Virgin Atlantic Selects Datalex as Technology Partner
Dublin, 16 December 2013: Datalex, the leading provider of retail ecommerce software and solutions to the travel industry, has signed Virgin Atlantic Airways as the latest airline to use its retail platform to drive the sale of new products and services through its website.
Commenting on the deal, David Bulman, CIO Virgin Atlantic Airways said:
“We’re excited to confirm the selection of the Datalex Travel Distribution Platform as a retail platform to support new innovative shopping experiences. We’re looking forward to a successful partnership with Datalex and will leverage this award winning platform to enhance the Virgin Atlantic traveler experience.”
Datalex delivers a comprehensive portfolio of software solutions used by over 50 airlines worldwide to deliver competitive and differentiated shopping experiences at all points in the travel experience from booking through to in-flight.
Aidan Brogan, CEO of Datalex said:
“We are proud to partner with a premium travel brand like Virgin Atlantic, who are renowned for the high quality of customer experience they offer. Datalex is experiencing a strong year of customer growth, and looks forwards to announcing further customer wins in the coming months.”
Last Thursday airlines industry association IATA raised its forecast for profits in the industry, and now expects them to rise 10% in 2013 to $12.9bn, increasing to $19.7bn in 2014. IATA also said total passenger numbers will top 3bn for the first time in 2013, growing to 3.3bn in 2014.
The Virgin Atlantic deal caps a busy pre-Christmas period for Datalex, following the company’s recent selection as the World’s Leading Travel Merchandising Solution Provider and World’s Leading Travel Distribution Solution Provider at the World Travel Awards 2013.
Datalex is technology partner to some of the world’s largest airlines including Delta Air Lines, Frontier Airlines, WestJet, Air China, Aer Lingus and Virgin Australia.
For further information please contact:
Doug Keatinge Ornagh Hoban Fleishman Hillard Datalex Tel. + 353 (0)1 618 8437/ (0)86 037 4163 VP Marketing and Strategy [email protected] Tel. + 353 (0)1 806 3574 [email protected]
About Datalex
Voted the 2013 World’s Leading Travel Merchandising Solution Provider at the World Travel Awards, Datalex is a leading provider of ecommerce and retail software solutions to the travel industry, which its customers use to maximise value from their complete retail brand experience. Datalex is technology partner to some of the world’s largest and most profitable travel retailers. Its customers include Delta Air Lines, Frontier Airlines, WestJet, Air China, SITA, Virgin Atlantic, Virgin Australia, HP, SITA and Aer Lingus.
Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe and the USA. Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE).
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