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Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl. -
2017 Information & Record Book
2017 INFORMATION & RECORD BOOK OWNERSHIP OF THE CLEVELAND INDIANS Paul J. Dolan John Sherman Owner/Chairman/Chief Executive Of¿ cer Vice Chairman The Dolan family's ownership of the Cleveland Indians enters its 18th season in 2017, while John Sherman was announced as Vice Chairman and minority ownership partner of the Paul Dolan begins his ¿ fth campaign as the primary control person of the franchise after Cleveland Indians on August 19, 2016. being formally approved by Major League Baseball on Jan. 10, 2013. Paul continues to A long-time entrepreneur and philanthropist, Sherman has been responsible for establishing serve as Chairman and Chief Executive Of¿ cer of the Indians, roles that he accepted prior two successful businesses in Kansas City, Missouri and has provided extensive charitable to the 2011 season. He began as Vice President, General Counsel of the Indians upon support throughout surrounding communities. joining the organization in 2000 and later served as the club's President from 2004-10. His ¿ rst startup, LPG Services Group, grew rapidly and merged with Dynegy (NYSE:DYN) Paul was born and raised in nearby Chardon, Ohio where he attended high school at in 1996. Sherman later founded Inergy L.P., which went public in 2001. He led Inergy Gilmour Academy in Gates Mills. He graduated with a B.A. degree from St. Lawrence through a period of tremendous growth, merging it with Crestwood Holdings in 2013, University in 1980 and received his Juris Doctorate from the University of Notre Dame’s and continues to serve on the board of [now] Crestwood Equity Partners (NYSE:CEQP). -
In This Issue
BTHINKachelor CRITICALLY • ACT RESPONSIBLY • LEAD EFFECTIVELY • LIVE HUMANELY April 15, 2011 the student voice of wabash since 1908 volume 104 • issue 24 Mockingbird Tan ’14 Debuts at Vanity Wins REED HEPBURN ‘12 STAFF WRITER Baldwin When Harper Lee’s best- selling novel To Kill a Mockinbird was first pub- SEAN HILDEBRAND ‘14 lished in the 1950s, the Ku STAFF WRITER Klux Klan was still rampant in Crawfordsville. This weekend, the stage adapta- Wednesday night’s Baldwin Ora- tion of Mockingbird will torical Contest offered that rare open at Crawfordsville’s opportunity for Wabash students to Vanity Theatre, brought to get paid for the discussions that life by Wabash alum Jim happen on campus all the time. Amidon as director and a Each year, students deliver slew of Wabash personali- speeches to an audience and a dis- ties in the cast. tinguished panel of judges. Those Two Wabash students who placed in the top four earned share a pivotal role in the monetary prizes (1st receives $250, play—freshman Larry 2nd $150, 3rd $100, 4th $50). This Savoy and sophomore is a tradition that dates back to the DeVan Taylor, will alternate beginning years of the school, in weekends to portray Tom 1873, when Judge D.P. Baldwin DREW CASEY | WABASH ‘12 Robinson, the falsely- hosted this event for the first time. Freshman Tim Tan beat two seniors and went on to win this year’s Baldwin Oratorical Contest. Fitting with the accused defendant in a rape Baldwin believed that awards theme of “Practicing Civic Engagement,” Tan spoke on the College’s support (or lack thereof) of GLBT students. -
Graduating Seniors Look to Begin Next Chapter Page 12 Ora Et
INE ICT O D RD E E N R E B C L O Ora et I E VE H Labora LAND • O A publication of Benedictine High School and Saint Andrew Abbey Summer 2019 Graduating Seniors Look to Begin Next Chapter Page 12 Ora et LaboraA publication of Benedictine High School and Saint Andrew Abbey Summer 2019 6 8 Abbot Gary Hoover, OSB ’74 Publisher Chris Lorber ’04 Vice President of Advancement Bryan Lacey ’12 Director of Annual Fund and Alumni Relations Debra First 14 16 Director of Events, Donor Relations & Volunteers Ashley Arko Advancement Operations Manager David Porter ’12 Contents Assistant Director of Development 3 Abbot Gary’s Reflection 4 Brother Simon Professes Vows 5 St. Andrew Abbey Space Utilization Project 6 Behind the Scenes: The Slovak Institute Located at St. Andrew Abbey 8 Message from the President 10 Message from the Principal 12 Graduating Seniors Look to Begin Next Chapter 14 Hall of Distinction / Hall of Fame & Hall of Honors 16 17th Annual Blue and White Gala Recap 18 Winter Sports Recap ON THE COVER: 20 Class Notes Pages 12-13 highlight where some of this year’s graduating seniors will begin 22 Message from the VP of Advancement their next chapters. 23 In Memoriam 2 | Ora et Labora Rt. Rev. Gary A. Hoover, OSB ’74 ABBOT GARY’S REFLECTION Abbot Gary’s Reflection “Behold, I make all things new.” (Rev.: 21:5) “Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!” (2 Corinthians 5:17) Late December, a young man shared with brings to our commute. -
ID Week First Last School Payment Cabin Rules Physical Online Forms
ID Week First Last School Payment Cabin Rules Physical Online Forms 266 1 Josh Park AMHERST $260 10 284 1 Maxx Davidson ASHLAND HIGH SCHOOL $50 10 162 1 Tracy Asplin AURORA HIGH SCHOOL $50 WH2 X 618 1 Rachael Davis AURORA HIGH SCHOOL $50 WH2 71 1 Matthew Beltz AVON HIGH SCHOOL $260 FH X X X 157 1 Joshua Bohn AVON HIGH SCHOOL $50 FH 137 1 Annie Bowen AVON HIGH SCHOOL $50 3 610 1 Allison Clark AVON HIGH SCHOOL $50 3 111 1 Lauren Donat AVON HIGH SCHOOL $50 3 X X 177 1 Drew Dudukovich AVON HIGH SCHOOL $50 FH 106 1 Austin Fasciana AVON HIGH SCHOOL $260 FH X 629 1 Madison Ferguson AVON HIGH SCHOOL $50 3 X X X 63 1 Wes Ford AVON HIGH SCHOOL $50 FH X 96 1 Maggie Fragapane AVON HIGH SCHOOL $260 3 X X 114 1 A.J. Gaudreau AVON HIGH SCHOOL $260 FH X 468 1 Tyler Getsay AVON HIGH SCHOOL $50 FH 4 1 Corey Hermann AVON HIGH SCHOOL $260 FH X X X 50 1 John Howard AVON HIGH SCHOOL $50 FH X X 61 1 Henry Jani AVON HIGH SCHOOL $50 FH X 172 1 Ali Kahl AVON HIGH SCHOOL $50 3 X 89 1 Sean Kane AVON HIGH SCHOOL $50 FH X X 48 1 Nick Kearney AVON HIGH SCHOOL $50 FH X 178 1 Erin Laird AVON HIGH SCHOOL $26 3 X X 160 1 Ryan McRowe AVON HIGH SCHOOL $50 FH X X 112 1 Linda Morales AVON HIGH SCHOOL $50 3 X 182 1 Melissa Morales AVON HIGH SCHOOL $50 3 X 198 1 Taylor Nowakowski AVON HIGH SCHOOL $50 3 X X 87 1 Blake Pecoraro AVON HIGH SCHOOL $50 FH 196 1 Kendra Pierce AVON HIGH SCHOOL $50 3 X 53 1 Ryan Prieto AVON HIGH SCHOOL $50 FH X 313 1 Austin Reed AVON HIGH SCHOOL FH 556 1 Frank Rizzo AVON HIGH SCHOOL $260 FH X X X 8 1 Kaitlin Robertson AVON HIGH SCHOOL $50 3 X 154 1 Emiily -
Selling America: How Post-Recession Ads Told Americans the Story of Themselves
Volume 4 Issue 2 INTERNATIONAL JOURNAL OF HUMANITIES AND September 2017 CULTURAL STUDIES ISSN 2356-5926 Selling America: How Post-Recession Ads Told Americans the Story of Themselves Adriana Mariella New York University, USA Abstract This work argues that after the recession in 2007, a kaleidoscope of similar themes about industrial Americana and the beauty of work came to dominate representations of “Americanness” in advertising and pop culture. Brands like Levi’s, Walmart, and Chrysler depended on the careful overlaying of collective imagination with existent myths about work, class, and grit, to create a distinct picture of America’s industrial past and establish themselves as part of its heritage. In doing so, they helped populate American culture with a hegemonic sense of national identity. They depicted an America built from greasy hands on Rust Belt factory floors, “summed up” (as Jameson or Barthes might put it) in whiskey, grit, and the frontier, in skyscrapers and pick up trucks. In turn, this reconstructed past helped inform an understanding of what made America, America and the things that would keep it that way: labor, hard work, “making.” In a post-industrial economy where widespread anxiety about industrial decline helped wage a Presidential campaign on promises to restore America to its former industrial glory, the stakes for remembering our past in this way are particularly high. To better understand how our past came to be remembered in this way, I look to modern culture’s blurred lines between entertainment and advertising, memory and fact, identity and myth, a phenomenon that has allowed advertising to disguise itself as historical fact and embed itself in collective memory. -
The Parthenon, February 1, 2013
Marshall University Marshall Digital Scholar The aP rthenon University Archives 2-1-2013 The aP rthenon, February 1, 2013 John Gibb [email protected] Tyler Kes [email protected] Follow this and additional works at: http://mds.marshall.edu/parthenon Recommended Citation Gibb, John and Kes, Tyler, "The aP rthenon, February 1, 2013" (2013). The Parthenon. Paper 172. http://mds.marshall.edu/parthenon/172 This Newspaper is brought to you for free and open access by the University Archives at Marshall Digital Scholar. It has been accepted for inclusion in The aP rthenon by an authorized administrator of Marshall Digital Scholar. For more information, please contact [email protected]. C M Y K 50 INCH Marshall alums to represent university in Super Bowl XLVII > More on Sports FRIDAY, FEBRUARY 1, 2013 | VOL. 116 NO. 73 | MARSHALL UNIVERSITY’S STUDENT NEWSPAPER | MARSHALLPARTHENON.COM — — RESTRUCTURING < David Pittenger to leave dean’s post at the College of Liberal Arts and take over as Academic reorganization will streamline Associate VP of Outreach and Continuing Studies and Dean of the Graduate College. Marshall’s administrative structure By JOHN GIBB “We want to continue to offer programs professionals who make a positive differ- EXECUTIVE EDITOR to students that will prepare them for fu- ence in the lives of their students.” Responding to a pull-back in state ture careers in the 21st century,” Ormiston “The roots of the GSEPD are rich in a phi- funding, Marshall University has begun said. “By streamlining administrative du- losophy and practice of outreach across the < Robert Bookwater leaves reorganizing many of the programs that ties and reorganizing faculty positions, state and the region. -
Amy Boyle Gilmour Academy (440) 473-8000 X1302 [email protected]
FOR IMMEDIATE RELEASE CONTACT: Amy Boyle Gilmour Academy (440) 473-8000 x1302 [email protected] Kristy Booher Angelo Gilmour Academy (440) 473-8000 x7002 [email protected] Six Gilmour Academy Student-Athletes to Participate in NCAA Signing Ceremony GATES MILLS, Ohio, November 12—On Wednesday, November 13, Gilmour Academy will host a NCAA Signing ceremony in the Athletic Center to honor the five student-athletes making a pledge to continue their athletic careers beyond high school. The ceremony will be held at 3 p.m. Kendra Barlow ’20, of Painesville, will sign a NCAA National Letter of Intent to play soccer at Division II Shippensburg University. She is a four-year member of the varsity soccer team and was a team captain for the 2019 season. Her team earned the 2016 Division III state title and that year, she earned the team’s Rookie of the Year Award. In 2018, she earned All-Greater Cleveland Honorable Mention status. Barlow has earned academic honors in 2016 and 2018 and received the Holy Cross Literature Award, given to two students who use their writing to share their voice as they act as agents of change and raise the bar for those around them. Barlow is co-president of the Psychology Club, and is involved with two campus service clubs, Baking for Rainbows and the C.A.U.S.E. Club. She will be participating in a service trip to Arizona over Spring Break 2020. Barlow intends to major in graphic design or education at Shippensburg and says, “I chose Shippensburg because of its strong academic program in graphic design, business and education. -
Information 2014, 5, 28-100; Doi:10.3390/Info5010028 OPEN ACCESS Information ISSN 2078-2489
Information 2014, 5, 28-100; doi:10.3390/info5010028 OPEN ACCESS information ISSN 2078-2489 www.mdpi.com/journal/information To cite this paper Ghosh, S.; Aswani, K.; Singh, S.; Sahu, S.; Fujita, D.; Bandyopadhyay, A. Design and Construction of a Brain-Like Computer: A New Class of Frequency-Fractal Computing Using Wireless Communication in a Supramolecular Organic, Inorganic System. Information 2014, 5, 28-100. Full paper could be downloaded from journal website free of charge. Article Design and Construction of a Brain-Like Computer: A New Class of Frequency-Fractal Computing Using Wireless Communication in a Supramolecular Organic, Inorganic System Subrata Ghosh, Krishna Aswani, Surabhi Singh, Satyajit Sahu, Daisuke Fujita and Anirban Bandyopadhyay * Advanced Nano Characterization Center, National Institute for Materials Science, 1-2-1 Sengen, Tsukuba, Ibaraki 305-0047, Japan; E-Mails: [email protected] (S.G.); [email protected] (K.A.); [email protected] (S.Si.); [email protected] (S.Sa.); [email protected] (D.F.) * Author to whom correspondence should be addressed; E-Mails: [email protected] or [email protected]. Received: 6 August 2013; in revised form: 8 January 2014 / Accepted: 13 January 2014/ Published: 27 January 2014 Abstract: Here, we introduce a new class of computer which does not use any circuit or logic gate. In fact, no program needs to be written: it learns by itself and writes its own program to solve a problem. Gödel’s incompleteness argument is explored here to devise an engine where an astronomically large number of “if-then” arguments are allowed to grow by self-assembly, based on the basic set of arguments written in the system, thus, we explore the beyond Turing path of computing but following a fundamentally different route adopted in the last half-a-century old non-Turing adventures. -
Rugged Defense Propels BU To
WE’RE THERE WHEN YOU CAN’T BE LADY BEARS from Page 1 TheTUESDAY | MARCH 22, 2011Baylor Lariatwww.baylorlariat.com NEWS Page 3 A&E Page 5 SPORTS Page 6 Row, row, row your boat Album review BU wins one, drops two Anyone can join Baylor crew, but A new worship CD provides Baylor baseball wins a 14-13 the demanding sport requires early an accurate summary of thriller Saturday but loses two of mornings and tough workouts American praise music three games to Texas Tech Vol. 112 No. 31 © 2011, Baylor University In Print >> Keep SXSW global Rugged defense propels BU to win Austin’s raucous South by Southwest fascinates with Lady Bears must Williams wasted no time getting The sophomore was responsible acts from around the world started offensively either, connecting for nine during a 13-2 run that led to on her first jumper and following that Mulkey sitting her starting five and Page 5 rebound to beat up with two layups en route to a 16-0 sending in five reserves to finish out the West Virginia today opening run. game. >> Play outside The Panthers managed their first “No matter what you did at the be- Men’s and women’s track By Matt Larsen points at the 10:56 mark in the first half ginning of the season, no one will re- Sports Writer opens its outdoor season at and finished the half with just eight member,” Pope said when asked about points, the fewest first half points in her energy. “You pretty much remember TCU and performs well A stingy, glamour-less first half de- Women’s NCAA Tournament history. -
Design, Modeling, Fabrication and Characterization of Three-Dimensional Ferromagnetic-Core Solenoid Inductors in Su-8 Interposer
DESIGN, MODELING, FABRICATION AND CHARACTERIZATION OF THREE-DIMENSIONAL FERROMAGNETIC-CORE SOLENOID INDUCTORS IN SU-8 INTERPOSER LAYER FOR EMBEDDED PASSIVE COMPONENT INTEGRATION WITH ACTIVE CHIPS A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy By ROBERT CARL FITCH, JR. M.S.E.E., Air Force Institute of Technology, 1990 B.S.E.E., Louisiana Tech University, 1985 B.S.M.E., The Pennsylvania State University, 1983 _______________________________________________________ 2010 Wright State University WRIGHT STATE UNIVERSITY SCHOOL OF GRADUATE STUDIES September 2, 2010 I HEREBY RECOMMEND THAT THE DISSERTATION PREPARED UNDER MY SUPERVISION BY Robert Carl Fitch, Jr. ENTITLED Design, Modeling, Fabrication and Characterization of Three-Dimensional Ferromagnetic-Core Solenoid Inductors in SU-8 Interposer Layer for Embedded Passive Component Integration with Active Chips BE ACCEPTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF Doctor of Philosophy. _________________________________ Marian K. Kazimierczuk, Ph.D. Dissertation Director _________________________________ Ramana V. Grandhi, Ph. D. Director, Ph.D. in Engineering Program _________________________________ Andrew Toming Hsu, Ph.D. Dean, School of Graduate Studies Committee on Final Examination _______________________________________ Antonio Crespo, Ph.D. _______________________________________ Marty Emmert, Ph.D. _______________________________________ Marian Kazimierczuk, Ph.D. _______________________________________ Raymond -
Spartan Daily, March 11, 2015
INSIDE ONLINE: SPARTANDAILY.COM Hi: 68o KILLA WHALE VOCAL LEGENDS MOVEABLE o FEASTS Lo: 47 Andre Nickatina Performers’ ode to plays at The Luther Vandross, Food trucks are Wednesday, Catalyst Chaka Khan and rampant in San Gladys Knight Jose March 11, 2015 PAGE 3 Volume 144 • Issue 20 VISIT SPARTANDAILY.COMANDAILYY.CCOMO Serving San Jose State Universityy sisincence 1934 ANNIVERSARY A CINDERELLA STORY Women’s basketball takes down top seed Bringing up the bottom Two years aft er San Jose’s minimum wage increase, unemployment is down BY ESTEFANY SOSA & MARISSA TRIGOS @estefany_scs @MarissaTrigos Today marks the second anniversary of the Measure D policy that raised the minimum wage in San Jose from $8 an hour to $10 an hour. Th e wage increase, started by Scott Myers-Lipton, San Jose State University Professor of Sociology, and his students, has impacted the lives of many people in the Bay Area. “It does make a diff erence,” said De- varsh Gandhi, international computer engineering graduate student. “If it was eight (dollars an hour) I don’t know what would happen.” Myers-Lipton said Marisela Castro was the student who came up with the idea to increase the minimum wage back in 2010. Myers-Lipton said he still remembers Castro saying, “Profé we have to do this,” when they were covering the section on Photo Contributed by SJSU Athletics minimum wage in his wealth, poverty and privilege class. The San Jose State’s women’s basketball team erupts in excitement after the No.8 seed Spartans’ upset Castro came up with the idea while victory over top-ranked Colorado State during the Mountain West Tournament in Las Vegas yesterday.