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PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP BRAND AWARENESS PRODUK WARDAH KOSMETIK (Studi Pada Mahasiswi (S1) FISIP Universitas Medan Area)
PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP BRAND AWARENESS PRODUK WARDAH KOSMETIK (Studi Pada Mahasiswi (S1) FISIP Universitas Medan Area) SKRIPSI Diajukan Sebagai Salah Satu Syarat Untuk Menyelesaikan Pendidikan Pada Program Sarjana Ilmu Administrasi Niaga/Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara Disusun Oleh : DEBBY APRILIA 140907065 PROGRAM STUDI ILMU ADMINISTRASI BISNIS FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SUMATERA UTARA MEDAN 2018 Universitas Sumatera Utara ABSTRAK PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP BRAND AWARENESS PRODUK WARDAH KOSMETIK (Studi Pada Mahasiswi (S1) FISIP Universitas Medan Area) Nama : Debby Aprilia NIM : 140907065 Program Studi : Ilmu Administrasi Bisnis Fakultas : Ilmu Sosial dan Ilmu Politik Pembimbing : Hosianna Ayu Hidayati, S.AB, M.AB Setiap perusahaan selalu berupaya untuk meningkatkan strategi pemasaran produknya guna mencapai tujuan perusahaan dalam meningkatkan penjualan, yaitu dengan cara menanamkan brand awareness produknya kepada calon konsumen. Brand awareness sangat penting agar masyarakat tetap menyadari dan mengetahui merek dari suatu produk. Penggunaan tagline dan brand ambassador biasanya diterapkan perusahaan dalam setiap kampanye iklan produk agar meningkatkan brand awareness produk di benak konsumen. Penelitian ini bertujuan untuk mengetahui : (1) pengaruh tagline terhadap brand awareness produk Wardah kosmetik. (2) pengaruh brand ambassador terhadap brand awareness produk Wardah kosmetik. (3) pengaruh tagline dan brand ambassador terhadap brand awareness produk Wardah kosmetik. Penelitian ini menggunakan penelitian kuantitatif dengan pendekatan asosiatif dan menggunakan data primer atau kuesioner. Populasi dalam penelitian ini adalah Mahasiswi (S1) FISIP Universitas Medan Area yang menggunakan produk Wardah kosmetik. Jumlah sampel dalam penelitian ini adalah 96 responden. Metode pengambilan sampel menggunakan teknik non probability sampling, yaitu purposive sampling. Skala yang digunakan adalah skala likert. -
JADILAH PEMENANG LOMBA PERANCANG MODE MENSWEAR 2020! Menangkan Fashion Short Course Di Istituto Marangoni, Italia!
Anda Desainer Menswear yang Kami Cari? JADILAH PEMENANG LOMBA PERANCANG MODE MENSWEAR 2020! Menangkan Fashion Short Course di Istituto Marangoni, Italia! PERSYARATAN UMUM LOMBA • Pria atau wanita WNI. • Penilaian berdasarkan kreativitas, teknik pembuatan, daya pakai, daya jual, • Terbuka untuk umum, bisa siswa maupun lulusan sekolah mode/desain/ penampilan busana (hanger/display appeal dan ketika diperagakan). seni rupa dan sejenisnya, perajin maupun profesional di bidang ini. • Hasil karya diterima panitia selambat-lambatnya Senin, 31 Agustus 2020. • Mengirim 10 karya desain busana siap pakai pria dalam bentuk sketsa • Akan dipilih 20 Semifinalis yang wajib mewujudkan 2 (dua) karya desain dengan tema besar DAILY DAPPER. Daily Dapper adalah gaya busana yang dikirim. smart casual yang diolah lebih fashionable untuk gaya sehari-hari. • Sepuluh karya terbaik sebagai Finalis akan mewujudkan 6 karya Interpretasi bebas, namun seluruh desain tersebut harus merefleksikan desain, dan berhak mengikuti penjurian utama dan peragaan final di kesatuan sebuah koleksi. Jakarta Fashion Week 2021 di bulan Oktober 2020. • Boleh menggunakan berbagai bahan, seperti wastra Nusantara, denim, • Hanya peserta lomba terpilih yang akan dihubungi dan diumumkan sebagai wol, jersey, katun, jacquard, bahan daur ulang, dan sebagainya, kecuali semifinalis/finalis. kulit satwa yang dilindungi, dan bahan yang berbahaya (toxic material). • Keputusan juri mengikat, tidak dapat diganggu-gugat, tidak diadakan surat- • Karya desain dikirim dalam bentuk sketsa mode, dibuat dalam ukuran menyurat, dan hadiah yang diterima tidak dapat ditukarkan atau diuangkan. sebenarnya dan berwarna di atas kertas putih, tebal (minimal 10 gram), • Untuk informasi dan pertanyaan, silakan hubungi e-mail: ukuran A4 (29,7 x 21 cm). [email protected] • Lengkapi setiap sketsa dengan: 1/ Detail rancangan 2/ Contoh bahan yang digunakan Kirimkan karya Anda melalui: 3/ Penjelasan singkat (maksimum 1 halaman A4/400 kata) tentang tema 1. -
Evolución, Tendencias Y Perspectivas De Futuro De La Publicidad De Moda En Revistas Especializadas
Trabajo Fin de Máster Evolución, tendencias y perspectivas de futuro de la publicidad de moda en revistas especializadas Alyona Dvornikova Tutor: Dr. Juan Miguel Monserrat Gauchi Máster Universitario en Comunicación e Industrias Creativas Junio de 2014 comincrea* Trabajo Fin de Máster COMINCREA* 2013 - 2014 Este documento es parte de mi trabajo para la obtención del título de Máster Universitario en Comunicación e Industrias Creativas de la Universidad de Alicante y no ha sido utilizado previamente (o simultáneamente) para la obtención de cualquier otro título o superación de asignaturas. Se trata de un trabajo original e inédito, producto de una investigación genuina, con indicación rigurosa de las fuentes que he utilizado, tanto bibliográficas como documentales o de otra naturaleza, en papel o en soporte digital. Doy mi consentimiento para que se archive este trabajo en la biblioteca universitaria del centro, donde se puede facilitar su consulta. Trabajo Fin de Máster COMINCREA* 2013 - 2014 A mi familia, Ucrania y a él, que amo tanto Quisiera agradecer a mi familia que me inspira, apoya y nunca pierde la fe en mí. Gracias a las dos Anas, a mis dos hermanas que llenan mi vida y me ayudan a sentirla con cada célula de mi cuerpo. Gracias a mi tierra natal, Ucrania, que me hizo así como soy ahora, que me ayuda siempre ir adelante hacia mis objetivos y nunca redirme. Gracias a él, una persona especial de mi vida, que me ayudó a encontrar mi punto de apoyo y con él ahora sé exactamente que un día moveré el mundo. Le agradezco muchísimo a mi quierido tutor, Juan Monserrat Gauchi. -
Gillian Laub CV 2021
Gillian Laub (b.1975, Chappaqua, New York) is a photographer and filmmaker based in New York. She graduated from the University of Wisconsin-Madison with a degree in comparative literature before studying photography at the International Center of Photography, where her love of visual storytelling and family narratives began. Laub’s first monograph, Testimony (Aperture 2007), began as a response to the media coverage during the second Intifada in the Middle East, and a desire to create a dialogue between apparent enemies. This work is comprised of portraits and testimonies from Israeli Jews, Israeli Arabs, Lebanese, and Palestinians all directly and indirectly affected by the complicated geopolitical context in which they lived. Laub spent over a decade working in Georgia exploring issues of lingering racism in the American South. This work became Laub’s first feature length, directed and produced, documentary film, Southern Rites that premiered on HBO in May 2015. Her monograph, Southern Rites (Damiani, 2015) and travelling exhibition by the same title came out in conjunction with the film and are being used for an educational outreach campaign, in schools and institutions across the country. Southern Rites was named one of the best photo books of 2015 by TIME, Smithsonian, Vogue, LensCulture, and American Photo. It was also nominated for a Lucie award and Humanitas award. "Riveting...In a calm, understated tone, Southern Rites digs deep to expose the roots that have made segregated proms and other affronts possible. Southern Rites is a portrait of the inequities that lead to disaster on the streets of cities like Baltimore and Ferguson, Mo.” - The New York Times Laub has been interviewed on NPR, CNN, MSNBC, Good Morning America, Times Talks and numerous others. -
The Anglaise / 14 June 2014
The Anglaise. A British blog on weddings, fashion, travel, beauty and lifestyle. Home Little Black Book. Interiors. Travel. Contact me. Saturday, 14 June 2014 Search This Blog Search Honeymoons: Mr & Mrs Smith We are just starting to think about honeymoon options and really don't know where to The Anglaise. Loves begin… Boutique hotel experts Mr & Mrs Smith know the importance of a romantic retreat so I asked their honeymoon expert Claire Wilson for the latest honeymoon trends and the inside scoop on a stylish stay... Instagram Claire Wilson, Honeymoon Expert at Mr & Mrs Smith What is currently the most popular destination for honeymoons? This year it’s all about Greece, particularly Santorini and Mykonos – they’re beautiful islands with the most stunning sunset views. Iconic opened earlier this year and still has availability for this summer, so that’s my insider tip! The Amalfi coast is the ultimate Italian escape for a honeymoon, too; I love Capo la Gala and Maison la Minervetta for their quirky design, ocean views and, of course, wonderful food. Twitter Tweets Follow Jo Rowley 2h @JoannaRowley An evening with @TheJennyPackham read all about it here bit.ly/1s97ZYW #weddings #bridalwear #ElizabethStreet pic.twitter.com/B2hpUeNQtQ Iconic, Santorini, Greece How has this changed in recent years? Direct flights are one of the biggest drivers for increased demand – naturally if it’s easier to get there you’re more likely to go! Bali has really opened up to travellers, as has Sri Lanka, which is upgrading its two airports currently so they’ll see more flight routes Jo Rowley 18 Jul @JoannaRowley added within the next couple of years. -
Pirelli Calendar 2010 by Terry Richardson London
Pirelli Calendar 2010 by Terry Richardson London, 19 November 2009 – The 2010 Pirelli Calendar, now in its 37th edition, was presented to the press and to guests and collectors from around the world, at its global premiere in London. The much-awaited appointment with ‘The Cal’, a cult object for over 40 years, was held this year at Old Billingsgate, the suggestive late 19th century building on the banks of the Thames, where from 1875 to 1982 it housed the capital city’s fish market. Following China, immortalized by Patrick Demarchelier in the 2008 edition, and Botswana shot by Peter Beard a year later, 2010 is the year of Brazil and of American photographer Terry Richardson, the celebrated “enfant terrible” known for his provocative and outrageous approach. In the 30 images that scan the months of 2010, Terry Richardson depicts a return to a playful, pure Eros. Through his lens he runs after fantasies and provokes, but with a simplicity that sculpts and captures the sunniest side of femininity. He portrays a woman who is captivating because she is natural, who plays with stereotypes in order to undo them, who makes irony the only veil she covers herself with. This is a return to the natural, authentic atmospheres and images of the ‘60s and ‘70s. It is a clear homage to the Calendar’s origins, a throwback to the first editions by Robert Freeman (1964), Brian Duffy (1965) and Harry Peccinotti (1968 and 1969). Terry Richardson, like his illustrious predecessors, has chosen a simple kind of photography, without retouching, where naturalness prevails over technique and becomes the key to removing artificial excesses in vogue today to reveal the true woman underneath. -
AN EXAMINATION of VANCOUVER FASHION WEEK by Vana Babic
AN EXAMINATION OF VANCOUVER FASHION WEEK by Vana Babic Bachelor of Arts in Political Science, European Studies, University of British Columbia, 2005 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration © Vana Babic 2009 SIMON FRASER UNIVERSITY Summer 2009 All rights reserved. However, in accordance with the Copyright Act of Canada, this work may be reproduced, without authorization, under the conditions for Fair Dealing. Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Approval Name: Vana Babic Degree: Master of Business Administration Title of Project: An Examination of Vancouver Fashion Week Supervisory Committee: ________________________________________ Dr. Michael Parent Senior Supervisor Associate Professor Faculty of Business Administration ________________________________________ Dr. Neil Abramson Second Reader Associate Professor of International Strategy Faculty of Business Administration Date Approved: ________________________________________ ii Abstract This study proposes a close examination of Vancouver Fashion Week, a biannual event held in Vancouver, showcasing local and international talent. It is one of the many Fashion Weeks held globally. Vancouver Fashion Week can be classified in the tertiary market in terms of coverage and designers showcased. The goal of these fashion shows is to connect buyers, including but not limited to boutiques, department stores and retail shops, with designers. Another goal is to bring media awareness to future trends in fashion. The paper will begin with an introduction to Fashion Weeks around the world and will be followed by an industry analysis. -
Eclectic Ease
TAKE A MEMO JEAN PAUL GAULTIER TALKS ABOUT HIS NEW A NEW BOOK COLLECTS BROOKLYN- EXHIBITION IN THE THE MEMOS FROM THE BOROUGH, AS WELL AS MADONNA, FILM AND LEGENDARY DIANA BOUND MORE. PAGE 3 VREELAND. PAGE 10 $500,000 CONTRIBUTION Ralph Boosts Initiative For NYC Manufacturing By MARC KARIMZADEH NEW YORK — Ralph Lauren has given a signifi cant boost to New York garment manufacturing. Lauren will serve as the “premier underwriter” of the new Fashion Manufacturing Initiative with WEDNESDAY, OCTOBER 23, 2013 ■ $3.00 ■ WOMEN’S WEAR DAILY a $500,000 contribution from Ralph Lauren Corp. to the program, which was launched last month by WWD the Council of Fashion Designers of America and Andrew Rosen in partnership with the New York City Economic Development Corp. “I was born in New York and started my business in the Garment District here,” Lauren said. “FMI serves an important role in supporting our city, our industry and gives designers the access and oppor- tunities needed to help advance their careers while Eclectic boosting manufacturing in New York. This is some- thing I’m very proud to be a part of.” The initiative’s aim is to raise funds and create grants to help existing factories in the fi ve boroughs to update equipment, acquire new machinery and train workers, for example. Ease With the contribution, Don Baum, Ralph Lauren’s Contemporary designers are striking an senior vice president, global manufacturing and sourcing, will join FMI’s selection committee, which easy-breezy vibe for spring with loose, includes Rosen, chief executive offi cer of Theory; carefree shapes worked in a mix of cheerful CFDA ceo Steven Kolb; designer Prabal Gurung; Nanette Lepore ceo Bob Savage, and Rag & Bone de- patterns. -
Council of Fashion Designers of America
Council of Fashion Designers of America ANNUAL REPORT 2018 The mission of the Council of Fashion Designers of America is to strengthen the impact of American fashion in the global economy. B Letter from the Chairwoman, Diane von Furstenberg When I became President of the CFDA 13 years ago, I had two initials goals—to turn the American fashion community into a family and to make it more global. Letter from the The first adventure Steven and I went on was to Washington, D.C., President & Chief to lobby for copyright protection for fashion designers. It was quite an experience to lobby to almost everybody in Congress, from John Executive Officer, McCain to Maxine Waters, Hillary Clinton, and Nancy Pelosi. While we didn’t manage to pass legislation, we did manage to give the Steven Kolb subject so much exposure—in Washington and beyond—that a lot of the people who used to copy realized the importance of hiring Much has changed since I started at CFDA thirteen years ago. original talent to lead their design teams. The Internet and social media have revolutionized the fashion Creating a family means coming together and supporting each other. landscape. Everything is immediately universal and faster, and We launched the Strategic Partnerships Group, which provides tangible everybody has a platform to express their views. In fashion, we used business services, education, and work opportunities for our designers. to talk among ourselves a lot. Now, we must listen to all the voices and engage with the world. As the digital revolution and the influence of social media were changing our industry, we felt obligated to reevaluate the purpose of This year, we introduced the CFDA Fashion Trust with Tania Fares, Fashion Week and empower the designers to do what’s best for each which brings in individuals and corporations to raise funds for U.S.-based one of them. -
Roberto Burle Marx During an Expedition in Ecuador in 1974. Photo: © Luiz Knud Correia De Araújo/Archive Luiz Antoinio Correia
„Creating an artificial landscape does not mean denying nature“ Roberto Burle Marx during an expedition in Ecuador in 1974. Photo: © Luiz Knud Correia de Araújo/archive Luiz Antoinio Correia de Araújo Albert Kriemler Akris Spring/Summer 2013 90 looks, exceptionally once, for the 90th anniversary in a Roberto Burle Marx inspired garden. The Brazilian landscape architect, plantsman and painter invented a new language for modern landscape design. He abandoned the tradition of the straight line and cultivated a passion for curved and sensual lines. His work is, in the detail and as a whole, always one and the same. Inimitable! A special thanks to the suppliers of the house. Shoes Walter Steiger Hair Guido Palau Make-up Diane Kendal Music Michel Gaubert Production Wolkoff et Arnodin Service de Presse. US Contact [email protected] +1 212 717 74 66 Paris Contact DM Media, [email protected] +33 1 40 26 55 55 Europe Contact [email protected] +41 71 22 776 04 Albert Kriemler Roberto Burle Marx, Roof Garden of the Banco Safra Headquarters, Avenida Paulista, São Paulo, Brazil (1983), Photo: © Leonardo Finotti Lais Ribeiro (Oui) 1 Black pebblestone embroidery patchwork long sleeve sheath Valery Kaufmann (Marilyn) 2 Black wool double-face sleeveless tuxedo and zip detail pants, black 24 hour Alexa in cervo calf Liu Wen (Marilyn) 3 Black trapezoid apron gown with horsehair detail Roberta Cardenio (Marilyn) 4 Black jersey tank and horsehair short apron skirt, black day Alexa in cervo calf Zhenya Katava (Women) 5 Black fusion fabric short -
Unduh Formulir Lomba Perancang Aksesori 2020 Di Tautan
IKUTI! LOMBA PERANCANG AKSESORI 2020 Menangkan Fashion Short Course di Istituto Marangoni, Italia dan uang tunai total puluhan juta rupiah! PERSYARATAN UMUM LOMBA LAIN-LAIN • Wanita/pria WNI. • Penilaian berdasarkan: Konsep sesuai tema, daya jual, daya pakai dan • Terbuka untuk umum, bisa siswa maupun lulusan sekolah mode/desain/seni presentasi. rupa dan sejenisnya, perajin maupun profesional di bidang ini. • Hasil karya diterima Panitia selambat-lambatnya Senin, 31 Agustus 2020. • Mengirim 3 karya desain PERHIASAN dalam bentuk sketsa dalam tema • Akan dipilih 20 Semifinalis yang wajib mewujudkan 3 karya desain yang besar REFORM//REVIVE. Interpretasi bebas, namun ketiga desain tersebut dikirim. harus merefleksikan kesatuan sebuah koleksi. • Sepuluh karya terbaik akan menjadi Finalis yang berhak mengikuti • Tiga desain tersebut dapat merupakan tiga kombinasi di antara anting, penjurian utama dan peragaan final diJakarta Fashion Week 2021 di gelang, kalung, bros, hiasan kepala (bukan berupa topi). bulan Oktober 2020. • Jenis desain perhiasan yang dilombakan adalah COSTUME JEWELRY yang • Hanya peserta lomba terpilih yang akan dihubungi dan diumumkan berfungsi sebagai barang fashion (fashion item), dan bukan fine jewelry. sebagai semifinalis/finalis. • Menggunakan bahan yang mudah ditemui sehari-hari, atau barang hasil • Keputusan Dewan Juri mengikat, tidak dapat diganggu-gugat, tidak daur ulang. Bahan dasar bisa terbuat dari akrilik, kertas, kain, kulit, plastik, diadakan surat-menyurat, dan hadiah yang diterima tidak dapat metal, kawat, dan sebagainya, kecuali emas, emas putih, batu mulia, satwa ditukarkan atau diuangkan. yang dilindungi, dan bahan yang berbahaya (toxic material) . • Untuk informasi dan pertanyaan, silakan hubungi e-mail: • Karya desain dikirim dalam bentuk sketsa mode, dibuat dalam ukuran [email protected]. sebenarnya dan berwarna di atas kertas putih, tebal (minimal 10 gram), ukuran A4 (29,7 x 21 cm). -
Women's Studies
Women’s Studies proquest.com To talk to the sales department, contact us at 1-800-779-0137 or [email protected]. “Women’s history” is not confined to a discrete subdiscipline. Rather, every branch of history, from political and social to local and international, is also the history of women. But the roles and perspectives of women are frequently overlooked in the past struggles and triumphs that shape our modern lives. This can make it difficult for students and scholars to discover resources that illuminate these connections and permit fresh insights. Women’s history databases from ProQuest are thoughtfully curated by experts to overcome this challenge. Suffrage, reproductive rights, economic issues, intersectionality, sexual discrimination – these are just some of the many topics that can be explored in depth with ProQuest’s extensive, carefully selected Women’s History collections. The experiences, influences, and observations of women over time and around the world are brought to the forefront of interdisciplinary research and learning through materials such as organizational documents, domestic records, personal correspondence, books, videos, historical periodicals, newspapers, dissertations as well as literature and fashion publications. Table of Contents PRIMARY SOURCES........................................................................................... 3 ProQuest History Vault ........................................................................................................ 3 Women and Social Movements Library .........................................................................