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Downloaded From Annual Report 2015 THANK YOU. Mobility binds us together. It allows us to discover new things, meet friends, go to work, run errands. And it makes growth and prosperity possible for all of us. Our mobility today would be inconceivable without the invention of the automobile almost 130 years ago. And with ten patent applications a day in this land of ideas, it is reinvented every day. The result is increasingly safe, environment- and climate-friendly, and comfortable mobility for all of us. We owe this to the more than 785,000 people who have made Germany the most successful automotive nation in the world. We are presenting some of them here. And we extend our thanks to all of them. www.vda.de www.unsere-autos.de Annual Report 2015 7 Foreword Despite a geopolitically tense environment, the global automotive industry continued to grow once again in 2014. The global car market increased with the three largest markets of China, the USA and Western Europe recording positive development. China managed to build on its lead as the largest single market in the world. The light vehicle market in the USA recorded its best results for eight years. In Western Europe, too, positive figures were at last recorded again after five years of negative growth, with new registrations rising by 5 percent to 12.1 million cars. Because they are set up to serve the global market, German manufacturers have benefited from this global growth. One in five cars sold in 2014 bore a German company logo. The German automotive manufacturers produced almost 15 million cars last year, over 9 million of which were manufactured at sites outside Germany. Our member companies also increased their production in Germany, however – to 5.6 million units. One of the main reasons behind this success is the high rate of innovation within the German automotive industry. Our suppliers had a successful year overall in 2014. Once again in 2015 they will be faced with increased challenges due to globalization, fiercer competition and more pressure on costs. The automotive supply industry, and in particular medium- sized family-run enterprises, will only be able to stand up to these challenges with innovations and flexibility. And the industry will continue to work on strengthening its German sites since domestic locations provide an essential base for exploiting global opportunities. Last year was both good and bad for commercial vehicle manufacturers. While the US market underwent significant growth, demand for heavy commercials in most markets around the world fell. In Germany, the truck market remained almost flat at the same level as the previous year, completely against the trend in the rest of Western Europe. Production of light commercials, however, grew drastically with over 300,000 vans rolling off the production belts in Germany in 2014, with three- quarters of them going for export. The trailer and body industry also managed to record good growth overall. The companies in this industry strengthened their strong competition position in Europe by significantly increasing exports and growing in the domestic market as well. These medium-sized and often highly specialized companies set standards in terms of flexibility and product innovation. Bus manufacturers con- tinued to benefit from the stimulus provided by the rapidly growing coach market. FOREWORD 8 Every year, our manufacturers invest more than 30 billion euros in research and develop- ment around the world. And the majority of this is spent in Germany. The German automotive industry therefore accounts for one-third of all industrial research invest- ments in Germany. The results of all these efforts are palpable, with our cars needing less and less fuel and with CO2 emissions falling at a similar rate. Over the last five years, new cars from German manufacturers registered in Germany have reduced their average emissions of CO2 by over 15 percent to 133 grams and they now need around one-quarter less fuel than was the case in 2006. Average fuel consumption has fallen since then, from 7.1 liters per 100 km to just 5.4 liters per 100 km. The German auto- motive industry is therefore a pioneer in climate protection in this sector. However, this progress has mainly been achieved by improved internal combustion engines. The future, even more ambitious, CO2 requirements imposed by the EU can only be satisfied, however, if a large proportion of newly registered cars have alternative power units, for example an electric motor. Germany has attained its objective of becoming the leading supplier of electromobility. In 2014, 17 standard models were launched while this year a further 12 electric cars will be added to the available range. But Germany is still far from being the lead market. Although sales in 2014 rose by around 70 percent, the absolute figures are still low. Germany will have to accelerate massively to achieve its declared target of one million vehicles by the end of the decade. The German Bundestag has passed the Electromobility Law. We welcome the fact that electric cars will now be given priority by being awarded privileges in terms of parking and being able to use bus lanes. However, one thing that is still missing in an additional effective incentive, a purchasing incentive from both companies and from the public purse. Another possible major lever in this respect could be the special depreciation of commercially used electric vehicles proposed by the National Electromobility Platform. Another very important driver of innovation is networked, automated driving. This presents a major political, economic and social challenge to make road traffic safe and efficient in the future. The German automotive industry is developing solutions for a very wide range of driver assistance systems, some of which are already in use. These systems will help manage some of the driving duties, taking the strain off the driver. To make progress with networked, automated cars, however, the auto- motive industry has to be able to rely on a legal framework both in Europe and in a global context. On the one hand, the infrastructure has to be adjusted and expanded for networking. On the other, the requirements must be met for ensuring that vehicles can take on duties that currently have to be carried out by the driver himself. As networking and automation becomes more widespread, the requirements for data protection in vehicles are also on the increase. In view of their responsibility in this respect, the German automotive industry will also have to implement a definite security culture in networked vehicles as well. The member companies of the VDA have defined joint data protection principles for networked vehicles. These comprise the three core points of transparency, self-determination and data security. 9 Markets are growing and Germany is a strong exporter, particularly its automotive industry. This is currently something we can be proud of. However, despite the good economic situation at the moment we must not rest on our laurels. Companies face challenges in the form of pension packages, minimum wages and the planned reform of inheritance tax. The three groups of manufacturers within the VDA are reliant on secure energy supplies at competitive prices, while the expansion of traffic infrastructure and a new start towards deregulation in Germany and the rest of Europe appears to be more urgent than ever. We need sustainable stimuli to support companies’ innovations and invest- ments. That is the only way that the German automotive industry will be able to continue its success. Our association represents manufacturers and suppliers, all of whom are campaigning for more trade barriers to be removed. A comprehensive free trade convention between Europe and the USA will provide Germany and Europe with some great opportunities. The Transatlantic Trade and Investment Partnership TTIP is an historic opportunity. Europe and the USA can set joint standards, which will have a major effect on our world over the next few decades. If we jointly acknowledge transatlantic rules and regulations and assimilate them, TTIP can become a real engine for Europe as an economic power. And that is why we say “Yes to TTIP!” The range of duties that this key industry has to cover is as extensive as the current model range offered by the German automotive industry. This annual report provides an overview of the main topics that have marked the year 2014 and will continue to occupy us in 2015. But one thing is abundantly clear – it will still be exciting. But read for yourselves. With best regards, Matthias Wissmann President, German Association of the Automotive Industry CONTENT 10 Content Dates, Facts and Figures 15 Figures and information 16 The situation in the automotive industry 20 The situation for commercial vehicles, trailers, bodies and buses 33 The situation in the supplier industry 37 International Trade and Investment 39 Trade and investment policy 40 Foreign trade promotion and development cooperation 44 International supply of raw materials 44 Economic Policy in Europe and Germany 47 Germany as an industrial location and its competitiveness 48 EU policy for an efficient automotive industry 50 Suppliers and Small and Medium-sized Enterprises 55 Globalization and localization: Small and medium-sized enterprises face a challenge 56 The VDA supports the globalization course 57 Collaboration in the regions: The VDA dialog with the federal states 58 Collaboration in Europe: CLEPA 58 Company financing: Model for the small and medium-sized
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