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Network Profiles 2019 out of Home Advertising – Innovative

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Network Profiles 2019 out of Home Advertising – Innovative Summary Pocket Planner Network profiles 2019 Out of Home advertising – Innovative. Digital. Proven. Updated: 08/2018 Subject to change Network profiles analog Networks are packages of selected adverti- sing spaces. They guarantee a wide-reaching coverage from the city center to the conurbation or an exclusive advertising presence at selected locations. The benefits are: – optimal coverage of area or property – guaranteed performance values – selected top locations On the following pages you will find detailed network profiles in 25 categories. Abbreviations CC Contact class CPM Cost per 1,000 contacts GRP Gross Rating Points (advertising pressure) OTS Opportunities To See (contact average) 42 01 Cities F200 Big28 > National National product. Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200 Number of advertising media 895 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 2 366 475 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 72% Persons reached, 15+ 1 703 900 OTS per person 20 Total aggregate contacts 36 062 800 GRP 1 440 Reach, OTS and GRP disparities in cities. For details see profile 14. For network prices see page 112 ff. Range Schaffhausen Conurbation Frauenfeld City Baden-Brugg Basel Zürich Winterthur Aarau St. Gallen Uster Olten-Zofingen Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Bern Neuchâtel Chur Yverdon-les-Bains Fribourg Thun Lausanne Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 43 Network profiles analog 02 Cities F200 Big9 > National National product. Covers the 9 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200 Number of advertising media 548 Campaign duration 7, 14, 21 day Posting Monday–Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 1 700 691 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 69% Persons reached, 15+ 1 173 500 OTS per person 19 Total aggregate contacts 23 370 500 GRP 1 311 Reach, OTS and GRP disparities in cities. For details see profile 14. For network prices see page 112 ff. Conurbation City Basel Zürich Winterthur St. Gallen Biel/Bienne Luzern Bern Lausanne Genève 44 03 Rail Kiosk F200 CH > National National product. Covers 190 railway stations and 160 communities. Distance to newsstand max. 20 meters. Bookable only by language region. Format F200 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Alcohol, tobacco Language region Suisse romande Deutschschweiz Svizzera italiana Number of advertising media 22 203 5 Number of railway stations 18 167 5 Number of communities 18 139 3 Total daily frequency 290 000 2 070 000 47 000 Daily frequencies available for SBB and BLS stations only. For network prices see page 112 ff. Range Schaffhausen Kreuzlingen Conurbation Döttingen Weinfelden Frauenfeld Amriswil Basel Böttstein Romanshorn Stein AG Arbon Brugg Baden Rorschach Winterthur Wil SG Flawil St. Gallen Porrentruy Aarau Delémont Schönenwerd Lenzburg Olten Zürich Wohlen Oensingen Zofingen Wattwil Altstätten Solothurn Reinach AG Uznach Grenchen Langenthal Sursee Rapperswil-Jona Zug Biel/Bienne Lachen Buchs SG La Chaux-de-Fonds Kilchberg Einsiedeln Glarus Lyss Burgdorf Luzern Arth Schwyz Mels-Sargans Neuchâtel Bern Landquart Murten Stans Sarnen Payerne Chur Altdorf Yverdon-les-Bains Fribourg Davos Thun Interlaken Spiez Bulle Lausanne St. Moritz Vevey Montreux Aigle Brig Monthey Visp Genève Sion Sierre Locarno Bellinzona Martigny Lugano Zermatt Mendrisio Chiasso 45 Network profiles analog 04 Citystar F200L Big8 > National National product. Covers the 8 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels in central locations. In modern backlit displays, mostly free-standing. Format F200L Number of advertising media 440 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 1 396 225 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 71% Persons reached, 15+ 991 400 OTS per person 22 Total aggregate contacts 22 557 200 GRP 1 562 Reach, OTS and GRP disparities in cities. For details see profile 16. For network prices see page 112 ff. Conurbation City Basel Zürich Winterthur St. Gallen Biel/Bienne Luzern Bern Lausanne 46 Network profiles analog 05 Rail Citystar F200L CH > National National product. Covers 57 railway stations (see table) with a total daily frequency of 2 174 900 arriving and departing passengers (SBB stations). Free-standing backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Format F200L Number of advertising media 125 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Alcohol, tobacco Schaffhausen Conurbation Weinfelden Frauenfeld Romanshorn Basel SBB HB Baden Bülach Winterthur Liestal Flughafen Effretikon Aarau St. Gallen HB Zürich HB Stadelhofen Olten HB Uster Küsnacht Thalwil Solothurn Horgen Biel/Bienne HB Zug Neuchâtel Luzern HB Bern HB Gümligen Chur Fribourg Thun Lausanne Vevey Montreux Genève-Aéroport Genève-Cornavin Locarno Bellinzona Lugano 48 Station Number of panels Station Number of panels Station Number of panels Genève Cornavin 4 Bern 7 Dübendorf 1 Genève Aéroport 2 Aarau 2 Dietlikon 1 Lausanne 4 Baden 2 Effretikon 2 Ecublens-Village 2 Brugg 1 Horgen 2 Epalinges 1 Schaffhausen 2 Kloten 1 Morges 1 Wetzikon 1 Kloten Flughafen 3 Neuchâtel 4 Rüti 1 Meilen 1 Fribourg 3 Winterthur 5 Thalwil 1 Luzern 4 Zürich HB 5 Uster 2 Thun 2 Zürich HB S-Bahn 12 Regensdorf 1 Zug 4 Zürich Brunau 1 Wallisellen 2 Pfäffikon SZ 1 Zürich Enge 1 Romanshorn 1 St. Gallen 1 Zürich Oerlikon 4 Frauenfeld 2 Chur 2 Zürich Stadelhofen 3 Weinfelden 1 Basel 5 Zürich Stettbach 1 Bellinzona 2 Liestal 1 Zürich Tiefenbrunnen 1 Locarno 2 Olten 3 Zürich Wiedikon 1 Solothurn 2 Affoltern am Albis 1 Biel/Bienne 2 Bülach 1 Total 125 Daily frequencies available for SBB stations only. For network prices see page 112 ff. Range 49 Network profiles analog 06 Rail Rollingstar F200LR CH > National National product. Covers 12 SBB stations (see table) with a total daily frequency of 1 398 000 arriving and departing passengers. Free-standing automatically scrolling units with backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Max. 3 visuals per Rollingstar, synchronized scrolling. Format F200LR Number of advertising media 111 Campaign duration 7, 14, 21 days Posting Monday Product category exclusion Alcohol, tobacco Station Number of panels Station Number of panels Genève Cornavin 7 Winterthur 2 Lausanne 7 Zürich HB 19 Luzern 12 Zürich HB S-Bahn 18 St. Gallen 8 Zürich Stadelhofen 2 Basel 9 Zürich Oerlikon 6 Biel/Bienne 2 Bern 19 Total 111 For network prices see page 112 ff. Conurbation Core city Basel Winterthur St. Gallen Zürich Biel/Bienne Luzern Bern Lausanne Genève 50 07 Agglos F12 Big27 > National National product. Covers the 27 most important conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 918 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 4 351 904 Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 71% Persons reached, 15+ 2 986 100 OTS per person 13 Total aggregate contacts 42 522 100 GRP 923 Number of sites and performance data are indications. Reach, OTS and GRP disparities in cities. For details see profile 17. For network prices see page 112 ff. Range Schaffhausen Conurbation Frauenfeld Core city Basel Baden-Brugg Winterthur St. Gallen Aarau Zürich Olten-Zofingen Solothurn Biel/Bienne Zug La Chaux-de-Fonds Luzern Neuchâtel Bern Chur Yverdon-les-Bains Fribourg Thun Lausanne Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 51 Network profiles analog 08 Agglos F12 Big9 > National National product. Covers the 9 largest conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 562 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 3 182 331 Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 66% Persons reached, 15+ 2 053 600 OTS per person 12 Total aggregate contacts 26 759 400 GRP 792 Number of sites and performance data are indications. Reach, OTS and GRP disparities in cities. For details see profile 17. For network prices see page 112 ff. Conurbation Core city Basel Winterthur St. Gallen Zürich Biel-Bienne Luzern Bern Lausanne Genève 52 Network profiles analog 09 Cities F12 Big28 > National National product. Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 682 Campaign duration 7, 14, 21 days Posting Monday–Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 2 366 475 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 70% Persons reached, 15+ 1 656 600 OTS per person 14 Total aggregate contacts 24 344 000 GRP 980 Reach, OTS
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