Vertical Social Networks with Trust

Sharing is Broken! Let’s fix it with the mobile devices

Monica Lam Stanford University

Funded by an NSF Expedition, 2008 Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson Why? Terms of Service

"You own your data."

"You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post." “You permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you"

“You understand that we may not always identify paid services and communications as such.”

Messaging = Portal of Mobile Commerce

#1 game revenue ($3.5B/H1, 2014) Online commerce

Offline commerce

P2p payment Banking Sports, Entertainment, Advertising Business communication Browser & search

Corporate Conﬁdential Consumers: Privacy? education, ﬁnance, health, commerce

Industry: Open competition? Programmable Open Mobile Internet 2020

$10M NSF Grant Stanford University, 2008

Same project that funded Software Deﬁned Networks Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson Real World Impact

A. Research

B. Entrepreneurship: Go-to-market

C. Predictions of 7 New Mobile Paradigms

3 Years = 3 Failed Attempts

PrPl: Superset of Diaspora (2009) Not deployable Must interoperate between those who do and those who don’t care about privacy

Junction: Connect devices on the spot (2010) Local interactions should be an optimization

Mr. Privacy: app platform on Email (2011) Email is too old, insecure, fragmented

Universal Communication (owns no data)

Flickr

Open Messaging

Baidu cloud Yesterday’s Tomorrow’s Closed & Centralized Open & Distributed Networks Network Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012 Omlet Communication Platform

p2p webapps

native OEM server apps apps apps Dist. Semantic File System Open Messaging Service Cloud Services B. Entrepreneurship Go-to-Market Open Systems = Powerful Partners

CLOSED SYSTEMS OPEN

MESSAGING Whatsapp iMessage

APP PLATFORM

SOCIAL NETWORK iCloud

I.O.T. Android iOS Windows Tizen WebOS A New Mobile Ecosystem

Communities Cloud Services ...

Apps Device Makers games finance entertainment health sports education Telcos

Corporate Conﬁdential Omlet Chat

2.5" Total Downloads: SxSW accelerator finalist 2" 4,000,000 1.5" Most tweeted app at Downloads" Monthly Active Users: 1" SxSW launch, MAU" 600,000 0.5" Avg. US engagement: 3/2014 0" 60 min/month Q1" Q2" Q3" Q4"

“We were not happy with the mainstream “Omlet is an ones (Kik, Line, Groupme, Kakao, Palringo), insanely ambitious and found your app, which is far superior.” assault on the entire - a gamer Facebook model”.

“This Stanford team is “Something we use probably 18 hours a day” reinventing the entire Internet - a gamer for just $10M”

Corporate Conﬁdential C. 7 Predictions on New Mobile Paradigms: Experience/Systems 7 New Mobile Paradigms

From the Users

Gree: Crime City, Modern War, Kingdom Age “We were not happy with the mainstream ones (Kik, Line, Groupme, Kakao, Palringo), and found your app, which is far superior.”

“So far though Omlet, gotta say ..... It's fab.”

“I am sure as an App this is one which most gamers would use once they are aware of it.” “Something we use probably 18 hours a day.” p2p webapp: html5 + Omlet API

GameManager.prototype.shareScore2=2function2()2{ 22var2text2=2"2048";22222 22var2rdl2=2Omlet.createRDL({ 222222noun:2"score", 222222displayTitle:2text, 222222displayThumbnailUrl:2"http:// emmafuller.github.io/2048/meta/appleLtouchL icon.png", 222222displayText:2"I2scored2"2+2 2048 this.actuator.score2+2"2points2at220482Game.22My2 highest2tile2was:2"2+2this.bestTile2+2".22Tap2here2 + to2try2to2beat2my2score2:P", 222222json:2{}, 222222callback:2window.location.href, 22}); 22Omlet.setPasteboard(rdl); 22Omlet.exit();22 }; Snap

Self-destroying Author: Rishabh Jain photos Sophomore Harker High School in 2 days Software Engineering Collaboration

Git Chat Real-Time Chat for code checkins*

*app built in 2 days #7 p2p webapps will replace many companies: evite, doodle, webex ... 7 New Mobile Paradigms

7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chat with business 2. Distributed internet of things 1. Identity-based networking protocol Download Omlet to join the demo in Mobile Groups On the Spot Sharing Photo albums created together on the spot in real-time on our phones. Photo albums created together on the spot in real-time on our phones. Photo albums created together on the spot in real-time on our phones. Photo albums created together on the spot in real-time on our phones. Collaborative photo albums

Parties, meetings, conferences, classroom, ... From my phone on stage Back stage

Off stage From my watch on stage At a concert ...Gabriel & Dresden #6 Software for mobile groups with no 3rd-party owners 7 New Mobile Paradigms

Heart the pictures Collaborative albums Albums with social features Chat with friends right in the gallery Semantic File System Never forget a name, event, photo ...

name

event OEM Partnerships

Share Social Omlet photos Share Gallery in SMS via the Themes lockscreen Omlet Omlet Arcade Shipped 4/14 1st Google tablet US market 4/15 $100-200 Intel 25M units ’15

Announced 1/15 #3 in the world 100M units in ’15

OEM #3

Built by OEMs

Corporate Conﬁdential 7 New Mobile Paradigms

General-Purpose Vertical Single-Purpose Group Social Social Networks Communication Networks

Instagram Snapchat Whatsapp WeChat Uber $715M, 2012 $10B, 2014 $19B, 2014 $140B, 2014 $17B, 2014 $488M rev Q2 Gets 85% of games Vertical Social Networks with Trust

Global ... Stellar Oncology Omlet chat driver peer payer university doctor rider peer payee student patient

P2P powered by Omlet chat #4

Vertical Social Networks Uber-ized 7 New Mobile Paradigms

7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chats with businesses 2. Distributed internet of things 1. Identity-based networking protocol Chat Apps replace usage of ...

chat app

B2C C2B

Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No

United Would you like to check in to your flight to Chicago on UA 705 tomorrow? B2C C2B

BankStanford of America University PleaseAre you confirm hurt by ifthe you earthquake? are trying to make a purchase from Tokyo. I’m safe! Help!! Yes No

UnitedStanford University WouldHave you you seen like to Ben check Dodson since inSaturday, to your flightplease to tell us when? Chicagodd:hh:mm on andUA 705where? ______. tomorrow?Forward this inquiry to Ben’s friends. C2B

United Enjoy your flight to Chicago on UA 705. Thanks for flying United.

lost missed flight mileage bags flight info plus #3

Personalized app-supported chat as a B2C2B interface 7 New Mobile Paradigms

Forbes, Jan 13, 2014 Who will be the Google of the Internet of Things? Financial Times, May 1, 2014 Foundation: No data monetization

Flickr

Open Messaging

Yesterday’s Tomorrow’s Closed & Centralized Open & Distributed Networks Network Distributed IoT

p2p WebApps

Omlet open messaging

Android iOS Tizen Windows Firefox OS #2 Internet of Things Distributed 7 New Mobile Paradigms

7. P2P webapps replacing silo’ed experience 6. Dynamic data exchange for mobile groups 5. Natively social phones 4. Uber-ized vertical social networks 3. Personalized chats with businesses 2. Distributed internet of things 1. P2P data network: killer app for SDN Computer Dawn of Pendulum

a Privacy Economy MainFrame & Distributed Computing PCs

Cloud Jump in! Pitch in! Mobile