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The New Borders and Waldenbooks Visa Card

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The New Borders and Waldenbooks Visa Card Double Rewards, One Card - The New Borders And Waldenbooks Visa Card Borders Group Inc., Bank One Combine Borders, Waldenbooks Rewards Programs WILMINGTON, Del. - July 31, 2003 - Earning rewards just became twice as nice for cardmembers of Borders* Platinum Visa* Card and Waldenbooks* Preferred Reader* Platinum Visa Card. Borders Group, Inc. [NYSE: BGP] and Bank One [NYSE: ONE] today announced that they've enhanced the Borders Platinum Visa Card to include Waldenbooks rewards. The new card is appropriately named the Borders and Waldenbooks Visa Card. The new card enables cardmembers to earn two points for every dollar in purchases at Borders and Waldenbooks stores, as well as their Web sites, and one point for every dollar in all other purchases. Every time cardmembers accumulate just 500 points, they will automatically receive a $5 Store Reward Certificate valid at any Borders or Waldenbooks store. Previously, cardmembers of Borders Platinum Visa Card could only earn double points for their purchases at Borders, and Waldenbooks Preferred Reader Platinum Visa cardmembers could only earn one point for every $5 in card purchases. In addition, consumers had to be enrolled in the Waldenbooks Preferred Reader Program to be eligible for the Waldenbooks credit card product. "We listened to our customers, which is why we worked with Bank One to combine both brands into one product offering that cardmembers can use at our more than 1,100 stores across the country," said Mike Spinozzi, executive vice president and chief marketing officer of Borders Group. "This is a great way for us to thank our customers for their loyalty and help them reap additional benefits from their everyday purchases." New cardmembers who apply for the card online or via an application available at any Borders or Waldenbooks store will receive a $20 gift card after their first purchase, which can be redeemed at any Borders or Waldenbooks store. Cardmembers will also enjoy no annual fee and a low introductory rate for six months on purchases and balance transfers. "Borders and Waldenbooks are both strong brands, and it made sense for us to offer a unified credit card program to give cardmembers added value and convenience," said Tom Kerwin, executive vice president of relationship management for Bank One's card services division. "Now it's even easier for cardmembers to earn and redeem rewards at both Borders and Waldenbooks." The transition to the new card will be seamless for Borders Platinum Visa cardmembers. They can use their existing card and earn double points for purchases at both Borders and Waldenbooks until they receive their new Borders and Waldenbooks Visa Card. While existing Waldenbooks Preferred Reader Platinum Visa cardmembers can continue to earn and redeem Waldenbooks rewards through their current credit card program, they are encouraged to call the number on the back of their card to be transitioned to the new Borders and Waldenbooks Visa Card. For additional information about the Borders and Waldenbooks Visa Card, visit www.bordersstores.com/visa or call 888-470-6486. Borders Group is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 worldwide and operates over 420 Borders domestic superstores, 35 international Borders stores, 37 Books etc. locations and approximately 760 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through Borders.com and Waldenbooks.com. More detailed information on the company is available at www.bordersgroupinc.com. Information on Borders stores is available through www.bordersstores.com. Bank One Corporation is the nation's sixth-largest bank holding company, with assets of nearly $300 billion. Bank One currently has more than 52 million credit cards issued, making it the largest Visa card issuer in the world. Bank One offers a full range of financial services to large corporate and middle market commercial customers and retail consumers. This press release and additional information can be found on the Web at www.bankone.com. * Borders is a registered trademark of Borders Properties, Inc. Waldenbooks is a registered of Waldenbooks Properties, Inc. Visa is a registered trademark of Visa U.S.A. For more information: Media: Bank One Juliette Ballak 302-282-1696 [email protected].
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