CASH M OLUME XIV OCTOBER 25
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THE CASH m OLUME XIV OCTOBER 25. 1952 NUMBER Les Paul and Mar>' Ford meet the real Mr. Callaghan during their recent engagement at the Palladium in London. Mr. Callaghan, on whom Les and Mary’s latest hit “Meet Mr. Callaghan” is based, is in reality one of England’s top detectives. This week the guitar playing husband and wife team released their latest Capitol disk, “My Baby’s Coming Home” backed with “Lady Of Spain”. www.americanradiohistory.com \ Push One Button Under number Selected (that's right, just one) end Out lumes ms Vour Tune ilRIBUlORS, ^n\0l D WORLD Chico9° Western ,ve., midwest 2330 M- -'.'o-- - ri automatic Johnson Chy, oin St., oistribotoRS »iyon C Wontgonrery, “ ^cuog.1o«n, Perry, ^ BWO-,Blvd , juthern Discover CORP. „.oe ylLEVISlON e.» Avenue nnronvreohh Mrossochusetts IN 15 COMPANY, , SAWS Tenn CO. S «, » Ntentphis. distributing Union Avenut,, 1074 , rlTY AWUS*^^''^ IP ORATION NIU Carolina SOUTHERN Uorth C' 2828 So. BWd., DI Avenue, I'hls WUSIC Fifth SOUTHERN ' Jocksonvi " Worgoret St ,h.-con 418 o'V'*'*': Ch ^ , Afreet, SOUTHERN ilC SUPPET VYERTI Richmond 2( Cory distributing E. 8. F. Orleons.L A.. Hevr ROCK-OLA MANUFACTURING CORPORATION 800 N. KEDZIE AVE., CHICAGO 51, ILLINOIS www.americanradiohistory.com { — PUBLISHED EVERY WEEK BY The Cash Box Publishing Go., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEarborn 2-004S) BILL GERSH • LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Calif. (Phone: WEbster 1-1121) JOEL FRIEDMAN • EXECUTIVE STAFF BILL GERSH, Publisher JOE ORLECK, Editor and Advertising Director BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Associate Editor and Music Editor NORMAN ORLECK, Associate Music Editor MARTY OSTROW, Research A. ARTESE, Office Manager B. SUBSONS, Circulation POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director • ADVERTISING RATES on request. All advertising closes Friday at preceding issue. I 12 Noon week of Advertisements subject to approval of publishers. • SUBSCRIPTION RATES $15 per year anywhere in the I U.S.A. Special listing for jobbers and distributors at $48 per year includes 40 word classified advertisement each week for an entire year (52 weeks) plus the full year’s subscription free of charge. Airmail, First Class, as well as Special Delivery subscription rates on re- quest. Subscription rates for all foreign countries on request. Three weeks advance notice required for change of address. • THE CASH BOX covers the coin operated machines industry, and all allied to this industry throughout the United States and all over the world. The Cash To stick these signs in every store window. Box is on hand at various American consular offices I throughout the world. This coverage includes operators, On easels. On the machines. I jobbers, distributors and manufacturers and all allied is greater “serve-yourself” serv- I There no i to:—automatic coin operated music equipment; auto- ant working for the public from early dawn- matic coin operated vending and service machines; { ing to late evening. i as well as coin operated amusement equipment; in all divisions. The music and record fields, recording . and turn the above over to your printer. There is no greater and finer and more j artists, publishers of music, i disc jockeys, radio sta- Have him make all the copies that you re- efficient service ever offered to the world tions, and all others identified with, or allied to, the loca- I quire for each and everyone of your than the coin machine. music machines industry are completely covered. Manu- I tions, as well as for each one of your stores, chain stores, all the facturers and distributors of various merchandise, parts, Department ' supplies, components and all materials used in the vend- machines. outstanding merchandising and retailing in- ing, music and amusement fields are covered by The The above is offered as a “suggestion” by stitutions can continue to advertise and brag Cash Box. Banks, finance firms, loan organizations and this publication to help each and every about its “marvelous service” and yet none, other financial institutions, expressly interested in the of this industry to spread the great not a single one of them, can equal the financing of coin operated machines of all types, are member covered. news: “/T’S EASIER TO BUY THE COIN service offered day after day, 24 hours every MACHINE WAY.” day, that the coin machines of the world “THE CONFIDENTIAL PRICE LISTS” Because IT IS easier to BUY the coin offer. "The Confidential Price Lists" are the one and only machine way. And, what’s more, coin oper- The coin machine serves Mr. and Mrs. officially recognized price guide of all new and used ated at Public all their machines in the United States. "The Confidential Price machines are right the “point of and of children and great Lists” are an exclusive, copyrighted feature of The Cash sale.” Just where the public gathers. Just grand children in a million better ways than Box. "The Confidential Price Lists” report each week’s where the public wants them to be. any merchandising method ever yet devised. low and high prices quoted for all new and used coin No man, no woman, no youngster, has to The coin machine is the very apex of operated machines, regardless of age, listing all market walk five, or two, or even one-half block, to service to the public. changes, and continually adding on all the new equip- ment as this equipment is announced to the industry. buy from a coin machine. The machine is The coin machine is the answer to what "The Confidential Price Lists” are recognized by many right there, where he wants it to be. all intelligent, far-seeing merchandising ex- cities and states throughout the country as the “official It’s the greatest public servant in the his- perts are striving for. price book of the coin operated machines industry.” They tory of the world. It works 24 hours each The coin machine, whether it serves the are an integral part of The Cash Box and appear in each week’s issue. "The Confidential Price Lists” are offi- day. It never argues with the customer. It public amusement, music, or merchandise, cially used in the settlement of estates, for buying, sell- serves him faithfully and well. It gives him has the one great and outstanding feature ing and trading of all coin operated equipment, and are just what he wants, when he wants it, at the the public wants. also officially recognized for taxation purposes. "The very moment that he wants it. It has that constant efficient service that Confidential Price Lists” are used by finance firms, factors, loan companies, bankers, and other financial Never in all merchandising history has goes on and on and on, quietly. institutions to guide them in making loans to members there ever been a better “serve-yourself” Never argues with customers. of ; the coin operated machines industry. They have been merchandising system than the coin oper- Never tries the customers’ patience. legally recognized in courts throughout the United States ated machine. Never attempts to substitute. and Canada. "The Confidential Price Lists” have been acclaimed by jhe coin operated machines industry. En- Whether the public desires entertainment, Gives the people what they want, when tire business transactions and legal cases are based or music, or merchandise of any and all they want it, and gives it to them 24 hours upon the quotations appearing in "The Confidential kinds (ranging from peanuts to nylon per day on location after location every- Price Lists.” • stockings), the coin machine is there to where in the nation. CORRESPONDENTS IN LEADING CITIES serve the public, day after day, 24 hours Tear this off. Reprint it. Paste it on THROUGHOUT THE UNITED STATES each day, and serve always with efficiency, every machine and in every location’s win- • with complete and dignified quiet and ease. dow! ENTIRE CONTENTS COPYRIGHTED 1952 by The I That’s why every member of the indus- Remember — most definitely — “IT’S Cash Box Publishing Co., Inc. No reproduction in part try is urged to reprint and reprint and re- EASIER TO BUY THE COIN ' or whole allowed without written permission from the MACHINE publishers. print the above. WAY.” K. www.americanradiohistory.com — — — The Cash Box, Music Page 4 (EDITORIAL) October 25, 1952> THE CASHEOH OPS BEG FOR ALL ^PLUS^ THE NEXr DISKS WITH EQUAL JUKE BOX TUNES Th« Top Ten Tgnes NeHinq Ploy In The Notion's JuVe loiet, C‘>n<piled From Rrpoffs Sob- mittfd Weekly To The Cosh l?o* By Leod-ng MusiC OpcroiOfi TONAL LEVEL Thfcwghnut The Cowrjry. ^ Operators all over the country, almost to a man, have been AL—^Aladdin CR—Coral CODE MO—Modern SE—Seger OA Dana OR—Oriole SIT—Sittin' In AP—Apollo — begging, pleading, urging record companies to get together and put AT—AMontie DE—Dacca JU—Jubilee PE—Peacock SP—Specialty BU—Ballot DY—Derby Kl —King PR—Prestige TE Tempo ' CA—Capitol FE—Federal LO—London RA—Rainbow TN—Tennetsee out their disks on one tone level. They’ve been making this plea for CH—Chofi 4 Star—Four Star ME—Mercury RE—Regent UN—United CO—Columbia IN— Intro MG—MGM SA—Savoy VI—Victor a long time now, putting forth arguments and proof to show how Pot. Last beneficial it would be not only to juke box operators, but to every Week other branch of entertainment that uses records and to the recording I YOUR WEDDING WENT TO firms themselves. PATTI PAGE CO-39856 (4-39856)—Sammy Kaye 0.