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Passion for IP for Passion and Have Been Doing So for Over 85 Years THE EUROPEAN TRADEMARK RANKINGS 2021 THE EUROPEAN TRADEMARK RANKINGS 2021 Cyprus Denmark France A.G.Paphitis & Co AWA Armengaud Guerlain Andreas Coucounis & Co LLC Bech-Bruun Baker Mckenzie Throughout the next few pages, you will view a Christodoulos G. Vassiliades & Co. LLC Budde Schou Cabinet Chaillot comprehensive list of the 10 most well-respected law firms Dr. K. Chrysostomides & Co LLC Bugge Valentin Cabinet Beau de Loménie from Europe, in alphabetical country and company order. Elias Neocleous & Co Chas Hude Candé Blanchard Ducamp Our focused list is derived from a multifaceted methodology, IP Cyprus Gorrissen Federspiel De Gaulle Fleurance & Associés which uses months of industry research and feedback from Koushos Korfiotis Papacharalambous Kromann Reumert Duclos Thorne Mollet-Viéville & Associés (DTMV) our readers, clients, and esteemed connections around the Lellos P Demetriades Law Office Patrade Gide Loyrette Nouel world. All firms are ranked top 10 in their jurisdiction but are Markides & Co Plesner Hogan Lovells displayed alphabetically to avoid bias. Michael Kyprianou & Co LLC Njord Law Firm Hoyng Rokh Monegier Véron Bulgaria Czech Republic Finland Germany ARSIS Consulting Baker McKenzie Backstrom & co Bardehle Pagenberg Bojinov & Bojinov Bird & Bird Boco IP Bird & Bird Boyanov & Co Čermák a spolSPACE TO FILL Borenius SPACE TO FILL Boehmert &SPACE Boehmert TO FILL Dimitrov Petrov & Co CMS Castrén & Snellman Gleiss Lutz Djingov Gouginski Kyutchukov & Velichkov (DGKV) Korejzová & spol Eversheds Sutherland Harmsen Utescher Dr. Emil Benatov & Partners Patentservis Praha Hannes Snellman Harte-Bavendamm Julian Varbanov and Partners (JVP) Rott Růžička & Guttmann Kolster Hogan Lovells Kambourov & Partners Rowan Legal Roschier Lubberger Lehment K Tahtadjiev Traplová Hakr Kubát Papula-Nevinpat Lorenz Seidler Gossel Manev & Partners Všetečka Zelený Švorčík & Partners Properta Attorneys Preu Bohlig & Partner Passion for IP We protect your intellectual property across borders – and have been doing so for over 85 years. www.boehmert.com 48 THE TRADEMARK LAWYER CTC Legal Media CTC Legal Media THE TRADEMARK LAWYER 49 TML0221 rankings - Europe_v2.indd 48 26/04/2021 13:00 TML0221 rankings - Europe_v2.indd 49 20/04/2021 17:10 THE EUROPEAN TRADEMARK RANKINGS 2021 THE EUROPEAN TRADEMARK RANKINGS 2021 Greece Romania Bérczes Law Oĸ ce THE IP ENFORCEMENT SPECIALIST IN HUNGARY A & K Metaxopoulos & Partners Cabinet M Oproiu Dr. Helen G. Papaconstantinou and Partners Enpora DrakopoulosSPACE TO FILL Milcev BurbeaSPACE TO FILL Established 1920 Kiortsis & Associates Muşat & Asociaţii KLC We support Nestor Nestor Diculescu Kingston Petersen (NNDKP) 2, Coumbari Str., Kolonaki, 10674 Athens, Greece Malamis & Associates the Brand Owners. Ratza & ratza T: +30 210 3626624 • F: +30 210 3626742 Patrinos & Kilimiris Rominvent E: [email protected] • W: www.hplawfi rm.com Prentoulis Gerakini Simion & Baciu Tsibanoulis & Partners Tuca Zbârcea & Asociatii Vayanos Kostopoulos . by arranging invesƟ gaƟ ons, Zamfirescu Racoti & Partners • Patents • Commercial and organising customs seizures and Corporate Services • Utility Models claiming damages from the infringers. • SPC’s • Internet Hungary • Plant Breeders’ Rights • E-Commerce Rankings: • Trademarks and Domain Names Advopatent • Designs • Competition Law Baker McKenzie Asia • Copyright • Advertising / Bérczes Law Office Consumer Protection SPACE TO FILL in Issue 3 of • Anti-Counterfeiting CMS & Anti-Piracy • Foreign Jurisdictions Danubia The Trademark Lawyer • Litigation • Consultancy Germus & Partners • Licensing Gödölle Kékes Mészáros & Szabó To advertise contact • Franchising Oppenheim www.berczes.hu • oĸ [email protected] SBGK Tel: +36203543333 [email protected] Szecskay Attorneys at Law Italy Poland Barzanò & Zanardo Baker McKenzie Bird & Bird JWP GLP SPACE TO FILL Kochański &SPACE Partners TO FILL Hogan Lovells Kulikowska & Kulikowski IP Law Galli LDS Lazewski Depo & Partners Jacobacci & Partners Patpol Modiano & Partners Polservice IP protection Società Italiana Brevetti Sołtysiński Kawecki & Szlęzak Studio Torta Traple Konarski Podrecki & Partners Trevisan & Cuonzo Wardynski & Partners in Poland Netherlands Portugal and Europe Brinkhof Abreu Advogados De Brauw Blackstone Westbroek BMA DLA Piper SPACE TO FILL Caiado GuerreiroSPACE TO FILL Hofhuis Alkema Groen CMS Portugal� Hoogernradd & Haak Garrigues Hoyng Rokh Monegier Inventa International Kennedy Van Der Laan J Pereira da Cruz SA� JWP PATENT & TRADEMARK ATTORNEYS Knijff Trade Mark Attorneys Sérvulo & Associados PATENTS TRADE MARKS DESIGNS COPYRIGHTS Novagraaf Simões, Garcia, Corte-Real & Associados� www.jwp-poland.com [email protected] +48 22 4360507 Turnstone Yolanda Busse, Oehen Mendes & Associados 50 THE TRADEMARK LAWYER CTC Legal Media CTC Legal Media THE TRADEMARK LAWYER 51 TML0221 rankings - Europe_v2.indd 50 26/04/2021 16:06 TML0221 rankings - Europe_v2.indd 51 20/04/2021 17:12 THE EUROPEAN TRADEMARK RANKINGS 2021 THE EUROPEAN TRADEMARK RANKINGS 2021 Rankings: The Americas, Middle East & Africa in Issue 4 of The Trademark Lawyer To advertise contact [email protected] Russia A Zalesov & Partners Patent & Law Firmc Baker McKenzie Gorodissky & Partners Gowling WLG Liapunov & Co Papula-Nevinpat Patentica Sojuzpatent Vakhnina & Partners Zuykov & Partners 52 THE TRADEMARK LAWYER CTC Legal Media CTC Legal Media THE TRADEMARK LAWYER 53 TML0221 rankings - Europe_v2.indd 52 20/04/2021 17:13 TML0221 rankings - Europe_v2.indd 53 20/04/2021 17:13 THE EUROPEAN TRADEMARK RANKINGS 2021 LANGUAGE BARRIERS Sweden .fenixlegaL AWA INTERNATIONAL PATENT AND LAW FIRM Language barriers in Fenix Legal Groth & Co SPACE TO FILL SWEDEN SCANDINAVIA EUROPE Gulliksson Lindahl Sandart & Partners European Patents brand localization: Setterwalls EU Trade Marks Vinge Community Designs Westerberg & Partners Copyright & Marketing Law Zacco IP Due Dilig ence & Business Law cross or crash Domain Name Disputes & Internet Law Turkey Mediation Social Network Law Ekaterina Kovaleva of Patentica expresses the importance of understanding Ankara Patent Bureau the language of local markets when marketing and transferring your brand Cagirgan Intellectual Property Services in that space, with important guidance for successful trademark filing. Deris SPACE TO FILL Destek Esin Attorney Partnership xpanding businesses beyond domestic car model’s name was changed to CORCEL market might actually cause a headache (stallion in Portuguese) to save the day. Gün + Partners Kenaroglu Eto their owners and brand managers It is not always about the translation per se, when it comes to proper brand transition strategy. but also about the way a word may sound in a Moroğlu Arseven t t Leading Östermalmstorg 1 11442 Stockholm Sweden Adapting your brand to a local market is, “ certain language, unexpectedly becoming Orbis Vista [email protected] www.fenixlegal.eu above all, about the language. Seemingly neutral your mark reminiscent of improper or offensive terms. That Suluk Intellectual Property Law Firm words might appear innuendo-laden, have negative was the case of IKEA’s Swedish-inspired branding connotations or accidentally sound improper, to new strategy slipping up, when the company introduced which poses a dilemma for brand owners: going horizons. a kid’s portable desk under the name FARTFULL, Ukraine '2)3#(%.+/0!24.%23)0 global or going down? which actually derived from the Swedish word *OUFMMFDUVBMQSPQFSUZMBXGJSN Urban legends about epic localization failures speedy, and the computer work station JERKER Aequo live on, some of them having become (English slang for drunkard), which was eventually paradigmatic examples for marketing experts. discontinued. Another example would be a French Arzinger For instance, Pepsi’s Slogan “Come Alive with baby food brand BLÉDINA that is doomed in Baker McKenzie SPACE TO FILL the Pepsi Generation” turned into “Pepsi Brings ” Russia, for this name sounds exactly like a swear Dr. Emil Benatov & Partners Your Ancestors Back from the Grave” in Chinese. word for a woman of easy virtue. Doubinsky & Osharova When Ford launched its PINTO subcompact car Even if the pronunciation seems fine, danger Gorodissky & Partners (called after a horse coat color) in Brazil, it did may lurk in the font. A very recent brand PACKBAG Grischenko & Partners not sell well. No wonder, since pinto is a vulgar launched by the Pulkovo airport for luggage packing Mikhailyuk Sorokolat & Partners (MSP) Portuguese slang term for male genitalia. The services looks rather innocent, but the Latin letters Pakharenko & Partners Sayenko Kharenko IP PORTFPORTFOLIOOLIO MANAGEMENT - IP RECORDALSRECORDAL RENEWALS & ANNUITIES - DISPUTE RESOLUTION United Kingdom ANTI-COUNTERFEITING - CUSTOMS RECORDALS IP ENFORCEMENT AND LITIGATION Allen & Overy Baker McKenzie Bird & Bird SPACE TO FILL TEL: +38 044 4903707 Bristows CMS WEB: www.gpLS.ua Fieldfisher EMAIL: [email protected] HGF CONTACT: Liudmyla Olishevych Mishcon de Reya ADDRESS: 37-41 Sichovykh Striltsiv St., 3rd floor Taylor Wessing KYIV 04053 UKRAINE Wiggin 54 THE TRADEMARK LAWYER CTC Legal Media CTC Legal Media THE TRADEMARK LAWYER 55 TML0221 rankings - Europe_v2.indd 54 26/04/2021 10:20 Patentica_TPL0221_v2.indd 55 20/04/2021 17:39.
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