Enterprise Connect 2019 1. Overview 2. General Observa Ons 3. Selected
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Brand Messages on Twitter: Predicting Diffusion with Textual
CORE Metadata, citation and similar papers at core.ac.uk Provided by Carolina Digital Repository BRAND MESSAGES ON TWITTER: PREDICTING DIFFUSION WITH TEXTUAL CHARACTERISTICS Chris J. Vargo A dissertation submitted to the faculty at the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the School of Journalism and Mass Communication. Chapel Hill 2014 Approved by: Joe Bob Hester Donald Lewis Shaw Francesca Carpentier Justin H. Gross Jaime Arguello © 2014 Chris J. Vargo ALL RIGHTS RESERVED ii ABSTRACT Chris J. Vargo: Brand Messages On Twitter: Predicting Diffusion With Textual Characteristics (Under the direction of Joe Bob Hester) This dissertation assesses brand messages (i.e. tweets by a brand) on Twitter and the characteristics that predict the amount of engagement (a.k.a. interaction) a tweet receives. Attention is given to theories that speak to characteristics observable in text and how those characteristics affect retweet and favorite counts. Three key concepts include sentiment, arousal and concreteness. For positive sentiment, messages appeared overly positive, but still a small amount of the variance in favorites was explained. Very few tweets had strong levels of arousal, but positive arousal still explained a small amount of the variance in retweet counts. Despite research suggesting that concreteness would boost sharing and interest, concrete tweets were retweeted and shared less than vague tweets. Vagueness explained a small amount of the variance in retweet and favorite counts. The presence of hashtags and images boosted retweet and favorite counts, and also explained variance. Finally, characteristics of the brand itself (e.g. -
Social Media Compliance for Investment Advisers by Peter I
THOMSON REUTERS Social media compliance for investment advisers By Peter I. Altman, Esq., Sandra Lewitz, Esq., and Kelly Handschumacher, Esq., Akin Gump MARCH 21, 2019 Social media pervades all aspects of society, from personal This spate of activity reflects the SEC’s focus on social media as and social communications to entertainment, business and an area replete with risk for registered investment advisers and politics. Presidents and CEOs communicate through Twitter; reinforces their obligations under the advertising, books and political activists organize through Facebook; and businesses records, and compliance rules of the Investment Advisers Act of blur the distinction between content and advertisement through 1940. Instagram. It is no surprise then that government agencies and Without careful attention to the changing communications law enforcement now routinely look at social media activity, both landscape and regulatory requirements, advisers could in real time and after the fact, for evidence of illegal activity. inadvertently violate these rules. For example, an adviser inviting For its part, the Securities and Exchange Commission has shown the public to “like” an investment adviser representative’s an increasing focus on social media activity in its examinations and biography that it posted on Facebook and then receiving “likes” investigations, such as using LinkedIn profiles during enforcement could violate the Testimonial Rule.2 And an adviser failing to investigation testimony to establish a witness’s experience and maintain records of tweets that it issues to provide news about citing public tweets as the basis for enforcement actions. One the firm or of private Facebook, WhatsApp or LinkedIn messages should assume that the SEC, whether in an examination or with clients about their investments could violate the Books and enforcement investigation, will review anything publicly available Records Rule. -
Guide-Twitter
Guide pour les préfectures décembre 2014 GUIDE TWITTER POUR LES PRÉFECTURES TABLE DES MATIÈRES Introduction ............................................................................................................3 I. Twitter : les grands principes ...........................................................................4 1. Qu’est-ce que c’est ? . ............................................................................................4 2. Faut-il y être présent ? . ...........................................................................................5 2.1. En matière de veille . .........................................................................................5 2.2. En matière de communication . ............................................................................6 2.3. Combien ça coûte ? .........................................................................................6 3. Comment y être présent ?. .......................................................................................7 4. Quels sont les risques ? ..........................................................................................8 4.1. Usurpation d’identité ........................................................................................8 4.2. Le manque de modestie ....................................................................................9 4.3. La transmission d’une information erronée ou contenant une faute................................10 4.4. La modération sur Twitter .................................................................................11 -
Marketing-Social-De-Performance.Pdf
MARKETING INTRODUCTION SOCIAL Si vous êtes un entrepreneur ou un « marketeu », vous avez très certainement entendu parler de la publicité Facebook — le nouveau canal publicitaire = +$ cool et branché! Alors qu’il est vrai que ce type de publicité peut être extrêmement efficace, peu de gens osent se lancer dans le bain. Il faut dire que c’est facile de = -$ flamber beaucoup d’argent dans le vide lorsqu’on ne connaît pas ça! « Qu’est-ce qui vaut la peine d’être acheté? » « À quel prix? » « Comment faire ses enchères? » « Comment est-ce que votre budget est dépensé par Facebook? » Autant de questions qui vous empêchent de passer à l’action! C’est pour cette raison que j’ai mis en place ce court guide. Il s’agit d’un condensé de tout ce que vous avez besoin de savoir et comprendre avant de commencer à ! dépenser votre argent en publicité. 2 CE GUIDE EST DIVISÉ EN 5 GRANDS CHAPITRES Débutons par la base. Comment ça fonctionne? Comment Facebook vous facture-t-il? Quels sont les 1 termes fréquemment utilisés dans ce monde? Etc. Apprenez à gérer vos attentes envers la publicité Facebook et à la lier avec vos objectifs d’affaires. 2 Qu’est-ce qui fait qu’une pub particulière génère des revenus alors qu’une autre en perd? Découvrez la technique la plus rentable et la plus simple à mettre en place par l’ensemble des entreprises — le remarketing. Vous comprendrez 3 comment les entreprises augmentent leur rétention et génèrent des ventes à des prix ridiculement bas. Assimilez 6 façons d’utiliser la publicité Facebook 4 pour votre entreprise! Comment reconnaître une bonne publicité d’une mauvaise? À l’aide de deux exemples, vous 5 comprendrez rapidement les subtilités! À tout moment, vous pouvez lancer vos questions sur Twitter en utilisant le hashtag #AskOlivierLambert 3 Comment créer une CHAPITRE 1 publicité Facebook? La première étape logique est de créer une publicité. -
Patrick Soon-Shiong Innovation Awards
CUSTOM CONTENT NOVEMBER 27, 2017 LOS ANGELES BUSINESS JOURNal PATRICK SOON-SHIONG INNOVATION AWARDS From left to right: Honorees Natascha French and Hayk Bezirganyan (VNTANA), Mark Harvilla, Hao Peng, Sho Guo, Pierre Lanchantin, Jeff Lin, and Weijia Yu (ObEN), Dr. Patrick Soon-Shiong and Michele B. Chan (NantWorks), Patrick Meegan and Timaj Sukker (Jaunt), Noah Harris and Cooper Harris (Klickly), Daniel Rubio and Ben Marcus (AirMap) DIAMOND SPONSORS PLATINUM SPONSOR GOLD SPONSORS SILVER SPONSORS CBIZ MHM City of Culver City | City of El Segundo Intrepid Lewis Roca Rothgerber Christie USC Viterbi School of Engineering Wilson Sonsini Goodrich & Rosati 21-42_PSS_InnovationAwards_supp.indd 21 11/22/2017 5:05:20 PM 22 LOS ANGELES BUSINESS JOURNAL – CUSTOM CONTENT NOVEMBER 27, 2017 PATRICK SOON-SHIONG INNOVATION AWARDS 2017 Letter from the publisher T’S my distinct honor and privilege to present the annual I Patrick Soon-Shiong Innovation Awards for 2017. With much admiration and respect for great ideas, we stand alongside Dr. Patrick Soon-Shiong, whose very name has become synonymous with groundbreaking innovation. This special award program was created with the vision to celebrate the organizations that continue to stretch boundaries. We recognize that LA’s tremendous stew of ingenuity, innovation, and creativity is what in many ways sparks the economic competitiveness of the region and brings a distinct and unique edge to our local economy. Dr. Patrick Soon-Shiong, himself has more than led by example, repeatedly illustrating how the innovative spirit can drive economic value. He also Dr. Patrick Soon-Shiong and LA Business Journal’s CEO & Publisher Anna Magzanyan. -
Nepalese Diasporic Websites: Signs and Conditions of a Diaspora in The
SSI51410.1177/0539018412456916Social Science InformationBruslé 4569162012 Social Science Information 51(4) 593 –610 Nepalese diasporic websites: © The Author(s) 2012 Reprints and permission: Signs and conditions of a sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/0539018412456916 diaspora in the making? ssi.sagepub.com Tristan Bruslé Centre National de la Recherche Scientifique, Villejuif Abstract Since the beginning of the 21st century, the expression ‘Nepalese diaspora’ has increasingly been used by the Nepalese government, expatriates, reporters and intellectuals. The Nepalese diaspora, or those who speak on behalf of it, occupies a growing amount of Nepalese public space, especially on the Internet. Taking into account the performativity of the term ‘diaspora’, the author tries to understand how Nepalese diasporic websites are the sign and conditions of an ‘incipient diaspora’. Analysis of authoritative websites and links between different websites helps understand the structure of the Nepalese diaspora and the issues at stake. The Internet is hardly egalitarian and reflects the tensions in Nepalese society. However, links between websites are real. Non-Resident Nepalis’ Association websites are central to the associative Web, and cultural association websites are in the majority. The ‘etic’ study of ‘emic’ discourses of self-presentation by the diaspora shows that, through their public and performative dimensions, Nepalese diasporic websites are at the very heart of the process of constructing the Nepalese diaspora. Keywords diaspora, hierarchy, Internet, Nepal, performativity, Web Résumé Depuis le début des années 2000, l’expression ‘diaspora népalaise’ est de plus en plus employée par les expatriés, les journalistes, les intellectuels et le gouvernement népalais. La diaspora népalaise, ou tout du moins les instances qui disent la représenter, prend une place importante dans l’espace public népalais et sur le web en particulier. -
Download Mcafee Complaint
Approved: __________________________________ SAMSON ENZER / ELIZABETH HANFT Assistant United States Attorneys Before: THE HONORABLE GABRIEL W. GORENSTEIN United States Magistrate Judge Southern District of New York - - - - - - - - - - - - - - - - x 21 MAG 1600 : UNITED STATES OF AMERICA : SEALED COMPLAINT : - v. - : Violations of : 18 U.S.C. §§ 371, JOHN DAVID MCAFEE, : 1343, 1349, 1956 and 2. : Defendant. : COUNTY OF OFFENSES: : New York - - - - - - - - - - - - - - - - X SOUTHERN DISTRICT OF NEW YORK, ss.: BRANDON RACZ, being duly sworn, deposes and says that he is a Special Agent with the Federal Bureau of Investigation (“FBI”) and charges as follows: COUNT ONE (Commodities and Securities Fraud Conspiracy: Scalping) 1. From at least in or about December 2017, up to and including in or about October 2018, in the Southern District of New York and elsewhere, JOHN DAVID MCAFEE, the defendant, and a co-conspirator not named as a defendant herein (“CC-1”), as well as others known and unknown, willfully and knowingly did combine, conspire, confederate, and agree together and with each other to commit offenses against the United States, to wit, commodities fraud, in violation of Title 7, United States Code, Sections 9(1) and 13(a)(5), and Title 17, Code of Federal Regulations, Section 180.1(a), and securities fraud, in violation of Title 15, United States Code, Sections 78j(b) and 78ff, and Title 17, Code of Federal Regulations, Section 240.10b-5. 2. It was a part and an object of the conspiracy that JOHN DAVID MCAFEE, the defendant, and CC-1, -
Threat Report the State of Influence Operations 2017-2020
May 2021 Threat Report The State of Influence Operations 2017-2020 The State of Influence Operations 2017-2020 2 TABLE OF CONTENTS Executive Summary 3 Introduction 9 Section 1: Defining IO 11 Section 2: The State of IO, 2017- 2020 15 Threat actors 15 Trends in IO 19 Section 3: Targeting the US Ahead of the 2020 Election 28 Section 4: Countering IO 34 Combination of automation and investigations 34 Product innovation and adversarial design 36 Partnerships with industry, government and civil society 38 Building deterrence 39 Section 5: Conclusion 41 Appendix: List of CIB Disruptions, 2017-May 2021 44 Authors 45 The State of Influence Operations 2017-2020 3 Executive Summary Over the past four years, industry, government and civil society have worked to build our collective response to influence operations (“IO”), which we define as “c oordinated efforts to manipulate or corrupt public debate for a strategic goal.” The security teams at Facebook have developed policies, automated detection tools, and enforcement frameworks to tackle deceptive actors — both foreign and domestic. Working with our industry peers, we’ve made progress against IO by making it less effective and by disrupting more campaigns early, before they could build an audience. These efforts have pressed threat actors to shift their tactics. They have — often without success — moved away from the major platforms and increased their operational security to stay under the radar. Historically, influence operations have manifested in different forms: from covert campaigns that rely on fake identities to overt, state-controlled media efforts that use authentic and influential voices to promote messages that may or may not be false. -
Présence Des Bibliothèques Sur Facebook Enjeux Et Questions, Pratiques Et Retour D'expérience URFIST De Bretagne Et Pays De La Loire – 8 Déc
Présence des bibliothèques sur Facebook Enjeux et questions, pratiques et retour d'expérience URFIST de Bretagne et Pays de la Loire – 8 déc. 2011 Alain Marois – Bibliothèque de l'École Centrale de Lyon [email protected] / www.twitter.com/amarois Le slide à puces 1 : Programme ●Temps 1, « Faire le point » : ● Réseaux sociaux, web social et bibliothèques ● Facebook 101 ●Temps 2, TP « Créer ma page Facebook de bibliothèque » : ● Administration ● Veille, contenus, flux…impact ● Animer Présence des bibliothèques sur Facebook – 8/12/2011 Le slide à puces 2 : Objectifs ● Mesurer le contexte ● Être familiarisé avec la plate-forme Facebook ● Explorer une stratégie ● Mettre en place une page Facebook ●...et les outils pour l'animer Présence des bibliothèques sur Facebook – 8/12/2011 Web 2.0, Web social & Facebook Remember : the Web 2.0... Présence des bibliothèques sur Facebook – 8/12/2011 WEB 2.0 ... Présence des bibliothèques sur Facebook – 8/12/2011 WEB 2.0 ... Réseaux Sociaux ? We define social network sites as web- “ based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. Boyd, D.M., et N.B. Ellison. Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13, 2007, 210-230. Available from world wide web: <http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html” >. Présence des bibliothèques sur Facebook – 8/12/2011 Médias Sociaux ! http://www.commoncraft.com/socialmedia Présence des bibliothèques sur Facebook – 8/12/2011 « Pssst, au fait.. -
Diaspora Knowledge Flows in the Global Economy
E-Leader Budapest 2010 Diaspora Knowledge Flows in the Global Economy Dr. Martin Grossman Bridgewater State College Department of Management Bridgewater, MA, USA Abstract Globalization has fostered greater rates of mobility and an increasing reliance on transnational networks for commerce, social interaction, and the transfer of knowledge. This is particularly true among diaspora groups who have left their homelands in search of better economic and political environments. Unlike those of the past, today’s migrants stay connected via information and communications technology (ICT). Digital diaspora networks have the potential to reverse brain drain (the flight of human capital resulting from emigration) by facilitating knowledge sharing and technology transfer between the diaspora and the homeland. This paper explores the role that ICT-enabled diasporic networks are playing in reversing brain drain and stimulating brain gain and brain circulation. International development initiatives as well as empirical studies revolving around this concept are reviewed. The case of China is presented as an example of a country that has successfully leveraged its diaspora by implementing a number of strategies, including those based on ICT. A proposed research project, involving the Cape Verdean diaspora in Massachusetts, is also discussed. Introduction In today’s global economy intellectual capital has become the most important factor of production, underlying a nation’s ability to innovate and remain competitive (Stewart, 2007). Knowledge workers have become highly mobile, enabling them to seek out education and employment opportunities in other countries. While this might constitute a net gain for the country on the receiving end, it may also represent a serious loss of talent and ‘know-how’ from the home country. -
Social Media Types: Introducing a Data Driven Taxonomy
Social Media Types: Introducing a Data Driven Taxonomy Paraskevas Koukaras, Christos Tjortjis, Dimitrios Rousidis School of Science and Technology, International Hellenic University GR-570 01 Thermi, Thessaloniki, Greece {p.koukaras, c.tjortjis, d.rousidis}@ihu.edu.gr Abstract: Social Media (SM) have been established as multifunctional networking tools that tend to offer an increasingly wider variety of services, making it difficult to determine their core purpose and mission, therefore, their type. This paper assesses this evolution of Social Media Types (SMTs), presents, and evaluates a novel hypothesis-based data driven methodology for analyzing Social Media Platforms (SMPs) and categorizing SMTs. We review and update literature regarding the categorization of SMPs, based on their services. We develop a methodology to propose and evaluate a new taxonomy, comprising: i) the hypothesis that the number of SMTs is smaller than what current literature suggests, ii) observations on data regarding SM usage and iii) experimentation using association rules and clustering algorithms. As a result, we propose three (3) SMTs, namely Social, Entertainment and Profiling networks, typically capturing emerging SMP services. Our results show that our hypothesis is validated by implementing our methodology and we discuss threats to validity. Keywords Social Media, Social Media Types, Social Media Sites, Social Media Platforms, Social Networking, Data mining, Clustering, Association Rules. Abbreviations Social Media (SM), Social Media Type (SMT), Social Media Platform (SMP), Social Networks (SN) 1 1. Introduction People around the world use Social Media (SM) to communicate, connect and interact with other users, sharing and propagating information at a great rate [1]. SM facilitate sharing information, ideas, interests and other forms of expression through virtual communities and networks [4]. -
Conference: June 2-8 Exhibits: June 6-8
SHOW GUIDE CONFERENCE: JUNE 2-8 EXHIBITS: JUNE 6-8 LAS VEGAS CONVENTION CENTER LAS VEGAS, NV infocommshow.org Innovate and Keep Paddling I was reading Thomas L. Friedman’s latest Take time this week to pause, reflect and book, Thank You for Being Late, and it made reengage. me think of our dynamic, exciting audiovisual At InfoComm 2018, opportunities to reflect industry. As Friedman lays out (and most of on the role of AV in creating experiences— us can see), the pace of change—especially in both productive and entertaining—are all technology—has accelerated to a point where around you. From 1,000 exhibitors’ booths it’s outpaced many people’s ability to adapt. to our many networking events; from So what do we do? Tuesday’s design-centric TIDE conference Friedman makes the case for maintaining to thought-provoking talks on Center Stage; our own acceleration: After all, dynamic from Emerging Trends Day, to our all-new stability is what keeps a bicycle upright while Integrated Life program. Fresh voices and new speeding forward. He tells of an Olympic perspectives. kayaker who argues that any whitewater paddle instructor who advises you to keep a This is the first InfoComm show in North paddle in the water is doing you a disservice— America produced by AVIXA, the Audiovisual you need to move as fast or faster than the water to remain and Integrated Experience Association. The experience of stable. Friedman argues that the real-world equivalent of AV drives all our initiatives, from building market intelligence, paddling faster than water is innovating “in everything other to increasing awareness of AV’s value, to creating member than technology.” value, to reinventing our content offerings, including at shows like InfoComm.