MEDIA INFORMATION 2010 Circulation & Readership Summary

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MEDIA INFORMATION 2010 Circulation & readership summary

The Northern Echo Frequency: Daily, Morning Price: 45p Circulation: 44,931 Readership: 119,383

Darlington & Frequency: Weekly Price: 70p Stockton Times Circulation: 24,276 Readership: 71,342

Durham Times Frequency: Weekly Price: 30p Circulation: 6,500 1 Readership: 18,654 1

Adverti ser Frequency: Weekly Price:i Free North Series Distribution : 62,695 Readership: 93,927

Durham Advertiser Distribution : 22,299 Readership: 33,549

Consett & Stanley Advertiser Distribution : 26,103 Readership: 39,221

Chester le Street Advertiser Distribution : 14,293 Readership: 21,167

Advertiser Frequency: Weekly Price: Free South Seri es Distribution: 80,821 Distribution: 113,029

Darlington, Aycliffe & Distribution : 55,512 Readership: 77,728 Sedgefield Advertiser Wear Valley Advertiser Distribution : 25,309 Readership: 35,301

North Yorkshire Frequency: Weekly Price: Free Advertiser Distribution: 22,975 Readership: 35,599

Living Frequency: Monthly Price: Free Distribution: 15,000 1

Source: ABC/VFD (July to December 2009), JICREG as at January 2010, 1 Publisher Statement: January 2010 Key facts The Northern Echo provides tailored advertising platforms, which local, regional and national businesses use to engage with our readers.

•Reputable: First published on the 1st January 1870. The Northern Echo is one of the country’s leading regional, daily, morning newspapers.

•Comprehensive news: Provides an international, national, regional and local news service.

•3 distinct editions: serving County Durham, Tees Valley and North Yorkshire, maintaining a local feel to its editorial coverage.

•Affluent readership: 65,137 (55%) of The Northern Echo readers are social grade ABC1 who have large amounts of disposable income. 1

•Award winning journalists: Top quality writing on issues from current affairs to lifestyle and leisure.

•Online: northernecho.co.uk is one of the regions leading newspaper websites in the north east.

Circulation area

NEWCASTLE UPON TYNE GATESHEAD Key: SUNDERLAND ROWLANDS GILL WASHINGTON STANLEY CONSETT CHESTER LE STREET Tees Valley & North Yorkshire Edition HOUGHTON LE SPRING SEAHAM DURHAM North Edition PETERLEE CROOK Darlington Edition SPENNYMOOR TRIMDON STATION FERRYHILL HARTLEPOOL BISHOP AUCKLAND NEWTON AYCLIFFE BILLINGHAM REDCAR APPLEBY‐IN‐WESTMORLAND STOCKTON‐ON‐TEES SALTBURN BY THE SEA BARNARD CASTLE MIDDLESBROUGH DARLINGTON GUISBOROUGH YARM KIRKBY STEPHEN WHITBY

RICHMOND

NORTHALLERTON HAWES LEYBURN BEDALE SCARBOROUGH THIRSK PICKERING FILEY

RIPON MALTON

KNARESBOROUGH HARROGATE YORK

119,383 readers daily

Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010 Readership information The Northern Echo maintains its position as the paper for County Durham and covers the wider Tees Valley and North Yorkshire area.

•Readership: There are 1.7 million adults in The Northern Echo total circulation area, of which Readership information: 119,383 adults read the publication each day, with 201,000 readers weekly. Daily readership: 119,383

•Reach: In The Northern Echo core marketing Daily circulation: 44,931 area 97,534 adults read the publication daily, 10% readership: 97,534 reaching 24% of all adults in the area. 10% population reach: 24% •Reader profile: The Northern Echo readership is skewed slightly towards male readers (52%) and Weekly reach: 201,000 readers aged 55+ (41%). Whilst, 55% of readers are social grade ABC1, which is over represented compared to the area average Area information:

•The top 5 locations by reach: Shildon (38%), Area population: 1,749,417 Bishop Auckland Rural Area (37%), Darlington Area households: 912,693 (33%), Ferryhill Chilton (31%), Crook (31%). 10% population: 413,797 •The top 5 locations by readership: Darlington (23, 551), Bishop Auckland Rural Area (12,027) , Spennymoor (6,265), Newton Aycliffe (5,838), Crook (5,609). Reader profile

Readership Readership % Area Area % Male: 61,948 52% 850,817 49% Female: 57,435 48% 898,600 51% Aged 15 to 34: 31,236 26% 531,221 30% Aged 35 to 54: 38,775 32% 584,398 33% Aged 55+: 49,372 41% 633,798 36% AB: 32,543 27% 384,756 22% C1: 32,594 27% 457,949 26% C2: 24,740 21% 370,069 21% DE: 29,506 25% 536,643 31%

Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach% Shildonhld 8,880 3,357 38 Bishop Auckland Rural Area 32,932 12,027 37 Darlington 72,099 23,551 33 Ferryhill Chilton 15,844 4,946 31 Crook 17,972 5,609 31 Spennymoor 20,476 6,265 31 Barnard Castle 10,791 3,006 28 Stanhope Rural Area 11,458 3,003 26 Newton Aycliffe 22,895 5,838 26 Darlington Rural 16,595 4,145 25 Sedgefield Rural Area 6,702 1,346 20 Coxhoe & Trimdon Rural Area 15,214 2,813 18 Richmond Rural (Yorks) 16,090 2,962 18 Northallerton Rural 12,467 2,173 17 Northallerton 13,316 2,217 17 Richmond (Yorks) 15,860 2,115 13 Durham 44,888 5,574 12 Leyburn Bedale Rural Area 16,223 1,854 11 Lanchester Rural Area 20,241 2,310 11 Brandon 15,380 1,647 11 Thirsk 7,474 776 10

Top readdhiership lltiocations: RRkdanked by readdhiership

Location Population Readership Reach% Darlington 72,099 23,551 33 Bishop Auckland Rural Area 32,932 12,027 37 Spennymoor 20,476 6,265 31 Newton Aycliffe 22,895 5,838 26 CkCrook 17,972 5,609 31 Durham 44,888 5,574 12 Ferryhill Chilton 15,844 4,946 31 Darlington Rural 16,595 4,145 25 Peterlee 47,692 3,838 8 Shildon 8,880 3,357 38 Barnard Castle 10,791 3,006 28 Stanhope Rural Area 11,458 3,003 26 Richmond Rural (Yorks) 16,090 2,962 18 Coxhoe & Trimdon Rural Area 15,214 2,813 18 Lanchester Rural Area 20,241 2,310 11 Northallerton 13,316 2,217 17 Northallerton Rural 12,467 2,173 17 Richmond (Yorks) 15,860 2,115 13 Stockton On Tees 69,982 2,042 3 Middlesbrough 145,790 1,889 1 Leyburn Bedale Rural Area 16,223 1,854 11

Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010 Regular platforms Regular weekly platforms circulated in The Northern Echo are well received and expected by both advertisers and readers alike.

Monday: Football Thursday: 7Days Football comprises of all the A 28‐page weekly television and weekends football reports, results entertainment guide circulated and league tables from our with The Northern Echo on regions teams including Thursdays. 7 Days is packed with Newcastle, Middlesbrough, all the latest news on theatres, Sunderland, Hartlepool, soaps, video releases, music, Darlington and all of the regions cinema, walks, events, pubs & non league teams. clubs, TV listings, reviews, and competitions.

Tuesday: Business Echo Friday: Weekend Motors The award‐winning Business Echo Weekend Motors is published is committed to providing its every Friday and contains 16 readers with the very latest pages on average. Including high business news and information quality editorial, advertising from from across the North‐East and local dealers and private sales. North Yorkshire. Weekend Motors is the perfect Packed with news stories, features way to reach the region's car and business platforms, from eco buyers. and farming to law, technology and personal finance.

Wednesday: Echo Jobs Saturday: Sport Wednesday’s Northern Echo is the The Northern Echo ‘Sport’ biggest selling day of the week, supplement is packed with all the which is a reflection of Echo Jobs regions pre match football news, popularity. We offer an extensive national sporting stories as well as portfolio of both in‐paper and a full colour racing section. A online platforms, which can make must read for the regions sports your advertisement work harder, fans. thus offering you the best possible opportunity to secure the right person, right now!

Wednesday: Home & Property Saturday: Local Heroes Homes & Property is the definitive The Northern Echo produces a 16 property guide serving Darlington page supplement called 'Local & South West Durham. Circulated Heroes’ dedicated to amateur free with The Northern Echo and sports and aimed at all ages. Local distributed with the Advertiser Heroes includes news, reviews, South Series, Homes & Property results and updates on all offers advertisers almost blanket grassroots sports throughout the coverage in its dis tr ibu tion area. region. Digital: northernecho.co.uk northernecho.co.uk is the online brand of our daily newspaper The Northern Echo, one of the leading newspaper websites in the North East of England. •Up to ddtate news: IldiIncluding in terna tiona l, national, regional, local and community news. •Interactive: Site includes video clips, blogs, readers comments and competitions. •Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunities, homes and cars for sale. •Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. •Local internet users: 85% of our internet users live in the local area covered by their local newspppaper.1 •Drive traffic to your website: Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. •Targeted advertising: Your online advert can appear on sections relative to your business, increasing response.

Online audience: Audience Monthly unique users: 245,940 2 •Growing audience: On average 245,940 adults view The Northern Echo online each month, a Weekly unique users: 44,931 2 17% increase compared to the previous auditing period. 2 Monthly Page 1,744,890 4 impressions (Run of site): •Combined reach: I month online advertising (run of site) and 4 inserts in The Northern Echo reaches 322,800 adults each month.3&4 Combined print & online audience: •Increased exposure: 1 month online Monthloyy reacheac advertising (run of site) will increase exposure Print: 4 inserts 322,804 3&4 of a 4 insert campaign in The Northern Echo by Online: 1month (run of site) 76%. 3&4 Monthly reach •Integrated marketing communications: Build a Print: 24 inserts 399,804 3&4 strong and coherent advertising campaign Online: 1month (run of site) using print and online advertising. This will enhance your brand and increase response.

Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 ABCe (July to December 2009), monthly unique users 245,940, 3 JICREG as at January 2010, 4 Publisher Statement Omniture July to December 2009, Combined audience

Monthly Monthly Print Combined Page Total Unique Internet Only Readership Unduplicated Impressions 1 Users 1 Unique Users 2 (4 inserts) 3 Print & Online Audience. 2&3 Run of site: 1,744,890 285,314 139,804 183,000 322,804

Home page: 284,961 122,128 59,843 183,000 242,843

News: 667,441 171,390 83,981 183,000 266,981

Sport: 246,152 108,837 53,330 183,000 236,330

Business: 28,165 14,801 7,253 183,000 190,253

Leisure: 28,036 16,585 8,126 183,000 191,126

Cars: 17,221 2,353 1,153 183,000 184,153

Homes: 26,025 26,025 1,281 183,000 184,281

Jobs: 102,243 11,158 5,468 183,000 188,468

Please note: Publisher statement (Omniture July to December 2009 ). Figures are not audited and will vary to the audited figures. Audience profile Monthly Total Internet Combined Online Print Monthly Online Only Unduplicated Audience Readership Print (4 Unique Unique Print & Profile (%) 3 Profile (%) 3 inserts) 3 Users 1 Users 2 Online Audience. 2&3 Male: 46% 52% 132,542 64,946 94,959 159,905

Female: 54% 48% 152,772 74,858 88,041 162,899

Aged 15 to 34: 25% 26% 71,534 35,051 47,881 82,933

Aged 35 to 54: 46% 32% 130,355 63,874 59,437 123,311

Aged 55+: 29% 41% 83,424 40,878 75,681 116,559

AB: 42% 27% 118,546 58,088 49,885 107,972

C1: 28% 27% 78,869 38,646 49,963 88,609

C2: 14% 21% 38,630 18,928 37,923 56,852

DE: 17% 25% 49,267 24,141 45,229 69,370

1 2

1 Leaderboard 4 Local advertiser button Dimensions: 728 pixels (w) x 90 pixels (h) Dimensions: 120 pixels (w) x 60 pixels (h) Mid page unit (MPU) 2 Earpiece 5 Dimensions: 230 pixels (w) x 90 pixels (h) Dimensions: 300 pixels (w) x 250 pixels (h) Featured jobs 3 Dimensions: Scrolling lineage Online advertising opportunities

6 Button 8 End‐page unit (EPU) Dimensions: 120 pixels (w) x 120 pixels (h) Dimensions: 312 pixels (w) x 116 pixels (h) Page end banner 7 Skyscraper 9 Dimensions: 120 pixels (w) x 600 pixels (h) Dimensions: 728 pixels (w) x 90 pixels (h) Key facts The Darlington & Stockton Times maintains it’s position as one of most prestigious weekly paid for publications in the country.

•Reputable: First published 161 years ago the DST maintains its position as one of the most prestigious weekly paid for publications in the country. •Retention value: The Darlington & Stockton Times is a weekly publication and a substantial read, its readers refer bbkack to it again and again throughout the week. •Affluent readership: 39,403 (55%) of Darlington & Stockton Times readers are social grade ABC1 who have large amounts of disposable income.1 •Rural coverage: The Darlington & Stockton Times contains information and news relating to farming issues. Many of its readers live in rural areas where other publications don’t reach. •Relevant news: 4 Editions provide a local and community news services, relevant to our readers. Circulation area

DURHAM

CROOK FERRYHILL HARTLEPOOL

NEWTON AYCLIFFE BILLINGHAM REDCAR

BARNARD CASTLE DARLINGTON GUISBOROUGH YARM KIRKBY STEPHEN WHITBY

RICHMOND

NORTHALLERTON LEYBURN HAWES BEDALE THIRSK PICKERING

RIPON MALTON Key

County Durham Edition HARROGATE YORK Cleveland Edition Hambleton towns of Northallerton, Thirsk and Bedale Edition Richmond, the Dales and Ripon Edition 71,342 readers weekly

Source: 1 ABC (July to December 2009), circulation 24,276, JICREG as at January 2010 Readership information The Darlington & Stockton Times has a particularly strong presence in North Yorkshire, whilst also giving good exposure to County Durham and Tees Valley.

•Readership: There are 1.1 million adults in Darlington & Stockton Times total circulation area, Readership information: of which 71,342 adults read the publication each week, with 107,000 readers monthly. Weekly readership: 71,342

•Reach: In Darlington & Stockton Times core Weekly circulation: 24,276 marketing area 50,740 adults read the publication weekly, reaching 31% of all adldults in the area. 10% readership: 50,740 •Reader profile: Darlington & Stockton Times 10% population reach: 31% readership is skewed slightly towards male readers (52%) and readers aged 55+ (41%). Whilst, 55% of Monthly reach: 107,000 readers are social grade ABC1, which is over represented compared to the area average Area information: •The top 5 locations by reach: The top 5 locations by reach: Northallerton Rural (43%), Northallerton Area population: 1,125,730 (42%), Leyburn Bedale Rural Area (40%), Richmond (38%), Richmond Rural (38%). Area households: 582,998 •The top 5 locations by readership: The top 5 10% population: 165,310 locations by readership: Leyburn Bedale Rural Area (6,476), Richmond Rural (6,071), Richmond (6,066), Darlington (5,669), Northallerton (5,579). Reader profile

Readership Readership % Area Area % Male: 35,234 49% 550,056 49% Female: 36,108 51% 575,674 51% Aged 15 to 34: 17,021 24% 338,542 30% Aged 35 to 54: 25,417 36% 377,532 34% Aged 55+: 28,903 41% 409,656 36% AB: 19,527 27% 259,420 23% C1: 19,876 28% 298,589 27% C2: 17,342 24% 236,825 21% DE: 14,596 20% 330,896 29%

Source: 1 ABC (July to December 2009), circulation 24,276, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach% Northallerton Rural 12,467 5,370 43 Northallerton 13,316 5,579 42 Leyburn Bedale Rural Area 16,223 6,476 40 Richmond 15,860 6,066 38 Richmond Rural 16,090 6,071 38 Stokesley 13,216 4,842 37 Thirsk 7,474 2,246 30 Thirsk Rural 11,818 2,971 25 Barnard Castle 10,791 2,587 24 Darlington Rural 16,595 3,549 21 Sedbergh Wensleydale 6,698 1,401 21 Eaglescliffe 18,060 2,795 15 Sedgefield Rural Area 6,702 787 12

Top readdhiership lltiocations: RRkdanked by readdhiership

Location Population Readership Reach% Leyburn Bedale Rural Area 16,223 6,476 40 Richmond Rural 16,090 6,071 38 Richmond 15,860 6,066 38 Darlington 72,099 5,669 8 NthlltNorthallerton 13,316 5,579 42 Northallerton Rural 12,467 5,370 43 Stokesley 13,216 4,842 37 Darlington Rural 16,595 3,549 21 Thirsk Rural 11,818 2,971 25 Eaglescliffe 18,060 2,795 15 Barnard Castle 10,791 2,587 24 Thirsk 7,474 2,246 30 Middlesbrough 145,790 1,499 1 Sedbergh Wensleydale 6,698 1,401 21 Ripon 14,948 1,288 9 Bishop Auckland Rural Area 32,932 1,241 4 Stockton On Tees 69,982 1,122 2 Stanhope Rural Area 11,458 1,120 10 York Rural 78,642 951 1 Sedgefield Rural Area 6,702 787 12 Newton Aycliffe 22,895 692 3

Source: 1 ABC (July to December 2009), circulation 24,276, JICREG as at January 2010 Digital: dst.co.uk dst.co.uk is the online brand of our weekly newspaper the Darlington & Stockton Times. Dst.co.uk is a popular website with good content and high usage. •Up to ddtate news: IldiIncluding in terna tiona l, national, regional, local and community news. •Interactive: Site includes video clips, blogs, readers comments and competitions. •Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunity, homes and cars for sale. •Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. •Local internet users: 85% of our internet users live in the local area covered by their local newspppaper.1 •Drive traffic to your website: Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. •Targeted advertising: Your online advert can appear on sections relative to your business, increasing response.

Online audience: Audience Monthly unique users: 22,361 2 •Growing audience: On average 22,361 adults view the Darlington & Stockton Times online Weekly unique users: 5,590 2 each month.2 Monthly Page 81,047 2 •Combined reach: I month online advertising impressions (Run of site): (run of site) and 4 inserts in the Darlington & Stockton Times reaches 115,800 adults each month.2&3 •Increased exposure: 1 month online Combined print & online audience: advertising (run of site) will increase exposure of a 4 insert campaign in the Darlington & Monthly reach Stockton Times by 17%. 2&3 Print: 4 inserts 115,800 2&3 Online: 1month (run of site) •Integrated marketing communications: Build a strong and coherent advertising campaign using print and online advertising. This will enhance your brand and increase response.

Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 Publisher Statement: Omniture July to December 2009, 3 JICREG as at January 2010 Combined audience

Home page: 8,725 5,095 2,497 107,000 109,497

News: 18,348 8,492 4,161 107,000 111,161

Sport: 5,000 2,737 1,341 107,000 108,341

Business: 2,011 1,151 564 107,000 107,564

Leisure: 5,272 3,871 1,897 107,000 108,897

Cars: 1,494 220 108 107,000 107,108

Homes: 4,669 627 307 107,000 107,307

Jobs: 5,523 637 312 107,000 107,312

Female: 54% 48% 152,772 74,858 88,041 162,899

Aged 15 to 34: 25% 26% 71,534 35,051 47,881 82,933

Aged 35 to 54: 46% 32% 130,355 63,874 59,437 123,311

Aged 55+: 29% 41% 83,424 40,878 75,681 116,559

AB: 42% 27% 118,546 58,088 49,885 107,972

C1: 28% 27% 78,869 38,646 49,963 88,609

C2: 14% 21% 38,630 18,928 37,923 56,852

DE: 17% 25% 49,267 24,141 45,229 69,370

Source: 1 Publisher Statement Omniture July to December 2009, 2 Newsquest Readership Survey 2008 (SNAP), 49% of online audience don’t regularly read a local newspaper, 3 JICREG as at January 2010 & TELMAR January 2010 Key facts The Durham Times was successfully launched in 2007 to serve the population of Durham City and surrounding villages, with a paid for news and information service.

•Winning formula: Format is similar to the highly successful Darlington & Stockton Times. •Award Winning: Won the accolade of North East newspaper of the year 2008. 1 •Retention value: The Durham Times is a weekly publication and a substantial read, its readers refer back to it again and again throughout the week. •High penetration: In Durham City and surrounding rural villages, reaching 28% of all adults. 2 •Affluent readership: Durham Times appeals to Durham City’s affluent population. Its readers have large amounts of disposable income. •Urban coverage: The Durham Times contains information and news relating to Durham City. The Durham Times is the only weekly paid for publica tion in DDhurham City. Circulation area

BIRTLEY OUSTON

PELTON SHINEY ROW ANNFIELD PLAIN CHESTER LE STREET

HIGH DUBMIRE GREAT LUMLEY

LANCHESTER SACRISTON

LANGLEY PARK SOUTH HETTON FRAMWELLGATE MOOR

USHAW MOOR DURHAM SHERBURN ESH WINNING SHOTTON COLLIERY BRANDON THORNLEY

BOWBURN WINGATE

COXHOE SPENNYMOOR

18,000 readers weekly

Source: 1 North East Press Award, 2 Publisher Statement - circulation 6,500, January 2010 Readership information The Durham Times reaches more adults in Durham City then any other paid for publication..

•Readership: There are 176,700 adults in Durham Times total circulation area, of which 18,000 Readership information: adults read the publication each week. •Reach: In Durham Times readership area 18,000 Weekly readership: 18,000 adults read the publication weekly, reaching over 10% of all adults in the area. Weekly circulation: 6,500 •The top 3 locations by reach: The top 3 locations by reach: Durham (28%), Coxhoe & Trimdon Rural Area (12%), Lanchester Rural Area (11%). Area information: Circulation information:

•2,500 copies are sold via 140 newsagents Area population: 176,768 •Over 3,000 copies are delivered free to readers of The Times, The Daily Telegraph and The Daily Area households: 88,817 Mail

•1,000 copies of Durham Times are given away free to targeted readers within Durham City

Area profile

Area Area % Male: 88,239 49% Female: 88,529 51% Aged 15 to 34: 47,201 30% Aged 35 to 54: 59,510 34% Aged 55+: 70,057 36% AB: 51,997 29% C1: 51,244 29% C2: 37,480 21% DE: 36,047 20%

Source: 1 Publisher Statement - circulation 6,500, January 2010 Digital: durhamtimes.co.uk durhamtimes.co.uk is the online brand of our weekly newspaper the Durham Times. A popular website amongst residents in Durham City and visitors. •Up to ddtate news: IldiIncluding in terna tiona l, national, regional, local and community news. •Interactive: Site includes video clips, blogs, readers comments and competitions. •Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunity, homes and cars for sale. •Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. •Local internet users: 85% of our internet users live in the local area covered by their local newspppaper.1 •Drive traffic to your website: Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. •Targeted advertising: Your online advert can appear on sections relative to your business, increasing response.

Online audience: Audience Monthly unique users: 12,340 2 •Growing audience: On average 12,340 adults view the Durham Times online each month.2 Weekly unique users: 3,085 2 •Combined reach: I month online advertising Monthly Page 32,533 2 (run of site) and 4 inserts in the Durham Times impressions (Run of site): reaches 32,744 adults each month.2&3 •Increased exposure: 1 month online advertising (run of site) will increase exposure of a 4 insert campaign in the Durham Times by Combined print & online audience: 25%. 2&3 Monthly reach •Integrated marketing communications: Build a Print: 4 inserts 32,744 2&3 strong and coherent advertising campaign Online: 1month (run of site) using print and online advertising. This will enhance your brand and increase response.

Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 Publisher Statement: Omniture July to December 2009, 3 JICREG as at January 2010 Key facts The Advertiser South Series provides a weekly, free, news and information services which is both expected and respected by readers and advertisers alike. •2 disti nct editions: The DDlitarlington, Aycliff eand Sedgefield Advertiser and Wear Valley Advertiser contains local editorial and advertising which gives the publication a strong community feel. •Retention value: The Advertiser South Series is a weekly publication, its readers refer back to it again and again throughout the week. •Almost blanket coverage: The Advertiser South Series reaches 3 in 4 households in its distribution area, higher than any other publication in its distribution area. 1 •Affluent readership: 50,900 (46%) of Advertiser Series readers are social grade ABC1 who have large amounts of disposable income. 1 •Varied reader profile: The Advertiser South Series is read by a wide variety of ages and lifestyles. It reaches a younger age group than paid for publications, almost 1 in 4 readers are aged 15 to 34. 1 Distribution area

OAKENSHAW CROOK PAGE BANK FIR TREE SUNNYBROW SPENNYMOOR GARMONDSWAY NEWFIELD EAST HOWLE FERRYHILL BINCHESTER MAINSFORTH WITTON LE WEAR WESTERTON ESCOMB LEEHOLME ETHERLEY WINDLESTONE BISHOP AUCKLAND BRADBURY WINDMILL OLD ELDON ST HELEN AUCKLAND MORDON RAMSHAW SHILDON NEWTON AYCLIFFE PRESTON LE SKERNE REDWORTH THORPE THEWLES BOLAM AYCLIFFE

COATHAM MUNDEVILLE WALWORTH GATE LITTLE STAINTON WALWORTH WHINNEY HILL BARMPTON ARCHDEACON NEWTON FAVERDALE GREAT BURDON

Key MERRYBENT DARLINGTON MANFIELD CLEASBY Darlington, Aycliffe & MIDDLETON ONE ROW LOW DINSDALE Sedgefield Advertiser NEASHAM NEWTON MORRELL Wear Valley Advertiser ERYHOLME GIRSBY

Source: 1 VFD (July to December 2009), distribution 80,821, JICREG as at January 2010 Readership information The Advertiser South Series is distributed to more households than any other publication in its area.

•Readership: There are 197,729 adults in the Advertiser South Series total distribution area, of Readership information: which 113,029 adults read the publication each week, with 126,000 readers monthly. Weekly readership: 113,029

•Household reach: The Advertiser South Series Weekly distribution: 80,821 reaches almost blanket coverage in its 10% readership: 111,910 distribution area with 3 in 4 households receiving a copy each week. 10% population reach: 52%

•Reader profile: The Advertiser South Series Monthly reach: 126,000 attracts a younger audience with in excess 27,500 readers aged 15 to 34. More than 50,000 readers are social grade ABC1 meaning they have large Area information: amounts of disposable income. Area population: 197,729 •The top 5 locations by reach: Ferryhill Chilton (65%), Shildon (65%), Newton Aycliffe (64%), Area households: 106,516 Darlington (61%), Sedgefield Rural Area (59%). 10% population: 197,729 •The top 5 locations by readership: Darlington (44,175), Newton Aycliffe (14,613), Ferryhill Chilton (10,319), Crook (9,710), Spennymoor (9,701). Reader profile

Readership Readership % Area Area % Male: 52,673 47% 95,098 48% Female: 60,356 53% 102,631 52% Aged 15 to 34: 27,586 24% 55,317 28% Aged 35 to 54: 40,338 36% 68,278 35% Aged 55+: 45,105 40% 74,134 37% AB: 22,094 20% 40,353 20% C1: 28,885 26% 49,837 25% C2: 25,634 23% 42,467 21% DE: 36,416 32% 65,027 33%

Source: 1 VFD (July to December 2009), distribution 80,821, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach%

Ferryhill Chilton 15,844 10,319 65

Shildon 8,880 5,740 65

Newton Aycliffe 22,895 14,613 64

Darlington 72,099 44,175 61

Sedgefield Rural Area 6,702 3,935 59

Crook 17,972 9,710 54

Spennymoor 20,476 9,701 47

Bishop Auckland Rural Area 32,932 9,477 29

Darlington Rural 16,595 4,240 26

Top readdhiership lltiocations: RRkdanked by readdhiership

Location Population Readership Reach%

Darlington 72,099 44,175 61

Newton Aycliffe 22,895 14,613 64

Ferryhill Chilton 15,844 10,319 65

Crook 17,972 9,710 54

Spennymoor 20,476 9,701 47

Bis hop AAklduckland RlRural Area 32,932 9,477 29

Shildon 8,880 5,740 65

Darlington Rural 16,595 4,240 26

Sedgefield Rural Area 6,702 3,935 59

Stanhope Rural Area 11,458 1,120 10

Source: 1 VFD (July to December 2009), distribution 80,821, JICREG as at January 2010 Key facts The Advertiser North Series provides a weekly, free, news and information services which is both expected and respected by readers and advertisers alike. •3 disti nct editions: The DDhurham Adver tiser, Chester le Street Advertiser and Consett & Stanley Advertiser contains local editorial and advertising which gives the publication a strong community feel. •Retention value: The Advertiser North Series is a weekly publication, its readers refer back to it again and again throughout the week. •Almost blanket coverage: The Advertiser North Series reaches more 2 in 3 households in its distribution area, which is unrivalled by any other free publication in the area. 1 •Affluent readership: 45,500 (49%) of Advertiser North Series readers are social grade ABC1 who have large amounts of disposable income. 1 •Varied reader profile: The Advertiser North Series is read by a wide variety of ages and lifestyles. It reaches a younger age group than paid for publications, 29% of readers are aged 15 to 34. 1 Distribution area

BLACKHALL MILL LOW WESTWOOD TANFIELD LOW URPETH WASHINGTON

SHIELD ROW URPETH SHOTLEY BRIDGE HARE LAW STANLEY PICKTREE NEWFIELD CONSETT NEW KYO HANGING STONE THE MIDDLES CHESTER LE STREET ALLENSFORD CROOKHALL MOORSIDE CHESTER MOOR TAN HILLS

BRASSIDE

AYKLEY HEADS CARRVILLE CORNSAY CORNSAY COLLIERY DURHAM CROSSGATE MOOR HEDLEY HILL BROOMPARK HOUGHALL SHERBURN HOUSE EAST HEDLEY HOPE OLD CASSOP Key BROWNEY OLD QUARRINGTON Durham Advertiser SUNDERLAND BRIDGE

TUDHOE VILLAGE TURSDALE Chester le Street Advertiser GARMONDSWAY SPENNYMOOR EAST HOWLE Consett & Stanley Advertiser

Source: 1 VFD (July to December 2009), distribution 62,695, JICREG as at January 2010 Readership information The Advertiser North Series is the market leading weekly free publication in its distribution area.

•Readership: There are 185,879 adults in the Advertiser North Series total distribution area, of Readership information: which 93,927 adults read the publication each week, with 106,000 readers monthly. Weekly readership: 93,927

•Household reach: The Advertiser North Series Weekly distribution: 62,695 reaches almost blanket coverage in its distribution area with more than 2 in 3 10% readership: 91,356 households receiving a copy each week. 10% population reach: 46% •Reader profile: The Advertiser North Series attracts a younger audience with in excess 27,400 Monthly reach: 106,000 readers aged 15 to 34. More than 45,500 readers are social grade ABC1 meaning they have large Area information: amounts of disposa ble income.

•The top 5 locations by reach: Consett (62%), Area population: 185,879 Stanley Annfield Plain (55%), Durham (51%), Area households: 93,478 Lanchester Rural Area (45%), Brandon (41%). 10% population: 198,258 •The top 5 locations by readership: Durham (22, 940), Consett (17,593) , Chester Le Street Birtley (17,244), Stanley Annfield Plain (15,954), Lanchester Rural Area (9,183). Reader profile

Readership Readership % Area Area % Male: 44,913 48% 91,791 49% Female: 49,015 52% 94,088 51% Aged 15 to 34: 27,418 29% 61,981 33% Aged 35 to 54: 31,496 34% 59,770 32% Aged 55+: 35,013 37% 64,128 34% AB: 20,229 22% 41,958 23% C1: 25,333 27% 49,617 27% C2: 20,723 22% 38,764 21% DE: 27,642 29% 55,540 30%

Source: 1 VFD (July to December 2009), distribution 62,695, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach%

Consett 28,322 17,593 62

Stanley Annfield Plain 29,219 15,954 55

Durham 44,888 22,940 51

Lanchester Rural Area 20,241 9,183 45

Brandon 15,380 6,305 41

Chester Le Street Birtley 44,994 17,244 38

Coxhoe & Trimdon Rural Area 15,214 2,137 14

Top readdhiership lltiocations: RRkdanked by readdhiership

Location Population Readership Reach%

Durham 44,888 22,940 51

Consett 28,322 17,593 62

Chester Le Street Birtley 44,994 17,244 38

Stanley Annfield Plain 29,219 15,954 55

Lanchester Rural Area 20,241 9,183 45

BdBrandon 15,380 6,305 41

Coxhoe & Trimdon Rural Area 15,214 2,137 14

Spennymoor 20,476 1,798 9

Stanhope Rural Area 11,458 773 7

Source: 1 VFD (July to December 2009), distribution 62,695, JICREG as at January 2010 Key facts The North Yorkshire Advertiser provides a weekly, free, news and information services which is both expected and respected by readers and advertisers alike. •LLlocal & community values: The NNthorth YYkhiorkshire Advertiser contains local editorial and advertising which gives the publication a strong community feel. •Retention value: The North Yorkshire Advertiser a weekly publication, its readers refer back to it again and again throughout the week. •Almost blanket coverage: The North Yorkshire Advertiser reaches more than 6 in 10 households in its distribution area. 1 •Affluent readership: 53% of the North Yorkshire Advertiser readers are social grade ABC1, who have large amounts of disposable income. 1 •Younger audience: The North Yorkshire Advertiser reaches a younger audience than our paid for publications. 40% of adults aged 15 to 35 in its distribution area read the publication each week. 1

Distribution area

NEWTON MORRELL MELSONBY

ENTERCOMMON GILLING WEST APPLETON WISKE NORTH COWTON LITTLE SMEATON POTTO BIRKBY WELBURY RICHMOND HUTTON BONVILLE EAST HARLSEY MARSKE BOLTON ON SWALE STREETLAM CATTERICK GARRISON KIPLIN WINTON ELLERBECK THIMBLEBY BARDEN MOOR YAFFORTH BARDEN HACKFORTH NORTHALLERTON HUNTON LANDMOTH LEYBURN WARLABY KEPWICK FINGHALL GREAT CRAKEHALL COWESBY BEDALE GATENBY NEWBY WISKE EXELBY MAUNBY UPSALL BURNESTON NEWSHAM

SINDERBY THIRSK NOSTERFIELD HOWE Key HOWGRAVE THORPEFIELD CATTON North Yorkshire Advertiser

Source: 1 VFD (July to December 2009), distribution 22,975, JICREG as at January 2010 Readership information The North Yorkshire Advertiser has a higher readership in Northallerton and Richmond areas than other publication and gives good exposure to Thirsk, Leyburn and Bedale.

•Readership: There are 78,000 adults in the North Yorkshire Advertiser total distribution area, of Readership information: which 35,599 adults read the publication each week. Weekly readership: 35,599

•Household reach: The North Yorkshire Weekly distribution: 22,975 Advertiser offers our advertisers excellent reach with 60% of hhlhouseholds in its distribution area 10% readership: 35,032 receiving a copy each week. 10% population reach: 43% •Reader profile: The North Yorkshire Advertiser attracts a younger audience with in excess 10,000 Monthly reach: 40,000 readers aged 15 to 34. Almost 19,000 are social grade ABC1 meaning they have large amounts of Area information: disposa ble income.

•The top 5 locations by reach: Northallerton Area population: 78,061 (63%), Richmond (57%), Thirsk (51%), Area households: 38,209 Northallerton Rural (37%), Richmond Rural Area (32%). 10% population: 81,430 •The top 5 locations by readership: Richmond (9,109), Northallerton (8,439), Richmond Rural (5,207), Northallerton Rural (4,566), Leyburn Bedale Rural (3,923). Reader profile

Readership Readership % Area Area % Male: 17,580 49% 39,835 51% Female: 18,018 51% 38,226 49% Aged 15 to 34: 10,155 29% 24,363 31% Aged 35 to 54: 11,899 33% 25,326 32% Aged 55+: 13,545 38% 28,372 36% AB: 8,293 23% 19,801 25% C1: 10,603 30% 22,922 29% C2: 8,977 25% 18,502 24% DE: 7,726 22% 16,836 22%

Source: 1 VFD (July to December 2009), distribution 22,975, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach%

Northallerton 13,316 8,439 63

Richmond (Yorks) 15,860 9,109 57

Thirsk 7,474 3,788 51

Northallerton Rural 12,467 4,566 37

Richmond Rural (Yorks) 16,090 5,207 32

Leyburn Bedale Rural Area 16,223 3,923 24

Northallerton 13,316 8,439 63

Top readdhiership lltiocations: RRkdanked by readdhiership

Location Population Readership Reach%

Richmond (Yorks) 15,860 9,109 57

Northallerton 13,316 8,439 63

Richmond Rural (Yorks) 16,090 5,207 32

Northallerton Rural 12,467 4,566 37

Leyburn Bedale Rural Area 16,223 3,923 24

Thirs k 7,474 3,788 51

Thirsk Rural 11,818 566 5

Source: 1 VFD (July to December 2009), distribution 22,975, JICREG as at January 2010 Digital: theadvertiserseries.co.uk theadvertiserseries.co.uk is the online brand of our weekly free newspapers the Advertiser Series. •Up to ddtate news: IldiIncluding in terna tiona l, national, regional, local and community news. •Interactive: Site includes video clips, blogs, readers comments and competitions. •Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunity, homes and cars for sale. •Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. •Local internet users: 85% of our internet users live in the local area covered by their local newspppaper.1 •Drive traffic to your website: Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. •Targeted advertising: Your online advert can appear on sections relative to your business, increasing response.

Online audience: Audience Monthly unique users: 6,599 2 •Growing audience: On average 6,599 adults view the Advertiser Series each month.2 Weekly unique users: 1,374 2 •Combined reach: I month online advertising Monthly Page 37,127 2 (run of site) and 4 inserts in the Advertiser impressions (Run of site): Series reaches 245,604 adults each month.2&3 •Increased exposure: 1 month online advertising (run of site) will increase exposure of a 4 insert campaign in the Advertiser Series Combined print & online audience: by 1%. 2&3 Monthly reach •Integrated marketing communications: Build a Print: 4 inserts 32,744 2&3 strong and coherent advertising campaign Online: 1month (run of site) using print and online advertising. This will enhance your brand and increase response.

Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 Publisher Statement: Omniture July to December 2009, 3 JICREG as at January 2010 Key facts Living can help establish or enhance your brand throughout Durham, Tees Valley and North Yorkshire.

•Lifestyle Magazine: Living is a superior glossy, lifestyle magazine, published monthly and free to pick up. •High quality editorial: Living is proud of its feature‐led editorial covering a range of topics including fashion, health, beauty, interiors, travel, motors and property. •Retention value: Living is a monthly magazine and a substantial read with over 100 pages. Our readers hold on to the publication and refer back to it again and again throughout the month. •Distribution network: 15,000 copies are successfully distributed through key outlets such as Sainsbury’s, House of Fraser, Lewis & Cooper, Durham Tees Valley Airport and the MetroCentre, amongst many others. 1 •Targeted, affluent, female audience: Our unique, targeted distribution enables our advertising customers to reach ABC1 females who have large amounts of disposable income. 1 Circulation area Newcastle 10 Gateshead Sunderland 300 70 Chester-le-Street Derwentside 920 245 Durham Easington 3620 Wear Valley 1060 260 Sedgefield 150 Stockton-on-Tees Teesdale Redcar and Darlington 1345 720 Cleveland 3525 Middlesbrough 155 40

Richmondshire 1150 Hambleton 1140

Source: 1 Publisher Statement January 2010 Readership 15,000 copies distributed to key locations throughout County Durham, Tees Valley and North Yorkshire Location Distribution Key outlets: Durham 3,620 Darlington 3,525 Richmondshire 1,700 Stockton‐on‐Tees 1,345 Hambleton 1,140 Easington 1,060 Chester‐le‐Street 920 Teesdale 720 Gateshead 300 Derwentside 245 Middlesbrough 155 Sedgefield 150 Sunderland 70 Redcar 40 Newcastle upon Tyne 10 Total 15,000 Dates and deadlines Complete artwork Publication date Booking deadline Copy deadline deadline March issue + Brides Monday Tuesday Wednesday Friday 12th February 18th January 19th January 27th January April issue + Eating Out Monday Tuesday Wednesday Friday 19th March 22nd February 23rd February 3rd March May issue Monday Tuesday Wednesday Friday 16th April 22nd March 23rd March 31st March June issue + Ultimate Drive Monday Tuesday Wednesday Friday 14th May 19th April 20th April 28th April July issue Tuesday Wednesday Wednesday Friday 18th June 25th May 26th May 2nd June August issue Monday Tuesday Wednesday Friday 16th July 21st June 22nd June 30th June September issue Monday Tuesday Wednesday Friday 13th August 19th July 20th July 28th July October issue + Exclusive Hotel Guide Monday Tuesday Wednesday Friday 17th September 23rd August 24th August 1st September November issue + Brides Monday Tuesday Wednesday Friday 15th October 20th September 21st September 29th September December issue + Christmas Monday Tuesday Wednesday Friday 12th November 18th October 19th October 27th October January 2011 issue + Home Improvements Monday Tuesday Wednesday Friday 17th December 15th November 16th November 24th November

Source: 1 Publisher Statement January 2010