RADIO IS YOUR TICKET TO THE SUPER BOWL HIGHLIGHTS
• RADIO IS A SOURCE OF NFL ACTION
• LISTENING INCREASES DURING THE WEEKS LEADING UP TO THE BIG GAME
• LISTENING SOARS ON GAME DAY
• THERE IS AN INFLUX OF WOMEN LISTENERS FOR GAME DAY
• THE SUPER BOWL ON THE RADIO DELIVERS DESIRED CONSUMERS SUPER BOWL SUNDAY SHARES SOAR! RADIO AND +100% +114% Jan-Dec Su 6a-12m SUPER BOWL Game Day Su 6a-12m SUNDAY
On average, Super Bowl Sunday shares more than DOUBLE when compared to a standard year!
Nielsen Audio Metro / Super Bowls 52, 53, and 54; PPM Analysis Tool: AQH Share Su 6a-12m 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 54: Regular Year Jan-Dec 2019; SB 2/2/2020 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) SUPER BOWL PLAY-BY-PLAY SHARES SOAR! RADIO AND +393% +453% Jan-Dec Su In-Game Times SUPER BOWL Game Day Su In-Game Times PLAY-BY-PLAY
On average, Super Bowl play-by-play shares more than QUADRUPLE when compared to a standard year! Nielsen Audio Metro / Super Bowls 52, 53, and 54; PPM Analysis Tool: AQH Share 6:30-10:15p Eastern; 5:30-9:15p Central; 3:30-7:15p Pacific 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 54: Regular Year Jan-Dec 2019; SB 2/2/2020 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) SUPER BOWL LIV SUNDAY SHARES SOAR!
RADIO +67% +73% AND Jan-Dec Su 6a-12m Game Day SUPER BOWL LIV Su 6a-12m SUNDAY
Super Bowl LIV Sunday shares were THRU THE ROOF when compared to a standard year!
Nielsen Audio Metro / Super Bowl 54; PPM Analysis Tool: AQH Share Su 6a-12m Regular Year Jan-Dec 2019; SB 2/2/2020 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) SUPER BOWL LIV PLAY-BY-PLAY SHARES SOAR!
RADIO +269% +323% AND Jan-Dec Su In-Game Times Game Day SUPER BOWL LIV Su In-Game Times PLAY-BY-PLAY
Super Bowl LIV play-by-play shares were more than TRIPLE when compared to a standard year!
Nielsen Audio Metro / Super Bowl 54; PPM Analysis Tool: AQH Share; 5:30-9:15p Central; 3:30-7:15p Pacific 54: Regular Year Jan-Dec 2019; SB 2/2/2020 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) RADIO IS THE PERFECT MEDIUM FOR REACHING WOMEN ON SUPER BOWL SUNDAY!
On average, Super Bowl Sunday shares are THROUGH THE ROOF when FACT: compared to a standard year! Nearly 1 in 3 Super Bowl +153% +147% Radio listeners are Jan-Dec Su 6a-12m
Game Day WOMEN! Su 6a-12m
Scarborough USA Jan19-May20; % Women of Adults 18+ Who Listen to the Super Bowl on the Radio Nielsen Audio Metro / Super Bowls 52, 53, and 54; PPM Analysis Tool: AQH Share Su 6a-12m 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 54: Regular Year Jan-Dec 2019; SB 2/2/2020 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) RADIO IS THE PERFECT MEDIUM FOR REACHING WOMEN DURING THE SUPER BOWL! On average, Super Bowl play-by-play shares with Women are more than 6 TIMES FACT: the norm!
Nearly 1 in 3 Super Bowl +576% +621%
Radio listeners are Jan-Dec Su In-Game Times
Game Day WOMEN! Su In-Game Times
Scarborough USA Jan19-May20; % Women of Adults 18+ Who Listen to the Super Bowl on the Radio Nielsen Audio Metro / Super Bowls 52, 53, and 54; PPM Analysis Tool: AQH Share Su 6a-12m 52: Regular Year Jan-Dec 2017; SB 2/4/2018 53: Regular Year Jan-Dec 2018; SB 2/3/2019 54: Regular Year Jan-Dec 2019; SB 2/2/2020 52: Philadelphia Eagles Flagship: Sports WIP-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 53: Los Angeles Rams Flagship: Sports KSPN-AM (ABC, Inc.) and Adult Hits KCBS-FM (Entercom) / New England Patriots Flagship: Sports WBZ-FM (Beasley) 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) RADIO IS THE PERFECT MEDIUM FOR REACHING WOMEN ON SUPER BOWL SUNDAY! Super Bowl LIV Sunday shares were THROUGH THE ROOF when compared FACT: to a standard year! Nearly 1 in 3 Super Bowl +119% +96% Radio listeners are Jan-Dec Su 6a-12m
Game Day WOMEN! Su 6a-12m
Scarborough USA Jan19-May20; % Women of Adults 18+ Who Listen to the Super Bowl on the Radio Nielsen Audio Metro / Super Bowl 54; PPM Analysis Tool: AQH Share Su 6a-12m 54: Regular Year Jan-Dec 2019; SB 2/2/2020 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) RADIO IS THE PERFECT MEDIUM FOR REACHING WOMEN DURING THE SUPER BOWL! Super Bowl LIV play-by-play shares with Women were more than 4 TIMES the norm! FACT:
Nearly 1 in 3 Super Bowl +374% +399%
Radio listeners are Jan-Dec Su In-Game Times
Game Day WOMEN! Su In-Game Times
Scarborough USA Jan19-May20; % Women of Adults 18+ Who Listen to the Super Bowl on the Radio Nielsen Audio Metro / Super Bowl 54; PPM Analysis Tool: AQH Share; 5:30-9:15p Central; 3:30-7:15p Pacific 54: Regular Year Jan-Dec 2019; SB 2/2/2020 54: Kansas City Chiefs Flagship: Classic Rock KCFX-FM (Cumulus) / San Francisco 49ers Flagship: Sports KNBR-AM and Classic Rock KSAN-FM (Cumulus) RADIO DELIVERS POTENTIAL CONSUMERS Super Bowl Radio Listeners across the country will be spending money in 2021!
73% more likely to be planning 82% more likely to be planning 72% more likely to be planning to buy a house, condo, or co-op to buy a major appliance to buy a new vehicle
61% more likely to be planning 97% more likely to be planning 58% more likely to be planning to to switch wireless service providers to buy an energy-saving appliance spend $20K or more on a new vehicle
52% more likely to be 82% more likely to be planning 99% more likely to be planning to planning to change auto insurance a home addition spend $35K or more on a new vehicle
76% more likely to be planning 62% more likely to be planning 74% more likely to be planning to to return to school/get degree/cert. a bathroom or kitchen remodel buy a computer
79% more likely to be planning 90% more likely to be 82% more likely to be planning to to change electricity provider planning to replace windows buy a smart device
Scarborough USA Jan19-May20; Adults 18+ Who Listen to the Super Bowl on the Radio; Qualitative Index RADIO DELIVERS POTENTIAL CONSUMERS NFL Radio Listeners across the country will be spending money in 2021!
52% more likely to be planning 74% more likely to be planning 49% more likely to be planning to buy a house, condo, or co-op to buy a major appliance to buy a new vehicle
36% more likely to be planning 78% more likely to be planning 44% more likely to be planning to to switch wireless service providers to buy an energy-saving appliance spend $20K or more on a new vehicle
29% more likely to be 75% more likely to be planning 65% more likely to be planning to planning to change auto insurance a home addition spend $35K or more on a new vehicle
26% more likely to be planning 42% more likely to be planning 72% more likely to be planning to to return to school/get degree/cert. a bathroom or kitchen remodel buy a computer
46% more likely to be planning 70% more likely to be 69% more likely to be planning to to change electricity provider planning to replace windows buy a smart device
Scarborough USA Jan19-May20; Adults 18+ Who Listen to Monday Night Football OR NFL playoffs OR Regular Season NFL-NoHomeTm/Sun/Mon/Thu OR Sunday Night Football OR Super Bowl OR Thursday Night Football; Qualitative Index