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Prime – Insights and outlook on the famous video streaming

Everything you should know about Video

Amazon Prime Video – what’s that? It’s simply a video streaming service which is available for Amazon Prime members. If you are one of the 117 million people who have a subscription, you can watch over a thousand video titles across every category without additional costs. From romantic comedies to timeless classics – everything is available.

But that’s not all! As the market expands and demand increases, Amazon has begun to produce their own content. Amazon Prime Video shares some of the popular and award-winning Amazon Original Movies and Prime Original series. Prime Originals are award-winning productions for Prime members, like “The Marvelous Mrs. Maisel”, “Transparent” and “”.

In its attempt to compete with , Amazon spends hundreds of millions of dollars on production and marketing expenses for its original series. In 2020, the company’s video content budget was estimated at seven billion U.S. dollars. In addition to its original programming, Amazon has also continuously increased its selection of TV shows and movies.

Premium features of Prime Video include 4K Ultra HD, High Dynamic Range (HDR) and mobile downloads for offline viewing of select content. Additionally, there is the possibility to rent or buy movies and TV episodes which are not included within Prime Video and subscribe to more than 100 premium channels which Amazon Prime Video Channels subscriptions.

Companies with the biggest impact on digital video

Do you have an idea how much global revenue Amazon is making with its subscription services? Legendary 25 billion USD.

Since 2007, when Netflix started to expand its operations to , Video-on- Demand (VoD) became a phenomenon. The traditional film industry was disrupted by companies like Netflix, Amazon and as they created a new market that has permanently changed the way people watch movies, TV shows and video content.

Last year (2020) Amazon Prime Video was on the third rank among companies with the biggest impact on digital video, behind its biggest competitors Netflix and Disney. More and more video-on-demand services are entering the market such as Disney Plus and the number of Amazon Prime Video subscriptions is projected to rise.

A report released in March last year explored the views on the most influential companies within the global digital video market among industry executives from 67 different countries:

• Netflix was ranked by 6 % as the number one influencer in 2020 • Amazon is consider by 11.9 % to be the world’s biggest digital video influencer (down from 22 % in the previous year) • Disney earned more awareness, 23.7 % of industry professionals believe that the company would have the greatest impact on the market in 2020 Future of video usage

Amazon is uniquely positioned within the VoD industry, given that millions of consumers already use the company’s other services for everything from shopping to cloud computing. As expected, younger demographics seem to be the most frequent viewers of Amazon’s video content.

Statista’s Digital Marketing Outlook shows a forecast of Video-on-Demand users by segment from 2017 to 2025. According to this report, 1,986.2 million people will use Video-on-Demand by 2025. This enormous number illustrates the increasing importance of Video-on-Demand services and confirms that the streaming boom is expected to continue in the next years.

What is your favorite video streaming service: Amazon Prime Video, Netflix, Disney+ or another one?

If you liked this article about Amazon Prime Video you may be interested in this article about Netflix:http://group1.escpeuropemadrid.com/the-netflix-flawless-course-an-industry-4- 0/(opens in a new tab)