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THE LEADING EDUCATION CONFERENCE & EXHIBITION IN THE MENA REGION

Dubai World Trade Centre, Sheikh Saeed Halls 25 - 27 February 2020

WWW.GESSDUBAI.COM

Regional Partners: Education Partner: Knowledge Partner: Platinum Sponsor: Gold Sponsor: Supported by: CHANGING 12,000+ THE FACE OF education professionals EDUCATION IN THE MENA REGION 550+ educational suppliers GESS has long served as the meeting place for the entire education community in the Middle East and beyond. Returning for its 13th edition in February 2020, in partnership with the Ministry of Education, GESS Dubai is the only event you need to make 2 IN 3 your mark on this flourishing market. Whatever the visitors have objective and whatever your budget, exhibiting with purchasing authority us is the perfect platform for success.

Visitors came from Free to attend to anyone working in the field of education, the exhibition provides educators access to the products and solutions that meet the 68 needs of the modern classroom and transform the countries way students learn. Alongside the exhibition runs an extensive conference programme and awards ceremony, making GESS Dubai the complete event for the education industry. 95% of exhibitors would recommend GESS Dubai to another company

We have had visitors from several countries in Asia, Africa and the Middle East, it is a great platform to connect us with interested buyers. GESS has truly moved from Gulf education to global education supplies & solutions.

EduScience UK LTD

2 | www.gessdubai.com A FLOURISHING EDUCATION LANDSCAPE - UAE

The UAE is seen as the most mature and prosperous education market in the region, allocating 20% of its total budgeted expenditure on education, 6% more than the GCC average. With the UAE government continuing to invest in developing into a knowledge- based economy, education continues to remain a top priority.

PUBLIC 639 23,146 287,725 Schools Teachers Students

PRIVATE 580 46,870 793,295 Schools Teachers Students

AED10.25 billion ($2.79 billion) allocated to Dubai and ’s regulatory bodies, education spending, in line with the Ministry of Knowledge and Human Development Authority Education's, "UAE Vision 2021". (KHDA) and Abu Dhabi Department of Education and Knowledge (ADEK) ensure streamlined Ensuring its students have access to a first-rate education investment and operations processes. education system is one of the six pillars of the UAE Vision 2021. The UAE private K-12 education market is expected to reach US$ 7.1 billion by 2023. Schools, universities and students are to be equipped with Smart systems and devices as a basis Dubai and Abu Dhabi alone account for 60% of for all teaching methods, projects and research. the private K-12 market in the region.

There will also be significant investments to Private K-12 enrollment in UAE of 75%. promote and reinforce enrollment in preschools as this plays an important role in shaping Sources: www.government.ae, Understanding Middle East Education: UAE Country children’s personalities and their future. Profile – PWC Education Skills Practice, GCC Education Industry – November 12, 2018; Alpen Capital. Special Report -The Private K-12 Opportunity in the Middle East; L.E.K Why The Saudi K-12 Market Ticks All The Right Boxes For Investors; Forbes Middle East A FLOURISHING EDUCATION LANDSCAPE – THE WIDER MIDDLE EAST

Historically, the UAE has grabbed the headlines for education growth in the region. However, governments region-wide are now identifying education as a priority in developing their knowledge-based economies with the private K-12 sector benefitting most,now valued at $6.8b.

The total number of students in The number of students in The vocational training market the GCC is projected to reach private schools in the GCC is in the GCC is expected to grow 14.5 million by 2022, with the predicted to reach 3.2 million by 14% by 2020, with most pre-primary & tertiary expected in 2023. demand coming from UAE and to grow faster than other Saudi Arabia. segments.

PRIVATE K-12 MIDDLE EAST EDUCATION MARKETS

| $0.2b Jordan Kuwait | $0.9b

Egypt | $0.3b Dubai | $2.3b

Abu Dhabi | $1.1b Saudi Arabia | $1.3b

Oman | $0.7b Total $6.8b

Special Report -The Private K-12 Opportunity in the Middle East; L.E.K

SAUDI ARABIA IN FOCUS The nation with the biggest growth potential in the coming years is undoubtedly Saudi Arabia. With the governments “Vision 2030” initiatives underway, the aim is to see the share of private education grow to 25% by 2030.

– Consumer spending on education in Saudi Arabia has increased by 13% in 5 years. – 980+ new private schools will be needed as part of Vision 2030 – Private K-12 market set to more than double by 2023

– Our 2019 event saw an 18.08% increase in attendance from Saudi Arabia, making it the perfect stepping stone to the Saudi market. GESS Dubai enjoys the support of the Saudi Ministry of Education in the promotion of it’s wider aims in the region for Vision 2030 and welcomes Saudi supplier Classera back as Gold Sponsor for 2020.

Sources: “K12 Market in Saudi Arabia Unlimited Opportunities; Colliers International MENA, Special Report -Sources: The Private K-12 Opportunity in the Middle East; L.E.K, Why The Saudi K-12 Market Ticks All The Right Boxes For Investors; Forbes Middle East

4 | www.gessdubai.com WHO SHOULD EXHIBIT?

GESS Dubai is the trusted platform for suppliers of the entire spectrum of educational products. If you are looking to expand your presence in the region and meet with over 12,000 educational professionals including key buyers and decision makers, GESS Dubai is the event you cannot afford to miss.

Art, Craft, Stationery and Hardware – 3D Printers, AV, Design Multimedia Technology

Books, Magazines, Publishers, E-Publishers Language Learning

Curriculum Learning Environment – Furniture, Sustainability

Distributor Music

EdTech – AI, AR, Coding, S.T.E.A.M (Science, Technology, Digital, VR Engineering, Arts & Mathematics)

School Management – Educational Toys, Games and Communication, Finance, Playground Equipment Recruitment, Training and Transport

E-Learning and Software Special Educational Needs

Gamification Sports, Fitness and Wellbeing

Government Bodies and Vocational Equipment and Associations Resources

GESS DUBAI 2020 IS THE ONLY EVENT COMPANIES NEED TO: Meet with decision makers in the industry. Showcase the latest solutions to prospective customers. Understand the needs and nuances of the market and develop business relationships. Launch new products, generate leads and make sales. Expand presence in a new, strategically important market.

5 | www.gessdubai.com WHO WILL YOU MEET?

We pride ourselves on creating a hub for the entire education industry. GESS Dubai provides educators from early years, K-12 and higher ed institutions the chance to network, inspire, learn and most importantly do business. Whether you’re looking to meet decision makers from government ministries, pitch your latest product to decision makers from the private sector or find a new distributor for the region, you can do it all under one roof at GESS Dubai.

MEET EDUCATORS FROM ALL CORNERS OF THE MARKET

66% K-12 3% SEN

10% Higher Education / 7% Education Zone / Vocational Government Body

7% School Management 7% Distributor

of visitors rated GESS Dubai as of exhibitors said that GESS important to the development of Dubai changed their prospects 94% their school or organization 80% for the better in the region

VISITOR PROFILE School Owner / Director / CEO Head of Department / Year / Training & Development / HR / Founder Subject / Learning Consultant / Private Tutor Head Teacher / Principal / Dean Marketing / PR Government Advisor / Procurement / Purchasing / Chief Academic Officer / Education Officer Bursar COO Psychologist / Counsellor / Deputy / Assistant Principal Teacher / Lecturer / Professor Welfare Manager / Supervisor Administration / Finance Student Teacher / PHD

GESS is a great way to get in front of our Middle East market to meet, discuss and understand their needs more

SENNHEISER We know what a significant commitment exhibiting can be in terms of your time and resources. That’s why we’re committed to delivering the highest quality of visitor audience, to maximise your ROI at the show. The 2019 event saw a 25% increase in attendees, including the widest range of decision makers from the region’s most reputable institutions.

HERE IS A SAMPLE OF OUR TOP 2019 ATTENDEES

Abu Dhabi International School – ICT Coordinator British School Muscat – Principal Addis Ababa Institute of Technology, Addis Ababa University, Ethiopia – Lecturer British School of Kuwait – Senior Procurement Officer Ajman Academy – Facilities Manager Capital School – Head of EYFS Ajyal International School – Procurement & Contract Manager Childrens House Montessori – Director Ajyal International School – MBZ – Director Cranleigh School – IT Director Al Basma British School – Principal Curtin University Dubai – Academic Director Al Hekma International School, Bahrain – Assistant Principal Deira International School – Primary Deputy Principal Al Ittihad Private School Jumeira – Curriculum Advisor – Assistant Head Al Khaleej National School – Steam Coordinator – Director of Digital Technology Al Maha Private School, Muscat – Director Dubai English Speaking College – Head of Arabic Al Maha Private School, Muscat – CEO Dubai International Academy – Group Head of Educational Technology Al Mawakeb School - Al Khawaneej – Director of Learning Dubai Scholars Private School – Head of School Al Mizhar American Academy British University – Head of Section Dunecrest American School – Business Manager Al Rabeeh School – Principal Dwight Global – Executive Director Al Salam Private School – Director Early World Nursery – Nursery Manager Aldar Academies – Purchasing Manager Edufun Nursery – Principal Alpha School – EYFS Head Emirates International School - – Technology & Innovation Leader Ambassador Education – Vice Chairperson Emirates International School - Jumeirah – EY Coordinator Ambassador Kindergarten – Principal Fairgreen International School – Director American International School In Bahrain – Director Falcon British Nursery – Principal – Procurement Manager Finland Oman School – Vice Principal American University of – Senior Commercial Executive Fortes Education – Purchase Manager Amity Education – Procurement Manager GEMS American Academy – Director of Innovation & Technology Apple International School – Principal GEMS Education – Vice President Global Data & Analytics Arcadia Education – CEO GEMS Education – Chief Operating Officer Australian International School – Deputy Head GEMS Education – Kindergarten Supervisor Australian International School – IT Manager GEMS Education – Senior Vice President Services Autism Rocks Support Centre – Managing Director GEMS Education – Islamic Curriculum Leader Baby First Nursery – Director GEMS Education – Innovation Leader Belvedere British School – Vice Principal GEMS Education – Engagement Lead - School Digital Transformation Bethel American International School, Nigeria – Executive Director GEMS Education – Sourcing Manager Schools Bloom Education – CEO GEMS Education – Digital & Innovation Specialist Bloom Gardens School LLC – Procurement Manager GEMS Education – Executive Principal Bright Kids Nursery – Nursery Manager GEMS Education KSA – CEO Bright Riders School Dubai – School Facilities Manager GEMS Founders School – Head of eLearning & Innovation Brighton College Dubai – Headmaster GEMS International School Al Khail – Head of Innovation Brighton College Dubai – Procurement Manager British International College of Cairo – School Director British International School – Head of Kindergarten British International School – Head of Primary British International School Ajman – Curriculum Coordinator & Teacher Trainer British Orchard Nursery – Principal GEMS Modern Academy – Dean of Studies Curriculum Prime Achiever Nursery School, Nigeria – Head of Nursery GEMS Our Own Indian School – Supervisor Prince Sattam Bin Abdulaziz University – Vice Dean GEMS Royal Dubai School – Vice Principal Curriculum Lead Pristine Private School – Founder GEMS Wellington Academy Silicon Oasis – Vice Principal Qassim University – Director GEMS Wellington International School – Deputy Head Teacher Raffles International School – Deputy Head GEMS Winchester School Fujairah – Head of Literacy Raha International School – Principal GEMS World Academy – Digital Technology Coach Rainbow Valley Nursery DMCC – Managing Director GEMS World Academy – Curriculum Coordinator RAK Academy – Purchase Manager GEMS World Academy – Assistant Principal Rashid School for Boys – Digital Integration Lead German International School Dubai – Member of the Board Redwood Montessori Nursery – Nursery Manager German International School Dubai Kindergarten – Head of Kindergarten Regent International School – Assistant Head Global Indian International School – Head of Operations Business Development Repton Foundation School – Head Teacher Hartland International School – Principal / CAO Repton School – Head Teacher Higher Colleges of Technology – Manager Sabis Educational Resources DMCC – General Manager Horizon English School – Deputy Head Teacher Sabis Educational Resources DMCC – Purchase & Printing Coordinator Horizon International School – IT Manager Safa British School – Principal Innoventures Education – Group Procurement & Facilities Manager Safa Community School – Head of Design Technology Innoventures Education – CEO Safa Schools – Managing Director Institute of Positive Education Geelong Grammar School – Associate Director Saham Vocational College – Technical Training Specialist International Community School – Head of Curriculum Scholars International Academy – Vice Principal International Community School – Managing Director Scholars International Group – Executive Principal International Community School – Procurement Manager – Head of Music International School of Arts & Sciences – School Principal Star International School – Head of Secondary International School of Arts & Sciences – Operation & Procurement Officer Swiss International Scientific School – Head of Technology & Innovation International Schools Group – Coordinator for School Improvement – Director International Schools Partnership – Head of Operations Taaleem – CEO Jack & Jill Nursery – CEO Taaleem – Head of Arabic & Islamic Education Jeddah Private International School – School Business Manager Taaleem – Head of Project & Facilities Joyville Nursery & Primary School, Nigeria – Proprietor The Alpha School LLC – Executive Secretary Jumeira University – CEO The American Community School of Abu Dhabi – Director of Learning Innovation Jumeirah College GEMS Education – Vice Principal & eLearning Jumeirah English Speaking School – Procurement Specialist The Aquila School – Principal Jumeirah English Speaking School Dubai – Director The British School Al Khubairat – Contracts Purchasing Manager Jumeirah Primary School – School Improvement Leader The British University of Bahrain – Chairman Kent College LLC FZ – Head of Learning The City School International – Executive Assistant to Group Chairperson Khalifa University – IT Director The Indian High School – CEO Kiddy Planet Early Learning Centre – Owner The Kindergarten Starters – Chief Digital & Innovation Officer Kids Cottage Nursery – Nursery Director The Oxford School – Vice Principal Kids Spot Nursery – Owner The School of Research Science – Assistant Head Teacher King Abdulaziz University – Vice President for Development The Sheffield Private School – Head of Arabic & Islamic King Abdulaziz University – Head of Strategic Planning Unit The Sheikh Zayed Private Academy for Boys – Digital Innovative Learning Specialist King Saud University – Vice Dean The Sheikh Zayed Private Academy for Girls – ICT Manager Kings Education – ECA Coordinator The Sultans School – Head of Secondary Ladybird Nursery – CEO The Sultans School – Director of Finance & Administration Latifa School for Girls – Headmistress The Wellspring School – Early Childhood Principal Le Petit Poucet Nursery – Head of Education Early Years UAE University – Dean Le Petit Poucet Nursery – Nursery Manager Universal American School – Head of English Little GEMS International – Head of Preschool Universal American School – Business Manager Lycee Francais International De l'AFLEC – Communications Manager Universal American School – Head of Arts & Theatre New English School – Chairman University College London Institute of Education – EdTech Start up Liaison New York University, Abu Dhabi – Academic Technology Manager University of Birmingham – Senior IT Manager Nord Anglia Education – Regional IT Director University of Bolton Academic Centre – Campus Director Oakfield Early Learning Centre – Centre Director University of Fujairah – Head of Smart Learning Unit Odyssey Nursery JFG – Deputy Director University of Sharjah – Head of Technology Transfer Oxford School – Head of Department English University of Wollongong in Dubai – Head of IT Paddington Nursery – Principal – Assistant Head Planets Montessori Nursery – Manager Victory Heights Primary School – Head of Science & Steam Podar International School, India – Principal Zayed University – Academic Technology Manager Premier Schools International LLC – Primary Digital Coordinator

8 | www.gessdubai.com A GATEWAY TO THE MIDDLE EAST & BEYOND

With our visitor audience coming from 68 countries, GESS Dubai is truly global in its reach, with visitors from across the globe recognising the benefits of attending. This is without losing sight of the relevance to the local education markets as 2019 saw a 12% increase in visitors from across the GCC.

TOP COUNTRIES WHERE VISITORS COME FROM

Australia Oman Canada Pakistan China Russia Finland Saudi Arabia Germany South Africa India Spain Japan Egypt Jordan Kuwait Kenya UK Malaysia UAE Nigeria USA

THE FEEDBACK SPEAKS FOR ITSELF

EXHIBITORS: VISITORS:

are likely to conduct business met their with an exhibitor as a result of objectives 93% 73% their visit to the show

rated GESS Dubai as good to would recommend GESS to excellent for finding new products another company 92% 96% or suppliers

said that GESS Dubai rated GESS as important to the changed their prospects for development of their school or 80% the better in the region 94% organisation

rated the ROI of exhibiting at would recommend their 88% GESS Dubai as good to excellent 94% colleagues visit GESS Dubai 2020

9 | www.gessdubai.com EXHIBITOR STAND PACKAGES

There are a variety of stand packages available to suit all requirements and budgets. Whether you require a large island stand with that added wow-factor, or a smaller pre-built shell scheme stand we can accommodate your needs. We work with a number of government bodies and associations to organise country pavilions from all corners of the globe. For 2020 these include, UK, USA, Germany, Korea, China, India, Finland and Singapore. There are a number of grants available to help with the cost of exhibiting. Contact your Account Manager for more information.

Book your stand by 25th September 2019 to take advantage of the Early Bird rate on both Shell Scheme and Space Only stands.

SHELL SCHEME EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019) $665 per sqm +5% VAT FULL RATE $695 per sqm +5% VAT

SPACE ONLY (MINIMUM 21 SQM) EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019) $630 per sqm +5% VAT FULL RATE $660 per sqm +5% VAT

START-UP PAVILION 2sqm Shell Scheme Stand

EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019) $1330 +5% VAT FULL RATE $1390 +5% VAT

If you have been operating for 3 years or less and have an annual turnover not exceeding $5m, you can apply for a smaller stand in the Start-Up Pavilion. For the most innovative, new to market companies this can be the most cost-effective way to ensure your products reach the key industry decision makers.

Contact your GESS Account Manager to discuss the various stand options that best suit your requirements

Lots of interesting new ideas and suppliers. Leaving inspired and with a long shopping list!

Allison McDonald, Principal, Al Basma British School SPONSORSHIP & BRANDING OPPORTUNITIES

Place your brand in the forefront of the minds of the region’s top educators with a variety of branding opportunities. The branding opportunities available at GESS Dubai give your brand exposure to over 12,000 education professionals from 68 countries. Our packages give you exclusive thought leadership, powerful branding and speaking opportunities to drive your aims and objectives at the event.

SPONSORSHIP PACKAGES All sponsorship packages include pre-show and onsite digital, print and onsite branding opportunities and prices are inclusive of your exhibition space.

PLATINUM PACKAGE (EXCLUSIVE) Our platinum sponsorship package is designed for leading organisations to have access to our most important, sought after clientele as well as having access to our highest visibility branding sites at the show. This is a truly unique proposition for the truly outstanding amongst us.

GOLD PACKAGE (1 SOLD - 1 AVAILABLE ) Our gold sponsorship packages are designed for those that want to play a major role in the future of the education industry. These opportunities will ensure your brand is truly unforgettable.

SILVER PACKAGE (4 AVAILABLE) Our silver sponsorship package has been tailor made for companies who want to get their brand out there to a mass audience. Providing prominent branding, there are numerous opportunities for potential clients to get to know your brand.

Contact your GESS Account Manager to receive the full Sponsorship Brochure with details on pricing, deliverables and further branding opportunities.

GESS Dubai 2019 set a new benchmark in the world of education events. If you wish to do business in the international education space, there is no better exhibition to attend.

Navin Valrani, CEO, Arcadia Education

11 | www.gessdubai.com A CONFERENCE TO ENGAGE AND INSPIRE

Alongside the exhibition runs our globally renowned, free to attend conference featuring seminars, live case studies, workshops and panel discussions. Our conferences provide the region’s educators exposure to the latest trends, best practice as well as the latest tech in the pursuit of excellence in their classrooms.

cpd speakers accredited 150+ 250+ seminars

POSITION YOUR COMPANY AT THE FOREFRONT OF THOUGHT LEADERSHIP The Innovation Stage at GESS Dubai is our exhibitor workshop area, giving you the chance to demonstrate the wider benefits of your products to our conference attendees. Leave the hard sell for your stand though! This is your opportunity to show visitors you are aware of and solving the problems they are experiencing in their classrooms. It’s also a great way to present your product in a real life setting and give visitors a closer look at what it can do. Innovation Stage sessions are 20 minutes long and in high demand, so the sooner you book your stand the sooner you can request a speaking slot.

Contact your GESS Account Manager for more information on Exhibitor Workshop availability.

12 | www.gessdubai.com GESS LEADERS LEADERS IN IN EDUCATION EDUCATION CLUB BREAKDOWN

The Leaders in Education Club is by invite only, designed to build and develop lasting business relationships and create an exclusive experience for education professionals who have direct purchasing authority or who influence the buying process at their school or institution.

35% School Owner / WHO’S A LEADER? Director / CEO / Founder Leading educators who directly influence purchasing, 19% Head Teacher / owners of schools or those influencers who direct Principal / Dean school strategy and training. The movers, shakers and 5% Procurement / visionaries of the education industry… Purchasing / Bursar 7% Deputy / Assistant Principal GESS LEADERS IN EDUCATION FOCUSES 11% Manager / ON THREE MAIN OBJECTIVES: Supervisor 1. Facilitating relationship building between Members 13% Head of Department / by providing valuable networking opportunities. Year / Subject / Learning 3% Administration / 2. Offering exclusive training opportunities targeted Finance towards educational leaders both at GESS exhibitions 2% Government Advisor / and also at satellite events during the year. Education Officer 3. Helping our Members navigate our exhibitions 5% Other efficiently and connect with the right exhibitors who are offering project-relevant products and services. The 2019 event welcomed over 650 of the region’s most influential buyers to the show. 90% 10% Private Public To nominate your key buyers in the region, please contact: [email protected]

13 | www.gessdubai.com MORE THAN JUST AN EXHIBITION

GESS AWARDS Described as the ‘Oscars’ for the education industry, the GESS Education Awards are now in their 6th year, recognising and rewarding the quality and diversity of educational products, resources, services and people as well as the best educational institutions. The Awards also celebrate the outstanding accomplishments of education professionals in raising quality standards for teaching and learning in schools across the region. The winners were celebrated at a Gala Dinner on the 2nd night of the exhibition with over 350 education professionals in attendance. The GESS Awards are a fantastic opportunity for your company to get the recognition it deserves for all your hard work into changing the face of education. To find out more about the 2020 GESS Awards email [email protected] GESS EVENTS

Turkey | Istanbul UAE | Dubai Africa | Nigeria

Africa | Kenya Indonesia | Jakarta

BE PART OF SOMETHING EXTRAORDINARY Join us to showcase your products to our targeted audience of educational professionals and find how GESS can benefit your business globally. Contact us now to reserve your place at this exciting event and take advantage of what will be your most powerful sales platform of 2020.

FOR MORE DETAILS CONTACT: Jonnie Wicks, Event Director Tel: +44 (0)20 8846 2920 Mobile: +44 (0)788 466 4938 Email: [email protected]

www.gessdubai.com | www.gessindonesia.com | www.gess-turkey.com | www.gessleaders.com

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