July 26, 2013

Exclusive Midnight Showing of Syfy's Global Sensation "Sharknado" Gives Fans Big Screen Experience for Only One Night

NCM Fathom Events and The Asylum Present the Syfy Instant Cult Classic in Select Movie Theaters on Friday, Aug. 2

CENTENNIAL, Colo.--(BUSINESS WIRE)-- Up in the sky. It's a bird. It's a plane. No, it's a…shark! A super-sized storm sucks sharks from the ocean and hurls them onto land in the Syfy cult classic "Sharknado," presented for one night in select movie theaters for a special Midnight showing by NCM Fathom Events and The Asylum on Friday, Aug. 2 (starting at 12:05 a.m. local time). "Sharknado" premiered on Syfy on July 11, becoming an immediate worldwide sensation, generating nearly 5,000 tweets a minute. "Sharknado 2" will premiere on Syfy in July 2014.

Tickets for "Sharknado" are available at participating theater box offices and online at www.FathomEvents.com."Sharknado" appears on the big screen in more than 200 select movie theaters through NCM's exclusive Digital Broadcast Network. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change).

Produced by The Asylum, "Sharknado" is the story of beachside bar regulars including owner Fin (Ian Ziering, "Beverly Hills 90210"), bartender Nova (Casie Scerbo, "Make It Or Break It") and local drunk George (John Heard, "Home Alone") as they team up with Fin's ex-wife April (Tara Reid, "Scrubs") to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies.

"'Sharknado' was an instant hit with fans — and celebrities — from the moment they first saw it, creating a social media phenomenon on July 11 with nearly 400,000 social mentions," said Shelly Maxwell, executive vice president for NCM Fathom Events. "Imagine sharks invading from the skies on 40-foot screens in movie theaters nationwide. Next week's special midnight showing is a first for Fathom and will answer the age-old question: Who knew sharks could fly?"

Entertainment Weekly described it as "…an hour-and-a-half of ridiculous, slapstick, theatrical, scientifically-impossible fun" and New York Daily News said "'Sharknado' is bad to the bone. It's absurd. It's ridiculous. If you're a fan of low-budget horror movies and you miss it, you will regret it for the rest of your life."

"Hosting ‘Sharknado' at midnight is a tremendous alternative entertainment choice for our guests and Regal is proud that the forecast is for ‘Sharknado' to hit approximately 200 of our theaters all across the country," said Ray Nutt, senior vice president for Regal Entertainment Group.

Editor's Note: "Sharknado" director Anthony C. Ferrante and star Tara Reid will be available for a media (Q&A) teleconference to be held on Wed., July 31 at 11:00 a.m. PT / 2:00 p.m. ET. To register your interest in participating in the teleconference, please email [email protected]. (Additional "Sharknado" talent may be available on the conference.)

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

About The Asylum

The Asylum is one the world's leading brand-oriented motion picture and television studios. With its focus on high-concept, market-driven entertainment, The Asylum has created an exciting brand recognized worldwide. The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and built a library of over 150 original productions, including top-rated movie premieres for Syfy and Lifetime networks. The Asylum is releasing 10 theatrical films in 2013 and is developing TV properties for 2014, including a comedy-horror series for MTV.

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,343 screens in 577 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 27, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

NCM Fathom Events Michelle Portillo, 303-792-8651 [email protected] or Scoop Marketing for NCM Fathom Events Erik Stein, 818-761-6100 [email protected] or Syfy Gary Morgenstein, 212-664-6407 [email protected]

Source: National CineMedia

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