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Adventures in Retail

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Adventures in Retail Greetings! This GTS marks the fifth anniversary for Goodman And then there’s Free RPG Day. I have the pleasure of Games. Some of you may remember our 2002 debut claiming credit for this idea, and credit for its with the giant dinosaur head at our booth. Five years brilliant execution goes to Impressions Advertising & later, Comics & Games Retailer ranks us in the top 5 RPG Marketing. Goodman Games is sponsoring Free RPG Day publishers. with not one, not two, but three free adventure modules, How did we get here? Adventure modules. Some including a new DCC module. The event is June 23, and publishers claim “they just don’t sell” – and I beg you can sign up at www.freeRPGday.com. It’s a great to differ. Gamers love Dungeon Crawl Classics opportunity to build your local RPG community, and hook adventures, and DCC modules are one of the best-selling even more new fans. RPG lines available today. They’re excellent adventures, Adventures are a profitable category for any game store. recognized every year with Best Adventure nominations They turn fast, appeal to a broad audience, and are easy in the Gen Con ENnie awards. to promote. Want to learn more? Simply read this book- But it’s not quality alone that got us where we are. Our let, which provides everything you need to build and secret, such as it is, is understanding retail. My own back- maintain a thriving adventure module business. Please ground includes retail experience, and I like to think that, take a look through, then come visit us at booth 1005 as a publisher, I publish in a way that benefits retailers. during the show! Dungeon Crawl Classics adventures drive store traffic Thanks, with regular monthly releases. Our $2 modules make it easy for retailers to draw in new fans. We support the DCC line with generous promotions, including a metal spinner rack that’s free for retailers. We hold an annual 20%-off sale available only in stores, and we were the first in the industry to offer the Click-to-Brick Conversion GTS booth #1005 Project, which sends our online customers into your store. Our Adventure Finder poster is the first organized approach to guiding role-players through the modules on your shelves. Table of Contents Contact Us Dungeon Crawl Classics Selling Points . 3 Goodman Games DCC Promotions Available to Retailers . 4 [email protected] Top 10 Module Promotions . 5 www.goodman-games.com Maximize Module Sales . 6 4819 W. Hutchinson St. Unit 3F The Cross-Sell: Double Every Sale . 7-8 Chicago, IL 60641 Displaying Adventure Modules . 9 (443) 418-7697 If They Like Dungeon Crawls, They’ll Love... Wicked Fantasy Factory . 10 Xcrawl . 11 Judges Guild . 12 2007 Release Schedule . 13 Product Checklist . 14-15 Adventure Finder (your best sales tool!) . 16 Dungeon Crawl Classics Selling Points What? You don’t carry Dungeon Crawl Classics? You Steady Release Schedule: We release a minimum of must be one of those retailers who never reads the one DCC module every month, giving customers a reason “Best-Selling RPGs” reports in various trade publications. to check in regularly and see what’s new. DCCs aren’t just best-selling modules, they’re one of the Incremental Sales: Just as video game consoles drive RPG lines, outselling many other notable best-selling sales of game cartridges, the core rulebooks drive sales RPGs. Here are a couple reasons to carry DCC modules of adventure modules. Every Dungeon Master’s Guide in your store. that you sell today means a dozen DCC modules sold Best Sellers: Consistently ranked in the top 10 best- tomorrow. selling RPG lines by Comics & Games Retailer. Repeat Purchase Module: When a DM finishes his level 1 DCC module, he needs a level 2 adventure. Two weeks later he’ll need a level 3 module, then level 4, and from there the cycle continues. If you can persuade your local groups to rely on DCC adventure modules, every sale today brings in another sale tomorrow. Shared Experiences: Adventure modules provide a common platform to experience D&D. Peruse the message boards at www.goodman-games.com to see just how many people are playing our adventures. These shared experiences give your regulars something common to talk about, an important foundation to building a community at your store. New Customer Recruitment: Adventures are great teaching tools, especially well-designed level 1 modules. New players need the most help, and adventure modules show them how to play. Our $2 promotional adventures Easy to Stock: Every DCC module is numbered. Stock- are ideal for this. keeping is easy: you just start at #0 (yes, there’s a #0), Cross-Sell Potential: The adventure module itself can count up to the current release, and fill in the gaps. It’s be an upsell from the Dungeon Master’s Guide. We that easy. manufacture DCC miniatures that can be used to play the Low Maintenance: The DCC line features no core book, adventures. And our adventures often support sales of no supplements, and no accessories. Restocking takes other rulebooks, as explained on page 7. minimal effort, and we provide the promotions to move Plug-and-Play Utility: Good adventures don’t require the modules off your shelf. much prep work. They’re like “D&D in a bottle” – perfect Retailer Support: If you order a basic starting for the harried gamer who just wants to play. Adventures assortment, we provide you with a durable, metal 16- that include pregenerated characters (as most DCC pocket spinner rack for free. We publish $2 modules do) are even more versatile; the pregens allow modules that are great for building a local base. We’ll the module to be used as a one-shot or break from a send postcard coupons to our online customers regular game. redeemable only in your store. Collectibility: Adventure modules are more likely to Strong Consumer Promotions: We’re the founding appreciate in value than any other RPG category. Rare sponsor of Free RPG Day. We advertise in Dragon and Dungeon Crawl Classics adventures have sold for more Dungeon magazines. We sponsor a 100-man dungeon than $250 on EBay. crawl tournament at Gen Con. We offer an annual 20% off sale at no cost to the retailer. You stock it – we’ll sell it! 3 DCC Promotions Available to Retailers We offer retailers more promotional opportunities than promotion and advertise the sale. And you – you see any other third party publisher. Many of them are industry more sales! Ask your distributor for the flyers so that you firsts, like Free RPG Day, our annual 20%-off sale, and can participate. the Click-to-Brick Conversion Project. All of them will improve your sales, including our free spinner rack, our online store locator, and our in-store literature. Here’s what we have to offer you. Free RPG Day: If you’ve seen the success of Free Comic Book Day, then get ready for Free RPG Day! It’s June 23 Click-to-Brick Conversion Project: This is an this year, and you as a store industry first. We send a postcard to our mailing list should visit www.FreeRPG- (2,000+ names) that offers them a great deal – but only Day.com to sign up. Goodman if they shop in the store listed on the back of the post- Games is the founding sponsor card. Thanks to modern variable printing, the postcard is of Free RPG Day, offering not printed with your store name for all customers within 25 one, not two, but three free miles of your store. Like the name implies, it sends our adventure modules for your online customers into your store, better serving the store. Dungeon Crawl Classics #51.5: The Sinister Secret industry as a whole. Contact us for information on of Whiterock, Wicked Fantasy Factory #0: The Temple of participation. Blood, and Xcrawl: Dungeonbattle Brooklyn are our $2 Modules: We’ve published two adventure special adventures for Free RPG Day. modules with a $2 MSRP: DCC #11: The Dragonfiend Free Spinner Rack: Free fixtures for your store! Every Pact and DCC #31: The Transmuter’s Last Touch. These good merchant knows that presentation matters, and are great hooks for new customers, and a perfect way we’ve listened. If you order a basic assortment of to build up your fan base. And they sell well – DCC #11 Dungeon Crawl Classics modules, you’ll get a FREE is already in its second printing! If you’re new to the DCC spinner rack that’s ideal for displaying adventures. See line, we’ll happily send you some free promo modules to page 9 for more information. prime the pump. Contact us for more information. 20% Off Sale: Every year in May, we hold a 20% off sale. It’s optional, and should you choose to participate it costs you nothing – but it will in- crease sales! During the month of May, Goodman Games sells to distributors at 20% off, and we ask them to pass that savings on to you so that re- tailers in turn can offer fans our modules at 20% off. We provide flyers for in-store 4 The Adventure Finder: Check the back cover of this Consumer Promotion: While we do all this to help your booklet for the most innovative sales tool the adventures store, we also help keep consumers informed about our market has ever seen. Our Adventure Finder answers the products. You’ve probably seen our full-page ads in #1 question DMs ask when buying an adventure: Dungeon.
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