct fromproduce eachto the final image. HDR FOR INTERIOR FOR HDR PHOTOGRAPHY Having when a tripod camerausing any shake allows longer a eliminate shutterto you speed by removing element all contact. human of Using a remote and settings camerayour ona timer will ensure camera your is perfectly still when the shutter fires. IMAGE QUALITY Using a tripod gives the you option using of a lower iso better achieve to quality image as well as slowing shutter your speed use to a higher aperture and a sharper get image. KEEP CAMERA YOUR POSITION CONSTANT cameraMounting your on a tripod camera your allows thesame in keep to you place while go you the scene. to changes This a CamRangerand make is really so something you great like if have you canwhileuse camera changes your small stays live view scene around your and walk make to put. Here are five helpfulreasons to helpyou make the decision onthe best tripod forinterior archi tecture photography, as well as a round up of the fivethe of roundasup aswella best tecture tripod photography, legs and tripod headsavailable today. photography interior for 16 19 - - WWW.JAKSPEDDING.CO.UK

kilogram (depending on which setup you get) andis capable of holding 23kg of kit. What makes this ball head really great and included onthe list is it features a frictionknob which allows youto control the amount offriction the head appliesto the balland allowsfor fairly precise positioning of you camera, without the fear of it sagging when you let go of the ball head. A base also makes it great for getting panoramic shots or stitching together wider shots. Manufactured holding capable and of head aircraft solid from the means aluminium grad camera. 23kg of This is the grand-daddy of all architectural interior photography heads and allows unrivalled precision. It does this through calibrated, geared mechanisms which are operated by thumb dials oneach side of the head which give youcontrol downto single degrees of movement in directions.all fullmetalmadewithThecubea isanodized kilogram,bodyjustweighsanda overat in which dependingon which you could go for, be as heavy as your tripod legs. But being capable of oper ating with over 40g of camera equipment fitted, this is never going to let you down. Possibly the best ball head on the market, it does come at a premium price, and, depending on which which setup you want to purchase, can set you back anything between £400 and £600. giant’s a of roughly fist, size is which the head ball a a weighsunder you get do that,For you ARCA SWISS C1 GP CUBE REALLY RIGHT STUFF BH-55 BEST TRIPOD HEAD FOR INTERIOR PHOTOGRAPHY oramic image or combine multiple images to create a scenea create which multiple to oris combine moreimages far detailed, image oramic to similar the sensor shift capabilities medium format on many backs. Tripod Tripod heads are an integral part of your tripod but can be a confusing area the first timeyou begin to look into them. Here’s a short introduction into the thee main different typesyou may comes across: TRIPOD ANDPAN HEAD Thisis the most type common tripod of acrosswill come you and is also sometimes called three- a way head. It offers movementin both the horizontaland vertical axis via singlehandles which the movement.control HEAD BALL loosening three. By to compared handle one having only by tilt and pan differs a head from ball A the handle, can the you head three around move all in axis work at once, to with making it quicker but also less a lot if you’re accurate working a matter to degrees. of GIMBAL HEAD Thesetraditionally are made for longer lenses the lens keep to stable as it is moved around, but increasinglyare being developed for other applicationssuch as panoramas as to theyyou allow the the of camera centre the thekeep of tripod. top over Now we have a basic understanding of what each kind of tripod head does, let’s dive into fiveof the best tripod heads for interior photography: camera Mountingyour tripodona also gives the option, you ifdon’t you lensa whichhave is quite wide enough or just if the situation calls for it, stitch to multiple together images a pan and create Gitzo’s series 5 giant offers 6 leg sections capable of extending to 278cm, offering the tallest 6-section 10cmjust to down way the all go also carboncan market it fibre today, tripodthe on fromthe ground so gives you massivea amount of creative freedom while still being able to 40kghandle camera equipment. of heavy a Thisis 3560g at carbon tripod. in comes fibre, in you’re off Even put it still not if and by that then the £1300 price tagmay do the trick.. extend all the way unto 267cm withto want to purchase ladder a the with it too. centre column fully extended so you’re probably going Another carbon fibre offering, this time from US company Really Right Stuff. Weighing 1926kg just and capable of holding 23kg, this is seriousa piece of kit. The drawback of all this weight saving is, even when full extended, you’re only going to be 149cm off the ground, so you’re probably going to need to lean down to look through the viewfinder if using this one! Itfeatures three leg sections capable of extending the tripod up to 185 cm and collapsing down to 60cm, meaning it’s incredibly portable too. One of the best things about this tripod is surprisingly the price. Coming in at under £400, it offers serious bang for your buck. With a name like “Super Professional”, you know this is going to be good! Itis marketed as studioa tripod, which means, not only will it hurt your wallet, it will hurt your back too. Weighing 9kg and only collapsing down to 105cm, this tripod isn’t built for trekking around on a long shoot. What it is built for is keeping your camera rock solid and it can hold unto 20kg of equipment without breaking a sweat. The great benefit of this tripod, and where all the weight comes from, is the fact that it can This tripod is British made andlike its name suggests it appears that Winston Churchill had a hand in the robust design. insane an holding of capable also is and here tripod lightest the is this 1.75kg, just Weighing 40kg, making it one of the strongest carbon fibre tripods in the world. BEST TRIPOD LEGS FOR INTERIOR PHOTOGRAPHY of capable is tripod section, fibre three carbon this name, catchy really sporting as a As well safely holding 9kg ofkit. Weighing only 2kg with no head, and a closed length of just 60cm it’sa great choiceif you are looking totravel fast and light while stillkeep some rigidity and the ability to carry a heavy load. It doesn’t come cheap, at around £400, but for a carbon fibre tripod offering all of the above it’s purchase. great a - - - - -

GITZO SYS TEMATIC, 5 SERIES GIANT REALLY RIGHT STUFF TFC- 33 MK2 MAN FROTTO 161MK2B “SUPER PROFES SIONAL” 3 LEGGED THING WINSTON MAN FROTTO MT055CX PRO3 18 21 WWW.JAKSPEDDING.CO.UK - If you’re looking for the control of a geared head but don’t fancy the price tag of the 405 or thethen 410 the 460MG 3D may be thetripod head for you. Coming in at just over £80, this is a great budget entry into a 3 way tripod head. Cast from magnesium, this tripod head is light, coming in at only 430 grams, but this comes withthe drawback that it is only capable of holding 3kg of camera equipment. It also doesn’t offer the fine adjustments which the slightly more expensive heads can give you, so if you’re a stickler for getting everything exactly straight in camera you may need to wrestle with this a little bit to get what you want adjustments on all three axis, allowing you to get incredibly accurate positioning of your cam Manfrotto also offers a larger 405 geared head which is squarely aimed at the professional market.It’s capable ofholding 7.5kg ofkit, compared tothe 5kg oftheThe 410. weight ofthe headis increased by just shy of400g tomake thispossible though, soif you are carrying this round all day, take that into consideration. size material in increase the to due probably 410, the than rigid more bit a quite feels also It manufacture head.used the to They both take the RC4 quick release plate to fasten your camera to the tripod, but405 also hasbubble levels allthreeon axis giving youconfidence that your camera completelyis level before youstart shooting. The 405also has slightly redesigned knobs, which also reduce the degreeof rotation for each full turn of the handle down from degrees 7.2 to6.5, so if that 0.7 degrees really matters to you then is the head for you BEST TRIPOD HEAD FOR INTERIOR PHOTOGRAPHY The Manfrottogeared 410 head is marketed as a prosumer tripod head, giving you geared era through micrometric knobs. micrometric through era Aluminium construction and the simple size of the quick release plates (RC4) that this head comes with means it isn’t the lightest, coming in at 1220g, but for that weight it allows you to“safely” carry upto 5kg ofcamera equipment. That’s roughly the weight ofCanon3 1DXs, so unless you’re shooting it’s very doubtful you’re ever going to put this tripod head under much stress. - - -

MANFROT 460MGTO 3D­ MANFROT TO 405 GEARED HEAD MANFROT TO 410 JUNIOR GEARED HEAD 20 23 WWW.JAKSPEDDING.CO.UK Available in two power options – 180 and 360W – the Godox system is a cheaper alternative to most mainstream systems.drawbackgreatthedeal,reliabilitybutcomes thefroma seems like flash you’rethisunit. If of Offering 450 flashes onworking the somewhere where colour360W constancy is important,version this pack probably isn’t for you.for just shy of £400 With a rating of +/- 200 kelvin shift this could be a deal breaker – pair that with the cheaper plastic construction and you begin to see where the money is being saved. That being said, if you’re looking for a quick and cheap way to get into flash photography they’re definitelyworth a look. The great thing about using a portable studio flash for lighting interior photography is that youcan most likely move over the sunwith it, meaning youwill generally only need one light andmaximuma of two if at a push or lighting something really big.This means you can work fairly fast and don’t need to worry about setting up multiple heads and stands on the job, which reduce the effective space which you can work in. If you’ve got a bit of money to burn then take a look at the lineup. The B2 now offers TTL and HSS shooting, offering shutter speeds of 1/15000thup to of a second! Thiskit is also super small so it’s really easy to use if you’re on your own. can You just sling it over your shoulder and away you go. The downside of this is it only offers around 215 flashes on a full charge, meaninggoing if to be shooting you’re all day, youeither better nail your exposure every time or be prepared to buy a couple more battery packs. Profotoalso offers the B1X systemHSS as well as 325full power flasheswhere but will set you back around £1700 per thehead. battery is built into the head. This offers TTL and The system offers heavier 25% and charge, is full flashesbut 350 a givesalso youhandyfrom and really comesin a bit more power at 424W, compareddoesn’t offer TTL meteringto on the basicthe kit. Profoto’s 250W which TheElinchrom differentrangeofkit alsoa has flash headsa or which kit can you eitherbuy in asindividual heads to add to your existing setupto increase the kindsof photography which you cando. Pro Head Thisa head for general photography offering a good balanceAction Head of power to flash speed duration This head is perfect if you’re shooting fast moving objects as its fast flash duration helps to motion. freeze HS Head The HShead isspecially for hi-sync photography, allowing youto sync at shutter speedsup to 1/8000th of a second with the additional EL-Skyport Transmitter Plus HS. Thisa great if you already have anexisting Quadra battery,as you can just add new heads as you need them for far cheaper than having to buy a full kit. BEST LIGHTS FOR INTERIOR PHOTOGRAPHY GODOX WISTRO PROFOTO PROFOTO B2 ELB - - LIGHTING FOR INTERIORLIGHTING FOR PHOTOGRAPHY

Hopefully this short guide will give idea an on you the best lights for interior photography. berthe batteries ten of yearswhen ago, needed you gyma membership be to able lift to them, will be please know to they now weigh much less sometimes and are you left with the opposite problem having of sandbag to them the floor to in order to themstop blowingaway! has a built-in batteryhas a built-in or has a battery pack can which you attach the lighting. to Those who remem Thegoodlighting manufacturers news the main of is many that now produce lighting which either THE BEST PORTABLE FLASH FOR INTERIOR PHOTOGRAPHY been some Chances if will have you that time have you amount are of for doing photography any formlightinga setup.of This will usually with come a plug attachedit, to so it’s easier use to in studioyour or house etc. That’s great if you’re always one in place, but if you’re continuously on and don’tthe move know access ifyou’re a plug it’shave to to socket going cause to going a you headache. major The problem light with is can’t you that natural it. control If only a very you have short window which shootin to a property and the just sun isn’t or is shining at the wrong side the of property thenwilltry eitheryou to the darkside. to have or go dolightwith available the natural andmake (You probably(You can’t just interior images) rock amazing and up take Theeasiest startplace to with interiorlighting your architecture isjust photography using avail * SPOILER * This guide will give you a basic outline on the various differentlighting techniques in theinterior photographerarsenal and also gives some you little started. you tips get to LIGHT NATURAL WITH PHOTOGRAPHY INTERIOR don’tYou need extra any equipment startedget to andmost in casescan you just rock withup camera,your tripod and lens and start interior some images. take to amazing So, you’ve lighting for interior into the jump photography? decided make to This comes with a number of benefits, first, and probably mostimportant if you’re just starting out, is it’s that free! able light. natural 22 25 - - - WWW.JAKSPEDDING.CO.UK culate the optimum bounce angle. bounce optimum the culate The baby brother of the SB-5000 only features a of 38, which will probably leave youwanting more. However, it is packed with other features, which if interior isn’t your main source of income, may turn your head. It features a zoom range of 24-120mm so you should be covered in most situations, has HSS and RC modes built-in and also is able to function as a master as well aserflashes, a slave which could for come reallyin firing handy you if have some older flashgunsoth but don’t want to have topay the extra price ofthe SB-5000just for the ability totrigger your other flashes. TMetz has been a great third party manufacturer of flashguns for years and this beasttures fea a guide number of 64. What is different about this flashing is it also features a secondary sub-flash module, which helps to get a nice even light by providing a , not important for interior photography but great if you’re shooting something else on the side too. zoomhasIta range 24-200mmof andfeatures HSS, andRCrepeat flash modes wellas theas ability to work as both a master and slave for syncing other flashguns together. Where this speed light does suffer is the recharge time could leave you wanting a bit more. On full power you’re waiting 3.4 seconds if using NiMH batteries. BEST SPEED LIGHT FORINTERIOR PHOTOGRAPHY This is the flagship flashgun in the Canon lineup and offers a guide number of 60, making it one of the most powerful flash guns available and offers a zoom range of 24-200mm so will cover most situations you areput in. As would be expected from Canon, the build quality is amazing and it is completely weather sealed, meaning you really can put it through its paces and it will come out of the other side smiling. It also offers HSS triggers. multiple buy to needing mode without together and an RF (radio frequency) mode for syncingThe robots are coming. multiple flashes This flashgun features an“AI bounce” mode, compatible with cameras launched after the second half of July 2014, which works by firing two pre-flashes and then self adjusting to cal That may seem like a great idea but it comes at the cost of other desired features, such as the RF feature of the 600EX meaning you need some way to trigger the flash off camera and it can’t functionas a master flash to trigger others. It does come with a respectable guide number ofbut 47, it can burn through batteries, with Canon giving it a very wide to 800” “115 shots on a set of 4 AA batteries. a Nikon’s as high-end work offeringto comes in ability with a the guide numberhave of 55 andalso offersdoes HSS,It the abilityprogramme to repeatable transmitter. flasha patternsnot and as well as a slightlyreceiver a dumbed with down RF system fitted asonly it’s wireless master, allowing it to trigger other flashes which comes in handy if you’re having to using multiple flashguns. It does feature a zoom range of 24-200mm so can be used for a wide range of photographic activitiesoutside of using itto light your interior scenes.If you are using itfor other genres then one greatthing about thespeed light theability is rapid-fire to over continuous 100 off shots at full power, meaning you’re never going to miss that important shot. - NIKON SB-700 METZ MECA BLITZ 64 AF-1 CANON 600EX II-RT CANON 470EX-AI NIKON SB-5000 - -

So if you’re not already put off from using your speed light, here are a few different models to give to models different few a are here light, speed your using from off put already not you’re if So idea an whatyou of is available. sory blog post here. have have an inbuilt system for controlling external flash guns, acces you the visit that, willabout need more bit to a out purchasefind a To wireless range. Wizard Pocket the as system,triggersuch As flashgunsare a lot less powerful than a portable studio flash, itmeans you’re probably going need to multiples them of if you’re looking the shotget right to camera in or you’re need to going to use your flashgunto light specificparts of theimage and then combine themall in post-pro For the purpose of the below, all the guide numbers are shown at 100iso at their maximum zoom. maximum their at 100iso at shown are numbersguide the all below, the of purpose the For It’s important know to won’t you that be able anywhere get to near the same from amount of a everything,as complicated where to just and, flash portablestudio a from would you as light speed the Becauseof lighting. for output power common a watts, is in portablewhich measured is flash worked is which number aguide use they flashgun a with measured is light which in way different out by multiplying the subject distance form the source of the flashby your fstop i.e. A flashgun with the guide number 20 of metres, in (64 feet), in at ISO 100, with a subject at a distance 2.5 of metres, feet), (8 would give answer an Number 20 ƒ8, of ÷ 2.5 (Guide Meters This seem may = ƒ8). only getsaccessories worseare there but whencomplicated you’re(and walls) bouncingflash off able be will you confident more get you as and out it work you help can which there out apps and workto this out on the flyfairly easily. If you are new to the market of flash guns, there are loads of options available with the big names big the with available options of loads are there guns, flash of market the to new are you If alternatives too. the batteries long. and shooting day all offeringtheir own brand speedlights aswell as somethird partymanufacturers offering great benefits of flashguns is they are usually powered by the humble AA battery. This means unlike the unlike means This battery. humble AA the by powered usually are they is flashguns of benefits external power packs studio of need lighting ,which a plug recharge, to can you just replacing keep USING SPEED YOUR LIGHT FOR INTERIOR PHOTOGRAPHY startto with place great a are they then around flashes lying light speedsome have already you If lighting, interior photography your as it won’t cost anything you practising.get to One the biggest of Also,hoping useifare you to speeda camera light forandinterior your your photography doesn’t duction afterwards. Doing it this way is fineand givesyou greatcontrol over whereyou can add and remove light later on. 24 27 WWW.JAKSPEDDING.CO.UK Having the ability to tether your camera on set and shoot straight into a programme such as Capture One is great if you have clients on set. The range of cables from Tether Tools will have you covered for any situation. Apple is pretty much the industry standard for photography. Their laptops don’t just look stunning, but they can also withstand a constant battering from being thrown around sets. A 13”MacBook Pro is compact enough to carry everywhere you need to go but powerful enough to be capable of doing anything you ask it to. Interior photography is one of the hardest genres to shoot, as there are so many technical nuanceswhich you need to take for manyinto clients to represent theirconsideration designs in a faithful Having way. a simple grey card such as while you the X-riteare ColorCheck Passportshooting. Photo will ensure you can get the correct white balanceColour on set. fidelity is key monitorYour is one of the most important places to get your colour correct. There is no point spendinghours retouching if you’re retouching to the wrong colours. Calibration tools, such as the Datacolor Spyder5ELITE, ensure that your colours are exactly what they should be. If you’re printing your own work, then something like the Datacolor SpyderPRINT is imperative process. whole the throughout stay consistent colours your sure make to wirelesstriggerWizardsPocketlightinga usedyourtotrigger both(meaningare be canwhich youcan avoid having sync cableslying around onset) and alsoto trigger your camera from up to 500 metres away. There are loads of different models specificto camera manufacturers, offering thingshigh like speed sync capabilities,but unless you have foundsome goldenelixir, you’re notgoing to need all that for interior photography. The PlusX offers you everything you would need in a wireless trigger and, if looked after, will last you a lifetime. - LAPTOP COLOUR CALIBRA TION POCKET WIZARDS - - - - around the frame looking for that perfect picture. UsingCamRangera allows you to use the live view on your camera through your tablet or phone,so you don’t have to go back to the camera to check how things look. This not only savesyou time, but alsogives you a larger screento work with and helpsyou get your camera intopositions where wouldyou otherwise find awkwardit look to through the viewfinder i.e. if it’s way up high or backed up into a corner Interior photography often requires long exposures and a static camera. The best way to eliminate camera shake is to attach a cable release to your camera. There loadsare differentof typesavailable your and camera’smanufacturer more than will likely have a specific one for your camera, so check their website out. However, third partymanufacturers also offer cable releases and some of the current cameras can even be trig gered via appson your phone. Thisallows you to control all your camera’sfunctions without ever having to touch it. Interior photography is often a game of patience and you can sometimes spend hours after youhave got your camera in position just waiting for the light to change or moving props A polarising filter is the second kind of filter I would choose to have in my bag.allows Basically,it you to eliminate glareworktops. and It does this reflections by filtering out polarised light. in windows and polished surfaces,If you want to learn a bit more about polarising filters and suchhow to use them to improve asyour kitchen this. out check photography brands in 0.3 ND (1 stop), 0.6ND (2 stops) and 0.9 ND (3 stops) configurations, givingdegree you of controla of the amount of light they eliminate from the exposure. With the ability to shootRAW and bracket exposures,the graduated neutral However, a density non-graduatedfilter neutral has taken density a back filter seat. definitely still has a place in the interior pho The traditional graduated neutral density filter has had a great history of use for as it allows you to balance the exposure of your shot by effectively darkening a section ofyour image i.e.the sky, by a set amount. They are usually available from most tographer’s bag. It allows you to eliminate a set amount of light across the whole frame. So, ifyour room is too light, or youwant to reduce your shutter speedto introduce some move mentinto your image, then whack neutrala density filter on the front of your lens to get the exposure you need and you’re winning at life. For more information on neutral density filters and how they can benefit your interior pho tography, please visit this recent post to find out more. ACCESSORIES INTERIOR FOR PHOTOGRAPHY -

CABLE RELEASE CAM RANGER POLARIS FILTER ING NEUTRAL DENSITY FILTER 26 29 3 CAPTURE ONE 2 ADOBE PHOTOSHOP ADOBE LIGHTROOM ADOBE 1 WWW.JAKSPEDDING.CO.UK - EDITING SOFTWARE INTERIOR FOR PHOTOGRAPHY

If you shoot tethered then Capture One is the best choice. It is head and shoulders above Lightroom in terms of speed – when you’re on set, you don’t want to be standing around waiting for your images to come through. Even with some Ifyou own Phasea One orSony camera then you can currently get this software for free, otherwise it will set you back €20 a month. 3. CAPTURE ONE PhaseOne is holding back the tide with its own software which is pretty much the industry standard for professional studiosphotography now. class definiteyourself you offersin tools if a also the it the Captureabove Lightroom and step firmly isterms One of in amateur camp then it may be too muchfor what you need. With features suchas layers and the ability to set your own profile, LCC reallyit is targeted the at professional market which wants get to muchas right closeas the to camera as possible and save vital time having to open their files in Photoshop. If you have purchased Photoshop on Adobe’s subscription model then Lightroom comes packaged with it, so is a great way to catalogue your images and get a semi-decent editing tool to boot for free. thing as slowas interiors, ifyou’re waitingseconds 5-10 for eachimage tocome throughby the end ofthe day and 300 shots later you will have lost nearly an hour just waiting for your software to catch up to you. The reason youstill need to usePhotoshop is whenyou wantto go deeper into your imagesand involve multiplelayers and composting techniques to really bring your interior photography to life. Lightroom offers all of the basic editing tools you would expect to receive, such as exposure, contrast, the abilitychange the temperature to ofyour shot, crop, rotate etc etc aswell as some more advanced toolssuch as dust removal and keystone correction, which are vital for interior photography. Themain reason you will be using programs such asLightroom istheir ability developto RAW files from your camera withhugea degreeof consistency. This gives you control of every last detail within your image, as well as the option to file all your images in one place, which can be shared via the cloud across all your devices. 2. ADOBE LIGHTROOM hostcataloguinggreatoffers editingsoftware a CarryingwhichAdobe’s thetoola dominationLightroom onsuite,of is of basic to intermediate editing functions too. Thereis also an opensource but if programyou want to outsay, loud, onset, toyour client that you’re just going todrop called their be image my guest. intoGIMP, GIMP which offers some of Photoshop’s functionality without the price tag, (And it’s used far too often on set as a wayIt’sa must-have of ifyou intend somebody ondoing any form ofediting toyour images.From simple spot cleanups to full on image dodging puttingcompositing, Photoshop is the unrivalled in king of the the editing world. effort, “can you just photoshop that out”.) Photoshop has become that synonymous with image editing since its conception in 1987 that it’s asnow a verb. even classed 1. ADOBE PHOTOSHOP 1. Once you have shot all your amazing interior photography using our equipment guides you will neededit to some and catalogue way images. your of Thereall only are handfula options of for editing software for interior out photography there, so thankfully most the of choices already are you. for made 28 31 - - - WWW.JAKSPEDDING.CO.UK BOOKS INTERIOR FOR PHOTOGRAPHY Althoughthis book is aimed more at architecturalphotography and sitswithin a series of construction books aimed at architects, it is perhaps the most comprehensive book currently available for the professional photographer. The equipment used within the book is all extremely high-end and it covers the use of tilt shift lenses and medium format equipment in-depth. So, if you’re looking for more of beginners’ guide, this may not be for you. What youdo get here is a beautifully illustrated book, with a history ofarchitectural photography up to the current day explaining allthe moderntechniques, suchas HDR and post-processing as well assome ofthe staplesof the genre with focal lengths, white balance and filters are covered in great detail. 4. HOW TO TAKE PHOTOS MOVE THAT HOUSES – ED WOLKIS On the opposite end of the spectrum to the above, this book by Ed Wolkis is written with the beginner in mind. If you’re just starting out or you are an estate agent or architect looking to take your own photography, then this is the place to start. Itoffers plain guides, all the way from setting up your camera through to beginning to introduce light into your shots and even includes a section on how to hire a professional photographer if you still can’t get the results you require. BOOKS INTERIOR FOR PHOTOGRAPHY It may not come as much surprise, but as interior photography is such a niche subject, there aren’t that many books forinterior photography which are written specifically on the subject. Many that are seem to be lumped in with archi ARCHITECTURAL1. PHOTOGRAPHY: PROFESSIONAL TECHNIQUES FOR SHOOTING INTERIOR AND EXTERIOR SPACES – NORMAN MCGRATH Norman McGrathhas spent closeto half century a shootingbuildings andhas many great books onthe subject, includ ing the great predecessor to this, entitled “Photographing Buildings Inside and Out”. This book squarely student aimed both is at professional and architectural photographers interior and look whoare SCHULZ ADRIAN – PHOTOGRAPHY ARCHITECTURAL 2. Thisis greata book to give you gooda understanding of the basic skills you will need to shoot good interior architecture photography,including step-by-step guides which include imagesand illustrations on widea range of helpful topics such as cameras, lenses and image processing software. It also goes slightly more in-depth on the different problems you may face on your shoot, including external factors such as weather and movement, as well as how to balance ambient light with artificial light. 3. ARCHITECTURAL PHOTOGRAPHY (CONSTRUCTION AND DESIGN MANUAL) – AXEL HAUSBERG AND ANTON SIMONS tecture photography as a genre or are just a catalogue of shots withlatest little the to no technicalbuying and knowledgemoney your or guidancesaving in recommend I’d but fine, that’s pictures, pretty at look to want you If them. edition of Homes & Gardens rather than a posh coffee table book. lost.notis all short BelowHowever, a is listbooks of interiorfor photography which good offermixture a images to of aspire to as well as technical guidance to help you improve your own photography along the way. advicegainindustry tofroman ing subject.leaderthe on offersIt some great advicetechnical the craft, the on of side such as camera and lens selection, as well as an amazing array of images from the author to inspire you to create. Theone drawback ofthis book isthe quality ofthe final product seems a little rushed and it even comes with its own downloadederrata can be that from Norman’s website. - - (CONSTRUCTION (CONSTRUCTION SHOOTING INTERISHOOTING SPACES HOUSES WOLKISED PHOTOGRAPHY: PROFESSIONAL NORMAN MCGRATH HOW TO TAKE PHO PHOTOGRAPHY PHOTOGRAPHY MANUAL) OR AND EXTERIOR 3 4 2 ARCHITECTURAL ARCHITECTURAL SCHULTZ ADRIAN ARCHITECTURAL DESIGN AND & AXEL HAUSBERG SIMONSANTON TOS THAT MOVE TECHNIQUES FOR FOR TECHNIQUES 1 2 4 3 1 33 - - WWW.JAKSPEDDING.CO.UK guide from Hootsuite basis. day to here show on audience a day to to your up are was you great analytic tools, so can you how people track interacting are with content, your showing you in in a professional capacity. If you want to look corporate you’re better off taking outan advertin ANALYTIC TOOLS CAN BE GREAT FOR CHECKING YOU’RE REACHING THE RIGHT TYPE ON PEOPLE, JUST DON’T GET TOO OBSESSED! rain (in case rain run you outstories), baby of socan you always you’re sure refer back it and to make them? This doesn’t have to be directly related to your interior photography at first but ifyou’re good use platforms of Make such as Instagram’s thepaper. stories feature, using this great little behind the scenes of what really goes into making your photography. This behindshows the scenes potentialclients what of really making photography. goes your into work howyou and helps trust of build a layer whichwouldn’t otherwise be there.It showsevery comments follow, likes, received etchow etc many have you given at any time. This gives you platformsbut it’s important stay to true company’s your to beliefs grow to want you and the way the business. Just becauseposted you a picture more likes dog your on of the set 120x which got previous your than picture, doesn’t everymean picture from now onshould picturea dog your of bodyyou’re person real a and justnot robot a capable pumping outof great interior photography. on track. What are their concerns or “pain point” and what can you offer them which is going help going is which them offer you can what point”and “pain or concerns their are What track. on on the set. your potential clients.your Going as as far writing down ideal your client i.e. mid-thirties age (same your relationshipyour and they will back when come you to they need services. your acting with which they will understand. them a way in Spend some really time getting know to mother one of (youas you), can talk coladas pina and about getting kids), likes your caught the in help to somebodyavailable whenthey need it, and trustwill you be growing like the know, side of a real insight into what your audience likes and can help you tailor content specifically for that Everybody is used to seeing a polished final product of everybody’s life now so it’s important to show to important it’s so everybody’s now of life product final polished a seeing to used Everybodyis Concentrate Concentrate on your target audience and spend 80% of your time searching them out and inter As I mentionedbefore, social media needs be to social, so it’s important aren’t you just using it Also, use analytics to your advantage but don’t over obsess! Most of the large platforms now offer platformsnow large the of Mostobsess! don’t over but advantage your analytics to use Also, - - -

SOCIAL MEDIA INTERIOR FOR PHOTOGRAPHY

SOCIAL MEDIA INTERIOR FOR PHOTOGRAPHY like you have to spend to have you money be to gettinglike results. any way of getting of way dopamine a quick hit from seeing red heart tiny that floatup the screen? weaken your message. If you can spend ten minutes a day or hop on and off your phone throughout phone your off and on hop or day a minutes ten spend can you If message. your weaken is only 2% of your entire market, i.e. if you have 100 followers, only 2 of those followers you spent followers you those of followers,2 only 100 have you if i.e. market, entire your of 2% only is in somein pyramid schemes help rich. to get you HOW TO USE SOCIAL MEDIA FOR INTERIOR PHOTOGRAPHY raphy brand throughbrand social media. raphy Social media needs be to pro-active a task.If you’re replying commentsto from a week people ago, switch to going are off pretty quickly. they day thenthey you’re day be to a much better in going place terms in growing of interior your photog them until they have a needa themthey have until for it, potential notyour customer and certainly notFacebook or photography isconsidered.photography thousandsIt is have great to followers of and it does add certaina months getting on board actually are see to going what post. you The social media platforms want Ifcan you only spend ten minutesa week posting, thenit’s probably best to time your devote to to purchase your photography, especially on they go something aspurchase to photography, as niche your interior photography, there look to at pretty pictures cats of and their friends’ babies. Outside this, of on the are you periphery and it’s stay job to your there so when that they do need servicesyour or some hear of hoping for the best.fact, In justif are you posting workand not giving anything back followeryour bodywho does they can remember exist. you If you’re blatantly their“BUY screaming in face ME!” It’s important a solid get to social media strategy goals, place help your in to achieve you as only Instagram. Social media is saturated over with right content now and HubSpot to according organic your reach oneplatform and give undivided your that attention spread rather than yourself too thinly and Secondly, rememberSecondly, nobody that be to sold People likes to. don’t Instagram onto go or Facebook ed any day of the of week.ed day any least At then know you work your is resonating with somebody and they count may start may count moving mark. back zero towards that circles, it doesn’t matter Facebookor Instagram. if that’s Nobody buyvia to is Twitter, going from you to spend to you money on paid advertising so it will appear drive down organic make your reach to you willyou know where you. it take Is to want you it brand awareness, customer servicesor simply a you justyou on the basis un-regularly regularly you of (or as thecase posting maybe) new work and you a full diary of work within your first few weeks of doing it, then I would also suggestalso investing would I then it, doing weeks of first few your within work diary of full a you amount of credibility your to work when you’re approaching potential clients if they research you massive a and findhave you social following, this getof youin itself.job a can are makingare effort a genuine to thesitand time to write take somethingyou. to back How much time are you ableHow you much are time give or willing to social media? to all of the of time,all they willquickly unfollow hit that button. Firstly,it’s important remember to social that media is for socialising. If you’re expecting bringit to However, I would rather have 20really I would rather have engaged followers 1000over followers However, who never interact Finally, and this one may hurt and this one may Finally, but nobody cares about business your or what you’re trying sell to You really need connections put genuine to and thecreate in time You with those social media your in This is a bit a double of edged sword as as far having business a niche interior on social media like 32 35 - WWW.JAKSPEDDING.CO.UK learn more about here. click that So people hashtag your click work up, will come your and all slightly differentand some don’t even use them as a searchable function. without having through trawl page. to your interior and also photography give access you the interiorto designersor clientslooking for inte HASHTAGS FOR INTERIOR PHOTOGRAPHY ON TWITTER BEST HASHTAGS FOR INTERIOR PHOTOGRAPHY INTERIOR YOUR HASHTAGS FOR FACEBOOK ON thisis great if people just have across come see to work place once and your in want moreit of all receive the most interactions. rior design inspiration. So a catchy hashtag of think for interior business your photography at the and in end that drop of your all posts. at least one hashtag be to more retweeted. likely 55% are across the platforms? all Hashtags relatively are on Facebook but the research low key shows posts that hashtags with 1-2 Well, sorry Well, disappoint to but willput you still to littlea have bit work of in, as each platform is With only two hashtags with, play to it’s bestTwitter: really go specific to for Here’s the bit you all came for, right? 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withoutevervisithaving to website your and also gives them looka behind the scenes your of with interior designers who looking are for some advice, use itstart to with and in join these website as every “pin” links back to your website which they can follow. A great benefit foryour ing portfolioing on Instagram gives potential clients your the ability view to work one your in place all ual’s network contactsof or not), page therefore whether your of (regardless extending they like feature in the same in feature as would you for way Instagram below). on that (more HOW TO USE PINTEREST FOR INTERIOR YOUR PHOTOGRAPHY FACEBOOK FOR INTERIOR FOR PHOTOGRAPHY FACEBOOK to engage,to then them allow see to a little personality your of with engage through you the way can now postthem. stories You Facebook from to business your page, too -so can you utilise this tography and otherthese related when– tography content responses theyreply, willbe seen individ each by to tap like and scroll on by than actually and than scroll on by tapto like formulate the to a response time take somebody. to boards for inspiration. This can create a huge snowball effectand is onlyreaching your perfect properly harness the power Instagram of people front as in of many images your and as get possible. tures, as it’s more a search far of engine a social media than channel. better interior promote business to your photography way a platform than which literally allows Itcan littlea take grips to longerget to with Pinterest, but it is great for drivingcustomers your to It allows users to share images from their portfolio which others will findand addto theirown Instagram is visual share built to and it does content it wonderfully a visually well. Creating appeal Instagram is growing day-by-day and for engagement is head and shoulder the rest. above What SEO too! SEO ering we’re selling images, but people stillbuy from people.sit the to time and Iftake you start a conversationwith somebody, you’reconnection a real creating with person.that It’s tooeasyfar er that’s with other photographers from around all the globe talking about kit or techniques or client as specifically they are for searching you are offering.what company. Slightly scary, but also hugely successful if you can find the right balance to make it work. it make to balance right the find can you if successful hugely also but scary, Slightly company. conversations. content correctly,content they will be more far receptive engaging to with brand. your USING INSTAGRAM INTERIOR YOUR PHOTOGRAPHY FOR BUSINESS your reach and – potentialyour customer base – withevery and share comment. like, your company. you to share images and get real time feedback time and real get images share to you from around the all globe? Pinterest is platform searching built as image an it of as – think Google with images prettier pic Hashtags massiveare onInstagram and it’simportant a goodschedule have to posting of times to However, as mentioned before it’s not how big it is that matters, it’s what you’re doing with it. as mentioned before it’s However, hownot big it is matters, that it’s what you’re doing with it. Evenwith the recentall press, Facebookis still the big gunwhen it comessocial media. to estimatedWith an 2.07 monthlyactive billion break or users, make presence could herea having Extend posing reach on Facebook your by questions audience, your to alongside interior your pho Users don’t be Facebook to to come sold but to, as this can if pitch favour you work your your in witter isgreat ifyou’re lookingstart to a conversation.This seemmay slightly backwardsconsid Again, remember sell not to and simply what discover to kind motivates content of audience your TWITTER INTERIOR FOR PHOTOGRAPHERS Twitter also allows startTwitter to you conversations with whethrelevant peopleinterior in photography, 34 37 WWW.JAKSPEDDING.CO.UK #scandinavianhome #scandinaviandesign #interiorphotography #interiorphotography #interiorphotographer #interiorphotographer #scandinavian #scandi #interiorandhome #home#interiorandhome #decoration #homedesign #photography #interiordecor #photography #interiorstyling #interiorinspo #decor #homedecor #interiors #interiordesigner #photographer #interiorandhome #whiteinterior #interiordesign#interior #design #scandinavianstyle #nordichome - - -

So memorable that get target hashtag your sure can find pinsyou. your market in and make frequently used search terms seems the most gain to traction leading other winners back your to content. Place them in your description them your in Place and, similarly Facebook, to using hashtags unique and avoiding PINTEREST AND INTERIOR HASHTAGS FOR PHOTOGRAPHERS Hashtagsaren’t a big dealon Pinterest their and in ownguidelines they state can using toomany negatively affectrankings,your but they are a theon of still searching platform.way viable #scandinaviandesign#interiorandhome #whiteinterior #scandinavianstyle #nordichome #scan Forexample, if you’re shooting Scandinavian a themed house, adding these theonend you willget a really specifically targetedaudience looking for exactly you’re what posting: And then choose the remaining hashtags to specificallymatch your content. Thisway it targets your specificaudience and avoids all your images having the exact samehashtags, whichInsta #interiorphotography #interiordesign #interior #design #photography #interiordecor #decor #decor #interiordecor #design #interiordesign #interior #photography #interiorphotography #homedecor#homedesign#interiors #interiorandhome #decoration #interiorphotographer #home #interiordesigner #photographer It’s best start to with good a solid base hashtags of which general, are i.e. Having a good mixture relevant of hashtagsis really great idea a down to topic, niche on your for example #interior design has over 40 million posts associated to it, small fish big pond, but #smallspacelivingjust36k has fish pond. big over small – needs this your Again, be to to tailored #picoftof couple a in throwing desperate getsreally it firstif researchand your do so client ideal heday #instalove #followforfollow will quickly a few you extra gain followers, just they may not stick around for too long. gram doesn’t like. dinavianhome #interiorstyling #interiorinspo #scandinavian #scandi It’s a great idea to put the majority of these in your firstcomment rather than the actual postto hide the fact you’re spamming. There are also benefitsto this whichyou canread moreabout here if like. you Instagram isbig on hashtags and allows a whopping thirty hashtags per post, so it’s important to beestate usingreal that all people front in as of many theyimage give your get as to you possible. WHICH HASHTAGS TO USE ON INSTAGRAMFOR INTERIOR PHOTOGRAPHY 36 [email protected] WWW.JAKSPEDDING.CO.UK