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The Bonneville for 1960

Pontiac becomes you wherever its Wide-Track takes you

In the hush of evening, head for some When you arrive, bask for a moment place special ... in a . The in the spotlight of admiration focused eagerness of this inspiring automobile on this striking, tasteful . It's all part will captivate you completely. of owning a Pontiac. And it explains On curves and turns you'll feel the why so many people are putting them- forthright control and upright stability selves in this enviable position. that come from Wide-Track Wheels. As Plan to make a personal appearance in you go, a fascinating quietness will a Pontiac soon. See your Pontiac dealer With the widest track of any cor, Pontiac's width is on the road-where stimulate your conversation and relax tomorrow and discover how easy it is to it gives you better stability. Wide- your ride. call one your own. Track widens the stance, not the car.

PONTIACTHE ONLY CAR WITH WIDE TRACK WHEELS SEE YOUR LOCAL AUTHORIZED PONTIAC DEALER E. J. MILLER J. L. KESSLER E. C. SCHOEN President Vice-President Secretary

Officers and Directors

E. J. HORTON W. E. CooKE Treasurer Director

J. G. DoRsCHEL w. G. HERPICH F. A. ]ONES A. M. PIEHLER Director Director Director Director AMERICA'S MOST CAREFULLY BUILT CAR

has been revised ... flattened top and bottom so Craftsmanship is back you see clearly over it, slip easily under it. Our in style exclusive Auto-Pilot is back as an option in an even more convenient version. From a distance, 's clean lines are most But, important as all this is the one great impressive. But a closer look is even more rewarding. fact of Imperial's superiority is the skill with which Up close, you see that, indeed, this is the car it is built . .. the thoroughness of its testing. that has brought craftsmanship back to auto making. Compare Imperial critically with any car or You see it in the fit of its doors; the clean, fitted look you know about ... and discover that craftsman- of its interior. No car in three decades has been so ship, in happy truth, is back in style. patiently put together. There's also a: flattering concern for your comfort. the exclusive Seat backs are eased with six luxurious inches of foam rubber. Doors are high ... broad ... so you enter and leave with uncrushed ease. Passenger compartments are huge ... ample space for legs, IMPERlAL shoulders, hips and hats. Even the steering ·wheel PRO U D ES T ACHI E V EMEN T OF C HR YS LER C OR P OR A TIO N E. C. Miller, President, Rochester Auto Shou:s, Inc.

On behalf of the Automobile Dealers of Roches- and models are gathered under one roof for you to ter, it is a pleasure to welcome you to the 1960 Roch- compare. We hope you'll look all around ... ask ester Auto Show . . . where all the various makes lots of questions ... and have a wonderful time.

Dimensions tn

60's Of All Sizes Tempt Buyers

Edward C. Schoen, Manager, Rochester Auto Shows, Inc.

From the new compact cars to the lengthy limou- The features of the compacts have been sines, U.S. Auto makers have pulled out all the stops among the most discussed automotive matters of the to make 1960 a banner year. (Production may hit year. Some makes have adopted more economical 7½ million, highest since 1955). There are family V-8's, one maker offers a new high performance sedans and rakish , sporty and engine option which utilizes what is called a "ram- more station wagons than ever before. induction" principle. Mufflers, brakes and suspension systems have been improved while horsepower is There is a car for every purpose and purse while the new compact offerings represent what may become generally lower. a new era in auto merchandising. It's the era of full The industry held the price line for '60. An auto- line dealerships where all price ranges are offered motive publication's analysis of 191 comparable '60 in one make. and '59 models shows that the new price structure is There has been a good amount of speculation only three tenths of one percent above last year. Near- whether the compacts will complement or supplant ly all the increases were the result of optional equip- the standard-sized cars. The answer belongs to the ment being made standard. future, but the reception accorded the '60's shows U.S. manufacturers are offering 246 models this that the full-sized autos still are tremendously popu- lar. year, compared with 242 at the end of '59. There are 59 selections; 57 four-door sedans; 41 The new offerings are a pleasant combination of four-door hardtops; 37 two-door hardtops, 27 two- styling, comfort, economy and performance. Several door sedans and 25 convertibles. makes are all new for '60. Restyled grills, hoods, panels and side trim have given other makes a fresh That's the rundown. Now, look around the Auto look for the new season. Show to see and compare all for yourself. 3 BE SURE TO SEE THEM AT THE AUTO SHOW... 'S ALL-TIME BBEST

THE TURBINE DRIVE BUICK '60

A CAR WITH MAJOR ADVANCES IN , BRAKES, , AND RIDE WHICH ARE BUICK'S ALONE A SOLID, SUBSTANTIAL CAR A CAR OF SUPERB COMFORT, QUIET, RELIABILITY AN INVESTMENT IN QUALITY WORTHY OF YOUR CAREFUL CONSIDERATION!

Comfort and decor at its best at a glance in a mirror you tilt to suit 2. Buick's superior fin-cooled Aluminum- Doors that open wider -easier to get in your own eye level exactly. Exclusive Drum Brakes stop faster, last longer. 15- and out. Seats that are higher, more deeply rear-seat heat regulator comforts rear- inch wheels permit larger drums and cushioned, and repositioned to provide seat passengers without overheating front increase tire life as much as one-third. more room for feet and legs. Perhaps the seat. Exclusive "Twilight Sentinel"* safety Buick's superbly efficient Wildcat V-8 option turns headlights on automatically 3. quietest running car in America due to engines give plenty of reserve power to when you need them, off when you don't. Buick's high use of insulation and fully handle easily and surely any driving or enclosed torque-tube drive. Richer, more passing situation you are likely to meet. luxurious appointments and fabrics. Spirit, safety, economy at its best Yet they are amazingly modest users of fuel. (An alternate · new LeSabre .engine 1. Buick's exclusive Turbine Drive Trans- Convenience and clarity at its best gives Buick performance on money-saving mission is jet-smooth, responds faster regular gas.) Exclusive "Mirromagic" instrument viewer than ever. With Turbine Drive, no gears +OPTIONAL AT EXTRA COST. OPTIONAL AT EXTRA COST lets you see and gas gauge ever shift while the car is in motion. ON LESABRE, STANDARD ON INVICTA AND ELECTRA. VISIT YOUR BUICK DEALER AND TAKE ATURN IN THE TURBINE DRIVE BUICK '60 BUICK MOTOR DIVISION, CORPORATION Greatest Automotive Decade Lies Ahead

The motor vehicle manufacturers of America are be the biggest in history, it will be the most diver- proud to welcome you to this Rochester exhibit of sified. In other words, as living standards throughout their 1960 products. the country continue to rise and patterns of living shift, the transportation requirements of Americans We congratulate the automobile dealers of the will change. area on the fine job they have done in creating an out- standing show. It is a most fitting opening event for The automobile industry will he responsive to the promising new automotive decade of the Sixties these changes; it will move in the direction of the na- that lies ahead. tion's progress and will grow with the nation's growth. In the process, it will continue as before to generate great productive activity and energy through- U.S. MOTOR VEHICLE REGISTRATIONS out the entire economy.

Registrations of motor vehicles in the U.S. at the end of 1959 were estimated at 70,416,000. Of the total, 58,591,000 were passenger cars and 11,825,000 commercial vehicles. California led all the states, both in cars and . Its 6,150,000 passenger cars were 40% above second place New York with 4,467,000. Commercial vehicle registration in California totaled 1,136,000, more than 253,000 higher than Texas, which ranked second.

1929 1939 1949 1959 A Trio of Strength It is axiomatic in our industry that engineering and manufacturing progress must be made from year to year. This year's models, we believe, dramatically demonstrate the axiom. They represent the latest and best we have achieved. This year, too, new name plates, new designs, and new concepts offer the car buyer a greater-than-ever range of choice. With such a splendid line of products, combined with a most favorable economic outlook, we believe Model X, $1900 that the year ahead could be a record one second only It is a self-evident proposition that a chain is as strong only as its weakest link. There is not a weak link in our auto- to 1955 in vehicle sales. mobile chain for 1908, as any man will admit who pretends to any authority whatever in the motor-car situation. The year also represents the opening of a new decade with exciting prospects, in an already fabulous Oldsmobile Franklin century. We look forward to the Sixties as a period H H of tremendous progress. The fame of each is as solid as adamant. Nobody thinks of taking exceptions to the claims advanced for any unit of The base for automotive demand during the dec- this victorious trio, for those claims are the superstructure built upon a secure foundation of past performance. ade should be the highest in history. There are some Take a survey of the whole field , then get down to special 58 million cars in use in the today, com- investigations. We believe you will find in our line that pared with 36 million years ago. By 1965 the for which you are looking .. 10 New models now at your service for demonstrating. number is expected to climb to a point between 66 and 69 million. Reproduction of part of an advertisement appearing in the Not only will the automotive market of the Sixties program of Rochester's First Auto Show 1908. 5 See the '60 Corvette-America's only authentic !

And you'll see the revolutionary Corvair, with more astonishing new ideas than America has seen in 49 years. You'll enjoy a hint of pure motoring excite- SHOWSTOPPER! ment, too, when you inspect America's only true This one's bound to be the busiest 1960 sports car, the 1960 Corvette. place at the Show. For you'll find Oh, you're in for a four-barreled treat, all right, more to fascinate you at the CHEVROLET and you won't need a road map to find it. Just head Chevrolet exhibit. You'll see just EXHIBIT for where the crowds are! . . . how near to perfection a low-priced car can come, Chevrolet Division of General when you give the '60 Chevy a thorough going over. Motors, 2, Michigan.

Elegance with economy: the tastefully styled look them over and pick your own particular favor- Impala 2-Door Sport . It's just one of the ite. Then, the next time you're near your Cheverolet new that'll be on stage. There'll be a dealer's, drop in and drive around the block in the model in every Series-a whole lineup of Superla- one you like best. Let Chevy's ride help you ctecide. tive new '60 Chevrolets. It's a great chance to It's something!

See the Corvair-Chevrolet's revolu- tionary rear-engined ! The sleek sped through Montana's hills; quate collection and removal of litter ... legislation a young couple braced in its bucket seats. Its pas- and enforcement ... and posting of penalty warning senger , a pretty girl, laughed merrily as gusts of signs. But every individual must do his part too. wind sent her kerchief across her face. When an anti-litter program is supported by a "I'm famished!" she exclaimed as she brushed truly conscientious effort on the part of everyone, the kerchief aside. A hurried probe through her clut- truly worthwhile results are obtained. tered purse was next. At last!-the candy bar, lodged How worthwhile? Ohio's Highway Department re- between her compact and some tissues. duced cleanup costs by more than $350,000 in three After downing the chocolate, she absent-minded- years-after touching off an intensified anti-litter ly crumpled its wrapper in a small ball and was effort. about to toss it from the car. At that moment, a road Los Angeles reported a 57% reduction in rubbish 'S ign caught her eye: fires and 60% less trash blowing from refuse trucks "Littering Highway Prohibited. $25 Fine." after tighter restrictions were maintained. She dropped the paper in the "litterbag" by her In fact, all states now have laws to control litter seat. Once again, the carefree airs ... her boyfriend on the highways. Many of these were strengthened down-shifted as they approached a steep grade and after Keep America Beautiful started its activities to her mind was filled with thoughts ·of their destina- make us, citizens and legislators alike, aware of the tion. real cost of negligence. Just a small incident, perhaps ... fleeting mo- A non-profit organization, Keep America Beauti- ments not worth recording. But it was significant; it ful, Inc. conducts a public education program (with does have the making of a very happy ending for an emphasis on the youth of America-to get them in all of us. an early habit of proper litter disposal) which stim- This seemingly unrelated event about a "typical" ulates pride in clean, safe, healthful and attractive couple was, sadly, not typical at all. The young man surroundings. was considerate enough to carry a litterbag in his car But the basic problem is, as always, to reach the for travel-trash. His best girl-although she had to be careless person who thoughtlessly drops his litter and reminded by a state highway " penalty warning sign" trash onto the street, beach, highway, or other public -didn't drop the wrappings onto the highway. And area. such couples make a difference-in keeping our Aside from making him "litter conscious" country "well groomed." through educational efforts, the most effective means Countless people scatter candy and ice cream of getting the litterbug to dispose of litter properly wrappers ... fruit peelings ... tissues ... even news- has been rigid law enforcement. This is particularly papers onto our nation's roads, streets, parks and true for the willful offenders. beaches. It costs more than $50,000,000 a year-just to clean up our primary highways alone! It is no longer unusual for communities and states There are other costs too. Fires caused by litter to fine litter law violators. Some states, California amount to $70,000,000 in damages annually. Per- and Missouri for example, have other answers as haps the greatest cost can't even be measured in well. Violators are often sentenced to pick up litter dollars-distressing eyesores that mar urban and from a mile-long stretch of beach or highway in lieu rural communities ... desecrate the beauty of our of paying a fine. In Monterey County, California, parks, recreational areas, beaches and waterways. however, judges frequently give a convicted litterbug And it's mainly due to carelessness. It can easily an assignment of highway cleanup for hours-usual- be prevented! How? ly five, but sometimes eight to ten. The auto litterbag is one example. There are Perhaps the most photographed "reminder" that many commercial products available-but a plain the use of receptacles is one key means of keeping grocery bag will do. It's easy to "install"--yet, how our nation clean was "the Giant Litter Basket"--a few people use one! And even when receptacles for 20-foot high receptacle placed in New York's Times litter are placed on street corners, some "litterbugs" Square last year by the Sanitation Department and just won't carry their discards those few extra steps the Citizens' Committee to Keep New York City it would take to keep our streets clean. Clean. It was filled with the litter which "missed" Local community officials are usually responsible the regular litter baskets in that area and landed on for providing enough street trash receptacles . . ade- the streets-some 1,500 pounds per day. 7 3 great series-Seneca, Pioneer, Phoenix-24 beautiful models, V·8 and "6" DART

New things, exc1tmg things, come rattles and rust. A new Economy Slant There's twice double at the Dodge exhibit. Not just "6" engine that is canted 30° to the one new and exciting line of cars to right to save on gas. A new D-500 as much see but two. There's the dashing Dodge Ram Induction V-8 that gives super- Dart, a complete new line of economy charged performance. New Vacuum to see at cars in the low-price field. There's the Door Locks that let you lock all four magnificent new '60 Dodge- the doors with just the touch of a switch. the DODGE greatest Dodge ever-big, solid, built New Space-Age interiors. to command. Both are superb cars. At the auto show- and all over exhibit/ And new and exciting features? By America-the cars that are getting the the score! New Unibody construction most attention all carry the proud that virtually does away with squeaks, name DODGE!

--60 DODGE2 magnificent series-Matador and Polara-11 luxurious models The outstanding engineering trend reflected in the utor housing, water pump housing, water outlet elbow, 1960 passenger cars can be summarized in a single manifolds and oil pump housing. These parts in the word-economy. past usually were . all made of cast iron or steel. Undoubtedly, the most significant development of Other new automotive applications for aluminum the new model year is the introduction of three light· include bodies, steering gear housings, weight economy makes, popularly classed as "com- transmission bell housing and case, alternating cur- pact" cars. These new entries weigh 700 to 1,000 rent generators, radiators, an integral wheel and brake pounds less than low priced models of more conven- drum, extruded aluminum grilles, aluminum wind- tional American car size. shield wiper bodies and aluminum ashtraps. Average Also, with only a few exceptions, standard pas- use of aluminum per car on 1960 models is 60 senger cars . did not increase in overall body dimen- pounds; in 1954 the corresponding figure was only sions this year. Some are actually smaller than the 24 pounds. corresponding 1959 model. In the new "compact" Improved economy in fuel consumption in stand- models engine weight was reduced substantially. One ard 1960 cars has resulted from: ( 1) reduced weight; manufacturer introduced an air cooled engine pri- (2) reduced cross-section of the average car (com· marily of aluminum construction-a rarity in U.S. pact cars will reduce the average for the industry) ; automotive history. ( 3) lower compression engines designed to use stand- Automobile engineers also have developed ingeni- ard fuel; ( 4) engineering changes designed to im· ous ways to reduce weight in engines without changing prove fuel consumption. to lightweight metals. For example, the weight of one To cite just one example of "engineered" econ- new make introduced this year with a water-cooled omy, the intake manifold to a 1960 engine was re- cast iron engine is 170 pounds less than the same designed to give better fuel distribution to the cylin- firm's standard 6-cylinder engine. ders. Important weight savings, however, are being Many of the refinements in 1960 engines have realized in conventional engines through the use of been made to provide optimum fuel economy at usual aluminum in many small components such as distrib- driving speeds. These include changes in combustion chamber design, improved piston design and better carburetion. In addition to the gains in economy, here are other important developments: Stoddard Dayton and The Maxwell Using electronic computers, automobile engi- neers are now "building" engines, suspensions, body mounts and other car components on paper before prototypes are produced for test. This permits evalua- tion of many designs that could not heretofore be studied. In th·e final analysis, these computer studies Don't fail to ride in the Stoddard-Dayton. Don't fail to see the Combination Runabout Maxwdl Touring, complete as shown. $1.450. are aimed at doing one thing-producing a better and -Stoddard-Dayton. F. 0. B. Tarrytown. Sroddard-Dayton, $1,500 F. 0. 1:\. Dayton. product at lower cost. The already established trend toward unitized body construction took a forward jump with eight additional cars shifting to this type of constrUction.

4-Cylinder _Maxwell, 28 H. J>., Sl,750, Maxwell, 14-H. P .. S825. F. 0. B. Tarrytown. F. 0. H. Tarrytown. THE WHOLE ZIMBRICH FAMILY Introduction of a mass-produced American car with engine-in-the-rear. Reproduction of part of an advertisement appearing in the program of Rochester's First Auto Show ... 1908. (Continued on Page 11) 9 the completely new 1960 This is a whole new kind New beauty makes this Chrysler a joy to New Roominess makes this Chrysler the see and be seen in. Styling's as fresh as most comfortable car you've ever known. of Chrysler. New in concept! the new decade for which it was designed. Here's more headroom, legroom, knee- New in construction! New in New three-dimensional Astra Dome room- real sprawl-out room for six. panel puts controls fingertip close. New New Unibody construction is the detail! Never before has a car Panelescent lighting makes instruments secret behind Chrysler roominess. Quieter, done so much to bring new instantly easy to read. stronger, rattlefree. Body and frame are excitement to your driving. New pushbutton controls make driv- constructed as a single unit. ing a soft touch. Transmission, heater, air See and drive the car of your life. Your conditioner are all pushbutton controlled. dealer will arrange it. This is Chrysler's greatest ... the lion-hearted 1960 CHRYSLER -- ultimate in riding quality-free from all vibration Automotive Engineering and harshness-are continuing. Several approaches are being used: softer springs, re-designed ball joints, (Continued from Page 9) improved shock absorbers and wider tread. Greater shock absorber durability has been In designing the new compact cars, engineers achieved by replacing steel piston skirts with nylon set up a specific weight target, which was reached, in skirts in many cars. The use of rubber bushings and every case. This procedure is destined to continue- anti-thrust bearings is increasing. In addition, new for all cars. sway bars and shock absorbers with "dual restric- The introduction of duplex chromium plating tions" provide improved performance under severe and duplex nickel plating on a number of 1960 cars driving conditions. pFOmises better bright-work. COOLING SYSTEMS The introduction of an electric prom- ises to set an industry trend that may be widely dupli- The introduction of cross-flow radiator systems cated. and dual chambered pumps are the top engineering The industry is fighting an all-out war against advancements in 1960 cooling systems. While some corrosion, rattles and leaks. Unitized bodies require a of these systems are not entirely new, they have im- somewhat different approach to the corrosion problem. proved efficiency. They provide larger cooling ca- New construction, new types of materials and new pacity, while permitting lower hood lines and main- metal finishing methods are being used. taining more constant engine temperatures. Increased use of deep-dish steering wheels, re- BRAKES cessed controls and padded panels is evident in the The outstanding trend in brake design is toward 1960 cars. Greater use of anti-reflection instruments, larger drums and more lining contact. The trend to- improved door locks and parking brakes, and warning ward smaller wheels seems to have run its course. lights for stalled motorists may be listed in the safety trends that are evident in the 1960 cars. (Continued on Page 16) Beyond the trends in overall car design and engi- neering for 1960, here are significant developments in the specific areas of transmissions, chassis arid sus- pension; cooling system; brakes; exhaust systems; Be Wise in Your tires; accessories and body engineering. Choice of a Car TRANSMISSIONS Many informed Detroit observers feel that, next to engines, the transmission has become the most highly competitive engineering battleground in the passenger car industry today. This was highlighted this year by introduction of a "transaxle." Reducing further or eliminating the drivesha£t hump in the floor will require sweeping changes in transmission design that have been freely predicted by industry observers. Eventually, accord- P ut a little more into the fi rst cost and save yourself the expense ing to many engineers, moving the transmission to the · a nd constant annoyance of repair bills. A ' few more dollars put rear of the car may be the most popular solution. into a good car in the beginning will prove the most profitable However, the possibility of front wheel drive is not investme nt and will assure you of complete satisfaction. being overlooked. If you want the best the market affords buy Meanwhile, several significant transmission one of our Six-cylinder Cars changes were made in 1960 cars. One automatic trans- F or smoo thness of running, absences of the usual wear and tear and economy of upkeep the mission was redesigned to provide a slimmer contour; Six is far ahead of anything ever produced. another is now only a few pounds heavier than a Our cars are the choice of the leading A merican makes and are ; and a 'third unit has an im- standards of excellence in their respective classes. The follow- proved, smoother shift pattern. ing comprise our line fo r 1908 and deserve your attention :

CHASSIS AND SUSPENSIONS Reproduction of part of an advertisement appearing in the Efforts by automobile engineers to achieve the program of Rochester's First Auto Show .. 1908. 11 FOR 1960 ... A WONDERFUL NEW WORLD OF FORDS

In 1960, for the first time in history, your Ford Dealer presents not one, not two, but three beautiful new lines of Ford cars. 1. The 1960 Fords beautiful from any point of view, worth more from every point of value and more than ever, built for people. These new 60 Fords are easier to get in and out of, more comfortable to ride in, offer a wide choice of more responsive, more economical power in Mileage Maker Six and high-performance Thunderbird V-8's.

2. The New-size Ford, the Falcon, has behind it 3 years and 3 million miles of testing and proving, climaxed by the spectacular Experience Run, U.S.A. The Falcon is the world's most experienced new car. It provides full six-passenger room, nearly four times more luggage space than the most popular imported car, has a new Six up front for greater stability and safety, delivers up to 30 miles per gallon on regular gas. Serviced by any of 7,000 Ford Dealers, the Falcon is the easiest car in the world to own.

3. The 1960 Thunderbird is the car everyone would love to own. Retaining all the classic appearance and charm that make it the luxury-car favorite, the new Thunderbird displays delightful styling refinements for 1960. It offers a host of exciting new features, from a fully auto- matic soft-top operation in the Convert- ible, to an optional sliding sun' roof in the model.

60

FALCON- The New-size Ford

FORDS THUNDERBIRD-The World's Most Wanted Car FORD DEALERS OF GREATER ROCHESTER tn the 1960 Auto Show

Firm Name Space Number Product or Service Firm Name Space Number Product or Service

Best Motors Volvo, Borgward Churchill Motors, Inc. 18 , , Sun Beam

Monroe Auto Sales Alling & Miles, Inc. and MG Best Motors 2 Triumph Best Motors 19 . Florian J, Kilburne Volpe Motors, Inc. 3 English Ford Seneca Motors, Inc. 20 DeSoto Corey Motors, Inc Bill Cooke, Inc. Volpe Motors, Inc. 4 E. J. Horton, Inc.

Bonenblust & Buckman, Inc. Weller Motors, Inc. 21 Dodge

Fincher Motors, Inc. E. J. Horton, Inc. 22 Philanz Oldsmobile, Inc. 5 Oldsmobile . B. Doyle, Inc. 23 Chrysler, Imperial Dorschel Buick, Inc, East Ave. Ply.-Val., Inc.

Lou Ho·ltz Buick, Inc. 6 Buick, Geo. B. Doyle, Inc. Webb Motors 7 AIfa Romeo, , Lancia Seneca Motors, Inc. 24 Valiant Monroe Auto Sales 8 Mercedes Benz, DKW Alling & Miles, Inc.

Valley Cadillac Corp, 9 Cadillac Kessler , Inc. Piehler Pontiac Corp. Feol Rambler, Inc.

Ralph Pontiac, Inc. 10 Pontiac, Vauxhall Corey Motors, Inc. Dorschel Buick, Inc. Meacham Sales & Service, Inc. Monroe Auto Sales Ralph Pontiac, Inc. 25 Rambler

Piehler Pontiac Corp. 11 , Lark General Motors Corp.

F. A . Motors, lnc. 12 Volkswagen Delco Appliance Div. Volpe Motors, Inc. 13 Lincoln Rochester Products Div. 26 Automotive Products

Waterloo Marine 14 Boats, Motors Alling & Miles, Inc. H. M. Brown Chevrolet Corp. Kessler Nash, Inc. Hallman Central Chevrolet Co., Inc. Feol Rambler, Inc. Cool Chevro·let Corp. Corey Motors, Inc.

Heinrich Motors, Inc. Meacham Sales & Service, Inc.

Siebert Motors, Inc. Ralph Po·ntiac, Inc. 27 Metropolitan Frear Chevrolet, Inc. 15 Chevrolet, Corvair Acme Bumper Corp. 28 Bumpers Archer Motor Co., Inc. Europa Auto Sales 29 Jaguar

F. A. Jones, Inc. Lincoln Rochester Trust Co. 30 Auto Financi.ng Judge Motor Corp. Meacham Sales &

Miller Ford, Inc. Service, Inc. 31 Saab Ken Ralph Ford, Inc. Thomas Heath 32 Bardahl Motor Oil

Koerner Motors, Inc. 16 Fo·rd, Falcon Wolk Stores 33 Miniature Cars

Geo. B. Doyle, Inc. Roly Door Sales Co. Seneca Motors, Inc. of Rochester 34 Garage Doors East Ave. Ply.-Val ., Inc. 17 35 Antique Cars

13 1960 SUPER 88 HOLIDAY 5PORT5EDAN

Make the beautiful Oldsmobile exhibit your first and last stop at the Auto Show. Stop by and look over Oldsmobile's three established series for 1960-the dollar-saving Dynamic 88 ... spirited Super 88 ... and the elegant Ninety-Eight. We believe you will agree: Here is the finest the medium- price class has to offer! Be sure to note the gorgeous new interiors that offer a wider range of color harmony. Ask about Oldsmobile's new Quadri-Balanced Ride with new Vibra-Tuned Body Mountings that brings a new measure of smoothness, stability, silence and safety to driving. Check the facts on the two new Rocket Engines for 1960. The REGULAR RocKET (standard on all Dynamic 88 models) brings you Rocket performance on lower- cost, regular . The new PREMIUM RocKET that powers Super 88 and Ninety-Eight models is designed to get the utmost from today's premium fuels. More 1960 NINETY-EIGHT HOLIDAY SCENICOUPE than ever there's a Rocket for every pocket ... one just right for you! There's nothing like a new car make yours a Rocket Olds!

FOR THE MOST SATISFYING RIDE YOU'VE EVER TRIED ... SEE YOUR LOCAL AUTHORIZED QUALITY DEALER! OLDSMOBILELE Remember 1950? That was the year U.S. auto uted much to the decade's great progress in riding production reached a record-breaking peak of 6.6 smoothness and stability. million. Passenger Protection and Comfort. An assort- And remember how those 1950 models looked? ment of developments in this category came along They were then the very latest things on wheels. It during the decade. They included greater vehicle seemed hard to believe that automobile engineering stability and resistance to roll over, safety door locks, and styling could progress much further. dash padding, "dished" design, control knobs, improved heating and air conditioning, heat But in the decade that followed, automotive de- absorbing glass, and adjustable seats. signers and engineers had a lot of ideas and a lot of work to do. They made the "Fifties" stand out as Miscellaneous Safety Features. In addition to one of the greatest decades of automotive progress. general improvement in car lighting and crash injury As good as the "50" models were-and there protection, a number of other features concerned with safety also were introduced. These included such are still about four million serving their owners- things as new types of automatic dimmers, the contrast between them and the "60's" attests to automatically adjusting rear-view mirrors, accelerator the progress that has been made in just one decade. controls for turnpike cruising, speed warning signals, By comparison, the 60's are low to the ground etc. Of special significance was the adoption of turn and hug the road. They have greater stability, smooth- signals as factory installed equipment on all cars. er ride, more responsive controls, higher engine per- An important recent engineering achievement was the formance and efficiency, better all-around quality and non-slip differential that maintains equal power in dependability. both driving wheels. Such improvements resulted from continuing re- Economy. As the decade drew to a close, many search, new engineering concepts and manufacturing important steps toward greater car operating economy techniques, scientific testing procedures, and ingenious were being made by the industry. Weight was re- quality control measures. moved wherever possible, through more efficient de- Here, highlighted, are some of the more signif- sign or by substitution of lighter-weight materials. icant automotive engineering and safety advances of And, of course, in the fall of 1959 three new light- the decade: weight, or "compact" cars were introduced by U.S. Improved Engines. Better performing, more manufacturers utilizing many new engineering and efficient, quieter, longer wearing engines resulted design ideas. from a long list of engineering advances during the decade, such as higher compression ratios, shorter stroke and bore, greater torque at lower engine speeds, ---The Official 1960 --- more efficient carburetion and ignition, and better valving, plus greater precision in engine manufacture. Better Seeing For the Driver. Increased glass NEW CAR YEARBOOK areas front, back and sides; lowered hood lines; im- proved seat positioning; better headlighting; wider, Published For more adjustable rear view mirrors; improved wind- THE ROCHESTER AUTO SHOWS, INC. shield wipers, washers and defrosters. by More Responsive, Easier to Operate Driver MARTIN Q. MOLL PUBLICATIONS, INC. Controls. and braking, with many re- BERNARD' H. FLORACK, Busines·s Manager finements, and improved automatic transmissions grew increasingly popular during the decade. 35 Scio Street HAmilton 6-0803 Rochester 4, N. Y. Improved Ride. It was a decade of many new Printed and Produced for the 8th Consecutive Year in its Entirety by developments and experiments in suspension systems. Torsion bar and air springing were introduced on CHRISTOPHER PRESS, INC. some makes and in combination with coil and leaf 35 Scio Street Rochester 4, N.Y. springs. New types of shock absorbers were developed. Improvements in car balance and tires also contrib- 15 Automotive Engineering

...... (Continued from Page 11)

EXHAUST SYSTEMS ...... The trend in all of the 1960 cars is toward sim- plified, aluminized and zinc-coated mufflers. In addi- tion, a number of car producers are using heavier gage metal for certain muffler stampings. TIRES Introduction of the "soft-ride," no-squeal synthetic tire topped the tire developments in 1960. Using the 3.8 latest advances in polymer chemistry, rubber scientists have produced synthetic rubber having larger mole- cules. The new synthetic rubber, in addition to greater toughness, gives a softer ride and is reported to give improved wear under normal condtions. ELECTRICAL SYSTEMS Many changes in electrical systems have been made in the 1960 cars, including the extended use of printed circuits and improved wiring harness, better voltage regulators, and foolproof terminals. Topping the electrical developments for 1960 was the introduc- tion of the alternator and electroluminescent lighting by one auto firm. Use of an a.c. generator with a rectifying system permits battery charging while the engine is operating For The Family Man at very low speed, even in slow moving city traffic. The new lighting system is very flexible, shadowless Who Loves Sports Cars. and free from glare. WINDSHIELD WAS HERS Spacious and generously fitted for su- Windshield wipers and cleaners got considerable engineering attention this year. Simpler controls and preme comfort, the 3.8 corners, more positive washing action are claimed for several accelerates, responds to the driver's of the 1960 washers. personal touch with all the spirit of a BODY ENGINEERING Recent studies indicate the number of man-hour:> true sports car. going into new passenger car body designs has more than doubled since 1950. The amount of stress- analysis work being done today has greatly increased, making it poossible not only to insure high strength EUROPA AUTO SALES and better performance but to save weight. 350 East Ave. 81 Million licensed Drivers in U.S. HAmilton 6-8427 HAmilton 6-0920 Sex of - Women Exclusive Jaguar Dealer Drivers 38%

Age of Complete foreign Car ,. ' Sales & Service Drivers ' ' ' '

16 From the World's Largest Builder of Compact Cars ... Rambler for '60 THE NEW STANDARD OF BASIC EXCELLENCE

3 SEATS! 5 BIG DOORS!--The tail- gate is a swing-out fifth door. No climbing over tailgate or seats. The tailgate door can be positively locked from either inside or outside.

At your Rambler dealer's you will see the most imitated cars of the year-the Compact Ramblers for 1960. See America's smartest Compact* Cars- ahead by 10 years and 25 billion happy owner miles. See fresh new styling ... new advanced features. See completely new models no American car has offered before. See the new cars with better balance: fine New Ambassador V-8 by Rambler. The Compact . Fits garages and parking spaces other medium-priced car s have outgrown. New improved economy. performance balanced with top economy ... big car room balanced with small car han- dling ease ... high quality balanced with low price ... balanced value through and through. -New 4-Door Sedan for 1960 is Visit your Rambler dealer. See and drive here by popular demand. See Rambler American 2-door Rambler for 1960. Discover why Rambler is sedans, station wagons. Flash- America's No. 1 success car. 0-Matic transmission, Airliner Reclining Seats available. *Trademark American Motors Only Rambler Gives You The Best of Both . ..

Big car room Small car economy Uc and comfort c and handling ease Your Rambler Dollar is a Bigger Dollar!

See The New Standard Of Basic Excellence AT YOUR NEARBY RAMBLER DEALER Members ofR ochester Automobile Dealers Association, Inc. and Rochester Automobile Shows, Inc

Company Address City

W. G. Herpich Ailing & Miles, Inc. 1301 Ridge Rd. E. Rochester 21, N.Y. C. E. Archer Archer Motor Co., Inc. 350 Monroe Ave. Rochester 7, N.Y . B. Clarke Buckman Bonenblust & Buckman, Inc. 340 Lake Ave. Rochester 6, N.Y.

H. M. Brown H. M. Brown Chevrolet Co·rp. 769 Main St. W. Rochester 1 1 1 N.Y. Harry K. Zwitzer Best Mo·tors 1 451 Lyell Ave. Rochester 6, N.Y. Maynard Hallman Central Chevrolet Co., Inc. 200 East Ave. Rochester 4, N.Y. Winston Churchill Churchill Motors, Inc. 1 10 Mt. Hope Ave. Rochester 20, N.Y. William E. Cooke Bill Cooke, Inc. 270 Lake Ave. Rochester 6, N.Y. J. R. Mittlesteadt Cool Che·vrolet Corp. 360 Culver Rd . Rochester 7, N.Y. Wm. R. Corey Co·rey Motors, Inc. 2175 Blvd . W. Webster, N.Y. John G. Dorschel Dorschel Buick, Inc. 68 Genesee St. Rochester 11, N.Y. G. D. Doyle Geo. B. Doyle, Inc. 373 Goodman St. S. Rochester 7, N.Y. Ernest R. DiGiovanni Ea.st Ave. Ply.-Val., Inc. 336 East Ave. Rochester 4, N.Y . Fred F. Allen F-A Mo·tors, Inc. 1 60 Mt. Hope Ave. Rochester 20, N.Y. Richard Feol Feol Nash, Inc. 775 Culver Rd . Rochester 9, N.Y. H. H. Henry Fincher Motors, Inc. 12 Union St. S. Rochester 7, N.Y. A. C. Frear Frear Chevrolet, Inc. 1110 Stone Rd. Rochester 16, N.Y. J. H. Heinrich Heinrich Motors, Inc. 214 Lake Ave. Rochester 6, N.Y. E. J. Horton E. J. Horton, Inc. 625 Culver Rd. Rochester 9, N.Y. F. A. Jones F. A. Jones, Inc. 685 Main St. W . Rochester 11, N.Y . J. Judge Judge Motor Corp. 81 Lake Ave. Rochester 6, N.Y. Jack l. Kessler Kessler Rambler, Inc. 67 Ridge Rd. W. Rochester 13, N.Y. Flo·rian J. Kilburne F. J. Kilburne, Inc. 475 Lyell Ave. Rochester 6, N.Y. Harold Koerner Koerner Motors, Inc. 1 177 Fairport Rd . Fairport, N.Y. Edw. J. Miller Miller Ford, Inc. 1 875 Ridge Rd . E. Rochester 9, N.Y. Paul R. Meacham Meacham Sales & Service, lnc.3 1 State St. Pittsford, N.Y. S.tephe·n Campagno Monroe Auto Sales 55 Monroe Ave. Rochester 7, N.Y. James K. Palmer Palmer Motor Co. 1 850 Dewey Ave. Rochester 15, N.Y. P. J. Lanzatella Philanz Oldsmobile, Inc. 149 Ridge Rd . E. Rochester 13, N.Y . A. M. Piehler Piehler Pontiac Corp. 1 560 Lake Ave. Rochester 211 N.Y. A. Ralph Ralph Pontiac, Inc. 626 Main St. W . Rochester 1 1 N.Y. K. T. Ralph Ken Ralph Ford, Inc. 1 270 Fairport Rd. Fairport, N.Y. Harry J. Ridley Ridley Fo·rd, Inc. 168 W. Main St. Webster, N.Y . A. Gambacurta Seneca Mo·tors, Inc. 400 Lake Ave. Rochester 6, N.Y. Robert C. Siebert Siebert Motors, Inc. 61 5 South Ave. Rochester 20, N.Y. Don Starkweather Don Starkweather 19 Main St. Scottsville·, N.Y. Chevrolet, Inc. Edw. T. Meagher Valley Cadillac Corp. 333 East Ave. Rochester 4, N.Y. Norman H. Webb, Jr. Webb Motors 1235 University Ave. Rochester 7, N.Y. Howard B. Weller Welle·r Motors, Inc. Thomas Ave. & Stutson St. Rochester 17, N.Y. Lou Holtz Lou Holtz Buick, Inc. 30 N. Union St. Rochester 7, N.Y. James F. Volpe Volpe Motors, Inc. 727 Main St. E. Rochester 5, N.Y. What to look for in an imported car Imported economy cars have a lot in common, but they are by no means alike. Make sure you choose one with 4- speed drive, so you'll get the pep you've paid for. Choose a front-engine car rather than a rear-heavy one, so you'll get the road-worthiness you've paid for. But to get a bit more than you've paid for, choose SIMCA. Hot performance, top economy, Paris styling. Big trunk, wide seats ... in fact, room for everything but improvement.

IMPORTED FROM PARIS BY CHRYSLER SIMCA WORLD'S MOST LUXURIOUS A E. J. Horton, Inc. - 625 Culver Road More than 12,500 passenger cars are being used 1t is estimated that there will be 100 million for driving instruction in U.S. schools. Of the total, motor vehicles in the U.S. by 1970, and that they will nearly 8,000 have been loaned to the schools by travel one trillion vehicle miles in that year. By 1990, automobile dealers, with financial aid from the manu- automotive travel is expected to reach 1.7 trillion facturers. vehicle miles. * * * * * * Automotive retail sales in 1959 totaled $58 bil- Approximately half a million Americans are em- lion. Included in this total were $39 billion of sales ployed by state and local governments on highway by motor vehicle and other automotive dealers, $2.5 construction and maintenance. billion by tire, battery and accessory stores, and $16 billion by gasoline service stations. * * * Motor vehicle imports into the U.S. for the first * * * nine months of 1959 included 499,000 passenger cars According to a recent survey, 76:fo of cars now and 16,500 trucks and buses. The greatest number of in use have radios, 51 % have , passenger cars came from the United Kingdom, with l6% have power steering and power brakes, 4% West Germany and France second and third respec- have air conditioning. tively. West Germany accounted for 83 percent of total and bus imports. The United Kingdom * * * was the next highest exporter of commercial vehicles World registrations of motor vehicles exceed to the U.S. Only a small number of trucks and buses 112,000,000. Included in this total are 86,000,000 were imported from other countries. passenger cars and 26,000,000 trucks and buses. Comparing the Compact Cars: The Top 10 Imports

VOLKS· RENAULT FORD OPEL SIMCA FIAT HILLMAN VAUXHALL VOLVO MAKE WAG EN DAUPHINE ANGLIA REKORD ELYSEE 600 MINX TRIUMPH VICTOR PV544

PRICE $1,565• $1,645• $1,583 $1,988• $1,898' $1,398• $1,735 $1,699 $1,813• $2,342• MODEL (se dan) 2 door 4 door 2 door 2 door 4 door 2 door 4 door 4 door 4 door 2 door (in.) 94.5 89.0 90.5 100.0 96.3 78.8 96.0 84.0 98.0 102.5 OVERALL LENGTH (in.) 160.2 155.0 153.5 174.5 165.6 130.5 162.0 144.0 167.7 177.0 WIDTH (in.) 60.6 60 .0 57.3 63.6 61.9 54.3 60.8 60.0 63.5 62.5 CURB WEIGHT (lb.) 1,600 1,397 1,625 2,006 2,053 1,350 2,187 1,525 2,200 2,140 TYPE (all OHV 4-cyl.) opposed in-line in-line in-line in-line in-line in-line in-line in-line in -li ne E LOCATION rear rear front front f ront rear front front front front N 97.0 DISPLACEMENT (cu. in.) 72.7 51.5 61.0 90.8 78.7 38.6 91.2 57.8 92.0 - G HORSEPOWER @ R.P.M. 36@3,700 32@4,200 41@5,000 57@4,400 48@4,800 24.5@4,600 56.5@4,600 40@5,000 55@4,200 85@5,500 I WEIGHT PER HP . (lb.) 44.5 43.6 39.6 35.1 42.7 55.1 38.8 38.2 40.0 25.2 N TORQUE (lb.-ft. @ r.p.m.) 48@2,000 44@2,100 56@2,700 84@2,400 65@2,800 27@2,750 83@2,000 50@2,700 85@2,400 87@3,500 COMPRESSION RATIO (to 1) 6.6 8.0 8.9 7.8 6.8 7.5 8.5 8.0 7.8 8.2 TIRE SIZE 5.60x15 5.00x15 5.20x13 5.90x13 5.60x14 5.20x12 5.60x15 5.20x13 5.60x13 5.90 x15 TURNING-CIRCLE DIAMETER (ft.) 36.0 30.0 32.0 35 .1 35.2 28.5 36.0 32.0 34.0 35.5 WT. PER . SQ. IN . OF BRAKE AREA (lb.) 14.9 17.0 21.2 18.4 15.1 20.0 23.8 22.4 23.9 13.6

D SHOULDER Front b b b 49.2 47.2 b 52.5 b 46.8 b I ROOM (in.) Rear 50.8 46.8 43.8 49.2 46.1 44.0 50.0 44.0 47.3 48.7 M Front 37.5 35.0 38.1 36.0 34.2 36.2 37.8 38.0 35.5 39.0 E HEAD ROOM (in.) N Rear 34.8 35.5 37.0 34.8 34.0 33.6 36.8 35.0 35.8 34.0 s HIP Front b b b 52.8 50.8 b 47.0 b 51.6 b I ROOM (in.) Rear 52.0 50.0 43.0 53.1 49.8 48.0 45.5 39.0 52.0 51.2 O N LEG Front 44.5 43.0 46.0 43.4 40.0 35.4 35.5 41.5 43.0 42.0 s ROOM (in.) Rear 38.0 37.5 40.4 39.4 38.6 35.8 43.8 37.0 39.7 41.0 ACCELERATION (sec.) 0-50 m.p.h. 18.9 19.3 n.a. 15. 8 13.9 39.4 n.a . 19.1 19.4 10 .0 TOP SPEED (m.p.h.) 70 72 70 78 76 60 80 75 75 95 GAS MILEAGE (m.p.g.) 35 35 30 25 30 35 25 35 30 25 Notes: Pnces mclude delivery at East Coast port and federal exc1se tax but no other shippmg charges or taxes; n.a., information not available; •Price includes heater; bTwin seats. *Reprinted with permission from Popular Science Monthly, January, 1960 20 General Motors G I HEADLIGHT C O NTRO L makes safety easy after dark!

Here's a power headlight control that remembers Ask your GM dealer for a Guide-Matic demonstra- when you could forget . . . that adds an expert's tion ... either on the road or right on the showroom touch to your night-time driving skills! floor. Really, you'll be surprised at how little it costs Safer for passing on-coming cars, Guide-Matic's to have the safety and convenience of Guide-Matic. always ready with the right light for every driving situation. In suburbs, your lights are switched up AVAILABLE ON THE 1960 CHEVROLET BUICK or down as you need them. On hills, Guide-Matic PONTIAC OLDSMOBILE AND CADILLAC CARS acts at just the right instant. And, while you're turn- ing, Guide-Matic checks available light, automati- cally selects the proper beam. All this without your GUIDE-MATIC touching the foot dimmer switch. POWER HEADLIGHT CONTROL

DEVELOPED BY GUIDE LAMP DIVISION , G E N E RAL MOTOR S COR P ORATION , ANDERSON, INDIANA Automotive America

A wire screen "windshield" was offered by a New rubber because of the tire troubles automotive pi- Jersey concern in 1910. While the device in no way oneers experienced-the average tire life was a little detracted from the fresh air feel of open car-driving, over 1,000 miles. it was advertised as allowing a motorist to drive with- out goggles and "avoid annoyance from insects." Before the windshield wiper came into common use, motorists were advised to apply a mixture of ker- The 1910 motorist traveling from New York to osene oil and glycerine on windshields to keep the , had to buy license plates in three states - glass clear of rain, snow or ice. Pennsylvania, Maryland and New Jersey-just to pass through. Green cars were favored by the majority of motor- ists fifty years ago according to a 1910 survey. Blue Of the 10,000 automobiles ·in Iowa 50 years ago, and "wine" followed closely. Red, brown, gray and half belonged to farmers, prompting an automotive had a few adherents. In a miscellaneous cate- journal of the day to say: "This explains why there gory, the survey listed purple, carmine, yellow and is not so much hostility to the motor vehicle out there white as "odd exceptions." as there was a few years ago." The "ready-to-put-up" garage is nothing new. An automotive writer of 1910 gazed into his crys- Lumber yards in 1910 offered do-it-yourself models tal ball and predicted that by 1960 the pavement of for $234, plus extra cost options such as work benches roads and streets would be made of something like and lockers. artificial rubber, and motor cars would have iron tires. The writer thought iron tires would be better than (Continued on Next Page)

MERCURY FOR 1960 NOW PRICED WITHIN $36 OF FORDS, CHEVROLETS AND PLYMOUTHS

COMPARE PRICES AT THE AUTO SHOW OR AT YOUR DEALER'S

22 It was a great motoring achievement 50 years ago when two drivers touched nine states in one day. The trip's route passed through parts of Maryland, Dela- ware, Pennsylvania, New Jersey, New York, Con- necticut, , Vermont and New Hampshire.

An automobile journal of 1910 advised tourists EAST ROCHESTER making a "typical" journey from Chicago to Denver "Monroe County's Oldest Chevrolet Dealer" to make adequate preparation and take the following Sales Department Open equipment: "extra cans of oil, plenty of rope, a block Evenings 'til 9 P.M.- Sat. 'til 5· P.M. and tackle; a small electric light to read the guide books at night, a supply of inner tubes, a coil of cop- per wire "that is so necessary on every run," a bottle of kerosene to remove carbon from the cylinders, a varied supply of bolts, a collapsible canvas pail for Telephone LOcust 2-7264 carrying radiator water if a bucket should break, several spark plugs, a tool kit, a small soldering iron ROCHESTER for leaks in the radiator, a pump or air bottle, and a MAGNETO & SERVICE can of grease." AUTOMOTIVE ELECTRICAL REPAIRS AND PARTS

Thirty-six new motor car companies were formed CA'RL MATZKY in Detroit during the first eight months of 1910. OLLIE MATZKY 265 HAYWARD AVENUE HAROLD MATZKY ROCHESTER 9, NEW YORK

A public demonstration on the comparative eco- nomic advantage of the motor car over the horse and buggy was staged in New York 50 years ago. At the end of the first day's five-hour trial, the car had trav- eled twice as far as the horse and buggy at half the cost.

Distributors of Nationally Advertised Products

Buick Model "10" Exide Batteries and Chargers $900 With Lamps 4-Cylinder Champion Spark Plugs 18-Horse Powe r Shaft Drive Dunlop Domestic and Imported Tires Tungsol Flashers and Lamps Purolator Oil Filters

Buick Zerone and Zerex Model "S" $1750 With Lamps Wolfs Head Oil 4-Cylinder 24-Horse Power Shaft Drive Hahn Tire & Accessory Co. Inc. 418 ST. PAUL ST. LOcust 2 - 3440 Reproduction of part of an advertisement appearing in the program of Rochester's First Auto Show ... 1908. 23 Valiant Put Valiant against any car you've a mind to - the big ones, the bug ones, the kid brother ones. See if you can match the wallop and miserly thrift of Valia·nt's inclined engine ; the family-of-six people room; the vacation-sized tru·nk room; the battery-saving alternator electrical system ; the rust-proofed, rattle-proofed, fully unitized body ; the smooth -as-a-millpond ride of Torsion -Aire. Go ahead. Match it if you can . After you've tried, see your Valiant dealer. When you visit the Auto Show, you will meet an He 's got the real thing. unusual low-price car that is new not in frills but in fundamentals. It is built a new solid way to give you solid satisfaction. This construction is known as Dura-Quiet Unibody. The result is a car that is, we believe, as trouble-free as a car can be. When you spend two minutes with this car on the road, you will discover easier entry, more sitting room.

SOLID PLYMOUTH 1960 East Ave. Plymouth Valiant Inc. HAmilton 6-8427 336 EAST AV E. HAmilton 6-3580 Rochester's Newest Plymouth .. Valiant Dealer Successor to Simmons Motors

Webb Motors- Quality- Sports Cars 1235 UNIVERSITY AVE. NEAR CULVER RD. GR. 3 - 3258

17 models, highest quality, priced as low as ... Up to 50 miles per $1173 gallon, low upkeep and depreciation.

ALFA ROMEO LANCIA Roadsters and . No finer Many custom body stylings. sports cars available. A real Finest European craftsmanship. driving thrill. Prices start at $2962.

24 THE FOR COMPLETE FINANCING G. A. TRAHAN CO., INC. AND 274- 280 CENTRAL AVENUE INSURANCE SERVICE COHOES, N.Y. CEdar 7- 1601 * DECORATORS ASSOCIATES DISCOUNT CORPORATION OF THE ANNUAL 400 Cutler Building 42 East Avenue Rochester, N.Y. Phone: HAmilton 6-9150 ROCHESTER AUTO SHOW

Volkswagen Sales & Service James Johnston Agency FOR THE THRILL OF YOUR LIFE - COME IN AN'D MEET 'JIHE INSURANCE VOLKSWAGEN

1020 SIBLEY TOWER BUILDING F. A. M~OTORS

HA. 6-9930 160 MT. HOPE AVE. BAker 5-2190

VEHICLES BY WILLYS MOTORS . . .

WORLD'S LARG1EST MANUFACTURER OF 4 WHEEL DRIVE VEHICLES

SNOW PLOWS SNOW BLOWERS

CONTRACTORS SPECIAL POWER EQUIPMENT

BEST MOTORS ALLING & MILES, Inc. 1451 LYELL AVE. 1301 RIDGE RD. E. HARRY K. ZWITZER, OWNER NEAR PORTLAND AVE .

Glenwood 3- 6711 4-WHEEL DRIVE HOpkins 7 - 7260

25 This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" The best for you in imports - Dec., 1959 issue. BORGWAR'D Comparing the 60's TRIUMPH T-BiRD HAWK CORVETTE VOLVO Wheelbase 113 120 102

F 60 57.3 57 BEST MOTORS Tread R 57 56.5 59 1451 Lyell Ave. Glenwood 3-6711 Length 205.3 204 177.2 Width 77 71.3 72.8 Height 52.5 55.5 51 .6

F 35.6 34.8 33.0 Overhang R 56.8 48.7 42.4 FOR CONVERTIBLE TOPS REAR WINDOWS INSTALLED Ground 6.2 6.6 5.9 Clearance ZIPPERS REPAIRED & REPLACED ------Turning 40.3 41 37 FOR AUTO SEAT COVERS Circle (fl.) ---- COMPLETE INTERIOR TRIM SERVICE OA Steering 25 27.5 21 Door Panels Arm Rests Headliners Carpets Ratio (Manual ) Guaranteed Workmanship- Expert Installations 4.1 4.5 3.7 Turns (lk-to-lk) --- - FREE ESTIMATES - FREE INSTALLATIONS Tire Size 8.00 X 14 6.70 X 15 6.70 X 15 EARL W. ELLIOTT Curb Wt. (lbs.) 3971 3366 2985 Eft. Brake 160 S. UNION ST. BAker 5 - 8625 Lining (sq, in. ) 225.5 172.8 157

Head F 38.0 35.5 34.5 Room R 37.7 34.5 34

Shoulder F 56.2 55.5 49.4 Room R 54.1 53 - Hip F 60 59 59.6 ART CO Room R 48.7 58 ---- COVERALL Leg F 44.6 44 45.1 Room R 38.1 36 - $ERVICE Seat F 11 12.6 7.3 Height R 13.1 ' 12.3 - Trunk (cu. ft.) 20.5 17.3 4.47

ROCHESTER'S Adv. HP 300 210 230

Torque 395 300 300 ONLY Bore & Stroke 4 X 3.5 3.56 X 3.6 3.8.75 X 3 Displacement 352 289 283

Industrial Uniform Comp. Ratio 9.6 8.8 9.5 Rental Service Fuel Tank (gals.) 20 18 16.4 Man. 3.70 3.31 3.70 Axle Ratios Auto. 3.10 3.07 3.55 Locally Owned OD 3.70 3.54 - Dimensions in inches unless otherwise specified. 100% Locally Operated Engine data are for standard engines. In most cases, higher horsepower, power train options involving various combinations of 2- and 4·barrel carbs, and lower· or higher 'axle ratios, are also 395-409 ST. PAUL ST. available. LOcust 2-7165

26 This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue. FLOWER CITY GLASS CO.

Comparing the 60's "Auto Glass Specialists" OLDS MERC DESOTO BUI CK --- Wheelbase 123 126 122 123 124- 126 MONROE AVE. ------Tread F 61 60 61 62. 4 at the loop R 61 60 59.7 60 --- Length 217.6 219.2 215.4 218 --- BAker 5 - 9290 Width 80.6 81 .5 79.4 80 ------Height 56 55.7 55 57. --- - - Overhang F 35.3 35.3 34.7 35. 2 R 59.3 57.8 60.3 59. 7 ----- Ground Clearance 6.2 5.7 6 ------__ ATLANTIC Turning Circle (ft.) 43 43.9 46.8 44 REFINING ------OA Steering Ratio (Manual\ 33.2-1 29.1 20.4 29.3 COMPANY --- Turns (lk-to-lk) 6 5 5.45 5 1840 LYELL AVE. ------Tire Size ... . 8.50 X 14 8.00 X 14 8.00 X 14 7.60 X 15 ROCHESTER 6, N. Y. ------Curb Wt. (lbs.) 4274 4239 NA NA ------Glenwood Eft. Brake Lining (sq. in. ) 156.8 205 NA 160. 3-1620 ------Head F 34.7 33. 2 34.6 34. 7 Room R 33.9 32.9 34.5 33. 9 ------Shoulder F 60.6 60.5 NA 60.6 Room R 59.0 60.8 NA 59. 0 ------Hip F 65.4 62.5 63.0 65. 4 Room R 65.2 62.8 62.4 65. 1 ------Leg F 45.0 46. 2 45.7 44. 0 Room R 42.2 45.3 44.1 42. 0 ------since 1924 Seat F 10.2 10.4 12.3 11. 0 Height R 13.7 12.4 12.8 13. 5 ------Trunk rcu. ft.) 18.3 31.5 29.7 NA ! ---- - 240 205 295 235 Adv. HP 260 280 305 250 -- 310 ------Advertising and ' Publicity : 375 328 390 375 Torque 390 405 410 384 460 for the Rochester ------4 X 3.68 3.8 X 3.44 4.1 X 3.38 4.12 X 3.4 Bore & Stroke 4.1 X 3.68 4.3 X 3.3 4.2 X 3.38 4.18 X 3.6 AUTO SHOW -- 4.3 X 3.7 ---- - has been created by 371 312 361 364 Displacement NA 383 383 401 -- 430 -- HART-CONWAY ------COMPANY INCORPORATED 8.7 8.9 10.0 B. 5 Compression 9.5 8.5 10.1 10. 25 Complete Advertising Service Ratio -- 10.0 ------Triangle Building, Rochester 4, N.Y. Fuel Tank (gals. ) 20 NA 23 20 ------l Axle Man. 3.42 3.56 9 Ratios Auto. 2.87 3.10 3.31 3. 07 Body data furnished generally applies to small- est, lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. Engine data are lor standard engines. In most cases, higher horsepower, power train options involving various combinations of 2- and 4-barrel carbs, and higher or lower axle ratios, are also available. 27 This ch'art reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue.

Comparing the 60's CORVA IR FALCON VALIANT LARK AMERICAN RAMBLER - - -- Wheelbase 108 109.5 106.5 108.5 100 108

F 54 55 56 57.3 54.6 57.3 Tread R 54 54.5 55.5 56.5 55 57.8 - - - Length 180 181.1 184 175 178.3 189.5 - --- Width 66.9 70 70.4 71.3 73 72.2 --- DAVIS-HOWLAND OIL CORPORATION Height 51.3 54.5 53.3 57.5 57.3 57.3 ------F 30.3 29.4 29.5 26.4 31.4 32.1 Overhang R 41 .7 42.2 48. 0 39.8 46.9 49.4 ------Ground Clearance 6 5.9 5.4 7.3 7.0 6.7 ------Turning Circle (ft.) 39 37.7 37.1 37.6 36 37.3 --- - OA Steering FARSIGHTED Ratio (Manual) 23.5 27 20.1 25 22 23.1 ------Turns (lk-to-lk) 5 4.64 4.45 5 3.9 4.7 ------with a local Tire Size 6.50 X 13 6.00 X 13 6.50 X 13 5.90 X 15 5.90 X 15 6.40x15 ------touch ... Curb Wt. (lbs.) 2415 2396 2750 2605 2589 3068 ------Eff. Brake Lini ng (sq. in. ) 120.8 114.3 129.1 146.4 139.5 153.8 BEACHNER ADVERTISING AGENCY --- Head F 38.7 33.9 33.6 36.0 35.3 35 57 SOUTH AVEN UE ROCHESTER 4, N.Y. Room R 38.0 32.8 33.4 35.0 34 34 ------HA. 6-4593 Shoulder F 54.0 55.6 54.6 55.5 51 .5 57.7 Room R 53.6 55.4 54.1 54.5 49.8 57.6 ------Hip F 57.8 57.1 57.0 59.5 58 59 .8 Room R 57.6 57.0 . 56.9 59.0 45.3 60.1

Leg F 42.8 43.3 44.1 44.0 44 43 Room R 36.5 39.4 38.9 39.0 37.5 40 ------Seat F 9.4 11.4 11.4 12.0 8.9 10.2 Height R 10.4 14.2 14.6 11.0 11 .9 14.2 ------Trunk (cu . ft. ) 13.8 23 24.9 18.6 8.2 13.5 Means A ------6C 80 90 NA 90 90 127 Adv. HP V8 None None None 180 None 200 ------6C 125 138 NA 145 150 180 Bette~r Buy Torque V8 None None None 260 None 245 ------On The 1960 Oldsmobile Bore & 6C 3.38 X 2.6 3.5 X 2.5 3.4 X 3.12 3.0 X 4.0 3.1 X 4.25 3.1 X 4.25 Stroke V8 None None None 3.56 X 3.2 None 3.5 X 3.25 ------Displace- 6C 140 144.3 170 169.6 195.6 195.6 GET A B & B DEAL men! VB None None None 259.2 None 250 ---- & Com pres- 6C B B.7 8.6 B.3 B 8.7 AT B B OLDS! sion Ratio VB None None None 8.8 No ne 8.7 ------Rochester's Leading Oldsmobile Dealer! Fuel Tank (Igals. ) 11 14 13 18 22 22 ------SALES SERVICE SINCE 1917 Ax le Man. 3.55 3.10 3.35 3. 73 . 3.31 3. 78 Ratios Auto. 3.55 3.10 NA 3. 73 3.31 3.31 OD None None 3.35 4.10 3.78 4.11

Body data generally applies to 4-door sedan. All dimensions in inches unless otherwise specified. Engine data are for standard engines. In s ome cases, other horsepower options and diffe·rent axle ratios may also be available.

Some 20 million people visit the United States' 23 national parks by auto each year. Since 1946, the Open Eves. 340 LAKE AVE. 'til 9 GL 3 0833 number of motor tourists visiting the parks annually has increased more than l36%. 28 This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Dec., 1959 issue. ENGLISH FORD Comparing the 60's Complete line on display at CHEV- PLY M- DODGE ROLET FORD OUTH DART English Ford line Dealer ------Wheelbase 11 9 11 9 11B 11B See The NEW ANGLIA - -- F 60.3 61 60.9 61.5 Tread R 59.3 60 59.6 60.1 --- F. J. KILBURNE, Inc. length 210.8 213.7 209. 4 208.6 --- 475 l YELL AVENUE Width 80.8 81.3 7B.6 78 ------Height 56 56.B 54.6 54.B Rochester 6, N.Y. Glenwood 3-4080 ------F 32.6 34. 0 33.2 33.5 Overhang R 59.2 60.7 5B.2 57.1 ------Ground Clearance 6 5.5 5 5.2 --- CHANGE THE TIRES f,ROM Turning Circle (ft.) 40.8 40.5 NA 45.2 YOUR NEW CAR TO ------CA Steering Ratio (Manual) 2B 27 20.4 20.4 GOOD-YEAR ------Turns (lk-to-lk) 5.8 5 5. 45 5.45 Double Captive Air Tire Size 7.50 X 14 7.50 X 14 7.50 X 14 7.50 X 14 WE WILL ALLOW FULL LIST ------Curb Wt. (lbs.) 3710 3B65 NA NA PRICE ON YOU R OLD TIRES ------Eft. Brake Li ni ng (sq. in .) 1B5.6 19B.8 NA 184 Lake Tire Service Head F 36.1 34 34.8 34.6 694 LAKE AVE. Room R 34.3 33. 9 34.2 34.5 Glenwood 3-1745 Shoulder F 60.5 59.5 NA 60.4 Room R 59.0 61 .0 NA 59.6 Open Tues. & Thurs. 'Til 9 P.M.

Hip F 65.3 62.2 63.0 63.0 Room R 65.4 63.6 62.4 62.4 ------Leg F 44.5 43.3 45.5 46.3 Room . R 42.5 41. 6 42.6 43.5 .--- Seat F 10.0 10.6 12.2 12.0 Height R 13.5 13.2 12.9 13.3 --- WEBACO OIL COMPANY Trunk (cu; ft.) 30.0 35.7 29.4 29.4 --- INCORPORATED 6C 135 145 145 145 Adv. HP V8 170 1B5 230 230 V8 250 235 305 31 0 ------Distributor of 6C 217 206 215 215 Torque V8 275 292 340 340 V8 355 350 435 435 ------Bore & 6C 3. 56 X 3.9 3.62 X 3.6 3.4 X 4.12 3.4 X 4.12 Stroke V8 3.B7 X 3.0 3.75 X 3.3 3.9 X 3.31 3.9 X 3.31 V8 4.1 X 3.25 4. 0 X 3.5 4.1 X 3.38 4.1 X 3.38 CITIES SERVICE

Displace- 6C 235 223 225 225 men! V8 283 292 318 318 V8 34B 352 361 361 Compres- 6C 8.25 8.4 B.5 8.5 HEATING sian V8 B.5 B.B 9 9 OILS Ratio V8 9.5 B.9 10 10 --- and Fuel Tarik (gals.) 20 21 20 20 ---- Axlet Man. 3.55 3.56 3.54 3. 54 OTHER PETROLEUM Ratios Auto. 3.36 3.56 3.31 3. .3 1 OD 3.7 3.89 - - Body data furnished generally applies to s mall- PRODUCTS est, lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. Engine data are for standard engines . In most cases, higher hp, power train options involving various combinations of 2- and 4-barrel carbs, and higher or lower axle ratios, are a lso available. BUtler 8-2121 (l) Axle ratios given here are for 6-cylinder or WEBSTER 255 Fords and Chevrolets. Ford VB ratios are 3.36 .(man.), 3.08 (auto.), and 3.7 (OD). Chevrolet V8's with automatic have 3.08 ratio .. 29 This chart reproduced with the permission of SCIENCE: and MECHANICS "The Magazine That Shows You How" H & H PAINT & LACQUER CO. Dec., 1959 issue. William H. Hathaway Comparing the 60's Distributor of AM BAS- ACME & RINSHED-MASON PO NT lAC DODGE SADOR 122 122 117 AUTOMOTIVE FINISHES Wheelbase ---120 F 61 64 61 .5 57.7 Tread R 60 64 61 59.1 LACQUER AND ENAMELS ---- length 216.4 21 3.7 212.6 198.5 64 Spencer St. GLenwood 3-6878 Width B1.5 80.7 78 72.1

54.9 56.8 Height 55 - 56.6 F 35.1 35 .2 33.5 32.1 Overhang R 60.9 56 .6 57.1 49.4 ------For The LATEST . . . Pay The Least! Ground Clearance 5.5 5.8 5.2 6.3

Phone : Glenwood 3- 1130 Turning Circle (ft.) 43.4 4 2.7 46.6 39.7

OA Steering Ratio (Manual) 31.8 29.1 30.1 25.6 LAKE AVE. AUTO PARTS ------Turns (lk-to·lk) 5 5.5 5.4 4.7 Specializing in Late Model Used Parts - Tire Size 7.50 X 14 8.00 X 14 8.00 X 14 8.00 X 14

"ON AUTOMOBILE Row" Curb Wt. (l bs. ) 391B NA NA 3534 ---- Eff. Brake 788 Lake Ave . Rochester 13, N.Y. lining (sq. in. ) 19B.1 17 3.1 NA 167.5 Head F 34.0 34.8 34.6 35 Room R 33.9 33.9 34.5 34 ---- SERVICE FOR THE WHOLESALE TRADE Shoulder F 59.5 0.6 60.4 57.7 Room R 61.0 59 .0 59.6 57.6

We Serve Hip F 62.2 65 .4 63.0 59.B Room R 63.2 65 .4 62.4 60.1 The Rochester Auto Dealers ---- leg F 45.5 45.3 46.3 43 Room R 43.3 4 1.9 44.1 40 with a Complete Line of - - - Seat F 10.6 9.8 12. 0 10.2 Height R 13.2 13 .8 13.3 14.2 AUTOMOTiVE PARTS ------Trunk (cu. ft. ) 32. 7 NA 29.7 13.5 SUPPLIES AND EQUIPMENT - (6C) 145 215 (VB \ 295 (V8) 250 (V8) Adv. HP (V8) 1B5 281 (V8) 325 (V8) (V8) 300 Gordon Motor Parts, Inc. ---- (6C ) 206 390 (VB ) 390 (V8) 340 1VB ) 30 JOSEPH AVE. Torque (VB ) 292 407 (V8) 425 (V8) (V8 ) 3B1 GENEVA WARSAW JAMESTOWN - Bore & 3.62 X 3.6 4.06 x3.74.1x3.3B 4x3.25 Stroke 3.75 X 3.3 4.06 X 3.7 4.2 X 3.3B 4 X 3.5

(6C) 223 3B9 (V8) 361 (V8) 250 (V8) McCREARY TIRES Displacement (V8) 292 389 (V8) 3B3 (V8) BATTERIES (V8) 352

Compressio n (6C) B.4 B.6 (VB ) 10 (V8) B.7 (VB J Ratio (VB) 8.8 8.6 (VB) 10 (VB \ -(V8-) --9.8 Fuel Tank (Igals. ) 20 23 20 22

RECAPPING AND VULCAN IZING Axle Man. 3.56 3.23 3.54 3.54 Ratios Auto. 3.1 0 2.69 3.31 2.B7 OD None None None 3.54 2100 MAIN STREET EAST Body data furnished qenerally applies to small· est, lower-cost 4-door sedan in each line. All HUbbard 2-3948 dimensions in inches unless otherwise specified. Enqine data are for standard enqines. In most eases, - hiqher hot'sepower, power train options JACK AALST ROCHESTER 9, N. Y. involvinq various combinations of 2- and 4-barrel carbs, and hiqher or lower axle ratios, are also available. 30 This chart reproduced with the permission of SCIENCE and MECHANICS "The Magazine That Shows You How" Serving The NEW Car Dealers Dec., 1959 issue. For Over A Quarter Of A Century Compa.ring the 60's

CHRYS- I IMPE- CADIL- WOLTING'S LER RIAL LAC LINCOLN RADIATOR REPAIRS Wheelbase _122 129 130 131 FRONT WHEEL ALIGNMENT F 61 61.8 61 61 WHEEL STRAIGHTENING Tread R 59.7 62.2 61 61 FRAME STRAIGHTENING Length ·-- - 215.4 HAmilton 6-0430 Width 79.4 80.1 79.9 80.3 7 PITKIN ST. (opposite 265 East Ave.) Height 54.9 56.7 56.2 56.7

Ov erhang R 56.9 57.6 60.5 61.4 Charles W. Schrader, Inc. ------Turning Circle (ft. ) 43.7 48.2 47 45 Automatic Transmission OA Steering Ratio (Manual) 30.16 19.4(p) 18.9 19.5 Specialists Turns (lk-~~~kl_l_-5.4~ __3.5(p) ____ 3.2 Tire Size _ _ _ 8.00 X 14_ 8.20 X 15 General Auto and Truck Curb Wt. (lbs. ) NA NA 4975 5216 Repairing Eft. Brake Lining (sq. in . ) NA NA 210.3 262 686 Clinton Ave. S. (20) BRowning 1-5179 Head F 34.6 34.5 34.7 38.5 Room R 34.5 33.8 33.4 37.1

Shoulder F 60.3 64 60.5 Room R 59.6 62 60.8

Hip F 63.0 61.0 65.4 62.5 Room R 62.4 60. 2 65.0 62.8 ------Leg F 46.2 46.3 45.8 46.2 Room R 44.1 42.9 45.3 43.0 STAN HIGH Seat F 11.9 11.7 10.6 Height R 12.8 12.4 10.6

Trunk (cu. ft. ) 29.7 31.8 16.4 29.2 Keep Happy With Adv. HP 305 350 325 315 ------The Happy Station

Torque 410 470 430 465

Bore & Stroke 4 X 3.75 4.18 X 3.7 4 X 3.875 4.3 X 3.7 W R V M Displacement 383 413 390 430 THE BRIGHT SPOT ! !

Compres- sion 10.1 10.1 10.5 10 Ratio MUSIC, NEWS AND SERVICE Fuel Tank (gals.) 23 23 21 25

Body data furnished generally applies to small- BOB est. lower-cost 4-door sedan in each line. All dimensions in inches unless otherwise specified. BOHRER Enqine data are for standard enqines. In most cases. higher horsepower, power train options involving various combinations of 2- and 4-barrel carbs, and higher or lower axle ratios, are als_o available. 31 Auto Supply & Parts. Inc.

* * * Page Automotive Machine Shop Alliance Glass Co...... 32 Atlantic Refining Co., Inc 27 All Foreign Car Batteries Carried In Stock Artco Coverall Service, Inc. 26 Associates Disco-unt Corp. 25 Auto Supply & Parts, Inc. 32 355 North Street HAmilton 6-1540 Beach ner Advertising Agency 28 Best Motors 26 Bonenblust & Buckman, Inc 28 Agency: Beachner Advertising Agency Browncroft Garage __ 32 Buick 4 Agency: McCann-Erickson, Inc Cadillac Back Cover KENDALL Agency: MacManus, John & Adams, Inc. Chevrolet 6 Motor Oils- Lubes Greases Agency: Campbeii-Ewald Company Chrysler 10 "BETTER - Right from the Start" Agency: Young & Rubicam, Inc. Davis-Howland Oil Corp 28 Agency: Beachner Advertising Agency GENESEE VALLEY Dodge 8 Agency: Grant Advertising, Inc. PETROLEUM CORPORATION East Ave. Ply. - Val ., Inc _ 24 Elliott, Earl W. 26 1152 Scottsville Road Rochester, N.Y. Europa Auto Sales 16 F. A. Motors, Inc 25 FAirview 8 - 5511 Ford .. 12 Agency: J . Walter Thompson, Inc. Flower City Glass Co. . 27 Genesee Valley Petroleum Corp. 32 Gordon Motor Parts, Inc ...... 30 Granger Radio & Te-levision Service 32 Guenther Auto Finishers, Inc _ 32 AAA Guide Lamp Division 21 Agency: D. B. Brother & Co. BROWNCROFT GARAGE H & H Paint & Lacquer Company 30 Hahn Tire & Accessory Company 23 BUtler 8 - 2277 Hart-Conway Co., Inc. 27 GENERAL REPAIRING Hoselton Chevrolet ___ _ 23 Imperial 2 AND Agency: Young & Rubicam, Inc. Towing Johnston, James, Agency, Inc. 25 Kilburne, Florian J. _ 29 24 HOUR SERVICE Lake Avenue Auto Parts _ 30 Lake Avenue Tire Service, Inc. 762 Atlantic Ave. Rochester 9, N.Y. 29 Mercury 22 Agency: Kenyon & Eckhardt, Inc Oldsmobile 14 Agency: D. P. Brother & Company Inside Front Cover Agency: MacManus, John & Adams, Inc. ALLIANCE GLASS CO. AUTO GLASS Rambler 17 510 CLINTON AVE. S. CAR DOOR PARTS Agency: Geyer, Morey, Madden & Ballard, Inc. BAker 5-6311 SAFETY GLASS Rochester Magneto & Starter Service 23 Schrader, Charles W., Inc . .. 31 Simca 19 GRANGER RADIO & TELEVISION SERVICE Agency: Richard N. Meltzer Adve rtising, Inc. Trahan, G . A. Co., Inc 25 850 MAIN ST. W. Honest Service BEverly 5-6260 For 35 Years Van Tire 30 Vauxhall _ _ Inside Back Cover Agency: MacManus , John & Adams, Inc. GUENTHER AUTO FINISHES, INC. Webaco Oil Company 29 Webb Motors _ 24 Auto Paints- Paint Supplies-- Fiberglass Products Willys- 25 1929 EAST MAIN ST. BUtler 8-8775 Woltings Collision Service 31 WRVM ______31 32 Vauxhall economy

makes this wagon a pleasure!

If a station wagon has become a necessity in your life ... don't hesitate because you think it's a luxury. Go Vauxhalling! English craftsmen designed the Vauxhall station wagon to the exact dimensions of family needs ... and family budgets. This compact wagon seats five, leaving 22 cubic feet of cargo space ... space which can he more than doubled by folding the rear seat. Four doors eliminate fuss. (And rear doors have free-wheeling safety-lock buttons for parents' peace of mind.) See this resourceful Vauxhall station wagon soon ... and see how much you'll gain and save by going Vauxhalling. VAUXHALL A Quality Product of England Since 1904

SOLD AND SERVICED BY PONTIAC DEALERS ALL ACROSS AMERICA We invite you to sit at the wheel of the elegant 1960

You are cordially invited to discover the new era of elegance presented this year by Cadillac. Spend an hour with us at the Cadillac display today. We'll be happy to make all the arrangements for you to drive the 1960 Cadillac of your choice at a time and place convenient to you.

VISIT YOUR LOCAL AUTHORIZED CADILLAC DEAL E R