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Small Or Medium-Scale Focused Research Projects (Streps) Information and Communication Technologies Collaborative Project Unobtrusive Smart Environments For Independent Living USEFIL Grant Agreement Number 288532 D8.9 ASSESSMENT AND ANALYSIS OF THE MARKET Report Identifier: D8.9 Work-package, Task: WP8 Status –Version: Approved V3.0 Distribution Security*: PU Deliverable Type: ** R Editor: TP Vision Contributors: NCSR, HHI, WARWICK, TP Vision Abstract: This document represents the final version of deliverable 8.9 – Assessment and analysis of the market. The aim of this deliverable is to provide an assessment of the market possibilities for the USEFIL platform and services. It also provides a market survey and business models that guide to a successful deployment of the developed USEFIL platform and services. Keywords: market potential, market analysis, business analysis, business model *PU – Public, PP – Restricted to other programme participants (including the Commission Services), RE – Restricted to a group specified by the consortium (including the Commission Services), CO – Confidential, only for members of the consortium (including the Commission Services). **R – Report, P – Prototype, D – Demonstrator, O – Other. Disclaimer Neither the USEFIL Consortium nor any of its members, their officers, employees or agents shall be responsible or liable in negligence or otherwise howsoever in respect of any inaccuracy or omission herein. Without derogating from the generality of the foregoing, neither the USEFIL Consortium nor any of its members, their officers, employees or agents shall be liable for any direct or indirect or consequential loss or damage caused by or arising from any information advice or inaccuracy or omission herein. Copyright notice © Copyright 2011-2015 by the USEFIL Consortium This document contains information that is protected by copyright. All Rights Reserved. No part of this work covered by copyright hereon may be reproduced or used in any form or by any means without the permission of the copyright holders. Document Revision History Date Version Author/Editor/Contributor Version Description 21.05.2013 0.1 Kees Tuinenbreijer Initial version: TOC 29.07.2013 0.2 Iliana Kylintirea, Areti Katsamagkou, Additions and fixes Homer Papadopoulos 18.10.2013 0.3 Bram van der Wal, Jense Seurynck First draft section 2.2 31.10.2013 0.4 James Amor, Jense Seurynck (editor) Added draft by UoW for section 2.4 16.12.2013 0.5 Jense Seurynck Draft for EU review of year 2 03.07.2014 0.6 Jense Seurynck Fully edited draft before updates by partners and final review 05.11.2014 0.7 Vassiliki Apostolopoulou Chapter 3 content by Vassiliki, merging and editing by Jense Jense Seurynck 04.02.2015 0.8 Homer Papadopoulos Chapter 4 update by Homer, merging and editing by Jense Jense Seurynck 18.02.2015 0.9 Detlef Ruschin, James Amor, Jense Chapters 1, 2.1, 2.2, 5 updated Seurynck (Jense), Chapter 2.3 content added (Detlef), Chapter 2.4 updated (James), Editing (Jense) 20.02.2015 0.95 Homer Papadopoulos, Antonis Chapter 2.5 updated Korakis, Dimitris Mygdakos 24.02.2015 1.0 Artem Katasonov Upgraded to Draft status for review 20.03.2015 1.1 Jense Seurynck, Benoit Marion Adapted structure and significant rework of comments from review. Chapter on business models rewritten from scratch. 24.03.2015 2.0 Artem Katasonov Upgraded to Proposal status. 24.03.2015 3.0 Artem Katasonov Upgraded to Approved status. D8.9 Assessment and analysis of the market Table of Contents ABBREVIATIONS ...................................................................................................................................................... 7 1 INTRODUCTION .............................................................................................................................................. 8 1.1 SCOPE ........................................................................................................................................................................... 8 1.2 DELIVERABLE STRUCTURE ........................................................................................................................................ 8 2 MARKET ASSESSMENT ................................................................................................................................. 9 2.1 INTRODUCTION ........................................................................................................................................................... 9 2.2 GENERAL MARKET STATUS ...................................................................................................................................... 9 2.3 SMART TV MARKET REVIEW ................................................................................................................................. 10 2.3.1 Market overview and status .................................................................................................................. 10 2.3.2 Market forecast and trends .................................................................................................................... 12 2.4 TABLET MARKET REVIEW ...................................................................................................................................... 18 2.4.1 Market overview and status .................................................................................................................. 18 2.4.2 Market forecast and trends .................................................................................................................... 19 2.5 WRIST WATCH MARKET REVIEW .......................................................................................................................... 21 2.5.1 Market overview and status .................................................................................................................. 21 2.5.2 Market forecast and trends .................................................................................................................... 22 2.6 SENSORS MARKET REVIEW .................................................................................................................................... 23 2.6.1 Market overview and status .................................................................................................................. 23 2.6.2 Market forecast and trends .................................................................................................................... 26 3 USEFIL SERVICES OVERVIEW ................................................................................................................. 37 3.1 USEFIL VISION & ECOSYSTEM – A FIRST CUT VIEW ......................................................................................... 37 3.2 SERVICES .................................................................................................................................................................... 39 3.2.1 USEFIL platform with the DSS (Smart TV / PC / Tablets)......................................................... 39 3.2.2 Doctors/professionals platform .......................................................................................................... 42 3.2.3 Developers platform ................................................................................................................................. 44 3.2.4 Awareness Android application ........................................................................................................... 45 3.2.5 Applications for wrist watch ................................................................................................................. 46 4 BUSINESS MODELS ..................................................................................................................................... 48 4.1 USEFIL SERVICE BUNDLES AND BUSINESS MODEL OVERVIEW ...................................................................... 48 4.2 USEFIL SERVICES FOR THE MARKET .................................................................................................................... 49 4.3 COMPLETE SERVICE BUNDLE OFFERING FOR HOME USE (B2B/B2C) ........................................................... 50 4.3.1 Business Model Canvas ............................................................................................................................ 50 4.3.2 SWOT Analysis ............................................................................................................................................ 51 Page 4 of 66 D8.9 Assessment and analysis of the market 4.4 COMPLETE SERVICE BUNDLE OFFERING FOR SERVICE FLATS ............................................................................ 52 4.4.1 Business Model Canvas ............................................................................................................................ 52 4.4.2 SWOT Analysis ............................................................................................................................................ 53 4.5 USEFIL AS 3RD PARTY APPLICATION DEVELOPMENT PLATFORM................................................................... 54 4.5.1 Business Model Canvas ............................................................................................................................ 54 4.5.2 SWOT Analysis ............................................................................................................................................ 55 4.6 USEFIL AS PROVIDER OF ANONYMIZED DATA ...................................................................................................
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