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Europeana Strategy 2020–2025

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Europeana Strategy 2020–2025 STRATEGY 2020-2025 EMPOWERING DIGITAL CHANGE La Grande Lunette, Place de La Bastille, Louis Vert, 1900, Parisienne de Photographie, France, public domain 2 This strategy has been developed following the Report from the European Commission to the Parliament and the Council on the evaluation of Europeana and the way forward (COM /2018/612) [1] and is based on the recommendations from the Expert Group on Digital Cultural Heritage and Europeana (DCHE) [2] prepared by its sub-group on Europeana. We would like to extend our gratitude to everyone who contributed to the formulation of this strategy, especially representatives of Member States in the DCHE, representatives of the European Commission Directorate-General for Communications Networks, Content and Technology and members of the DCHE sub-group on Europeana. The implementation of this strategy will be supported by European Union funding from September 2020, subject to adequate funding being secured. Key performance indicators will be developed based on this strategy. Europeana is an initiative of the European Union, financially and politically supported by the European Commission since its launch in 2008. Currently it is funded under the Connecting Europe Facility (CEF) [3] funding instrument and is operated by a consortium led by the Europeana Foundation, under a service contract with the European Commission. For the Multiannual Financial Framework 2021-2027, the Commission has proposed to fund Europeana under the Digital Europe Programme. 3 Contents Summary �������������������������������������������������������������������������������������������������4 Objective 2C: Encourage greater use of interoperable Introduction ���������������������������������������������������������������������������������������������7 formats ���������������������������������������������������������������������������������������� 33 Europeana’s values . .11 Objective 2D: Experiment with improving metadata Vision 2020-2025 . .13 automatically ������������������������������������������������������������������������������ 34 Mission 2020-2025 �������������������������������������������������������������������������������15 Objective 2E: Improve multilingualism ������������������������������������ 35 Europeana’s role in the digital transformation . .17 Objective 2F: Use crowdsourcing to enrich metadata . 35 Strategic positioning in evolving landscapes . .19 Priority #3: Build capacity �������������������������������������������������������������� 37 Objective 3A: Develop training and skills to build capacity Public expectations �������������������������������������������������������������������������19 for digital transformation �������������������������������������������������������� 38 Market forces �����������������������������������������������������������������������������������21 Objective 3B: Develop the networks that support digital Technological innovation ���������������������������������������������������������������22 transformation ���������������������������������������������������������������������������� 39 Global perspectives �������������������������������������������������������������������������23 Objective 3C: Strengthen national infrastructures ���������������� 39 Objectives . .27 Europeana’s ecosystem ���������������������������������������������������������������������� 41 Priority #1: Strengthen the infrastructure �����������������������������������27 Glossary ������������������������������������������������������������������������������������������������ 44 Objective 1A: Develop a more efficient aggregation infrastructure �������������������������������������������������������������������������������28 Objective 1B: Provide better services for data providers and aggregators ���������������������������������������������������������������������������28 Objective 1C: Make it easier to find and browse content . .29 Priority #2: Improve data quality ���������������������������������������������������31 Objective 2A: Increase high-quality content ���������������������������32 Objective 2B: Increase high-quality metadata �������������������������32 4 Summary Vision 2020-2025 This vision for Europeana imagines a cultural heritage sector powered ‘ To my mind, the cultural side of by digital and a Europe powered by culture, giving it a resilient, growing our continent is just as important economy, increased employment, improved well-being and a sense of European identity. as our economic outreach. Europe Mission 2020-2025 can and must become a real, vibrant Europeana empowers the cultural heritage sector in its digital ecosystem in the 21st century, a transformation. We develop expertise, tools and policies to embrace digital change and encourage partnerships that foster innovation. We strong community based on the make it easier for people to use cultural heritage for education, research, creation and recreation. Our work contributes to an open, knowledgeable three challenges, the environmental, and creative society. digital and social challenges.’ Thierry Breton, European Commissioner for Internal Market STRATEGY 2020-2025 5 Priorities Priority #1: Strengthen the infrastructure Priority #3: Build capacity Challenge: Inefficiencies in technical infrastructure make it harder Challenge: The needs of cultural heritage institutions are many and for institutions to share their collections online effectively. varied, so it’s difficult to achieve consistency in digital output and Solution: The Europeana Initiative will invest in supporting mindset across the sector. innovation activities that keep the infrastructure aligned with state- Solution: The Europeana Initiative will support institutions in their of-the-art tech. digital transformation. It will showcase the importance and added value of digitisation, adoption of standards, best practice and Priority #2: Improve data quality common solutions. Challenge: The lack of sufficient high-quality content and metadata highly affects the access to and visibility and reusability of digital content. Solution: The Europeana Initiative will invest resources in activities related to metadata and content improvement. It will use new technologies like machine-learning algorithms to enrich metadata records. STRATEGY 2020-2025 6 Digital transformation, Europeana Foundation and Sketchy Business, 2020, The Netherlands, public domain 7 Introduction Europeana is the result of the inspiring idea, backed by a I need to thank Europeana for letter from six heads of state to the President of the European ‘ Commission, that Europe should take ownership and accelerating the discussion and the responsibility of its past and make it an integral part of its future. decision-making concerning our Today, Europeana empowers cultural heritage institutions to licensing policy here at the Finnish share their collections with the world. And so far, over 58 million ’ cultural heritage items from around 4,000 institutions across National Gallery. Europe are available via Europeana online. Dr. Riitta Ojanperä, Finnish National Gallery But these numbers alone do not tell the whole story. Europeana’s most important outcome is the introduction of policies and standards that evolve in line with EU directives and that allow the alignment of cultural heritage digitisation throughout Europe. From 2020 onwards, while safeguarding the core components of the activities that have made Europeana an important agent of change over the past decade, Europeana will focus on a single task: supporting the digital transformation of Europe’s cultural heritage sector. STRATEGY 2020-2025 8 Wireframe: Rome 3D, Mixaills, CC BY-NC 9 Why? Because making sure the ongoing digital transformation has a ‘positive effect on European growth, employment and The cultural and creative industries well-being’ is part of the European Commission’s Digital Europe represent 4% of Europe’s GDP and Programme pledges. For the cultural heritage sector, that employ 8.7 million people, of which 17.9% are aged 15-29. The EU has means addressing ‘an urgent need to make the most of digital EUR 8.6 billion of trade surplus in technologies to record, document, preserve, and make Europe’s 4% cultural goods (From Boosting the cultural heritage accessible online’ (Digital Europe). competitiveness of cultural and creative As part of a digital single market, Europeana contributes to a industries for growth and jobs and Europe transformed by culture; one that uses technology to Eurostat, Culture statistics) achieve an ‘inclusive digital society’ bringing economic and social benefits for Europe (Economy and Society). With this strategic plan for 2020-2025, the Europeana Initiative will be strengthened, supported and reinvigorated as a strong networked organisation focusing on supporting the digital transformation of Europe’s large and diffuse cultural heritage sector. This strategy has been developed by the European Commission and Member States. It will be delivered by a collaborative approach led by the Europeana Foundation under a service contract with the European Commission, with the Europeana Network Association, the Europeana Aggregators’ Forum and their network of data partners, European Union Member States STRATEGY and external partners. 2020-2025 10 Impact Workshop EDCR Glasgow, 2016, Sebastiaan ter Burg, Europeana Foundation, Netherlands, CC-BY-4.0 11 Europeana’s values Access to cultural heritage leads to positive social and economic Digital means ‘usable’. Europeana provides the impetus, change, and digital technology
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