MOBILE BETTING is DOMINATING SPORTS BETTING
WIN! The Growth of Sports Betting The estimated size of the Global Betting market is between $500bn and $1 trillion per year
What devices are people betting on? 2012: $ 67% laptops and desktops 33% smartphones 30% 2017 700+ 2013: 49% laptops and desktops 51% smartphones Rate global betting Global betting market Sports betting apps – market is projected to value somewhere Over 300 sports betting grow within the next between $1.1 trillion apps on iTunes and three years and $2.1 trillion by almost 400 on Google 2017 - WOAH Play Store
The Growth of Mobile Betting
– Global revenue $100 billion Did you know? predicted from just mobile betting Paddy Power’s mobile by 2018 revenue makes up 51% of its betting turnover so far in 2014, up 22% from 2013. Paddy Power reported £535 million generated from people in the UK 2.2 million mobile in the first half access betting sites on mobile devices of 2014. only – that’s nearly half of the total 5 million mobile betting audience
30% of bettors access Did you know? mobile gambling sites William Hill earns £252 million net gaming revenue and owns almost every day a 15% market share. Its public accounts in 2014 showed that of sports book turnover by was end fromof 2014. mobile Its mobile betting betting in Q2 33% 40% in 2014. 298% with plans to grow to revenues increased
Why should you care?
Reaching your customers on mobile devices is a massive revenue opportunity for all of these events.
2014 Nov Horse Racing Melbourne Cup
2015 Jan Tennis Australian Open
2015 Feb American Football Super Bowl 2015
2015 Apr Golf Masters
2015 May Horse Racing Kentucky Derby
2015 May Tennis French Open
2015 May Football (soccer) FA Cup final
2015 May Football (soccer) UEFA Champions League Final
2015 Jun Basketball NBA Finals
2015 Jul Tennis Wimbledon
2015 Aug Athletics World Championships
2015 Sep Rugby World Cup
2016 April Cricket ICC World Twenty20
2016 Jun/Jul Football (soccer) Euro 2016
2016 Jul Golf British Open
2016 Jun Cycling Tour de France
2016 Jun Multi-Sport Olympics in Rio
2017 Feb American Football Super Bowl
2017 Aug Multi-Sport The World Games
2018 Feb Multi-Sport Winter Olympics
2018 Rugby 7s Rugby World Cup Sevens
Huge amounts of money are spent and WILL be spent via betting apps. But what are the challenges faced by betting companies? And what can be done to ensure success?
Challenges for Betting Companies and How to Get Prepared
ENSURE SCALABILITY: You need the ability to rapidly scale if betting volumes are SCALE: It’s the FIFA World Cup Final and increasing, to make sure you can o er suddenly the match takes a turn… it looks like bettors live odds. You need to have a Argentina will actually beat Germany. technology that can help you scale your Unexpectedly, bettors are hitting your app; existing infrastructure by distributing data in you’ve gone from 10,000 users to 100,000 and a more e cient way. you can’t handle this number of connections. Your app crashes and bettors are left angry and frustrated.
SHOULD YOUR BUSINESS CARE? Delays or apps crashing due to issues with scalability is frustrating to users and will thwart revenue opportunities for betting companies. BE FAST: You need to deliver fast, real-time access to bets. Ensure you can get the odds out and the bets in or you risk losing your customers. Prioritize data so that the relevant data is distributed over limited SPEED: Your app works, but with the bandwidth environments. In this way, you Please wait unpredictability of how sports events will won’t clog the network with odds that are out end, odds are forever changing and your app of date and you also won’t slow down the can’t keep up. Bettors end up spending more app by distributing too much data that time looking at their phone than watching causes it to crash or load slowly. the game, get frustrated and give up.
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SHOULD YOUR BUSINESS CARE? According to Mashable.com, research has shown that a 1 second increase in load time could cause: 11% fewer page views, 16% decrease in customer satisfaction and 7% loss in conversions. EFFICIENTLY DISTRIBUTE: Ensure you o er bettors the most up-to-date information by intelligently distributing data. E cient data means more markets. By removing the useless chatter and only sending the EFFICIENCY: You want to ensure that information that has changed, bettors can you o er your bettors the most up-to-date rely on odds as pricing is accurate and so odds, but you can't manage the volume of they receive a better experience. data that is sent. Bettors are sent odds that keep changing, and you cannot guarantee reliability of the odds to your customers.
SHOULD YOUR BUSINESS CARE? According to a study on app attention, smartphone and tablet owners will reward businesses that get it right: 30% will spend more money with an organization that has a good mobile app and 29% would pay more for a product or service if an organization’s app performed better than its competitors. ONE PLATFORM TO RULE THEM ALL: Use a development environment that allows WHAT PLATFORM, WHAT DEVICE?: developers to write an app once and deploy So you are building or improving an app for anywhere, whether for the browser, hybrid bettors. What device do you develop for? And mobile application or native applications for on what platform? Or you’ve already got an iOS, Android or Windows. Ensure that your app but you’ve developed it for a particular development environment supports all push platform and one device. Now you’re notification methods. restricted to who can use your app, limiting your success.
SHOULD YOUR BUSINESS CARE? According to research, two thirds of developers using cross-platform tools for their app projects, realize time and cost savings of more than 30%. Moreover, more than 70% of app developers say that cross-platform tools are a cost-e cient way for their app development.
How Can Push Technology Help You?
Push Technology solves the complexity around data distribution by removing redundant data to o er organizations intelligent delivery of real-time data to any device regardless of connectivity or location. The company’s robust and innovative flagship communication platform, Di usion, helps to reduce infrastructure requirements while delivering high performance and scalable services to any Internet connected device.
Push Technology works with organizations in the eGaming industry to optimize data, mobile application performance, web scale and data acceleration. Delivering data that’s live to the millisecond, Push Technology ensures that businesses can deliver engaging real-time customer experiences to drive revenues, increase competitiveness, develop new business models to reduce network strain and recover costs and also elevate consumer engagement across multiple channels in real time.
Push Technology’s eGaming customers include Betfair, LudoLogic, Oddschecker, O side Gaming, Racing Post, Sporting Bet, The Mustard and William Hill.
For more information, visit www.pushtechnology.com
REFERENCES http://calvinayre.com/2013/10/01/business/mobile-sports-betting-on-the-rise/ http://www.oddswinner.com/report-how-the-uks-mobile-betting-industry-doubled-in-2014/ http://www.pokerupdate.com/news/industry-and-market-analysis/mobile-gambling-outpaces-desktop-use/ http://www.metricgaming.com/market.html http://www.theguardian.com/technology/appsblog/2013/jun/19/uk-iphone-gambling-apps http://www.bbc.co.uk/sport/0/football/24354124 http://mobilemarketingmagazine.com/half-uk-mobile-gamblers-are-mobile-exclusive/ http://visual.ly/mobile-gambling-trends-statistics http://www.onlinecasinoadvice.co.uk/news/mobile-gambling-to-represent-the-future-say-gambling-experts/ http://mashable.com/2012/11/22/slow-websites/ http://openmobilealliance.org/mobile-app-development-cross-platform-tools-realize-30-time-and-cost-savings-for-most-developers/ http://www.marketwired.com/press-release/mobile-app-performance-increasingly-critical-appdynamics-releases-app-attention-span-1