Ion Sports Including Australian Football, Hockey, Rugby Union and Rugby League

DATA CAPTURE & ANALYSIS DATA CAPTURE & ANALYSIS

WELCOME

The Sports Tech Annual is an industry research publication that brings Welcome to the inaugural Sports together the most comprehensive and complete directory of companies Tech Annual, brought to you by in the global sports tech landscape. Each Chapter features interviews with industry experts sharing their insights on the current challenges, Sports Tech World Series (STWS). innovative use-cases, industry trends and future predictions in sports technology.

STWS Sports Tech Annual is your resource to navigate the revolutionary impact technology is having on how sports are played, administered and consumed around the world.

SPORTS TECHNOLOGY INDUSTRY FRAMEWORK

The 2020 Sports Tech Annual is divided into eight chapters reflecting Categorizations are therefore based on the company’s primary function the eight categories in the STWS Sports Technology Framework, and area of product/service expertise. If a company is not present in a highlighted below. This Framework was developed to give structure to chapter it may be because they are better suited to another chapter/ the amorphous term “sports technology” and provides an exhaustive category. overview of the ecosystem. This chapter focuses on companies working within Data Capture & Although the Framework provides an exhaustive overview of the Analysis, including Data processing, capture and analysis solutions sports tech ecosystem, each category is not mutually exclusive. There that support insights and decision making for a variety of sports related will inevitably be companies that fit amongst several categories. organizations.

ATHLETE PERFORMANCE & TRACKING ATHLETE, TEAM & EVENT MANAGEMENT Devices and platforms used to measure or Solutions that support the management of track athletes with the purpose of testing and athletes, teams, leagues and events, with a focus improving performance such as GPS, activity on improving overall efficiencies at an individual trackers and sensors. and organisational level.

BETTING & FANTASY SPORTS DATA CAPTURE & ANALYSIS Solutions focused specifically on the unique Data processing, capture and analysis solutions challenges of betting and fantasy sports. that support insights and decision making for a variety of sports related organizations.

ESPORTS FAN & SPONSOR ENGAGEMENT Solutions focused specifically on the unique Solutions designed to enhance and improve the challenges of Esport and gaming. experience of the fan, or increase the value for the sponsor, including memberships and social media engagement.

MEDIA & BROADCAST STADIUMS & VENUES Solutions that enable and enhance the sharing Solutions designed to improve the efficiency and and distribution of sports content such as customer experience in stadiums and venues. streaming platforms, automated broadcast From base level technology infrastructure, graphics and online content publishers. such as internet connectivity, to match-day fan experience platforms.

ABOUT STWS

Sports Tech World Series (STWS) is the global community for people at in the global sports technology community. Founded in 2015, STWS work the intersection of sports, digital, and technology. Our mission is to be with our community to bring people together through our global network the trusted resource in helping companies, teams, and individuals excel of physical and digital activities and services.

OUR SERVICES & ACTIVITIES

Consulting for Sports Tech, to find out more contact us at Sports Tech Industry Research and Insights, enquire with [email protected] us at [email protected]

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Sports Tech Industry Awards (anzsta.com.au)

EXECUTIVE SUMMARY

Recognizing the immense value created by effectively utilizing data data capture is the ubiquity of personalized wearable health and fitness capture and analysis tools to improve performance, both on and off trackers. For off-field applications, computer vision and AI are also the field, is an indisputable fundamental tenet of modern, successful making a great impact through providing sports properties and their sporting organizations. sponsors meaningful ways to track exposure and engagement from fans.

The industry has seen rapid technological advances in the variety and However, data is not inherently valuable. Collecting more and more data volume of data organizations and individuals are able to accurately does not in and of itself deliver better and better results. Whether that is capture. A key development for athletic performance is applying computer for athletic performance or revenue generation. Our experts identified a vision and artificial intelligence (AI) to unobtrusively and automatically new challenge created by this data capture boom and noted the ultimate gather player tracking data. By using camera systems, coaches can gain need to turn these various data inputs into something meaningful and important insights without having to touch or interrupt the athlete as they insightful that a coach or the key stakeholder can actually work with. perform their movement or skill. Another growth area in performance

MAX MÉTRAL JOCELYN MARA F1 UNIVERSITY OF CANBERRA

With this in mind they identified key areas for future innovation and and leagues have a better understanding of their fans and their needs improvement. through the capture of first party data. The evolution of owning the fan data is then being able to provide them a Sports Performance: Although computer vision is advancing there is still a great need for integrated multi-camera systems that have the capacity We would like to thank our Industry Experts for their contribution to the for real time inference whilst also delivering a good user experience with Annual and for their part in moving the industry forward. They represent minimal human input and processing. Time spent waiting for systems to the professionals, with the help of their technology partners, from some produce visualizations or insights is wasted time that can be better spent of the world’s most innovative and renowned sporting properties. directly coaching the athlete.

Sports Business: Integrating various data sources across social media TABLE OF CONTENTS and broadcast data to be able to understand a “reach” metric that will indicate how many people have consumed a sport property’s content Executive Summary 4 through all available channels (linear broadcast, digital and social media). This will also then enable them to understand fan preferences Industry Expert Insights 5 to drive content to where and how fans are interacting with it the Company Listings 9 most. Another key area for improvement is ensuring that sports teams

INDUSTRY EXPERT INSIGHTS

These Experts represent professionals from some of the world’s most innovative and renowned sporting properties. We would like to thank their contribution to the Annual and for their part in moving the industry forward.

MAX MÉTRAL SENIOR ANALYTICS MANAGER F1

Self-motivated professional with a successful track record in Data Science and Analytics cross- functional roles for worldwide organizations, Max loves to solve complex problems as much as taking up new challenges. Max is passionate about the Sports Industry and its constantly evolving paradigms.

The real challenge with Data Analytics is to ask the right question(s) and to translate the answers into actionable insights and recommendations. Max sees analytics as a way to support strategic decision-making, and the truth is that it outperforms human intuitions in a wide variety of circumstances.

Max has led projects and teams across broad and varied verticals such as CRM, Sales, Strategy, Marketing, Ticketing, Sponsorship, Social and Digital Media and Consumer Research.

Key challenges: What are the key challenges then there’s also obviously a bit of an uncertainty and unpredictability, because if there is a crash around certain turn, it’s going to boost the you’re facing and what role can technology exposure of a certain brand. You cannot calculate for this, but at least play in solving them? you can trend forecast and see how you do. And that was very, very instrumental for us. Sponsorship data was for me, was one key challenge. Another challenge that is a bit more long-term, but it’s a very prevalent question in the industry is how the ticketing demand is going to react From a sponsorship perspective, we have some contracts we need to when everything goes to back to normal? deliver on in terms of exposure into seconds of exposure. We didn’t know how many Grands Prix we would get to, so were stuck asking, “How the How are we going to get back to normal? Is it going to be 50/75/90% hell are we going to do this?” capacity? How long it would take for us to get to 100% capacity? And even when we get there, what is the willingness to pay from a fan A project that we ended up running is computer vision to analyse seconds perspective vs. feeling safe enough? Are they going to be willing to pay on screen for partners. And the idea has been done by a lot of companies the same amount? and there’s nothing “engine breaking” about it, but this idea for us was crucial in order to plan ahead and know how we need to lay out our Are we going to have to increase the price to ensure health and safety sponsorship because it was going to be very different. protocols? How the fans are going to react to this? These are all the things that need the data perspective, but we’re going to have to measure Depending on how you put your signage around the track, you’re going to as we go. A big question in the industry is can we account for these future generate different ranges of seconds. There was that the first challenge, ticketing revenues when we get there, depending how long it goes. and then on top of that due to health and safety protocols, we have to reduce number of people going to the track. And so we also had to reduce the number of cameras we could rely upon. Innovative Use-Cases: What is the best or We needed to make sure that it’s still a very entertaining experience, most innovative application of technology we didn’t want the viewer to realize that we’re actually either five less you’ve seen in the industry this year? cameras around the track, but we wanted to make sure we are also consistent of a partner’s exposure. So we went on this project with a We’re not really doing this, but the idea of micro-transactions. Giving an company called Flamingo. alert to some fans like; “Oh, this is a close game, you can pay $1 to see it” etc. or to just tune in for the fourth quarter. I found that super interesting With Flamingo, we took all the data we had from 2019 for the races that because we obviously know that everyone’s talking about short attention we had announced for the calendar, in a certain example we had two spans. People don’t want to spend two hours seeing something, but if you races at Silverstone. So we had to ask questions like “How can we change get into these people that are interested in short-form entertainment, the layer from one piece of concrete to the other? How many seconds there’s a market for these people that are not bothered watching the first will the system need to regenerate is that enough for our partners?” And three quarters.

The NBA has been doing it, I’m pretty sure there’s some others as well, but I really like this. It’s obviously from a OTT platform perspective, it is a “There’s a bit of an uncertainty technological challenge to get the platform to do it, and some would say and unpredictability, because if there’s a risk of cannibalization. What if someone who used to be an NBA League Pass purchaser, and switches to this and you’re going to lose a there is a crash around certain lot of money, but that’s what I find super interesting is that you’re likely to still bring in more members. turn, it’s going to boost the

And once you have their information, and know them better you can exposure of a certain brand. You provide them with more services. And maybe by doing these things, someone’s going to buy a cap for the week for the Wizards or for the cannot calculate for this, but at Warriors or for whoever they support and you can upsell and cross sell. least you can trend forecast and That’s what I find really interesting from a CRM perspective. see how you do. And that was Trends: What major trends have emerged very, very instrumental for us.” in the last 6-12 months in the application of same. If you ended up always giving this information to other entities, technology, digital and data? they’re not going to replace you where Netflix could have replaced Disney, but still is very dangerous from a long-term perspective. So So one trend that was true before the pandemic was everyone was that direct CRM increase and making sure you collect as much data as plugging themselves into the open API from Facebook, Twitter, and so possible, and that you understand your fans so that you don’t lose sight on, and would try to sell you the aggregated numbers that you could do of them is a big trend. yourself, but you couldn’t be bothered to do. Now. I feel like all these companies are now pushing for paid API. They’re reducing the amount of data that you can get for free on open API’s, and then they making you Improvements: What technology would you pay for more access. like to see developed or adopted over the next Another trend with OTT specifically in lots of entities, is the willingness to one to two years? sell rights versus just trying to do it yourself, or at least having part of your inventory that you can do yourself rather than outsource. An example is So I’d say something that has been asked a lot at work and its just FIFA getting into OTT, the idea is once they have the product ready, they technically impossible right now, I’m not sure if it will ever be possible, can use it as a leverage in a negotiation for their rights. And that’s kind but the idea is. We’re trying to marry up the TV numbers and the social/ of a trend across the board. Lots of companies are either thinking about digital numbers in TV. You mainly have two things; One is the reach, which it or doing it. We started in 2018, but we’re not even the first ones in the is the unique number of people that have seen your content across the market and it’s going to get even bigger and bigger, and it’s been only year or the season, in which you count unique individuals. And the second increasing with a pandemic. Um, they are maybe too general, but I think one is community viewing doing in which they add up all the people that that’s a big, big trend. watch at once at several specific times.

Stemming on from broadcasting rights and OTT, as much as we try to In digital, it’s just impossible. There’s so many channels to track. You can collect fan data and so on, and as much as important as that is, you sell count the page views, but depending on how the timeframe you put on TV and in turn sponsorship. But as that is mainly B2B, you do have shift pages on the website, how the many people access the app, the social to direct-to-consumer streaming instead of TV that’s only increasing. media account video views, digitally it’s all so different. And that had started way before the pandemic, with direct to consumer having a bit more of that consumer and fan data in your own backyard, Things are all over the place. If someday, somehow someone can manage because it’s obviously very important to know how you’re doing with your to give me a reach metric that can tell me how many people have seen consumers. F1 content through digital and social media across the year I would pay for this. You can put estimations, but we want this to be as accurate as And we’ve already seen this in entertainment, as Disney stopped putting possible. And this is very difficult because these are different companies their things on Netflix, because you don’t want someone knowing your (Facebook, Google) that don’t want to work together and communicate fans better than yourself. The sports industry is trending very much the to provide these insights, and it’s just super, super difficult.

INDUSTRY EXPERT INSIGHTS

JOCELYN MARA ASSOC PROFESSOR ,SPORTS ANALYTICS UNIVERSITY OF CANBERRA

Jocelyn is an Assistant Professor in Sports Analytics at the University of Canberra, working with the Discipline of Sport and Exercise Science (Faculty of Health), and the Research Institute for Sport and Exercise (UC-RISE). She is the course convenor for the Graduate Certificate in Sports Analytics, and teaches across several units at the post-graduate and undergraduate level including Applied Data Analysis in Sport, Athlete Monitoring, Performance Analysis in Sport, and Sport Informatics and Analytics.

Jocelyn earned her doctoral degree at the University of Canberra in 2016, and was awarded the UC-RISE higher degree research student award. Her PhD research focused on performance analysis and physiology of elite female soccer players. Since then, Jocelyn’s research has mainly focussed on performance analytics of team invasion sports including Australian Football, Hockey, Rugby Union and Rugby League.

Jocelyn is a self-proclaimed nerd, and is passionate about using data science to answer questions that can provide insight and inform decision-making, both on and off the sporting field. Jocelyn speaks R fluently, and can speak conversational Python, HTML and SQL. If she is not playing with data or watching Marvel movies, Jocelyn is probably mountain biking or being walked by her labrador.

Key challenges: What are the key challenges Innovative Use-Cases: What is the best or you’re facing and what role can technology most innovative application of technology play in solving them? you’ve seen in the industry this year?

My challenge that I originally thought of was actually a challenge that I originally found it on twitter, but it’s a AI computer vision project that technology had caused, and it’s that we’re now generating quite a lot utilizes computer vision for player tracking, which isn’t ground-breaking more data than we did it in the past. That in itself has kind of created as this tech has been around for a while, but what I found innovative about this challenge where if you’re a performance analyst or anyone really it was that it’s actually open-source. So all the python scripts to run it using that type of technology, you now need to know how to handle and are freely available and you’re able to access it on GitHub’s site. So, what manage it and analyse that data and visualize it and turn it into something made this so innovative to me is that it’s a realisation and a statement that meaningful and insightful that a coach or the key stakeholder can actually you don’t need to be Real Madrid to be able to afford and use a tracking work with. system for your team or league.

So, I think that has been a challenge that has been identified and we’ve Especially coming from academia and also working a lot in women’s needed to change the way that we teach performance analysis or sports sport where there’s not the resources that other teams have, it’s just analysis to be able to handle that amount of data. I think that’s a really such a useful thing to be able to do and be able to implement in areas good challenge to have because it makes people use technology and where this technology hasn’t been able to be so freely available before. think a bit more like a data scientist, and when you’re approaching it in The flip side obviously is that people working in those teams have to be that mindset, you need to know how to handle it and how to analyse it able to use it and know what they’re doing, but it’s such a fantastic thing and then turn it into meaningful insights. So from my perspective the key to see and has a lot of potential to help build even better computer vision challenge is actually upskilling these areas to then be able to teach my systems. students how to think more like a data scientist when they’re capturing and processing data.

We’ve hit a point where technology is now processing more data than ever before, and unless you think like a data scientist and have a cleaning process in place, it can be an extremely overwhelming task to handle all this data, so it’s very important that we are teaching the next generation of people working in these fields ways to handle so much data.

Trends: What major trends have emerged Off of the field, there’s been studies into people wearing smart bracelets or badges that track you at concerts to give proximity alerts and they were in the last 6-12 months in the application of able to understand what the behaviours of those people. However, the technology, digital and data? problem becomes when you’re in a pandemic, it’s easy to get someone to maybe agree to have themselves tracked while they’re moving around, I don’t think I can answer any of these questions without ignoring that but if you’re just doing it for more of a, “Hey, we want to improve your COVID-19 played a huge role in the past year. And in turn the focus in experience (and ultimately, we want to make more money)”, it’s a little sport turning more towards health and the use of things like wearables bit harder to do that. So, I think the trend of tracking in sport moving more for contact tracing and proximity alerts and things like that. Because towards the spectator as well as the athlete is an overall innovative use sport has already doing a lot of in terms of tracking, we’ve now been case that will have a lot of knock-on effects for years to come. applying that type of technology to help get people back together again. One of the major problems created by COVID was people not being able to go to the gym to train, and so we’ve seen a lot of gym-based apps. Improvements: What technology would you So apps like Nike training club made it free for their existing users. And people made a lot of money creating gym-based apps for that type of like to see developed or adopted over the next thing as everyone was so restricted. one to two years?

I’m worried about athletes brains quite a lot. The more I watch contact sport in particular, the more I really worry about the return to play “So from my perspective the key protocols that are currently in place. It often just seems so quick that they are back after they’ve had a terrible concussion or a head injury, and challenge is actually upskilling I’d like to see some further developed concussion detection technology implemented and used so we can say with a lot more confidence that these areas to then be able to these players are actually okay to get back into the field.

teach my students how to think Another improvement I’d love to see is just to make processes a lot more more like a data scientist when efficient and reproducible, I’d like to see some sort of technology that adopts a reproducible approach to the point from which you capture the they’re capturing and processing data all the way through to like the final graphics that you are creating that you’re communicating to coaches, so you’re not having to do all of this data.” sort of manual work in between. If you can reduce that manual process, that potentially brings down the cost to use some of those technologies, because it’s less labor involved.

COMPANY LISTINGS SPORTRADAR LEADING GLOBAL PROVIDER OF SPORTS DATA INTELLIGENCE

HEAD OFFICE: St Gallen, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 5,001-10,000 Established in 2001, Sportradar occupies Our simulated reality products use ESTABLISHED: 2001 a unique position at the intersection of the historical data to predict scores based on WEBSITE: sportradar.com sports, media and betting industries, providing real data, giving betting operators and EMAIL: [email protected] partners with a range of solutions to help grow media companies a product that accurately KEY CLIENTS: National Premier League, Tennis their business. We are the trusted partner of simulates real time sport. Sportradar’s Australia, K League, FIFA, Asian Football more than 1,000 companies in 80+ countries OTT and International distribution Confederation and official partner of the NBA, NFL, NHL, MLB, networks are leading the way. Our integrity RELEVANT SPORTS: Applicable across all NASCAR, FIFA and UEFA. We monitor, analyse services partners with some of the biggest sports and deliver insights from more than 400,000 federations to ensure the game is kept TAGS: Official Data Provider, OTT, Performance matches annually across 60 sports. Sportradar in check with our machine learning and Data Analytics also safeguards sport through its Integrity experienced investigation teams. Services division.

GENIUS SPORTS INNOVATE TECHNOLOGY PROVIDERS TO UNLOCK THE TRUE VALUE OF DATA

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 Genius Sports is a global leader in Genius Sports is excited to continue ESTABLISHED: 2000 sports data technology, distribution and expanding its collaboration and WEBSITE: geniussports.com commercialisation, providing innovative partnership with stakeholders across the EMAIL: [email protected] and data-driven solutions to leagues and sports industry globally. KEY CLIENTS: FIBA, EPL, ATP, WTA, NCAA, federations. Founded on integrity, Genius Bet365 Sports has become the trusted partner of RELEVANT SPORTS: Applicable across all hundreds of sporting bodies. Going beyond sports delivering profitable and technical solutions TAGS: Business Intelligence, Data Capture, for their partners, we understand that Content and Technology distribution, Sports the protection, integrity and successful Betting, Sports Media commercialisation of sports data is fundamental to the continued success of the industry.

STATS PERFORM SPORT TECHNOLOGY COMPANY PROVIDING ADVANCED TO INDUSTRY

HEAD OFFICE: Chicago, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 Stats Perform brings unmatched data, Stats Perform is anticipating a return to live ESTABLISHED: 1981 sports research, news and video content, sport in 2021, working alongside trusted WEBSITE: statsperform.com and unrivaled AI-powered solutions to industry leaders to deliver data-driven EMAIL: [email protected] sports media and broadcasters, technology storytelling to new audiences. KEY CLIENTS: ESPN, Google, William Hill, La companies, global brands, sportsbooks, Liga, Sports Illustrated, Bet365 teams and leagues. Stats Perform unlocks RELEVANT SPORTS: Applicable across all what was once immeasurable in sport by sports combining trusted sports data and storytelling TAGS: AI (Artificial Intelligence), Business capabilities with our AI innovation center; Intelligence, Fantasty Sports, Statistics and providing insights for meaningful fan Data experiences, improved analysis and decision- making and trusted sports betting and fantasy experiences.

VIZRT VISUALLY IMMERSIVE, DATA-DRIVEN GRAPHICS AND ADVANCED ANALYSIS

HEAD OFFICE: Bergen, Norway SUMMARY WHAT’S EXCITING EMPOYEES: 500-1,001 Vizrt specializes in solutions for live sports Vizrt Group recently launched Vizr.tv and ESTABLISHED: 1997 graphics creation, playout and real-time data NewTek.tv, our new digital platform from WEBSITE: vizrtgroup.com visualization within broadcast, OTT, and in- Vizrt Group that allows the broadcast EMAIL: [email protected] venue environments. Vizrt sports solutions, technology industry to keep informed KEY CLIENTS: ESPN, FOX Sports, Sky, FIFA, including Viz Arena virtual ad insertion, Viz about our latest updates, talk to our Riot Games Libero telestrator, and Viz Eclipse virtual experts, share ideas, and see live demos. RELEVANT SPORTS: Applicable across all overlay perimeter board replacement solutions Both online channels will enable the sports are used by leading sports broadcasters, group’s three brands to communicate TAGS: Video Analytics, VR (Virtual Reality) / teams and leagues, and media rights holders their key product innovation messages AR (Augmented Reality) every day and across every continent. by utilizing the power and flexibility of IP- based, software-defined visual storytelling on a global basis.

CHAMPION DATA THE STORY BEHIND THE GAME

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Champion Data has delivered Sports data Across Sport globally, the data distribution ESTABLISHED: 1995 for over 20 years. We have an unsurpassed model is rapidly evolving and in 2021 WEBSITE: championdata.com.au record across elite performance in sport, Champion Data will be focused on building EMAIL: [email protected] media and broadcasting. We understand for the future and anchoring our role in this KEY CLIENTS: AFL, Foxtel, Racing.com, the game and also the business of sport. We space. We will continue to work closely Telstra, ESPN translate numbers into leading performance with our partners and harness the latest RELEVANT SPORTS: Applicable across all by harnessing the latest technology, to capture technology to capture and integrate data, sports and integrate the richest, most precise data to deliver an industry leading agile service. TAGS: Business Intelligence, Data and in every moment of the game. Champion Our sophisticated sports data analysis will Statistics Provider, Broadcast package and Data creates truly collaborative and enduring continue to produce exciting digital and graphics, Sports Betting relationships with Sports’ governing bodies, graphical content and highly engaging broadcasters, digital stakeholders and media solutions. agencies, on a domestic and global stage.

EXASOL IN-MEMORY ANALYTICS DATABASE

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Exasol is an analytics database company. Exasol has recently signed to become a ESTABLISHED: 2000 Our high-performance in-memory analytics partner of Stats Perform: Sports Partner WEBSITE: exasol.com database offers unrivalled performance. We Intelligence Network and we’re very EMAIL: [email protected] give organizations the power to be ambitious excited about this. We are aready working KEY CLIENTS: Confidential with their data and transform the way they with several sports teams, including RELEVANT SPORTS: Applicable across all work, whether it be on-premises, in the cloud world-class Champions League football sports or both. Operating in a landscape where data clubs and rugby federations. Exasol’s in- TAGS: Business Intelligence, E-Commerce, has fast become the most valuable asset memory analytics database enables sports Performance Data Analytics to driving business success, Exasol helps teams to run analytics and data science businesses adopt a data-driven culture so queries on their data, no matter how much that they can maintain competitive advantage of it there is or where it is coming from. regardless of the industry.

ISPORTS API SPORTS DATA PROVIDER

HEAD OFFICE: Hong Kong, China SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 iSports API provides fast and reliable football, We are in the process of providing ESTABLISHED: 2004 basketball and esports data services to more products like historical data, live WEBSITE: isportsapi.com empower your application. animation, etc. More sports are also EMAIL: [email protected] under development, including tennis and KEY CLIENTS: SINA, QIHU, V1.CN, All Football American football. RELEVANT SPORTS: Applicable across all sports TAGS: Official Data Provider, Performance Data Analytics

NACSPORT AMERICA SPORTS VIDEO ANALYSIS SOFTWARE COMPANY

HEAD OFFICE: Las Palmas, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 A leading and a long-time player in the field Please check www.nacsport.com for more ESTABLISHED: 2006 of video analysis, our software is intuitive, info about our latest endeavours. WEBSITE: nacsport.com powerful and effective. We have a product EMAIL: [email protected] which is suitable for any sport at any level, KEY CLIENTS: Atletico Madrid, Liverpool, from rank amateur to top professional. We Sevilla, Arsenal, PSG also have plans to suit every wallet, from our RELEVANT SPORTS: Applicable across all entry level Basic package to our top-flight Elite sports package. TAGS: AI (Artificial Intelligence), Grassroots / Youth, Performance Data Analytics Designed for mobile, low internet environments, it works anywhere, on any device.

SEQUOIA FITNESS AND SPORTS FITNESS & PE ASSESSMENT, INTERVENTION & MONITORING

HEAD OFFICE: Gurgaon, India SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Sequoia Fitness and Sports Technology is We are looking for partnerships in areas of ESTABLISHED: 2010 India’s largest fitness & PE assessment, • Talent Identification in Sports WEBSITE: seqfast.com intervention & monitoring company. We work • Athlete Management EMAIL: [email protected] with 3.7 million children and have done more • Fitness Assessment KEY CLIENTS: Sports Authority of India, Khelo than 7.7 million fitness assessments, covering • Timing, Scoring and Results India, Fit India, Kendriya Vidyalaya Sangathan, more than 13,500 schools. • Games Management System Star Sports RELEVANT SPORTS: Field Athletics We work with Fit India to promote fitness for TAGS: Fitness Tech, Grassroots / Youth, all age groups: 5-18 years, 18-65 years and Performance Data Analytics 65+ years.We also work on talent identification using data analytics, National Sports Repository System and Games Management System.

STATSBOMB GAME CHANGING SPORTS DATA AND ANALYTICS EXCELLENCE

HEAD OFFICE: Bath, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 StatsBomb create sports data and analytics StatsBomb have a rich productipeline ESTABLISHED: 2017 using advanced Computer Vision technology that includes advanced Computer Vision WEBSITE: statsbomb.com and machine learning. Our SAAS based technology to develop new capability EMAIL: [email protected] business model currently focuses on Football in creating detailed and advanced data KEY CLIENTS: Teams from the Premier League, across the team, federation, media and tagging in real time. We are advancing English Championship, Serie A, MLS & Europe gambling spaces in Europe and the US. features in our analytics platform to Federations enable detailed insight and comparisons of RELEVANT SPORTS: Applicable across all Our event tagged data is the most granular players, teams and leagues. sports available in the industry, available for 70+ TAGS: Computer Vision, Official Data Provider, leagues worldwide. Coupled with our analytics Performance Data Analytics platform, StatsBomb IQ, we generate analytics and data visualisations that give insight from the pitch to the boardroom.

XSENS MOTION CAPTURE FOR SPORT

HEAD OFFICE: Enschede, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Xsens MVN Analyze gives you lab-quality Xsens is developing a cloud based ESTABLISHED: 2000 motion capture data in field conditions. Xsens platform for generating automated WEBSITE: xsens.com MVN Analyze can be used anywhere; in the assessment reports using Xsens motion EMAIL: [email protected] lab or on the field and Is immune to magnetic capture data captured with MVN Analyze. KEY CLIENTS: English Institute of Sport, Exeter distortions, even in the most challenging Making an easy and fast Xsens workflow Chiefs, Team Sunweb environments. The system is quick and easy to from attaching sensors, calibrating, RELEVANT SPORTS: Applicable across all setup and gives consistent and validated data. HD reprocessing and creating reports sports available in minutes. TAGS: Health / Med Tech, Performance Data Analytics, Wearables / Smart Devices

DATA SPORTS GROUP DIGITAL SPORTS DATA & STATISTICS

HEAD OFFICE: Berlin, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 DSG provides live sports content services to a DSG produces eSports a data catalogue ESTABLISHED: 2015 range of partners, covering 35+ sports tracking tracking the most popular game titles WEBSITE: datasportsgroup.com over 5,000 competitions. Having a broad data and more. DSG will deliver a full sports EMAIL: [email protected] catalogue, DSG provides real-time game info, catalogue with athlete performance KEY CLIENTS: Werder Bremen, Harman in-depth statistics, advanced metrics and statistics & country medals tables for International, ESPN, 1. FC Magdeburg covering multiple data points for global sport. the Olympics. DSG partners with leading RELEVANT SPORTS: Applicable across all Data is syndicated via an API datafeed, backed AI platforms to use DSG’s in-depth data sports with technical documentation to integrate the and performance stats for top football TAGS: AI (Artificial Intelligence), News / services. DSG also supplies Widgets & fully competitions to gain valuable insights. Content, Performance Data Analytics Hosted Solutions where design, development, and hosting services are provided as a plug and play service.

FANHERO A WHITE LABEL, ALL-IN-ONE, LIVE STREAMING, OTT SOLUTION

HEAD OFFICE: Orlando, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 FanHero is a live-streaming and VoD platform FanHero allows live broadcasts anywhere ESTABLISHED: 2015 that allows creators to publish varied content. at any time, with the option to run WEBSITE: fanhero.com The company has invested in our platform simultaneously on multiple channels EMAIL: [email protected] which uses OTT technology to deliver HD (Multi-Streaming). Videos can be saved KEY CLIENTS: Orlando City FC Quality to users; popular in sports, games and as a post on your feed and viewed on RELEVANT SPORTS: Applicable across all music shows. Our partners want to structure demand. Real-time interaction is also sports their community, share information, and have possible through the use of live chat, with TAGS: Marketplace, OTT, Video Analytics user data for promotions, monetization, or new the participation of up to 1 million users. engagements. The U.S. Academy of Interactive Users can pause and resume playback from and Visual Arts awarded the 2018 W3 award the point where it was stopped (Playback to FanHero for providing the best streaming Progress). services on the market today.

FISHBRAIN SOCIAL NETWORK AND MARKETPLACE FOR ANGLERS

HEAD OFFICE: Stockholm, Sweden SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Fishbrain is the leading social network for Fishbrain will continue to further develop ESTABLISHED: 2010 people who love to fish. Bringing fishing into its social commerce capabilities, and will WEBSITE: fishbrain.com the digital age, the free-to-use app, with 9 continue to help anglers through the use EMAIL: [email protected] million+ users worldwide helps create the of data. KEY CLIENTS: Casio, Google, Apple, Florida best possible fishing experience by providing Fish & Wildlife Commission, US Fish & Wildlife everyone with the tools, insights, and support Service to enjoy the world’s most popular sport. RELEVANT SPORTS: Applicable across all sports Fishbrain recently tapped into the $48 billion TAGS: AI (Artificial Intelligence), E-Commerce, US fishing retail sector with the launch of its Social Media Shop, an in-app and on-web marketplace which hosts the best fishing gear from the most respected brands.

GUMGUM SPORTS AI-POWERED SPONSORSHIP ANALYTICS

HEAD OFFICE: Santa Monica, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 GumGum Sports is an AI-powered sponsorship Our partnership with Winmol marks a key ESTABLISHED: 2017 analytics solution that delivers timely data and milestone in arming stakeholders with WEBSITE: gumgum.com/sports insights to help our partners contextualize the the intelligence they need to secure the EMAIL: [email protected] value of their sponsorships. most effective partnerships by helping KEY CLIENTS: Maple Leaf Sports identify and strategize brand partnership and Entertainment, Scout Sports and A division of computer vision pioneer GumGum, opportunities. Our continued growth Entertainment, New York Life, Glasgow the company captures the full media value of has seen a recent partnership with a top Warriors sports sponsorships across live broadcasts, football league, who will use the platform RELEVANT SPORTS: Applicable across all social media, and digital streaming, enabling for sponsorship analysis and optimization sports rights holders to retain and grow partner to stimulate future growth, standardize TAGS: AI (Artificial Intelligence), Business revenue and giving sponsors the ability to track best practices, and uncover and value new Intelligence, Sponsorship Analytics and optimize media value across a portfolio of sponsor assets for the future.. sponsorships.

BEYOND SPORTS VIRTUAL VISUALIZATION & DATA ENHANCEMENT

HEAD OFFICE: Alkmaar, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Beyond Sports simulates live sports matches The simulations can be used to view the ESTABLISHED: 2014 in virtual 3D environments. Even just single match from any perspective or interact WEBSITE: beyondsports.nl point positional tracking data is enough to with the action on the field like never EMAIL: [email protected] power rich simulations, due to Beyond Sports’ before. Accessible from a web or mobile KEY CLIENTS: English Premier League, NFL, AI enhancing everything that is not included in app environmentl, therefore not only NHL, Sky Sports, Fox Sports the received data such as player orientation, limited to enterprise clients. Being a RELEVANT SPORTS: Applicable across all fitting animations, ball behavior and more. simulation, it also offers the possibility to sports change the entire look of the environment, TAGS: AI (Artificial Intelligence), Computer Our outputs are a natural looking simulation for example from a humanoid look a ‘lego’ Vision, VR (Virtual Reality) / AR (Augmented that stays close to reality, with applications or ‘minecraft’ look. Reality) in player development, broadcasting, match analysis, gamification & content creation.

CARDIO PHOENIX A STEP AHEAD IN HEART DISEASE DETECTION.

HEAD OFFICE: Ontario, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Over 12 years in the making, Cardio-HART, a In early 2020 Cardio Phoenix had the ESTABLISHED: 2003 breakthrough AI-powered heart diagnostic opportunity to participate at the Congreso WEBSITE: cardiophoenix.com device for the early detection of cardiovascular Anual de Cardiología Internacional EMAIL: [email protected] disease. It has one of the most advanced AI to (CADECI) in Mexico, where during 4 KEY CLIENTS: CADECI help understand innovative new bio-signals days demo tests the effectiveness of RELEVANT SPORTS: Applicable across all which when combined with ECG are able to our medical device was proven to the sports detect and diagnose up to 94% of all common medical community. Physicians, GPs and TAGS: AI (Artificial Intelligence), Business heart diseases by prevalence in primary care. Cardiologists witnessed how Cardio-HART‚ Intelligence, Health / Med Tech can help to improve cardiac care in Mexico. Expands patient care in remote locations by enabling powerful Cardiac-Telemedicine tools while continuing to deliver the best of cardiac care.

CRICHEROES YOUR CRICKET NETWORK

HEAD OFFICE: Ahmedabad, India SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 CricHeroes is a mobile-first platform This has never been done before, so ESTABLISHED: 2016 organising global grassroots Cricket all, the whole idea of bringing together the WEBSITE: cricheroes.in bridging the gap between passionate amateur stakeholders of grassroots cricket closer is EMAIL: [email protected] and international cricketers with the help of exciting. We are not only making cricketers KEY CLIENTS: Cricket Sri Lanka, Cricket technology. It provides a platform for millions better with data and increasing business Afghanistan, Cricket Association of Bengal, to showcase their talent, get recognition for the professionals but also creating Baroda Cricket Association, Vidarbha Cricket for their achievements and become better workflow software for businesses around Association cricketers with the help of data. It also builds cricket, to help organize their operations. RELEVANT SPORTS: Cricket an ecosystem (sports shops, academies, Connecting every stakeholder digitally and TAGS: Grassroots / Youth, Marketplace, News grounds, umpires, scorers, commentators) meaningfully is the most exciting part of / Content around grassroots cricket and enables this journey. e-commerce on top.

CRICVIZ CRICKET ANALYSIS IN BROADCAST, MEDIA AND PERFORMANCE

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 CricViz is setting the agenda in cricket We have been using the break in cricket ESTABLISHED: 2015 analytics. Combining the world’s most to increase the scope of our database, WEBSITE: cricviz.com extensive cricket database and unique models and products. New data sources via EMAIL: hello@cricviz.com predictive models with the expertise of our wearables and camera tracking means new KEY CLIENTS: Sky Cricket, ICC, Fox Cricket, diverse team, CricViz provides unrivalled analysis for broadcasters and other clients. Cricket West Indies, Cricket Australia analysis and insight to clients globally. We will soon release the new CricViz RELEVANT SPORTS: Cricket Working alongside teams such as the impact system, an enhanced measurement TAGS: AI (Artificial Intelligence), News / Australian national side, Rajasthan Royals and of player performance in every format. Content, Performance Data Analytics Multan Sultans, Sky Sports and Fox Sports and the wider media, CricViz offers an analytical service to inform elite level decision-making and tell data-driven stories.

DARTFISH VIDEO PERFORMANCE AND DATA ANALYSIS SOLUTIONS

HEAD OFFICE: Fribourg, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Dartfish is a Swiss-based company providing We have recently launched a new service ESTABLISHED: 1999 video-based solutions to support performance allowing clients to maximize ticketing WEBSITE: dartfish.com analysis across industries such as sport, revenues while maintaining distancing EMAIL: [email protected] education, and healthcare. Dartfish proposes rules when stadiums reopen following KEY CLIENTS: German Ice Hockey Federation a full end-to-end opened ecosystem starting COVID-19. (DEB), French Handball Federation (FFHB), with the capture of images and data for More than 50% of the Ice hockey teams in analysis. Venue Business Intelligence (VBI) has Scandinavia and Switzerland. been unveiled as a tool to help stadium RELEVANT SPORTS: Applicable across all Dartfish then proposes a full range of and arena management teams achieve sports quantitative and qualitative analysis tools maximum efficiency when seating their TAGS: AI (Artificial Intelligence), Computer either on Mobile platforms or on PCs. Finally, clients while maintaining the safety Vision, Performance Data Analytics Dartfish has developed a cloud-based sharing distances. platform for the sharing of video analysis.

DATAPOWA SPORTS AI SPONSORSHIP VALUATION & DIGITAL BENCHMARKING

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 DataPOWA is a business offering specialist POWA index is in a constant state of ESTABLISHED: 2017 marketing and data services to sports rights development via enhancements to the WEBSITE: powaindex.com holders, brands and agencies. In November rights holder dashboard module. Exciting EMAIL: [email protected] 2018 it launched AI software POWA index, upcoming developments include being KEY CLIENTS: English Football League, a measurement of power, AI valuation, able to view localized data (City/State/ Leicester City FC, Wasps RFU, Dentsu, The prediction and ranking system. POWA index Region), more opportunities for users to Coca-Cola Company has data from over 3,000 teams, leagues interrogate the search engine & social RELEVANT SPORTS: Applicable across all and events from around the globe and media data and even more geographic and sports provides a transparent view of the market by demographic data. TAGS: AI (Artificial Intelligence), Fan Analytics, incorporating traditional media, social, digital Sponsorship Analytics and fan platforms.

ESPORTS CHARTS ESPORTS AND STREAMING ANALYTICAL AGENCY

HEAD OFFICE: Kyiv, Ukraine SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Esports Charts is the multi-sense big-data- By understanding local markets, we ESTABLISHED: 2016 mining and analytical agency for esports, increase coverage through establishing WEBSITE: escharts.com traditional sports and entertainment and one partnerships and launching new language EMAIL: [email protected] of the largest public sources of streaming versions of the website. In 2020, Japanese KEY CLIENTS: Team Liquid, Fnatic, Astralis analytics in the world. The agency collects, and Korean and Turkish versions were Group, G2 Esports, WePlay! Esports researches, processes and analyzes data launched. New products and services RELEVANT SPORTS: Esports and statistics of live tournaments, real-time are to be launched by the end of this year TAGS: Business Intelligence, Computer Vision, in-game events, players/teams performance, including Streamers Wiki, strengthening Fan Analytics and even spectator reactions and emotional the leading position of Esports Charts. contexts.

FOXTENN TECHNOLOGIES WE BRING REVOLUTIONARY ACCURACY AND DATA TECHNOLOGY TO SPORTS MARKETS.

HEAD OFFICE: Barcelona, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We are a unique, cutting-edge tech company We are the unique technology approved ESTABLISHED: 2012 dedicated to high precision sports analysis to use IN/OUT technology in tennis clay WEBSITE: foxtenn.com with leading products patented worldwide. tournaments. Clay is a “living” surface and EMAIL: [email protected] Our mission is to bring revolutionary accuracy therefore the most demanding one in terms KEY CLIENTS: Davis Cup Finals by Rakuten, to sports markets, providing unprecedented of accuracy. Foxtenn has also developed ATP500 Tokyo, ATP500 Rio Janeiro, WTA technology for referees, players and tv a data platform for players, coaches and Premier 5 analysts while thrilling sports fans as never also fans. RELEVANT SPORTS: Tennis before. We are also experts in thorough data TAGS: Fan Analytics, Performance Data analysis and capture and our technology can Analytics, Sports Officiating Tech be already found all around the world in the professional ATP, WTA and ITF tours.

HEADCHECK HEALTH CONCUSSION MANAGEMENT SOFTWARE

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 At HeadCheck Health, our goal is simple: we We have recently and successfully ESTABLISHED: 2015 want to improve outcomes for athletes by onboarded our largest client, one of the WEBSITE: headcheckhealth.com preventing mismanaged head injuries. Our top professional sports leagues in North EMAIL: [email protected] tools are designed to help all those involved in America. We’ve also launched a new KEY CLIENTS: Canadian Football League, Trek the identification, management, and care of a product, HeadCheck Manager, to help Factory Racing, Volleyball Canada, University suspected concussion. Whether at the amateur everyone in amateur sports follow safety of British Colombia, Canadian Junior Hockey or professional level, HeadCheck’s end-to-end protocols and report injuries. League solutions enable organizations of all types RELEVANT SPORTS: Applicable across all and sizes to execute their current concussion sports protocols, support athlete recovery, and TAGS: AMS (Athlete Management System), mitigate risk. Health / Med Tech, Protection / Concussion

ION SPORT CLOUD-BASED COACHING, VIDEO AND DATA FUSION TECHNOLOGIES

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 iOn Sport delivers sporting technology The transition from high performance ESTABLISHED: 2010 solutions for both elite-level and pathways analysis for the elite level to providing fully WEBSITE: ion-sport.com to provide actionable insights for coaching, managed services for pathways represents EMAIL: [email protected] player and sporting development. Products a key pivot in the iOn Sport journey. Our KEY CLIENTS: Sydney Roosters, NSW include: iOn Coach, a fully managed service cloud-based coaching platform is ready to Waratahs, Marconi Stallions FC, Bucharest providing video capture, stats coding, cloud- go and is built around coaching and player United Football Club, FairBreak based coaching and collaborative analysis development processes and outcomes. RELEVANT SPORTS: Applicable across all platforms; SportsFocus, a data capture, iOn Coach facilitates optimized workflows sports analysis and sharing platform for training around coaching, talent development and TAGS: Grassroots / Youth, Performance Data and match facilities; EquiOn - a data fusion ID, scouting, coach education and more. Analytics, Video Analytics and analysis solution for equine training and The platform also features a VoD and live racetrack facilities. streaming functionality.

KICKS N STICKS GAMIFICATION OF SPORTS (SOCCER & FIELD-HOCKEY)

HEAD OFFICE: Oisterwijk, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 To inspire and challenge kids to play more The Smart Eye is under development. ESTABLISHED: 2015 sports with a focus on Soccer and Fieldhockey. Partnerships with Smart Goals andwith WEBSITE: kicksnsticks.eu Our gamification platform “No stats No Glory” C-sign. Starting in Chicago, USA from EMAIL: [email protected] has a connection to several proprietary tools: September 2020. KEY CLIENTS: NAC Breda, HC Oranje Rood, HC Kicks N Sticks Smart Ball, The Dashtag, The Rotterdam, HC Tilburg, Smart Goals Smart Eye and Smart Goals. To activate and RELEVANT SPORTS: Applicable across all test our products we also provide camps & sports Clinics, toddler lessons, training sessions TAGS: Grassroots / Youth, Performance Data - train the trainer and youth coordination, Analytics, Wearables / Smart Devices winter and summer courses. Based in The Netherlands and Belgium.

LVISION AI-BASED TECH SUPPORTING SPORTS MEDIA & BETTING INDUSTRIES

HEAD OFFICE: Ashkelon, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We collect and generate sports data & digital We’re developing computer vision and ESTABLISHED: 2018 content to help athletes, sports teams, AI technology aimed to break down WEBSITE: lvision.io bookmakers and media services gain an every action made on a Basketball court, EMAIL: [email protected] edge over the market. A number of innovative producing high-quality visualization. From KEY CLIENTS: Dafabet, Sportsbet.io, products offer large-scale solutions using a single-angled video, we can identify the TennisOne our advanced computer vision & artificial players, ball, and their position. We know RELEVANT SPORTS: Applicable across all intelligence algorithms. Examples include how much they ran, distance between sports transforming single angled sports video them, ball passes, shots made. TAGS: AI (Artificial Intelligence), Computer streams to high-quality visualization, analyzing Alongside to the visualization, we produce Vision, OTT historical data on over 15 sports and producing in-depth analytics, insights, and betting highly-accurate insights, and creating our own oriented features tailored to customer player props markets. needs.

MAPLYTIKS ENABLE RIGHTS HOLDERS AND BRANDS TO MAKE COMMERCIAL SPONSORSHIP DECISIONS

HEAD OFFICE: Chennai, India SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Maplytiks is a real-time brand analytics startup We’re excited by real-time granular ESTABLISHED: 2017 that implements proprietary neural networks, analytics, data-science focused on sponsor WEBSITE: maplytiks.com advanced Deep Learning and Computer assets and commercial optimization. EMAIL: [email protected] Vision frameworks to enable stakeholders KEY CLIENTS: Turnstile, Cricket Ireland, in the sports and entertainment industry to International Hockey Federation, DHL, Kansas make informed and intelligent commercial City Chiefs, City Football Group sponsorship decisions. RELEVANT SPORTS: Applicable across all sports Maplytiks tracks the holistic brand TAGS: E-Commerce, Marketplace, Ticketing performance across media platforms, providing measurable metrics and deep-data insights to unlock new and optimize existing sponsorship assets.

MESHH SPATIAL ANALYTICS + RESEARCH PRODUCTS FOR LIVE EXPERIENCES

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Meshh’s product suite provides event Fortunate to work with some of the ESTABLISHED: 2015 producers, brands, venues and rights holders worlds leading sport and entertainment WEBSITE: meshh.com tools to develop granular insights around properties as well as brands and agencies, EMAIL: [email protected] footfall and visitor engagement. Active in Meshh has broad cross-discipline KEY CLIENTS: Formula 1, Live Nation the sports, entertainment and exhibition experience providing insight into live Entertainment, London Marathon, Sportradar, spaces, Meshh’s team of research and data experiences. Currently Meshh is adding Verizon analysts provides bespoke analysis to help additional capacity / threshold monitoring RELEVANT SPORTS: Applicable across all stakeholders better understand consumer capabilities to its product suite. This tool sports behavior and provide actionable insights for will allow event staff to monitor patron / TAGS: Business Intelligence, Fan Analytics, the future. staff capacity in key areas throughout an Sponsorship Analytics event in real-time using our up-to-the- minute analytics dashboard.

MIRO AI AI FOR SPORT PHOTOS & VIDEO

HEAD OFFICE: Chicago, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Miro builds one-of-a-kind AI to describe sports 2019 Partnerships: ESTABLISHED: 2017 photos & video and unlock instant athlete 1. MYLAPS, to deliver athlete & brand WEBSITE: miro.io identification, brand recognition & gear using insights for elite endurance events. EMAIL: [email protected] computer vision. Launched in 2017, Miro rose 2. EnMotive/Gannett, to deliver instant KEY CLIENTS: Photoshelter, MYLAPS, Adidas, to become #1 in the running/active sports participant identification across 500+ Gannett, Asics, PLL market and has successfully brought much- active events in USA. 2020 RELEVANT SPORTS: Applicable across all needed AI innovation to team sports in 2020. 3. Photoshelter, to deliver athlete & brand sports More than 800 events around the world have analysis to a significant segment of TAGS: AI (Artificial Intelligence), Computer tapped Miro’s APIs to deliver instant athlete professional team sports. Vision, Video Analytics analysis to their participants & fans. Please see our YouTube channel for more info.

QCUE DATA DRIVEN PRICING AND TICKETING TECHNOLOGY COMPANY

HEAD OFFICE: Austin, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Qcue’s Pricing Modules provide data driven Qcue continues to innovate industry ESTABLISHED: 2007 dynamic pricing for all of your daily events into changing technologies including the WEBSITE: qcue.com a single intuitive interface for both the primary Qchange season ticket application; the EMAIL: [email protected] and marketplace sales channels. Designed ticketing industry’s first data-driven and KEY CLIENTS: San Francisco Giants, Chicago to empower our partners to manage pricing value-based season ticket customization Cubs, Los Angeles Clippers, St Louis Blues, and yield management efficiently utilizing tool. Qchange changes the way season Atlanta Falcons automation and fewer staffing resources. The ticket packages are created and allocated RELEVANT SPORTS: Applicable across all Qcue proprietary algorithms and our partners using proprietary algorithms and state of sports customized strategies enable teams and the art integrations. TAGS: Business Intelligence, Marketplace, organizations to execute pricing and sales Ticketing strategies while maximizing their opportunity.

RSPCT BASKETBALL BASKETBALL SHOT PRECISION TRACKING FOR ALL LEVELS

HEAD OFFICE: Tel Aviv, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We’re the leading shot tracking solution in the The potential for improvement ESTABLISHED: 2015 NBA (14 teams) but also to kids’ academies everywhere is amazing. We’ve use WEBSITE: rspctbasketball.com and private coaches, improving player’s cases demonstrating the value at each EMAIL: [email protected] shooting and team decisions. RSPCT tracks level. The validation and data provided KEY CLIENTS: 14 NBA teams shots in high precision - FG% is not a good by our NBA leadership are unmatched. RELEVANT SPORTS: Basketball enough metric and we track the shot’s exact The combination of fun, results and TAGS: Grassroots / Youth, Performance Data hit location, its arc, origin and more in high connectivity that the system provides Analytics, Wearables / Smart Devices resolution in real time, without interfering will make it a part of every basketball with the game. Since shooting quality is a experience, on every basket, everywhere. key in basketball, we also offer tools for fan engagement, betting, officiating and more.

SALTED CO. SMART INSOLE FOR GOLF AND PERSONAL TRAINING SOLUTION

HEAD OFFICE: Seoul, South Korea SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SALTED is an IoT based digital healthcare Salted provides digital healthcare solution ESTABLISHED: 2015 solution company, aiming to make a healthier to help customers find and accept more WEBSITE: salted.ltd life. Embedded foot pressure sensors in easily. We are updating our smart insole EMAIL: [email protected] insole assess body balance, walking pattern continuously and developing the app. We KEY CLIENTS: Golf Academy, Golf Coach, & gait. Then the solution application provides have concentrated on the institutions so Fitness Coach, Rehabilitaion Hospital the corrective exercise plan and training far but we will create new contents for RELEVANT SPORTS: Golf solution based on individual body balance end users. We will further our existing TAGS: Performance Data Analytics, Video data. Our product range includes SALTED relationship to golf academies, coaches Analytics, Wearables / Smart Devices Golf (swing optimisation feedback), SALTED and distributors. Also, we will make Training (form analysis) and SALTED Balance a partnership related to our business (corrective exercises). activity.

SBG SPORTS SOFTWARE REAL-TIME INTEGRATED ANALYSIS SOLUTIONS FOR SPORTS

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SBG Sports Software develops award-winning SBG is FIA Exclusive Official Supplier for ESTABLISHED: 2008 decision support products. From Formula 1 to ‘Race Control Systems’ providing award- WEBSITE: sbgsportssoftware.com the Premier League, SBG applications process winning RaceWatch solutions, joining the EMAIL: [email protected] and synchronize multiple sources for precision FIA Industry Working Group in leading KEY CLIENTS: Eintracht Frankfurt, FIA, prediction, planning, analysis and review. development of race management and Leicester City Football Club, Mercedes AMG RaceWatch is the flagship solution for strategy, safety technology for circuits worldwide. Petronas Motorsport, Porsche Motorsport modelling and review; MatchTracker delivers Continued growth with new operations in RELEVANT SPORTS: Applicable across all team/player analysis to coaches; Focus North America focusing on MLS, NBA and sports provides side-line multi-channel recording, motorsport. TAGS: Performance Data Analytics, Sports instant replay and tagging for all sports; SBG Officiating Tech, Video Analytics Hub app specializes in collaborative sharing.

SCISPORTS FOOTBALL DATA INTELLIGENCE

HEAD OFFICE: Amersfoort, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SciSports is a leading provider of football We support football professionals to stay ESTABLISHED: 2013 data intelligence for professional football ahead of the game by providing the leading WEBSITE: scisports.com organisations, football players, media and data intelligence platform that delivers EMAIL: [email protected] entertainment. We use data intelligence to personalized, actionable insights via a KEY CLIENTS: Royal Dutch Football understand football with the goal of improving multitude of interfaces. We created the Association (KNVB), VfL Wolfsburg, Olympique the game on the pitch and enriching the eQuality Index algorithm with the Royal Lyonnais, AFC Ajax, Leeds United experience of billions of fans around the globe. Dutch Football Association (KNVB) to RELEVANT SPORTS: Soccer Therefore we continuously create and develop enrich Dutch amateur football, support TAGS: AI (Artificial Intelligence), Performance new tools and metrics. professional football clubs in their player Data Analytics recruitment strategy and helped Memphis Depay in finding a suitable club for the next-step in his career.

SIGHTCORP AI BASED HUMAN MEASUREMENT TECHNOLOGIES

HEAD OFFICE: Amsterdam, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Sightcorp is an AI spin-off of the University of Our solutions can already aggregate ESTABLISHED: 2013 Amsterdam, specialized in creating easy-to- information on; demographics, face WEBSITE: sightcorp.com use software to analyze & recognize faces in recognition (1:1, 1:N and Liveness EMAIL: [email protected] real-time. We use Computer Vision and Deep detection) and more! The first week of KEY CLIENTS: NEC Displays, Scarabee, Learning to provide commercial solutions that June 2020 we will release “Face Mask Daifuku, Focal Media, Heineken give our clients accurate insights. Our Science detection” on top of our product line; RELEVANT SPORTS: Applicable across all Centre of Amsterdam HQ is where the team Deepsight. We have many more affordable sports works on the development of our state-of-the- COVID Prevention solutions coming up!We TAGS: AI (Artificial Intelligence), Computer art AI software solutions that are being used all are proud partners on Intel and are part Vision, Video Analytics around the globe. Mainly used in Retail, Digital of the Intel IoT Alliance and AI builders signage/DOOH, Security; access control, Members programs. loyalty programs

SIMI AWARD WINNING MARKERLESS MOTION CAPTURE TECHNOLOGY

HEAD OFFICE: Unterschleissheim, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SIMI is a technology company with To further develop the market Simi is ESTABLISHED: 1992 internationally renowned image-based offering cloud solutions. Also we are WEBSITE: simishape.com Motion Capture and Analysis Systems. We working on different approaches to include EMAIL: [email protected] offer the most unique markerless motion machine learning technology and AI to the KEY CLIENTS: MLB teams, various universities, capture technology on the market; Simi Shape world of sports performance analytics. P3 in Santa Barbara, Peak Performance silhouette tracking opens up unprecedented Since 2019 Simi is part of ZF Group. This Pitching opportunities for the world of sports. This step allows us to take our technology to the RELEVANT SPORTS: Applicable across all unique solution allows biomechanical in-depth field of autonomous driving.. sports analysis of real competition performance with TAGS: AI (Artificial Intelligence), Computer no touchpoint whatsoever to the athlete’s body Vision, Performance Data Analytics and routine. Simi has been able to equip sport arenas, stadiums and gyms around the world.

SKIOO REVOLUTIONARY POST-PAYMENT SKI PASS

HEAD OFFICE: Lausanne, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Hitting the slopes without queuing at the The network of partner ski resorts will ESTABLISHED: 2012 cash desk, and without buying a ski ticket increase globally for ski season 2020/2021 WEBSITE: skioo.com in advance, at Skioo we want every skiing and an exclusive member club will be EMAIL: [email protected] experience to be as smooth as fresh powder launched “Skioo Club” to allow more skiing KEY CLIENTS: Davos Klosters, Crans-Montana, snow. Thanks to the Skioo Pass skiers have for less money through a cashback system, Sierra Nevada, Vallnord, Arosa instant access to a large network of ski partner offer exclusive deals with our partner RELEVANT SPORTS: Snowsports resorts in Switzerland and around the world. brands and resorts and premium Skioo TAGS: E-Commerce, Ticketing Moreover, the Skioo App creates a community app features such as 3D GPs tracks and 3D of snow lovers and offers additional resort maps. information and other features to fully enjoy the ski experience. Skioo is a Skitude company since 2019.

SKITUDE DIGITAL SOLUTIONS FOR THE SKI INDUSTRY

HEAD OFFICE: Girona, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Skitude’s mission is to connect skiers Skitude is a network of 100+ apps (Skitude ESTABLISHED: 2012 and mountain enthusiasts, giving them + Official ski resort apps) compatible with WEBSITE: skitude.com convenience, safety and fun when they visit tracking and gamification via ‘Skitude EMAIL: [email protected] any ski resort or mountain destination through profile’, catering to a community of more KEY CLIENTS: Grandvalira, Madonna Di a network of full-featured mobile apps and a than 1.8 million skiers. Skioo, a Skitude Campiglio, Ski RCR, Valle Nevado, Elan, post-payment ski pass called Skioo. company since 2019, offers a unique Salomon post-payment ski pass that enables direct RELEVANT SPORTS: Snowsports In addition, Skitude connects resorts and access to the slopes to 35+ resorts in TAGS: E-Commerce, GPS Tracking, Official brands to mountain enthusiasts, to enhance Europe, without having to stand in line nor Data Provider user experience and maximize online sales to book online in advance - a revolutionary through mobile marketing services. and convenient solution for skiers that helps to increase social distancing.

SPEKTACOM TRANSFORMING CRICKET THROUGH POWER BAT TECHNOLOGY

HEAD OFFICE: Bangalore, India SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Spektacom’s vision is to revolutionize the Exciting roadmap of products based on ESTABLISHED: 2019 sporting experience by creating an engaging sensors/IoT, machine learning, computer WEBSITE: spektacom.com ecosystem through state-of-the-art smart vision, and AI- for both the broadcast and EMAIL: [email protected] products and technologies. Our Power Bat consumer markets across multiple sports. KEY CLIENTS: Star Sports, several IPL teams technology uses an ultra-lightweight sticker Partnerships include: Official Technology RELEVANT SPORTS: Cricket to get real time data on batting performance; Partner - Microsoft, Official Broadcast TAGS: AI (Artificial Intelligence), Performance including bat speed, impact location, twist, Partner - Star. Data Analytics, Wearables / Smart Devices launch angle, and power. The technology brings a new dimension to performance enhancement, to how fans can engage with the game, and how broadcasters can transform their content to make it much more relevant.

SPORTSKPI SPORTS ANALYTICS FOR DRIVING PERFORMANCE

HEAD OFFICE: Bangalore, India SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SportsKPI is an organisation which enables Our Sports Data scientist are working on ESTABLISHED: 2015 sports teams, clubs and federations to the best models to predict win probabilities WEBSITE: sportskpi.com drive performance by providing end-to-end and are also developing expected goal EMAIL: [email protected] solutions by leveraging analytics, tech and model for Indian Super League. We are KEY CLIENTS: All Indian Football Associations, knowledge of sports. We provide performance researching on expansion to other sports ProKabaddi Teams, Reliance Academies, analysis using video and data analysis and and also expanding our business to other Fancode build metrics and algorithms. Football and countries as well. RELEVANT SPORTS: Applicable across all Kabaddi are major sports we are working on sports and plan to expand to other sports as well. We TAGS: AI (Artificial Intelligence), Business also offer courses on sports analytics and are Intelligence, Grassroots / Youth helping build the sports analytics community.

STATORIUM SOCCER DATA

HEAD OFFICE: Minsk, Belarus SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Statorium Football API feeds allows you to We offer deep integration with WordPress ESTABLISHED: 2019 build Mobile Apps or create sports news sites or Joomla CMS, JoomSport mobile App that WEBSITE: statorium.com with the live supported football data for many can be delivered as white label solution EMAIL: [email protected] public soccer leagues. and predictions gamification software. KEY CLIENTS: Intikkertje, Bwin Interactive Entertainment AG, FC Dynamo Breste RELEVANT SPORTS: Soccer TAGS: AMS (Athlete Management System), Official Data Provider, Performance Data Analytics

STT SYSTEMS HIGH-END MOTION ANALYSIS SOLUTIONS

HEAD OFFICE: San Sebastian, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 STT is a leading company in the development STT is working in three type of ESTABLISHED: 1998 of inertial & optical mocap systems. From technologies: Video based motion WEBSITE: stt-systems.com our first product, a golf swing analyzer, we analysis (2D), comprehensive solutions EMAIL: [email protected] started gathering experience in optical motion for 3D motion analysis and flexible IMU KEY CLIENTS: Adidas, Harbour-UCLA Medical capture. We would soon learn to integrate configurations for fullbody kinematic Center, Decathlon, Trek Bikes, BH Bikes various cameras, to calibrate them and to analysis. RELEVANT SPORTS: Applicable across all synthesize clean, accurate 3D points based sports on marker tracking. An efficient pipeline, TAGS: Performance Data Analytics, Video combined with a careful software design and a Analytics, Wearables / Smart Devices constant interaction with the end-users, would allow us to offer innovative products in the field of biomechanics.

STUPA SPORTS ANALYTICS DATA & VIDEO ANALYTICS IN RACKET SPORTS

HEAD OFFICE: Delhi, India SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Stupa is working in data and video analytics We are working on Artificial intelligence ESTABLISHED: 2019 for racket sports, starting with Table Tennis. and Machine Learning to bring the analysis WEBSITE: stupaanalytics.com The product is designed to help athletes to real time. The proof of concept is EMAIL: [email protected] and coaches to analyze their competitive ready and we are working on making it KEY CLIENTS: International Table Tennis matches and practice sessions. We offer live by end of September 2020. We have Federation, USA Table Tennis, Ultimate Table numerous services; Match Analysis‚ Practice 35 World ranked users (from World Top Tennis, GoSports Foundation, Table Tennis Analysis, Athlete Profiling, Opponent Analysis, 100 in multiple categories) Table Tennis Federation of India Broadcasting stats and Social Media creative. players using this application, and have RELEVANT SPORTS: Tennis Table Tennis alone has 300 million players the International Table Tennis Federation, TAGS: AI (Artificial Intelligence), Performance across the world, and we look forward to USATT and Ultimate Table Tennis as key Data Analytics, Video Analytics expanding into the wider racket sport market. clients.

SYNCTHINK OBJECTIVE BRAIN HEALTH ASSESSMENT AND TREATMENT

HEAD OFFICE: Palo Alto, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We are a neuro technology startup focused on We are in process of migrating to a new ESTABLISHED: 2009 bringing objective measurement to common Augmented Reality platform, paving WEBSITE: syncthink.com neurological and other conditions such as the way for more robust and specific EMAIL: [email protected] fatigue. We utilize VR with high fidelity eye assessments of brain performance. We KEY CLIENTS: Premier Lacrosse League, Pac tracking cameras and emitters to rapidly have over 1,500 trained users and are 12 Conference, Atlanta Hawks, Washington quantify the brains performance over a series closing in 100,000 patient assessments. Wizards, Massachusetts General Hospital of 60 second assessments. Currently we RELEVANT SPORTS: Applicable across all work with sports, healthcare, and military sports populations. TAGS: Health / Med Tech, Protection / Concussion, VR (Virtual Reality) / AR (Augmented Reality)

TRUFAN AUDIENCE ANALYTICS FOR BUSINESSES OF ALL SIZES

HEAD OFFICE: Toronto, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Trufan empowers businesses to make To help small businesses and athletes ESTABLISHED: 2018 smarter marketing decisions using data. during this tough time, Trufan released an WEBSITE: trufan.io Audience analytics platform SocialRank helps offering where any SMB or athlete under EMAIL: [email protected] businesses identify and segment, reach new 25K followers could get 45 day free access KEY CLIENTS: NBA, NFL, PUMA, Turner audiences, understand what resonates with to SocialRank. Trufan is releasing website Sports, Bleacher Report their target and offers a database of over 2 changes for the Trufan and SocialRank RELEVANT SPORTS: Applicable across all billion social profiles and 10 million audience sites, part of these include releasing a free sports reports. The Toronto based company is backed plan that anyone in the world can sign up TAGS: Fan Analytics by some of the world’s biggest names in the for. We also rolled out a pricing plan that world of sports, media and venture capital and is conducive for small businesses with works with brands including Samsung, Netflix, transactional plans starting at $24/month. NBA, and NFL.

ACTIVINSIGHTS LIFESTYLE MEASUREMENTS & BEHAVIOURAL INSIGHTS

HEAD OFFICE: Cambridgeshire, United SUMMARY WHAT’S EXCITING Kingdom Activinsights is a digital healthcare business. We provide full hardware deployment & EMPOYEES: 1-10 We provide professional insight into lifestyle bespoke data analysis services for clients. ESTABLISHED: 2010 and behaviour. We measure, manage and We also develop open-source analysis WEBSITE: activinsights.com analyse behavioural data to build digital tools for the academic research community EMAIL: [email protected] wellness services. We have industry-leading in the statistics environment R with KEY CLIENTS: Confidential capabilities & infrastructure including: packages on CRAN. We have experience in RELEVANT SPORTS: Applicable across all - Specialist wearables working with leading sports bodies across sports - Privacy-by-design data architecture the global to enhance professional athletes TAGS: Health / Med Tech, Performance Data - Expertise in study design & data flows training, performance & recovery. Analytics, Wearables / Smart Devices - Deep understanding of real-world systems - Analysis of objective lifestyle data - Enhanced data capture through apps - Flexible & enterprising ways of working

ADVANCE PRO BASKETBALL BASKETBALL FRAMEWORKING & ANALYTICS BASED CONSULTANCY

HEAD OFFICE: Amsterdam, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Advance Pro Basketball established in April We are in the process of working on ESTABLISHED: 2014 2014 currently is a niche basketball analytics new partnerships including major clubs WEBSITE: advprobball.com based consultancy that offers a patent and federations as well as world class EMAIL: [email protected] pending framework solution to basketball basketball players that will be announced KEY CLIENTS: Darussafaka BC, Donar clubs, players as well as federations. Our towards the end of 2020. Groningen, Landstede Hammers, Den Helder major solutions lie in a unique scouting and Suns, New York Knicks personnel service all the way to our 360 degree RELEVANT SPORTS: Basketball solution surrounding how club and league TAGS: Business Intelligence, Video Analytics, executives can improve their decision making Wearables / Smart Devices based on smart solution building.

ANALYTICS FOR SPORTS DIGITAL PLATFORM WITH DATA AND VIDEO ANALYSIS

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Our online platform offers: 1. Building partnerships with local football ESTABLISHED: 2018 • On-field soccer performance analysis leagues WEBSITE: afs.football • Data driven ranking system for players and 2. AI in data and video analysis EMAIL: [email protected] clubs 3. Sales Representatives in different parts KEY CLIENTS: Unique skills coaching,CFC • Connect with players, coaches, clubs, of Europe Combine Club, Ironborn FC, Elite Home Team scouts. 4. Browser-based performance analysis LLC, Kerela Blasters FC Academy • Play a game any club in the area can find tool development and enhancement RELEVANT SPORTS: Soccer another club for a friendly or competitive TAGS: Grassroots / Youth, Performance Data game Analytics, Video Analytics

BETHENEXT WORKING TO DETECT THE NEXT SPORTS TALENTS

HEAD OFFICE: Curitiba, Brazil SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 BeTheNext is a new sporting environment. A Through our technology, we make it ESTABLISHED: 2018 platform that provides the ‘match’ between possible for every athlete to have the same WEBSITE: bethenext.co athletes, sport clubs, sponsors and agents. In opportunity to be discovered; regardless EMAIL: [email protected] other words: the LinkedIn of Sports. of modality, gender, locality or social KEY CLIENTS: Samuel Fuchs, Agatha Rippel, class. We are also a solution for clubs and Gabriel Anthony, Rosangela Santos, Fernando other sports agents to discover and recruit Rufino new talents. We are synonymous with RELEVANT SPORTS: Applicable across all democratization, diversity, inclusion and sports opportunity in sport! TAGS: Athlete Empowerment / Promotion, News / Content, Social Media

CAMVISION AUTOMATED VIDEO SYSTEM SPORT LIVE STREAMING AND ANALYSIS

HEAD OFFICE: Brno, Czech Republic SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Intelligent video-capture systems for sporting With Panoris, you don’t need a cameraman, ESTABLISHED: 2007 events and video analysis used by many our smart software can pan, tilt and zoom WEBSITE: panoris.com professional football clubs and leagues around automatically. Panoramic video of entire EMAIL: [email protected] the world. pitch ensures that you will no longer miss a KEY CLIENTS: Swiss Football League, Austrian moment on the pitch. Football Bundesliga RELEVANT SPORTS: Soccer TAGS: AI (Artificial Intelligence), Computer Vision, Video Analytics

CHRONOJUMP BOSCOSYSTEM RESEARCH AND DEVELOPMENT OF TECHNOLOGY APPLIED TO PHYSICAL ACTIVITY AND SPORT

HEAD OFFICE: Barcelona, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Chronojump Boscosystem is a non-profit We perform many other activities. We ESTABLISHED: 2014 organization. The aim of the associaciation is could highlight: Collaborations in scientific WEBSITE: chronojump.org to develop a set of tools to acquire, manage research conducted in world and European EMAIL: [email protected] and analyze sport tests. It is a scientific athletics championchips, Technology KEY CLIENTS: Elite teams, Universities & solution used in the laboratory and in the field. presentations for FIFA, Advice and Research Centers from around the world We install our technology at sports clubs, technological training for clubs with a great RELEVANT SPORTS: Applicable across all universities and health centers and provide international reputation. sports generic and customized training courses. TAGS: Fitness Tech, Performance Data Analytics, Wearables / Smart Devices

COACH LOGIC COLLABORATIVE VIDEO ANALYSIS PLATFORM

HEAD OFFICE: Edinburgh, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Coach Logic is a collaborative video analysis We recently released our community ESTABLISHED: 2012 platform, which puts the review process firmly offering, The Clubhouse, which is full of WEBSITE: coach-logic.com in the hands of the coaches and athletes. amazing learning opportunities provided EMAIL: [email protected] An online platform, Coach Logic utilizes video by world class coaches, players and match KEY CLIENTS: England Rugby, West Ham and communication to develop people in sport, officials. United Academy, EHF (Euro Hockey), Leicester with all content being user generated. Tigers Academy, UK Sport A multi-sport platform that is widely used in In less than 2 months since inception, RELEVANT SPORTS: Applicable across all football, rugby union and field hockey in both 4,500 coaches and organisations are now sports player and coach development pathways, and connected. TAGS: Athlete Empowerment / Promotion, is used by the likes of West Ham United and Grassroots / Youth, Video Analytics Leicester Tigers Academy, England Rugby Game Development department and Euro Hockey.

CONNEXI PARTNERSHIPS A GLOBAL DATA DRIVEN SPONSORSHIP MARKETPLACE

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Connexi is a data driven sponsorship • Automate the YouGov sport data ESTABLISHED: 2018 marketplace that creates more time efficient • Activating our partnerships in Asia and WEBSITE: connexi.co and commercially relevant partnerships, Africa EMAIL: [email protected] without removing any of the control. We work • Continue to build on our partnership KEY CLIENTS: Formula 1, Diageo, E Extreme, with a large number of Brands, Rights Holders with iSportconnect Deloitte, ESL and Agencies across the world and have • Continue to onboard assets globally to RELEVANT SPORTS: Applicable across all partnered with market experts in both Africa build on our £450m worth of assets on sports and Asia, as well as being powered by YouGov the platform to date TAGS: Business Intelligence, Marketplace, Sport. We ensure brands are speaking to their Sponsorship Analytics customers through assets, and use a range of first party data, real-time social media data and most importantly consumer profiling data to ensure a stronger ROI.

CROWDIQ QUANTIFYING CROWDS

HEAD OFFICE: St Louis, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We combine gigapixel photography and By combining gigapixel photography and ESTABLISHED: 2010 computer vision to quantify the composition computer vision, we’re able to deliver per WEBSITE: fancam.com and behavior of crowds. Our clients in the section social distancing metrics in real EMAIL: [email protected] NBA, NFL, MLB and NHL use this data to time, including but not limited to: 1) The KEY CLIENTS: Minnesota Vikings, Jacksonville improve ticket sales, optimize their game day percentage of fans wearing masks per Jaguars, St Louis Cardinals, Atlanta Braves, experience, articulate value to sponsors and section 2) Occupancy level per section 3) Toronto Blue Jays future-proof their organizations. The average distance between fans per RELEVANT SPORTS: Applicable across all section 4) Clustering metrics and heat sports maps for every part of the stands. TAGS: Computer Vision, Fan Analytics, Sponsorship Analytics

CYBERFISHING ISMART FISHING ROD SENSOR

HEAD OFFICE: West Palm Beach, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Cyberfishing helps anglers find good fishing Started in January 2019. Four international ESTABLISHED: 2018 spots in a single click, choose the right time awards, including CES Innovation Award WEBSITE: cyberfishing.com and lure to increase their chances of catching Honoree. Cyberfishing transforms EMAIL: [email protected] a trophy fish and proudly share their triumphs from award winning device to a KEY CLIENTS: Distributors are in 15+ countries with friends or the wider fishing community. communicational platform for anglers RELEVANT SPORTS: Fishing with specific information they need, to a TAGS: GPS Tracking, News / Content, catch analytical tool and a future fishing Performance Data Analytics forecasting instrument and place to storage angling data.

DATA 4 SPORTS BIG DATA ANALYTICS FOR ELITE SPORT TEAMS

HEAD OFFICE: Paris, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Data 4 Sports is the flexible, automated and Our emphasis for the next 18 months is the ESTABLISHED: 2017 easy way for teams to deal with their data. enhancement of our Machine Learning & WEBSITE: data4sports.fr Artificial Intelligence engine, to help teams EMAIL: [email protected] Enter the world of 1-click analysis ! Data get even faster and better insights. KEY CLIENTS: PSG, AS Monaco, Girondins de 4 Sports provides clubs with a big data & Bordeaux, FFF, FFR analytics platform where they can intgrate all We’re also negociating integrations with RELEVANT SPORTS: Applicable across all the data they want to analyze performance. different data providers (from feeds sports From from events to tracking data, from to AMS) to give our users the ultimate TAGS: AI (Artificial Intelligence), Business content of training sessions to videos, our analytics experience, painless. Intelligence, Performance Data Analytics platform deals with all the club’s data to provide them with custom insights and to automate their reporting, just the way they want to see it.

EVENTCHAIN BLOCKCHAIN EVENT TICKETING PLATFORM

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 EventChain SmartTickets incorporates the With the shift in the event industry ESTABLISHED: 2017 latest technologies to help you secure and EventChain has been focusing on assisting WEBSITE: eventchain.io manage your ticket inventory to securely in the registration of online and 3D EMAIL: [email protected] ticket your live and online events. We include virtual events, virtual networking events, KEY CLIENTS: Impact Festival, Northern selling and tracking tools like promo codes, and Esports tournaments and events. Lights Festival affiliate links and detailed reporting, as well EventChain has integrated cryptocurrency RELEVANT SPORTS: Applicable across all as blockchain secured tickets to prevent payments for ticket registration, enabling sports counterfeiting and ticket scalping. event creators to accept more than 50 TAGS: Social Media, Ticketing cryptocurrencies including Bitcoin for tickets, as well as PayPal and Credit Cards.

FANSIFTER FAN DATA MANAGEMENT PLATFORM TO INCREASE REVENUES

HEAD OFFICE: Los Angeles, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 FanSifter is a fan data management platform FanSifter users can better connect with ESTABLISHED: 2019 built to help rights-holders in music, fans, capture audience insights, and WEBSITE: fansifter.com entertainment, and sports increase sales enhance digital experiences by turning EMAIL: [email protected] of tickets, music, merch, experiences, and partial identities into complete customer KEY CLIENTS: Music industry clients sponsorships. intelligence. RELEVANT SPORTS: Applicable across all sports Our mission is to fix the way audience and TAGS: AI (Artificial Intelligence), Fan Analytics, event data is used by music, entertainment Marketplace and sports industries, while also creating new revenue streams from the use of this data in brand advertising.

FOOTYSTATS SOCCER STATS FOR 750+ LEAGUES

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 FootyStats is the world’s most in-depth FootyStats also provides a JSON API at ESTABLISHED: 2017 Football Stats / Soccer Stats platform. Team https://footystats.org/api/. WEBSITE: footystats.org stats, League stats, and Player stats are EMAIL: [email protected] covered. Over/Under, Corners, Match H2H, We also have mobile apps incoming for KEY CLIENTS: Oracle, Daum (Kakao), SFU Tables, Results, HT/FT, Goals, Top Scorers, both iOS and Android, 2021. RELEVANT SPORTS: Soccer In-Play & more. We cover 750+ soccer TAGS: AI (Artificial Intelligence), Official Data competitions across the globe. Our company’s Provider, Performance Data Analytics data has been featured by Oracle, Daum, London School of Economics, Bristol Post, and more.

GOALIMPACT FOOTBALL PLAYER RATING AND PROGNOSIS

HEAD OFFICE: Hamburg, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Founded in 2016, Goalimpact serves the Everything Goalimpact provides is by ESTABLISHED: 2016 needs of football clubs, their owners and design a prognosis. So we do not tell you WEBSITE: goalimpact.com stakeholders for strategic player management how a player performed in the past, but EMAIL: [email protected] and squad planning. The services comprise how we expect him in the future. The KEY CLIENTS: Shandong Luneng Taishan, of scouting target check, target generation, algorithm is completely free of typical VfB Lubeck, Polish 1s league club, US Private prognosis of up to three seasons ahead based criteria used by humans and hence can add Equity Fund, Turkish Scouting Service on players available. a lot of value to your decision by providing a RELEVANT SPORTS: Soccer truly independent perspective. TAGS: AI (Artificial Intelligence), Business Intelligence, Performance Data Analytics

KICKOFF.AI FOOTBALL MATCH PREDICTIONS

HEAD OFFICE: Lausanne, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Kickoff.ai analyzes historical time series Our algorithm has proven to be accurate ESTABLISHED: 2016 of football match outcomes and computes in the long run, and it was able to beat the WEBSITE: kickoff.ai predictions for future encounters. In addition betting odds on some competitions. But EMAIL: [email protected] to providing up-to-date predictions for many applications go beyond merely generating KEY CLIENTS: EPFL football leagues, Kickoff.ai also showcases predictions and engaging sports fans. RELEVANT SPORTS: Soccer graphical representations of how the skill of By combining the model‚Äôs predictions TAGS: AI (Artificial Intelligence), Performance teams have changed over time. Behind the with movements on betting markets, it Data Analytics scenes, a novel algorithm developed by EPFL’s becomes possible to identify potential Information and Network Dynamics (INDY) lab cases of match fixing. This could help sport is at work. associations fight an ever-growing threat.

KINETISENSE ATHLETE AND HUMAN MEASUREMENT TECHNOLOGIES

HEAD OFFICE: Alberta, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Kinetisense has created a proprietary motion Kinetisense 360 adds the power of ESTABLISHED: 2014 capture engine that has been University Artificial Intelligence to the already robust WEBSITE: kinetisense.com validated to be one of the most accurate Kinetisense platform. EMAIL: [email protected] systems on the market. KEY CLIENTS: Miami Heat, Atlanta Braves RELEVANT SPORTS: Applicable across all sports TAGS: AI (Artificial Intelligence), Computer Vision, Health / Med Tech

LABBOLA SPORTS SPORTS STATISTICS AND DATA MANAGEMENT

HEAD OFFICE: Jakarta, Indonesia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Labbola Sports provide services in statistics We are developing research to utilize ESTABLISHED: 2012 and data management to support sports players’ movement tracking data. WEBSITE: labbola.com development with integrated technology EMAIL: [email protected] approach. Our data collection and analysis KEY CLIENTS: Professional Footballers products are based on scientifically proven Association of Indonesia, Lapangbola methods and continuous research in sports RELEVANT SPORTS: Applicable across all science. sports TAGS: AMS (Athlete Management System), Official Data Provider, Performance Data Analytics

MATH&SPORT SPORTS BIG DATA BECOMES SMART DATA WITH US

HEAD OFFICE: Milano, Italy SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Math&Sport’s mission is to get the most out Math&Sport’s goal for the coming ESTABLISHED: 2017 of big data in professional sport to improve months is to expand in the international WEBSITE: mathandsport.com performance and fan engagement. market . We will keep bringing disruptive EMAIL: [email protected] innovations in the stadiums and arenas, KEY CLIENTS: Lega Serie A, CONI - Italian Through advanced mathematical models, also by signing partnerships with important Olympic Commitee, Lega Volley Femminile machine learning and HPC techniques we players in the data creation/analysis RELEVANT SPORTS: Applicable across all provide specific insights to all the stakeholders field, to accelerate the growth process sports in the sport industry. The team works closely and adoption of our tools. The R&D team TAGS: AI (Artificial Intelligence), Performance with technical staff members to understand will stay focused on the development and Data Analytics every aspect of the game and then translate improvement of data driven real-time this knowledge into lines of code. analysis solutions that are at the core of our proposition.

MOODMETRIC SMART RING MEASURING AUTONOMIC NERVOUS SYSTEM

HEAD OFFICE: Tampere, Finland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Moodmetric provides individuals, companies, The aim of Moodmetric Measurement is to ESTABLISHED: 2013 researchers and healthcare professionals with make us aware of the issues affecting our WEBSITE: moodmetric.com a metric for measuring stress.Our product well-being and encourage everyone to EMAIL: [email protected] helps to recognize the stressors and relaxing actively seek ways to prevent the build- KEY CLIENTS: Helsinki University, Aalto factors of life. The Moodmetric app shows up of chronic stress. The Moodmetric University, Tampere University of Technology, laboratory level data in real-time and in a user- smart ring measures stress levels ‚Äì in HAMK Edu Research Unit friendly format. The Moodmetric smart ring is motion and at rest ‚ with an accuracy of RELEVANT SPORTS: Applicable across all a user-friendly way to capture electrodermal a laboratory device. We aim to provide sports activity (EDA), which tells about the activation Moodmetric Measurement more and TAGS: Performance Data Analytics, Wearables of the sympathetic nervous system. It is valid more largely to athletes, and research on / Smart Devices for field research and well suited for long term athlete’s performance and mental balance. and continuous testing.

MOTIONMETRIX MARKERLESS MOTION CAPTURE FOR 3D GAIT ANALYSIS

HEAD OFFICE: Lidingo, Sweden SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 MotionMetrix develops makerless motion We offer custom body tracking, biometric ESTABLISHED: 2012 capture and 3D biometric solutions. Our users and force sensing solutions. WEBSITE: motionmetrix.se range from small physio clinics and running EMAIL: [email protected] retailers to world leading football clubs, shoe KEY CLIENTS: FC Barcelona, On-running, manufacturers and research institutes. Charit University Hospital Berlin RELEVANT SPORTS: Applicable across all sports TAGS: Computer Vision, Health / Med Tech, Video Analytics

ONCE FOOTBALL VIDEO ANALYSIS SOFTWARE WITH BROADCAST QUALITY GRAPHICS

HEAD OFFICE: Zagreb, Croatia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Once football was founded in 2011 by sports We want to provide video analysis with ESTABLISHED: 2011 and IT experts and specialized in match amazing graphics to everyone, not only WEBSITE: once.de analysis and mobile/web app development elite clubs and coaches. Video analysis is EMAIL: [email protected] focused on sports. We have create Once essential for providing feedback and for KEY CLIENTS: Croatian Football Federation Video Analyser PRO - best software for video player development and it needs to be used (Croatia), Aspire Academy (Qatar), GNK analysis with graphics like on television. And on every level. Dinamo Zagreb, Kicker (Germany), Karlsruher affordable also, from 9,99 EUR a month. SC (Germany) RELEVANT SPORTS: Applicable across all sports TAGS: Computer Vision, Performance Data Analytics, Video Analytics

ORYX MOVEMENT SOLUTIONS AI-POWERED CLOUD BASED MOVEMENT ANALYSIS

HEAD OFFICE: Bunnik, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Understanding and improving the behavior of a ORYX will launch its gamechanger ORYX ESTABLISHED: 2015 unique machine like the human body requires a GO in the summer of 2020. WEBSITE: oryxmovementsolutions.com novel and unique approach. This is what ORYX EMAIL: [email protected] has accomplished with ORYX GO: an affordable KEY CLIENTS: UltimateInstability, Running ai-powered sensor based movement analysis Solutions system which converts hard to understand RELEVANT SPORTS: Applicable across all data into meaningful information for use in sports daily routine. Being trainers ourselves, we TAGS: AI (Artificial Intelligence), Health / Med understand the importance understanding Tech, Performance Data Analytics your data and knowing how to use it. Our concept has proven its effectiveness over thousands of cases, from top level sports to prevent frail elderly of falling.

PACE INSIGHTS MAKE BETTER DECISIONS USING DATA | ANALYTICS CONSULTANCY

HEAD OFFICE: Leamington Spa, United SUMMARY WHAT’S EXCITING Kingdom Working with Olympic and Professional sports When you are trying to make history, you EMPOYEES: 1-10 organisations, Pace Insights builds bespoke need great partners. Samir at Pace Insights ESTABLISHED: 2010 tools to help Performance Directors, Coaches repeatedly delivered for our team. He WEBSITE: paceinsights.com and Sports Science practitioners make better developed the optimal running path, saving EMAIL: [email protected] decisions using their data. Kipchoge over 8 seconds.” Robby Ketchall, KEY CLIENTS: INEOS, UK Sport, EIS, VIS, BEF Performance Lead, INEOS 1:59 Challenge RELEVANT SPORTS: Applicable across all From a background in Motorsports sports Engineering, we deliver Business Intelligence “Samir and Pace Insights were TAGS: Business Intelligence, Performance solutions for Sports Teams, NGB’s and National recommended as experts in data Data Analytics Sports Agencies. management ... We happily recommend Pace Insights.” Dave Crosbee, Performance Director, VIS Australia.

POINTONEFOUR.COM INNOVATIVE ANALYTICS AND INSIGHTS FOR IMPROVED DECISION-MAKING

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We provide bespoke software solutions We are in discussions with a number of ESTABLISHED: 2018 to solve data analytics challenges for potential new partners to take the SEER WEBSITE: pointOneFour.com professional and amateur sports organisations Analytics platform into new markets and EMAIL: [email protected] and in the sports betting industry. The jurisdictions, across Europe and into KEY CLIENTS: FROG.AI, RedZone Sports, platforms are designed to highlight key America. On top of the data analytics side Argyll Entertainment, The Cricketer Magazine, insights within a third-party’s data. To date, of the business, we have also built a unique Cricket Archive we have worked with companies associated Natural Language Generation platform RELEVANT SPORTS: Applicable across all with professional sports teams and franchises that uses the latest machine learning sports (cricket), companies in emerging sports techniques to transform raw data into TAGS: AI (Artificial Intelligence), Business (action sports), and companies involved with quality content for end-users. Intelligence sports betting.

PROGRESSIVE SPORTS TECHNOLOGIES SPORTS INNOVATION, RESEARCH, DESIGN & VALIDATION CONSULTANCY

HEAD OFFICE: Loughborough, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Progressive operates from space in the The company has enjoyed working with ESTABLISHED: 2001 Advanced Technology Innovation Centre at many of the world’s best R&D teams WEBSITE: progressivesports.co.uk Loughborough University. Maintaining a small within industry leading brands. With such EMAIL: [email protected] but highly skilled research and development partners Progressive bolts-on seamlessly KEY CLIENTS: Lululemon, Puma, Asics, team, we are primed to support your unique to their established in-house teams, as Gymshark, Speedo project requirements. for smaller partners Progressive can be a RELEVANT SPORTS: Applicable across all complete R&D team on tap. sports Founded in 2001, by Ross Weir and Professor TAGS: Fitness Tech, Wearables / Smart Mike Caine as a commercial B2B consultancy, Devices the team provide validation, research and development support to the international sporting goods market and its related industries

RACKETPAL THE RACKET SPORTS MATCHMAKING APP

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 RacketPal helps people find racket sports As we are a B2C product focusing on user ESTABLISHED: 2019 player based on their level, location and engagement has been and will continue WEBSITE: racketpal.co.uk availability. The app currently serves the to be key to our business. This will be EMAIL: [email protected] following sports: Tennis, Badminton, Table achieved by gamifying the user experience KEY CLIENTS: Confidential Tennis, Squash and Padel. The huge potential through features such as rankings, RELEVANT SPORTS: Applicable across all of the project became clear the moment we badges, groups and leagues. Our vision of sports reached 5,000 registered users in London becoming The World’s Sports Matchmaking TAGS: Fitness Tech, Marketplace only a few months after launch in June 2019, Platform can only be achieved through while working at it for 8 months part-time and hard work on the development and building the app from scratch. Capturing first roadmap implementation side. the London market and then expanding to the whole of UK is our initial plan before starting to expand internationally.

REAL METRIC ANALYTICS TAILORED DATA ANALYTICS SOLUTIONS AND REPORTING PRODUCTS FOR SCOUTING & PER-

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We help Football Clubs with data-driven Achieving to partner with companies like ESTABLISHED: 2018 solutions and products through our fully Google on large-scale data analytics WEBSITE: realmetric.co.uk interactive and customizable reporting projects in various industries within 2 years EMAIL: [email protected] platform. Our solution is perfectly engineered of our establishment, our biggest focus is KEY CLIENTS: Google, Borussia Dortmund, with a solid data infrastructure and dynamic now Football. We confidently claim that our Crystal Palace, Sao Paulo FC, Fenerbahce SK features in order to answer the immediate Match Rating Model, our solution’s most RELEVANT SPORTS: Soccer analysis needs, helping Analysts and Coaches exciting aspect, is the most sophisticated TAGS: AI (Artificial Intelligence), Business with actionable insights. With its potential performance and playing style assessment Intelligence, Performance Data Analytics to be the core reporting system, our clients algorithm in the industry. Taking into benefit from event data easy to understand, consideration 250+ metrics, the model enriched with data from several sources, measures everything happening on the meaningful recalculated metrics and advanced pitch. algorithms.

REFLIVE REFEREE MANAGEMENT SYSTEM

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 RefLIVE is the cloud based Referee RefLIVE now works with some of the ESTABLISHED: 2016 Management System to improve retention, best sports organisations in the world WEBSITE: reflive.com reduce abuse and develop Referees. to transform the experience for sports EMAIL: [email protected] officials. We are currently expanding into KEY CLIENTS: Football Victoria, Over 50,000 Referees in over 120 countries the UK and North American markets, Nottinghamshire FA, New Zealand Football, rely on RefLIVE to manage their match day. utilising the demand for RefLIVE in new AFL, Rugby Australia Leagues around the world, in a range of sports, sports. The RefLIVE team is currently RELEVANT SPORTS: Applicable across all depend on RefLIVE to provide accurate insights developing automation opportunities sports regarding the well-being of their Referees, the for large leagues and associations to TAGS: Grassroots / Youth, Performance Data behaviour of teams and the performance of understand the culture of the teams in their Analytics, Sports Officiating Tech Referees. leagues and make decisions to improve the environment at every match.

ROUTE ANALYTICS AI POWERED END-TO-END PLATFORM FOR COLLEGE FOOTBALL RECRUITING

HEAD OFFICE: Ashburn, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 ROUTE Analytics provides AI powered, real- ROUTE has subscribers across all 50 ESTABLISHED: 2018 time college football recruiting via a scalable states and Canada, a CMGR of 30%, 96% WEBSITE: myroute.xyz end-to-end mobile app platform. We change activation rate, and 63% stickiness. We EMAIL: [email protected] the landscape of college football recruiting by are the fastest growing and only true data KEY CLIENTS: 5k+ athletes, 300+ high school helping athletes make better decisions about science company focused on the consumer coaches, 200+ college recruiters where to play. The ROUTE College Football athletic recruiting market. Think of us as RELEVANT SPORTS: American Football Recruit app delivers predictive analytics the biotic factor in the ecosystem, solving a TAGS: AI (Artificial Intelligence), Computer through data science and machine learning. complex, big data problem. Patent Pending Vision, Performance Data Analytics method and approach to data modeling, machine learning, and predictive outcomes for college football recruiting. v4.0 Released March 2020.

SPORTANALYTIK DATA CAPTURE AND ANALYSIS

HEAD OFFICE: Prague, Czech Republic SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Worldwide program HELPING CHILDREN SportAnalytik has become a global ESTABLISHED: 2014 to discover their physical strengths and organization working in more than 15 WEBSITE: sportanalytik-global.com fall IN LOVE with SPORT through big data. countries (e.g. Australia, New Zealand, EMAIL: [email protected] SportAnalytik does not want to accept South Africa, Germany), where already KEY CLIENTS: Czech Olympic Committee, contemporary negative trends related to recommended sports more than 500 000 President of Czech Kinantropology Association decreasing frequency of sport activities of children the right sport to do. Cooperate Charles University, School sports federation of children. Trying to fight this problem, we, in with Czech Olympic Committee on project Saudi Arabia cooperation with the Charles University in which testing physical abilities of children RELEVANT SPORTS: Applicable across all Prague, developed a methodology which not at the schools. sports only entertains kids, but also helps them and TAGS: Fan Analytics, Performance Data their parents through a sophisticated analysis Analytics to find the best way to do sports.

SPORTSCIENTIA DYNAMIC STRESS LOAD MEASUREMENT FROM AN INSOLE

HEAD OFFICE: Singapore, Singapore SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 A HYPE Foundation top 50 global sports data At SportScientia our focus is on building ESTABLISHED: 2018 innovation company, that brings to the world of the future not fixing existing problems. WEBSITE: sportscientia.com sports an instrumented technology insole with The future scalability of our technology is EMAIL: [email protected] a unique and fresh approach to measuring an based around an artificial intelligent neural KEY CLIENTS: Red Bull athletes dynamic stress load. The data can be instrument, a network of interconnected RELEVANT SPORTS: Applicable across all analysed in real-time on the field or through layers of algorithms, that will feed and sports remote monitoring. The information will learn from the data it captures. It will TAGS: AI (Artificial Intelligence), Performance assess an athletes; metabolic power, fatigue change the entire dynamics of how data is Data Analytics, Wearables / Smart Devices index and dynamic stress load at foot level. read, understood and shared.

SPORTSCUBE SPORTS SPONSORSHIP MARKETPLACE

HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SportsCube is a two-sided marketplace for After the COVID-19 devastation to sport ESTABLISHED: 2018 rights holders and sponsors that helps save in Australia, SportsCube is excited to WEBSITE: sportscube.io valuable time and money by streamlining their be adopting great Australian brands EMAIL: [email protected] sponsorship processes. and rights holders into our sponsorship KEY CLIENTS: CBRE, University of the ecosystem. The resurgence of sport will Sunshine Coast, AFL Queensland, Clubs From initial prospecting, to negotiation, provide many new sponsorship listings Queensland, Red Bull to management, sponsorship can be on the marketplace which presents a RELEVANT SPORTS: Applicable across all an enormous and laborious activity. On great opportunity for brands to secure sports SportsCube, rights holders simply list, sell and meaningful partnerships. We will be TAGS: Grassroots / Youth, Marketplace, manage their assets, while sponsors prospect, releasing a new activation software Sponsorship Analytics customize and purchase. that provides tools to develop creative activations based on several key elements.

STRAFFR CONNECTED PORTABLE FITNESS DEVICE

HEAD OFFICE: Kassel, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 STRAFFRs’ patent-pending technology, After a successful Kickstarter pre-order ESTABLISHED: 2019 featuring unique expandable sensors, makes campaign in the beginning of this year, WEBSITE: straffr.comm working out smarter and simpler than ever STRAFFR will be introduced on the EMAIL: [email protected] before. Unlike traditional resistance bands, market in August 2020. The team will KEY CLIENTS: DGI STRAFFR provides live-action feedback and now implement more and more training RELEVANT SPORTS: Applicable across all exercise guidance, making sure every work- plans from physiotherapists and personal sports out counts. The training plans are adapted to trainers and is currently scaling up the TAGS: Fitness Tech, Health / Med Tech, the actual fitness level of the user, so there is production of the resistance bands. An Performance Data Analytics a truly personalized experience. The STRAFFR additional funding round will be closed this App offers over 50 exercises designed by year to prepare for further growth. personal trainers and physiotherapists.

TENNIS COMMANDER PERFORMANCE MONITORING OF ALL LEVELS TENNIS PLAYERS

HEAD OFFICE: Pisa, Italy SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Tennis Commander has been established We almost completed the development of ESTABLISHED: 2017 in 2017, and since then is also a spin-off a version of our solution that relies only on WEBSITE: tenniscommander.com of the university of Pisa. Its main goal is to the use of the smartphone to collect data EMAIL: [email protected] democratize the analysis of data in sport, (thus avoiding the use of a smartwatch): KEY CLIENTS: WyLab, FIT (Italian Tennis starting from tennis. In other words, we want less hardware is usually better! Also, we Federation), TPRA (amateur circuit of FIT) to bring to everyone the analysis of matches are developing a solution that is tailored RELEVANT SPORTS: Tennis that is typically accessible only to professional to a more and more popular sport quite TAGS: AI (Artificial Intelligence), Computer players. similar to tennis: Paddle. Vision, Performance Data Analytics

TOTAL PERFORMANCE DATA DELIVERING LIVE IN RUNNING HORSERACING DATA

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Live. Worldwide. Total Performance Data Sectional times, speed, stride and distance ESTABLISHED: 2013 provides live streaming of horseracing data, for every horse, every second of every WEBSITE: totalperformancedata.com direct from the horse. race. Broadcasters, bookmakers, in EMAIL: [email protected] running traders, owners, trainers and KEY CLIENTS: Sky Sports Racing, Equibase racecourses all subscribe to information Company, Arena Racing Company that has never before been available at this RELEVANT SPORTS: Equestrian scale. TAGS: GPS Tracking, Performance Data Analytics, Wearables / Smart Devices

WETENNIS A SOCIAL NETWORK FOR TENNIS PLAYERS

HEAD OFFICE: Leeds, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 WeTennis is a startup based in the UK wanting Having successfully built and tested a beta ESTABLISHED: 2018 to give people the best tennis experience app in Summer 2019, the next step for WEBSITE: wetennis.app possible. Its goal is to help more people, play WeTennis is to launch an online directory EMAIL: [email protected] more tennis, more often and believes the of tennis players in 2020! The company is KEY CLIENTS: Confidential best way to do this is through community. focusing within the UK first and is working RELEVANT SPORTS: Tennis Therefore WeTennis provides a mobile app that with local city councils, club managers and TAGS: Grassroots / Youth, Marketplace, Social helps create an engaged local community of universities to encourage tennis players to Media passionate tennis players worldwide. join the directory and become discoverable to others with the aim of encouraging participation.

WHIP ATHLETE AND HUMAN MEASUREMENT TECHNOLOGIES

HEAD OFFICE: Perugia, Italy SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We are an Italian Sport-tech company With WHIP LIVE we have created a global ESTABLISHED: 2016 founded in 2016. We wanted to bring high-end community for runners, cyclists and WEBSITE: whip.live technology to amateur and professionals of motorcyclists who use our technology EMAIL: [email protected] the outdoor sports world. After two years of to support,improve and connect their KEY CLIENTS: Husqvarna, KTM, Cellularline development and beta testing, we came up everyday sports experiences.WHIP LIVE RELEVANT SPORTS: Applicable across all with a new tracking technology. analyzes from 4 to 20 times more data sports points than a common tracking app. TAGS: GPS Tracking, Performance Data We created and patented a data fusion We delivered a leading platform for the Analytics, Social Media algorithm that can gather high level metrics for running, cycling and riding community action sports, using the data points retrieved to track their performance and share it, from consumers’ device sensors. navigate, plan routes and increase safety.

WYLDATA ACTION SPORTS PERFORMANCE DATA ANALYTICS

HEAD OFFICE: St. Julian’s, Malta SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 In a nutshell, Wyldata collects, standardises, Wyldata recently signed Olympic ESTABLISHED: 2018 analyses, treats and then licenses Action skateboarding federation World Skate as WEBSITE: wyldata.com Sports performance data. a long term partner providing a variety of EMAIL: [email protected] data driven products. KEY CLIENTS: World Skate, FMBA (Freeride Wyldata is the first to offer an array of data- Mountainbike Association) driven products and services, including RELEVANT SPORTS: Extreme Sports Database Management System with custom TAGS: AI (Artificial Intelligence), Official Data Dashboards, APIs, Widgets, iFrames, and is Provider, Performance Data Analytics planning to roll out predictive analytics and odds built with machine learning models for advertising, betting and gaming markets in 2021.

ZENUS FACIAL RECOGNITION AND FACIAL ANALYTICS

HEAD OFFICE: Austin, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Our proprietary software detects and analyzes Before the COVID-19 pandemic we ESTABLISHED: 2015 hundreds of faces with a single camera. Some had reached agreements for pilots and WEBSITE: zenus-biometrics.com of the analytics provided include headcount, deployments with some of the world’s EMAIL: [email protected] age group, sex, sentiment, and dwell time. largest venues and organizations. What KEY CLIENTS: AMEX GBT, PwC, Keller drove this excitement and traction was our Williams, Sports Systems, Singularity In addition, we have developed one of the edge device which processes video on the University world’s fastest and most accurate face edge. RELEVANT SPORTS: Applicable across all recognition system. It offers a touch-less sports identification mechanism to speed up the entry One device can cover up to 6,000 TAGS: AI (Artificial Intelligence), Computer of fans into the stadium and restrict access to square feet and detect up to 1,000 faces Vision, Video Analytics private areas. simultaneously.

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