Generating Story Ideas How to Brainstorm Hundreds of Quality Concepts Without Breaking a Sweat
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The Otaku Journalist guide to: Generating story ideas How to brainstorm hundreds of quality concepts without breaking a sweat By Lauren Orsini Table of Contents Click on the titles to jump to any page or worksheet. Textbook: (4) Introduction (6) Generating ideas: Four case studies (8) What makes a good story idea? (9) Types of story ideas (14) Ways to generate story ideas (16) Four case studies revisited (19) Conclusion Worksheets: (20) Answer the right questions (21) Brainstorming exercise About the author I’m Lauren Orsini, a professional journalist and avid student of fan culture. I love reading and writing about the geeky things that make people tick. I’ve been published in CNN and Forbes, but most of my reporting can be found at the Daily Dot—all 500+ articles of it. I created this guide because I love my job so much that I want to recruit other people to find their passion for journalism, too. You see, ever since I first started writing about being both a geek and a reporter, I’ve gotten email. Lots of it. After working with one person after another, I realized I could help a LOT more people if I decided to compile my advice into a guide. Thank you so much for putting your trust in me by purchasing this guide. I hope you get something awesome out of it. Good luck! P.S. Need anything? Write to: [email protected] OtakuJournalist.com Generating story ideas | 3 Generating story ideas How to brainstorm hundreds of quality concepts without breaking a sweat “A news sense is really a sense of what is important, what is vital, what has color and life—what people are interested in. That’s journalism.” —American journalist Burton Rascoe When my editor first asked me to write about Homestuck, I thought he was kidding. Homestuck is a cult-hit webcomic with an interminable length, hundred-count cast of characters, and complicated plot—all which make it endlessly difficult for outsiders to grasp. “No way,” I wanted to tell my editor, “I write about fandom news that a mainstream audience might actually have a chance of understanding.” “Plus,” I added internally, “If Homestuck were so important, wouldn’t the mainstream media be covering it already? None OtakuJournalist.com Generating story ideas | 4 of the big news outlets had even touched it. A few niche comics news sites and Wired’s blog have already written their two cents about it. End of story.” It’s a good thing that my objections went unspoken, because my Homestuck coverage has been the biggest hit of my journalism career so far. We got thousands of hits, I got invited to write about it for CNN, and I am currently Wikipedia’s most quoted authority on Homestuck despite not finishing the comic (this is why you should take Wikipedia with a grain of salt). Homestuck didn’t look like a story topic to me. But the fact that it had been ignored as too big or too complex to cover—even as its reputation grew—meant audiences were curious to be informed about it. It goes to show that story ideas are all around us, we just haven’t identified them as ideas yet. There is always, I repeat ALWAYS, something newsworthy happening that’s worth writing about. You might say that the reason you don’t have any ideas is because of “writer’s block.” It’s a condition so cliche to creative work that it’s almost expected that writers will come down with it from time to time. However, the news runs on a 24 hour cycle. When you’re a journalist, you need to constantly be churning out new articles. Writer’s block is not an ailment any journalist can afford to have. Fortunately, you don’t hear about journalists falling prey to the condition very often. My theory is that journalism is more of a craft than an art. And like any good craft, we’ve got tried and true practices in place to help us quickly and regularly generate story ideas. OtakuJournalist.com Generating story ideas | 5 Generating ideas: Four case studies The first thing to remember is that the odds are always in your favor. Case in point: when I was at Otakon 2012, a Baltimore, Maryland fandom convention, I researched and wrote six different stories in just three days. They all came to me very differently, and I wrote about them in very different ways. I think it’s easier to show than to tell how I did it. Read about them here first, and we’ll revisit them later in the chapter. Story A: Memes in meatspace: Costumes inspired by the Internet This is a gallery of photos with short quotes and descriptions that I compiled in Storify, a tool for journalists that makes it easy to format social media elements into articles. Every year at Otakon, people engage in cosplay. That is, the practice of creating and wearing fantastic costumes inspired by TV shows, video games, and Internet memes. As a repeat Otakon attendee and all-around geek, this was something I knew about the convention and could expect in advance. I made sure to pack my camera so I could photograph people wearing costumes inspired by Tumblr, Old Spice Guy, and Nyan Cat, and quote them. Story B: The changing face of brony fandom This article follows several individuals I met at Otakon, and also quotes an expert in the field. I knew I wanted to write about bronies—adult fans of the children’s show My Little Pony: Friendship is Magic—but OtakuJournalist.com Generating story ideas | 6 before I got to Otakon, I didn’t have a story in mind. I found out there was a meetup for fans, attended it, and got to talking to teenage fans who had just discovered the TV show. After finding a common thread in all of their quotes, I decided to write about the latest generation of young adults to discover My Little Pony. When I got home, I called up Dr. Patrick Edwards, the nation’s leading brony subculture researcher, and asked him to add his two cents. Story C: Inside the strange, brave new world of Homestuck If you didn’t skip the introduction, you knew this one was coming! This article profiles two fans and one fan contributor about why people should care about Homestuck. I worked on this story for months before I got to the Otakon. By its nature, Homestuck is a lot of material. I read parts of the comic, talked to fans online, browsed forum discussions of Homestuck and Know Your Meme articles about fans’ inside jokes, and generally tried to make myself familiar with what was a brand new topic of coverage for me. I kept in mind that most of my readers would be even less familiar with the subject than I was. At the convention, it was a matter of filling in the blanks from my prior observation with quotes, adding color through visual descriptions of the Homestuck meetup, and correcting any misconceptions I might have picked up in my solo research. I wanted to reader to be able to use me as an avatar as I navigated the close-knit Homestuck community for the first time. Story D: Cosplaying While Latino: Capturing a community in costume This story only profiles and quotes one person. I followed cosplayer Frances Delgado around for about an hour to write OtakuJournalist.com Generating story ideas | 7 the bulk of this article. In between my interview questions, other attendees would ask Delgado for photos while I’d observe and take notes. I’m interested in covering diversity in fandom, so I discovered Delgado’s Tumblr on my own time before I even realized she’d be attending the convention. When she made the announcement on her blog that she’d be attending Otakon, I wrote to her to make plans to meet up. Online, we picked a time for her interview and I wrote up questions tailored specifically for her in advance of our meeting. Keep these case studies in mind over the next couple sections. We’ll return to them later in more detail. What makes a good story idea? As you can see, these story ideas all came from separate origins. However, they’re more similar to one another than not. (The main thread you’ve probably picked up on: preparation is KEY.) Before I even considered writing any of them, I asked myself three questions to make sure they constituted ideas worth writing about. When it comes to fandom stories, I think every reader—whether an outsider or a fan herself—comes into the story with three questions. If the story doesn’t answer all three, it’s not a good fandom story. So before I go any further, I ask myself these questions, from the point of view of my intended reader or audience: • What is going on? • Why do fans care? • Why should I care? OtakuJournalist.com Generating story ideas | 8 Those are the prompts that work for me, but to be more specific, let’s define them: • What is going on? Basically, what is this phenomenon or trend? Who are the primary players, where is this taking place, and what’s a good summary of the situation? • Why do fans care? Now I see what’s going on, but I’m still not sure what this means for the people involved. What makes them interested in this particular phenomenon? • Why should I care? Given that I’m not a part of this • fandom, community, or event, why is this newsworthy enough to be written about? Just three questions—that’s it.