SF Kino Opens Norway's Biggest Cinema Multiplex, with IMAX

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Stockholm February 9, 2015 Press Release: SF Kino opens Norway’s biggest cinema multiplex, with IMAX®-screen, in Oslo SF Kino, part of Nordic Cinema Group, will open Norway’s biggest cinema multiplex in Storo, Oslo, in 2017. The new multiplex will be Oslo’s and Norway's largest and will also be the first multiplex in Norway with an IMAX® cinema, the world’s most immersive moviegoing experience. SF Kino has previously taken over the operation of the Ski Kino center, just outside of Oslo. The next step is that SF Kino opens a multiplex in the Storo Shopping mall. “Nordic Cinema Group has a strategy to grow, primarily in existing markets, in large and medium cities with population growth. That we now take over the operations of Ski and plan to open a multiplex in Storo are good examples of that we now realize our strategy.” says Nordic Cinema Group CEO Jan Bernhardsson. SF Kino has also partnered with IMAX and the multiplex in Storo will be the first in Norway, which has an IMAX® cinema. Movies will appear on an IMAX screen, the size of a three-storey building. IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, creates a unique environment. “Nordic Cinema Group is a top-notch exhibitor that shares our passion for delivering premium entertainment experiences. We are delighted to build on our partnership and work with SF Kino in Norway to bring the first commercial multiplex IMAX cinema in the country to the landmark Storo Shopping mall,” said Andrew Cripps, President, IMAX EMEA. “We are confident that audiences in Norway will embrace IMAX as their preferred way to experience the biggest blockbuster films.” The cinema in Storo is scheduled to open in 2017 and then the Oslo residents will be offered the opportunity to go to the cinema in Norway's largest cinema with eleven screens and approximately 2 000 seats. “Nordic Cinema Group is, through SF Kino, previously operating multiplexes in Bergen, Stavanger/Sandnes and in six other Norwegian cities. We are currently building a new cinema in Sotra that will open in May Nordic Cinema Group (NCG) is the largest cinema operator in the Nordic and Baltic countries, operating 65 cinemas, with 436 screens and approx. 64 000 seats in almost 50 major and mid-sized cities. In addition NCG is co-owner of another 43 cinemas. NCG operates cinemas under four different brands in six markets – SF Bio in Sweden, SF Kino in Norway, Finnkino in Finland and Forum Cinemas in Estonia, Latvia and Lithuania. Stockholm February 8, 2015 2015. With Ski and Storo we will further strengthen our position in the Norwegian market.” says Nordic Cinema Group CEO Jan Bernhardsson. For further information: Jan Bernhardsson, CEO NCG, +46 (0)70-525 40 20, [email protected] Jonas Burvall, CCO NCG, +46 (0)766-27 97 55, [email protected] 2 .

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