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Key Trends in European Cinema Focus Europe 2 Looking Forward

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Key Trends in European Cinema Focus Europe 2 Looking Forward 1 LOOKING FORWARD GROWTH, DIVERSITY AND INNOVATION KEY TRENDS IN EUROPEAN CINEMA FOCUS EUROPE 2 LOOKING FORWARD EXECUTIVE European Box the challenge of building new audiences and 1.26 competing against a myriad of other leisure offers Office vs. B.O. in the US SUMMARY by experimenting with a range of consumer and the Rest of the World engagement initiatives. in 2015 BILLION Digital cinema has delivered on its promise of 24.1% VISITORS Cinema-going across 36 UNIC territories in 2015 fundamentally changing the economics of the EUROPE WELCOMED TO CINEMA THEATRES represented a market of 770 million consumers, sector, leading to the establishment of a more ACROSS UNIC TERRITORIES IN 2015 35 languages, more than 1.26 billion cinema visits, diverse cinema offer in both Europe and else- and €8.5 billion – or $9.2 billion – in box office where, characterised by greater flexibility in returns. European cinema operators and their part- programming, enabling operators to respond to WELCOME +6% ners created value throughout the international increasingly fragmented audience tastes. % film industry. 48.5 INCREASE FROM 2014 FROM PHIL CLAPP The varied European cinema landscape requires Screens Per REST OF .6% % .6% +8 Underpinning this upward trajectory is a European technology partners and service providers to THE WORLD 27.4 % +10 IN ITALY Million Inhabitants: USA +14 .4 IN POLAND cinema landscape in which operators face many develop offers tailored to the needs of operators Welcome to this, our latest summary of key trends in one of INthe GERMANY most diverse, challenges and opportunities. speaking different languages and functioning innovative and dynamic regions of the global theatrical market for films – across a multitude of technological platforms. Europe. UNIC, the Union Internationale des Cinémas / International Union In the next few years, industry consolidation is As we enter an era in which continuous experi- of Cinemas, is the European grouping of key cinema associations and RK likely to increase, driving further efficiency and mentation and innovation in cinema will be a operators across 36 territories. We promote the value of cinema-going and % IN DENMA growth across UNIC territories. Alongside this strategic imperative, this ability to adapt is a key ensure that cinema operators from across Europe are able to speak with100 trend, the continuing existence of a strong tier competitive advantage. one voice regarding key issues. % IN TURKEY of highly successful independent operators and 95 89% dynamic local film producers and distributors Cinema-going in Europe remains a key building Cinemas across UNIC territories now account for 24 per cent of global box IN POLAND across many territories will continue to help block of the global film industry. The European office revenue. In anSCREENS increasingly closely-connected DIGITIZED and international 78 film% ensure the resilience of the sector. sector draws strength and stability from its multi- business, European cinemas areIN thereforeEUROPE essential IN 2015 to the well-being of the tude of languages, cultures and audience groups. global film industry, with many acting as role models when it comes to Cinema-going among younger Europeans remains It could, in fact, act as a blueprint for a global championing international business excellence, innovation and collaboration. strong – particularly in growing Central and East- industry that increasingly has to meet the demands ern European territories. Meanwhile the more of ever-more diverse audiences in a world charac- I hope you enjoy reading this report. Please do not hesitate to contact the mature markets of Western Europe are tackling terised by globalisation and change. UNIC office in Brussels should you wish to learn more about cinema trends ’04 in Europe. 1,016 MIO. ’09 982 MIO. ’15 980 MIO. PAGE 2 Phil Clapp, CEO of the UK Cinema Association, is President of the International Union of Cinemas. 2015 AT A GLANCE CINEMA-GOING — EUROPEAN PAGE 10 UPDATE CINEMA ATTENDANCE1990–2015 IN THE EUROPEAN UNION LOOKING FORWARD PAGE 17 CINEEUROPE 2016 PAGE 18 Cover: (Woman) Courtesy of PhotoAlto / Photo: Odilon Dimier, (Man) Courtesy of 123rf / Photo: dolgachov (Children) Courtesy of iStock / Photo: nullplus MEMBERS AND PARTNERS 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2 LOOKING FORWARD 35 3 LOOKING FORWARD OFFICIAL LANGUAGES SPOKEN IN UNIC TERRITORIES 770 UNIC MILLION European Box represents INHABITANTS Office vs. B.O. in the US IN UNIC and the Rest of the World 1.26 TERRITORIES in 2015 EXECUTIVE Average Visits 24.1% BILLION to the Cinema EUROPE VISITORS SUMMARY the challenge of building new audiences and Per Year: 36 WELCOMED TO CINEMA THEATRES competing against a myriad of other leisure offers TERRITORIES Screens Per ACROSS UNIC TERRITORIES IN 2015 by experimenting with a range of consumer UNIC TERRITORIES 48.5% Cinema-going across 36 UNIC territories in 2015 engagement initiatives. Million Inhabitants: REST OF represented a market of 770 million consumers, Digital cinema has delivered on its promise of 1.5 UNIC TERRITORIES THE WORLD 35 languages, more than 1.26 billion cinema visits, +6% and €8.5 billion – or $9.2 billion – in box office fundamentally changing the economics of the INCREASE FROM 2014 IRELAND 27.4% returns. European cinema operators and their part sector, leading to the establishment of a more USA ners created value throughout the international diverse cinema offer in both Europe and else- 50 +14 .4 % +10.6% +8.6% film industry. where, characterised by greater flexibility in 3.3 NORWAY - programming, enabling operators to respond to €8.5 IN GERMANY IN POLAND IN ITALY FRANCE Underpinning this upward trajectory is a European increasingly fragmented audience tastes. 87 cinema landscape in which operators face many BILLION challenges and opportunities. The varied European cinema landscape requires 3.1 UK technology partners and service providers to BOX OFFICE REVENUE 100 % IN DENMARK develop offers tailored to the needs of operators POLAND 95 % In the next few years, industry consolidation is ACROSS UNIC TERRITORIES speaking different languages and functioning IN 2015 64 likely to increase, driving further efficiency and SCREENS DIGITIZED 89% IN TURKEY growth across UNIC territories. Alongside this across a multitude of technological platforms. 1.2 RUSSIA As we enter an era in which continuous experi IN EUROPE IN 2015 trend, the continuing existence of a strong tier SPAIN IN POLAND of highly successful independent operators and mentation and innovation in cinema will be a +9.6% 78 % strategic imperative, this ability to adapt is a key INCREASE FROM 2014 28 dynamic local film producers and distributors - across many territories will continue to help competitive advantage. 2.0 ensure the resilience of the sector. +17.3% +9.2% +4.4 % ’04 Cinema-going in Europe remains a key building IN UK IN TURKEY IN SPAIN 1,016 MIO. Cinema-going among younger Europeans remains block of the global film industry. The European strong – particularly in growing Central and East sector draws strength and stability from its multi tude of languages, cultures and audience groups. ’09 ern European territories. Meanwhile the more It could, in fact, act as a blueprint for a global ’98 982 MIO. mature markets of Western Europe are tackling - 827 MIO. - industry that increasingly has to meet the demands of ever-more diverse audiences in a world charac Source: UNIC members, IHS, European Audiovisual Observatory. ’94 ’15 terised by globalisation and change. 980 MIO. 1990 677 MIO. 1991 - 1992 1993 CINEMA ATTENDANCE IN THE EUROPEAN UNION 1994 1995 1997 1996 1990–2015 1998 2015 AT A GLANCE 1999 2001 2000 2002 CINEMA-GOING — EUROPEAN UPDATE PAGE 2 2003 2004 2006 2005 PAGE 10 2007 LOOKING FORWARD 2008 2009 2010 CINEEUROPE 2016 PAGE 17 2011 2012 2013 2014 PAGE 18 2015 MEMBERS AND PARTNERS 3 CINEMA-GOING ACROSS UNIC TERRITORIES IN 2015 CINEMA-GOING ACROSS 1.26 UNIC TERRITORIES IN 2015 BILLION ADMISSIONS +6% 2015 WAS A RECORD- EUROPEAN INCREASE FROM 2014 YEAR FOR CINEMA OPERATORS IN MANY €8.5 BILLION UNIC TERRITORIES UPDATE BOX OFFICE REVENUE +9.6% This positive trend predominantly resulted from INCREASE FROM 2014 the strong performance of key international titles including Fifty Shades of Grey, Furious 7, Minions, SPECTRE, Jurassic World and of course Star Wars: The Force Awakens. 1.5 ANNUAL Admissions and Box Office UK box office increased by 17.3 per cent compared VISITS to 2014, whilst admissions increased by 9.2 per TO THE CINEMA cent. Germany experienced similar positive results (BO +19.1 per cent / admissions +14.4 per cent). The slight reduction of 1.4 per cent in admissions in France can partly be explained by the huge TOP 5 success of French films in 2014. In spite of this small dip, French cinemas still benefited from over 200 million visits for the second year in a row. UNIC TERRITORIES A similar trend could be observed in Turkey (BO IN TERMS OF ADMISSIONS: +4.4 per cent / admissions -1.3 per cent), following FRANCE (206 MILLION) years of robust growth. (176 MILLION) Kino International, Berlin, Germany, Courtesy of Yorck Kinogruppe / Photo: Daniel Horn RUSSIA Positive results were seen across much of Southern UK (172 MILLION) Europe, most significantly in Italy (BO +10.9 per 2015 was a record-year for cinema operators in GERMANY (139 MILLION) cent / admissions +8.6 per cent) and Spain (BO many UNIC territories. Total box office revenue (99 MILLION) +9.2 per cent / admissions +7.5 per cent). reached €8.5 billion1 – or $9.2 billion – a 9.6 per ITALY cent increase on the previous year.2 Total admissions increased by 6 per cent, reaching 1 Total box office for UNIC territories is calculated on the basis of exchanging foreign currency into Euros.
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