CONFERENCE BROCHURE CONFIRMED SPEAKERS

GIANNI INFANTINO DAVID DEIN MBE VICTOR MONTAGLIANI DATO’ WINDSOR JOHN PRESIDENT AMBASSADOR - THE FA & PREMIER PRESIDENT GENERAL SECRETARY FIFA LEAGUE CONCACAF ASIAN FOOTBALL CONFEDERATION

LISA BAIRD JAKE EDWARDS MBE philippe moggio COMMISSIONER PRESIDENT FORMER INTERNATIONAL & MANAGER GENERAL SECRETARY NWSL SPORTS COMMENTATOR CONCACAF

JOSEPH DAGROSA JR DIDAC LEE YON DE LUISA LUDOVICA MANTOVANI CHAIRMAN BOARD OF DIRECTORS MEMBER PRESIDENT PRESIDENT - WOMEN’S FOOTBALL KAPITAL FOOTBALL GROUP FC BARCELONA MEXICAN FOOTBALL FEDERATION ITALIAN FOOTBALL FEDERATION (FIGC)

RONAN JOYCE TOMOS GRACE PATRICK SCHMIDIGER HEIDI PELLERANO lead - emea sports team HEAD OF SPORT SENIOR LEGAL COUNSEL CHIEF COMMERCIAL OFFICER partnerships YOUTUBE FIFA CONCACAF facebook

HUGO VARELA mONCHI Sebastián Lancestremère JULIANO BELLETTI SENIOR PARTNER SPORT MANAGING DIRECTOR Sports Industry Managing Director FORMER INTERNATIONAL PLAYER KAPITAL FOOTBALL GROUP SEVILLA FC MICROSOFT corp jennifer valentine Ramon Alarcon Rubiales SENIOR DIRECTOR - SOCCER, NORTH KARINA LEBLANC CBO & Member of the Board of COURT JESKE AMERICA HEAD OF WOMEN’S FOOTBALL Directors EXECUTIVE VICE PRESIDENT CONCACAF REAL BETIS BALOMPIE UNITED SOCCER LEAGUE

SEAN BAI JAMES KIRKHAM GERARD HOULLIER GENERAL MANAGER - ACADEMY EXECUTIVE VICE PRESIDENT CHIEF BUSINESS OFFICER soccer manager VALENCIA CF DEFECTED RECORDS red bull company

JOYCE COOK CHIEF SOCIAL RESPONSIBILITY & CHRISTIAN LAU JAKE DAVIS JEAN MANUEL JIMENEZ CHIEF TECHNOLOGY OFFICER PROFESSIONAL PLAYER EDUCATION OFFICER VICE PRESIDENT - DIGITAL LOS ANGELES FOOTBALL CLUB FIFA INTER CF

ALEXANDRA GÓMEZ THEO LUKE THOMAS BEATTIE BRUINEWOUD JUAN TAGLE SENIOR DIRECTOR - GLOBAL CONTENT FORMER PROFESSIONAL FOOTBALLER SENIOR LEGAL COUNSEL CHAIRMAN PARTNERSHIPS FIFPRO Club Universidad Católica

JUSTIN PAPADAKIS JULIO CESAR BARRY HUNTER Diego Milito COO FOUNDER & CEO CHIEF SCOUT TECHNICAL SECRETARY USL JC12 LIVERPOOL FC RACING CLUB SANA SHUAIB taylor twellman ZAC KENWORTHY ANDY BRENNAN VP - PARTNERSHIP MARKETING SOCCER ANALYST SENIOR COORDINATING PRODUCER PROFESSIONAL ATHLETE MLS ESPN FOX HUME CITY FC

Willie Tucci DAVID BRUCE SETH BACON CARLOS LUCAS SVP - Brand and Integrated Bouchaton SVP - MEDIA PRESIDENT COMPETITION & EVENTS DIRECTOR Marketing MLS RIVER PLATE PORTUGUESE FOOTBALL FEDERATION

REBECCA SMITH Juan Fernando Mejía CATIE GRIGGS DANIELLE SLATON GLOBAL EXECUTIVE DIRECTOR OF THE Executive committee member VP - BUSINESS OPERATIONS Television Analyst for Major WOMEN’S GAME COLOMBIAN FOOTBALL FEDERATION ATLANTA UNITED FC League Soccer, NBC and Fox Sports COPA90

Ramón Loarte SHAUN MCALLISTER JAVIER LATORRE CHIEF MARKETING & COMMERCIAL INTERNATIONAL COMMERCIAL WILL TIDEY HEAD OF CONTENT & PRODUCTION SENIOR MANAGER - STRATEGY OFFICER DIRECTOR VCF MEDIA - VALENCIA CF BLEACHER REPORT Sevilla club de Fútbol B/R FOOTBALL

NICOLE BEKKERS ANDREAS KUFNER FRANCO SEGARRA AARON DOLORES HEAD OF INTERNATIONAL BRAND FOUNDER NEW PARTNERSHIPS & BUSINESS HEAD OF DIGITAL INNOVATION MANAGEMENT BLACK ARROW FC DEVELOPMENT MANAGER VALENCIA CF KNVB BAYERN MUNICH HONEY THALJIEH JOHN STRONG CORPORATE COMMUNICATIONS DANNY MACKLIN FARYD MONDRAGON lead soccer play-by-play announcer FORMER INTERNATIONAL MANAGER CEO fox sports FIFA LEYTON ORIENT

FUNKE AWODERU PAUL RAYMENT SENIOR DIVERSITY & INCLUSION PEDRO MALABIA PAUL BRIGHTEN MARKETING MANAGER WOMEN’S FOOTBALL DIRECTOR MANAGER CEO GOAL LALIGA THE FA ENTOURAGE SPORTS & ENTERTAINMENT

LUCA DONATI STUART SHARP JULIE UHRMAN Extended National Teams Techni- HEIKE ULRICH International Business Officer & DEPUTY GENERAL SECRETARY FOUNDER & PRESIDENT cal and Grassroots Director Head of DFB ANGEL CITY LEVANTE UD us soccer federation

MARVIN SORDELL BORJA GONZALEZ CO-FOUNDER, 180 PRODUCTIONS SIMON OLIVIERA OLIVIER JAROSZ BILBAO MANAGING PARTNER MANAGING PARTNER Former Premier League & Olympic CHIEF BUSINESS & INNOVATION OFFICER KIN PARTNERS CLUB AFFAIRS SUISSE Footballer ATHLETIC CLUB

CHARLIE KANE BRUNO SPINDEL JEFF RUETER AMY ROSENFELD AGENT - HARRY KANE EXECUTIVE DIRECTOR OF FOOTBALL STAFF WRITER VP - PRODUCTION FOUNDER - CK66 CR FLAMENGO THE ATHLETIC ESPN LUCAS BERTELLOTTI FRANCISCO QUINTANA ELLIE MAYBURY Former President of The TROY TOWNSEND HEAD OF PERFORMANCE HEAD OF SPANISH LANGUAGE HEAD OF DEVELOPMENT Representative Assembly USWNT GOAL/DAZN KICK IT OUT BOCA JUNIORS ATHLETIC CLUB

CARLOS VELA SUSANNAH COLLINS ALFREDO BERMEJO JOHN BARROW sporting director host and reporter DIGITAL STRATEGY DIRECTOR Architect, Director - ESSMA Services C.F. Monterrey MLSSOCCER.COM TALENT LALIGA & Senior Advisor,

MARCEL Boyé MIKE GEDDES ALEX BARD ALYSE LAHUE Head of Stadium and Organization CHIEF PURPOSE OFFICER DIRECTOR - SAFE PLACES TO PLAY GENERAL MANAGER SC Freiburg OAKLAND ROOTS SC US SOCCER FOUNDATION SKY BLUE FC

NUNO MOURA JIM DOLAN JOAO PEDRO ARAUJO EMANUEL MACEDO DE Chief Marketing & Growth Officer FOUNDER & CO-CHAIR HEAD OF MEDICAL DEPARTMENT MEDEIROS CEO portuguese football federation PRIDE OF IRONS SPORTING CLUBE DE SPORT INTEGRITY GLOBAL ALLIANCE

Paulo de Mariz JULIA ALMEIDA ANDY LINDLEY CARRIE BROWN CFO Rozeira FOUNDER, SENIOR CORRESPONDENT HEAD OF LEGAL AFFAIRS FC ALVERCA BRIGHTON & HOVE SANS UNITED FC BEIN SPORTS LIGA PORTUGAL JEZ WEEKS Juan de Dios CRESPO GAYATRI SARKAR DIRECTOR WANDERLERY ABREU PARTNER, HYPE CAPITAL PÉREZ CEO W10 SPORT CONSULTANCY & JEZ WEEKS PARTNER & HEAD OF SPORTS FOUNDER, SHE-VC STORM GROUP FOOTBALL RUIZ-HUERTA & CRESPO

RICHARD AYERS CAMERON REED FOUNDER & CHAIRMAN MATIAS RIVERA ESPORTS BUSINESS DEVELOPMENT SANDER VAN STIPHOUT FOUNDER & CEO INTERNATIONAL DIRECTOR SEVEN LEAGUE - A MAILMAN GROUP MANAGER FANATIZ JOHAN CRUIJFF ARENA COMPANY ROSS VIDEOS

PEDRO TRENGROUSE MICHAEL SIMONI DANIEL AYERS Consulting Partner and football CHRIS EWING LAWYER FORMER MEDICAL DOCTOR DIRECTOR lead TRENGROUSE & GONÇALVES FLUMINENSE FOOTBALL CLUB EDUSPORT ACADEMY SEVEN LEAGUE

Eduardo Zamarripa MICHAEL FLYNN MARIA STENVINKEL HEAD OF SOCCER MARKET CEO & FOUNDER BEN JACOBS COMMUNICATIONS MANAGER DEVELOPMENT DATAPOWA SPORTS BROADCASTER DATATALKS MUSCO LIGHTING

DANIEL CRAVO RODRIGO ABREU ANDREW JAMES DAN TRACEY SENIOR PARTNER NUTRITIONIST - HEALTH & PERFORMANCE SENIOR PRINCIPAL - APAC PODCAST HOST & WRITER CRAVO, PASTL & BALBUENA PORTUGUESE FOOTBALL FEDERATION POPULOUS REALFOOTBALLCAST.COM TIBERIO DADDI BOLA ADEFEHINTI DAVID HORNBY PROJECT DIRECTOR & ASSISTANT CHAIRMAN & CEO GRANT WAHL VP - BUSINESS STRATEGY PROFESSOR Author REDSTRIKE MEDIA NIGERIA & G2P MAILMAN GROUP LIFE TACKLE & SCUOLA SUPERIORE Fútbol with Grant Wahl Podcast SANT’ANNA SPORTS UK LIMITED

KATIE MCINTYRE JOHN KELLEHER IGOR PAVOLIVICH NATASHA HENRY FOUNDER & CEO CEO SPORTS JOURNALIST DEPUTY FOR SECURITY SPORTS VENUE BUSINESS LTD TOTUM SPORT FC ZENIT

VITOR GONÇALVES PETER KEKESI LAWRENCE MAGRATH CHRISTOPHER LEE CEO SPORTS VERTICAL LEAD CEO managing director - emea PROELEVEN DATATALKS CREMON ADVISORY & INVESTMENTS POPULOUS

SIMON GUNNING jonathan mallie YARI VAN MINSEL TOM WATT CEO SENIOR PRINCIPAL - AMERICAS RESEARCH & DATA ANALYSIS sports journalist CAMPAIGN AGAINST LIVING MISERABLY POPULOUS ESSMA

VASCO CASQUILHO ACCOUNT MANAGER PROELEVEN TIMINGS All timings throughout this Conference Brochure are in GMT. Check the times below to see our operating hours for the virtual event.

12:00pm GMT 4:30pm

10:00pm sydney 2:30am (+1)

8:00pm beijing 12:30am (+1)

2:00pm paris 6:30pm

1:00pm LONDON 5:30pm

9:00am rio 1:30pm

8:00am NEW YORK 12:30pm

5:00am LOS ANGELES 9:30am DAY 1: GOVERNANCE

12:00PM-12;15PM GMT OPENING ADDRESS - Joe dagrosa, KAPITAL FOOTBALL GROUP

12:30-1:00pm GMT Professional Clubs must plan for another stop in play but how will they afford it? Two of the biggest issues in football has been the growing inequality between the haves and have-nots and the lack of profitability of constituent clubs. With the costs of adapting stadia, additional medical checks and contingency adding up, many clubs are facing serious difficulties unless something changes to the structure of the game. Olivier Jarosz Managing Partner, Club Affairs Heike Ulrich Executive Director Associations, Clubs and Competitions, Deutscher FuSSball-Bund e.V. Rebecca smith global excecutive director of the women’s game, copa90

1:00PM-1:30pm GMT SHOULD POLITICS BE BROUGHT TO THE PITCH? Football has traditionally shied away from political affiliation wherever possible, to maintain its position as a uniting sport. Recent social movements have blurred the lines on what constitutes political messaging and brings into question the future neutrality of the various leagues, clubs and federations. What should or shouldn’t be permitted given football’s immense social and cultural power? What will that mean for the game’s position as a leveller? emanuel macedo de medeiros ceo, siga mike geddes chief purpose officer, oakland roots sc francisco javier quintana Former President of The Representative Assembly, Boca Juniors Athletic Club jeff rueter staff writer, the athletic

1:30PM-2:10pm GMT Is a contract worth the paper that it`s written on? Can footballers unilaterally break their existing contracts? Or is a contract worth the paper that its written on? Alexandra Gómez Bruinewoud senior legal counsel, patrick schmidiger senior legal counsel, fifa juan de dios crespo Pérez senior partner, ruiz-huerta & crespo daniel cravo cr avo, pastl & balbuena

2:10pm-2:40pm GMT Busy, busy, busy How will the industry fit unprecedented levels of football into an already packed calendar? And is it time for a standardisation of the season across the board? What can be done to the women’s football calendar to facilitate its growth? lisa baird commissioner, national women’s soccer league jake edwards president, usl grant wahl author, Fútbol with grant wahl podcast pedro malabia sanchis women’s football director, laliga

2:40PM-3:20pm GMT “This is Everyone’s Game”: 2020, a pivotal year for removing racism from soccer Amid society’s prevailing tensions, it is necessary to look into the football industry as statistics and individual encounters expose a complex pictures for BAME footballers and fans globally. With the rise of the Black Lives Matter movement, 2020 feels like a pivotal moment in the fight to extinguish racism from football for good and this panel will discuss whether leading bodies in soccer doing enough to eliminate it. AARON DOLORES FOUNDER, BLACK ARROW FC JOHN BARNES MBE FORMER INTERNATIONAL PLAYER TROY TOWNSEND HEAD OF DEVELOPMENT, KICK IT OUT PAULO DE MARIZ ROZEIRA DIRECTOR OF LEGAL AFFAIRS, LIGA PORTUGAL DANIELLE SLATON TELEVISION ANALYST FOR MAJOR LEAGUE SOCCER, NBC & FOX SPORTS

3:20pm-3:50pm GMT THE PATHWAY TO GENDER EQUALITY IN FOOTBALL With minimal female representation on top boards and many female executives at all levels reporting experiences of exclusion, animosity and prejudice, football continues to often be a hostile environment. This panel will dive deep into how major institutions are working to ensure that from the boardroom to the changing room, football reflects a more balanced and diverse society. JULIA ALMEIDA CFO, FC ALVERCA honey thaljieh corporate communications manager, fifa CATIE GRIGGS VP - BUSINESS OPERATIONS, ATLANTA UNITED FC ALYSA LAHUE GENERAL MANAGER, SKY BLUE FC NATASHA HENRY sports journalist 3:50PM-4:30pm GMT PLAYING WITH PRIDE Top-flight football currently includes few openly gay players. In an age when society embraces the sexuality of it’s sporting heroes, this panel will debate why professional football is yet to keep up and what measures should be taken to ensure soccer is a safe space for players belonging to the LGBTQ community. andy brennan professional athlete, hume city fc thomas beattie former professional athlete, hull city joyce cook chief social responsibility & education officer jim dolan founder & co-chair, pride of irons jon holmes senior editor at sky sports and founder/lead of sports media lgbt+

DAY 2: COMMERCIAL, DIGITAL AND FAN ENGAGEMENT

12:00PM-12:30PM 1-2-1 with victor montagliani, president & john strong, fox

12:30PM-1:00pm GMT DAVID DEIN MBE - The story of var The introduction of VAR has been criticised for stripping the game of the drama that fans love. Following its introduction across major leagues the opposite is the case with controversy now available in super-slo mo from multiple angles. This session will assess the different applications of the technology and what needs to change. david dein mbe AMBASSADOR - THE FA & PREMIER LEAGUE

1:00PM-1:40pm GMT WHAT IS THE FUTURE OF THE SOCCER BROADCAST EXPERIENCE? How is the global soccer community staying out in front of the shifting expectations and consumption habits of millennial and Gen Z fans, as well as connecting with fans, all while staying apart during the pandemic? In this panel, MLS leadership and innovative broadcast partners will showcase emerging technologies the league and partners are leveraging to deepen fan engagement, enhance the stadium experience, and evolve on-field technology to create the future soccer broadcast experience. seth bacon svp - media, mls olek loewenstein evP - strategy & planning, univision communications inc amy rosenfield vp - production, susannah collins talent, mlssoccer.com

1:40pm-2:10PM GMT LaLiga Clubs: A journey towards new Frontiers The international expansion of LaLiga clubs based on a club-league collaboration model. This session will explore how Spanish professional football clubs today work towards achieving international growth, their expansion to new markets worldwide and their attempts to spread and settle a brand outside of their native borders. The session will also discuss LaLiga’s role, contribution and efforts in helping its clubs go global. fabio fusco international business development manager, valencia cf ivan codina managing director sea - japan, south korea & australia, laliga ben jacobs sports broadcaster

2:10PM-2:50pm GMT Welcome, Fan 1025689 How well do clubs really know their fans? What level of segmentation is necessary or preferable? Where is the line between helpful benefits and creepy impositions? Are the profiles detailed enough to provide sponsors value? franco segarra head of digital innovation, valencia CF jean manuel jimenez vp - digital, gayatri sarkar partner, hype capital & founder, she-vc peter kekesi sports vertical lead, datatalks Maria stenvinkel communications manager, datatalks

2:50pm-3:20pm GMT ACCESSING FAN CONTENT The ever growing world of fan content is a minefield with social media and marketing teams at most properties walking a tightrope, wanting to access this potential goldmine. andreas kufner head of international brand management, bayern munich Sebastián Lancestremère sports industry managing director, microsoft sports theo luke senior director - global content partnerships, twitter ronan joyce lead - emea sports team partnerships, facebook richard ayers chairman, seven league - a mailman group company 3:20PM-4:00pm GMT Creating content for GEN Z and attracting fans of the future Developing non-matchday content for engaging Gen Z is important and often overlooked. The recent hiatus in play - coupled with the lack of control of matchday assets - is a clear demonstration that clubs are over relying on 50 games per season and ignoring appetites of the fans of the future. SHAUN MCALLISTER INTERNATIONAL COMMERCIAL DIRECTOR, B/R FOOTBALL JAVIER LATORRE HEAD OF SOCIAL MEDIA, VALENCIA CF TOMOS GRACE HEAD OF SPORT, YOUTUBE DAVID HORNBY VP - MAILMAN

4:00PM-4:30pm GMT The rise of the ott As Amazon Prime, DAZN and other OTT service providers start to rise in prominence, the bidding for football rights will likely shift the way football is broadcast for good. This will be a panel looking into the rise of the OTTs and the way their influence is shifting the market. DIDAC LEE BOARD MEMBER, FC BARCELONA WANDERLEY ABREU CEO, STORM GROUP MATIAS RIVERA FOUNDER & CEO, FANATIZ DAN AYERS CONSULTING PARTNER & FOOTBALL LEAD, SEVEN LEAGUE & MAILMAN EMEA

DAY 3: ELITE PERFORMANCE

12:00PM-12:30PM GMT KEYNOTE ADDRESS - Jake edwards, usl president & pedro proenca, liga portugal president

12:30pm-1:00pm GMT Maintaining focus and fitness during irregular calendars The COVID-19 outbreak and related restrictions may be reducing, by the impact on playing schedules will be felt now and in the future as football tries to catch up. How do performance teams keep players at peak levels when no return date is known, and then deal with the intensity of a ‘catch up’ calendar for club and country in multiple tournaments? Doctor João Pedro Araujo head of medical department, sporting clube de portugal ellie marbury high performance director, uswnt tom watt writer & broadcaster

1:00PM-1:40pm GMT Garbage In & Garbage Out GIGO is a well-known concept in technology; the inputs determines the quality of output. In football the level of performance is linked to the nutrition and hydration taken in by the players. What latest nutritional innovations will keep players at their peak? rodrigo abreu nutritionist, portuguese football federation carlos alberto vela sporting director, cf monterrey John kelleher ceo, totum sport dan tracey football content creator, real football man

1:40PM-2:10pm GMT Analyse this Performance teams know analytics are essential, and ‘big data’ is the buzzword of the age. What sets truly successful clubs apart however is how they use the information gathered? How can we effectively translate player data and ensure the information we collect talks the coaches language? monchi SPORT MANAGING DIRECTOR, SEVILLA FC DIEGO MILITO SPORTING DIRECTOR, RACING CLUB AR TURO Jiménez PRESIDENT, AIM FUTBOL IGNACIO Jiménez CEO, AIM FUTBOL

2:10PM-2:50pm GMT The Science of Scouting Is scouting more of an art or a science? This panel will be discussing what the keys and metrics to success may be for both emerging and established talent. GERARD HOULLIER head of global football, red bull barry hunter chief scout, liverpool fc ben jacobs sports broadcaster 2:50PM-3:20pm GMT The role of education in the professionalization of the football industry A panel to discuss the importance of academic training for footballers and the doors it opens to them when the time comes for their retirement. For more than 20 years, Institute has been committed to providing 100% sport-oriented education programs for athletes and those professionals in the sector who, with the right academic training, want to contribute to making the football business not only one of the most financially productive industries, but also one of the most professional. sean bai director - academy, valencia cf chris ewing director, edusport academy alfred finnbogason professional athlete, fc ausburg & iceland national team rebecca smith global executive director of the women’s game, copa90

3:20PM-4:00pm GMT IT’S OKAY TO NOT BE OKAY: BUILDING A MENTALLY HEALTHY FUTURE AT ALL LEVELS IN FOOTBALL Football is a community sport at its heart, whether that is the camerarderie between players, the fans gathering for a common love of their team. Mental health has been rightly gaining focus in recent years and this session will address how the mental health of players and fans has been affected by the lockdown and what football can do to advance the improvement of mental health in society. andy lindley founder, brighton & hove sands united fc marvin sordell producer, writer, public speaker, entrepreneur & former professional football player funke awoderu senior inclusion & diversity manager, FA stuart sharp extended national teams technical & grassroots director, ussf simon gunning chief executive officer, campaign against living miserably

4:00PM-4:30pm GMT David and Goliath The biggest clubs seem to hold all the trump cards in the transfer and development spaces, with the name, reputation, facilities and funds to secure anyone one they want. But is their size working to their disadvantage, restricting realistic playing opportunities for academy prospects? This panel will look at the success of a number of ‘feeder’ clubs in developing and transiting domestic and international talent, and how their circumstances allow them to ‘win’ this battle. bruno spindel executive director of football, cr flamengo willie tucci bouchaton president, rivel plate ernest faber head of academy, hugo varela vice-chairman, KAPITAL FOOTBALL GROUP jez weeks director, W10 Sport Consultancy & Jez Weeks Football

DAY 4: COMMERCIAL REVENUE & SPONSORSHIP

12:00PM-12:30PM GMT KEYNOTE ADDRESS - Claudio Tapia, President, AFA; Pablo Milad, President, ANFP & Chile Federation; & Yon de Luisa, President, Mexican Football Federation

12:30PM-1:00pm GMT Angels & Demons Agents are often demonised in the press for inflating wages and taking money ‘out of the game’, but is this an accurate depiction? What do the latest changes to agent regulation mean for the profession and what are the prospects for growth now that they have moved to mediating sales from youth talent all the way through to club sales? paul brighten ceo, entourage sports & entertainment julio cesar ceo & founder, jc12 vitor goncalves ceo, proeleven vasco casquilho account manager, proeleven

1:00PM-1:30pm GMT Show Me The Money The expectations of sponsors and rightsholders are often misaligned, and this dynamic has been under the microscope with the at-game benefits not being available. What needs to change to ensure that sponsorships make sense for both sides? simon oliveira managing director, kin partners Heidi pellerano chief commercial officer, concacaf charlie kane agent to harry kane & founder, ck66 danny macklin ceo, leyton orient fc michael flynn ceo & founder, datapowa

1:30pm-2:00pm GMT diversify, rationalise or die Football clubs are mostly run with razor thin profits, often with dangerously concentrated income streams and costs. What can the industry do to drive forward reforms that diversify revenues and reward careful business management throughout the pyramid? pedro trengrouse lawyer, trengrouse & goncalves court jeske executive vice president, usl nicole bekkers manager - new partnerships & business development, knvb joe dagrosa chairman, KAPITAL FOOTBALL GROUP jeff rueter staff writer, the athletic 2:00PM-2:30pm GMT Evolution of Sports Partnerships Taking a deeper look into Audi’s Goals Drive Progress program – an initiative that takes sports partnerships to an entirely new level by providing funds to Academy’s to break down barriers for players (transportation, housing, etc.) and how this is positively impacting the crop of players that are emerging through the system. shawn burtscher head of experiential marketing, audi of america will tidey senior manager - strategy, bleacher report sana shuaib vice-president - partnership marketing, MLS jake davis professional player, sporting kansas city taylor twellman soccer analyst, espn

2:30PM-3:00pm GMT Is protection possible? European Leagues make vast amounts from selling exclusive TV rights, and all parties police the airwaves and internet for illicit usage of these properties. But in the modern landscape of TikTok, Instagram, Periscope, is this something which can be maintained or is it time to move to a more liberal model like the NBA? bola adefehinti chairman, redstrike media nigeria & g2p sports grant wahl author, futbol with grant wahl podcast alfredo bermejo digital strategy director, laliga carrie brown senior correspondent, bein sports

3:00PM-3:30pm GMT Football, Music, Lifestyle: the convergence To better connect with fans - especially outside of gameday - clubs and brands have begun bringing together assets from sport and music. But who has done it best, and who has flopped? james kirkham chief business officer, defected records david bruce svp - brand & integrated marketing, mls jennifer valentine senior director - soccer north america, adidas simon oliveira ceo, kin partners

3:30PM-4:00pm GMT Esports: complement or competitor? The growth of esports is undisputed, but in the current economic climate two questions remain; is it essential for the future, or a luxury? And is it a complement or a competitor to traditional footballing activities? luca donati international business officer, levante ud nuno moura chief marketing & growth officer, portuguese football federation paul rayment marketing manager, goal mike nieland esports lead, cameron reed esports business development manager, ross video

4:00PM-4:30pm GMT Women’s Football: Consolidate and protect or Expand? Following 2 successful Women’s World Cups and the beginning of women specific sponsorships from companies such as Visa, should the aim be consolidation and protection or expansion and growth in the post COVID landscape? ludovica mantovani president - women’s football, italian football federation amanda duffy e v p - orlando pride, julie uhrman founder & president, angel city karina leblanc he a d of women’s football, concacaf natasha henry sports journalist

DAY 5: STADIA & MAJOR EVENTS

12:00PM-12:30PM GMT KEYNOTE presentation - yari van minsel, essma

12:20pm-12:50pm GMT Future Proofing Stadiums To Ensure Public Health In order to reopen - and be future proofed against future outbreaks - the infrastructure throughout the game needs amending, whether academy and training grounds, inside and outside stadiums, fan zones and tournaments. lawrance mcgrath ceo, cremon advisory & investments sander van stiphout international director & program manager, amsterdam innovation arena michael simoni md shoulder & sports trauma specialist paul barber ceo, brighton & hove albion fc paul barber architect, director of essma services & senior advisor, populous 12:50pm-1:30pm GMT populous’ global soccer design perspective through current works 2020 has challenged the world of sport in unimaginable ways- Populous reminds us what we are all striving to return to through projects designed for or constructed in multiple corners of the world – the UK, Asia and the . christopher lee managing director emea, populous andrew james director apac, populous jonathan mallie director senior principal americas, populous

1:30pm-2:00pm GMT the greatest show on earth Mega Events were already under pressure due to the enormous costs usually associated with their hosting, and the risks to cancellation and general downturn in international travel posed by ever more common disease outbreaks makes bidding for them even more controversial. What will the future mega-events look like, if they exist at all? dato’ windsor john general secretary, asian football confederation court jeske executive vice president, usl philippe moggio general secretary, concacaf trevor watkins head of sport, pinsent masons

2:00PM-2:30pm GMT returning to competition This panel will discuss the return to competitions and how different countries have responded to it, how can we ensure a safe return and how the industry is working to ensure a successful rebound. juan fernando mejia executive committee member, colombian football federation juan tagle chairman, club deportivo universidad catolica Iñigo riestra secretary general, mexican football federation luis villarejo sports director, agencia efe

2:30PM-3:00pm GMT Balancing ROI and future sustainability When planning stadium projects in today’s increasingly environmentally conscious society, stadia owners and architects must balance requirements for fan experience and commercial revenues with the need for sustainability. With technology moving at such a pace, how can innovation be used to ensure stadia deliver both a sustainable and commercial legacy? borja gonzalez chief business & innovation officer, athletic club de bilbao ramon alarcon rubiales cbo & board member, real betis Balompié justin papadakis coo, usl marcel Boyé he a d of stadium & organisation, sc freiburg ev tiberio daddi project director, life tackle and scuola superiore sant’anna

3:00pm-3:30PM GMT The Mini-Pitch System™ Initiative - Creating football ecosystems for your club and community The Mini-Pitch Initiative aims to take unused space, revitalize an area and allow for more playing opportunities in a community. The purpose of the initiative is to promote access and to make sure that kids that want a place to play, can have it. The Mini- Pitch System is a galvanized steel structure that is anchored onto a hard surface and it incorporates fencing, goals, benches and lights into a modular solution. It’s essentially a ‘mini-football stadium’ that helps connect a community through recreation. eduardo zamarripa head of soccer market development, musco lighting alex bard director - safe spaces to play, us soccer foundation

3:30PM-4:00pm GMT Stadia, Connected Health is top of the agenda right now, taking the place that tech has recently held - but the two are connected. How will technology help clubs interact with their fans on gameday in and around socially distanced stadia, and where does it fit in the implementation of new guidelines? christian lau chief technology officer, los angeles football club & banc of stadium george vaughn chief technology officer, ascot racecourses carlos lucas competitions & events director, portuguese football federation igor pavlovich deputy for security, fc zenit igor pavlovich founder & ceo, sports venue business ltd

4:00PM -4:30pm GMT Derby Days The old adage goes “treat every game the same”, but historic regional and social rivalries mean that players, coaches and fans know that some games are just that bit more special! In this exclusive session, hear from players who have played in some of the biggest derbies in global football as they discuss the passion, pride, atmosphere and memories these special games generate. juliano belletti former international alvaro recoba former player faryd mondragon for mer player lucas bertellotti head of spanish language & , goal ROUNDTABLES

monday 21 SEPTEMBER - 1:30pm GMT jOIN THE ONEfOOTBALL NETWORK - the world’s biggest football platform to drive loyalty and engagement with your fans With OneFootball we have direct access to 70 million highly engaged football fans globally. 90% of our users choose their favorite club and federation and 90% activate the push notification. By integrating the club´s official content natively in OneFootball in up to 12 languages we offer clubs and federations direct access to their fans globally. Let us introduce you to the OneFootball Network and become part of an amazing journey!

Monday 21 september - 3:30pm GMT The New Era of Sports Travel Air Partner wish to discuss the impact of COVID-19 on the sports travel industry and the new norm for team travel. They will discuss the new measures that have been put in place since the pandemic and how chartering an aircraft is the safest way to travel to your international matches. Air Partner currently fly over 50 teams worldwide and have remained a key player in the sports industry for more than 60 years, their expertise lie in arranging domestic and international travel consisting of competitive matches and pre-season tours.

Monday 21 SEPTEMBER - 4:00pm GMT Creating active and responsible citizens and sport for all The UK Department for International Trade has organised a panel discussion that will explore how sport can be an agent for change contributing to the social development of individuals and communities, and how education programmes can be implemented to counter racism and extremism across society.

TUESDAY 22 SEPTEMBER - 1:00PM GMT A GLOBAL APPROACH TO FAN ENGAGEMENT This session will dive into tactics of fan engagement followed by major sporting organizations in North America, Europe and Australia. The session will also dive into how organizations can centralize their fan data and thus build a holistic understanding of their fan base. Panelists will go through examples of how partnership commitments can fuel the growth of your fan database and lastly, panelists will dwell into how new mediums forced onto us by the pandemic can be leveraged to improve the quality of fan engagment and our understanding of the fans.

tuesday 22 september - 2:30pm GMT Capture your fans’ emotions in real-time & broadcast them live! The COVID-19 pandemic has disrupted the whole world and our economy. Today it continues to make life difficult for all industries and especially the entertainment and sports ones. Events cancelled, concerts postponed, closed-door matches... Fans are invited to stay at home and players, artists or even organizers intended to do the show without a physical audience. The #FanWall.tv is a remote guest technology powered by easylive.io. This innovation retrieves fans’ cameras live stream in 1 click and gives them a chance to appear on a live “video mosaic” streamed on giant screens inside stadiums during match days as well as on TV!

wednesday 23 september - 1:00pm GMT An Introduction to the PIERO Sport Graphics solution for coaches and video analysts Kieran and Vincent will introduce the PIERO Sport Graphics solution for coaches and video analysts. Highlight collective and individual decisions, opposition analysis, post-game review, player developments all with a time saving workflow. Coaches and Video Analysts around the world are praising PIERO for its ease of use, completeness, integration with Data and live Touch Screen presentation capabilities. PIERO interfaces with Angles and Sportscode to speed up clip creation. Create high quality analysis package anywhere.

wednesday 23 september - 3:00pm GMT PERFORMANCE ANALYSIS - Champions League 2019-20 Complete analysis with SICO data performance of the CHAMPIONS LEAGUE. The fall of champion Liverpool to Atlético Madrid, the rise of new champion Bayern Munich and details of Barcelona’s current problems due to a strong bias in technical decisions linked to performance. Wednesday 23 september - 3:30pm GMT The Roba-Lu Soccer Dribbling Machines by Revolutionary sports Traditional static tools include many learning limitations as they do not mimic the dynamic aspect of soccer and are not sufficient to master the critical dribbling skills and players do not fully develop or achieve full athletic potential. This rountable case study on the Roba-Lu utilizes Dynamic Machine Aided Training (DMAT) compared to the current traditional static tools. The Roba machines enable players practice dribbling and maneuvering tight spaces away from opponents, practicing ambidextrous skills and thus boost performance by inspiring new generations of athletes.

THURSDAY 24 SEPTEMBER - 1:00PM GMT Startups internationalization through open innovation processes No doubt, tech startups are the motor that makes sports industry move faster towards its digital transformation. In this scenario, we can consider startups accelerators a fuel that helps them function and grow. Nowadays, with ongoing globalization process, startups internationalization is a must. So, how startups accelerators can connect company from Australia to work with LaLiga? Why accelerators are creating alliances across continents and how it helps the whole sports tech ecosystemgrow? We will find answers to these and more questions during the session with speakers from GSIC, ASTN, Qatar Sports Tech and Arizona State University Global Sport Institute.

THURSDAY 24 SEPTEMBER - 3:30PM GMT ESA Diploma 2021 – The only formal training qualification in sports partnership marketing The European Sponsorship Association Diploma (ESA Diploma) is the industry’s only formal training qualification which prepares people for a career in the world of sponsorship and sports marketing. Since 2012 it has qualified 500 practitioners from across the industry spectrum - sponsors, rights holders, agencies and suppliers - from over 20 countries worldwide (including 64 from major football clubs and governing bodies). Its flexible, web-based, distance learning platform allows students to study at their convenience and combine the course with their day jobs. This presentation reviews all aspects the course and explains why it is so highly regarded.

friday 25 SEPTEMBER - 2:00pm GMT UK’s experiences of getting sport up and running again and operating in a Covid environment The UK Department for International Trade organised panel discussion on ‘Getting football up and running again and operating in a Covid environment’ will explore the key challenges that football clubs have/are facing due to COVID-19, the tools and plans that can aid them, and the latest position in the UK regarding the return of spectators to stadiums. The session will also look at how football operations can control all of the many moving parts on a match day whilst mitigating threats, and how using technology to learn from match day operations to enhance operational delivery and increase resilience.

friday 25 september - 2:30pm GMT Generating income from events on the pitch, while protecting the playing surface Since it was first introduced at Wembley Stadium in 1991,Terraplas has been protecting the turf of stadiums and arenas around the world. Almost all Multi-Use National Stadiums around the world trust their turf protection to Terraplas. The session will review managing the huge potential revenue generation that can be achieved using the right protection products that keep the grass healthy while being covered during an “on the pitch event.”

friday 25 september - 3:30pm GMT Soccer Stadiums as Catalysts for Mixed-Use (Re)Developments Soccer stadiums and other sports venues can serve as anchors for larger entertainment and mixed-use developments. There’s a symbiotic relationship between active sports anchors and the surrounding ancillary developments that can help drive more business and create more active and financially sustainable projects.ODELL will present some examples of USL Soccer-anchored mixed-use developments in mid-tier markets that are in the works. These projects will highlight the benefits of using sports venues as catalysts for redevelopment or to anchor new mixed-use developments. PLATINUM PARTNERS

Department for international trade event partner The Department for International Trade Sports Economy team helps UK companies to identify, understand, and explore export opportunities arising from sports growth markets overseas and from countries and cities hosting and organising major sports events, markets the UK’s overall capability, and also directly connects international buyers to the wealth of UK expertise which can help deliver successful projects and sporting events. We focus on areas where the UK has significant expertise, where government-to- government contacts are useful, and where our expertise can make the biggest impact. We work with the main industry stakeholders; promote UK capability overseas; help develop the UK’s supply chain; make it easier for companies to access overseas markets and potential buyers; and, bring major export opportunities to the attention of UK companies.

gacp sports GLOBAL partner GACP Sports makes control and influential minority investments in outstanding sports-related businesses that have strong brand equity. The firm is comprised of experienced private equity professionals as well as sports industry executives who bring expertise in the acquisition and management of sports and sports-related franchises.

LALIGA EVENT partner Founded in 1984, LaLiga (Liga de Futbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. The association also has an active foundation and is the only world’s only professional football league with a league for intellectually challenged footballers: LaLiga Genuine.

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agencia efe media partner Agencia EFE is the leading Spanish news provider in the world and one of the top 5 international news agencies. Efe is a trusted news agency with more than 80 years’ experience covering world news and events. Our complete coverage includes breaking news and world exclusives, features, business, lifestyle, entertainment, and the environment. Efe is the leading news provider of sport news in Latin America and Spain where their information is published and consumed by news media, clubs and sport organizations along the Spanish world.

Association of luxury suite directors (alsd) Media partner The Association of Luxury Suite Directors (ALSD) was established in 1990 to provide a single platform for our member teams and venues with accurate and timely information from across all layers of the premium seat industry. This network of suite directors and team/facility executives shares information and ideas to provide premium seat patrons with superior service, state-of-the-art amenities, and an overall exceptional experience.

bundesliga international institutional partner Bundesliga International is a full subsidiary of the Deutsche Fußball Liga (DFL) and responsible for connecting and inspiring football fans around the globe. Its main focus is to drive internationalisation by inspiring passion for the Bundesliga with contagious ‘Football As It’s Meant To Be’ content using the highest technical innovation standards. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licenses through a global network of 80 partners. COACHES ACROSS CONTINENTS EVENT SUPPORTER We Design, Develop and Implement CSR & Cause Marketing Initiatives, Employee Engagement, and Foundation Legacy Programs that provide year-round, sustainable social development programs. To date we have brought to life Corporate Legacy Programs in 23 countries on 6 continents. Existing partnerships include delivering Olympic and World Cup Legacies, grassroots activation of multiple corporations sponsorship of English Premier League teams and being a community partner for an Olympic Gold Medal athlete. Most recently we were shortlisted for Beyond Sport’s Global Impact of the Year Award in 2017 and 2018

CONCACAF institutional partner CONCACAF is the Confederation of North, Central America and Caribbean . It is he governing body for football in the region, and one of six continental authorities that administer the game along with FIFA. Formed in 1961 from the merger of the Football Confederation of Central America and the Caribbean and the North Confederation, CONCACAF now has 41 member associations. As the administrative body for the region, CONCACAF organizes competitions, offers training courses in technical and administrative aspects of the game, and helps to build football throughout the region.

datapowa marketing partner DataPOWA are a sports & entertainment sponsorship and digital marketing agency. Providing brands and rights holders with detailed measurement of actual and potential value of sponsorships alongside digital maximisation solutions for marketing programmes. DataPOWA has the solutions to give you access and power from your own data and our own Marketing BigData assets. The core of our business, the mathematicians and data scientists, are continuously evolving our technology POWA platforms, and our vision is for the sports & entertainment industry to adopt intelligent real time evaluation and marketing strategies in exchange for more return on their investment.

Directum translations EVENT SUPPORTER Directum Translations® is Mexico’s leading language services provider. No matter the language, the volume or the deadline, Directum is there for you.

EFL INSTITUTIONAL PARTNER The EFL (English Football League) is the world’s original league football competition. It is the largest single body of professional clubs in European football and is responsible for administering and regulating the Sky Bet EFL, Carabao Cup and EFL Trophy, as well as reserve and youth football. The EFL, EFL Trust and our member clubs are at the heart of communities across the country, providing shared experiences for all and using the power of sport to improve lives. Da dunt et millam est haribusae et eium quodis eaque non perem.

EXTREME PR pr partner EXTREME PR is the partner of choice in the soccer industry to reach new fans, engage with target audiences, and enhance the brand of leading organizations in a fast-moving, multi- language, and multi-cultural environment. With more than 20 years of professional sports experience each, the firm’s directors help clients grow awareness and drive business in North, Central and South America – in English, Spanish and Portuguese. The firm’s client roster is comprised of major teams, leagues and organizations across Europe and the U.S. Through strategic partnerships with other leading sports -focused agencies, EXTREME PR can offer a truly global services to its clients.

fcbusiness media partner Football has grown exponentially over the years to what is now a multi-billion pound global industry. With huge investment in human capital, stadium infrastructure, sports science, social and digital media and broadcasting, football as a business is now world class in every sense. fcbusiness magazine has been at the forefront of the football industry since 2004, bringing you interviews from some of the game’s leading executives from the UK’s leading clubs and governing bodies, as well as across Europe and beyond. With the largest readership of decision makers in the football industry, fcbusiness continues to make huge strides when linking buyers and sellers as well as providing insight, discussion, research and information on all topics that impact this great game. fifa master alumni academic supporter The FIFA Master Alumni (FMA) plays a crucial role in connecting the alumni and current students of the International Master in Management, Law and Humanities of Sport (a.k.a. FIFA Master) programme to the global sports community. Organised by the International Centre for Sport Studies (CIES) in partnership with three universities - De Montfort University in Leicester (), SDA Bocconi School of Management in Milan (Italy) and the University of Neuchâtel (Switzerland); the FIFA Master was created to promote management education within the sports world. The Master is currently in its 18th year and has graduated more than 450 professionals, from over 100 nationalities.

goal media partner Part of DAZN Group, Goal is the world’s number one digital football destination. Focusing on the biggest players, teams and competitions, Goal covers the global game in 18 languages, across 38 local editions and is powered by more than 500 correspondents and journalists. Always where the fans are, more than 100m engage with Goal content every month, whether that’s on YouTube, Facebook, Twitter, Weibo, on Goal’s websites and mobile apps. In 2018 Goal broke new records, as during the World Cup, more than 159m fans engaged with Goal, with more than 110m of those fans coming to Goal’s global websites alone.

LIGA PORTUGAL Institutional partner Liga Portugal organizes three large competitions each season, all sustained by football of outstanding quality. with 36 professional teams participating, it is a talent platform that projects and exports some of the sport’s best players worldwide. Liga NOS represents the highest level of Portuguese professional football, bringing together 18 teams who compete amongst themselves across 34 game weeks.

Mailman media partner Headquartered in Shanghai, China, Mailman is a global sports digital consultancy and agency. Mailman helps the world’s leading sports organisations serve their audiences and build their businesses. With over 200 experts across the globe, Mailman specialises in digital strategy, transformation, social media, content production and eCommerce.

MAJOR LEAGUE SOCCER INSTITUTIONAL PARTNER Major League Soccer is the top-flight professional soccer league in the United States and Canada and began play in 1996, shortly after the U.S. hosted the 1994 FIFA World Cup. Now in its 25th season in 2020, MLS continues to grow at an explosive rate as the league features record-breaking attendance and consumption, an influx of dynamic players, and 20 soccer stadiums. MLS has doubled in size during the past decade and now has 26 clubs throughout the United States and Canada, including the newest expansion teams in Miami, Nashville and Cincinnati.

MEXICAN FOOTBALL FEDERATION INSTITUTIONAL PARTNER Founded in 1927, at the FMF we promote the practice of Football in Mexico, representing and inspiring Mexicans focused on 5 strategic pillars: Sports Success, Sports Justice, Institutional Relations, Social Responsibility and effective and comprehensive Innovation.

PORTUGUESE FOOTBALL FEDERATION INSTITUTIONAL PARTNER Portuguese Football Federation (FPF) formed in 1914, with the name Portuguese Football Union (UPF) made up of three associations: Lisbon, Portalegre and Porto. It was renamed in 1926

More than a hundred years later since the foundation, based in Cidade do Futebol, near Oeiras, it is impressive to see the improvements that have been made, that allows FPF to be considered one of the most successful football federations in the world. sports integrity global alliance (siga) institutional supporter SIGA is a worldwide, independent, neutral coalition, led by the sports industry and supported by key stakeholders. By promoting best practices, universal standards and credible global solutions, SIGA is ushering a new era in the governance and integrity of sport. The mission of SIGA is to provide global leadership and safeguard the integrity of sport through a set of universal standards on good governance, financial integrity, sports betting integrity and youth development and protection.

united soccer league (usl) INSTITUTIONAL partner The United Soccer League (USL) is the largest professional soccer organization in North America, possessing nearly a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing The USL Championship, USL League One, and USL League Two, the organization is built on a proven and recognized model in international football and counts more than 100 clubs in its membership.Based in Tampa, Fla., the USL has grown over the past decade into a model organization with strong corporate partnerships, stable organizational leadership, and a dedicated staff that provides outstanding support to member clubs and outside partners.

UNITED STATES SOCCER FEDERATION INSTITUTIONAL partner As the governing body of soccer in all its forms in the United States, U.S. Soccer has played an integral part in charting the course for the sport in the USA for more than a century. Over the past thirty years, soccer in the US has evolved significantly under the Federation’s guidance. The men’s team have become regular participants at the FIFA World Cup, reaching the quarter finals in 2002. US Soccer have become a world leader in women’s soccer at every level, and the U.S. WNT has won three FIFA Women’s World Cups and four Olympic Gold Medals.

WORLD FREESTYLE FOOTBALL ASSOCIATION event supporter The World Freestyle Football Association (WFFA) is the world governing body for Freestyle Football. With a network spanning 130 countries, the organisation manages the official world rankings, competitions and educational programmes that deliver life and academic skills through freestyle. The sport receives over 60 million video views every month of the year and is regularly utilised by brands as a medium to engage consumers at live events and online. Follow all activities of the Association on social media platforms @theWFFA. All you need is a ball!

SPONSORS THE WORLD INVITED, THE GAME REUNITED

T: +44 208 987 5522 E: [email protected] W: www.soccerex.com/connected @soccerex @soccerex /company/soccerex /soccerex

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